Ease of use and simplicity are great factors. The user interface is friendly, and there are a wide variety of integrations—particularly for the core functionalities I need. I would say that the troubleshooting is pretty decent as well. You can make this product as technical or un-technical as you'd like.

I especially appreciate the visual simplicity of Make, which allows you to create and automate complex workflows very easily without needing to code.

What I like most about Make is the flexibility to integrate the tools our team already uses. We connected Google Sheets, automated Gmail notifications, and synchronized information with Asana, which is our main project management platform. It is not always simple at the beginning and requires some time to understand the logic of scenarios, but once the workflow is set up it becomes a very powerful system. It allows us to automate communication between teams and keep project data updated automatically instead of moving information manually.