# Which location-based marketing platforms are best for retail properties measuring event-driven foot traffic and visitor lift?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">For anyone here who has run a weekend event at a centre and then had to prove it worked: which location-based marketing platforms are best for retail properties measuring event-driven foot traffic and visitor lift, across the whole property rather than one tenant's app?</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Saturday's event ends. Monday's question is whether the concourse was busier than a normal Saturday, and by how much. A property can't lean on a retailer's app for that, because most visitors don't have it. It needs a sensor it controls covering the full footprint, plus a baseline from before the event. Reading the<a class="a a--md" elv="true" href="https://www.g2.com/categories/location-based-marketing"> </a><a class="a a--md" elv="true" href="https://www.g2.com/categories/location-based-marketing">Location-Based Marketing Software</a> category on G2 that way, the property-side options are:</p><ul>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/cisco-spaces/reviews"><strong>Cisco Spaces</strong></a> (Rated 4.5/5): The network you already run becomes the counter. Catalyst and Meraki access points feed real-time location analytics, and Campaign Automation is rated 9.0/10 by reviewers. Trade-off: Cisco hardware only, and Integration scores 7.5/10 against a category average of 8.0.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/purple/reviews"><strong>Purple</strong></a> (Rated 4.2/5): Guest Wi-Fi across 80,000+ venues, with footfall analytics on dwell and return, and multi-tenant Wi-Fi so tenants and the centre share one network. Trade-off: counts only those who log in, so lift is measured on a sample.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/flame-analytics/reviews"><strong>Flame Analytics</strong></a> (Rated 4.6/5): Venue analytics from Wi-Fi and beacons, with the top scores in the category for Beacons (0.93) and Analytics (0.96). Trade-off: sensors per venue, so cost scales with floor area.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/propulso/reviews"><strong>Propulso</strong></a> (Rated 4.2/5): No install at all. Third-party GPS mobility data turned into visit metrics for the property and its competitors, so the baseline comes free. Trade-off: panel-based, so small events fall below the noise.</li>
</ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">When two of these look evenly matched on paper for a property, what actually decides it: coverage of the footprint, or the baseline you can compare against?</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"></p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"></p>

##### Post Metadata
- Posted at: 19 days ago
- Author title: Tech Consultant
- Net upvotes: 1


## Comments
### Comment 1

&lt;p&gt;A strong baseline feels essential here because raw event-day traffic doesn’t tell you how much lift the event actually created. I’d also account for seasonality, weather, and normal weekend patterns before attributing the difference. What baseline has proven most credible when you’ve had to defend visitor-lift numbers internally?&lt;/p&gt;

##### Comment Metadata
- Posted at: 12 days ago
- Author title: Writer





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