I'm a no nonsense CEO who wants to strategically grow and know the customer. Heatmap provides the means for that intuition to be realized. The visual presentation of data bypasses complex analytics reports, and shows me an undistorted impression of how we’re actually being experienced by our audience. It integrated really easily with our website and customer support responded very quickly to all my enquiries!

I was at first not convinced on website tool, but our digital team said it would drastically decrease customer support calls which it has. Easy to use is great as well; I’m not some kind of big data analyst but the heatmaps are readable out of the box. Especially useful are the session recordings which we can now use as a digital CCTV to pinpoint when and where in the process the users are getting stuck, e.g. for key information such as our service center locations, opening hours, and appointment booking instructions.

We can easily present findings to stakeholders, because data is very visually presented and the platform is very easy to navigate. I'm a Senior Ecommerce Manager and every change I make needs to be able to demonstrate ROI. I can share a video of ten people having trouble with an element and sway someone in the room immediately to fix it, because that is the appropriate solution. Heatmaps If I Run the Team With Heatmap, I can show a video of ten users but struggling with the same element and immediately have buy in for a fix. The Shopify Plus integration was plug and play, and we can connect it to our Google Ads account to actually see the quality of the traffic we’re buying.