Siteimprove Features

Accurately measure total web traffic and present data elegantly.

Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc.

Accurately determine where most people enter your site and where they leave and present data elegantly.

Software automatically tracks standard user actions.

Able to set up custom variables to track any user activity on the site.

Accurately measure bounce rate.

Track user return rates and related metrics.

Track what proportion of users convert via a certain action.

See how many users proceed down a certain path to conversion.

Obtain live data for who is currently accessing your site.

Report on how any user activity has changed over time.

Report on user activity in the past and set up predictive models for the future.

Break down a population of users by demographics, sequence actions, time, and able to build custom segments.

Analytic tools are also available for mobile and tablet versions of websites.

Allows users to easily build customized reports and dashboards.

Prioritizes accessibility compliance issues by severity.

Allows users to compare websites by accessibility compliance.

Able to access user-specific data such as location, language, gender, and activity while on the site.

Report on keywords used in internal searches.

Track load times on different devices and systems.

Analyze inbound marketing traffic to identify which campaigns are working best.

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.

Able to test that event and variable setup are reporting data accurately.

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Ability to control file/folder access by user or group, external sharing permissions, editing policies, device location restrictions, sharing by device, etc.

Abilities to set standards for asset and risk management.

Provides ability to create the reports that meet your business requirements

Helps manage ad messaging and ensure standards within digital advertising campaigns.

Contains compliance monitoring for content and/or site layout.

Logs social media activity, ensuring subject matter is relevant to company goals.

Contains accessibility compliance monitoring for content and/or site layout

Provides users with real-time information on how individuals are using accessibility accommodation tools to interact with the site

Contains dynamic crawling functionality to monitor a diverse range of content

Allow users to assign and complete tasks related to compliance issues.

Monitors brand assets to ensure content is consistent with the design of the site.

Pagination, page headers and titles, meta tags and URL structure all contribute well to site SEO.

Allows organizations multi-national organizations to use tool effectively across multiple languages and currencies.

Ensures availability of accessibility tools and provides information on how individuals are using accommodation tools to interact with the site

Delivers instantaneous notifications to alert users to significant issues or changes that could compromise a website's SEO health.

Evaluates a website's overall SEO health and recommends actions to correct potential issues or improve content.

Maintains a full record of changes to website content or infrastructure, and provides access to historical snapshots or backups.

Provides an SEO web crawler that consistently monitors and identifies technical issues within a website.

Tracks metrics that provide insight into how a user interacts with any interface or product

Provides tools for backlink analysis and identifies relevant link building opportunities.

Suggests related keywords for a given search term and provides metrics such as keyword volume, difficulty, and competition.

Tracks organic rank for targeted keywords and reports on current and historical metrics for average position, visibility, share of voice, traffic, etc.

Provides keyword ranking data based on geographic location and device type.

Offers tools to optimize SEO content such as long-tail keywords, audience insights, content intelligence, or an AI writing assistant.

A report showing what actions customers perform

Track the amount of clicks on individual products to measure campaign results

Log and store the source of contacts/leads

Track visitors and purpose of visits

Unique word that contains letters or numbers that identifies specific campaigns

Platforms that assist marketers in identifying relevant keywords for their content, websites, or advertising campaigns

Track and monitor a specific set of keywords

Monitor conversion rates and analyze effectiveness and profitability of marketing efforts

Provides competitor data on key metrics such as backlinks, SERP rankings, organic search traffic, domain strength. etc.

Displays rankings and key metrics visually, such as through charts or graphs

Enables users to build customized SEO reports

Enables users to add their own branding to SEO reports

Receive data and information in real time

Review data from past periods to reveal recurring tendencies and predict future performance

Set a time to generate routine reports automatically

Automatically tests new web pages for accessibility compliance.

Automatically scans or monitors websites for new accessibility compliance issues.

Provides customizable content testing and/or site testing tools

Contains incremental and multi-user testing tools

Contains filtering tools that allow developers to experience the website as a visually impaired individual

Allows users to generate text based on a text prompt.

Condenses long documents or text into a brief summary.

Use AI to generate content in the form of text, images, videos, etc.

Allows the user to monitor where and how often their brand appears in AI-generated search results and conversational AI platforms.

Provides users with the ability to analyze how AI platforms rank and surface their brand in AI-generated search results.

Enables users to evaluate how AI-generated content portrays their brand, detecting potential biases or misinformation.

Provides users with the ability to identify incorrect or misleading AI-generated brand mentions that could impact perception.

Provides users with the ability to analyze sentiment trends for their brand versus industry peers in AI-generated content.

Allows users to compare how frequently their competitors are mentioned in AI-generated search results relative to their own brand.

Allows users to adapt their content to align with the way AI platforms interpret and categorize information.

Offers users insights on how to refine messaging and content structure to improve AI-driven discoverability.

Enables users to receive instant notifications when their brand is referenced in AI-generated responses.

Provides users with detailed reports on AI-generated brand mentions, rankings, and sentiment analysis.

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Engages in human-like conversation for task delegation

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Set up connections to third-party platforms to improve business processes

Manage and support multiple languages

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Integration with Google Analytics to track and report website traffic

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Engages in human-like conversation for task delegation

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Anticipates needs and offers suggestions without prompting

Identify and map entities within content to improve semantic understanding by AI systems

Connect content to entities and knowledge graph relationships to strengthen contextual signals

Evaluate content context, topic coverage, and meaning to improve semantic discoverability

Strengthen topical authority signals so AI systems recognize content as a credible source

Find prompts where competitors appear but your brand does not.

Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral

See where your brand appears in AI-generated answers.

Review data from past periods to reveal recurring tendencies and predict future performance

Connect data to tools like GA4, Looker Studio, Tableau, and more

Connect data to tools like GA4, Looker Studio, Tableau, and more

Structure content into retrievable passages optimized for AI search and retrieval pipelines

Optimize content structure and clarity to increase the likelihood of AI-generated citation

Analyze whether content is technically and structurally ready for AI retrieval systems

Evaluate how well content aligns with natural language prompts used in AI search environments

Assess how AI engines classify and represent the brand as an entity.

Track references and citations of organizational content within AI answer engines

Monitor when and how content appears within AI-generated responses

Analyze visibility and performance across AI-powered search and answer environments

Monitor brand visibility across regions and languages.

Measure brand prominence in AI-generated answers to specific queries.

Track which AI bots visit and index your site.

View and track pertinent metrics to find patterns and gain insights from data

Structure digital content so AI-powered search engines and answer systems can interpret and retrieve information accurately

Enhance content with structured data and schema markup to improve machine-readable meaning

Format headings, passages, and metadata to improve how AI systems parse and extract information

Prepare content for retrieval and citation within large language model search and answer systems

Integrates with content management systems and web development platforms to apply accessibility improvements within workflows

Adjusts focus order and interaction patterns to support keyboard-only navigation automatically

Applies or corrects ARIA roles and attributes to ensure proper interaction with assistive technologies

Generates descriptive alternative text for images using AI to improve screen reader accessibility

Monitors and evaluates accessibility issues in real time as content updates or user interactions occur

Identifies accessibility barriers by interpreting semantic structure, visual elements, and user intent using AI models

Analyzes visual components such as images, buttons, and layouts to understand their purpose and accessibility gaps

Identifies when previously resolved accessibility issues reappear after updates or releases

Maps detected and remediated issues to recognized standards such as WCAG and ADA requirements

Tracks accessibility issues persistently across live environments rather than point-in-time scans

Adding retargeting pixels to track users who click a link and show them targeted ads

Application programming interface that allows for integration with other systems/databases

Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks

Track and analyze information regarding website visitors

Online tool that takes a longer URL and condenses the link to optimize sharing through copy and paste techniques

Track activity on sites such as Facebook, Twitter, Instagram, etc.

Create branded link campaigns or short links with one or multiple custom domains.

Interact with data visualization elements, such as charts and graphs, to drill down into data

Provides a channel for team members to share media files, communicate, and work together

Add customized logos and colors to align with company branding

Collect and analyze traffic data about website visitors

Used by marketers and advertisers

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

View and track pertinent metrics to find patterns and gain insights from data

Optimize and manage the search engine optimization efforts for a website or digital content

Securely stores data to prevent data loss or breaches

Analyze and gain insights into data in real-time

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Geographic location of visitors determines behavior of the software

Change or redirect the destination URL of a short link

Modifying a website's URL to enhance readability, branding, or campaign alignment

Import and export data to and from software applications

Track, analyze and report on click-through rates from URLs

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Set campaign schedules by selecting start, pause, and end dates

Define levels of authorization for access to specific files or systems

What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface

Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases)

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Adapt content to display differently based on viewer location

Manage and support multiple locations

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Notifications that are delivered to users as soon as an event occurs

Assembly of graphs and charts for visualizing and tracking statistics/metrics

Create landing pages or online forms designed to capture new leads and prospects

Monitoring and organizing references from a webpage to external sites and internal pages

Pre-designed layouts that can be customized to match preferences and requirements

Receive system updates as soon as any changes are made

Observe and track the demand, usage, progress or quality of a system, product, or user

Plan, schedule, and execute organization's accounts and assets to ensure compliance with policies and laws

Create, design and manage workflows for repetitive tasks

Track and interpret campaign performance metrics

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Manage multiple campaigns in one system

Create and send email blasts/campaigns

Built-in website builder or integration with third-party site

Organize and manage the accomplishments and development of employees or performance of applications or systems

Discover the total number of backlinks, referring domains, and referring IPs going to a domain

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Manage advertising space and its sales within your network or publication

Personalize delivered content based on characteristics, preferences, behavior or other data across the network

Identify and respond to unexpected problems or failures (ie. "negative events")

A visual display that uses a color spectrum to show how visitors interact with areas of a web page

Highlighting or otherwise flagging areas that require review or change

An extended application or connector that enables users to perform additional services with their current set of tools

Create many versions of emails, forms, or actions and gauge which is most effective

Track and analyze user behavior within a system or network

Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention

Active reporting of data and metrics

Process of dividing customers into groups based on common characteristics

Product suggestions provided to users based on past behavior and relevant data, such as browsing and purchasing history

Record active support and chat sessions for auditing and training

Measures how easily users can access, read, and navigate the site on mobile devices

Assemble applications and processes by dragging over and arranging pre-built components

Track overall brand presence in AI with a unified metric.

Measure brand presence as a percentage of AI-generated conversations.

Audit and rate content for AI citation readiness.

Attribute web sessions and conversions to AI platforms.

Cluster queries by topic for clearer analysis.

Identify and rank cited domains to inform content strategy.

Check if key pages are accessible to AI crawlers.

Ability that lets users rebrand the software to make it look like their own

Preview content changes’ impact on AI responses before publishing.

Review and enhance schema for better AI comprehension.

Create and manage llms.txt files for AI crawler guidance.

Track brand visibility across ChatGPT, Perplexity, Gemini, Google AI Overviews, Claude, and more.

Application programming interface that allows for integration with other systems/databases

Generate AI-ready articles and FAQs within the platform.

Access curated or suggested prompts for coverage.

Provides a channel for team members to share media files, communicate, and work together

Filter visibility data by buyer persona or job role.

Manage multiple brands with separate dashboards.

Optimize and manage the search engine optimization efforts for a website or digital content

Alert teams to AI-generated brand inaccuracies or errors.

Access authentic user queries sent to AI platforms.

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Compare brand frequency and position versus competitors in AI content.