Link copied to clipboard # HubSpot Marketing Hub vs Total Expert Comparison - What are their main differences? Share [ Export ](/compare/hubspot-marketing-hub/total-expert/export.csv) HubSpot Marketing HubTotal Expert[+ Add Product](#) Pricing **HubSpot Marketing Hub** Free Trial **$0.00** · Marketing Hub Free **Total Expert** **Contact Us** Per Month · Contact Us **Pricing Insights** from reviews Time to Implement **HubSpot Marketing Hub** 2 monthsFaster Based on 2804 responses **Total Expert** 5 months Based on 54 responses Return on Investment **HubSpot Marketing Hub** 13 months6 months sooner Based on 2358 responses **Total Expert** 19 months Based on 44 responses Perceived Cost **HubSpot Marketing Hub** $$$$$ **Total Expert** $$$$$ Average Discount **HubSpot Marketing Hub** 17%3% more **Total Expert** 14% ![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub") ![Total Expert](https://images.g2crowd.com/uploads/product/hd_favicon/2a90f29c8ecbf7e7cda09c272032d761/total-expert.svg "Total Expert") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **HubSpot Marketing Hub** [ Ease of Use (2525) ](https://www.g2.com/products/hubspot-marketing-hub/reviews?filters%5Bsentiment_snippet%5D=1316434&qs=pros-and-cons#reviews)[ Email Marketing (1111) ](https://www.g2.com/products/hubspot-marketing-hub/reviews?filters%5Bsentiment_snippet%5D=1312777&qs=pros-and-cons#reviews)[ Learning Curve (808) ](https://www.g2.com/products/hubspot-marketing-hub/reviews?filters%5Bsentiment_snippet%5D=1312594&qs=pros-and-cons#reviews)[ Missing Features (786) ](https://www.g2.com/products/hubspot-marketing-hub/reviews?filters%5Bsentiment_snippet%5D=1316183&qs=pros-and-cons#reviews) **Total Expert** [ Ease of Use (15) ](https://www.g2.com/products/total-expert/reviews?filters%5Bsentiment_snippet%5D=1449688&qs=pros-and-cons#reviews)[ Customer Support (11) ](https://www.g2.com/products/total-expert/reviews?filters%5Bsentiment_snippet%5D=1449541&qs=pros-and-cons#reviews)[ Learning Curve (5) ](https://www.g2.com/products/total-expert/reviews?filters%5Bsentiment_snippet%5D=1449615&qs=pros-and-cons#reviews)[ Not Intuitive (5) ](https://www.g2.com/products/total-expert/reviews?filters%5Bsentiment_snippet%5D=1449778&qs=pros-and-cons#reviews) Integrations **HubSpot Marketing Hub** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_a32e0e26763af4564c2d6b2d497f3b71/6sense-revenue-marketing.png "Product Avatar Image") 6sense Revenue Marketing ](https://www.g2.com/products/6sense-revenue-marketing/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_a32e0e26763af4564c2d6b2d497f3b71/6sense-sales.png "Product Avatar Image") 6sense Sales Intelligence ](https://www.g2.com/products/6sense-sales/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5c2a03380ae7b5711da6d4adb2571407/actblue.jpg "Product Avatar Image") ActBlue ](https://www.g2.com/products/actblue/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_8eea525746279035b2a227975d6ad509/adobe-express.jpg "Product Avatar Image") Adobe Express ](https://www.g2.com/products/adobe-express/reviews)[ View all ](https://www.g2.com/products/hubspot-marketing-hub/integrations) **Total Expert** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_0924cd0947382d503bf810b7b35b681e/adwerx.png "Product Avatar Image") AdWerx ](https://www.g2.com/products/adwerx/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f39c71847987c60048e52e0017be55ac/applied-epic.png "Product Avatar Image") Applied Epic ](https://www.g2.com/products/applied-epic/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_8b5a56f3c6394e4c723bd13ee890e4be/bankingbridge.png "Product Avatar Image") BankingBridge ](https://www.g2.com/products/bankingbridge/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_0fb8a8049f2928461a8a7f3d7b881f77/birdeye.jpg "Product Avatar Image") Birdeye ](https://www.g2.com/products/birdeye/reviews)[ View all ](https://www.g2.com/products/total-expert/integrations) Screenshots **HubSpot Marketing Hub** ![HubSpot Marketing Hub screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/111564/new-record-screenshot.png) **Total Expert** ![Total Expert screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1960291/Screenshot_2026-10-26_at_12.18.32_PM.png) **Ratings** from reviews Meets Requirements **HubSpot Marketing Hub** 8.5 8.510,193 **Total Expert** 8.4 8.4144 Ease of Use **HubSpot Marketing Hub** 8.6 8.612,658 **Total Expert** 8.3 8.3145 Ease of Setup **HubSpot Marketing Hub** 8.1 8.18,300 **Total Expert** 7.7 7.7113 Ease of Admin **HubSpot Marketing Hub** 8.5 8.55,139 **Total Expert** 8.4 8.4103 Quality of Support **HubSpot Marketing Hub** 8.7 8.79,630 **Total Expert** 8.6 8.6135 Has the product been a good partner in doing business? **HubSpot Marketing Hub** 8.7 8.75,054 **Total Expert** 8.9 8.9106 Product Direction (% positive) **HubSpot Marketing Hub** 8.8 8.89,744 **Total Expert** 9.2 9.2124 **Features** ratings from reviews Marketing Automation 8.5 7,991 7.5 99 Account-Based Analytics 7.7 1,130 Not enough data Attribution 7.3 350 Not enough data AI Agents For Business Operations 8.0 29 Not enough data Social Media Management 7.8 2,918 Not enough data Pop-Up Builder 7.4 94 Not enough data Account Data Management 7.5 1,637 Not enough data Mortgage CRM Not enough data 7.1 82 Conversational Marketing 7.4 2,072 Not enough data Landing Page Builders 7.9 1,627 Not enough data Account-Based Orchestration Platforms 7.6 314 Not enough data Account-Based Web and Content Experiences 8.5 773 Not enough data Customer Journey Analytics 7.7 533 Not enough data Social Media Advertising 8.0 1,716 Not enough data Financial Services CRM Not enough data 7.5 32 Marketing Analytics 7.8 3,611 Not enough data User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 51.0% Mid-Market(51-1000 emp.) 42.2% Enterprise(\> 1000 emp.) 6.8% Small-Business(50 or fewer emp.) 51.0% Mid-Market(51-1000 emp.) 42.2% Enterprise(\> 1000 emp.) 6.8% Small-Business(50 or fewer emp.) 8.8% Mid-Market(51-1000 emp.) 71.9% Enterprise(\> 1000 emp.) 19.3% Small-Business(50 or fewer emp.) 8.8% Mid-Market(51-1000 emp.) 71.9% Enterprise(\> 1000 emp.) 19.3% **Reviewers' Industry** [![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub")](https://www.g2.com/products/hubspot-marketing-hub/reviews) HubSpot Marketing Hub Computer Software 15.4% Marketing and Advertising 12.6% Information Technology and Services 11.3% Financial Services 5.2% Education Management 2.6% Other 53.0% [![Total Expert](https://images.g2crowd.com/uploads/product/hd_favicon/2a90f29c8ecbf7e7cda09c272032d761/total-expert.svg "Total Expert")](https://www.g2.com/products/total-expert/reviews) Total Expert Financial Services 65.5% Banking 15.2% Real Estate 9.1% Marketing and Advertising 4.8% Wine and Spirits 0.6% Other 4.8% Alternatives **HubSpot Marketing Hub Alternatives** ![Demandbase One](https://images.g2crowd.com/uploads/product/hd_favicon/c774a027c587be17b366c706735319c9/demandbase-one.svg "Demandbase One") [ Demandbase One ](/products/demandbase-one/reviews) ![ActiveCampaign](https://images.g2crowd.com/uploads/product/hd_favicon/be9e1369027bd58113f937595c7fbdf0/activecampaign.svg "ActiveCampaign") [ ActiveCampaign ](/products/activecampaign/reviews) ![Salesforce Marketing Cloud](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/agentforce-marketing-formerly-salesforce-marketing-cloud.svg "Salesforce Marketing Cloud") [ Salesforce Marketing Cloud ](/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) ![Klaviyo](https://images.g2crowd.com/uploads/product/hd_favicon/b6df098261e7029181e27856a1b3934b/klaviyo.svg "Klaviyo") [ Klaviyo ](/products/klaviyo/reviews) **Total Expert Alternatives** ![Salesforce Financial Services Cloud](https://images.g2crowd.com/uploads/product/hd_favicon/e2170cb2fb1e97e4b23447ad004fa376/agentforce-financial-services-formerly-salesforce-financial-services-cloud.svg "Salesforce Financial Services Cloud") [ Salesforce Financial Services Cloud ](/products/agentforce-financial-services-formerly-salesforce-financial-services-cloud/reviews) ![ActiveCampaign](https://images.g2crowd.com/uploads/product/hd_favicon/be9e1369027bd58113f937595c7fbdf0/activecampaign.svg "ActiveCampaign") [ ActiveCampaign ](/products/activecampaign/reviews) ![HighLevel](https://images.g2crowd.com/uploads/product/hd_favicon/1b1768590601b2f3e308578289b8c50d/highlevel.svg "HighLevel") [ HighLevel ](/products/highlevel/reviews) ![Adobe Marketo Engage](https://images.g2crowd.com/uploads/product/hd_favicon/d05e573f5a86935da5bdf3ce23fd5ac5/adobe-marketo-engage.svg "Adobe Marketo Engage") [ Adobe Marketo Engage ](/products/adobe-marketo-engage/reviews) ## HubSpot Marketing Hub vs Total Expert FAQs Generated using AI Last updated: August 15, 2026 ### What is the difference between HubSpot Marketing Hub vs Total Expert? HubSpot Marketing Hub stands out for its all-in-one platform and higher review volume, while Total Expert is favored for its industry-specific automation and slightly higher average rating. | [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) | [Total Expert](https://www.g2.com/products/total-expert-lead-management/reviews) | | --- | --- | | 4.4/5 (14,921 reviews) | 4.5/5 (157 reviews) | | Mid-Market | Mid-Market | | 8.1 | 7.7 | | 8.7 | 8.6 | | All-in-one platform (1,981 mentions) | Automation efficiency (6 mentions) | ### How do the pricing models of HubSpot Marketing Hub and Total Expert compare? HubSpot Marketing Hub and Total Expert are rated at parity for value, with reviewers expressing both satisfaction and cost concerns for each. - **HubSpot Marketing Hub:** Reviewers frequently cite strong value for money and robust features, but note that pricing increases quickly as contact lists grow and advanced features are gated behind higher tiers. - **Total Expert:** Reviewers appreciate the platform's automation and integrations, but some mention that the cost can feel inflated relative to the feature set. - **Switching reasons:** HubSpot Marketing Hub is often chosen to consolidate multiple tools into one platform, while Total Expert is selected for its industry-specific automation and CRM capabilities. ### What are the best alternatives to HubSpot Marketing Hub and Total Expert? The top three alternatives to HubSpot Marketing Hub and Total Expert are Agentforce Financial Services, Demandbase One, and ActiveCampaign. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) | 4.4/5 (14,921 reviews) | Mid-Market | Pricing increases with contact growth | All-in-one platform | | [Total Expert](https://www.g2.com/products/total-expert-lead-management/reviews) | 4.5/5 (157 reviews) | Mid-Market | Cost can feel inflated | Automation efficiency | | [Agentforce Financial Services](https://www.g2.com/products/agentforce-financial-services-formerly-salesforce-financial-services-cloud/reviews) | 4.3/5 (227 reviews) | Enterprise | — | Industry-specific CRM capabilities | | [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) | 4.4/5 (1,988 reviews) | Mid-Market | — | Account-based marketing | | [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) | 4.4/5 (14,780 reviews) | Small-Business | — | Email automation and deliverability | ### Which Marketing Automation features should I prioritize when comparing HubSpot Marketing Hub and Total Expert? Buyers should prioritize automation, integrations, reporting, ease of use, and customer support when comparing HubSpot Marketing Hub and Total Expert. - **Automation:** HubSpot Marketing Hub (495 all-time mentions for powerful features), Total Expert (6 all-time mentions for automation efficiency). - **Integrations:** HubSpot Marketing Hub (1,586 all-time mentions), Total Expert (10 all-time mentions). - **Reporting:** HubSpot Marketing Hub (frequent recent mentions for reporting and analytics), Total Expert (recent reviews cite reporting as an area for improvement). - **Ease of Use:** HubSpot Marketing Hub (1,981 all-time mentions), Total Expert (15 all-time mentions). - **Customer Support:** HubSpot Marketing Hub (498 all-time mentions), Total Expert (11 all-time mentions). ### What are the pros and cons of HubSpot Marketing Hub vs Total Expert? HubSpot Marketing Hub's headline strength is its all-in-one platform, while Total Expert is recognized for automation efficiency and industry-specific integrations. - **HubSpot Marketing Hub strengths:** All-in-one platform (1,981 mentions), robust feature set (1,103 mentions), intuitive and user-friendly (905 and 369 mentions), strong customer support (498 mentions), and powerful automation (495 mentions). - **HubSpot Marketing Hub trade-offs:** Pricing increases quickly with contact growth, advanced features gated behind higher tiers, complexity for new users, and integration challenges with some CRMs. - **Total Expert strengths:** Automation efficiency (6 mentions), integrations with industry tools (10 mentions), easy setup (6 mentions), and helpful customer support (11 mentions). - **Total Expert trade-offs:** Learning curve and not always intuitive (5 mentions each), limited customization (3 mentions), reporting cited as an area for improvement, and some platform limitations. ### Is HubSpot Marketing Hub or Total Expert better for small businesses? HubSpot Marketing Hub is better suited for small businesses, supported by its strong small-business reviewer sentiment and broad adoption. - **HubSpot Marketing Hub:** Largest segment is Mid-Market, but recent reviews highlight ease of use, intuitive workflows, and value for small teams. - **Total Expert:** Largest segment is Mid-Market, with reviewers noting industry-specific strengths but less emphasis on small-business fit. ### Which Marketing Automation platform has better integrations? HubSpot Marketing Hub is favored for integrations, with a significantly higher volume of reviewer-cited integrations. - **HubSpot Marketing Hub:** 1,586 all-time mentions for integrations, including frequent references to Facebook and custom SaaS tools. - **Total Expert:** 10 all-time mentions for integrations, with recent reviews citing BombBomb, Encompass, and Experience.com. ### How do HubSpot Marketing Hub and Total Expert compare on customer support? HubSpot Marketing Hub and Total Expert are rated at near-parity for Quality of Support, with scores of 8.7 and 8.6 respectively. - **HubSpot Marketing Hub:** Reviewers frequently praise responsive and knowledgeable support, though some note variability in onboarding and advanced support experiences. - **Total Expert:** Reviewers highlight dedicated customer success managers and helpful support, with some noting occasional delays in response times. ### Which is easier to implement, HubSpot Marketing Hub or Total Expert? HubSpot Marketing Hub scores higher on Ease of Setup (8.1 vs 7.7), indicating a smoother implementation experience for most reviewers. - **HubSpot Marketing Hub:** Reviewers describe straightforward setup, easy onboarding, and a low learning curve for core features, though complexity increases with advanced customization. - **Total Expert:** Reviewers note generally easy setup, especially for those familiar with CRM systems, but mention that onboarding can be overwhelming due to the breadth of options. ### Which product has better Reporting? HubSpot Marketing Hub is favored for Reporting, with more frequent reviewer mentions and higher satisfaction for analytics and reporting features. - **HubSpot Marketing Hub:** Reporting and analytics are frequently cited as strengths in recent reviews, with 1,103 all-time mentions for features and 495 for powerful features. - **Total Expert:** Reviewers note that reporting is functional but often cite it as an area needing improvement, with requests for more robust and customizable reporting options.