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Google

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86,390 reviews
  • 390 profiles
  • 308 categories
Average star rating
4.5
#1 in 131 categories
Grid® leader
Serving customers since
1998

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Google Ads

2,043 reviews

Google Ads is an online advertising platform developed by Google that enables businesses to display brief advertisements, service offerings, product listings, and videos to web users. These ads can appear across various Google properties, including search results, partner sites, mobile apps, and videos. Operating primarily on a pay-per-click (PPC) and cost-per-view (CPV) pricing model, Google Ads allows advertisers to target specific audiences based on keywords, demographics, and user behavior. Key Features and Functionality: - Diverse Ad Formats: Offers text ads, image ads, video ads, and shopping ads, allowing businesses to choose the format that best suits their marketing objectives. - Targeting Capabilities: Enables precise targeting through keywords, location, language, device type, and audience interests, ensuring ads reach the most relevant users. - Performance Tracking: Provides detailed analytics and reporting tools to monitor ad performance, measure return on investment (ROI), and optimize campaigns accordingly. - Budget Control: Allows advertisers to set daily budgets and adjust bids, offering flexibility to manage advertising expenses effectively. - Integration with Google Services: Seamlessly integrates with other Google services like Google Analytics and Google Merchant Center, enhancing campaign management and performance insights. Primary Value and User Solutions: Google Ads empowers businesses to increase their online visibility, attract potential customers, and drive sales by placing their offerings in front of users actively searching for related products or services. By leveraging Google's extensive network and advanced targeting options, advertisers can reach a broad yet relevant audience, leading to higher engagement and conversion rates. The platform's comprehensive analytics enable continuous optimization, ensuring marketing efforts are both effective and cost-efficient.

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Google Audience Center

18 reviews

Audience Center 360 is a data management platform designed to offer the capability to unify data from analytics, ads, email, social, and CRM to better understand and reach customers.

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Google Routes

18 reviews

Google Routes, a component of the Google Maps Platform, offers developers advanced routing capabilities to enhance navigation experiences within their applications. By leveraging real-time traffic data and sophisticated algorithms, it provides accurate and efficient route planning for various modes of transportation. Key Features and Functionality: - Compute Routes: Generates optimal routes between specified locations, considering factors like distance, estimated time of arrival (ETA), and current traffic conditions. - Compute Route Matrix: Calculates travel times and distances between multiple origins and destinations, facilitating efficient logistics and delivery planning. - Navigation SDK: Integrates turn-by-turn navigation with voice guidance directly into applications, offering a seamless user experience without the need for external navigation apps. - Roads API: Identifies the most likely roads traveled based on GPS coordinates, enhancing the accuracy of route mapping and analysis. - Route Optimization: Optimizes routes for multiple stops, ensuring the most efficient path is taken, which is particularly beneficial for delivery and service-based businesses. Primary Value and User Solutions: Google Routes addresses the need for precise and efficient navigation solutions by providing real-time, data-driven routing information. It enables businesses to improve operational efficiency, reduce travel times, and enhance customer satisfaction by integrating reliable navigation features into their services. Whether for ride-sharing, delivery services, or fleet management, Google Routes offers scalable and customizable routing solutions to meet diverse user needs.

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Google Firebase Test Lab

18 reviews

Google's Firebase Test Lab for Android provides cloud-based infrastructure for testing Android apps.

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Google Analytics Hub

18 reviews

Analytics Hub Analytics Hub is a data exchange that allows you to efficiently and securely exchange data assets across organizations to address challenges of data reliability and cost. Curate a library of internal and external assets, including unique datasets like Google Trends, backed by the power of BigQuery.

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Google Cloud Identity Platform

17 reviews

Google Cloud Identity Platform is a customer identity and access management (CIAM) solution that enables organizations to integrate secure, scalable authentication and user management into their applications. Designed to enhance user experience and security, it allows developers to focus on building their apps while leveraging Google's robust infrastructure for identity services. Key Features and Functionality: - Authentication as a Service: Offers customizable sign-up and sign-in services with SDKs for Android, iOS, and web platforms, simplifying development and administrative tasks. - Broad Protocol Support: Supports various authentication methods, including SAML, OIDC, email/password, social logins, phone authentication, and custom authentication, providing flexible integration options. - Multi-Tenancy: Allows the creation of distinct user and configuration silos within a single instance, catering to different customers, business units, or subsidiaries. - Intelligent Account Protection: Integrates with Google's threat intelligence to detect compromised accounts and offers multi-factor authentication (MFA) methods, such as SMS, to safeguard against phishing attacks. - Enterprise Support and SLA: Provides technical support and a 99.95% service level agreement (SLA), ensuring reliability for critical applications. Primary Value and User Solutions: Identity Platform addresses the need for secure and efficient user authentication in applications. By offering a comprehensive suite of identity management features, it helps organizations protect user accounts, prevent unauthorized access, and scale their applications confidently on Google Cloud's infrastructure. This solution enables developers to implement robust authentication mechanisms without the complexity of building them from scratch, thereby accelerating development timelines and enhancing overall application security.

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Google Cloud Knowledge Catalog

17 reviews

Dataplex Break free from data silos with Dataplex’s intelligent data fabric that enables organizations to centrally discover, manage, monitor, and govern their data across data lakes, data warehouses, and data marts with consistent controls, providing access to trusted data and powering analytics at scale.

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Google VPC Service Controls

17 reviews

VPC Service Controls allow users to define a security perimeter around Google Cloud Platform resources such as Cloud Storage buckets, Bigtable instances, and BigQuery datasets to constrain data within a VPC and help mitigate data exfiltration risks. With VPC Service Controls, enterprises can keep their sensitive data private as they take advantage of the fully managed storage and data processing capabilities of Google Cloud Platform.

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Google Cloud Video Intelligence API

17 reviews

Google Cloud Video Intelligence API makes videos searchable, and discoverable, by extracting metadata with an easy to use REST API.

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Google Asset Tracking

17 reviews

Accurate, real-time global location data for fleets, assets, and devices

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63374
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322

Google Reviews

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Profile Name
Star Rating
63374
19322
2862
509
322
Trina M.
TM
Trina M.
I love working on computers and networking. I love working in the food industry. I'm trained in both fields.
09/07/2026
Validated Reviewer
Review source: G2 invite
Incentivized Review

Fast, Secure, and Amazingly Easy to Use

Everything is easy to use and works amazingly. I’ve never had any issues with it. It has some really cool features, and everything I’ve tried has worked great so far. It’s fast and secure.
Landi B.
LB
Landi B.
Senior HR Business Partner | Global People & Operations Executive | US & International HRIS & Compliance | Remote Workforce Strategy
09/07/2026
Validated Reviewer
Review source: G2 invite
Incentivized Review

Chrome Delivers Seamless Access Across Platforms

The fact that the majority of platforms operate seamlessly via Chrome, compared with alternative search engines, is a big factor for me. Other search engines don’t allow certain access points needed to generate a profile creation—for example, IE sixfifty.
Iqra  R.
IR
Iqra R.
Software Developer @ Dropty | Node.js, Express, PostgreSQL, React | Building Scalable Systems
09/07/2026
Validated Reviewer
Review source: G2 invite
Incentivized Review

Makes Image text and Object Detection Easy

The most helpful thing about Google Cloud Vision API is that it makes working with images much easier. I mainly use it to read text from images and find objects in them. I don't have to build an image recognition system myself, which saves me a lot of time. It is also easy to connect with my application and works well when I need to process many images. Overall, it helps me add image features faster without doing everything from scratch.

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Mountain View, CA

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What is Google?

Organize the world’s information and make it universally accessible and useful.

Details

Year Founded
1998
Ownership
NASDAQ:GOOG