Xnurta Reviews & Product Details

The AI-driven campaign management helps reduce the time spent on continuous optimization. The main functionalities such as campaign optimizations or reporting are easy to use and implement. Since the AI optimizes campaigns daily, there's no need for constant monitoring—checking in every other day is usually sufficient. The support team is responsive and helpful with any questions or feedback regarding the tool. Review collected by and hosted on G2.com.

Some parts of the tutorials are confusing, which makes it harder to fully understand and use some of the additional tools. While the software is designed to save time and optimize performance, the learning curve can be a barrier. Investing the time to master 100% of its features can feel challenging, which may limit the overall potential and impact of the tool. Review collected by and hosted on G2.com.

Powerful tools for managing Amazon ads, and diving into analysis. I've not encountered errors that have ruined my day as I have with other advertising software (looking at you PacVue). AMC integration is easy to use.

Great customer support from our rep, Tarik, who has regularly walked through updates and has expert level knowledge on the features and workings of the software. Regularly listen to customer feedback and make adjustments. Review collected by and hosted on G2.com.

Some of the UI navigation is not completely intuitive, but makes sense once you get past the learning curve. Rule based automation and search functionality could be expanded more. Chat functionality for support would be a nice addition for quick questions. Review collected by and hosted on G2.com.

Xnurta has made managing complex Amazon advertising accounts far more efficient and organized. The onboarding process was smooth, well-structured, and tailored to our business, making it easy to get started quickly. Since launch, the ongoing support has been outstanding—the team is highly responsive, proactive with recommendations, and genuinely invested in helping us succeed. The automation, reporting, and clean interface have streamlined our workflow without sacrificing control or visibility. Review collected by and hosted on G2.com.

Nothing. From day one to today, it has consistently delivered and continues to improve. Review collected by and hosted on G2.com.

We've been using Xnurta as an ad campaign management platform to handle our Amazon ad campaigns, and the experience has been overwhelmingly great. The tool offers a great balance between automation and manual control. While there’s always a learning curve with robust platforms like this, the onboarding support and documentation have been solid. Xnurta’s deep integration with Amazon Marketing Cloud has also unlocked a new level of audience insight and targeting potential for us, especially with DSP campaigns. Review collected by and hosted on G2.com.

Xnurta is a feature-rich platform, and unlocking its full potential requires time and hands-on experience. Understanding how to configure automation rules, interpret AI decision logs, and balance manual vs. automated controls can be challenging for first-time users. The interface is professional and clean, but not always intuitive until you've gone through the workflows a few times. For those transitioning from more manual platforms or simpler tools, there may be a brief adjustment period — but the onboarding resources and support teams help ease that transition. Review collected by and hosted on G2.com.

This is one of this rare cases when AI optimizations actually do the thing. Quick set up of orders/line items/creatives/audience creation, and on top of it, no SQL knowledge needed to create high-intent AMC custom audiences with just a few clicks using Xnurta's templates. Love it! Saves so much time in comparison to standard Amazon DSP console.

Additionally, the way AI helps us to optimize the performance considering near real-time hourly date from AMS, it makes a real positive impact that can be seen WoW/MoM across the accounts we manage.

Also, the team is super responsive with a great support right from the launch and along the way. I absolutely can recommend Xnurta! Review collected by and hosted on G2.com.

There is nothing specific we don't like about it. However, we do believe that after new features regarding reporting of the results to clients will be rolled out, it will make the whole DSP management even more efficient. Review collected by and hosted on G2.com.

What I like best about Xnurta is how much time it’s saved me over the past 8+ months. It’s helped me quickly identify what’s working across Sponsored Ads and DSP, and the ability to track ASIN-level performance has been a game changer for optimising campaigns. It’s become a key part of how we manage and scale our Amazon strategy for our clients. Review collected by and hosted on G2.com.

Not a dislike though there’s so much capability in the tech, it can take time to uncover and fully leverage all the features available. Review collected by and hosted on G2.com.

I love how intuitive the interface is and how it brings all the information together in one place. The automations and clear visibility into project status have significantly improved our team’s efficiency. It runs smoothly, even with multiple users and complex task loads. Review collected by and hosted on G2.com.

At first, the number of features can feel a bit overwhelming, but after a few days of use, everything starts to feel intuitive. Review collected by and hosted on G2.com.

We love the level of customization available. Xnurta combines both AI automation and rule-based bidding, which gives us the flexibility to tailor ad strategies to each client’s needs. The platform is constantly being updated to stay aligned with Amazon’s newest features and trends, which makes it an invaluable tool for our agency. It’s perfect for managing multiple client accounts in one place. Review collected by and hosted on G2.com.

Because the platform has so many features, there was a bit of a learning curve for our team during onboarding. It took us about two weeks to get fully comfortable. But once we did, we were able to use it effectively without issue. Review collected by and hosted on G2.com.

Xnurta gives you the ability to optimize campaigns at scale. You can set up custom rules for automations such as raising and lowering bids. It offers day parting and an AI that will optimize your campaigns to a target ACoS or RoAS. Review collected by and hosted on G2.com.

I would like to see a screen that shows the combined performance of both Sponsored Ads and DSP. Currently you have to switch between the two. Review collected by and hosted on G2.com.

The AI in Xnurta appears to do a great job of focusing the daily budget where it counts and can have the greatest impact. Review collected by and hosted on G2.com.

The UI can be difficult to understand how to use for a new user. I've been using it for a couple of months and still have issues navigating where things are and how to adjust them. Review collected by and hosted on G2.com.