Ease of Use

Easy to Integrate

Provide relevant insights Review collected by and hosted on G2.com.

The feature set is solid, but it could be more exhaustive and go one level deeper. Review collected by and hosted on G2.com.

What I like about VWO Insights is that you can use AI to summarize recordings. The use of funnels and heatmaps is also very convenient. Review collected by and hosted on G2.com.

What I dislike is that you can't choose to view the recordings of the responses you receive from your survey. And the options for survey templates are very limited. Review collected by and hosted on G2.com.

The interface is extremely easy to use. Integration with GA4 is seamless. The more advanced features (e.g. mutually exclusive groups, custom conversions) are game changers for us. Customer support is good. Review collected by and hosted on G2.com.

Some of the pricing tiering feels a bit much. e.g. you shouldn't need to purchase the Enterprise version of Insights to remove VWO branding on a survey.

ould like more flexibility and a la carte options. Review collected by and hosted on G2.com.

- easy to navigate and read the data

- detailed segmentation

-pop up surveys have detailed options

- great customer support when needed

- useful to write observations on recordings/heatmaps directly Review collected by and hosted on G2.com.

My only difficulty is with funnels. They are very strictly step by step, and any changes to any step and all the data is flashed and starts over. Although that is good for data quality, I wish there was also a more exploratory customer journey approach.

Other points:

- no error code, website speed data

- cannot randomize the order of filtered recording for less biased analysis (its shown chronolically) Review collected by and hosted on G2.com.

I like the ease of use of the product, despite the fact it has a lot of features. It makes sense to invest enough time to get familiar with all the functionality to get the best results.

The team of VWO is very supportive, even pushing us when we lag behind with our test program.

We are using the software for several years now. We usually run several tests simultaneously in a couple of countries and each year we promise ourselves we will do more tests the next one.

I strongly recommend it as a central hub for your Conversion Rate improvement efforts. Review collected by and hosted on G2.com.

I can't think of anything negative about the software. Review collected by and hosted on G2.com.

The platform is interactive and easy to navigate through, Even without training it's quite easy to understand how to use it. One of the key advantages is how Insights is connected to the rest of VWO's products. From observations, through heatmaps to hypothesis and testing. It's a very good way how to keep the data connected.

It was very easy to implement, we could start right away. If there was an issue or a question regarding the setup of functionality, the support team was very qualified and fixed everything quite quickly.

Feature-wise the best addition is the Form analysis, very useful if you are wondering where to start with optimisation. Adding observations into session recordings and sending them over to the dev team without them needing the app access saved us a lot of time. Review collected by and hosted on G2.com.

The interface could use a revamp (heard they launching lots of new stuff this year). Review collected by and hosted on G2.com.

- Very user friendly platform

- Wide offer of different functionalities which are easy to set-up

- Great and fast responding customer support

- Helpful insights with surveys, heatmaps & session recordings Review collected by and hosted on G2.com.

Missing some functionalities such as:

- Feedback functionality so the customer can give feedback on elements or pages

- Bug reporting: watch recordings combined with errors.

- Not enough flexibility to launch surveys in different formats (such as a pop-up or full screen etc). Review collected by and hosted on G2.com.

Heat Maps & Session recordings helps us know better about customer's pain point and ways to mitigate it. The features are easy to use even for a non-technical person. Review collected by and hosted on G2.com.

No downsides as such. So far finding it very useful. Review collected by and hosted on G2.com.

The ability to effortlessly extract insights from heatmaps, session recordings, form analytics, surveys, UX reviews, and funnels. Review collected by and hosted on G2.com.

Occasional bugs (when elements load after VWO Smart Code execution) on specific pages affect accuracy and the inability to label and easily find saved session recordings is frustrating. Review collected by and hosted on G2.com.

As an agency, we use insights heavily for discovery phases. We use heatmaps, session recordings and form analytics the most. Super easy to integrate with our websites. We use this daily and the support is really reliable and fast. Review collected by and hosted on G2.com.

Nothing. The reporting is fantastic and is super easy to set up and filter information. Only thing I would add is the UI, perhaps it could be more modern. Review collected by and hosted on G2.com.