The overall UI/UX of the tool is quite good, and the integration with GA is smooth. Will and the supporting team have been outstanding throughout. The newly launched AI feature is also useful for summarizing trends. Overall, the performance and ROI feel fairly in line with other tools on the market.

Low entry price, and a quick, easy way to capture insights into consumer behaviour. The account manager is helpful as well.

I mainly use Lucky Orange for its analytics tools like page insights, heatmaps, and element usage. I like seeing active users on the site and the recordings of how they interact with our web elements. The recordings and heatmaps are particularly useful in applying UX/UI changes and analyzing our creatives. Additionally, understanding how users click and interact with images, carousels, and other web tools is helpful. The initial setup was very easy, thanks to the new version's detailed setup guidance.