[ Siteimp... Reviews ](https://www.g2.com/products/siteimprove/reviews) [ Siteimp... Reviews ](https://www.g2.com/products/siteimprove/reviews) # Siteimprove Features ##### ## Metrics (9) Sessions - Digital Analytics Accurately measure total web traffic and present data elegantly. Engagement Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc. Entry and Exit Pages Accurately determine where most people enter your site and where they leave and present data elegantly. Standard Event Tracking Software automatically tracks standard user actions. Custom Event Tracking Able to set up custom variables to track any user activity on the site. Retention Accurately measure bounce rate. Return Track user return rates and related metrics. Conversions Track what proportion of users convert via a certain action. Funnels See how many users proceed down a certain path to conversion. Show More ##### ## Reporting (8) Real-Time Reporting Obtain live data for who is currently accessing your site. Trending Report on how any user activity has changed over time. Retroactive Reporting Report on user activity in the past and set up predictive models for the future. Segmentation Break down a population of users by demographics, sequence actions, time, and able to build custom segments. Mobile Reporting Analytic tools are also available for mobile and tablet versions of websites. Custom Reports and Dashboards Allows users to easily build customized reports and dashboards. Prioritization Prioritizes accessibility compliance issues by severity. Site Comparison Allows users to compare websites by accessibility compliance. Show More ##### ## Other (4) User Data Able to access user-specific data such as location, language, gender, and activity while on the site. Site Search Reporting Report on keywords used in internal searches. Load Time Monitoring Track load times on different devices and systems. Campaign Tracking Analyze inbound marketing traffic to identify which campaigns are working best. Show More ##### ## Administration (8) API / Integrations Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications. QA Testing Able to test that event and variable setup are reporting data accurately. Performance and Reliability Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond. User, Role, and Access Management Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. User, Role, and Access Management Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. Policies and Controls Ability to control file/folder access by user or group, external sharing permissions, editing policies, device location restrictions, sharing by device, etc. Security Abilities to set standards for asset and risk management. Reporting Provides ability to create the reports that meet your business requirements Show More ##### ## Monitoring (7) Digital Media Monitoring Helps manage ad messaging and ensure standards within digital advertising campaigns. Compliance Monitoring Contains compliance monitoring for content and/or site layout. Social Media Monitoring Logs social media activity, ensuring subject matter is relevant to company goals. Compliance Monitoring Contains accessibility compliance monitoring for content and/or site layout Real-Time Monitoring Provides users with real-time information on how individuals are using accessibility accommodation tools to interact with the site Dynamic Crawling Contains dynamic crawling functionality to monitor a diverse range of content Task Management Allow users to assign and complete tasks related to compliance issues. Show More ##### ## Standards (4) Brand Design Consistency Monitors brand assets to ensure content is consistent with the design of the site. SEO Standards Pagination, page headers and titles, meta tags and URL structure all contribute well to site SEO. Internationalization Allows organizations multi-national organizations to use tool effectively across multiple languages and currencies. Web Accessibility Ensures availability of accessibility tools and provides information on how individuals are using accommodation tools to interact with the site Show More ##### ## SEO Auditing & Monitoring (4) SEO Alerting Delivers instantaneous notifications to alert users to significant issues or changes that could compromise a website's SEO health. SEO Auditing Evaluates a website's overall SEO health and recommends actions to correct potential issues or improve content. SEO Change Tracking Maintains a full record of changes to website content or infrastructure, and provides access to historical snapshots or backups. Technical SEO Provides an SEO web crawler that consistently monitors and identifies technical issues within a website. Show More ##### ## SEO Content & Rankings (5) Link Building Provides tools for backlink analysis and identifies relevant link building opportunities. Keyword Research Suggests related keywords for a given search term and provides metrics such as keyword volume, difficulty, and competition. SERP Rank Tracking Tracks organic rank for targeted keywords and reports on current and historical metrics for average position, visibility, share of voice, traffic, etc. Localization Provides keyword ranking data based on geographic location and device type. Content Insights Offers tools to optimize SEO content such as long-tail keywords, audience insights, content intelligence, or an AI writing assistant. Show More ##### ## SEO Reporting (4) Competitor Analysis Provides competitor data on key metrics such as backlinks, SERP rankings, organic search traffic, domain strength. etc. Data Visualization Displays rankings and key metrics visually, such as through charts or graphs Custom Reports Enables users to build customized SEO reports White Label Enables users to add their own branding to SEO reports Show More ##### ## Automation (2) Automated Testing Automatically tests new web pages for accessibility compliance. Automated Scan Automatically scans or monitors websites for new accessibility compliance issues. Show More ##### ## Functionality (3) Customizable Testing Tools Provides customizable content testing and/or site testing tools Multi-User Testing Contains incremental and multi-user testing tools Filtering Contains filtering tools that allow developers to experience the website as a visually impaired individual Show More ##### ## Generative AI (2) AI Text Generation Allows users to generate text based on a text prompt. AI Text Summarization Condenses long documents or text into a brief summary. Show More ##### ## AI Visibility & Tracking (2) AI Mention Tracking Allows the user to monitor where and how often their brand appears in AI-generated search results and conversational AI platforms. AI Search Ranking Insights Provides users with the ability to analyze how AI platforms rank and surface their brand in AI-generated search results. Show More ##### ## Sentiment & Brand Analysis (2) AI Sentiment Monitoring Enables users to evaluate how AI-generated content portrays their brand, detecting potential biases or misinformation. AI Hallucination Detection Provides users with the ability to identify incorrect or misleading AI-generated brand mentions that could impact perception. Show More ##### ## Competitive Benchmarking (2) Industry AI Sentiment Benchmarking Provides users with the ability to analyze sentiment trends for their brand versus industry peers in AI-generated content. Competitor AI Presence Comparison Allows users to compare how frequently their competitors are mentioned in AI-generated search results relative to their own brand. Show More ##### ## AI Content Optimization (2) Semantic Optimization for AI Models Allows users to adapt their content to align with the way AI platforms interpret and categorize information. AI-Driven Content Recommendations Offers users insights on how to refine messaging and content structure to improve AI-driven discoverability. Show More ##### ## Reporting & Alerts (2) Real-Time AI Mention Alerts Enables users to receive instant notifications when their brand is referenced in AI-generated responses. AI Visibility Reporting Provides users with detailed reports on AI-generated brand mentions, rankings, and sentiment analysis. Show More ##### ## Agentic AI - SEO Tools (7) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Natural Language Interaction Engages in human-like conversation for task delegation Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Digital Analytics (4) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Digital Governance (6) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Natural Language Interaction Engages in human-like conversation for task delegation Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Digital Accessibility Platforms (4) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Proactive Assistance Anticipates needs and offers suggestions without prompting Show More ##### ## Semantic Optimization & Entity Intelligence - AI Search Visibility Optimization tools (4) Entity Recognition & Mapping Identify and map entities within content to improve semantic understanding by AI systems Knowledge Graph & Entity Linking Connect content to entities and knowledge graph relationships to strengthen contextual signals Semantic Content Analysis Evaluate content context, topic coverage, and meaning to improve semantic discoverability Topic Authority Optimization Strengthen topical authority signals so AI systems recognize content as a credible source Show More ##### ## Workflow & Platform Integrations - AI Search Visibility Optimization tools (1) CMS & Publishing Workflow Integrations Integrate with content management and publishing platforms to operationalize AI optimization Show More ##### ## AI Retrieval Optimization - AI Search Visibility Optimization tools (4) Passage & Chunk Optimization Structure content into retrievable passages optimized for AI search and retrieval pipelines AI Citation Optimization Optimize content structure and clarity to increase the likelihood of AI-generated citation Retrieval Readiness Analysis Analyze whether content is technically and structurally ready for AI retrieval systems AI Query Matching Analysis Evaluate how well content aligns with natural language prompts used in AI search environments Show More ##### ## AI Visibility Monitoring & Analytics - AI Search Visibility Optimization tools (3) AI Citation Monitoring Track references and citations of organizational content within AI answer engines AI Answer Visibility Tracking Monitor when and how content appears within AI-generated responses Generative Search Performance Analytics Analyze visibility and performance across AI-powered search and answer environments Show More ##### ## AI Content Structuring - AI Search Visibility Optimization tools (4) AI-Optimized Content Structuring Structure digital content so AI-powered search engines and answer systems can interpret and retrieve information accurately Schema & Structured Data Optimization Enhance content with structured data and schema markup to improve machine-readable meaning AI-Readable Content Formatting Format headings, passages, and metadata to improve how AI systems parse and extract information LLM-Ready Content Preparation Prepare content for retrieval and citation within large language model search and answer systems Show More ##### ## Integrations & Workflow Enablement - AI Accessibility Tools (1) CMS & Web Platform Integration Integrates with content management systems and web development platforms to apply accessibility improvements within workflows Show More ##### ## Automated Remediation & Optimization - AI Accessibility Tools (3) Keyboard Navigation Optimization Adjusts focus order and interaction patterns to support keyboard-only navigation automatically AI-Based ARIA Role & Attribute Correction Applies or corrects ARIA roles and attributes to ensure proper interaction with assistive technologies Automated Alt Text Generation Generates descriptive alternative text for images using AI to improve screen reader accessibility Show More ##### ## AI-Powered Detection & Analysis - AI Accessibility Tools (3) Dynamic Content Change Detection Monitors and evaluates accessibility issues in real time as content updates or user interactions occur Context-Aware Accessibility Detection Identifies accessibility barriers by interpreting semantic structure, visual elements, and user intent using AI models Computer Vision for UI Interpretation Analyzes visual components such as images, buttons, and layouts to understand their purpose and accessibility gaps Show More ##### ## Continuous Monitoring & Compliance - AI Accessibility Tools (3) Regression Detection for Accessibility Issues Identifies when previously resolved accessibility issues reappear after updates or releases Automated WCAG & ADA Compliance Alignment Maps detected and remediated issues to recognized standards such as WCAG and ADA requirements Continuous Accessibility Monitoring Tracks accessibility issues persistently across live environments rather than point-in-time scans Show More ## Top-Rated Alternatives [ ![Silktide](https://images.g2crowd.com/uploads/product/hd_favicon/71947846da35b5f072d7e17ada8ac9e8/silktide.svg "Silktide") Silktide 4.8/5 (283) ](https://www.g2.com/products/silktide/reviews) [ ![Semrush](https://images.g2crowd.com/uploads/product/hd_favicon/e6c872117633137a9a91ffa14ee3ce41/semrush%282%29.svg "Semrush") Semrush 4.4/5 (3,864) ](https://www.g2.com/products/semrush/reviews) [ ![Acquia Web Governance](https://images.g2crowd.com/uploads/product/hd_favicon/1175db0aa799fd41d064a88c6be0c907/acquia-web-governance.svg "Acquia Web Governance") Acquia Web Governance 4.5/5 (152) ](https://www.g2.com/products/acquia-web-governance/reviews) [ View All Alternatives ](https://www.g2.com/products/siteimprove/competitors/alternatives) ## Technology Glossary Features View full feature definition View definitions of the features and discover new technology terms. [View Glossary](/glossary) [Competitor Analysis](/glossary/competitor-analysis) Competitor analysis is when one organization evaluates industry competitors for an understanding of strengths, weaknesses, and differentiating processes. Learn why conducting a competitor analysis is important and the steps to do one successfully. [Promotional Messages](/glossary/promotional-messages-definition) Promotional messages are used by businesses to advertise a product, event, or special offer to their customers. Learn more about promotional messages, their best practices, and how marketers can create promotional campaigns with SMS marketing software. [Mobile Reporting](/glossary/mobile-reporting-definition) Mobile reporting is a business intelligence solution that allows users to access analytics on mobile devices. Learn more about the benefits and uses. 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