Siteimprove Features

Accurately measure total web traffic and present data elegantly.

Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc.

Accurately determine where most people enter your site and where they leave and present data elegantly.

Software automatically tracks standard user actions.

Able to set up custom variables to track any user activity on the site.

Accurately measure bounce rate.

Track user return rates and related metrics.

Track what proportion of users convert via a certain action.

See how many users proceed down a certain path to conversion.

Obtain live data for who is currently accessing your site.

Report on how any user activity has changed over time.

Report on user activity in the past and set up predictive models for the future.

Break down a population of users by demographics, sequence actions, time, and able to build custom segments.

Analytic tools are also available for mobile and tablet versions of websites.

Allows users to easily build customized reports and dashboards.

Prioritizes accessibility compliance issues by severity.

Allows users to compare websites by accessibility compliance.

Able to access user-specific data such as location, language, gender, and activity while on the site.

Report on keywords used in internal searches.

Track load times on different devices and systems.

Analyze inbound marketing traffic to identify which campaigns are working best.

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.

Able to test that event and variable setup are reporting data accurately.

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Ability to control file/folder access by user or group, external sharing permissions, editing policies, device location restrictions, sharing by device, etc.

Abilities to set standards for asset and risk management.

Provides ability to create the reports that meet your business requirements

Helps manage ad messaging and ensure standards within digital advertising campaigns.

Contains compliance monitoring for content and/or site layout.

Logs social media activity, ensuring subject matter is relevant to company goals.

Contains accessibility compliance monitoring for content and/or site layout

Provides users with real-time information on how individuals are using accessibility accommodation tools to interact with the site

Contains dynamic crawling functionality to monitor a diverse range of content

Allow users to assign and complete tasks related to compliance issues.

Monitors brand assets to ensure content is consistent with the design of the site.

Pagination, page headers and titles, meta tags and URL structure all contribute well to site SEO.

Allows organizations multi-national organizations to use tool effectively across multiple languages and currencies.

Ensures availability of accessibility tools and provides information on how individuals are using accommodation tools to interact with the site

Delivers instantaneous notifications to alert users to significant issues or changes that could compromise a website's SEO health.

Evaluates a website's overall SEO health and recommends actions to correct potential issues or improve content.

Maintains a full record of changes to website content or infrastructure, and provides access to historical snapshots or backups.

Provides an SEO web crawler that consistently monitors and identifies technical issues within a website.

Provides tools for backlink analysis and identifies relevant link building opportunities.

Suggests related keywords for a given search term and provides metrics such as keyword volume, difficulty, and competition.

Tracks organic rank for targeted keywords and reports on current and historical metrics for average position, visibility, share of voice, traffic, etc.

Provides keyword ranking data based on geographic location and device type.

Offers tools to optimize SEO content such as long-tail keywords, audience insights, content intelligence, or an AI writing assistant.

Provides competitor data on key metrics such as backlinks, SERP rankings, organic search traffic, domain strength. etc.

Displays rankings and key metrics visually, such as through charts or graphs

Enables users to build customized SEO reports

Enables users to add their own branding to SEO reports

Automatically tests new web pages for accessibility compliance.

Automatically scans or monitors websites for new accessibility compliance issues.

Provides customizable content testing and/or site testing tools

Contains incremental and multi-user testing tools

Contains filtering tools that allow developers to experience the website as a visually impaired individual

Allows users to generate text based on a text prompt.

Condenses long documents or text into a brief summary.

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Engages in human-like conversation for task delegation

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Engages in human-like conversation for task delegation

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Anticipates needs and offers suggestions without prompting