I find Make to be an intuitive tool with a lot of options for creating automations. I love having access to the history of versions, history of runs, and seeing results from past runs because it's visually easy to understand. The initial setup was quite easy, which I really appreciate.
What I like best about Make is the flexibility of its visual automation platform. I use it to connect WordPress, webhooks, HTTP requests and OpenAI in fairly complex workflows without having to build everything from scratch.
Once the scenario is correctly configured, the automation is very powerful: filters, retries, error handling and integrations make it possible to create robust business processes while keeping the workflow understandable visually.
I also appreciate that Make can handle both simple automations and much more advanced logic within the same platform. Make offers very good value for the price, especially for complex workflows that would otherwise require custom development. For my use case, being able to connect WordPress, OpenAI, webhooks and other services in one visual platform saves both development time and ongoing maintenance effort. The value is strong, particularly as the automation becomes more complex.
Integromat was rebranded to Make. In February 2022, Integromat was acquired by the German company Celonis. Celonis specializes in process mining and business process management. After the takeover by Celonis, Integromat was rebranded to Make. Even after the acquisition, the Make platform retained its own development team based in Prague. Fabian Veit was appointed to lead the Make team as the new CEO.