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VisitIQ™ Reviews & Product Details

VisitIQ™ is an identity intelligence and activation solution that collects, stores and manages audience data to personalize marketing campaigns, drive sales conversions and increase the ROI of digital marketing initiatives. The company’s core platform includes solutions for audience identification, enrichment, expansion, and attribution—and is used by marketing agencies, major brands and enterprises across the globe to curb rising data costs, overcome restrictive data monopolies, and meet demand for personalization of marketing content and messaging across marketing channels.

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Driven IQ

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VisitIQ™ Community

Overview by

Cody Ward

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VisitIQ™ Reviews (2)

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Cody W.

Account Executive

Mid-Market (51-1000 emp.)

5/29/2025

"Transformative Data-Driven Identity Intelligence that Boosts ROI 150%+"

5/5

What do you like best about VisitIQ™?

VisitIQ has completely changed how we approach digital advertising. By identifying anonymous site visitors, enriching them with firmographic and intent data, and enabling hyper-local audience targeting, we unlocked a 150%+ lift in conversions, boosted CTR by over 80%, and reduced wasted ad spend by 20% within the first 60 days.

There customer success team is rockstar as well. Love how they are consistently asking for feedback and adding new features to the platform based on our needs.

If you’re serious about moving beyond surface level metrics and driving predictable, data-driven growth, VisitIQ is the solution. Highly recommended for agencies and brands looking to squeeze every last drop of efficiency and ROI from their digital ad spend. Review collected by and hosted on G2.com.

What do you dislike about VisitIQ™?

Learning Curve- There’s a bit of setup involved to tailor the intent thresholds and firmographic filters. Plan for a 1–2 week onboarding to maximize ROI. Review collected by and hosted on G2.com.

What problems is VisitIQ™ solving and how is that benefiting you?

Invisible Website Traffic - Before VisitIQ, we had no way to identify or act on anonymous visitors—now we immediately uncover high-value prospects who never filled out a form.

Wasted Ad Spend- By layering intent signals and look-alike audiences onto our campaigns, we’ve cut unproductive spend by ~20% and reallocated budget to high-intent segments.

Low Conversion Rates- Personalized follow-up with enriched audiences drove a 150–200% uplift in conversion rates, turning browsing sessions into qualified leads.

Fragmented Data & Reporting- Instead of piecing together statistics from multiple dashboards, we now get real-time, centralized insights—saving 10+ hours/week on campaign analysis.

Difficulty Scaling Hyper-Local Campaigns- With geo-targeting and firmographic enrichment, we rapidly build and activate hyper-local ICPs at scale, boosting our CTR by over 75%.

Slow Sales Follow-Up- Enriching anonymous traffic with firmographic and intent data feeds directly into our CRM, accelerating sales outreach and growing pipeline-qualified opportunities by 40%.

Lack of Actionable Insights- PulseIQ’s 12 billion+ daily intent signals surface exactly who’s in-market and what they care about—so we stop guessing and start targeting with precision. Review collected by and hosted on G2.com.

AT

Albert T.

Chief Executive Officer

Small-Business (50 or fewer emp.)

3/13/2023

"Creating the Customer Data Platform for Audience Engagement"

5/5

What do you like best about VisitIQ™?

DrivenIQ is developing the best technology for identifying and managing first party and zero party data audiences as scale for large brands enterprise & retailers Review collected by and hosted on G2.com.

What do you dislike about VisitIQ™?

There's nothing at the moment to dislike about what the team is developing at DrivenIQ. The biggest area for growth will be to continue to AI/ ML Audience Models Review collected by and hosted on G2.com.