true[X] is the standard for engagement advertising. It delivers the most effective format for advertisers to truly reach and engage consumers in digital media.

Work for true[x]?

Learning about true[x]?

We can help you find the solution that fits you best.

Find the Right Product

true[x] Reviews

Chat with a G2 Advisor
Write a Review
Filter Reviews
Filter Reviews
User Role
Showing 1 true[x] review
LinkedIn Connections
true[x] review by Administrator
Validated Reviewer
Review Source

"Easy to Use Value Exchange Inventory"

What do you like best?

TrueX has a solid and easy to use interface. Campaign trafficking is truly simple and delivery is usually easily achieved due to the large number of high inventory sources which their business development team has acquired. Client service liaisons are extremely responsive and nimble at accommodating special business needs. Reporting is simple but effective. My direct reports would often say "why isn't OUR reporting simple like TrueX." We used TrueX 100% for video distribution and it was extremely easy to get set up and to make our offers look slick and integrated on all publishers/inventory types.

What do you dislike?

There is a stigma (at least in the video advertising industry) which lumps TrueX inventory into the undesirable category of "social gaming." My team was often unable to use TrueX on campaigns because advertisers and sales reps would specifically deny the use of any Value Exchange inventory assuming that it would end up displaying their ads in front of casual gamers who just wanted to get a few game coins in exchange for barely watching the content of the video. I think this stigma is unfair and unwarranted, but it made using TrueX the flash point for difficult conversations within our organization.

Recommendations to others considering the product

To others using TrueX, I would recommend that they consider strongly the way that they will position the inventory to their stake-holders. This inventory has incredible value, but it has been black-listed by many advertisers because of knee-jerk reactions to social gaming value-exchange. This is NOT inventory which can simply be plugged into existing inventory. It has to stand alone with it's own value prop, pricing, etc.

What business problems are you solving with the product? What benefits have you realized?

It is notoriously hard to get users to CHOOSE to watch advertising content. Many advertisers wish to gain the benefit of organic choice at similar lower prices to those they would pay for in-stream video or display advertising. TrueX allowed us to bridge the gap between that demand for low prices and the desire for choice based inventory.

Sign in to G2 to see what your connections have to say about true[x]

What Other Digital Advertising solution do you use?

Thanks for letting us know!

There are not enough reviews of true[x] for G2 to provide buying insight. Below are some alternatives with more reviews:

Affise Logo
Affise is a performance marketing software for creating and managing mobile/desktop advertising network. It provides advertisers, agencies, and networks with a customizable product to manage their direct publisher relations.
Knowee Logo
Business cards are great. Not only do they carry important data, they also project a look and feel through their design, paper type, color, thickness, texture, etc. However, they don't quite fit in our digital world. They can't be shared via LinkedIn, text message or Skype, and you have to store them, type the data to include it in your contacts and then search & find it when you need it.
Adobe Primetime Logo
Adobe Primetime
Adobe Primetime is a multiscreen TV platform that helps broadcasters, cable networks, and service providers create and monetize engaging, personalized viewing experiences.
DV Pinnacle Logo
DV Pinnacle
DV is a leader in digital performance solutions, improving the impression quality and audience impact of digital advertising. Built on best practices, DV solutions create value for media buyers and sellers by bringing transparency and accountability to the market, ensuring ad viewability, brand safety, fraud protection, accurate impression delivery and audience quality across campaigns to drive performance.
Optmyzr Logo
PPC management tools to help AdWords and Bing Ads advertisers become more efficient. Tools include a historical Quality Score Tracker, One-Click Optimizations, Custom AdWords Reports, Unique Data Insights, and pre-built AdWords Scripts.
LiveIntent Logo
LiveIntent will turn your email newsletters into a powerful revenue stream, only without all the usual hassle.
Adswizz Logo
AdsWizz is the leading technology provider of advertising solutions for the digital audio industry. The company seamlessly connects the digital audio advertising ecosystem with its suite of platforms and software solutions.
AdGooroo Logo
AdGooroo provides paid search marketing intelligence in 50 countries worldwide to help advertisers benchmark and improve their performance relative to their top competitors on the search engines. Available data includes ad spend, keywords, ad copy and performance stats such as clicks, clickthrough rate and cost per click, for text ads and product listing ads on both desktop and mobile search.
Amazon Sponsored Ads Logo
Amazon Sponsored Ads
Sponsored ads—such as Sponsored Products and Sponsored Brands (formerly known as Headline Search Ads)—allow you to reach Amazon customers as they research and discover products. Ads appear on search results pages and relevant product pages, directing customers to your product detail page or Store.
Pareto Quantic Logo
Pareto Quantic
Pareto Quantic is a platform that automate PPC campaigns such as Adwords, Bing Ads and Facebook Ads.
Show more
Kate from G2

Learning about true[x]?

I can help.
* We monitor all true[x] reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. Validated reviews require the user to submit a screenshot of the product containing their user ID, in order to verify a user is an actual user of the product.