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Google

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86,575 reviews
  • 387 profiles
  • 309 categories
Average star rating
4.5
#1 in 131 categories
Grid® leader
Serving customers since
1998

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Google Ads

2,044 reviews

Google Ads is an online advertising platform developed by Google that enables businesses to display brief advertisements, service offerings, product listings, and videos to web users. These ads can appear across various Google properties, including search results, partner sites, mobile apps, and videos. Operating primarily on a pay-per-click (PPC) and cost-per-view (CPV) pricing model, Google Ads allows advertisers to target specific audiences based on keywords, demographics, and user behavior. Key Features and Functionality: - Diverse Ad Formats: Offers text ads, image ads, video ads, and shopping ads, allowing businesses to choose the format that best suits their marketing objectives. - Targeting Capabilities: Enables precise targeting through keywords, location, language, device type, and audience interests, ensuring ads reach the most relevant users. - Performance Tracking: Provides detailed analytics and reporting tools to monitor ad performance, measure return on investment (ROI), and optimize campaigns accordingly. - Budget Control: Allows advertisers to set daily budgets and adjust bids, offering flexibility to manage advertising expenses effectively. - Integration with Google Services: Seamlessly integrates with other Google services like Google Analytics and Google Merchant Center, enhancing campaign management and performance insights. Primary Value and User Solutions: Google Ads empowers businesses to increase their online visibility, attract potential customers, and drive sales by placing their offerings in front of users actively searching for related products or services. By leveraging Google's extensive network and advanced targeting options, advertisers can reach a broad yet relevant audience, leading to higher engagement and conversion rates. The platform's comprehensive analytics enable continuous optimization, ensuring marketing efforts are both effective and cost-efficient.

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Google Cloud Asset Inventory

18 reviews

Cloud Asset Inventory A metadata inventory service that allows you to view, monitor, and analyze all your Google Cloud and Anthos assets across projects and services.

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Google Asset Tracking

17 reviews

Accurate, real-time global location data for fleets, assets, and devices

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Google Cloud Key Management Service

17 reviews

Google Cloud KMS is a cloud-hosted key management service that lets users manage encryption for their cloud services the same way they do on-premises.

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Vertex Explainable AI

17 reviews

Understand AI output and build trust. Explainable AI is a set of tools and frameworks to help you understand and interpret predictions made by your machine learning models, natively integrated with a number of Google's products and services. With it, you can debug and improve model performance, and help others understand your models' behavior. You can also generate feature attributions for model predictions in AutoML Tables, BigQuery ML and Vertex AI, and visually investigate model behavior using the What-If Tool.

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Google Cloud Video Intelligence API

17 reviews

Google Cloud Video Intelligence API makes videos searchable, and discoverable, by extracting metadata with an easy to use REST API.

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Google Cloud Identity Platform

17 reviews

Google Cloud Identity Platform is a customer identity and access management (CIAM) solution that enables organizations to integrate secure, scalable authentication and user management into their applications. Designed to enhance user experience and security, it allows developers to focus on building their apps while leveraging Google's robust infrastructure for identity services. Key Features and Functionality: - Authentication as a Service: Offers customizable sign-up and sign-in services with SDKs for Android, iOS, and web platforms, simplifying development and administrative tasks. - Broad Protocol Support: Supports various authentication methods, including SAML, OIDC, email/password, social logins, phone authentication, and custom authentication, providing flexible integration options. - Multi-Tenancy: Allows the creation of distinct user and configuration silos within a single instance, catering to different customers, business units, or subsidiaries. - Intelligent Account Protection: Integrates with Google's threat intelligence to detect compromised accounts and offers multi-factor authentication (MFA) methods, such as SMS, to safeguard against phishing attacks. - Enterprise Support and SLA: Provides technical support and a 99.95% service level agreement (SLA), ensuring reliability for critical applications. Primary Value and User Solutions: Identity Platform addresses the need for secure and efficient user authentication in applications. By offering a comprehensive suite of identity management features, it helps organizations protect user accounts, prevent unauthorized access, and scale their applications confidently on Google Cloud's infrastructure. This solution enables developers to implement robust authentication mechanisms without the complexity of building them from scratch, thereby accelerating development timelines and enhancing overall application security.

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Google VPC Service Controls

17 reviews

VPC Service Controls allow users to define a security perimeter around Google Cloud Platform resources such as Cloud Storage buckets, Bigtable instances, and BigQuery datasets to constrain data within a VPC and help mitigate data exfiltration risks. With VPC Service Controls, enterprises can keep their sensitive data private as they take advantage of the fully managed storage and data processing capabilities of Google Cloud Platform.

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Google Cloud Storage Transfer Service

17 reviews

Storage Transfer Service allows you to quickly import online data into Cloud Storage. You can also set up a repeating schedule for transferring data, as well as transfer data within Cloud Storage, from one bucket to another

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Google Cloud Knowledge Catalog

17 reviews

Dataplex Break free from data silos with Dataplex’s intelligent data fabric that enables organizations to centrally discover, manage, monitor, and govern their data across data lakes, data warehouses, and data marts with consistent controls, providing access to trusted data and powering analytics at scale.

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Google Reviews

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Star Rating
63503
19384
2864
509
322
Beau D.
BD
Beau D.
09/29/2026
Validated Reviewer
Review source: Thank You page
Incentivized Review

Easy SSO Setup, Scales Well, and Great Google Drive Collaboration

I like how easy it is to set up SSO options with other applications. It also scales well, and Google Drive’s collaboration functionality is a big plus.
Priyanka G.
PG
Priyanka G.
Student at NRI Group of Institute
09/29/2026
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review

Powerful Threat Detection, but a Steep Learning Curve for Beginners

I like Google Security Operations because it provides advanced threat detection, real-time security monitoring, and automated incident response. Its user-friendly interface and integration with Google Cloud make it easier to identify, investigate, and respond to security threats efficiently.
Gufran B.
GB
Gufran B.
Computer Science Student | AI & ML | Web Development | Python| Java Full Stack | CNN | Business Devlopment Executive
09/29/2026
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review

Simple and Reliable Search Solution.

What I like best about Google Programmable Search Engine is how easy it is to add customized search experience to a website or application. The search results are generally fast and relevant, and its useful that I can control the search experience based on my specific requirements. The integration is also fairly straightforward, especially if you already work with Google Overall its saves time and provides a familiar Google like Search experience without having to build a search system completely from scratch.

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+1 (650) 253-0000
HQ Location:
Mountain View, CA

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@google

What is Google?

Organize the world’s information and make it universally accessible and useful.

Details

Year Founded
1998
Ownership
NASDAQ:GOOG