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GWI

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197 reviews
  • 1 profiles
  • 2 categories
Average star rating
4.4
#1 in 1 categories
Grid® leader
Serving customers since
2009
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GWI Reviews

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Ryunosuke N.
RN
Ryunosuke N.
04/17/2026
Validated Reviewer
Review source: Seller invite
Incentivized Review

Essential for Audience Strategy with Easy Setup

|GWI
I like GWI for its sufficient panel size, demographic details, and insights on affinity and interest. It's particularly valuable for the Japanese market as I can compare it with other markets at the same granularity, which I haven't found in other tools. Additionally, the initial setup was quite easy.
Raju D.
RD
Raju D.
04/17/2026
Validated Reviewer
Review source: Seller invite
Incentivized Review

Powerful Global Consumer Insights with a Fast, User-Friendly Interface

|GWI
GWI is a powerful consumer insights platform that stands out for its rich global data and easy-to-use interface. It allows users to quickly analyze audience behavior and build detailed segments without heavy technical effort. Overall, it’s a reliable tool for fast, data-driven decision-making.
Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
04/16/2026
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review

Fast, Intuitive UI with Powerful Search

|GWI
The best thing about GWI is that you don't need to know memorize the whole survey to maximize its use. GWI has incredible search features and the web app is fast, responsive and easy to navigate making it a great tool to get lost in (in a good way). It also means that if you need something fast, you can get it fast. If you come with other tools that are similar, it is incredibly easy to onboard yourself onto GWI's UI as it is very intuitive. GWI also seems to have an answer to almost anything which is why the search feature is my favorite aspect of the entire tool.

About

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HQ Location:
London, England

Social

@gwidotcom

What is GWI?

We’re the target audience company that does things a bit differently. Our job is to cut through the noise and give you facts you can trust. Our flagship study represents more than billion people around the world, and it tells you how consumers are changing; their actions, ideals, perceptions, feelings... (you get the gist). The world’s largest (and smallest) brands, marketing agencies and media organizations rely on us every day to help them stand out. Working with the likes of Twitter, Google, Spotify, WPP, IPG and Omnicom Group, we help them find really original and in-depth insights through our one-of-a-kind platform. And if that doesn’t float your boat, we’ve got a whole bunch of custom services to let you do more tailored research across 53 countries – asking whoever you want, whatever you want.We’re growing at a healthy pace, and we’re always on the lookout for out-of-the-box thinkers to help us do more great things.

Details

Year Founded
2009
Website
www.gwi.com