Trackdesk Features
Marketing Operations (6)
ROI Tracking
Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs 51 reviewers of Trackdesk have provided feedback on this feature.
Data Collection
Based on 56 Trackdesk reviews. Gathers data about the effectiveness, impact, and reach of marketing campaigns
Customer Insights
Collects and reports on data relating to customer journeys, preferences, and history 61 reviewers of Trackdesk have provided feedback on this feature.
Multi-User Access
Based on 54 Trackdesk reviews. Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results
Spend Management
Includes features for budgeting, forecasting, and managing marketing investments 52 reviewers of Trackdesk have provided feedback on this feature.
White Label
Offers a white labeling service for agencies or resellers to customize platform branding 52 reviewers of Trackdesk have provided feedback on this feature.
Campaign Activity (6)
Campaign Insights
Analyzes historical and current marketing campaigns to inform future strategy This feature was mentioned in 56 Trackdesk reviews.
Reports and Dashboards
Creates reports and dashboards to analyze results of campaigns 53 reviewers of Trackdesk have provided feedback on this feature.
Campaign Stickiness
As reported in 50 Trackdesk reviews. Identifies which marketing campaigns resolved in open or closed opportunities
Multichannel Tracking
Based on 49 Trackdesk reviews. Collects marketing campaign performance data across multiple channels
Brand Optimization
Based on 51 Trackdesk reviews. Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback
Predictive Analytics
Based on 47 Trackdesk reviews. Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization
Link Options (3)
Custom Links
Allows affiliates to create custom links for products. 184 reviewers of Trackdesk have provided feedback on this feature.
Referral Link Generator
Based on 175 Trackdesk reviews. Provides an affiliate link generator.
Smart Link
As reported in 168 Trackdesk reviews. Supports the creation of smartlinks that redirect users to relevant offers based on predefined conditions such as device type, geolocation, etc.
Tracking Options (3)
Email Updates
Based on 169 Trackdesk reviews. Provides both merchants and affiliates with email updates on campaign performance.
Affiliate Tracking
As reported in 177 Trackdesk reviews. Provides merchants with data and analysis on the performance of campaigns and specific affiliations.
Cookieless Tracking
Allows for tracking without the use of cookies. This feature was mentioned in 165 Trackdesk reviews.
Affiliate Management (3)
Affiliate Network
Based on 165 Trackdesk reviews. Provides advertisers with access to a network of affiliates.
Commissions and Payouts
Based on 169 Trackdesk reviews. Supports multiple compensation models, such as pay-per-click, pay-per-sale, pay-per-lead, etc.
Customization
Includes features for customizing campaign assets. 168 reviewers of Trackdesk have provided feedback on this feature.
Influencer Marketing (14)
Influencer Recruitment
Based on 10 Trackdesk reviews. Locate and recruit social influencers through a proprietary influencer marketplace or across social networks. Build digital profiles of relevant influencers with information about them and their audience.
Influencer Scoring
Utilize a proprietary algorithm to score influencers and asssess their authority within your target market. This feature was mentioned in 11 Trackdesk reviews.
Audience Analysis
Analyze the demographic and psychographic characteristics of influencers and their audience to understand their brand affinities and interests.
Influencer Segmentation
Segment influencers into groups based on their work on specific brand initiatives and campaigns. Activate individual segments and assign levels of ownership. 11 reviewers of Trackdesk have provided feedback on this feature.
Influencer Collaboration
Engage and collaborate with influencers around influencer marketing marketing campaigns. Maintain records of past partnerships and communications.
User-Generated Content (UGC) Management
Schedule, publish, and optimize user-generated content (UGC). Create Terms and Conditions to share with social influencers. Configure content usage and ownership rights within a centralized system.
Content Approval
Create automated influencer marketing program workflows to structure the creation, review, and approval of contributed work.
Campaign Analytics
Evaluate the performance of influencers and associated marketing campaigns. Rank influencers according to impact on key performance indicators (KPIs) such as revenue, brand mentions, and contributed work.
Reporting and Dashboards
Campaign performance can be monitored and visualized in dashboard that displays key success metrics in real time. Reports can be generated and distributed to relevant stakeholders.
Data Importing and Exporting Tools
Import and export lists of influencers and brand advocates with detailed profiles and contact information.
Influencer Whitelisting
Allows brands direct access to advertise through influencers' social media accounts, with the influencer's permission.
Influencer Compensation
Provides features for compensating influencers for their work.
Social Commerce
Supports social commerce capabilites such as shoppable content.
E-Commerce Integration
Integrates with e-commerce platforms, which can allow access to product catalogs, product samples, and sales tracking.
Agentic AI - Marketing Analytics (3)
Autonomous Task Execution
Capability to perform complex tasks without constant human input This feature was mentioned in 25 Trackdesk reviews.
Cross-system Integration
Works across multiple software systems or databases This feature was mentioned in 21 Trackdesk reviews.
Proactive Assistance
As reported in 22 Trackdesk reviews. Anticipates needs and offers suggestions without prompting
Agentic AI - Influencer Marketing Platforms (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Affiliate Marketing (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input This feature was mentioned in 53 Trackdesk reviews.
Multi-step Planning
Ability to break down and plan multi-step processes This feature was mentioned in 53 Trackdesk reviews.
Cross-system Integration
Works across multiple software systems or databases This feature was mentioned in 50 Trackdesk reviews.
Adaptive Learning
As reported in 52 Trackdesk reviews. Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting 50 reviewers of Trackdesk have provided feedback on this feature.
Decision Making
Makes informed choices based on available data and objectives This feature was mentioned in 50 Trackdesk reviews.



