We are a business to business company and have B2B portal where retailers, wholesalers place bulk orders. We were getting calls on navigation problems, but I never got a full game report. This heatmap tool gave me that clarity. It gives us a visual way to see where in the ordering process our buyers run into issues, what product catalog pages they are spending the most time on and also just what content people are searching for prior to calling a rep (or that they aren’t finding because if it was all available with self service we wouldn’t be needed). The recordings of sessions have also been helpful for training new sales team members on common customer pain points. The simplicity of implementation was a huge advantage, the web team > had it up on our portal in < 1 day.

As an SEO AND PPC account manager for hotels and tour operators, I’m just into driving high-intent traffic, but understanding the on-site booking journey is really the hard bit. Heatmap. com is the key missing piece. Seeing where potential guests click and scroll, how far down they go before dropping off of booking engines or landing pages makes it real. Where other analytics display the ‘what’ here it shows the ‘why’. The revenue attribution is especially helpful for showing our clients how elements on individual page are contributing to purchases. The user-friendly interface is brilliant; the visual data are very clear and client reporting couldn't be more compelling. It was a easy implementation for our staff.

Our main goal in B2B SaaS marketing is to generate qualified leads through demo requests and free version or trial sign-ups. Heatmap.com provides us with exceptional insight into how prospects interact with our landing pages and the most important sections of our site before they convert. It’s incredibly valuable to see which features on a product page attract the most attention, as well as to identify where friction occurs in a pricing table. Session replay has proven especially effective for analyzing the complex journey a B2B buyer takes when making purchasing decisions. As a lean team, ease of use was crucial for us, and with the simple one-line snippet installation, we were able to start collecting data within an hour. We depend on it daily to help us optimize and manage our campaigns.