It was so easy to implement on our restaurant's ecommerce platform that we had online ordering events tracking within an hour! What sets Heatmap. com apart in terms of restaurant operations is the immediacy with which it links customer browsing behavior to actual order revenue. The support team, for example, helped us set up custom events related to our pizza-building flow and caterings. A numbering of attributes with the needs of ecommerce businesses, such which are applicable to restaurant online ordering as well ranging from menu journey analysis through to checkout abandonment monitoring. Connection to our Google Tag Manager implementation and Toast POS installation via third-party connectors provided us new levels of insight into our digital ordering funnel.

In the eyewear trade, our online customer journey is convoluted, with high-ticket purchases to be made; virtual try-on tools and home try-on programs are competing for attention. Traditional analytics would point us to drop-off points but never the “why.” Heatmap has been revelatory. We use it to really see how people engage with our virtual try-on feature and what frames they are most interested in as they choose ones to add to home try-on. There is no other tool that gives us this pipe directly from user behavior to our core revenue drivers.” We were also drawn to touchscreen implementation because it looked so easy – we wanted something that did not put a strain on our IT team, and the fact that the custom snippet installation was so simple made us feel like touchscreen.io would be as well! We still use it daily, to guide strategic decisions about site layout and product placement.

All I do for a living is drive qualified visitors to my ecommerce clients’ websites, but once they arrived, I’ve had a blind spot for years. Google Analytics could show me what they were doing, but not why. closes that loop entirely. And the best part is how it ties in revenue. Now I can tell exactly what is on a landing page that is converting – hero image, testimonial and even which “Add to Cart” button out of the traffic I’m sending. The UI is amazing, visual data is instant and intuitive, it's really nice to be able to present clear insights without cluttering dashboards. The ability to easily install it onto our website was great (literally just copy-paste), as well as the customer service who walked me through getting it set up on our site. We rely on it weekly for client reporting and CRO strategy, and the amount of features available, such as filtering by traffic source, is ideal for my use cases.