# Tomi.ai Reviews
**Vendor:** Tomi.ai  
**Category:** [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising)  
**Average Rating:** 4.8/5.0  
**Total Reviews:** 21
## About Tomi.ai
Tomi.ai is a privacy-friendly website visitor and inbound lead scoring platform that predicts the probability to buy and future revenue for every website visitor and turns these predictions into: - Advertising audiences and synthetic conversions (smart bidding optimization signals) that maximize revenue (not leads) and eliminate wasted marketing spend, - Instant insights into the actual quality of traffic generated by various channels, audiences, and ad creatives, - Lead and prospect scores that help sales teams create more pipeline and close more deals.




## Tomi.ai Reviews
  ### 1. Impressive tool with exceptional technical support

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.)

**Reviewed Date:** June 27, 2024

**What do you like best about Tomi.ai?**

Tomi.ai has been a game-changer for my marketing efforts. Their tool is not only powerful but also incredibly versatile, adapting well to my specific needs. What really sets them apart is their technical expertise and dedication to understanding the data inside out. The team went above and beyond to ensure they grasped the nuances of the business, which resulted in more accurate and actionable insights. This level of commitment has made a significant difference in the effectiveness of our campaigns.

**What do you dislike about Tomi.ai?**

If I had to nitpick, I'd say that the initial learning curve can be a bit steep due to the depth of features available. However, their excellent support more than makes up for this.

**What problems is Tomi.ai solving and how is that benefiting you?**

Their AI-powered platform helps us identify and reach the most relevant audiences for our campaigns. This has allowed us to optimize our ad spend, increase conversion rates, and achieve better overall performance . By leveraging Tomi.ai's predictive analytics and audience segmentation capabilities, we're able to deliver more personalized and effective ads to users who are most likely to engage with our brand and convert. This targeted approach has helped us reduce wasted ad spend on irrelevant audiences and maximize our return on investment.

  ### 2. Predictive insights to reveal the true impact of each channel and ROMI improvement in Search Ads

**Rating:** 5.0/5.0 stars

**Reviewed by:** Artemiy R. | Head of lead generation, Marketing and Advertising, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 25, 2023

**What do you like best about Tomi.ai?**

The tool worked as advertised and helped us increase ROMI in Search Ads. We used scored segments to optimize the ad spend in several channels and managed to profitably scale our new client acquisition. 
Predictive attribution algorithms helped us understand the impact of various campaigns on the sale.
We were impressed by the expertise of the Customer Success team and the level of their dedication to the success of our project: from a very smooth integration to ongoing support and brainstormings and campaign optimization together with our performance marketing team.

**What do you dislike about Tomi.ai?**

Nothing comes to mind. We are very satisfied with the results of the pilot project.

**What problems is Tomi.ai solving and how is that benefiting you?**

We were looking for a tool that would predict the revenue of the ongoing campaigns so that we would not rush with the decisions in turning them off. We used to adjust the allocation of the budget between channels before all the sales fully matured and suspected we might have underinvested in the top-of-the-funnel campaigns.
We needed a smart tool that would help us identify the real value of the traffic, so that we don’t turn off profitable campaigns prematurely.

  ### 3. Predictive analytics for paid search optimization

**Rating:** 5.0/5.0 stars

**Reviewed by:** Alexander S. | Head of Digital Advertising and Marketing, Education Management, Mid-Market (51-1000 emp.)

**Reviewed Date:** April 25, 2023

**What do you like best about Tomi.ai?**

The entire Tomi.AI team provided prompt feedback during our work, explained complex things in plain language, and was invested in the success of our projects. We have tested the high efficiency of their solution on real advertising campaigns.

**What do you dislike about Tomi.ai?**

There was no visual dashboard with test results and campaigns at the beginning of the project (now there is a handy dashboard). Also, because of a rather complex structure of our advertising account and a large number of campaigns, we waited for quite a long time for the test results.

**What problems is Tomi.ai solving and how is that benefiting you?**

In 2020, we were facing a limit of warm and hot traffic from paid search ads, with budgets going up, the cost per lead was going up, and running paid ads became unprofitable.
We began working with Tomi.Ai in mid-2020, and since then we have been pleased with our collaboration. The implementation of the predictive analytics model allowed us to use our paid search advertising budget more effectively, as well as significantly increase ROMI.
In the near future, we are planning to implement a real-time lead scoring system from Tomi.AI, that will help our sales team prioritize the work with incoming requests, especially during peak seasons.

  ### 4. Significant acquisition growth for paid campaigns

**Rating:** 5.0/5.0 stars

**Reviewed by:** Andrei S. | Senior Digital Marketing Manager, Enterprise (> 1000 emp.)

**Reviewed Date:** June 15, 2023

**What do you like best about Tomi.ai?**

What I liked most was the ability to use scored users as seeds for LAL audiences - it gave uplift to the growth of our campaigns.

**What do you dislike about Tomi.ai?**

The uneven results are probably not just a problem with Tomi.ai, but also with the advertising systems themselves - sometimes campaigns that were running based on Tomi.ai audiences got bogged down in effectiveness and had to be refocused on other targetings. After a short "rest", I reused them and put them back on their old footing

**What problems is Tomi.ai solving and how is that benefiting you?**

An alternative data source for bidding based on a predicate model. In B2B, deal cycles are big and there is no time to wait for real data - in this respect, Tomi.ai helps to look 'ahead'. Plus, LAL audiences can be built on the basis of 'predicted' sales.

  ### 5. Great predictive optimization tool for scaling paid acquisition

**Rating:** 5.0/5.0 stars

**Reviewed by:** Kornei R. | Marketing/Growth analyst, Mid-Market (51-1000 emp.)

**Reviewed Date:** March 30, 2023

**What do you like best about Tomi.ai?**

Flexibility! Initially, we didn’t have enough data to train the model on purchases, so Tomi's team came up with a solution to build a predictive model for the middle step in the funnel. It turned out to be instrumental in the success of the pilot.
The communication and client support are top-notch. It felt like they were always there to help where we lacked expertise.

**What do you dislike about Tomi.ai?**

We encountered limitations of the model that were not initially clear. Tomi is best suited for scaling and optimizing the performance of a well-developed channel, but it will not help you get great results in a new untested channel. In the beginning, we experimented extensively with new channels, and it took a long time to achieve good accuracy with the predictive model. If we had understood it from the beginning, we would have started the experiment with well-developed channels and scaled to newer ones, as well as monitored the model's accuracy frequently.

**What problems is Tomi.ai solving and how is that benefiting you?**

We use performance channels to attract new students, but the sales cycle can take several weeks. As a result, we cannot gather valuable “success” events quickly enough for training campaigns. To address this issue, we were looking for a reliable proxy event that would correlate well with a real purchase in 2-3 weeks but be available faster to fit within the attribution window.

  ### 6. Great optimization tool for Meta campaigns

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ivan G. | Digital Marketer/Analyst, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 24, 2023

**What do you like best about Tomi.ai?**

Tomi.ai excels in their data-driven approach to optimize our ad campaigns. Their advanced algorithms have helped us identify the most relevant audience segments for our campaigns, improving our ad spend efficiency, resulting in higher conversion rates and lower acquisition costs. Furthermore, the team’s responsiveness, proactivity, and genuine commitment to our success have made them a trusted partner in our growth journey.

**What do you dislike about Tomi.ai?**

As of now, we have no complaints about Tomi.ai. Every aspect of their service, from their predictive analytics to their exceptional customer support, has exceeded our expectations.

**What problems is Tomi.ai solving and how is that benefiting you?**

Tomi.ai has been instrumental in solving our challenges with Facebook ad optimization. Their expertise in predictive analytics has allowed us to optimize our ad campaigns and target our audience more efficiently. This has significantly improved our ad performance and reduced our customer acquisition costs. We’ve also benefited from their proactive customer support, which has been pivotal in addressing our concerns and ensuring our satisfaction.

  ### 7. +84% sales and +35% ROAS after 8 weeks

**Rating:** 5.0/5.0 stars

**Reviewed by:** Evan H. | Digital Marketing Director, Mid-Market (51-1000 emp.)

**Reviewed Date:** April 27, 2023

**What do you like best about Tomi.ai?**

The team at Tomi takes full ownership of their work. The onboarding was easy and described (one of the few times a project timeline was kept!). This team knows what they are doing and has been an excellent resource for us - both from a human resource perspective but also as a tool in our digital marketing program.

**What do you dislike about Tomi.ai?**

Not many downsides as most of what we had called out to the team as hurdles or hiccups were quickly and diligently solved. For example, at specific points, we have had issues with getting certain fields on our CRM populated (external issue to Tomi.ai), and the team was able to make workarounds happen (quickly) so we could take advantage of their product despite the CRM issues.

**What problems is Tomi.ai solving and how is that benefiting you?**

Tomi has helped us in a few ways. overall they are helping solve:
- Lead Scoring 
- Audience creation
- Predictive analytics 
- Audience expansion and multi-domain tracking for offline conversions

  ### 8. On-target predictive targeting for the insurance industry

**Rating:** 5.0/5.0 stars

**Reviewed by:** Clint D. | Enterprise (> 1000 emp.)

**Reviewed Date:** March 31, 2023

**What do you like best about Tomi.ai?**

While we are still early in our Pilot program with the folks from Tomi, their level of support is second to none. They are a cross-functional team of experts who not only swiftly responds to our requests, but also continuously offers targeting advice to better optimize our various social campaigns and PPC tactics.

After just a few short weeks, we are already seeing a significant increase in return on our overall marketing spend by getting to the right audience.

**What do you dislike about Tomi.ai?**

No complaints so far. More integrations such as LinkedIn, Taboola, among others would be very helpful in capturing addtl audiences.

**What problems is Tomi.ai solving and how is that benefiting you?**

We use Tomi to analyze the digital customer journey, adding highly targeted audiences while removing channels and programs that didn’t add value to win our customers.

  ### 9. A smart tool to improve performance of advertising campaigns and do better media mix modelling

**Rating:** 5.0/5.0 stars

**Reviewed by:** ELENA Z. | Analytics Head (digital and financial servises), Small-Business (50 or fewer emp.)

**Reviewed Date:** February 04, 2023

**What do you like best about Tomi.ai?**

1) For the pilot, Tomi.ai dedicated a cross-functional team of experts who helped us find new pockets of growth, not just ran their tool for us 
2) Fast launch and integration
3) Deadlines were met
4) Fast response to changes (both project-related and business-related) 
The vendor’s team was willing and able to go an extra mile and solve analytical tasks that were beyond the initial scope of the pilot project
The results of the pilot met our expectations

**What do you dislike about Tomi.ai?**

The results of the implementation of the product met our expectations and we are looking forward to expanding our cooperation to other banking products.

**What problems is Tomi.ai solving and how is that benefiting you?**

We were looking for new ways to increase the efficiency of advertising campaigns. It was important to us that the tool is able to both optimize “performance” or “demand” campaigns terms of performance and smarter ways to do media mix modeling

  ### 10. The tool to understand the most effective traffic channels very fast

**Rating:** 4.0/5.0 stars

**Reviewed by:** Alexandr S. | Vice President, Online sales director, Enterprise (> 1000 emp.)

**Reviewed Date:** March 13, 2023

**What do you like best about Tomi.ai?**

User-friendly dashboards and visual analytics. Since Tomi.ai is a predictive service, it is helpful to compare the metrics the service predicted and the real metrics based on the results of the advertising campaigns launched. The service helps us understand the most effective traffic channels very fast, before the value of our clients matures

**What do you dislike about Tomi.ai?**

We used the tool to measure and optimize the performance of paid ads, and we would have liked the ability to measure the impact of all types of advertising with it, including awareness campaigns that do not land the visitors on our website/app

**What problems is Tomi.ai solving and how is that benefiting you?**

We used the service to optimize the performance of paid advertising on cash loans. 
There were 2 key objectives:
1. to optimize contextual and performance advertising to decrease the cost per credit card application 
2. Increase the sales volume (both in terms of new client acquisition and average check)
With Tomi.ai we reduced CAC by 40% with a slight increase in CPC

  ### 11. Effective tool for scaling Search Ads

**Rating:** 4.5/5.0 stars

**Reviewed by:** Saule B. | Paid Search Team Lead, Enterprise (> 1000 emp.)

**Reviewed Date:** March 31, 2023

**What do you like best about Tomi.ai?**

We found the tool to be highly effective. During the pilot project, the conversion ratio increased by 8-12%, AOV grew by 10%, and ROMI increased by 17%.
We were impressed by the vendor's team, who demostrated strong expertise in paid acquisition across various channels and provided excellent customer service.
We also found the predictive analytics add-on to be very helpful for budgeting.

**What do you dislike about Tomi.ai?**

Nothing comes to mind. Cooperation with Tomi.ai was useful and productive.

**What problems is Tomi.ai solving and how is that benefiting you?**

Our primary goal in using Tomi.ai's product was to scale search ads while maintaining or improving ROMI.

  ### 12. Great targeting tool to boost customer acquisition from digital channels

**Rating:** 5.0/5.0 stars

**Reviewed by:** Dmitrii G. | Head of Innovation, Enterprise (> 1000 emp.)

**Reviewed Date:** November 29, 2022

**What do you like best about Tomi.ai?**

First, the responsiveness to our requests. 
Second, the in-depth understanding of the technology they make and how advertising platforms work. 
Third, and this is key, a great understanding of the specifics of the banking industry. For example, the mechanics of customer acquisition in a bank, how it’s affected by industry regulations, and what metrics are important for the success of the business. We measure success with improved LTV and new high-quality audiences that we cannot identify and reach with other targeting mechanics.

**What do you dislike about Tomi.ai?**

We tested Tomi.ai on a product with a long sales cycle and expensive customer acquisitoin (business banking accounts). We had to wait a few extra months for the pilot project to collect enough closed deals and it was difficult to achieve the level of statistical significance we wanted. We could have avoided it if we configured the pilot scenario better.

**What problems is Tomi.ai solving and how is that benefiting you?**

We’re not the largest bank on the market, so we needed a solution that would let us outsmart our competition in digital acquisition, since our media budget did not allow us to outbid bigger banks.

  ### 13. Great team and product

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jim N. C. | Co-Founder, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 22, 2023

**What do you like best about Tomi.ai?**

The team has been great in helping us connect all the right data to the project. While we are in the early stages of the relationship, I am confident we will be able to see the impact of using Tomi.ai to improve the effectiveness of our ad spend.

**What do you dislike about Tomi.ai?**

We have not found a downside yet. The team has been in contact regularly to make sure we reach our milestones.

**What problems is Tomi.ai solving and how is that benefiting you?**

We are using Tomi.ai to get more of the most valuable conversions from our current advertising budget.

  ### 14. Great tool to improve performance of Google Ads

**Rating:** 5.0/5.0 stars

**Reviewed by:** Aleksey K. | Mid-Market (51-1000 emp.)

**Reviewed Date:** March 30, 2023

**What do you like best about Tomi.ai?**

Expertise of the team, technical support, and reliability.

**What do you dislike about Tomi.ai?**

We couldn't allocate a lot of traffic for the A/B test, and it took a long time to get statically significant results.

**What problems is Tomi.ai solving and how is that benefiting you?**

Improve performance of Google Ads: increase the average order value, increase ROAS, and scale the results.

  ### 15. Good marketing optimization tool.

**Rating:** 4.0/5.0 stars

**Reviewed by:** Iaroslav B. | Co-founder, CPO, Enterprise (> 1000 emp.)

**Reviewed Date:** March 13, 2023

**What do you like best about Tomi.ai?**

We were using TOMI.ai in 2020. That days it was quite a new tool, but already very useful. We increases our marketing campaigns ROI by 5%-15% delending on the product in one of ad networks.

**What do you dislike about Tomi.ai?**

Integration and analytics was quite raw in 2020. Also we received significant increase in ROI only with Facebook Ads, but didn't received same result with other ad network.

**What problems is Tomi.ai solving and how is that benefiting you?**

Optimizing digitals ads by providing specific composite targeting events into ad systems. We increased ROI of some campaigns from 5%-15%

  ### 16. Paid ads optimization tool to improve the metrics at every stage of the acquisition funnel

**Rating:** 4.5/5.0 stars

**Reviewed by:** Maria A. | Marketing manager, Banking, Enterprise (> 1000 emp.)

**Reviewed Date:** December 19, 2022

**What do you like best about Tomi.ai?**

How fast the pilot project was launched and how fast we saw the results
The vendor’s team are true experts in paid acquisition and they went that extra mile to help us achieve extraordinary results

**What do you dislike about Tomi.ai?**

Occasional issues with sending predictive conversions to ad platforms

**What problems is Tomi.ai solving and how is that benefiting you?**

Overall unit economics improvement for cash loans, on all stages of the funnel. 

Average check increase for approved loans

Approval rate increase for clients acquired online

  ### 17. Significant project-management and customer happiness care service

**Rating:** 4.5/5.0 stars

**Reviewed by:** Alyona P. | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 14, 2023

**What do you like best about Tomi.ai?**

Deep expertise and willing of Tomi.ai to share it for the project’s good at every step, starting from the service integration to the e-com routine tasks supervision is something we are mostly inspired by. It definitely helped us to avoid multiple possible problems and start benefiting with Tomi.ai service ASAP.

**What do you dislike about Tomi.ai?**

Everything was well, only positive impressions.

**What problems is Tomi.ai solving and how is that benefiting you?**

Optimization of marketing costs, increase in potential profit

  ### 18. Very accurate predictions of the LTV for a B2B SaaS product

**Rating:** 5.0/5.0 stars

**Reviewed by:** Maksym K. | Chief Digital Marketing Officer, Mid-Market (51-1000 emp.)

**Reviewed Date:** March 03, 2022

**What do you like best about Tomi.ai?**

Tomi.ai predicts the incremental impact on revenue of website visits from all sources, including organic, each touchpoint is scored. The accuracy of predictions is very high, when the cohorts matured we saw that the predicted revenue landed within a 20% margin of error from the actual revenue. 
One of the valuable insights for us was that branded paid search does not add as much value as we used to think, evaluating it with last-click attribution model. 
I find it that predictive post-click attribution is crucial to the correct understanding of cross-channel performance.

**What do you dislike about Tomi.ai?**

It was more of an inner limitation than a problem we faced, but still. To get the most of Tomi.ai’s platform we had to invest in the quality of our CRM data: how accurate the sales data was. The launch of the project with Tomi was another nudge that we as a business got that pushed us to clean our CRM data.

**What problems is Tomi.ai solving and how is that benefiting you?**

Improve targeting and run “minimum ROAS” campaigns on Facebook optimizing for revenue, 
Maximize performance of our ad campaigns (drive the ROAS metric),
Evaluate the traffic quality/campaign performance faster, before deals close (in my business it takes 4+ months for a deal to be closed)

We used Predictive targeting and Predictive optimization

  ### 19. Accurate predictive lead scoring from the team of MarTech champions

**Rating:** 4.5/5.0 stars

**Reviewed by:** Abdul Wajid S. | Head - Performance Marketing, Enterprise (> 1000 emp.)

**Reviewed Date:** August 13, 2022

**What do you like best about Tomi.ai?**

I like the prediction analysis which is very accurate (both the lead scores and the visitor scores), and the product team deeply understood our business and listened to our inputs to tweak the model. The Customer Success team is very knowledgeable and proactive. Their expertise is instrumental in running the A/B tests and beyond.

**What do you dislike about Tomi.ai?**

I wish the ML models could be trained faster in the limited allocated budget and time duration.

**What problems is Tomi.ai solving and how is that benefiting you?**

We are using Tomi.ai to get more high-quality leads with the same media budget. Faster optimization and better efficiency in the sales department.

  ### 20. A predictive optimization tool that actually works for real estate

**Rating:** 5.0/5.0 stars

**Reviewed by:** Olga R. | Head of advertising, Mid-Market (51-1000 emp.)

**Reviewed Date:** March 28, 2022

**What do you like best about Tomi.ai?**

Tomi.ai has really moved the needle for us when it comes to campaign effectiveness.  After we ran our first A/B test, we saw a 40% CAC decrease.  It was also helpful to gain insights into the effectiveness of our various channels.  We found we couldn’t have reliably measured their input without the help of Tomi’s attribution feature.

**What do you dislike about Tomi.ai?**

We started using Tomi when the project was still in private beta. We didn’t have access to the dashboard back then and had to rely on the efforts of Tomi’s customer success team.

**What problems is Tomi.ai solving and how is that benefiting you?**

We use Tomi.ai's predictive optimization product to reduce CAC.

  ### 21. Understanding the monetary value of each touch point

**Rating:** 5.0/5.0 stars

**Reviewed by:** Timofey M. | Менеджер по онлайн-маркетингу, Mid-Market (51-1000 emp.)

**Reviewed Date:** March 28, 2022

**What do you like best about Tomi.ai?**

We are pleased with a significant decrease in CAC that we achieved with Tomi's predictive optimization for a deep funnel event — 'Agent Introduction'. 
I also appreciate how it is a tool that works behind the scenes. It integrates with FB and Google, so that my team doesn’t have to learn a new interface in order to use it.

**What do you dislike about Tomi.ai?**

For now, nothing comes to mind. For now, nothing comes to mind.

**What problems is Tomi.ai solving and how is that benefiting you?**

We wanted to analyze the value of each touchpoint along the customer journey and remove the channels that didn’t add value to win our customers cheaper.


## Tomi.ai Discussions
  - [What is Tomi.ai used for?](https://www.g2.com/discussions/what-is-tomi-ai-used-for) - 1 comment, 2 upvotes

- [View Tomi.ai pricing details and edition comparison](https://www.g2.com/products/tomi-ai/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-25+03%3A55%3A59+-0500&secure%5Bsession_id%5D=cf8a3f5e-4f1d-4b8f-a4f3-f548ca77a140&secure%5Btoken%5D=0e61f17619d8832af0c6422fb9bbdb300f2bafb8dcf1e7607a88eb171bdcff7b&format=llm_user)

## Tomi.ai Features
**Channel Functionality**
- Display Functionality

**Campaign Management & Optimization**
- Paid Keyword Optimization
- Bid Rules
- Ad Creation and Editing
- Ad and Landing Page Scheduling
- Scenario Planning
- Portfolio Bid Optimization
- Advanced Targeting Options
- Offline Capabilities
- Extensions
- Product Listing Ads
- Budget Execution & Monitoring

**Retargeting**
- A/B Testing
- Audience Segmentation
- Behavioral Targeting
- Reporting & Analytics
- Geo Targeting
- Cross-channel Retargeting
- Personalization

**Attribution Modeling**
- Single-Touch Attribution
- Multi-Touch Attribution
- Algorithmic Attribution
- Cross-Device Attribution
- Offline Attribution
- Custom Attribution

**Platform Interoperability**
- Close Ecosystem API

**Platform Interoperability**
- Close Ecosystem API

**Platform Interoperability**
- Close Ecosystem API

**Agentic AI - Attribution**
- Autonomous Task Execution
- Cross-system Integration
- Natural Language Interaction
- Proactive Assistance

**Agentic AI - Cross-Channel Advertising**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Video Functionality**
- Video Functionality

**Analytics & Administration**
- Ad and Conversion Tracking
- Attribution
- Reports

**Marketing Distribution**
- Segmentation 
- Personalized Messaging 
- Website Personalization 
- Email Campaigns 
- Digital Advertising
- Direct Mail

**Marketing**
- B2B Attribution
- B2C Attribution
- Marketing Channels
- Integrations

**Agentic AI - Display Advertising**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Agentic AI - Social Media Advertising**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Agentic AI - Video Advertising**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Agentic AI - Retargeting**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Social Functionality**
- Social Functionality

**Platform**
- APIs
- Notifications
- Customization
- User, Role, and Access Management
- Performance and Reliability
- Enterprise Scalability
- Workflow Capability
- Internationalization

**Campaign Planning**
- Strategy Mapping 
- Prioritized Accounts 
- Trending Accounts 
- Sales Activation

**Reporting**
- Dashboards
- Data Visualizations
- Custom Reporting

**Integrations**
- Ad Network Integrations 
- Buyer Intent Data Integration
- Marketing Automation Integration
- CRM Integration

**Campaign Management**
- Campaign Dashboard
- Campaign Optimization
- Reach
- Bulk Editing
- Batch Uploading
- Brand Safety
- Fraud Protection
- Frequency Capping
- Budget Pacing
- Creative Optimization
- Rich Media Capabilties
- In-App Ads
- Mobile Rich Media Capabilities

**Targeting**
- Targeting
- Retargeting
- Geo-Targeting
- Contextual Targeting

**Platform**
- API / Integrations
- Custom Reports
- User, Role, and Access Management
- Performance and Reliability
- Enterprise Scalability
- Customization
- Workflow Capability
- Internationalization
- Notifications

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