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Tracklution Reviews & Product Details

We're a bunch of advertising and analytics nerds who were totally over the headache of setting up server-side tracking manually for every single project. When third-party cookies and client-side tracking started losing their mojo, we figured there had to be a better way to solve this. So, we rolled up our sleeves and built something that nails accuracy but is dead simple to configure and use. It didn't take long for us to realise we weren’t the only ones banging our heads against the wall. Turns out, tons of companies were struggling with the same thing: How to track ads efficiently with the simplicity of pixel tracking but the accuracy of server-side tracking (without spending fortunes or losing nerves into building one). And that’s how Tracklution was born! Tracklution is a slick, effective tracking tool that works for businesses across all sorts of industries. We built it originally for our own needs, by marketers for marketers, thinking about every feature from a performance marketer's angle. We wanted to ditch the hassle for everyone else too, making server-side tracking a breeze. And yeah, we're naturally using Tracklution ourselves every day because it’s that good (and we never want to lose the grip of needs and pain points of performance marketers!). This makes Tracklution ideal for digital marketers, advertising agencies, and businesses seeking efficient and cost-effective solutions to enhance their digital advertising performance with server-level tracking for advertising platforms in just five minutes. It allows businesses to connect platforms like Google and Meta quickly, eliminating the need for months of channel-specific coding and saving thousands of euros.

Seller

Tracklution

Languages Supported

English, Finnish

Product Description

Simple yet powerful tracking tool for digital advertising. Tracklution enables Server-Side Tracking, First-Party Cookies and Conversion APIs for any website with easy installation.

Overview by

Anni Salo

Pricing

Pricing provided by Tracklution.

Starter

Starting at €31.00

1 Website Per Month

Plus

Starting at €135.00

1 Website Per Month

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Tracklution Media

Dashboard view shows how much traffic you have on your website, from which sources it comes from and to which ad & analytics platforms your data is delivered to.

Overall look

Tracklution Reviews (3)

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CS

Carlos S.

Freelance

Small-Business (50 or fewer emp.)

3/18/2025

"Best tool used for tracking with WP/Woo"

5/5

What do you like best about Tracklution?

The tracking is the best i've tester with WooCommerce/WP CMS. i'me from pixelyoursite to tracklution and wow ! how easy it's to configure, server. side tracking works like a charm on most important events. I'm super happy with the goal of the tool, they did it very vell. But maybe the best thing they have is their support ! Even with dumb questions they are always here to help and explain. They always take time to check what i m reporting (even if i m wrong) and that said, it's not only monday-friday support, it's every day even in sundays ! i defenetly recommend to use Tracklution, the best value you can have for that price ! Thanks guys ! (s/o to Anni and his incredible great support) Review collected by and hosted on G2.com.

What do you dislike about Tracklution?

Nothing right now. The bad points like TOF MOF events where not server side tracked at start but they are now tracked, so nothing to say, perfect. Review collected by and hosted on G2.com.

HS

Heiman S.

Growth Officer

Small-Business (50 or fewer emp.)

7/31/2024

"Server-side tracking made easy"

5/5

What do you like best about Tracklution?

Tracklution is super easy to setup and runs on auto-pilot after that. You can add channels (Meta, TikTok, Google...) as per your need in less than 5 minutes. The volume and quality of our data to ad platforms has improved significantly and this has resulted in better performance for our campaigns. If you don't have server-side tracking setup yet then I highly recommend giving Tracklution a shot! The customer support has been also outstanding. Responsive and resolving any issues that arise swiftly. Review collected by and hosted on G2.com.

What do you dislike about Tracklution?

Can't think of anything that I would dislike about Tracklution. It does exactly what they promise. Review collected by and hosted on G2.com.

What problems is Tracklution solving and how is that benefiting you?

Before using Tracklution we didn't have a robust server-side tracking setup. This meant lost signals and lower quality data to ad platforms. We invest heavily in Meta so getting higher volume and quality of data to the ad platform is crucial for campaigns performance. With Tracklution we tackled this issue without having to put in any dev resources on our end. Review collected by and hosted on G2.com.

KT

Kaisa T.

Small-Business (50 or fewer emp.)

1/10/2025

"Accurate and easy even for DIY implementation"

5/5

What do you like best about Tracklution?

You don't have to be an engineer. It takes 5 minutes and it's PRETTY! Review collected by and hosted on G2.com.

What do you dislike about Tracklution?

Pricing, it has tiers but I would like to be able to cherry pick things like channels and features more freely.0 Review collected by and hosted on G2.com.