Total Expert Features
Integration (3)
Data Import & Export Tools
Based on 66 Total Expert reviews and verified by the G2 Product R&D team. Ability to input, modify and extract data from the application in bulk through a structured file.
Integration APIs
Based on 65 Total Expert reviews and verified by the G2 Product R&D team. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications.
Breadth of Partner Applications
Based on 57 Total Expert reviews and verified by the G2 Product R&D team. To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product.
Platform (7)
Customization
Based on 66 Total Expert reviews and verified by the G2 Product R&D team. System provides sufficient customization to meet business requirements
Workflow Capability
Based on 61 Total Expert reviews and verified by the G2 Product R&D team. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.
User, Role, and Access Management
Based on 67 Total Expert reviews and verified by the G2 Product R&D team. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Internationalization
Based on 48 Total Expert reviews and verified by the G2 Product R&D team. Enables users to view and transact business with the same content in multiple languages and currencies.
Sandbox / Test Environments
Based on 50 Total Expert reviews and verified by the G2 Product R&D team. Allows administrators to easily develop and test changes to the CRM deployment. After changes are made admins can easily migrate the changes into the "live" or "production" environment.
Performance and Reliability
Based on 65 Total Expert reviews and verified by the G2 Product R&D team. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.
Output Document Generation
Based on 53 Total Expert reviews and verified by the G2 Product R&D team. Allows administrators to create templates that enable users to quickly generate dynamic documents in various formats based on the data stored in the application.
Email Marketing (4)
Building and Personalizing Emails
Based on 77 Total Expert reviews and verified by the G2 Product R&D team. Create and design emails with an editor; manage templates; personalize dynamically
Sending Outbound Emails
Based on 72 Total Expert reviews and verified by the G2 Product R&D team. Create targeted lists, schedule and manage bulk email sending.
Manage Email Deliverability
Based on 74 Total Expert reviews and verified by the G2 Product R&D team. Ensure inbox delivery. Includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring.
Automated Email Responses
Based on 70 Total Expert reviews and verified by the G2 Product R&D team. Set up automated nurturing emails based on events, online activities, and lead scores
Online Marketing (5)
Landing Pages and Forms
Based on 64 Total Expert reviews and verified by the G2 Product R&D team. Build customized landing pages and lead capture forms for specific marketing campaigns to maximize conversion and to capture the right qualifying information.
Dynamic Content
Based on 69 Total Expert reviews and verified by the G2 Product R&D team. Dynamically customize emails, forms, and landing pages for specific segments of customers and prospects.
A/B Testing
Based on 58 Total Expert reviews and verified by the G2 Product R&D team. Test alternate versions of emails, landing pages, and forms. Learn what works, maximize response rates, and increase conversion.
Mobile Optimized
Based on 63 Total Expert reviews and verified by the G2 Product R&D team. Support mobile-optimized emails, online forms, and landing pages.
Search Tracking and Optimization
Track performance of keywords and links in major search engines. Measure search rankings and performance. Improve page-level SEO with tools to diagnose and improve page performance. Integrate with Google AdWords. 49 reviewers of Total Expert have provided feedback on this feature.
Lead Management (8)
Marketing Lead Database
Based on 65 Total Expert reviews and verified by the G2 Product R&D team. A marketing lead database is the system of record for your most important marketing asset: your leads and contacts. Includes a view of all marketing interactions between each prospect and your company, including website visits, email clicks, scoring changes, and data updates/history.
Data Quality Management
Based on 63 Total Expert reviews and verified by the G2 Product R&D team. Data quality consists of deduplication, cleansing, and appending your marketing database.
Segmentation
Based on 59 Total Expert reviews and verified by the G2 Product R&D team. Segment your database and build list of target leads and contacts. Filter on demographic and company attributes (title, company size, location) as well as behavioral filters and CRM information.
Lead Scoring and Grading
Based on 53 Total Expert reviews and verified by the G2 Product R&D team. Automatically qualify and score leads based on demographics as well as prospect online behaviors, including recency and frequency. Assign your own weights to determine lead scores for prioritization.
Lead Nurturing
Based on 62 Total Expert reviews and verified by the G2 Product R&D team. Automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and pre-defined campaign steps.
Online Behavior Tracking
Based on 49 Total Expert reviews. Track which emails a prospect opens and clicks, what web-pages they visit, what keywords they use, even what they say on social networks.
Automated Alerts and Tasks
Based on 61 Total Expert reviews and verified by the G2 Product R&D team. Create tasks automatically and provide real-time sales alerts over email, RSS or mobile device.
CRM Lead Integration
Based on 60 Total Expert reviews and verified by the G2 Product R&D team. Sync lead, contact, account, and opportunity information with your CRM system.
Campaign Management (4)
Program Management
Based on 59 Total Expert reviews and verified by the G2 Product R&D team. Manage marketing campaigns and programs across multiple channels, including online ads, video campaigns, mobile, virtual events, and social media. Create and optimize program assets such as landing pages, emails, campaigns, and lists. Track program objectives, results, and costs to assess the program ROI.
Event / Webinar Marketing
Based on 55 Total Expert reviews and verified by the G2 Product R&D team. Streamline the entire event process, including personalized invitations, registration, reminders, and post-event follow-up. Integrate with online meeting tools like WebEx, Adobe Connect, GoToWebinar.
Calendaring
Based on 47 Total Expert reviews and verified by the G2 Product R&D team. Maintain a marketing calendar across multiple groups. Manage the calendar for the entire marketing department, from promotions to content to PR.
Budgeting
Manage all aspects of marketing investments, including assigning top-down budgets to various groups and divisions, planning marketing spending across programs, tracking open-to-spend, ensuring budget compliance, coordinating work-flows and permissions, and reconciling plans with actual invoices. 45 reviewers of Total Expert have provided feedback on this feature.
Social (5)
Social Listening
Monitor what leads and contacts say on sites such as Facebook, Twitter, YouTube, LinkedIn, blogs, and online communities. Incorporate into your lead and customer DB and use social insights to segment prospects. Trigger campaigns, and update lead scores. 46 reviewers of Total Expert have provided feedback on this feature.
Social Sharing
Based on 62 Total Expert reviews and verified by the G2 Product R&D team. Add intelligent social share buttons to your campaigns and content. Track who is sharing your content and driving conversions.
Social Campaigns
Based on 51 Total Expert reviews and verified by the G2 Product R&D team. Schedule automated posts to one or more social accounts; use or integrate with URL shortening services; and measure likes, comments, replies, and retweets.
Social Media Engagement
Social apps including polls, sweepstakes, and referral programs can enhance audience engagement. Include these on your website, landing pages, Facebook pages, and emails. 52 reviewers of Total Expert have provided feedback on this feature.
Social Media Advertising
As reported in 45 Total Expert reviews. Amplify brand and community stories; Reach customers by social profile and activity; Optimize social ad campaigns in real-time
Reporting & Analytics (5)
Basic Reporting
Based on 70 Total Expert reviews and verified by the G2 Product R&D team. Access pre-built and custom reports and dashboards to measure leads by source/campaign/month, email performance, landing page performance, and web and social activity. Create report subscriptions that can automatically send updates to your team and executives.
Web Analytics
Based on 55 Total Expert reviews and verified by the G2 Product R&D team. Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence. Use anonymous company look-up to identify anonymous visitors. Send alerts to sales reps of which of their prospects and customers web activity.
ROI Analytics
Based on 51 Total Expert reviews and verified by the G2 Product R&D team. Measure leads, prospects generated, pipeline, revenue, investment, and ROI by marketing channel or program. The result is that you can see which marketing investments are generating the greatest return and get visibility into how marketing budget should be allocated going forward.
Revenue Analytics
Based on 48 Total Expert reviews and verified by the G2 Product R&D team. Analyze how leads flow through the funnel by measuring stage to stage conversion rates and velocity. Allocate pipeline and revenue credit among all the marketing activities that have successfully touched an opportunity as it moves through the pipeline.
SEO / Keyword Analytics
Monitor and track how you rank for relevant keywords on major search engines and compare your overall performance to competitors. 47 reviewers of Total Expert have provided feedback on this feature.
Loan Services (4)
LOS Integration - Mortage CRM
Easily integrates with loan origination solutions 62 reviewers of Total Expert have provided feedback on this feature.
Alerts - Mortgage CRM
As reported in 58 Total Expert reviews. Facilitates the creation and maintenance of relevant notifications for important dates
Lender Relationship - Mortgage CRM
Facilitates communication and relationship nurturing between lenders and loan officers 58 reviewers of Total Expert have provided feedback on this feature.
Compliance - Mortgage CRM
Facilitates or integrates with tools that ensure loan compliance 57 reviewers of Total Expert have provided feedback on this feature.
Client Management (3)
Contact Management - Mortgage CRM
As reported in 61 Total Expert reviews. Stores and manages contacts, leads, and prospects
Real Estate CRM - Mortgage CRM
Organizes prospect and client pipelines to align with loan and real estate requirements This feature was mentioned in 58 Total Expert reviews.
Email Marketing Automation - Mortgage CRM
As reported in 64 Total Expert reviews. Automates email or other marketing campaign efforts
Content (1)
Automation
Automates some or all operation related tasks This feature was mentioned in 29 Total Expert reviews.
Platform Additional Functionality (5)
Pre-Built Connectors
Provides useful pre-defined data connections to important external systems and applications. This feature was mentioned in 22 Total Expert reviews.
Dashboard
Has a centralized dashboard for users to interact with 29 reviewers of Total Expert have provided feedback on this feature.
Cloud
Based on 22 Total Expert reviews. Provides a cloud based version of the platform
Mobility
As reported in 25 Total Expert reviews. Is accessible from a mobile device and by users on the go.
Messaging
Contains in-application messaging abilities This feature was mentioned in 23 Total Expert reviews.
Platform Reporting and Analytics (2)
Reporting
Provides analytics tools that reveal important business metrics and track progress. 28 reviewers of Total Expert have provided feedback on this feature.
Forecasting
Provides sales forecasting and modeling capabilities based on historical data. This feature was mentioned in 20 Total Expert reviews.
Customer Support (3)
Customer Support Portal
A portal through which customers can access the knowledge base as well as ask questions, place orders, raise issues, and more. 26 reviewers of Total Expert have provided feedback on this feature.
Knowledge Base
An information repository for customers to get self-service answers to their questions. 25 reviewers of Total Expert have provided feedback on this feature.
Support Analytics
As reported in 24 Total Expert reviews. Allows users to conduct analysis on support activities.
Marketing Automation (3)
Campaign Management
Provides email marketing campaign management functionality. This feature was mentioned in 28 Total Expert reviews.
Lead Management
Contains lead tracking and management capabilities. This feature was mentioned in 27 Total Expert reviews.
Marketing Analytics
As reported in 29 Total Expert reviews. Contains analysis tools to provide insights on marketing campaign effectiveness.
Sales Force Automation (2)
Pipeline Management
As reported in 22 Total Expert reviews. Manages sales pipelines from prospecting to close.
Task Management
As reported in 23 Total Expert reviews. Manages sales force tasks, assigning tasks and distributing work.
Agentic AI - Financial Services CRM (1)
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Mortgage CRM (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input 10 reviewers of Total Expert have provided feedback on this feature.
Multi-step Planning
Ability to break down and plan multi-step processes 10 reviewers of Total Expert have provided feedback on this feature.
Cross-system Integration
Works across multiple software systems or databases This feature was mentioned in 11 Total Expert reviews.
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting 10 reviewers of Total Expert have provided feedback on this feature.
Decision Making
As reported in 10 Total Expert reviews. Makes informed choices based on available data and objectives
Agentic AI - Marketing Automation (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives





