Reporting Hub is a web-based business intelligence (BI) portal that enables organizations to securely deliver Microsoft Power BI reports to external and internal users through a branded, white-label web application. It is a type of embedded analytics and BI delivery solution designed to help software companies, service providers, and data teams scale the distribution of Power BI content without building or maintaining custom applications.
Built on Microsoft Power BI Embedded, Reporting Hub deploys directly into an organization’s own Azure environment and integrates with its existing Power BI tenant and Azure Active Directory. This architecture allows companies to offer analytics-as-a-service while maintaining control over security, infrastructure, and data governance. Reporting Hub is intended for scenarios where reports need to be shared with customers, partners, or stakeholders who do not have Power BI or Microsoft licenses.
The platform removes the need for custom development by providing a pre-built portal that handles authentication, report access, and user management. Power BI content creators require a Power BI Pro license to build and publish reports, while report consumers can view and interact with content without individual licenses, using capacity-based Power BI Embedded licensing instead.
Reporting Hub is commonly used by organizations that want to scale analytics delivery, embed Power BI into customer-facing solutions, or provide external reporting access without increasing per-user licensing costs.
Key capabilities and characteristics include:
White-label BI portal: A customizable, branded web application for delivering Power BI reports to customers, partners, or internal audiences.
Power BI Embedded integration: Uses capacity-based licensing so report viewers do not require individual Power BI or Microsoft licenses.
Azure-native deployment: Deploys into the customer’s own Azure environment and integrates with Azure Active Directory and their Power BI tenant.
No-code implementation: Eliminates the need for developers by providing a pre-built solution with a guided, self-serve installer.
Scalable analytics delivery: Supports large audiences and external users without incremental per-user licensing costs.
Reporting Hub is suited for SaaS providers, consultancies, and enterprises that need a scalable, secure, and maintainable way to distribute Power BI analytics beyond traditional internal users.
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Colin Harbut
