As a digital marketing agency working with e-commerce clients on multiple platforms, I needed analytics that could be organized by business model while still keeping the strong e-commerce focus our clients expect. We tested several different solutions, but what stood out about Heat Map was how tailored it is to e-commerce. Setting it up across Shopify, WooCommerce, and BigCommerce was straightforward, allowing us to standardize our analytics process for all client accounts. The revenue-based statistics provided exactly the insights our e-commerce clients required to justify their marketing investments.

I'm responsible for our bricks and mortar sites in a particular area, so I didn't really understand initially how something on the website was going to help. But having the ability to actually see the volume of local customers who engage with our site prior to visiting in store has been really enlightening. The best thing I like about it is, it filters website activity based on geographic location. It is so easy to see what people in my area are looking for verses national trends.

Prior to doing this our site was a total black box. We knew how many leads came in, but not why they converted or more importantly why they didn't. The first time we got to see footage of real prospect sessions, it was a revelation. My team can now view the exact pages that someone from a certain industry browses before filling out a contact form. This is not data, after all; it’s context. Using the options for blocking things does have a learning curve.