Make.com, as an automation tool, is easier to configure than some others (n8n, for example). I really like its simple UI design. Recently, I discovered its academy courses (100% free BTY), and they’re worth trying.

We use Make for orchestration that needs to remain visible to both development and operations. A typical scenario might start with a Custom Webhook, pass through Routers and Filters, and then call external services through HTTP modules. This setup makes it easy to adjust a branch when a business rule changes, without having to ship another version of our API. Error Handlers are where the platform became much more reliable for us. We use Retry, Resume, Skip, Commit, and Rollback depending on the type of failure, and Incomplete Executions give us a way to recover after fixing the underlying issue instead of treating every run as disposable. We really noticed the difference during a synchronization when a provider started returning intermittent rate limits. Our earlier scenarios would simply stop and leave us guessing which records had actually made it through, but adding a retry path made the flow far more predictable. Data Stores have also been useful for keeping small pieces of state, supporting idempotency, and maintaining references between executions.

I love the ability to create automations with almost any platform and how Make is constantly evolving to make automations easier and better. I love that I am able to use AI to help build scenarios but also include AI performance in my scenarios. Once a scenario is set up correctly, it runs perfectly and consistently. The price for Make is very reasonable considering everything they offer. Support has been responsive and helpful.