Tracklution Reviews & Product Details

This tool has really helped one of my clients, a supplement e-commerce brand, overcome Meta tracking limitations and optimize campaigns more effectively toward sales. Review collected by and hosted on G2.com.

The main downside is that the setup and interface can feel a bit technical at first, especially if you want to understand exactly how the tracking and attribution work. Once everything is configured, it works well, but the onboarding experience could be a bit clearer for users who are not very technical. Review collected by and hosted on G2.com.

Tracklution server-side-tracking is easy to set up, allowing our agency to focus on what really matters. I appreciate its ability to solve missed data fulfillment problems and provide better conversion data to ad platforms for better campaign performance. The integrations are suitable for our agency needs and WordPress plugin was easy to setup to our customer websites. I find the dashboard intuitive and easy to use, making it simple to manage different clients and sites. Tim Babkin, our partner contact person, has been helpful in getting the most out of Tracklution. I like how Tracklution continually tries to be ahead of time with new features, showing the team's commitment to improving it for customers. The initial setup was very easy, with clear documentation, guides, and videos. Review collected by and hosted on G2.com.

There is not much to dislike about Tracklution. It works as it promises and even better. For development, table filtering options could be more customizable, rather than relying solely on predefined dropdown filters. That might fix things when Tracklution is publishing their MCP. ;) Review collected by and hosted on G2.com.

Support has been amazing, and the setup process is genuinely smooth. The dashboard is simple, and the ready-to-view option is a really nice touch. Nothing is hidden behind a million windows, so it’s easy to find what you need.

A few features I especially like: it only needs the Pageview tag and the rest feels like “Magic.” Webhook setup is clear and straightforward. The dashboard shows both first-click and last-click information. For each event, you can view the raw data as well as the platform response code, and it’s great that everything is kept in one place. Review collected by and hosted on G2.com.

Event filter is only to exclude events, no option for including events Review collected by and hosted on G2.com.

The implementation is incredibly straightforward and they have managed to make a complex technical setup feel easy. The customer support is fast and reliable, so I am never stuck for long. I also appreciate that the product is constantly evolving. It is clear the team is driven to keep this as the best server-side tracking solution on the market. Review collected by and hosted on G2.com.

There isn't much to dislike. It does exactly what it promises. Review collected by and hosted on G2.com.

Really easy to implement, massive benefit to tracking at scale as an agency, great customer service. Review collected by and hosted on G2.com.

Can be tricky to do non-standard implementations if you aren't technically savvy, but the team & Trackie AI are helpful Review collected by and hosted on G2.com.

The tracking is the best I've tested with WooCommerce/WP CMS. I'm from Pixelyoursite to Tracklution and wow! How easy it is to configure, server-side tracking works like a charm on the most important events. I'm super happy with the goal of the tool, they did it very well. But maybe the best thing they have is their support! Even with dumb questions, they are always here to help and explain. They always take time to check what I'm reporting (even if I'm wrong) and that said, it's not only Monday-Friday support, it's every day even on Sundays! I definitely recommend using Tracklution, the best value you can have for that price! Thanks, guys! (s/o to Anni and his incredible great support) Review collected by and hosted on G2.com.

Nothing right now. The bad points like TOF MOF events were not server-side tracked at start but they are now tracked, so nothing to say, perfect. Review collected by and hosted on G2.com.

Tracklution is super easy to setup and runs on auto-pilot after that. You can add channels (Meta, TikTok, Google...) as per your need in less than 5 minutes. The volume and quality of our data to ad platforms has improved significantly and this has resulted in better performance for our campaigns. If you don't have server-side tracking setup yet then I highly recommend giving Tracklution a shot! The customer support has been also outstanding. Responsive and resolving any issues that arise swiftly. Review collected by and hosted on G2.com.

Can't think of anything that I would dislike about Tracklution. It does exactly what they promise. Review collected by and hosted on G2.com.

You don't have to be an engineer. It takes 5 minutes and it's PRETTY! Review collected by and hosted on G2.com.

Pricing, it has tiers but I would like to be able to cherry pick things like channels and features more freely. Review collected by and hosted on G2.com.