---
title: Wix Reviews
meta_title: 'Wix Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 1883 reviews by the users' company size, role or industry
  to find out how Wix works for a business like yours.
aggregate_rating:
  rating_value: 4.2
  review_count: 1883
  scale: '5'
date_modified: '2026-07-07'
parent_category:
  name: Content Management
  url: https://www.g2.com/categories/content-management
---

# Wix Reviews
**Vendor:** Wix  
**Category:** [Website Builder Software](https://www.g2.com/categories/website-builder)  
**Average Rating:** 4.2/5.0  
**Total Reviews:** 1,883
## About Wix
Wix is a website builder that lets any business or individual build their own professional website. By combining design tools and business solutions in one AI-powered platform, Wix makes it easy for anyone to create without limits and scale confidently online. Whether it’s a personal portfolio, blog, service business or eCommerce store, Wix has a solution for you. You can get started by vibe coding a website with Wix Harmony, or choosing a designer-made template for something more structured. Either way, your site can then be easily customized with a smart drag and drop editor. Every site includes multi-cloud hosting, lightning-fast web performance and enterprise grade security. Wix goes beyond basic website creation with built-in tools and AI features to support your full online journey. You can generate content using AI in the same brand voice across your entire site, as well as images, SEO tags, marketing materials and much more. You can also use Wix to search for and register a custom domain with access to 400+ TLD options, set up a professional business email and use advanced branding features. Wix also has website analytics and a mobile app, so you can monitor and manage your site from anywhere. No matter your website or business, Wix combines everything you need into one intuitive platform used by millions worldwide. What are the main features of Wix? • AI website builder that can create a site for any industry • Smart drag and drop editor to intuitively edit your site • Professionally designed website templates • Ability to search for and register a custom domain • Multi-cloud web hosting with fast performance and built-in security • Advanced marketing tools including SEO and LLM optimization • eCommerce solutions equipped with multi-channel sales • Online scheduling software for service-based businesses • Blogging and portfolio capabilities to grow and monetize your audience • Full-stack web dev tools for advanced customization



## Wix Pros & Cons
**What users like:**

- Users praise Wix for its **ease of use** , allowing effortless website creation without any coding knowledge required. (254 reviews)
- Users appreciate the **easy creation** process in Wix, thanks to its intuitive drag-and-drop builder and templates. (96 reviews)
- Users praise the **variety of templates** in Wix, enabling them to create highly personalized and unique websites effortlessly. (87 reviews)
- Users value the **no coding required** feature of Wix, making website creation easy and accessible for everyone. (82 reviews)
- Users praise the **simplicity** of Wix, highlighting how easy it is to create websites without coding knowledge. (79 reviews)
- Users appreciate the **template library** offered by Wix, finding it helpful for easy website creation without coding. (76 reviews)
- Users love Wix&#39;s **drag-and-drop functionality** , enabling fast website creation with powerful design freedom and ease of use. (69 reviews)
- Users commend Wix for its **helpful and responsive customer support** , making website management stress-free and efficient. (67 reviews)
- Users value the **ease of creation** with Wix, enabling beginners to build professional websites effortlessly. (65 reviews)
- Users value the **customizability** of Wix, enabling effortless creation of unique and professional websites. (64 reviews)

**What users dislike:**

- Users find **limited customization** in Wix, preferring more intuitive and flexible options from competitors for advanced needs. (72 reviews)
- Users find Wix to be **expensive** , especially with hidden fees and costly premium features for essential functionalities. (68 reviews)
- Users feel that **pricing issues** persist with Wix, affecting their overall satisfaction and perceived value. (40 reviews)
- Users find that Wix has **limited features** , especially in available plugins compared to more flexible platforms like WordPress. (37 reviews)
- Users find the **limited templates** hinder flexibility, requiring complete site rebuilds for a fresh design choice. (37 reviews)
- Users highlight **customization constraints** and other limitations that hinder Wix&#39;s effectiveness for larger or advanced projects. (34 reviews)
- Users struggle with the **learning curve** of Wix, finding it difficult to navigate the chatbot and locate live support. (33 reviews)
- Users note the **missing features** in Wix, desiring more modern designs and greater functionality for a better experience. (33 reviews)
- Users report **poor customer support** , facing unresolved issues and frustrations with SEO and plugin performance. (33 reviews)
- Slow Performance (32 reviews)

## Wix Reviews
  ### 1. Easy Website Building for Beginners and Pros

**Rating:** 4.0/5.0 stars

**Reviewed by:** Debrik C. | Recent Graduate, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 11, 2025

**What do you like best about Wix?**

Wix makes website creation super simple with its drag-and-drop editor. I can build professional-looking pages without coding. The templates are modern, responsive, and easy to customize. I especially like the app integrations for forms, chat, and e-commerce.

**What do you dislike about Wix?**

Some advanced customization options are limited unless you use Velo (developer mode), which has a learning curve. Also, site loading speed can be slower if you use too many apps or large media files.

**What problems is Wix solving and how is that benefiting you?**

I wanted to create a professional-looking portfolio without hiring a designer or learning complex coding. Wix’s drag-and-drop editor and ready-made templates made it easy to showcase my work and customize the design to match my style. It saved me time, effort, and money while giving me a polished online presence.

  ### 2. Wix: Easy Professional Websites, Great Use Over Years

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jackie T.

**Reviewed Date:** October 20, 2025

**What do you like best about Wix?**

I have had a wonderful experience working with Wix. I highly appreciate the ease of use that Wix offers, which is a significant factor for me when considering a repurchase. Setting up websites with Wix was not difficult, which made the whole process smooth and manageable from the start. The platform helps me overcome challenges related to website setup and assists in creating and updating websites efficiently. Additionally, the ability to create forms for events is a feature I find very useful. Overall, the platform's usability and functionality in professional website creation stand out for me.

**What do you dislike about Wix?**

I don't like the current pricing structure and would appreciate if the prices were lowered.

**What problems is Wix solving and how is that benefiting you?**

I find Wix easy for website updates and creation, simplifying site setup.

  ### 3. Intuitive Design Platform with some Cool Website Components

**Rating:** 3.5/5.0 stars

**Reviewed by:** Joanna S. | Design Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 29, 2025

**What do you like best about Wix?**

Intuative design software, Wix has some great plugins and components to get up and running quickly. To get the most out of the design software you have to do quite a bit of customisation if you are using their online templates.

My sites have stayed online and stable, and the analytics pages are very effective at giving the owner oversight.

**What do you dislike about Wix?**

The pricing structure needs work, it is quite expensive but the cost will occasionally drop at certain points of the year. 

I would also like to see integration with Figma. As a design consultant the choice for me has been to use the Figma subscription and hosting for a site.

**What problems is Wix solving and how is that benefiting you?**

It has provided me with a one stop shop for all my postfolio and business sites.

  ### 4. Easy to use once you get started.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Khazana M. | Program Coordinator, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 02, 2025

**What do you like best about Wix?**

I like the freedom that creatives have when using Wix. There are a lot of options and different ways that administration is able to customize their website at any given time.

**What do you dislike about Wix?**

Sometimes it is a little overwhelming when trying to do something specific just because there are so many options.

**What problems is Wix solving and how is that benefiting you?**

Our website is easy to update and change through Wix. Whether it is a larger or smaller scale issue, once you are in the editor it is very convenient. You just need to learn the features, but it is a great website design.

  ### 5. Customer Support That Goes Above and Beyond

**Rating:** 5.0/5.0 stars

**Reviewed by:** Rahul A. | CTO, Small-Business (50 or fewer emp.)

**Reviewed Date:** January 29, 2026

**What do you like best about Wix?**

Helpful customer support. They were ready to go above and beyond to address the customer issues.

**What do you dislike about Wix?**

Nothing as yet. I am fully satisfied with the current services.

**What problems is Wix solving and how is that benefiting you?**

Setting up a auto generated website

  ### 6. Great for Hosting Websites and Email

**Rating:** 4.5/5.0 stars

**Reviewed by:** Rohit M. | Founder, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 09, 2025

**What do you like best about Wix?**

It’s good for website hosting and I also host email there. I manage email replies from wiz as well as it provided one yr free domain in premium subscription

**What do you dislike about Wix?**

Can add more website templates.current w templates are good if you’re new

**What problems is Wix solving and how is that benefiting you?**

Website hosting, professional email I’d creation, email inbox, it also helps with seo for me.

  ### 7. Effortlessly Builds Professional Sites with Great App Integrations

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Consulting | Small-Business (50 or fewer emp.)

**Reviewed Date:** January 08, 2026

**What do you like best about Wix?**

I like the fact that yu can build a professional looking site, and that it connects with a lot of apps like Shopify.

**What do you dislike about Wix?**

I don't like the fact that its not as easy as they say to build a website. I had to go watch a few Youtube videos to learn how to create separated pages.

**What problems is Wix solving and how is that benefiting you?**

I was able to create a simple basic page for my company. My clients could click my link and find my website.

  ### 8. Easy No-Code Website Creation from Scratch

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Architecture & Planning | Small-Business (50 or fewer emp.)

**Reviewed Date:** June 09, 2026

**What do you like best about Wix?**

How easy it is to create a web site from scratch without a need to code

**What do you dislike about Wix?**

The price tag is a bit high. Total cost of ownership keep increasing

**What problems is Wix solving and how is that benefiting you?**

Create web pages fast without the need of IT guys

  ### 9. User-Friendly and Reliable with Outstanding Support

**Rating:** 5.0/5.0 stars

**Reviewed by:** Claire L.

**Reviewed Date:** December 14, 2025

**What do you like best about Wix?**

I liked how easy to use Wix is, making it very easy to set up my business website. The responsive and professional customer care, especially the assistance from Sabastian, left a great first impression and greatly boosted my confidence in choosing Wix. The creative material available is brilliant, and I find all the tools within Wix to be great.

**What do you dislike about Wix?**

I think the AI help needs a little rework.

**What problems is Wix solving and how is that benefiting you?**

Wix is easy to use with responsive professional customer care. The creative material is brilliant, and Sebastian's help was invaluable.

  ### 10. Easily Create a Tailored Website—No Web Design Expertise Needed

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.)

**Reviewed Date:** March 13, 2026

**What do you like best about Wix?**

The fact that i can easily create a tailored website for myself without being a web designer expert

**What do you dislike about Wix?**

Sometimes there is difficulty in laying over images

**What problems is Wix solving and how is that benefiting you?**

WIX gives a platform that captures my business and experience clearly for the world to see

  ### 11. Great Website Builder with Flexibility and Ease of Use

**Rating:** 5.0/5.0 stars

**Reviewed by:** Mayur Z. | Web Developer and SEO Expert, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 18, 2025

**What do you like best about Wix?**

I like that Wix makes it really easy to design a professional-looking website without needing coding skills. The drag-and-drop editor is very flexible, and there are a lot of templates to choose from, which saves a lot of time. I also like the built-in apps like forms, bookings, and SEO tools that make it simple to manage everything in one place.

**What do you dislike about Wix?**

Sometimes the editor can feel a little heavy and slow, especially if the website has a lot of elements. Also, once you pick a template, it’s not easy to switch to another one without starting over, which can be a bit limiting.

**What problems is Wix solving and how is that benefiting you?**

Wix helps me create and manage a website without hiring a developer. It solves the problem of high development costs and time, while giving me full control over design, updates, and SEO. This saves money and lets me launch projects quickly.

  ### 12. how WIX saved my life

**Rating:** 5.0/5.0 stars

**Reviewed by:** Micha S. | owner, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 20, 2026

**What do you like best about Wix?**

you guys made me able to work from home and send my craft worldwide

**What do you dislike about Wix?**

the price charged for all products... just to have some thing live costs a lot with you, but that is a price i am willing to pay to get all i do from your website

**What problems is Wix solving and how is that benefiting you?**

world wide business

  ### 13. Responsive Customer Support When You Need It

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Leisure, Travel & Tourism | Small-Business (50 or fewer emp.)

**Reviewed Date:** June 24, 2026

**What do you like best about Wix?**

Customer support has answers when I needed them.

**What do you dislike about Wix?**

Sometimes the automated builder gets it wrong when helping design the website

**What problems is Wix solving and how is that benefiting you?**

CC Payment verification process help was great.

  ### 14. Extensive Features and Integrations in an Intuitive Package

**Rating:** 5.0/5.0 stars

**Reviewed by:** Matt F. | Director of Digital Marketing, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 09, 2025

**What do you like best about Wix?**

I really appreciate how extensive the offerings, features, and integrations are, while still being incredibly intuitive to use.

**What do you dislike about Wix?**

I don't really have any dislikes, although I do wish there were more advanced customization options available within the already intuitive interface.

**What problems is Wix solving and how is that benefiting you?**

Simplifying Web design projects is critical to business development

  ### 15. Feature-Rich Platform That Covers All Needs

**Rating:** 5.0/5.0 stars

**Reviewed by:** Julio E. R. | Gerente de Servicio al Cliente, Real Estate, Mid-Market (51-1000 emp.)

**Reviewed Date:** December 09, 2025

**What do you like best about Wix?**

Very complete and with a lot of features

**What do you dislike about Wix?**

It feels slow and clunky sometimes, which makes you wonder if things will really show as you see them after you publish.

**What problems is Wix solving and how is that benefiting you?**

Our customer portal for the community is build on Wix, which is our main digital channel.

  ### 16. Effortless Website Building with Wix

**Rating:** 4.0/5.0 stars

**Reviewed by:** Siddharth B.

**Reviewed Date:** December 18, 2025

**What do you like best about Wix?**

I appreciate the simplicity and clever design that Wix offers. Creating a website used to be a nightmare for me, but Wix provides simple drag-and-drop options that make it really easy to use. I also like how easily I could integrate Razorpay payment gateway into my website, it was really appreciated.

**What do you dislike about Wix?**

Prices can be a bit lower

**What problems is Wix solving and how is that benefiting you?**

Wix simplifies the process of making and hosting websites with its drag-and-drop options. It makes billing and managing emails easy too.

  ### 17. Wix review

**Rating:** 4.0/5.0 stars

**Reviewed by:** Vaibhav B. | product Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** September 23, 2025

**What do you like best about Wix?**

Wix offers a range of website development features that make it suitable for both MVPs and production-ready sites. Its tools are user-friendly, allowing for quick setup and customization, which is especially helpful when building an MVP. At the same time, Wix provides enough flexibility and functionality to support more polished, fully developed websites for production use.

**What do you dislike about Wix?**

There is a UI loading issue that occurs in certain situations when the network is slow.

**What problems is Wix solving and how is that benefiting you?**

Built our website with wix website studio

  ### 18. I am happy to using wix for my online shop.

**Rating:** 5.0/5.0 stars

**Reviewed by:** İlkay Y. | self employed, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 05, 2025

**What do you like best about Wix?**

effective SEO optimization and good customer service

**What do you dislike about Wix?**

The web sites produced by wix have a little bit long response time

**What problems is Wix solving and how is that benefiting you?**

The submittion button on tne contact page was not working. Customer care assistant find the reason and showed me where the problem is.

  ### 19. Convenient, Easy Website Creation Made Simple

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.)

**Reviewed Date:** June 09, 2026

**What do you like best about Wix?**

how convenient and easy it is to create a website

**What do you dislike about Wix?**

the adds and amount of options are limited

**What problems is Wix solving and how is that benefiting you?**

helping me create a website quickly and easy

  ### 20. Easy to create your own platfrom

**Rating:** 3.0/5.0 stars

**Reviewed by:** Habiba S. | Senior Designer, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 01, 2025

**What do you like best about Wix?**

Wix keeps adding new features to stay modern and competitive.

**What do you dislike about Wix?**

Once you pick a template, you can’t switch to another without rebuilding the site

**What problems is Wix solving and how is that benefiting you?**

Creating my personal website has been an empowering experience. It not only gave me a platform to showcase my work, but also helped me discover my own potential. Through designing, writing, and presenting myself online, I realized how much I can achieve when I put my skills into action.

  ### 21. Superb Design Flexibility with Easy Setup

**Rating:** 4.5/5.0 stars

**Reviewed by:** Kaif M.

**Reviewed Date:** December 16, 2025

**What do you like best about Wix?**

I like the designing that Wix provides. It can make a very professional website according to your needs. Besides designing, I appreciate that we can chat and edit with Wix. It also has cool effects that enhance the design experience. Additionally, I find it really easy to set up.

**What do you dislike about Wix?**

It has to add more features.

**What problems is Wix solving and how is that benefiting you?**

Wix allows me to create professional websites tailored to my needs with great design features and cool effects.

  ### 22. Intuitive and Seamless Website Building Experience

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.)

**Reviewed Date:** December 16, 2025

**What do you like best about Wix?**

The user interface and overall user experience of the Wix CMS are so intuitive and seamless that even someone without technical expertise can easily figure things out on their own.

**What do you dislike about Wix?**

When designing a website, there are times when certain elements become difficult to manage or align properly. This can make it feel like things are slipping out of your control, leaving you unsure whether to try fixing the issue or to start that part of the design from scratch.

**What problems is Wix solving and how is that benefiting you?**

Wix makes it possible for people to create a fully functional website at a reasonable price, offering features that are essential and highly useful for anyone starting a new business.

  ### 23. Excellent customer service response

**Rating:** 5.0/5.0 stars

**Reviewed by:** Nick E. | author, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 25, 2025

**What do you like best about Wix?**

their customer support is excellent, and if the AI tools can't do what's necessary a person takes over

**What do you dislike about Wix?**

no problems with the customer service so far

**What problems is Wix solving and how is that benefiting you?**

I had to add some tracking code and I made errors. It was quickly fixed for me.

  ### 24. Real human assistance

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.)

**Reviewed Date:** October 09, 2025

**What do you like best about Wix?**

I like how it is generally pretty intuitive for someone who is not, by trade, a web designer. The thing that inspired me to review? The customer service. I was able to reach a real human after AI failed to help me. Tina Marie walked me through what I needed to do and was able to fix the issue. She was patient and professional.

**What do you dislike about Wix?**

There are some parts of the web design that are a little frustrating to someone who is not a professional. But the customer service will get you through it.

**What problems is Wix solving and how is that benefiting you?**

Wix walked me through my design and publishing issues.

  ### 25. Effortless Website Building, Minor SEO Challenges

**Rating:** 5.0/5.0 stars

**Reviewed by:** Southern S.

**Reviewed Date:** December 03, 2025

**What do you like best about Wix?**

I find Wix very easy to use, which makes managing my business website simple and efficient. It works great for my business, helping it operate smoothly and effectively. I particularly value the platform's capabilities for handling payments and managing customer orders, which are crucial features for my business needs.

**What do you dislike about Wix?**

The SEO features in Wix are somewhat cumbersome.

**What problems is Wix solving and how is that benefiting you?**

Wix works great for my business, making it easy to manage websites and facilitate customer orders and payments.

  ### 26. Time-Consuming Yet Effective Website Tool

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User

**Reviewed Date:** December 19, 2025

**What do you like best about Wix?**

I like that I can see scores like how many people visited my website today, and it makes it easy to contact with customers.

**What do you dislike about Wix?**

I find it time-consuming. It needs to be fast and easy. The initial setup was easy but also time-consuming.

**What problems is Wix solving and how is that benefiting you?**

I use Wix to track website visitor statistics and easily contact customers, though I find it time-consuming and wish it was faster.

  ### 27. A Reliable and (almost) Solid Website Builder

**Rating:** 4.0/5.0 stars

**Reviewed by:** Konstantinos D. | Lawyer, LL.M., PhD., Legal Services, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 27, 2025

**What do you like best about Wix?**

WIX is a very user-friendly platform for anyone desires to build their website on their own (or with a little computerized support). Frankly, some moderate knowledge and perception is required to achieve results. The AI tools are very helpful. Overall, WIX has made building a website enjoyable and effective at the same time!

**What do you dislike about Wix?**

Although the WIX platform user-friendly, it can be kindansluggish, especially when loading images and animations. Additionally, switching templates can be quite challenging, if you are not starting from scratch.

**What problems is Wix solving and how is that benefiting you?**

WIX helped me build a website with almost no tech knowledge. It did take quite a few hours to get familiar with the platform and its tools, but at the end of the day, I was able to manage my appointments, boost my online presence, and offer a professional experience.

  ### 28. Wix is a great website builder for beginner to expert

**Rating:** 4.0/5.0 stars

**Reviewed by:** Daniel S. | Private Trainer, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 28, 2017

**What do you like best about Wix?**

The ease of creating a website without much prior knowledge is great, the drag and drop feature is good for beginners
You can make a great looking website in no time.

**What do you dislike about Wix?**

So far I have not had any negative experiences using Wix.
It is very easy to use and the support provided is very helpful.

**Recommendations to others considering Wix:**

Try it out for free and see how you like it.
It is extremely easy to get going and its fun as well.

**What problems is Wix solving and how is that benefiting you?**

I am using Wix to create multiple affiliate websites that all vary in what niche they specialize in.
After using Wix now for the past few months it has become even easier and quicker to create new websites which is great as it saves me a lot of time.

  ### 29. User-Friendly for Nonprofit Website Management

**Rating:** 5.0/5.0 stars

**Reviewed by:** Danette G.

**Reviewed Date:** January 22, 2026

**What do you like best about Wix?**

I find Wix to be very user friendly for the most part. It helps us build our nonprofit website page effectively.

**What do you dislike about Wix?**

I'm fairly certain the majority of our issues are user error.

**What problems is Wix solving and how is that benefiting you?**

Wix helps us build our nonprofit website and is very user-friendly.

  ### 30. Awesome for startups!

**Rating:** 4.0/5.0 stars

**Reviewed by:** Liam J. | Language Teacher and Content Creator, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 29, 2025

**What do you like best about Wix?**

Wix is super easy to use and is perfect for any beginners looking to start a business. You can very quickly get a site up and running and there are loads of great integrations available.

**What do you dislike about Wix?**

In my experience, it can be little slow and glitch sometimes and I often found the mobile version to be lacking in speed.

**What problems is Wix solving and how is that benefiting you?**

I have used Wix for various business ventures including a language webite, tour website and a take-away business. I have been able to set up subscription services, stores and booking systems with ease.

  ### 31. Outstanding Live Customer Service Experience

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.)

**Reviewed Date:** January 10, 2026

**What do you like best about Wix?**

The customer service is refreshingly LIVE!!!   Alex was a real-live breathing person who fully understood my needs.

**What do you dislike about Wix?**

Well, the set-up screens are not fully user friendly. A little more intuitive processing would help.

**What problems is Wix solving and how is that benefiting you?**

I am unable to use the payment via Wix without a formal business plan.  As a small cottage business, a formal plan is not needed for me, at this time. So, I will NOT be able to process payments through Wix for the foreseeable future, and Alex explained it to me.

  ### 32. Outstanding Customer Service That Justifies the Price

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Design | Small-Business (50 or fewer emp.)

**Reviewed Date:** December 16, 2025

**What do you like best about Wix?**

the customers service is great its expensive but when you get stuck the support is really there. its is also good for integration and ease of use

**What do you dislike about Wix?**

its quite expensive compared to other options

**What problems is Wix solving and how is that benefiting you?**

Easy to use tools. AI tools are great and enable you to construct your website with very little knowledge on website design

  ### 33. Best Development Environment for subscription Websites

**Rating:** 4.5/5.0 stars

**Reviewed by:** Balamurugan D. | CEO, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 29, 2025

**What do you like best about Wix?**

Wix provides the development environment that has lots of features and benefits for the web designers. It is easy to design the website on the platform for the subscription based websites. This will be very helpful for the industries like educational, healthcare etc.,

**What do you dislike about Wix?**

Wix has own pricing and support features for the development that has been improved for the best use of platform

**What problems is Wix solving and how is that benefiting you?**

Wix provides the subscription based web platform on the educational industry that is very useful for all  the teachers in the school and students

  ### 34. Wix doesn’t allow easy integration

**Rating:** 1.5/5.0 stars

**Reviewed by:** Sophia M. | Owner/studio Director, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 07, 2025

**What do you like best about Wix?**

Everything’s great and super easy to set up on Wix, however, integration with other Booking sites is aggravating and it’s too tedious to do it service by service as opposed to having one selection to do everything at once

**What do you dislike about Wix?**

The integration buttons are horrible. They don’t work easy to use

**What problems is Wix solving and how is that benefiting you?**

Weeks doesn’t actually help you solve anything. When you reach out for help, then you get bombarded by like 15 different people trying to sell you services as opposed to helping you.

  ### 35. Creative Freedom with Excellent Support

**Rating:** 4.5/5.0 stars

**Reviewed by:** Monicah N.

**Reviewed Date:** December 08, 2025

**What do you like best about Wix?**

I appreciate how Wix brings my creative ideas to life. Their customer support is so helpful and assuring; they take my queries and guide me through them very promptly and effectively communicate. I also found the initial setup of Wix to be quite impressive.

**What do you dislike about Wix?**

n/a

**What problems is Wix solving and how is that benefiting you?**

Wix brings my creative ideas to life with impressive ease and effective customer support.

  ### 36. Wix’s New Features Make Website Creation Faster and Easier

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ashok k. | Sales Analyst, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 17, 2025

**What do you like best about Wix?**

I used to work with an older version of Wix, but now everything has been updated with new features and more design options. It has made creating a website much faster and easier for me.

**What do you dislike about Wix?**

Overall, compared to previous versions, I am enjoying the new features. I find them to be a good improvement.

**What problems is Wix solving and how is that benefiting you?**

Creating a website has become easy and straightforward, allowing me to build my own sites without hassle. I also find the new templates very cool and enjoyable to use.

  ### 37. Fraudulent renewal scams - and way harder to use than Webflow or Tilda

**Rating:** 0.0/5.0 stars

**Reviewed by:** Dave M. | Chief Marketing Officer (fractional - multiple companies), Small-Business (50 or fewer emp.)

**Reviewed Date:** March 07, 2025

**What do you like best about Wix?**

It's become a fully-integrated marketing platform (lite version)... so if you need bare minimum CRM, email marketing, shopping cart, etc. with a no-code website builder it's not a bad place to start and their template library is pretty good. But that is also why it's not a great platform if you think your business will grow - none of the tools are as robust as something else - sort of a jack-of-all-trades platform that's not great at any of it but can be an okay entry point.

Their live chat is also pretty responsive and helpful.

**What do you dislike about Wix?**

All of their tech is okay but not great. For example: their email marketing is okay but not as good as Mailchimp/competitors that specialize in email, their CRM is better than nothing, but not as good as Pipedrive/NutshellCRM or other SMB-targeted CRMs (not even talking about Hubspot which I consider more for larger orgs). And their web builder is good, with good templates and decent capabilities, but not as intuitive/easy to use as Webflow, Squarespace or Tilda - and doesn't have near the SEO capabilities or tech customization native in Webflow or Tilda. 

In short, you can get okay ecommerce, but would be better off with Shopify or BigCommerce. You can get okay email marketing and CRM but would be better off getting specialized apps and then dropping their form fields into your site. You can build a decent website with Wix, but for advanced and custom design/integrations/actions as you grow your business - and better SEO tools - you'd be better off with Webflow or Tilda.

Additionally, in my opinion, they've gotten more scammy over time as their tech has been surpassed by competitors. I used to build client sites in Wix all the time (between 2016 - 2019 I built 5 client sites plus my own there)... but they've instituted hidden upcharges, confusing subscription plans and a super shady renewal practice where they bill you 14 days before your renewal ends and then tell you it can't be refunded even if you cancel before your newly-purhcased-but-not-wanted renewal starts. I don't like doing business with companies I feel like are trying to screw me so I'd have stopped using them for that reason alone.

**What problems is Wix solving and how is that benefiting you?**

A no-code website builder that can get a small business website built and launched quickly. It is simple enough that usually a non-technical person at a client company can then update/manage their site themselves without needing agency/tech support for day-to-day updates.

  ### 38. Wix - a simple, no-code solution to design and host your own website.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Juan S. | Senior Data Analyst, Logistics and Supply Chain, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 05, 2025

**What do you like best about Wix?**

I needed to get a website online ASAP - with zero experience! After a lot of research, I came across Wix (with the help of Ai of course). From registering to publishing my website took less than 6 hours, that's how simple it is to use. I now log into the console daily, tweaking my website but also monitoring the traffic to the website. Even with the basic plan I'm using, the analytics are pretty impressive. Designing the website pages, adding photos, and links to social media was a breeze. They also have a host of apps that integrate easily with Wix. I've used 2 already. If you need help, customer support is just a click away, with a live chat option as well. I never thought launching my very own website would be so easy. I'm well and truly impressed.

**What do you dislike about Wix?**

The initial pricing guide is a little misleading, especially if you are a total newbie. The monthly subscription is pretty reasonable. Only after you've paid for the subscription, they inform you that you need to pay an annual domain registration fee which is like 3x the subscription price (it is for 12 months tough).

**What problems is Wix solving and how is that benefiting you?**

The traditional route of using a web designer, finding a provider to host your site and launching it is something I didn't want to do. Using Wix saved me bucket load of time and money.

  ### 39. Great Customer Service Experience

**Rating:** 5.0/5.0 stars

**Reviewed by:** Karl C. | CEO, Small-Business (50 or fewer emp.)

**Reviewed Date:** January 30, 2026

**What do you like best about Wix?**

Great customer service!  Emanual  was able to identify my problem right away

**What do you dislike about Wix?**

Your offshore customer care staff is very weak.

**What problems is Wix solving and how is that benefiting you?**

Basic website editing

  ### 40. Do not use Native app / Branded App

**Rating:** 0.0/5.0 stars

**Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 14, 2025

**What do you like best about Wix?**

I’ve really enjoyed working with Wix for websites and bookings.

**What do you dislike about Wix?**

I’ve really enjoyed working with Wix for websites and bookings, so when it was time to build my own app, I naturally chose Wix again. Unfortunately, this turned out to be a big mistake.

I built my branded/native app using the Wix system, but it has now been rejected by Google three times with the same issue: “Crashes for users – the app opens but keeps crashing.” It has also been rejected by Apple.

I expected that using Wix’s app builder would result in a functional product – especially given their strong presence in the website space – but this has not been the case.

Customer support has been extremely disappointing. Responses are delayed, vague, and often feel AI-generated. I’m not even sure if I’ve spoken to a human at all. Despite repeated contact, no one has taken responsibility or provided a clear timeline for a solution.

I would not recommend using Wix for app development based on this experience.

**What problems is Wix solving and how is that benefiting you?**

Good at website and website support.

  ### 41. Best website builder

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ambre R. | Chief Operating Officer, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 06, 2025

**What do you like best about Wix?**

easy to use, customer support, Ease of Integration

**What do you dislike about Wix?**

Nothing at all. I enjoyed using the website builder

**What problems is Wix solving and how is that benefiting you?**

Wix solves the problem of creating professional-looking websites effortlessly. Their intuitive platform and vast template library make it easy for anyone to design a stunning site without needing coding skills. This has benefited me by saving time and money, allowing me to focus more on content creation and business growth rather than technical details. Overall, Wix has been a game-changer in simplifying web development and enhancing my online presence.

  ### 42. Building my website with Wix was smooth and beginner-friendly, with lots of customization options.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Arijit  N. | Senior Moderation Executive, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 06, 2025

**What do you like best about Wix?**

Easy drag-and-drop site builder tool available.

**What do you dislike about Wix?**

1. Limited flexibility in free plan
2. Can't switch templates after publishing
3. Slower loading times on some sites
4. More expensive than expected with add-ons
5. SEO options are basic for advanced users

**What problems is Wix solving and how is that benefiting you?**

Wix solves the problem of complex web design by offering an easy drag-and-drop builder, allowing me to create a professional-looking website without coding skills.

  ### 43. Frustrating for Photography, Limited Features

**Rating:** 0.5/5.0 stars

**Reviewed by:** Paula J.

**Reviewed Date:** December 05, 2025

**What do you like best about Wix?**

The initial setup of Wix was pretty easy.

**What do you dislike about Wix?**

I find using Wix hard lately, especially with photo albums.

**What problems is Wix solving and how is that benefiting you?**

Constant technical issues, especially with photo albums. Support takes ages, and problems often remain unresolved. Not a reliable platform for photographers.

  ### 44. Review for wix studios

**Rating:** 4.5/5.0 stars

**Reviewed by:** MOHAMMAD A. | student, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 29, 2025

**What do you like best about Wix?**

Wix is best for designers. You can design beautiful websites using Wix. If we use it properly, we can build the most basic to the most advanced websites. It also has various integrations, multiplepluginss and various apps

**What do you dislike about Wix?**

It will be a bit difficult to use i you have zero idea about designing

**What problems is Wix solving and how is that benefiting you?**

Wix is saving me hours and keeping me away from this complex code

  ### 45. Easy Website Building, But Limited Customization Options

**Rating:** 3.0/5.0 stars

**Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.)

**Reviewed Date:** December 15, 2025

**What do you like best about Wix?**

Wix is a drag and drop website developer tool. It requires low code and No code, which makes it a great choice for people with zero coding skills who want to create a website.

**What do you dislike about Wix?**

I didn’t like the plug-ins and the customisation when I used Wix was also not that great.

**What problems is Wix solving and how is that benefiting you?**

Wix solving problem for the people who wants to create a good website professional looking without coding and regular updation.

  ### 46. Effortless Setup, Perfect for Beginners

**Rating:** 5.0/5.0 stars

**Reviewed by:** Paul P. | Owner, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 09, 2025

**What do you like best about Wix?**

Very easy to set up, no prior experience needed.

**What do you dislike about Wix?**

have not come across anything I majorly dislike yet

**What problems is Wix solving and how is that benefiting you?**

Allows me to reach the public with my company and provide information to potential customers

  ### 47. Wix is freaking awesome!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Gretchan P. | Marketing Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 11, 2024

**What do you like best about Wix?**

Wix is very user friendly, their spport team gets back with you very quickly as well. Being a daily user it has become very easy to work with.

**What do you dislike about Wix?**

Sometimes when updates are done it changes where things are or they aren't working as well. If it is a big update Wix will freeze or be very slow as well.

**What problems is Wix solving and how is that benefiting you?**

Being able to save website templates to use for multiple sites helps speed everything up.

  ### 48. All-in-One Solution That's Incredibly Easy to Use

**Rating:** 5.0/5.0 stars

**Reviewed by:** Manish K. | Director, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 22, 2025

**What do you like best about Wix?**

Easy to use 
All feature are there
Option in templates

**What do you dislike about Wix?**

For shop not have option
Any custom solution not work

**What problems is Wix solving and how is that benefiting you?**

Quick site development

  ### 49. Wix has been great to work with and create a site for my customers to see my work.

**Rating:** 5.0/5.0 stars

**Reviewed by:** John L. | Owner, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 03, 2025

**What do you like best about Wix?**

Easy to use and lots of pre-built templates to utilize and make editing easier.

**What do you dislike about Wix?**

Sometimes it feels washed down or not allowing me to create something that you see on a fancier brand, but I'm still learning.

**What problems is Wix solving and how is that benefiting you?**

Wix responds quickly to any questions that come up. They have been helpful and that is always good to have on my side when working on projects with a tight deadline.

  ### 50. Wix review

**Rating:** 4.0/5.0 stars

**Reviewed by:** Arkajit D. | Chief Technology Officer, Information Technology and Services, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 23, 2025

**What do you like best about Wix?**

Wix is really helpful as it hosts multiple features

**What do you dislike about Wix?**

Nothing at this point of time as its having most of required items

**What problems is Wix solving and how is that benefiting you?**

Website deployment and web hosting


## Wix Discussions
  - [What is Wix used for?](https://www.g2.com/discussions/what-is-wix-used-for) - 1 comment, 2 upvotes
  - [Does Wix have limitations?](https://www.g2.com/discussions/does-wix-have-limitations) - 2 comments, 2 upvotes
  - [Can l link wix to linkedin](https://www.g2.com/discussions/31544-can-l-link-wix-to-linkedin) - 3 comments, 2 upvotes
  - [What are some other use cases for Wix?](https://www.g2.com/discussions/what-are-some-other-use-cases-for-wix) - 1 comment, 1 upvote
  - [How different is your use case with Wix?](https://www.g2.com/discussions/how-different-is-your-use-case-with-wix) - 1 comment, 1 upvote

- [View Wix pricing details and edition comparison](https://www.g2.com/products/wix/reviews?page=3&qs=pros-and-cons&section=pricing&secure%5Bexpires_at%5D=2026-07-10+13%3A49%3A08+-0500&secure%5Bsession_id%5D=0cae68e7-5242-42de-8ae3-40ce1aa19f62&secure%5Btoken%5D=494c8af56af4ce4022ec5ceff633b1fe5b7c9e6c688ca734f1f8a042044c37b6&format=llm_user)
## Wix Integrations
  - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews)
  - [Airtable](https://www.g2.com/products/airtable/reviews)
  - [AWS Lambda](https://www.g2.com/products/aws-lambda/reviews)
  - [Base44](https://www.g2.com/products/base44/reviews)
  - [Calendly](https://www.g2.com/products/calendly/reviews)
  - [Certifier](https://www.g2.com/products/certifier/reviews)
  - [ChatGPT](https://www.g2.com/products/chatgpt/reviews)
  - [ClassPass](https://www.g2.com/products/mindbody-classpass/reviews)
  - [Dribbble](https://www.g2.com/products/balkan-brothers-ltd-dribbble/reviews)
  - [Google Ads](https://www.g2.com/products/google-ads/reviews)
  - [Google Analytics](https://www.g2.com/products/google-analytics/reviews)
  - [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews)
  - [Google Workspace](https://www.g2.com/products/google-workspace/reviews)
  - [Hopp by Wix](https://www.g2.com/products/hopp-by-wix/reviews)
  - [Instagram for Business](https://www.g2.com/products/instagram-for-business/reviews)
  - [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews)
  - [Meta](https://www.g2.com/products/meta-ai-meta/reviews)
  - [MySQL](https://www.g2.com/products/mysql/reviews)
  - [PayPal Invoicing](https://www.g2.com/products/paypal-invoicing/reviews)
  - [PayPal Payments](https://www.g2.com/products/paypal/reviews)
  - [Python](https://www.g2.com/products/python/reviews)
  - [Razorpay](https://www.g2.com/products/razorpay/reviews)
  - [Semrush](https://www.g2.com/products/semrush/reviews)
  - [Square Payments](https://www.g2.com/products/square-payments/reviews)
  - [Stripe Payments](https://www.g2.com/products/stripe-stripe-payments/reviews)
  - [Tiktok](https://www.g2.com/products/tiktok/reviews)
  - [Zapier](https://www.g2.com/products/zapier/reviews)
  - [Zeffy](https://www.g2.com/products/zeffy/reviews)

## Wix Features
**Page Customization**
- Drag and Drop
- Templates
- Advanced Customization
- Content Library

**Notifications**
- Confirmations & Reminders
- Appointment Follow-Up
- Scheduling Notifications

**Headless Commerce**
- Decoupling
- REST APIs
- Data Orchestration
- Customization
- Extensibility

**Platform Basics**
- Templates Library
- Visualization Tools
- HTML and CSS Editors
- Content Elements Libraries

**Performance - Cloud Web Hosting**
- Caching
- Intuitive Control Panel
- Opering System
- Server Redundancy

**Security - Domain Registrar**
- Advanced DNS management
- WHOIS privacy protection
- Two-factor authentication (2FA)

**Customizations**
- Templates
- Drag and Drop
- HTML Input
- Domain Name

**Page Optimization**
- Mobile Responsive
- Web Analytics
- SEO

**Settings**
- Time Zone Detection
- Availability Settings
- Blocked Time Settings

**Platform Additional Functionalities**
- WYSIWYG Editor Integration
- Marketing Tools Integrations
- Vector Graphics Tools Importing and Integration

**Generative AI**
- AI Text Generation
- AI Text Summarization

**Support - Cloud Web Hosting**
- Free SSL
- Auto-scaling
- Flexible Pricing - Cloud Web Hosting
- Support

**Convenience and automation - Domain Registrar**
- Bulk domain management
- Domain parking
- Auto-renewal

**Growth**
- SEO
- Site Analytics
- Marketing Tools
- E-Commerce
- Hosting

**Integrations**
- E-Commerce Integration
- Email Marketing Integration
- Domain Integration

**Personalization**
- Branding
- Links

**Security - Cloud Web Hosting**
- Compliance and Certifications
- Backup
- Data Security

**Support and service - Domain Registrar**
- Knowledge base and tutorials
- Domain transfer assistance
- 24/7 customer support

**Agentic AI - Web Design**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Natural Language Interaction
- Proactive Assistance

**Agentic AI - E-Commerce Platforms**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**Content**
- Email Integrations
- Content Management
- Permissions
- WordPress Tool

**Support**
- Customer Support

**Integrations**
- Multi- Calendar Integration
- Website Integration
- Payment Acceptance
- Video Conferencing
- Communication

**Generative AI**
- AI Text Generation

**Advanced management and features - Domain Registrar**
- Email forwarding and hosting
- Website builder integration
- Domain auction and backordering

**Generative AI**
- AI Text Generation
- AI Text Summarization
- AI Text-to-Image
- AI Text-to-Speech
- AI Image-to-Text

**Agentic AI - Landing Page Builders**
- Cross-system Integration

**Agentic AI - Online Appointment Scheduling**
- Autonomous Task Execution
- Multi-step Planning
- Natural Language Interaction

**Merchandising/Marketing**
- Storefront Design Tools
- Product Visualization
- Recommendations / Personalization
- Promotions and Discounts
- Shopping Cart Abandonment
- Product Reviews
- SEO

**Product Catalog**
- Content Management
- Product Configuration
- Product Search and Filtering
- Intangible Products

**Order Process**
- Checkout Process
- Shipping Options
- Tax Display and Processing
- Payment Processing
- Order Management
- Returns / Refunds
- Inventory Management
- Multi-Channel Fulfillment

**Multi-Channel Support**
- Omnichannel
- Mobile
- Social Commerce
- Customer Service
- Store Locator
- 3rd-Party Store Integration
- B2B

**Platform**
- APIs
- Customization
- Integrations to Add-on Tools
- User Management
- Reporting / Analytics
- Security
- Multi-Site Management
- Admin Access Rights
- Test-to-Product Migration
- Internationalization
- Cross Browser Support
- Performance and Reliability

## Top Wix Alternatives
  - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews) - 4.4/5.0 (2,677 reviews)
  - [Webflow](https://www.g2.com/products/webflow/reviews) - 4.4/5.0 (980 reviews)
  - [Duda](https://www.g2.com/products/duda/reviews) - 4.7/5.0 (797 reviews)

