What I like best about Zapier is how easy it is to connect different platforms and automate workflows without needing custom development. We use it to connect marketing tools, CRMs, AI agents, lead generation systems, and communication channels, which saves a significant amount of time and reduces manual work. The large number of integrations and the reliability of the automations make it an essential part of our operations. Review collected by and hosted on G2.com.

The main drawback for us is the pricing. As our automation volume grows, the costs can increase quite quickly, especially for businesses managing multiple clients and complex workflows. With more competitors entering the market and offering similar capabilities at lower price points, it would be great to see Zapier introduce more competitive pricing tiers or higher task limits within existing plans. The platform itself is excellent, but the cost can become a significant factor when scaling operations. Review collected by and hosted on G2.com.

What I find most impressive about Zapier is how quickly repetitive tasks seem to vanish once I automate them with it. I use Zapier to integrate my forms, CRMs, spreadsheets, and notifications, and this has saved me from a ton of manual work every week. Review collected by and hosted on G2.com.

What impressed me most about Zapier was how many repetitive tasks it started handling automatically as soon as I began using it. I’ve set up connections between different forms, CRMs, spreadsheets, and notification apps in Zapier, and it has saved me hours by eliminating the need to do the same work over and over again. Review collected by and hosted on G2.com.

What is most useful about Zapier is the fact that it allows regular users to create an automation process without needing to become a full-fledged software engineer or create some kind of horrifying spreadsheet creation by dawn. Essentially, it connects apps you might use and enables them to communicate with each other so repetitive processes could be automated, thus saving a lot of time.

The best thing about Zapier is the time and effort that it saves. Instead of going through repetitive tasks all day long, it automates them, so the user doesn’t need to put any effort into them at all. Additionally, the app is very useful in business settings, as it allows you to automate such things as forms, emails, spreadsheets, CRM, calendar appointments, project management, and notifications without needing a personalized software solution created from scratch. Review collected by and hosted on G2.com.

The most negative aspect of using Zapier is that after you use it for the first time and experience the magic of automating anything without having to code anything yourself, it quickly becomes a weird automation box where no one knows why a certain automation triggered twice or why a client received a letter written in 2018.

As for negative features, there are three primary issues with this tool: price, complexity, and lack of control. After getting used to the service, you'll likely pay more due to the number of tasks, and some of the automations may fail if a particular application's API changes or the log-in fails. In essence, even if the program offers convenient automation, there will still be a need for constant monitoring. As such, Zapier is useful when you need to connect different tools quickly; however, it is definitely not the best long-term solution. Review collected by and hosted on G2.com.

Something I love about Zapier is that it is easy to use. It's not a complicated automation tool. You can easily use it to automate tools with the help of the AI built in it, which is great whenever you get stuck. The initial setup is very easy because it's well explained from the trigger part to the action button. And when you get stuck, the AI in Zapier helps to solve the problem. I also appreciate that it makes work easier and saves time by automating tasks and reducing errors, especially those caused by fatigue when doing manual tasks. Review collected by and hosted on G2.com.

When you are using the advanced part of Zapier, like the 'code by Zapier' and other features, it can get hard. I wish they would create a course to teach people how to use these advanced features. Also, when they make updates, like in the formatter and utility parts, it can cause issues with the past setup and cause confusion about what you already know about it. Review collected by and hosted on G2.com.

I really like the AI features, especially the custom prompts. They make everything easier and faster. The Sub Zap function is great too; it helps speed things up and saves time. Overall, it’s just good to have an AI assistant that simplifies tasks, whether they're simple or complex. Review collected by and hosted on G2.com.

Right now, we can add only 3-4 path steps into one Zap. So we're using "sub-Zaps." This helps keep everything tidy. If we were able to put more path steps directly into a single Zap, it would definitely make things simpler and give us more options. Review collected by and hosted on G2.com.

Zapier's AI tools and integrations have kept it at the forefront of innovation. I always have a concern at the back of my mind that a tool or app that's been around for a while won't be able to keep up. Zapier has more than kept up. Review collected by and hosted on G2.com.

With Zapier's support for AI (its own tools and integrations), there's more to learn than ever. But it's definitely worth the time and effort. Review collected by and hosted on G2.com.

What I like most is how easy it is to connect tools that normally don't work well together without needing engineering support every time. We mainly use it for automating sales and ops workflows between Salesforce, Slack, Jira and a few internal reporting tools.

And the setup for simple automations is pretty quick and the UI is easy enough for non-developers too. It saves a lot of repetitive manual work especially around lead updates, notifications, task creation and syncing data across teams.

The huge integration library is probably the biggest advantage. Even when a direct integration is missing there's usually some workaround using webhooks or APIs which is pretty useful. Review collected by and hosted on G2.com.

The task limits can get used up pretty fast especially if you have multiple automations running across systems, debugging more complex workflows can also be a little messy sometimes. For basic automations it's super straightforward, but once you start adding filters, paths, webhooks or multi-step logic it takes some time to properly troubleshoot failed runs.

Some integrations also feel slightly limited unless you use custom APIs or webhook based workarounds, though that's not a huge issue if you're comfortable working with technical teams. Review collected by and hosted on G2.com.

Having the ability to leverage AI support to help build workflows and processes through simple language are incredibly helpful and means it is easier for no-code users to implement solutions for their own pain points. Review collected by and hosted on G2.com.

Same as previously captured:

Caps on the weekly user allowance is a challenging limitation of the platform - in order to execute company-wide initiatives, you need to invest significant funds Review collected by and hosted on G2.com.

Creating AI agents is a great way to automate tasks across various apps. It helps me to publish content, collect leads, send personalized outreach emails, and so on at a scheduled time. Review collected by and hosted on G2.com.

No wire transfer payment option for Professional plan users. This is not a major drawback. But I wish, if it is available. Review collected by and hosted on G2.com.

It's a reliable platform and they're growing in creative directions. Review collected by and hosted on G2.com.

I'm annoyed by the way the free tier works. I think small/solopreneurs need more steps like everyone else, but need less runs. It would be so much more fair to just limit the total number of calls or something rather than number of steps.

I will say that I have experience with Zapier as a paid tool as well as a free tool. Review collected by and hosted on G2.com.