Tracknow Features
Link Options (3)
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Custom Links
Allows affiliates to create custom links for products
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Referral Link Generator
Able to generate affiliate links
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Smart Link
Supports the creation of smartlinks that redirect users to relevant offers based on predefined conditions such as device type, geolocation, etc.
Tracking Options (3)
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Email Updates
Provides both companies and affiliates with email updates on campaign performance
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Affiliate Tracking
Provides reporting and analytics on tracked performance of campaigns and affiliate-driven activities
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Cookieless Tracking
Allows for tracking without the use of cookies
Affiliate Management (3)
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Affiliate Network
Provides companies with access to a network of affiliates for recruiting
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Commissions and Payouts
Supports multiple compensation models, such as pay-per-click, pay-per-sale, pay-per-lead, etc.
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Customization
Supports the customization and management of affiliate campaigns and promotional links
Account Mapping (3)
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Common overlaps
Finds common overlap between you and your partner's prospects
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Mapping Segmentation
Defines partnership overlaps into prospects, open opportunties or current customers
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Account Mapping Playbook
Provides suggestions for what to do when data between partners intersect
Partner Discovery (3)
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Competitive Discovery
Allows users to search by brand to see who is driving traffic for your competitors.
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Social media discovery
Allows users to
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Content-Based Discovery
Allows users to identify partners by content based on search rankings to ensure optimal collaboration.
Partner Collaboration (3)
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Brand Messaging
Allows users to provide partners with approved creative, current offers, and curated product catalogs they’ll need to promote your brand.
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Offer Management
Allows users to give key partners offers and sales deals to encourage them to keep your offers front and center.
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Catalog Management
Allows users to provide partners with product catalogs to help gudie them towards the right products to promote
Analytics (3)
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Conversion Tracking
Allows users to track partner conversions
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Customer value tracking
Allows users to track the partners that bring in your most loyal customers.
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ROI Measurement
Allows users to measure partner-influenced revenue to show ROI
Integrations (3)
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Data warehouse Integration
Allows users to integrate data from data warehouse software into the partner ecosystem platform
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CRM Integration
Allows users to integrate data from a CRM into the partner ecosystem platform
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Account-Based Marketing Software Integration
Allows users to integrate Account-Based Marketing Software into the partner ecosystem platform
Influencer Marketing (14)
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Influencer Recruitment
Locate and recruit social influencers through a proprietary influencer marketplace or across social networks. Build digital profiles of relevant influencers with information about them and their audience.
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Influencer Scoring
Utilize a proprietary algorithm to score influencers and asssess their authority within your target market.
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Audience Analysis
Analyze the demographic and psychographic characteristics of influencers and their audience to understand their brand affinities and interests.
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Influencer Segmentation
Segment influencers into groups based on their work on specific brand initiatives and campaigns. Activate individual segments and assign levels of ownership.
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Influencer Collaboration
Engage and collaborate with influencers around influencer marketing marketing campaigns. Maintain records of past partnerships and communications.
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User-Generated Content (UGC) Management
Schedule, publish, and optimize user-generated content (UGC). Create Terms and Conditions to share with social influencers. Configure content usage and ownership rights within a centralized system.
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Content Approval
Create automated influencer marketing program workflows to structure the creation, review, and approval of contributed work.
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Campaign Analytics
Evaluate the performance of influencers and associated marketing campaigns. Rank influencers according to impact on key performance indicators (KPIs) such as revenue, brand mentions, and contributed work.
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Reporting and Dashboards
Campaign performance can be monitored and visualized in dashboard that displays key success metrics in real time. Reports can be generated and distributed to relevant stakeholders.
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Data Importing and Exporting Tools
Import and export lists of influencers and brand advocates with detailed profiles and contact information.
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Influencer Whitelisting
Allows brands direct access to advertise through influencers' social media accounts, with the influencer's permission.
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Influencer Compensation
Provides features for compensating influencers for their work.
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Social Commerce
Supports social commerce capabilites such as shoppable content.
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E-Commerce Integration
Integrates with e-commerce platforms, which can allow access to product catalogs, product samples, and sales tracking.
Agentic AI - Influencer Marketing Platforms (6)
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Autonomous Task Execution
Capability to perform complex tasks without constant human input
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Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
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Adaptive Learning
Improves performance based on feedback and experience
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Proactive Assistance
Anticipates needs and offers suggestions without prompting
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Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Affiliate Marketing (6)
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Autonomous Task Execution
Capability to perform complex tasks without constant human input
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Multi-step Planning
Ability to break down and plan multi-step processes
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Cross-system Integration
Works across multiple software systems or databases
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Adaptive Learning
Improves performance based on feedback and experience
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Proactive Assistance
Anticipates needs and offers suggestions without prompting
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Decision Making
Makes informed choices based on available data and objectives

