Strove Pricing Overview

Strove does not offer a permanent free plan, but it does provide a free trial that lets users to test the product before committing to a paid plan. Trial availability and duration may vary, so users should review the seller's official pricing page for the most current details.

According to G2 data, Strove pricing in 2026 starts at $8.00. Pricing may vary based on billing terms or usage, so users should review the Strove's official pricing page for the most current details.

Strove's pricing is best suited for mid-market companies in financial services, insurance, IT, and health and wellness — the segments most represented among G2 reviewers. The Essential plan at $8.00/month fits small businesses under 100 employees seeking structured wellness with rewards and wearable tracking. G2 reviewers from mid-market firms (51–1,000 employees) dominate the review base and consistently report strong adoption, team engagement, and measurable behavior change. Enterprise organizations, including those in financial services and oil and energy, gravitate toward Strove's Premium tier for white-labeling, AI personalization, and 1:1 mental health coaching. People teams prioritizing measurable wellness ROI across distributed workforces get the strongest fit.

Strove offers no permanent free tier, but a free trial is available for evaluation. Strove's Essential plan starts at $8.00/month and targets companies with fewer than 100 employees, covering wearable integrations, rewards, health content, a rewards marketplace, and HR reporting dashboards. Strove's Premium tier, priced via custom quote, adds AI-generated exercise and nutrition plans, 1:1 mental health coaching, white-label options, and premium support. G2 reviewers frequently praise the 1:1 coaching and personalized plans as standout differentiators, while Essential users value the rewards system and team challenges. The primary upgrade driver is access to mental health coaching and AI personalization unavailable in Essential.

G2 reviewers rate Strove 4.5/5 overall, with the vast majority awarding 5 stars — a strong signal of satisfaction relative to cost. G2 users across financial services, insurance, and IT consistently highlight the rewards marketplace, gamified challenges, team leaderboards, and holistic wellness content as delivering outsized value. One reviewer directly compared Strove to Discovery Vitality, calling it equally strong. The most common friction points are the 200-point weekly cap and limited wearable compatibility, particularly Huawei devices — not pricing itself. At $8.00/month for Essential, Strove's pricing appears well-aligned with perceived value, especially for companies replacing fragmented, multi-vendor wellness programs with a single platform.