[ Siteimp... Reviews ](https://www.g2.com/products/siteimprove/reviews) [ Siteimp... Reviews ](https://www.g2.com/products/siteimprove/reviews) # Siteimprove Features ##### ## Metrics (9) Sessions - Digital Analytics Accurately measure total web traffic and present data elegantly. Engagement Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc. Entry and Exit Pages Accurately determine where most people enter your site and where they leave and present data elegantly. Standard Event Tracking Software automatically tracks standard user actions. Custom Event Tracking Able to set up custom variables to track any user activity on the site. Retention Accurately measure bounce rate. Return Track user return rates and related metrics. Conversions Track what proportion of users convert via a certain action. Funnels See how many users proceed down a certain path to conversion. Show More ##### ## Reporting (8) Real-Time Reporting Obtain live data for who is currently accessing your site. Trending Report on how any user activity has changed over time. Retroactive Reporting Report on user activity in the past and set up predictive models for the future. Segmentation Break down a population of users by demographics, sequence actions, time, and able to build custom segments. Mobile Reporting Analytic tools are also available for mobile and tablet versions of websites. Custom Reports and Dashboards Allows users to easily build customized reports and dashboards. Prioritization Prioritizes accessibility compliance issues by severity. Site Comparison Allows users to compare websites by accessibility compliance. Show More ##### ## Other (4) User Data Able to access user-specific data such as location, language, gender, and activity while on the site. Site Search Reporting Report on keywords used in internal searches. Load Time Monitoring Track load times on different devices and systems. Campaign Tracking Analyze inbound marketing traffic to identify which campaigns are working best. Show More ##### ## Administration (8) API / Integrations Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications. QA Testing Able to test that event and variable setup are reporting data accurately. Performance and Reliability Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond. User, Role, and Access Management Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. User, Role, and Access Management Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. Policies and Controls Ability to control file/folder access by user or group, external sharing permissions, editing policies, device location restrictions, sharing by device, etc. Security Abilities to set standards for asset and risk management. Reporting Provides ability to create the reports that meet your business requirements Show More ##### ## Monitoring (7) Digital Media Monitoring Helps manage ad messaging and ensure standards within digital advertising campaigns. Compliance Monitoring Contains compliance monitoring for content and/or site layout. Social Media Monitoring Logs social media activity, ensuring subject matter is relevant to company goals. Compliance Monitoring Contains accessibility compliance monitoring for content and/or site layout Real-Time Monitoring Provides users with real-time information on how individuals are using accessibility accommodation tools to interact with the site Dynamic Crawling Contains dynamic crawling functionality to monitor a diverse range of content Task Management Allow users to assign and complete tasks related to compliance issues. Show More ##### ## Standards (4) Brand Design Consistency Monitors brand assets to ensure content is consistent with the design of the site. SEO Standards Pagination, page headers and titles, meta tags and URL structure all contribute well to site SEO. Internationalization Allows organizations multi-national organizations to use tool effectively across multiple languages and currencies. Web Accessibility Ensures availability of accessibility tools and provides information on how individuals are using accommodation tools to interact with the site Show More ##### ## SEO Auditing & Monitoring (5) SEO Alerting Delivers instantaneous notifications to alert users to significant issues or changes that could compromise a website's SEO health. SEO Auditing Evaluates a website's overall SEO health and recommends actions to correct potential issues or improve content. SEO Change Tracking Maintains a full record of changes to website content or infrastructure, and provides access to historical snapshots or backups. Technical SEO Provides an SEO web crawler that consistently monitors and identifies technical issues within a website. Engagement Tracking Tracks metrics that provide insight into how a user interacts with any interface or product Show More ##### ## SEO Content & Rankings (13) Link Building Provides tools for backlink analysis and identifies relevant link building opportunities. Keyword Research Suggests related keywords for a given search term and provides metrics such as keyword volume, difficulty, and competition. SERP Rank Tracking Tracks organic rank for targeted keywords and reports on current and historical metrics for average position, visibility, share of voice, traffic, etc. Localization Provides keyword ranking data based on geographic location and device type. Content Insights Offers tools to optimize SEO content such as long-tail keywords, audience insights, content intelligence, or an AI writing assistant. Customer Activity Tracking A report showing what actions customers perform Click Tracking Track the amount of clicks on individual products to measure campaign results Referral Tracking Log and store the source of contacts/leads Visitor Tracking Track visitors and purpose of visits Mobile Keywords Unique word that contains letters or numbers that identifies specific campaigns Keyword Research Tools Platforms that assist marketers in identifying relevant keywords for their content, websites, or advertising campaigns Keyword Tracking Track and monitor a specific set of keywords ROI Tracking Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Show More ##### ## SEO Reporting (7) Competitor Analysis Provides competitor data on key metrics such as backlinks, SERP rankings, organic search traffic, domain strength. etc. Data Visualization Displays rankings and key metrics visually, such as through charts or graphs Custom Reports Enables users to build customized SEO reports White Label Enables users to add their own branding to SEO reports Real-Time Data Receive data and information in real time Trend Analysis Review data from past periods to reveal recurring tendencies and predict future performance Scheduled/Automated Reports Set a time to generate routine reports automatically Show More ##### ## Automation (2) Automated Testing Automatically tests new web pages for accessibility compliance. Automated Scan Automatically scans or monitors websites for new accessibility compliance issues. Show More ##### ## Functionality (3) Customizable Testing Tools Provides customizable content testing and/or site testing tools Multi-User Testing Contains incremental and multi-user testing tools Filtering Contains filtering tools that allow developers to experience the website as a visually impaired individual Show More ##### ## Generative AI (3) AI Text Generation Allows users to generate text based on a text prompt. AI Text Summarization Condenses long documents or text into a brief summary. Generative AI Use AI to generate content in the form of text, images, videos, etc. Show More ##### ## AI Visibility & Tracking (2) AI Mention Tracking Allows the user to monitor where and how often their brand appears in AI-generated search results and conversational AI platforms. AI Search Ranking Insights Provides users with the ability to analyze how AI platforms rank and surface their brand in AI-generated search results. Show More ##### ## Sentiment & Brand Analysis (2) AI Sentiment Monitoring Enables users to evaluate how AI-generated content portrays their brand, detecting potential biases or misinformation. AI Hallucination Detection Provides users with the ability to identify incorrect or misleading AI-generated brand mentions that could impact perception. Show More ##### ## Competitive Benchmarking (2) Industry AI Sentiment Benchmarking Provides users with the ability to analyze sentiment trends for their brand versus industry peers in AI-generated content. Competitor AI Presence Comparison Allows users to compare how frequently their competitors are mentioned in AI-generated search results relative to their own brand. Show More ##### ## AI Content Optimization (2) Semantic Optimization for AI Models Allows users to adapt their content to align with the way AI platforms interpret and categorize information. AI-Driven Content Recommendations Offers users insights on how to refine messaging and content structure to improve AI-driven discoverability. Show More ##### ## Reporting & Alerts (2) Real-Time AI Mention Alerts Enables users to receive instant notifications when their brand is referenced in AI-generated responses. AI Visibility Reporting Provides users with detailed reports on AI-generated brand mentions, rankings, and sentiment analysis. Show More ##### ## Agentic AI - SEO Tools (11) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Natural Language Interaction Engages in human-like conversation for task delegation Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Third-Party Integrations Set up connections to third-party platforms to improve business processes Multi-Language Manage and support multiple languages Social Media Integration Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Google Analytics Integration Integration with Google Analytics to track and report website traffic Show More ##### ## Agentic AI - Digital Analytics (4) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Digital Governance (6) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Natural Language Interaction Engages in human-like conversation for task delegation Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Digital Accessibility Platforms (4) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Proactive Assistance Anticipates needs and offers suggestions without prompting Show More ##### ## Semantic Optimization & Entity Intelligence - AI Search Visibility Optimization tools (8) Entity Recognition & Mapping Identify and map entities within content to improve semantic understanding by AI systems Knowledge Graph & Entity Linking Connect content to entities and knowledge graph relationships to strengthen contextual signals Semantic Content Analysis Evaluate content context, topic coverage, and meaning to improve semantic discoverability Topic Authority Optimization Strengthen topical authority signals so AI systems recognize content as a credible source Content Gap Analysis Find prompts where competitors appear but your brand does not. Sentiment Analysis Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral Response Position Analysis See where your brand appears in AI-generated answers. Trend Analysis Review data from past periods to reveal recurring tendencies and predict future performance Show More ##### ## Workflow & Platform Integrations - AI Search Visibility Optimization tools (2) BI Integration Connect data to tools like GA4, Looker Studio, Tableau, and more BI Integration Connect data to tools like GA4, Looker Studio, Tableau, and more Show More ##### ## AI Retrieval Optimization - AI Search Visibility Optimization tools (5) Passage & Chunk Optimization Structure content into retrievable passages optimized for AI search and retrieval pipelines AI Citation Optimization Optimize content structure and clarity to increase the likelihood of AI-generated citation Retrieval Readiness Analysis Analyze whether content is technically and structurally ready for AI retrieval systems AI Query Matching Analysis Evaluate how well content aligns with natural language prompts used in AI search environments Brand Entity Analysis Assess how AI engines classify and represent the brand as an entity. Show More ##### ## AI Visibility Monitoring & Analytics - AI Search Visibility Optimization tools (7) AI Citation Monitoring Track references and citations of organizational content within AI answer engines AI Answer Visibility Tracking Monitor when and how content appears within AI-generated responses Generative Search Performance Analytics Analyze visibility and performance across AI-powered search and answer environments Multi-Language Tracking Monitor brand visibility across regions and languages. Prompt Visibility Monitoring Measure brand prominence in AI-generated answers to specific queries. AI Crawler Analytics Track which AI bots visit and index your site. Reporting/Analytics View and track pertinent metrics to find patterns and gain insights from data Show More ##### ## AI Content Structuring - AI Search Visibility Optimization tools (4) AI-Optimized Content Structuring Structure digital content so AI-powered search engines and answer systems can interpret and retrieve information accurately Schema & Structured Data Optimization Enhance content with structured data and schema markup to improve machine-readable meaning AI-Readable Content Formatting Format headings, passages, and metadata to improve how AI systems parse and extract information LLM-Ready Content Preparation Prepare content for retrieval and citation within large language model search and answer systems Show More ##### ## Integrations & Workflow Enablement - AI Accessibility Tools (1) CMS & Web Platform Integration Integrates with content management systems and web development platforms to apply accessibility improvements within workflows Show More ##### ## Automated Remediation & Optimization - AI Accessibility Tools (3) Keyboard Navigation Optimization Adjusts focus order and interaction patterns to support keyboard-only navigation automatically AI-Based ARIA Role & Attribute Correction Applies or corrects ARIA roles and attributes to ensure proper interaction with assistive technologies Automated Alt Text Generation Generates descriptive alternative text for images using AI to improve screen reader accessibility Show More ##### ## AI-Powered Detection & Analysis - AI Accessibility Tools (3) Dynamic Content Change Detection Monitors and evaluates accessibility issues in real time as content updates or user interactions occur Context-Aware Accessibility Detection Identifies accessibility barriers by interpreting semantic structure, visual elements, and user intent using AI models Computer Vision for UI Interpretation Analyzes visual components such as images, buttons, and layouts to understand their purpose and accessibility gaps Show More ##### ## Continuous Monitoring & Compliance - AI Accessibility Tools (3) Regression Detection for Accessibility Issues Identifies when previously resolved accessibility issues reappear after updates or releases Automated WCAG & ADA Compliance Alignment Maps detected and remediated issues to recognized standards such as WCAG and ADA requirements Continuous Accessibility Monitoring Tracks accessibility issues persistently across live environments rather than point-in-time scans Show More ##### ## Additional Functionality (91) Retargeting Adding retargeting pixels to track users who click a link and show them targeted ads API Application programming interface that allows for integration with other systems/databases User Management Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks Website Analytics Track and analyze information regarding website visitors Broken Link Discovery URL Shortener Online tool that takes a longer URL and condenses the link to optimize sharing through copy and paste techniques Social Media Monitoring Track activity on sites such as Facebook, Twitter, Instagram, etc. Custom Domains Create branded link campaigns or short links with one or multiple custom domains. Visual Analytics Interact with data visualization elements, such as charts and graphs, to drill down into data Backlink Management Collaboration Tools Provides a channel for team members to share media files, communicate, and work together Customizable Branding Add customized logos and colors to align with company branding Web Traffic Reporting Collect and analyze traffic data about website visitors For Marketing and Advertising Used by marketers and advertisers AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Reporting/Analytics View and track pertinent metrics to find patterns and gain insights from data SEO Management Optimize and manage the search engine optimization efforts for a website or digital content Secure Data Storage Securely stores data to prevent data loss or breaches Real-Time Analytics Analyze and gain insights into data in real-time Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities Campaign Management Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Geotargeting Geographic location of visitors determines behavior of the software Link Editing Change or redirect the destination URL of a short link URL Customization Modifying a website's URL to enhance readability, branding, or campaign alignment Data Import/Export Import and export data to and from software applications Link Analytics Track, analyze and report on click-through rates from URLs Multi-Channel Marketing Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Campaign Scheduling Set campaign schedules by selecting start, pause, and end dates Access Controls/Permissions Define levels of authorization for access to specific files or systems WYSIWYG Editor What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface Conversion Rate Optimization Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases) A/B Testing Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Localization Automation Adapt content to display differently based on viewer location Multi-Location Manage and support multiple locations Content Management Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Alerts/Notifications Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Real-Time Notifications Notifications that are delivered to users as soon as an event occurs Dashboard Assembly of graphs and charts for visualizing and tracking statistics/metrics Landing Pages/Web Forms Create landing pages or online forms designed to capture new leads and prospects Link Management Monitoring and organizing references from a webpage to external sites and internal pages Customizable Templates Pre-designed layouts that can be customized to match preferences and requirements Real-Time Updates Receive system updates as soon as any changes are made Monitoring Observe and track the demand, usage, progress or quality of a system, product, or user Audit Management Plan, schedule, and execute organization's accounts and assets to ensure compliance with policies and laws Workflow Management Create, design and manage workflows for repetitive tasks Campaign Analytics Track and interpret campaign performance metrics Reporting & Statistics Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Multi-Campaign Manage multiple campaigns in one system Email Marketing Create and send email blasts/campaigns Website Management Built-in website builder or integration with third-party site Performance Management Organize and manage the accomplishments and development of employees or performance of applications or systems Backlink Monitoring Discover the total number of backlinks, referring domains, and referring IPs going to a domain Performance Metrics A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Advertising Management Manage advertising space and its sales within your network or publication Content Personalization Personalize delivered content based on characteristics, preferences, behavior or other data across the network Issue Management Identify and respond to unexpected problems or failures (ie. "negative events") Heatmaps A visual display that uses a color spectrum to show how visitors interact with areas of a web page Problem Area Alerts Highlighting or otherwise flagging areas that require review or change Widgets An extended application or connector that enables users to perform additional services with their current set of tools Multivariate Testing Create many versions of emails, forms, or actions and gauge which is most effective Behavior Analytics Track and analyze user behavior within a system or network Audience Targeting Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Real-Time Reporting Active reporting of data and metrics Customer Segmentation Process of dividing customers into groups based on common characteristics Product Recommendations Product suggestions provided to users based on past behavior and relevant data, such as browsing and purchasing history Session Recording Record active support and chat sessions for auditing and training Mobile Friendly Test Measures how easily users can access, read, and navigate the site on mobile devices Drag & Drop Assemble applications and processes by dragging over and arranging pre-built components AI Visibility Score Track overall brand presence in AI with a unified metric. Share of Voice (SoV) Measure brand presence as a percentage of AI-generated conversations. AI Content Scoring Audit and rate content for AI citation readiness. AI Traffic Attribution Attribute web sessions and conversions to AI platforms. Prompt Organization Cluster queries by topic for clearer analysis. Citation Intelligence Identify and rank cited domains to inform content strategy. AI Accessibility Audit Check if key pages are accessible to AI crawlers. White Label Ability that lets users rebrand the software to make it look like their own Change Simulation Preview content changes’ impact on AI responses before publishing. Schema Guidance Review and enhance schema for better AI comprehension. LLMs Text File Management Create and manage llms.txt files for AI crawler guidance. Multi-Platform AI Coverage Track brand visibility across ChatGPT, Perplexity, Gemini, Google AI Overviews, Claude, and more. API Application programming interface that allows for integration with other systems/databases GEO-Optimized Content Creation Generate AI-ready articles and FAQs within the platform. Prompt Library Access curated or suggested prompts for coverage. Collaboration Tools Provides a channel for team members to share media files, communicate, and work together Persona-Based Segmentation Filter visibility data by buyer persona or job role. Multi-Brand Management Manage multiple brands with separate dashboards. SEO Management Optimize and manage the search engine optimization efforts for a website or digital content Misinformation Detection Alert teams to AI-generated brand inaccuracies or errors. Real User Prompt Dataset Access authentic user queries sent to AI platforms. Alerts/Notifications Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Competitive Benchmarking Compare brand frequency and position versus competitors in AI content. 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