Introducing G2.ai, the future of software buying.Try now
Compare Semrush and Siteimprove 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Meltwater
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Accessible Web RAMP
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Cloud Campaign
Visit Website
At a Glance
Market Segments
Small-Business (65.1% of reviews)
Enterprise (48.7% of reviews)
Entry-Level Pricing
$139.94 Per Month
No pricing available
Semrush
Star Rating
(3,065)4.5 out of 5
Market Segments
Small-Business (65.1% of reviews)
Pros & Cons
Entry-Level Pricing
$139.94 Per Month
Free Trial is available
Browse all 5 pricing plansSiteimprove
Star Rating
(431)4.6 out of 5
Market Segments
Enterprise (48.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about SiteimproveSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Semrush excels in providing a comprehensive suite of SEO tools, making it a go-to for users focused on keyword research and competitor analysis. One user mentioned, "What I like most about Semrush is that it puts almost everything you need for SEO in one place," highlighting its efficiency in streamlining these tasks.
- Users say Siteimprove stands out for its user-friendly interface, which many find intuitive and easy to navigate. A recent reviewer noted, "I like how user-friendly Siteimprove is, making it easy for me to navigate and utilize the platform efficiently," which enhances productivity for daily tasks.
- Reviewers mention that Semrush's robust data analytics capabilities are a significant advantage, with one user calling it a "powerhouse of data!" This indicates that users appreciate the depth of insights available for tracking SEO performance and making informed decisions.
- According to verified reviews, Siteimprove is praised for its strong focus on quality improvements and accessibility features. A user shared, "This tool has become my daily companion for identifying and monitoring quality improvements," showcasing its effectiveness in tracking enhancements over time.
- G2 reviewers highlight that while Semrush has a higher overall satisfaction score, Siteimprove's support quality is notably strong, with users rating it highly for responsiveness and helpfulness. One reviewer stated, "The report UI is really robust," indicating that Siteimprove provides valuable reporting tools that users find beneficial.
- Users report that Semrush's implementation process is quick and efficient, with many appreciating the intuitive onboarding experience. This is contrasted by Siteimprove's slightly more complex setup, which some users find less straightforward, although they still value its overall functionality.
Pricing
Entry-Level Pricing
Semrush
Pro
$139.94
Per Month
For freelancers, startups and in-house marketers with limited budget. Run your SEO, PPC, SMM and content projects with 40+ advanced tools and know your competitors’ traffic sources, rankings, social media results & more.
- 10,000 results per report
- 3,000 reports per day
- Display advertising research
Siteimprove
No pricing availableFree Trial
Semrush
Free Trial is available
Siteimprove
No trial information availableRatings
Meets Requirements
8.8
2,473
9.1
351
Ease of Use
8.3
2,498
8.7
352
Ease of Setup
8.6
1,705
8.9
230
Ease of Admin
8.6
1,277
8.8
229
Quality of Support
8.6
2,168
9.2
329
Has the product been a good partner in doing business?
8.7
1,257
9.4
227
Product Direction (% positive)
8.8
2,383
9.0
341
Features by Category
Metrics
8.4
433
8.8
122
8.3
427
8.7
113
7.9
409
8.6
113
7.7
383
8.4
102
7.4
372
8.3
94
7.5
366
8.4
100
7.4
369
8.3
97
7.5
379
8.1
90
7.1
364
8.2
91
Reporting
8.0
420
8.5
109
8.2
410
8.4
108
7.8
395
8.2
50
7.7
395
8.4
98
7.9
390
8.2
100
7.6
370
Feature Not Available
8.0
404
8.7
115
Other
7.7
382
8.6
112
8.1
395
8.5
112
7.7
384
8.6
106
8.0
386
8.3
86
7.4
351
Feature Not Available
7.0
331
Feature Not Available
7.6
350
Feature Not Available
Agentic AI - Digital Analytics
6.6
44
Not enough data
7.3
44
Not enough data
6.9
44
Not enough data
7.0
42
Not enough data
Administration
7.7
361
7.9
89
7.4
348
8.5
93
8.5
401
8.9
133
8.3
392
8.8
132
Social Analytics
8.9(won by default)
289
Not enough data
8.5(won by default)
270
Not enough data
8.7(won by default)
276
Not enough data
8.2(won by default)
243
Not enough data
Feature Not Available
Not enough data
8.1(won by default)
213
Not enough data
8.1(won by default)
209
Not enough data
Reports & Dashboards
8.4(won by default)
273
Not enough data
8.8(won by default)
281
Not enough data
8.7(won by default)
267
Not enough data
7.9(won by default)
206
Not enough data
Agentic AI - Social Media Analytics
7.3(won by default)
20
Not enough data
7.2(won by default)
20
Not enough data
7.8(won by default)
20
Not enough data
8.1(won by default)
20
Not enough data
7.9(won by default)
20
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monitoring
Not enough data
7.4
45
Not enough data
8.9
122
|
Verified
Not enough data
6.5
40
Administration
Not enough data
8.7
129
|
Verified
Not enough data
8.9
125
|
Verified
Not enough data
8.6
98
|
Verified
Not enough data
8.5
122
|
Verified
Standards
Not enough data
8.2
108
|
Verified
Not enough data
8.6
111
|
Verified
Not enough data
7.9
69
Not enough data
9.1
89
|
Verified
Agentic AI - Digital Governance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Listing Management
8.6
238
|
Verified
Not enough data
8.2
235
|
Verified
Not enough data
8.5
238
|
Verified
Not enough data
8.5
250
|
Verified
Not enough data
Performance
8.3
257
|
Verified
Not enough data
8.7
263
|
Verified
Not enough data
Local Search Optimization
8.9
586
|
Verified
Not enough data
8.4
541
|
Verified
Not enough data
8.4
513
|
Verified
Not enough data
8.3
526
|
Verified
Not enough data
7.9
510
|
Verified
Not enough data
8.8
572
|
Verified
Not enough data
Platform Basics
8.5
557
Not enough data
8.6
566
Not enough data
Agentic AI - Competitive Intelligence
7.0
69
Not enough data
Platform Data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
522
Not enough data
Platform Content
7.3
461
Not enough data
Platform Reporting
8.0
536
Not enough data
8.3
543
Not enough data
Platform Basics
8.5
103
Not enough data
8.2
100
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
92
Not enough data
8.4
103
Not enough data
Content Planning
Feature Not Available
Not enough data
8.2
96
Not enough data
8.7
106
Not enough data
Marketing Campaign Performance
8.4
79
Not enough data
8.7
80
Not enough data
Agentic AI - Marketing Calendar
7.0
10
Not enough data
7.0
10
Not enough data
6.2
10
Not enough data
6.5
10
Not enough data
Other Features
8.4
104
Not enough data
8.9
90
Not enough data
SEO Auditing & Monitoring
8.7
1008
8.0
70
9.0
892
8.5
63
8.8
845
8.1
62
8.8
861
8.5
62
Agentic AI - SEO Tools
6.5
170
5.3
5
6.7
171
5.3
5
6.7
171
5.7
5
6.6
168
5.3
5
6.5
169
5.0
5
6.5
164
5.7
5
6.7
166
5.7
5
SEO Content & Rankings
8.2
1481
7.8
90
9.1
1611
7.8
109
8.8
1523
7.4
80
8.2
912
7.3
66
8.4
843
7.7
53
SEO Reporting
8.9
1579
7.3
90
8.6
998
8.2
81
8.2
957
7.8
85
7.8
827
7.4
62
Generative AI
6.7
396
6.1
34
6.7
387
6.0
34
Content & Collaboration
8.8
191
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
179
Not enough data
Feature Not Available
Not enough data
8.2
162
Not enough data
Social Management
8.7
234
Not enough data
8.8
228
Not enough data
Feature Not Available
Not enough data
8.5
226
Not enough data
7.9
201
Not enough data
8.0
176
Not enough data
7.8
147
Not enough data
Agentic AI - Social Media Management
7.8
13
Not enough data
8.1
13
Not enough data
7.7
13
Not enough data
7.6
13
Not enough data
7.8
13
Not enough data
7.7
13
Not enough data
7.9
13
Not enough data
Media Channels
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
117
Not enough data
Geographic Coverage
Feature Not Available
Not enough data
8.2
103
Not enough data
8.1
95
Not enough data
Reporting
9.0
134
Not enough data
Feature Not Available
Not enough data
8.9
122
Not enough data
9.0
132
Not enough data
Agentic AI - Media Monitoring
7.2
15
Not enough data
7.7
15
Not enough data
7.2
15
Not enough data
7.2
15
Not enough data
7.2
15
Not enough data
Generative AI
8.1
23
Not enough data
8.1
24
Not enough data
Platform Interoperability
8.4
77
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
8.8
95
Not enough data
Campaign Management
9.0
93
Not enough data
8.7
92
Not enough data
8.7
92
Not enough data
8.6
85
Not enough data
8.6
86
Not enough data
8.5
87
Not enough data
8.5
84
Not enough data
8.4
86
Not enough data
8.3
85
Not enough data
8.6
89
Not enough data
8.5
85
Not enough data
8.0
83
Not enough data
8.3
85
Not enough data
Targeting
8.6
87
Not enough data
8.5
83
Not enough data
8.4
82
Not enough data
8.7
82
Not enough data
Platform
8.5
85
Not enough data
8.7
92
Not enough data
8.9
91
Not enough data
8.9
92
Not enough data
8.7
88
Not enough data
8.6
87
Not enough data
8.4
81
Not enough data
8.6
84
Not enough data
8.5
86
Not enough data
Grammar Tools
8.4
23
Not enough data
9.0
26
Not enough data
8.2
22
Not enough data
Writing Support
7.7
24
Not enough data
8.3
23
Not enough data
7.4
24
Not enough data
7.8
24
Not enough data
Software Availability
8.4
24
Not enough data
8.3
23
Not enough data
7.2
24
Not enough data
Generative AI
6.9
6
Not enough data
6.9
6
Not enough data
6.4
6
Not enough data
Data collection
7.7
193
Not enough data
8.1
220
|
Verified
Not enough data
8.1
209
|
Verified
Not enough data
7.5
192
|
Verified
Not enough data
8.1
210
Not enough data
Segment Trending
8.6
242
|
Verified
Not enough data
8.1
229
|
Verified
Not enough data
8.3
235
|
Verified
Not enough data
7.3
197
Not enough data
Analysis
8.3
229
Not enough data
8.6
250
|
Verified
Not enough data
8.3
211
|
Verified
Not enough data
Platform
8.7
256
|
Verified
Not enough data
8.4
234
|
Verified
Not enough data
7.7
209
|
Verified
Not enough data
8.3
231
|
Verified
Not enough data
8.1
206
|
Verified
Not enough data
8.2
203
Not enough data
Agentic AI - Market Intelligence
6.9
30
Not enough data
6.8
30
Not enough data
Platform Basics
8.5
140
Not enough data
7.7
124
Not enough data
8.4
144
Not enough data
Platform Data
8.2
130
Not enough data
8.4
135
Not enough data
8.6
147
Not enough data
8.3
131
Not enough data
Agentic AI - Operational Risk Management
7.2
16
Not enough data
Monitoring
Not enough data
8.8
189
Not enough data
7.7
66
Not enough data
8.6
183
Not enough data
8.0
99
Reporting
Not enough data
8.7
105
Not enough data
7.9
90
Automation
Not enough data
8.2
96
Not enough data
8.6
101
Functionality
Not enough data
Feature Not Available
Not enough data
8.0
133
Not enough data
8.0
112
Not enough data
8.2
136
Not enough data
Feature Not Available
Generative AI
Not enough data
Feature Not Available
Agentic AI - Digital Accessibility Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Planning
7.7
226
Not enough data
Publishing
7.7
228
Not enough data
Social Media
7.6
228
Not enough data
Planning
7.9
352
Not enough data
Generative AI
7.4
138
Not enough data
7.2
134
Not enough data
7.2
134
Not enough data
6.6
132
Not enough data
6.4
128
Not enough data
Agentic AI - Content Creation
7.1
42
Not enough data
6.9
42
Not enough data
7.1
42
Not enough data
7.0
42
Not enough data
7.1
43
Not enough data
7.2
42
Not enough data
7.1
42
Not enough data
AI Visibility & Tracking
7.8
62
Not enough data
7.7
69
Not enough data
Sentiment & Brand Analysis
7.7
59
Not enough data
6.3
51
Not enough data
Competitive Benchmarking
7.1
53
Not enough data
7.5
59
Not enough data
AI Content Optimization
7.5
56
Not enough data
7.6
56
Not enough data
Reporting & Alerts
6.6
51
Not enough data
7.4
59
Not enough data
Tools
Feature Not Available
Not enough data
8.2
660
Not enough data
Feature Not Available
Not enough data
Metrics
Feature Not Available
Not enough data
8.2
650
Not enough data
8.2
636
Not enough data
8.0
578
Not enough data
7.7
575
Not enough data
8.9
710
Not enough data
Agentic AI - Content Analytics
7.4
56
Not enough data
7.6
56
Not enough data
7.7
57
Not enough data
7.7
57
Not enough data
7.6
58
Not enough data
Marketing Operations
7.7
385
|
Verified
Not enough data
8.4
408
|
Verified
Not enough data
8.0
396
|
Verified
Not enough data
8.0
374
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.2
388
|
Verified
Not enough data
8.6
426
|
Verified
Not enough data
7.7
358
|
Verified
Not enough data
8.0
372
|
Verified
Not enough data
8.2
399
|
Verified
Not enough data
7.9
350
|
Verified
Not enough data
Agentic AI - Marketing Analytics
7.1
56
Not enough data
7.4
56
Not enough data
7.0
55
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Semrush and Siteimprove are categorized as SEO Tools and Digital Analytics
Unique Categories
Semrush is categorized as Paid Search Intelligence, Competitive Intelligence, Local SEO, Answer Engine Optimization (AEO), Social Media Suites, Social Media Management, Proofreading, Marketing Calendar, Content Creation, Local Listing Management, Marketing Analytics, Market Intelligence, Content Analytics, Media Monitoring, Social Media Advertising, and Social Media Analytics
Siteimprove is categorized as Digital Governance and Digital Accessibility Platforms
Reviews
Reviewers' Company Size
Semrush
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Siteimprove
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
29.6%
Information Technology and Services
8.9%
Computer Software
8.0%
Internet
3.8%
Retail
3.7%
Other
46.0%
Higher Education
30.8%
Education Management
9.3%
Financial Services
6.5%
Government Administration
6.1%
Information Technology and Services
4.9%
Other
42.4%
Discussions
What is Semrush used for?
4 Comments
MT
SEMrush is like a Swiss Army knife for digital marketers. It's an all-in-one tool that helps you improve your online visibility and discover marketing...Read more
Nuclear Power & Lighting Electrical Engineers Ltd
3 Comments
HM
NUCLEARPOWERLIGHTINGELECTRICALENGINEERING.COM Read more
What can SEMrush do?
3 Comments
SR
SEMrush can help you to optimize your website for search engines, including keyword research, site audits, and link building. It offers a variety of features...Read more
I want to explore additional modules features like Analytics, Ads and Performance
3 Comments
KM
Have you tried reaching out to your Account Manager at Siteimprove? Ours has been very helpful in getting us access to whatever we need.Read more
How many users can I have?
2 Comments
MK
At my org, we have five users, but there is the option to add more, so I add and remove users at will. Read more
Similar to Siteimprove?
2 Comments
JB
If Website Accessibility is what you are after - you can find a huge list of vendors on the W3C website - https://www.w3.org/WAI/ER/tools/Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
