Products

Apex by Prime Alley is an all-in-one workspace where an agent runs the whole day — contacts, pipeline, tasks, meetings and customer communication over WhatsApp and email, with voice as an optional add-on. AI assists throughout (drafting, summarising, enriching, covering calls when a user is away) while people keep control. Built-in UAE compliance checks on every send. Three roles: agent, supervisor, admin. Arabic & English.

CallLatch is an AI receptionist for home-services businesses. It answers missed and after-hours calls on the first ring, 24/7, captures the caller's details and job request, and sends the team a structured handoff by text message. Built for plumbers, HVAC companies, electricians, roofers, and other trades that lose jobs to voicemail.