Tracknow Features
Link Options (3)
Custom Links
As reported in 196 Tracknow reviews.
Allows affiliates to create custom links for products.
Referral Link Generator
Based on 197 Tracknow reviews.
Provides an affiliate link generator.
Smart Link
As reported in 191 Tracknow reviews.
Supports the creation of smartlinks that redirect users to relevant offers based on predefined conditions such as device type, geolocation, etc.
Tracking Options (3)
Email Updates
185 reviewers of Tracknow have provided feedback on this feature.
Provides both merchants and affiliates with email updates on campaign performance.
Affiliate Tracking
202 reviewers of Tracknow have provided feedback on this feature.
Provides merchants with data and analysis on the performance of campaigns and specific affiliations.
Cookieless Tracking
163 reviewers of Tracknow have provided feedback on this feature.
Allows for tracking without the use of cookies.
Affiliate Management (3)
Affiliate Network
167 reviewers of Tracknow have provided feedback on this feature.
Provides advertisers with access to a network of affiliates.
Commissions and Payouts
As reported in 166 Tracknow reviews.
Supports multiple compensation models, such as pay-per-click, pay-per-sale, pay-per-lead, etc.
Customization
Based on 151 Tracknow reviews.
Includes features for customizing campaign assets.
Account Mapping (3)
Common overlaps
Based on 65 Tracknow reviews.
Finds common overlap between you and your partner's prospects
Mapping Segmentation
As reported in 57 Tracknow reviews.
Defines partnership overlaps into prospects, open opportunties or current customers
Account Mapping Playbook
As reported in 51 Tracknow reviews.
Provides suggestions for what to do when data between partners intersect
Partner Discovery (3)
Competitive Discovery
As reported in 51 Tracknow reviews.
Allows users to search by brand to see who is driving traffic for your competitors.
Social media discovery
As reported in 41 Tracknow reviews.
Allows users to
Content-Based Discovery
This feature was mentioned in 41 Tracknow reviews.
Allows users to identify partners by content based on search rankings to ensure optimal collaboration.
Partner Collaboration (3)
Brand Messaging
This feature was mentioned in 40 Tracknow reviews.
Allows users to provide partners with approved creative, current offers, and curated product catalogs they’ll need to promote your brand.
Offer Management
Based on 42 Tracknow reviews.
Allows users to give key partners offers and sales deals to encourage them to keep your offers front and center.
Catalog Management
As reported in 45 Tracknow reviews.
Allows users to provide partners with product catalogs to help gudie them towards the right products to promote
Analytics (3)
Conversion Tracking
32 reviewers of Tracknow have provided feedback on this feature.
Allows users to track partner conversions
Customer value tracking
29 reviewers of Tracknow have provided feedback on this feature.
Allows users to track the partners that bring in your most loyal customers.
ROI Measurement
This feature was mentioned in 29 Tracknow reviews.
Allows users to measure partner-influenced revenue to show ROI
Integrations (3)
Data warehouse Integration
As reported in 27 Tracknow reviews.
Allows users to integrate data from data warehouse software into the partner ecosystem platform
CRM Integration
As reported in 22 Tracknow reviews.
Allows users to integrate data from a CRM into the partner ecosystem platform
Account-Based Marketing Software Integration
Based on 24 Tracknow reviews.
Allows users to integrate Account-Based Marketing Software into the partner ecosystem platform
Influencer Marketing (14)
Influencer Recruitment
As reported in 44 Tracknow reviews.
Locate and recruit social influencers through a proprietary influencer marketplace or across social networks. Build digital profiles of relevant influencers with information about them and their audience.
Influencer Scoring
This feature was mentioned in 38 Tracknow reviews.
Utilize a proprietary algorithm to score influencers and asssess their authority within your target market.
Audience Analysis
42 reviewers of Tracknow have provided feedback on this feature.
Analyze the demographic and psychographic characteristics of influencers and their audience to understand their brand affinities and interests.
Influencer Segmentation
Based on 35 Tracknow reviews.
Segment influencers into groups based on their work on specific brand initiatives and campaigns. Activate individual segments and assign levels of ownership.
Influencer Collaboration
34 reviewers of Tracknow have provided feedback on this feature.
Engage and collaborate with influencers around influencer marketing marketing campaigns. Maintain records of past partnerships and communications.
User-Generated Content (UGC) Management
34 reviewers of Tracknow have provided feedback on this feature.
Schedule, publish, and optimize user-generated content (UGC). Create Terms and Conditions to share with social influencers. Configure content usage and ownership rights within a centralized system.
Content Approval
34 reviewers of Tracknow have provided feedback on this feature.
Create automated influencer marketing program workflows to structure the creation, review, and approval of contributed work.
Campaign Analytics
This feature was mentioned in 37 Tracknow reviews.
Evaluate the performance of influencers and associated marketing campaigns. Rank influencers according to impact on key performance indicators (KPIs) such as revenue, brand mentions, and contributed work.
Reporting and Dashboards
This feature was mentioned in 42 Tracknow reviews.
Campaign performance can be monitored and visualized in dashboard that displays key success metrics in real time. Reports can be generated and distributed to relevant stakeholders.
Data Importing and Exporting Tools
As reported in 28 Tracknow reviews.
Import and export lists of influencers and brand advocates with detailed profiles and contact information.
Influencer Whitelisting
Based on 25 Tracknow reviews.
Allows brands direct access to advertise through influencers' social media accounts, with the influencer's permission.
Influencer Compensation
Based on 32 Tracknow reviews.
Provides features for compensating influencers for their work.
Social Commerce
35 reviewers of Tracknow have provided feedback on this feature.
Supports social commerce capabilites such as shoppable content.
E-Commerce Integration
Based on 32 Tracknow reviews.
Integrates with e-commerce platforms, which can allow access to product catalogs, product samples, and sales tracking.
Agentic AI - Influencer Marketing Platforms (6)
Autonomous Task Execution
This feature was mentioned in 11 Tracknow reviews.
Capability to perform complex tasks without constant human input
Multi-step Planning
Based on 10 Tracknow reviews.
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Based on 10 Tracknow reviews.
Improves performance based on feedback and experience
Proactive Assistance
10 reviewers of Tracknow have provided feedback on this feature.
Anticipates needs and offers suggestions without prompting
Decision Making
11 reviewers of Tracknow have provided feedback on this feature.
Makes informed choices based on available data and objectives
Agentic AI - Affiliate Marketing (6)
Autonomous Task Execution
47 reviewers of Tracknow have provided feedback on this feature.
Capability to perform complex tasks without constant human input
Multi-step Planning
45 reviewers of Tracknow have provided feedback on this feature.
Ability to break down and plan multi-step processes
Cross-system Integration
45 reviewers of Tracknow have provided feedback on this feature.
Works across multiple software systems or databases
Adaptive Learning
Based on 45 Tracknow reviews.
Improves performance based on feedback and experience
Proactive Assistance
45 reviewers of Tracknow have provided feedback on this feature.
Anticipates needs and offers suggestions without prompting
Decision Making
As reported in 45 Tracknow reviews.
Makes informed choices based on available data and objectives

