The visual appeal of heatmaps and session recordings democratizes data. Pre Heatmap, only our data analysts could interpret analytics; now, our content writers, designers, and junior marketers all can access and interpret user behaviour. Integration into BigCommerece was a breeze and the ability to segment by Klaviyo segments (abandoned cart) is very useful for specific optimizations.

What sets the data apart is it’s clarity. As an Ecommerce PM, I need to justify every dev hour spent on A/B testing. Heatmap provides undeniable visual proof. It easily implemented to our Magento 2, and filtering traffic to Meta ads allows us the options to instantly check our paid traffic quality.

As a CEO, my north star is revenue. For years I’ve seen heat-maps of click density, and scroll depth, which is all very interesting, but that doesn’t answer the fundamental question: where do we make and lose money? (Its also the only solution that directly ties user behavior to revenue results. Being able to visualise a heatmap of dollar amounts on my product pages is an absolute game-changer for our CRO strategy. The integration was shockingly simply; our team of developers had the snippet uploaded to our ecommerce in no time. The support folks have been super-responsive when we had a question about integration with our platform the one time we needed them. It’s something we touch on a daily basis to drive decisions and the features available to us — from session replays associated with revenue events to the simple filtering — makes it a core part of our technology stack.