Propensity is a contact-level marketing platform that helps B2B teams identify and engage real buyers inside target accounts across every channel. Powered by double-verified contact data and real-time engagement signals, Propensity enables marketers and sales teams to prioritize high-intent buyers, activate omnichannel campaigns, and measure pipeline influence at the contact level. Founded in 2020 and headquartered in Exeter, New Hampshire, Propensity has a globally distributed team across North and South America. The company was recognized on the 2025 Inc. 5000 list of fastest-growing private companies and named a Challenger in the 2025 Gartner® Magic Quadrant™ for Account-Based Marketing Platforms.