Siteimprove Features
Metrics (9)
Sessions - Digital Analytics
Accurately measure total web traffic and present data elegantly. 121 reviewers of Siteimprove have provided feedback on this feature.
Engagement
As reported in 112 Siteimprove reviews. Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc.
Entry and Exit Pages
As reported in 112 Siteimprove reviews. Accurately determine where most people enter your site and where they leave and present data elegantly.
Standard Event Tracking
Based on 101 Siteimprove reviews. Software automatically tracks standard user actions.
Custom Event Tracking
Able to set up custom variables to track any user activity on the site. This feature was mentioned in 93 Siteimprove reviews.
Retention
Based on 99 Siteimprove reviews. Accurately measure bounce rate.
Return
Track user return rates and related metrics. This feature was mentioned in 96 Siteimprove reviews.
Conversions
Based on 89 Siteimprove reviews. Track what proportion of users convert via a certain action.
Funnels
As reported in 90 Siteimprove reviews. See how many users proceed down a certain path to conversion.
Reporting (8)
Real-Time Reporting
As reported in 108 Siteimprove reviews. Obtain live data for who is currently accessing your site.
Trending
Based on 107 Siteimprove reviews. Report on how any user activity has changed over time.
Retroactive Reporting
Report on user activity in the past and set up predictive models for the future. 49 reviewers of Siteimprove have provided feedback on this feature.
Segmentation
Based on 97 Siteimprove reviews. Break down a population of users by demographics, sequence actions, time, and able to build custom segments.
Mobile Reporting
Analytic tools are also available for mobile and tablet versions of websites. 99 reviewers of Siteimprove have provided feedback on this feature.
Custom Reports and Dashboards
Allows users to easily build customized reports and dashboards. This feature was mentioned in 114 Siteimprove reviews.
Prioritization
Prioritizes accessibility compliance issues by severity. 104 reviewers of Siteimprove have provided feedback on this feature.
Site Comparison
Allows users to compare websites by accessibility compliance. 89 reviewers of Siteimprove have provided feedback on this feature.
Other (4)
User Data
Able to access user-specific data such as location, language, gender, and activity while on the site. This feature was mentioned in 111 Siteimprove reviews.
Site Search Reporting
Report on keywords used in internal searches. This feature was mentioned in 111 Siteimprove reviews.
Load Time Monitoring
Track load times on different devices and systems. This feature was mentioned in 105 Siteimprove reviews.
Campaign Tracking
As reported in 85 Siteimprove reviews. Analyze inbound marketing traffic to identify which campaigns are working best.
Administration (8)
API / Integrations
As reported in 88 Siteimprove reviews. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.
QA Testing
Based on 92 Siteimprove reviews. Able to test that event and variable setup are reporting data accurately.
Performance and Reliability
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond. This feature was mentioned in 132 Siteimprove reviews.
User, Role, and Access Management
Based on 131 Siteimprove reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
User, Role, and Access Management
Based on 129 Siteimprove reviews and verified by the G2 Product R&D team. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Policies and Controls
Based on 125 Siteimprove reviews and verified by the G2 Product R&D team. Ability to control file/folder access by user or group, external sharing permissions, editing policies, device location restrictions, sharing by device, etc.
Security
Based on 98 Siteimprove reviews and verified by the G2 Product R&D team. Abilities to set standards for asset and risk management.
Reporting
Based on 122 Siteimprove reviews and verified by the G2 Product R&D team. Provides ability to create the reports that meet your business requirements
Monitoring (7)
Digital Media Monitoring
Based on 45 Siteimprove reviews. Helps manage ad messaging and ensure standards within digital advertising campaigns.
Compliance Monitoring
Based on 122 Siteimprove reviews and verified by the G2 Product R&D team. Contains compliance monitoring for content and/or site layout.
Social Media Monitoring
Based on 40 Siteimprove reviews. Logs social media activity, ensuring subject matter is relevant to company goals.
Compliance Monitoring
As reported in 188 Siteimprove reviews. Contains accessibility compliance monitoring for content and/or site layout
Real-Time Monitoring
Provides users with real-time information on how individuals are using accessibility accommodation tools to interact with the site This feature was mentioned in 65 Siteimprove reviews.
Dynamic Crawling
Based on 182 Siteimprove reviews. Contains dynamic crawling functionality to monitor a diverse range of content
Task Management
As reported in 98 Siteimprove reviews. Allow users to assign and complete tasks related to compliance issues.
Standards (4)
Brand Design Consistency
Based on 108 Siteimprove reviews and verified by the G2 Product R&D team. Monitors brand assets to ensure content is consistent with the design of the site.
SEO Standards
Based on 111 Siteimprove reviews and verified by the G2 Product R&D team. Pagination, page headers and titles, meta tags and URL structure all contribute well to site SEO.
Internationalization
Based on 69 Siteimprove reviews. Allows organizations multi-national organizations to use tool effectively across multiple languages and currencies.
Web Accessibility
Based on 89 Siteimprove reviews and verified by the G2 Product R&D team. Ensures availability of accessibility tools and provides information on how individuals are using accommodation tools to interact with the site
SEO Auditing & Monitoring (4)
SEO Alerting
As reported in 69 Siteimprove reviews. Delivers instantaneous notifications to alert users to significant issues or changes that could compromise a website's SEO health.
SEO Auditing
As reported in 62 Siteimprove reviews. Evaluates a website's overall SEO health and recommends actions to correct potential issues or improve content.
SEO Change Tracking
Based on 61 Siteimprove reviews. Maintains a full record of changes to website content or infrastructure, and provides access to historical snapshots or backups.
Technical SEO
Provides an SEO web crawler that consistently monitors and identifies technical issues within a website. This feature was mentioned in 61 Siteimprove reviews.
SEO Content & Rankings (5)
Link Building
Provides tools for backlink analysis and identifies relevant link building opportunities. 89 reviewers of Siteimprove have provided feedback on this feature.
Keyword Research
Suggests related keywords for a given search term and provides metrics such as keyword volume, difficulty, and competition. 108 reviewers of Siteimprove have provided feedback on this feature.
SERP Rank Tracking
Tracks organic rank for targeted keywords and reports on current and historical metrics for average position, visibility, share of voice, traffic, etc. This feature was mentioned in 79 Siteimprove reviews.
Localization
Based on 65 Siteimprove reviews. Provides keyword ranking data based on geographic location and device type.
Content Insights
As reported in 52 Siteimprove reviews. Offers tools to optimize SEO content such as long-tail keywords, audience insights, content intelligence, or an AI writing assistant.
SEO Reporting (4)
Competitor Analysis
As reported in 89 Siteimprove reviews. Provides competitor data on key metrics such as backlinks, SERP rankings, organic search traffic, domain strength. etc.
Data Visualization
As reported in 80 Siteimprove reviews. Displays rankings and key metrics visually, such as through charts or graphs
Custom Reports
As reported in 84 Siteimprove reviews. Enables users to build customized SEO reports
White Label
Enables users to add their own branding to SEO reports This feature was mentioned in 61 Siteimprove reviews.
Automation (2)
Automated Testing
Automatically tests new web pages for accessibility compliance. 95 reviewers of Siteimprove have provided feedback on this feature.
Automated Scan
Automatically scans or monitors websites for new accessibility compliance issues. 100 reviewers of Siteimprove have provided feedback on this feature.
Functionality (3)
Customizable Testing Tools
Provides customizable content testing and/or site testing tools 132 reviewers of Siteimprove have provided feedback on this feature.
Multi-User Testing
Contains incremental and multi-user testing tools 111 reviewers of Siteimprove have provided feedback on this feature.
Filtering
Contains filtering tools that allow developers to experience the website as a visually impaired individual 135 reviewers of Siteimprove have provided feedback on this feature.
Generative AI (2)
AI Text Generation
Allows users to generate text based on a text prompt. This feature was mentioned in 33 Siteimprove reviews.
AI Text Summarization
Condenses long documents or text into a brief summary. 33 reviewers of Siteimprove have provided feedback on this feature.
Agentic AI - SEO Tools (7)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Digital Analytics (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Digital Governance (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Digital Accessibility Platforms (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Technology Glossary Features
View definitions of the features and discover new technology terms.
Competitor analysis is when one organization evaluates industry competitors for an understanding of strengths, weaknesses, and differentiating processes. Learn why conducting a competitor analysis is important and the steps to do one successfully.
Promotional messages are used by businesses to advertise a product, event, or special offer to their customers. Learn more about promotional messages, their best practices, and how marketers can create promotional campaigns with SMS marketing software.
Mobile reporting is a business intelligence solution that allows users to access analytics on mobile devices. Learn more about the benefits and uses.





