Siteimprove Features
Metrics (9)
Sessions - Digital Analytics
Based on 122 Siteimprove reviews. Accurately measure total web traffic and present data elegantly.
Engagement
As reported in 113 Siteimprove reviews. Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc.
Entry and Exit Pages
As reported in 113 Siteimprove reviews. Accurately determine where most people enter your site and where they leave and present data elegantly.
Standard Event Tracking
Software automatically tracks standard user actions. This feature was mentioned in 102 Siteimprove reviews.
Custom Event Tracking
As reported in 94 Siteimprove reviews. Able to set up custom variables to track any user activity on the site.
Retention
Accurately measure bounce rate. 100 reviewers of Siteimprove have provided feedback on this feature.
Return
Track user return rates and related metrics. This feature was mentioned in 97 Siteimprove reviews.
Conversions
Track what proportion of users convert via a certain action. 90 reviewers of Siteimprove have provided feedback on this feature.
Funnels
See how many users proceed down a certain path to conversion. 91 reviewers of Siteimprove have provided feedback on this feature.
Reporting (8)
Real-Time Reporting
As reported in 109 Siteimprove reviews. Obtain live data for who is currently accessing your site.
Trending
Report on how any user activity has changed over time. 108 reviewers of Siteimprove have provided feedback on this feature.
Retroactive Reporting
Report on user activity in the past and set up predictive models for the future. 50 reviewers of Siteimprove have provided feedback on this feature.
Segmentation
Break down a population of users by demographics, sequence actions, time, and able to build custom segments. This feature was mentioned in 98 Siteimprove reviews.
Mobile Reporting
Analytic tools are also available for mobile and tablet versions of websites. This feature was mentioned in 100 Siteimprove reviews.
Custom Reports and Dashboards
Allows users to easily build customized reports and dashboards. 115 reviewers of Siteimprove have provided feedback on this feature.
Prioritization
Prioritizes accessibility compliance issues by severity. This feature was mentioned in 105 Siteimprove reviews.
Site Comparison
Based on 90 Siteimprove reviews. Allows users to compare websites by accessibility compliance.
Other (4)
User Data
Able to access user-specific data such as location, language, gender, and activity while on the site. 112 reviewers of Siteimprove have provided feedback on this feature.
Site Search Reporting
Report on keywords used in internal searches. 112 reviewers of Siteimprove have provided feedback on this feature.
Load Time Monitoring
As reported in 106 Siteimprove reviews. Track load times on different devices and systems.
Campaign Tracking
Based on 86 Siteimprove reviews. Analyze inbound marketing traffic to identify which campaigns are working best.
Administration (8)
API / Integrations
Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications. 89 reviewers of Siteimprove have provided feedback on this feature.
QA Testing
Able to test that event and variable setup are reporting data accurately. 93 reviewers of Siteimprove have provided feedback on this feature.
Performance and Reliability
Based on 133 Siteimprove reviews. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. This feature was mentioned in 132 Siteimprove reviews.
User, Role, and Access Management
Based on 129 Siteimprove reviews and verified by the G2 Product R&D team. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Policies and Controls
Based on 125 Siteimprove reviews and verified by the G2 Product R&D team. Ability to control file/folder access by user or group, external sharing permissions, editing policies, device location restrictions, sharing by device, etc.
Security
Based on 98 Siteimprove reviews and verified by the G2 Product R&D team. Abilities to set standards for asset and risk management.
Reporting
Based on 122 Siteimprove reviews and verified by the G2 Product R&D team. Provides ability to create the reports that meet your business requirements
Monitoring (7)
Digital Media Monitoring
Helps manage ad messaging and ensure standards within digital advertising campaigns. 45 reviewers of Siteimprove have provided feedback on this feature.
Compliance Monitoring
Based on 122 Siteimprove reviews and verified by the G2 Product R&D team. Contains compliance monitoring for content and/or site layout.
Social Media Monitoring
As reported in 40 Siteimprove reviews. Logs social media activity, ensuring subject matter is relevant to company goals.
Compliance Monitoring
Contains accessibility compliance monitoring for content and/or site layout 189 reviewers of Siteimprove have provided feedback on this feature.
Real-Time Monitoring
Based on 66 Siteimprove reviews. Provides users with real-time information on how individuals are using accessibility accommodation tools to interact with the site
Dynamic Crawling
Contains dynamic crawling functionality to monitor a diverse range of content 183 reviewers of Siteimprove have provided feedback on this feature.
Task Management
Based on 99 Siteimprove reviews. Allow users to assign and complete tasks related to compliance issues.
Standards (4)
Brand Design Consistency
Based on 108 Siteimprove reviews and verified by the G2 Product R&D team. Monitors brand assets to ensure content is consistent with the design of the site.
SEO Standards
Based on 111 Siteimprove reviews and verified by the G2 Product R&D team. Pagination, page headers and titles, meta tags and URL structure all contribute well to site SEO.
Internationalization
As reported in 69 Siteimprove reviews. Allows organizations multi-national organizations to use tool effectively across multiple languages and currencies.
Web Accessibility
Based on 89 Siteimprove reviews and verified by the G2 Product R&D team. Ensures availability of accessibility tools and provides information on how individuals are using accommodation tools to interact with the site
SEO Auditing & Monitoring (4)
SEO Alerting
Delivers instantaneous notifications to alert users to significant issues or changes that could compromise a website's SEO health. 70 reviewers of Siteimprove have provided feedback on this feature.
SEO Auditing
Evaluates a website's overall SEO health and recommends actions to correct potential issues or improve content. 63 reviewers of Siteimprove have provided feedback on this feature.
SEO Change Tracking
As reported in 62 Siteimprove reviews. Maintains a full record of changes to website content or infrastructure, and provides access to historical snapshots or backups.
Technical SEO
Provides an SEO web crawler that consistently monitors and identifies technical issues within a website. This feature was mentioned in 62 Siteimprove reviews.
SEO Content & Rankings (5)
Link Building
Provides tools for backlink analysis and identifies relevant link building opportunities. This feature was mentioned in 90 Siteimprove reviews.
Keyword Research
Suggests related keywords for a given search term and provides metrics such as keyword volume, difficulty, and competition. 109 reviewers of Siteimprove have provided feedback on this feature.
SERP Rank Tracking
As reported in 80 Siteimprove reviews. Tracks organic rank for targeted keywords and reports on current and historical metrics for average position, visibility, share of voice, traffic, etc.
Localization
Based on 66 Siteimprove reviews. Provides keyword ranking data based on geographic location and device type.
Content Insights
As reported in 53 Siteimprove reviews. Offers tools to optimize SEO content such as long-tail keywords, audience insights, content intelligence, or an AI writing assistant.
SEO Reporting (4)
Competitor Analysis
As reported in 90 Siteimprove reviews. Provides competitor data on key metrics such as backlinks, SERP rankings, organic search traffic, domain strength. etc.
Data Visualization
Displays rankings and key metrics visually, such as through charts or graphs 81 reviewers of Siteimprove have provided feedback on this feature.
Custom Reports
Enables users to build customized SEO reports This feature was mentioned in 85 Siteimprove reviews.
White Label
Enables users to add their own branding to SEO reports 62 reviewers of Siteimprove have provided feedback on this feature.
Automation (2)
Automated Testing
As reported in 96 Siteimprove reviews. Automatically tests new web pages for accessibility compliance.
Automated Scan
As reported in 101 Siteimprove reviews. Automatically scans or monitors websites for new accessibility compliance issues.
Functionality (3)
Customizable Testing Tools
Provides customizable content testing and/or site testing tools This feature was mentioned in 133 Siteimprove reviews.
Multi-User Testing
As reported in 112 Siteimprove reviews. Contains incremental and multi-user testing tools
Filtering
Based on 136 Siteimprove reviews. Contains filtering tools that allow developers to experience the website as a visually impaired individual
Generative AI (2)
AI Text Generation
Allows users to generate text based on a text prompt. This feature was mentioned in 34 Siteimprove reviews.
AI Text Summarization
Condenses long documents or text into a brief summary. 34 reviewers of Siteimprove have provided feedback on this feature.
Agentic AI - SEO Tools (7)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Digital Analytics (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Digital Governance (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Digital Accessibility Platforms (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Technology Glossary Features
View definitions of the features and discover new technology terms.
Promotional messages are used by businesses to advertise a product, event, or special offer to their customers. Learn more about promotional messages, their best practices, and how marketers can create promotional campaigns with SMS marketing software.
Competitor analysis is when one organization evaluates industry competitors for an understanding of strengths, weaknesses, and differentiating processes. Learn why conducting a competitor analysis is important and the steps to do one successfully.
Mobile reporting is a business intelligence solution that allows users to access analytics on mobile devices. Learn more about the benefits and uses.





