GWI

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205 reviews
  • 1 profiles
  • 2 categories
Average star rating
4.4
#1 in 2 categories
Grid® leader
Serving customers since
2009
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GWI Reviews

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Profile Name
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3
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Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Mid-Market (51-1000 emp.)
05/21/2026
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review

Easy-to-Use Tool with Broad, Quarterly-Updated Data and Helpful AI

|GWI
Data is updated on a quarterly basis and available across different market. Dataset available also covers most industries. The user interface is also easy to use, straightforward for anyone to pick it up from scratch. Helpfu to also have its AI function on the tool itself
Ben S.
BS
Ben S.
Group Head of StrategyMid-Market (51-1000 emp.)
05/05/2026
Validated Reviewer
Review source: Seller invite
Incentivized Review

Trusted Demographic Insights for Marketing

|GWI
I find the new Claude integration and chat function really helpful because it means we don't have to take that extra step of briefing any insight analysts. It makes accessing data a lot more demographic.
Helen S.
HS
Helen S.
Senior Associate, StrategyEnterprise (> 1000 emp.)
04/29/2026
Validated Reviewer
Review source: Seller invite
Incentivized Review

Intuitive UI and Insightful Audience Profiling

|GWI
I love GWI's intuitive user interface, which makes it easy to create an audience or crosstab. It is all very clear and helps me get specific consumer insights about my target audience.

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HQ Location:
London, England

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What is GWI?

We’re the target audience company that does things a bit differently. Our job is to cut through the noise and give you facts you can trust. Our flagship study represents more than billion people around the world, and it tells you how consumers are changing; their actions, ideals, perceptions, feelings... (you get the gist). The world’s largest (and smallest) brands, marketing agencies and media organizations rely on us every day to help them stand out. Working with the likes of Twitter, Google, Spotify, WPP, IPG and Omnicom Group, we help them find really original and in-depth insights through our one-of-a-kind platform. And if that doesn’t float your boat, we’ve got a whole bunch of custom services to let you do more tailored research across 53 countries – asking whoever you want, whatever you want.We’re growing at a healthy pace, and we’re always on the lookout for out-of-the-box thinkers to help us do more great things.

Details

Year Founded
2009
Website
www.gwi.com