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Optimizely

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931 reviews
  • 9 profiles
  • 22 categories
Average star rating
4.2
Serving customers since
1994
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Optimizely Web Experimentation

411 reviews

Start experimenting with confidence—whether launching your first test or scaling a sophisticated experimentation program. Optimizely Web Experimentation delivers the insights you need to craft high-performing digital experiences that drive engagement, increase conversions, and accelerate growth.

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Optimizely Content Management System

197 reviews

Optimizely Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. It’s the only CMS that supports the end-to-end content lifecycle, making it easy to deliver on-brand, high-impact digital experiences that 'wow' audiences.

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Optimizely Feature Experimentation

117 reviews

Optimizely Feature Experimentation unites feature flagging, A/B testing, and built-in collaboration—so you can release, experiment, and optimize with confidence, all in one powerful platform.

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Optimizely Content Marketing Platform

81 reviews

Optimizely Content Marketing Platform brings teams together in a single, AI-powered workspace to share plans, collaborate on assets and execute campaigns.

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Optimizely One

55 reviews

Optimizely One is the world’s first AI-powered digital experience platform, helping marketing and product teams accelerate digital growth. Powering the entire marketing and digital lifecycle—from planning to analysis and everything in between—through a single unified workflow, Optimizely One accelerates every step of the process with thoughtfully-embedded AI.

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Optimizely Commerce Connect

32 reviews

Connect is a PaaS e-commerce backend solution coupled with Optimizely's PaaS CMS to help e-commerce organizations of any type, create highly customized websites and buying experiences with a two-in-one content and commerce solution.

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Optimizely Configured Commerce

20 reviews

Optimizely Configured Commerce is a SaaS, headless, and composable e-commerce platform that helps manufacturers and distributors scale e-commerce growth using as much or as little out-of-the-box functionality as they prefer; saving organizations time and effort to deploy meaningful buying experiences that generate revenue.

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Optimizely Opal

18 reviews

AI Agents Deploy pre-built agents or create your own for specific use cases with an intuitive, no-code interface Tools for extensibility Equip agents with advanced tools (e.g. fetching data, triggering workflows) to get work done Workflow orchestration Sequence agents together to complete complex tasks in a simple drag-and-drop workflow builder

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Optimizely Personalization

0 reviews

Optimizely Personalization is a complete, end-to-end solution, purpose-built to help marketers optimize digital experiences that drive conversions and customer loyalty. Personalization lets you plan and collaborate on personalization programs of any size or scale, deliver fast, flicker-free 1:1 experiences powered by AI, and measure impact against the metrics that matter most to your business.

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509
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14

Optimizely Reviews

Review Filters
Profile Name
Star Rating
509
353
41
14
14
Verified User
G
Verified User
07/06/2026
Validated Reviewer
Review source: G2 invite
Incentivized Review

AI-Driven Marketing Assistant with Room for Improvement

I appreciate how Optimizely Opal acts as an AI assistant, eliminating the need for manual content handoffs. I like that it natively understands my guidelines and offers very specific marketing tools, generating valuable results. It is helpful in summarizing results and identifying audience segments, and I find the answers it provides to be clear and conversational.
Muhammad K.
MK
Muhammad K.
IT Support Engineer || IT Help Desk || IT Manager || IT Administration || Software Tester || IT Operator || Document Controller || Data Entry ||
07/04/2026
Validated Reviewer
Review source: G2 invite
Incentivized Review

Empowers Experimentation, But Demands Careful Setup

I love how Optimizely Opal turns 'what if' into 'let's test' in seconds. It makes it possible to brainstorm an idea and have it running live in an experiment within minutes, eliminating the need for a dev ticket or design handoff. The speed of iteration really changes the culture, allowing for more testing, faster learning, and cheaper failures. The natural language interface is also a big plus since I don't have to learn a new syntax or dig through menus; I just talk to it like a teammate. This ease of use means I actually use it daily, not just for big projects. Opal also makes me smarter by not just executing tasks but suggesting actions and providing insights, like explaining why a particular variant won, which helps me learn better experimentation discipline. It bridges the tech/marketing gap by allowing me to handle 80% of experiments on my own, freeing up developers for more meaningful work. Overall, Opal makes experimentation feel playful again, transforming it from a slow process to something lightweight, curious, and energizing.
Giovanni L.
GL
Giovanni L.
07/02/2026
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review

Powerful Developer SDK for Custom AI Agent Automation

As a developer, what I like most is the Opal Tools SDK and how straightforward it is to build and host custom tools, whether I’m using Python/FastAPI or .NET. The automatic tool discovery mechanism through the /opal/discovery endpoint makes registering those tools feel very smooth, and it lets us seamlessly connect Opal’s agent orchestration layer with our proprietary APIs and databases.

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HQ Location:
New York

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@Optimizely

What is Optimizely?

Optimizely is a global software company that helps marketing teams ideate, plan, create, test, and deliver digital content and experiences. Optimizely One, its digital experience platform (DXP), brings together tools for content management, content marketing, experimentation, personalization, commerce, and analytics in one place, so marketers no longer have to switch between disconnected tools. Optimizely Opal, its agent orchestration layer, runs across the platform to help automate and accelerate work throughout the marketing lifecycle, from initial planning through to the published experience.

Details

Year Founded
1994