Tracknow Features
Link Options (3)
Custom Links
This feature was mentioned in 198 Tracknow reviews.
Allows affiliates to create custom links for products.
Referral Link Generator
197 reviewers of Tracknow have provided feedback on this feature.
Provides an affiliate link generator.
Smart Link
As reported in 192 Tracknow reviews.
Supports the creation of smartlinks that redirect users to relevant offers based on predefined conditions such as device type, geolocation, etc.
Tracking Options (3)
Email Updates
This feature was mentioned in 186 Tracknow reviews.
Provides both merchants and affiliates with email updates on campaign performance.
Affiliate Tracking
186 reviewers of Tracknow have provided feedback on this feature.
Provides merchants with data and analysis on the performance of campaigns and specific affiliations.
Cookieless Tracking
165 reviewers of Tracknow have provided feedback on this feature.
Allows for tracking without the use of cookies.
Affiliate Management (3)
Affiliate Network
Based on 169 Tracknow reviews.
Provides advertisers with access to a network of affiliates.
Commissions and Payouts
163 reviewers of Tracknow have provided feedback on this feature.
Supports multiple compensation models, such as pay-per-click, pay-per-sale, pay-per-lead, etc.
Customization
This feature was mentioned in 149 Tracknow reviews.
Includes features for customizing campaign assets.
Account Mapping (3)
Common overlaps
As reported in 65 Tracknow reviews.
Finds common overlap between you and your partner's prospects
Mapping Segmentation
Based on 56 Tracknow reviews.
Defines partnership overlaps into prospects, open opportunties or current customers
Account Mapping Playbook
51 reviewers of Tracknow have provided feedback on this feature.
Provides suggestions for what to do when data between partners intersect
Partner Discovery (3)
Competitive Discovery
Based on 52 Tracknow reviews.
Allows users to search by brand to see who is driving traffic for your competitors.
Social media discovery
Based on 41 Tracknow reviews.
Allows users to
Content-Based Discovery
41 reviewers of Tracknow have provided feedback on this feature.
Allows users to identify partners by content based on search rankings to ensure optimal collaboration.
Partner Collaboration (3)
Brand Messaging
Based on 40 Tracknow reviews.
Allows users to provide partners with approved creative, current offers, and curated product catalogs they’ll need to promote your brand.
Offer Management
As reported in 42 Tracknow reviews.
Allows users to give key partners offers and sales deals to encourage them to keep your offers front and center.
Catalog Management
Based on 46 Tracknow reviews.
Allows users to provide partners with product catalogs to help gudie them towards the right products to promote
Analytics (3)
Conversion Tracking
Based on 33 Tracknow reviews.
Allows users to track partner conversions
Customer value tracking
As reported in 29 Tracknow reviews.
Allows users to track the partners that bring in your most loyal customers.
ROI Measurement
Based on 30 Tracknow reviews.
Allows users to measure partner-influenced revenue to show ROI
Integrations (3)
Data warehouse Integration
This feature was mentioned in 28 Tracknow reviews.
Allows users to integrate data from data warehouse software into the partner ecosystem platform
CRM Integration
This feature was mentioned in 23 Tracknow reviews.
Allows users to integrate data from a CRM into the partner ecosystem platform
Account-Based Marketing Software Integration
Based on 24 Tracknow reviews.
Allows users to integrate Account-Based Marketing Software into the partner ecosystem platform
Influencer Marketing (14)
Influencer Recruitment
Based on 44 Tracknow reviews.
Locate and recruit social influencers through a proprietary influencer marketplace or across social networks. Build digital profiles of relevant influencers with information about them and their audience.
Influencer Scoring
This feature was mentioned in 38 Tracknow reviews.
Utilize a proprietary algorithm to score influencers and asssess their authority within your target market.
Audience Analysis
This feature was mentioned in 42 Tracknow reviews.
Analyze the demographic and psychographic characteristics of influencers and their audience to understand their brand affinities and interests.
Influencer Segmentation
This feature was mentioned in 35 Tracknow reviews.
Segment influencers into groups based on their work on specific brand initiatives and campaigns. Activate individual segments and assign levels of ownership.
Influencer Collaboration
This feature was mentioned in 34 Tracknow reviews.
Engage and collaborate with influencers around influencer marketing marketing campaigns. Maintain records of past partnerships and communications.
User-Generated Content (UGC) Management
This feature was mentioned in 34 Tracknow reviews.
Schedule, publish, and optimize user-generated content (UGC). Create Terms and Conditions to share with social influencers. Configure content usage and ownership rights within a centralized system.
Content Approval
34 reviewers of Tracknow have provided feedback on this feature.
Create automated influencer marketing program workflows to structure the creation, review, and approval of contributed work.
Campaign Analytics
As reported in 36 Tracknow reviews.
Evaluate the performance of influencers and associated marketing campaigns. Rank influencers according to impact on key performance indicators (KPIs) such as revenue, brand mentions, and contributed work.
Reporting and Dashboards
As reported in 34 Tracknow reviews.
Campaign performance can be monitored and visualized in dashboard that displays key success metrics in real time. Reports can be generated and distributed to relevant stakeholders.
Data Importing and Exporting Tools
As reported in 28 Tracknow reviews.
Import and export lists of influencers and brand advocates with detailed profiles and contact information.
Influencer Whitelisting
25 reviewers of Tracknow have provided feedback on this feature.
Allows brands direct access to advertise through influencers' social media accounts, with the influencer's permission.
Influencer Compensation
This feature was mentioned in 32 Tracknow reviews.
Provides features for compensating influencers for their work.
Social Commerce
35 reviewers of Tracknow have provided feedback on this feature.
Supports social commerce capabilites such as shoppable content.
E-Commerce Integration
32 reviewers of Tracknow have provided feedback on this feature.
Integrates with e-commerce platforms, which can allow access to product catalogs, product samples, and sales tracking.
Agentic AI - Influencer Marketing Platforms (6)
Autonomous Task Execution
Based on 11 Tracknow reviews.
Capability to perform complex tasks without constant human input
Multi-step Planning
Based on 10 Tracknow reviews.
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
As reported in 10 Tracknow reviews.
Improves performance based on feedback and experience
Proactive Assistance
Based on 10 Tracknow reviews.
Anticipates needs and offers suggestions without prompting
Decision Making
As reported in 11 Tracknow reviews.
Makes informed choices based on available data and objectives
Agentic AI - Affiliate Marketing (6)
Autonomous Task Execution
As reported in 48 Tracknow reviews.
Capability to perform complex tasks without constant human input
Multi-step Planning
As reported in 46 Tracknow reviews.
Ability to break down and plan multi-step processes
Cross-system Integration
46 reviewers of Tracknow have provided feedback on this feature.
Works across multiple software systems or databases
Adaptive Learning
As reported in 46 Tracknow reviews.
Improves performance based on feedback and experience
Proactive Assistance
This feature was mentioned in 46 Tracknow reviews.
Anticipates needs and offers suggestions without prompting
Decision Making
46 reviewers of Tracknow have provided feedback on this feature.
Makes informed choices based on available data and objectives

