--- title: Shopify Reviews meta_title: 'Shopify Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 5143 reviews by the users' company size, role or industry to find out how Shopify works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 5143 scale: '5' date_modified: '2026-09-18' parent_category: name: E-Commerce url: https://www.g2.com/categories/e-commerce --- # Shopify Reviews **Vendor:** Shopify **Category:** [E-Commerce Platforms](https://www.g2.com/categories/e-commerce-platforms) **Average Rating:** 4.4/5.0 **Total Reviews:** 5,143 **AI Verified:** At least 10 G2 reviewers have confirmed using this product's AI features and functionality. ## About Shopify Shopify is the leading cloud-based, multichannel commerce platform designed for small and medium-sized businesses. Merchants can use the software to design, set up, and manage their stores across multiple sales channels, including web, mobile, social media, marketplaces, brick-and-mortar locations, and pop-up shops. The platform also provides merchants with a powerful back-office and a single view of their business. The Shopify platform was engineered for reliability and scale, using enterprise-level technology made available to businesses of all sizes. Shopify currently powers over 800,000 businesses in approximately 150 countries and is trusted by brands such as Tesla Motors, Budweiser, Red Bull, LA Lakers, the New York Stock Exchange, GoldieBlox, and many more. For a demo, please visit: https://docs.shopify.com/webinars ## Shopify Pros & Cons Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews. **What users like:** - Users value the **ease of use** of Shopify, enjoying intuitive setup and management without technical hassles. (273 reviews) - Users value the **easy integration** with various platforms and payment methods, enhancing their Shopify experience. (101 reviews) - Users commend Shopify for its **quick and smooth setup** , allowing effortless launch and customization of online stores. (96 reviews) - Users love the **ease of use** of Shopify, making their e-commerce operations smooth and efficient. (90 reviews) - Users find Shopify to be **extremely reliable** , offering a smooth experience without technical hassles for store setups. (69 reviews) - Template Variety (58 reviews) - Product Management (55 reviews) - Users commend Shopify for its **excellent customer support** , always responsive and helpful whenever assistance is needed. (54 reviews) - App Variety (46 reviews) - Inventory Management (45 reviews) **What users dislike:** - Users find Shopify **expensive** due to extra costs for third-party apps and the need for coding for advanced customization. (153 reviews) - Users find **limited customization** frustrating, often requiring coding or costly apps for more complex needs. (95 reviews) - Users find Shopify's **limited features** challenging, as they often require additional apps and coding knowledge for customization. (58 reviews) - Users express concern over **pricing issues** due to high transaction fees and reliance on paid third-party apps. (47 reviews) - Users face **integration issues** with third-party apps on Shopify, complicating customization and increasing operational challenges. (19 reviews) - Users note **limitations in customization** and increasing costs, particularly as they scale their businesses on Shopify. (18 reviews) - Slow Performance (18 reviews) - Customization Difficulty (17 reviews) - Users find **poor customer support** frustrating, particularly for new customers needing timely assistance with issues. (17 reviews) - Learning Curve (14 reviews) ## Shopify Reviews ### 1. Shopify: the best ecommerce platform **Rating:** 4.5/5.0 stars **Reviewed by:** Shiv Ganesh G. | Program Coordinator, Human Resources, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** June 18, 2025 **What do you like best about Shopify?** Shopify provides a user-friendly interface. Shopify offers easy editing tools to customize your store effortlessly. It provides numerous features and apps to integrate with itself for seamless online selling. **What do you dislike about Shopify?** It only provides a limited amount of free themes, and most apps that Shopify integrates with are paid. **What problems is Shopify solving and how is that benefiting you?** Shopify provides an all-in-one platform for selling, setting up payments, and monitoring orders. It also offers an easy-to-build store without any technical knowledge. ### 2. User-Friendly and Efficient, But Challenging Features **Rating:** 5.0/5.0 stars **Reviewed by:** Ajay S. **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** September 16, 2025 **What do you like best about Shopify?** I find Shopify to be an excellent application. It's a great app for personal use and very reliable. I appreciate its ability to make tasks easy for me, and I’m particularly interested in its future capabilities, which I believe are promising. The product quality is nice, and I would rate it a perfect ten out of ten. **What do you dislike about Shopify?** I find the Shopify setup process quite challenging, and the features seem completely overwhelming to grasp initially. **What problems is Shopify solving and how is that benefiting you?** Good app ### 3. Comprehensive Information and Effortless Tracking **Rating:** 4.5/5.0 stars **Reviewed by:** Ma. Beatriz R. | Customer Service representative, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through Google One Tap using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** November 13, 2025 **What do you like best about Shopify?** The platform provides comprehensive information, making it easy for me to track my orders. **What do you dislike about Shopify?** At times, the information can be a bit confusing, especially when it comes to tracking details. **What problems is Shopify solving and how is that benefiting you?** The tracking of orders and the updates provided for them are important aspects of the service. ### 4. Lots of features **Rating:** 5.0/5.0 stars **Reviewed by:** Laurie P. | Ecomm customer experience, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** August 14, 2025 **What do you like best about Shopify?** Centralized app that help manage our website, very easy to use. We use it every single day! It integrates with many apps for your business, such as loyalty programs, CRM platforms, email marketing. **What do you dislike about Shopify?** Some functionalities are only available on higher plans, like modifying the cart page. **What problems is Shopify solving and how is that benefiting you?** Managing our website and our orders easily. ### 5. Intuitive Website Builder with Easy Payments, Analytics, and Meta Integration **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Arts and Crafts | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** February 18, 2026 **What do you like best about Shopify?** Most intuitive website builder for mid sized business with easy payment getaway, analytics and meta integration **What do you dislike about Shopify?** I love Shopify there is nothing to dislike **What problems is Shopify solving and how is that benefiting you?** It’s helping me generate quick orders with low abandoned cart issues ### 6. Key features and company data locked behind a paywall. Shady data practices. **Rating:** 0.0/5.0 stars **Reviewed by:** Eric W. | IT Director, Information Technology and Services, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic Review from User Profile:** Invitation from G2. This reviewer was not provided any incentive by G2 for completing this review. **G2 Icon:** Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise. **Reviewed Date:** January 28, 2025 **What do you like best about Shopify?** Ease of use, integrates with everything, and has a huge community. **What do you dislike about Shopify?** First and foremost, read the Terms and Conditions for this service before signing up! The Terms state that all intellectual property that you put on "your" website can be accessed and kept by Shopify and used or passed on to other companies however they choose, for all time. Your marketing materials; product, sales, and inventory data; and theoretically customer data are all irrevocably licensed to numerous unknowable third-parties for all time. To add insult to injury, Small Business plans are restricted from accessing order and customer data that was entered on their site, by their customers, and is vital to many integrations and business operations. While this is ostensibly for "security" reasons, I fail to understand how it's a security risk to access your own business data. Of course, you can get around this by upgrading your plan to at least the $399 USD/month Advanced Plan and gain this access (because only small businesses are insecure apparently). The "Basic" and "Shopify" plans further restrict you to using Shopify Payments, with no ability to utilize existing merchant accounts. Which, of course, would incentivize you to also use their POS platform (at which point your in-person customer and sales data is also permanently transferred to Shopify and inaccessible to you). While you can utilize your own shipping services, these plans show Shopify Shipping rates to customers at checkout, which are marked up from standard, widely available commercial discounts. For example, a USPS postage stamp, which costs $0.69 USD via numerous other providers, costs $1.40 to buy from Shopify. Of course, if you upgrade your account they will reduce their markup on shipping fees as a perk and to further deter you from using more convenient and flexible third-party services. **What problems is Shopify solving and how is that benefiting you?** It was my initial pick for growing my e-commerce business and simplifying my multichannel product and order management. Upon encountering numerous paywalls and then discovering that they were stealing my data, I migrated to a different platform. ### 7. One-stop tool for running an ecom store **Rating:** 5.0/5.0 stars **Reviewed by:** Chandan K. | Marketing Head, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** April 02, 2025 **What do you like best about Shopify?** Brilliant. Exactly what I need to start and run a relatively successful ecommerce store. By using the Shopify App Store I really expanded the sites features as well. Ease of use & UI. The amount of features it has is also crazy good, can easily manage an entire ecommerce business just using Shopify. **What do you dislike about Shopify?** Customising the themes without loads of coding knowledge can sometimes be a headache. I like least that they don't have a customer service number anymore **What problems is Shopify solving and how is that benefiting you?** Overall I still have to say that Shopify is an amazing tool for entrepreneurs who want to reach a broader audience. It is simple to set up and the admin view shows everything you need at one quick view. ### 8. Easy to use. Enough functions to get started fast. **Rating:** 5.0/5.0 stars **Reviewed by:** Luis C. | Web Developer, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **G2 Icon:** Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise. **Reviewed Date:** September 30, 2025 **What do you like best about Shopify?** The ease of use. The stores that I have setup have been a breeze. And it offers enough functionality to manage products and orders. It's a bit more limited in customization options compared to WooCommerce, but they make up for it with maintenance efforts. **What do you dislike about Shopify?** Limited number of good looking free themes available. **What problems is Shopify solving and how is that benefiting you?** It helped me create a quick store for a dropshipping business. ### 9. Easy and Fast Solution for E-commerce **Rating:** 5.0/5.0 stars **Reviewed by:** Chandrashekar C. | Catalog Specialsit, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google One Tap using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** August 01, 2025 **What do you like best about Shopify?** - Quick order processing - Accurate insights on sales ads - Easy inventory management - Quick export and import of reports - Quick customer support **What do you dislike about Shopify?** I am using it for the last 1 year and there is nothing to dislike about it **What problems is Shopify solving and how is that benefiting you?** - Inventory management - Quick order processing - Quick customer support - Quick import and export of reports ### 10. Perfect POS Solution for Small Businesses **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consulting | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** January 06, 2026 **What do you like best about Shopify?** Using Shopify has been perfect for my wife's small business. It helps make the POS process super easy. **What do you dislike about Shopify?** It does have limitations to what you can do during the checkout process, unfortunately. Custom platforms let you organize your checkout process how you want. **What problems is Shopify solving and how is that benefiting you?** It is solving the checkout process for her business. ### 11. awesome platform **Rating:** 5.0/5.0 stars **Reviewed by:** Tomas C. | entrepreneur, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** September 02, 2025 **What do you like best about Shopify?** I started using it this year and I loved how easy it is to use. **What do you dislike about Shopify?** i don´t know, so far there is nothing negative **What problems is Shopify solving and how is that benefiting you?** It has helped me automate the sale of my products and facilitate customer management. ### 12. Shopify is the King and Queen of Commerce **Rating:** 5.0/5.0 stars **Reviewed by:** Tahquetta H. | Freelance Web Designer, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** July 01, 2025 **What do you like best about Shopify?** Shopify is insanely user friendly and doesn't need a college degree to figure out how to navigate it. **What do you dislike about Shopify?** I think more assistance to help in setting up SEO should be taken into consideration with new users. **What problems is Shopify solving and how is that benefiting you?** Shopify helps get businesses small or big onto the digital platform with ease. With a plethora of options they help to allow business owners a low stress all in one option. ### 13. Perfect App for Young Businesses **Rating:** 3.5/5.0 stars **Reviewed by:** Janelle C. | Content Strategist, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** July 31, 2025 **What do you like best about Shopify?** Shopify is easy to use and integrate with most other marketing channels. **What do you dislike about Shopify?** Data analysis is not the easiest to perform and must be cross-checked with numerous applications for accuracy. **What problems is Shopify solving and how is that benefiting you?** Shopify helps manage our entire e-commerce website functions, provides analysis, and captures data from customers, informing our entire marketing strategy. ### 14. Ecommerce store - ready to go!! **Rating:** 5.0/5.0 stars **Reviewed by:** Lisa P. | Marketing Content Manager, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** July 01, 2025 **What do you like best about Shopify?** with no coding experience, and minimal design experience, you can open a BEAUTIFUL shopify store & start selling. No challenges with installation. **What do you dislike about Shopify?** some menu items are hard to find, and not always intuitively placed under pages or menu items. **What problems is Shopify solving and how is that benefiting you?** I wanted to set up and sell products immediately. I looked at some e-commerce platforms, and decided that shopify would best suit my needs. ### 15. Simple and great - but have some limits **Rating:** 4.5/5.0 stars **Reviewed by:** Hamza F. | Administrator, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google One Tap using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** July 29, 2025 **What do you like best about Shopify?** Integration with third-party apps and delivery service portal is great. I can get so many types of reports. And, it is easy to use. Great for small size businesses. **What do you dislike about Shopify?** Many limitations with plug-ins and theme **What problems is Shopify solving and how is that benefiting you?** It simplifies the entire e-commerce/online business process. From listing items to payment processing ### 16. Easy to Use and Great for Quick Checkout **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Transportation/Trucking/Railroad | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** February 19, 2026 **What do you like best about Shopify?** Easy to use. Helpful for quick checkout **What do you dislike about Shopify?** No dislikes as of yet. Use it almost weekly. **What problems is Shopify solving and how is that benefiting you?** Quicker purchases for time management ### 17. Effortless E-Commerce Management Made Simple **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Manufacturing | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through Google One Tap using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Organic:** Organic review. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** December 29, 2025 **What do you like best about Shopify?** A very easy to use platform for all of our e-commerce needs. **What do you dislike about Shopify?** I have not run into any issues that I would categorize as a dislike. **What problems is Shopify solving and how is that benefiting you?** Having an up to date inventory of our products, and be able to easily sell them online and take payments. ### 18. Easy to Use, Secure, but Limited Developer Community **Rating:** 5.0/5.0 stars **Reviewed by:** Dean M. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Source: Thank You page:** Invitation from G2. This reviewer was not provided any incentive by G2 for completing this review. **Reviewed Date:** October 30, 2025 **What do you like best about Shopify?** This product is straightforward to use and offers customization options. It also feels secure and operates quickly. **What do you dislike about Shopify?** There are noticeably fewer Shopify developers compared to those available for WordPress WooCommerce. **What problems is Shopify solving and how is that benefiting you?** Creating a stable, secure, and customizable multilingual shop. ### 19. Great platform for starting a website **Rating:** 5.0/5.0 stars **Reviewed by:** Uwais K. | Senior Product Manager, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** March 13, 2025 **What do you like best about Shopify?** Easy to use Drag and drop interface Entire store and site management made simple so you can focus on your actual business Very easy to implement things Many integrations, either from 3rd party apps that integrate into Shopify or from apps in the Shopify marketplace **What do you dislike about Shopify?** It can become very costly The more you scale, the more you might find limitations within Shopify (but there are not a lot of business or use-cases that will hit this limit) **What problems is Shopify solving and how is that benefiting you?** Easy to use and to get started, especially if you do not have technical expertise or a dev team. It combines many different elements (product management, site management, payment processing, fulfillment etc) all under one roof ### 20. Shopify review **Rating:** 5.0/5.0 stars **Reviewed by:** Harjot K. | Admin, Accounting, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** July 09, 2025 **What do you like best about Shopify?** Shopify helps in tracking order and also providing insights about your data, helps in inventory tracking and vast payment options. **What do you dislike about Shopify?** Shopify charges extra transaction fees if customer uses credit cards or third-party apps. **What problems is Shopify solving and how is that benefiting you?** Shopify helps in managing sales through different platforms and this lessens the burden even more by handling inventory and payments. ### 21. A seamless solution for building online stores, managing sales, and driving business growth. **Rating:** 5.0/5.0 stars **Reviewed by:** Ganavi K. | Online Marketing Executive, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal incentive as thanks for completing this review. **G2 Icon:** Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise. **Reviewed Date:** August 01, 2025 **What do you like best about Shopify?** Everyday we use Shopify. Setting up and managing the store is very easy, even without technical know-how. Everything works smoothly, making daily operations efficient and stress-free. It also affords free tools that are genuinely helpful for businesses to integrate and grow efficiently. Customer support is very reliable. **What do you dislike about Shopify?** Advanced customization needs coding knowledge, and some features require paid third-party apps. **What problems is Shopify solving and how is that benefiting you?** Make it easy to build and launch a fully functional online store. ### 22. UnBais review from Shopify Expert - SA2025 **Rating:** 4.5/5.0 stars **Reviewed by:** Sameer A. | Head of Growth, Consulting, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** October 04, 2025 **What do you like best about Shopify?** I really value the range of features and the ease of access to everything. **What do you dislike about Shopify?** We could work on many aspects to make it easier. **What problems is Shopify solving and how is that benefiting you?** Shopify helps me easily manage my online store, payments, and inventory in one place, saving time and reducing technical hassle. ### 23. Effortless to Use and Navigate **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Music | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** December 31, 2025 **What do you like best about Shopify?** The ease of use and navigation, customer support is amazing and quick. **What do you dislike about Shopify?** The fees take a lot of the revenue away - we would love lower fees. **What problems is Shopify solving and how is that benefiting you?** We haven't experienced any problems worth noting in the past year. ### 24. Excellent Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Bryan S. | Senior Operation Manager, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** July 29, 2025 **What do you like best about Shopify?** Shopify Platform is a very user friendly app. It is very easy to navigate and to develop an ecommerce **What do you dislike about Shopify?** There is nothing bad I can say about Shopify **What problems is Shopify solving and how is that benefiting you?** To be able to integrate the platform with other apps ### 25. Review **Rating:** 5.0/5.0 stars **Reviewed by:** Jasminkumar P. | My current job title is QA1, Information Technology and Services, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** May 30, 2025 **What do you like best about Shopify?** Shopify’s interface is intuitive, even for beginners. You don’t need to be a developer to set up and manage a store, which makes it accessible to a wide range of entrepreneurs. **What do you dislike about Shopify?** Unless you use Shopify Payments, you pay additional transaction fees on top of regular payment processing fees. This can add up, especially for smaller merchants or those with tight margins. **What problems is Shopify solving and how is that benefiting you?** Shopify solves the problem of building and running an online store by making it easy, secure, and scalable. It benefits me (or any user) by saving time, reducing technical headaches, and letting me focus on growing my business instead of worrying about tech stuff. ### 26. An Authentic Platform **Rating:** 4.0/5.0 stars **Reviewed by:** Shalini S. | Information Technology Service Delivery Manager, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** August 05, 2025 **What do you like best about Shopify?** I would like to mention that the best thing about this platform is its ease and user friendly. Someone can expand the business with such an ease and it's faster service. It's flexibility for all size businesses. **What do you dislike about Shopify?** High Cost and transaction fees to use this. **What problems is Shopify solving and how is that benefiting you?** They are making it extremely easy to sell the products and grow the business. Previously we didn't have much options for online which was less benefitting. ### 27. Works well for smaller companies **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Sports | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google One Tap using a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** July 07, 2025 **What do you like best about Shopify?** There are many levels of customization that can really allow you to tailor the store to your style. Fairly easy to use and most questions can be answered either by their support team (which is very helpful) or by a simple Google search. **What do you dislike about Shopify?** It seems to go through a lot of updates that can break settings you have in place. **What problems is Shopify solving and how is that benefiting you?** We sell our smaller accessories that allow us to essentially hand off the small orders that would be very time consuming for our other system. ### 28. Best e-commerce platform **Rating:** 4.5/5.0 stars **Reviewed by:** Luca G. | CEO, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** September 10, 2025 **What do you like best about Shopify?** Customer Support, Number of Features, Ease of Integration, Ease of Implementation, Ease of Use **What do you dislike about Shopify?** fees on purchases and advanced customization only on bigger plans **What problems is Shopify solving and how is that benefiting you?** offering an advanced e-commerce platform to our customers, ease of use also with low technical skills, no hosting required and high performance granted also from the start plan ### 29. Easy To Get Started. Plenty of Extensibility with Additional Apps. **Rating:** 4.5/5.0 stars **Reviewed by:** Orlando M. | Web Developer, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** October 03, 2025 **What do you like best about Shopify?** The best part of Shopify is the ease and quickness to setup a checkout. It's ready to work our of the box with just a few settings that need to be selected. It's much faster than WooCommerce to get started and feels much safer as checkout is handled on Shopify's sever, not your own. **What do you dislike about Shopify?** Shopify is pricier than some of the alternatives - especially if you need multiple people to access your store or need to extend functionalities using apps. It's easy to get caught up with installing too many apps that bloat up your costs if you are not careful in selecting only apps that pay for itself with a good return in sales. **What problems is Shopify solving and how is that benefiting you?** Shopify allows me to build ecommerce websites for my clients without having to spend too much time on maintenance. Many of my clients want to just pay the monthly fee to know their ecommerce engine is properly maintained, secure, and does not frequent help from me to update. ### 30. The best platform for e-commerce stores **Rating:** 5.0/5.0 stars **Reviewed by:** Annissa M. | Business Owner, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** July 14, 2025 **What do you like best about Shopify?** Easy to use, affordable, great customer support, easy to customise, easy to integrate with other tools, reliable. **What do you dislike about Shopify?** Subscription could be cheaper for small stores **What problems is Shopify solving and how is that benefiting you?** Hosts my store and I can easily update it without needing to have any notion of coding. ### 31. One of the Best E-commerce website Shopify. **Rating:** 5.0/5.0 stars **Reviewed by:** Salman A. | Performance Marketing manager, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** July 01, 2025 **What do you like best about Shopify?** Shopify one of the Best E-commerce website for making attractive website for own brand and customise ur brand website accordingly.. **What do you dislike about Shopify?** Right now no issues facing with this website **What problems is Shopify solving and how is that benefiting you?** Shopify solving multiple problems like as a good attractive website and payment gateway esliye setup and many More things. ### 32. Review to shopiy **Rating:** 4.0/5.0 stars **Reviewed by:** Nikhil P. | Scholar Trainee, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **G2 Icon:** Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise. **Reviewed Date:** October 02, 2025 **What do you like best about Shopify?** The interface is user-friendly, making it easy to navigate. The payment integration comes with its own gateway and also offers support. **What do you dislike about Shopify?** The monthly fees can be a concern, and it's important to note that full international features are available only with Shopify Plus. **What problems is Shopify solving and how is that benefiting you?** Businesses often face challenges when it comes to tracking their inventory. Launching quickly with minimal investment can help address this issue. ### 33. Solid ecommerce platform **Rating:** 5.0/5.0 stars **Reviewed by:** Frank W. | CEO, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **G2 Icon:** Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise. **Reviewed Date:** July 03, 2025 **What do you like best about Shopify?** Very simple to use and has many excellent plugins to assist in sales and optimization on the web **What do you dislike about Shopify?** nothing I have yet to have an issue - very happy **What problems is Shopify solving and how is that benefiting you?** The ease of populating inventory, the ability to pause products when inventory reaches zero ### 34. Ecommerce development with easy to implement and light weight **Rating:** 5.0/5.0 stars **Reviewed by:** ravi k. | Seftware Developer, Graphic Design, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** August 02, 2025 **What do you like best about Shopify?** it is numbers of features like easy to use, very easy to integration by my clients. Also I worked direct on live with easy to implementation. **What do you dislike about Shopify?** We do not add customization like code what clients requirement like magento. **What problems is Shopify solving and how is that benefiting you?** We are doing all things on magento, But when I moved site on shopify then it is very light weight and by default optimized code as well. ### 35. My Shopify experience **Rating:** 4.5/5.0 stars **Reviewed by:** Lucas C. | Founder, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** April 22, 2025 **What do you like best about Shopify?** What I like best about Shopify is that it is an app that is very easy to use, to create the store as there are many different templates **What do you dislike about Shopify?** What I dislike about Shopify is that it is not a free application although it is very worth it and it has a 15 day free trial **What problems is Shopify solving and how is that benefiting you?** A problem that Shopify is solving is how easy it is to set up your store with your product ### 36. My experience on Shopify **Rating:** 4.0/5.0 stars **Reviewed by:** Cyril D. | I'm a mom, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** March 11, 2025 **What do you like best about Shopify?** Shopify helps me a lot on buying stuff I usually didn't see on the market and also their prices is way better than the market places and also I like their services when it comes to delivering the well so far so good **What do you dislike about Shopify?** I don't have much all I can say is sometimes on the time where is definitely going to ship product is way more longer **What problems is Shopify solving and how is that benefiting you?** Shopify really solved my expenses because almost half of their product is way more cheaper and good than the product I usually buy on markets. ### 37. User friendly **Rating:** 5.0/5.0 stars **Reviewed by:** Christine S. | Owner, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account added to their profile **Source: Organic Review from User Profile:** Invitation from G2. This reviewer was not provided any incentive by G2 for completing this review. **Reviewed Date:** May 16, 2025 **What do you like best about Shopify?** I like that it is easy to learn to use, and the set up was simple enough for my non-tech self to figure out. **What do you dislike about Shopify?** Pricing is a bit high for me, but not outrageous in comparison with competition. **What problems is Shopify solving and how is that benefiting you?** Our website and online shop are built on Shopify. I like that we are able to easily sell and ship online. ### 38. Shopify, a great tool for business owners. **Rating:** 5.0/5.0 stars **Reviewed by:** Cristian S. | CTO, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** July 06, 2025 **What do you like best about Shopify?** For me shopify is a great tool for managing ecommerce and web stores. **What do you dislike about Shopify?** I actually don't see anything that dislikes me on the platform. **What problems is Shopify solving and how is that benefiting you?** It lets me run my inventory without any problems. ### 39. Emotionally and Mentally Abused! **Rating:** 1.5/5.0 stars **Reviewed by:** Lisa K. S. | Author, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** January 09, 2025 **What do you like best about Shopify?** The layout of the site itself and how easy it is to use. I swear my site moves like melted butter and I love it. After using Wix for sometime and now experiencing Shopify I can tell you there is a huge difference. Not only that but people are buying our magazines and our merch, which NEVER happened on Wix. I guess Shopify's interface for ecommerce looks to be more friendly and trustworthy. **What do you dislike about Shopify?** Where do I begin? First, the customer service is awful and I do mean dreadful, not as bad as Wix, but they do absolutely nothing to assist you. At one point I had to ask if my rep was a bot, I had to ask them if they were human because the responses were so robotic and devoid of any emotion. I had just spent 45 days transferring 1600 blogs manually from Wix to Shopify and I noticed that around the 300 blog mark the backend interface completely changed and the blog tool was almost non-functional. I wrote in and the rep said to me, "Wow! Your site is beautiful. I've never seen anyone use out platform for strictly blog content. This is a first." When he said this to me something went off in my head and I began wondering if they were sabotaging the blogs on purpose to get me to use a third party app. So after some time and me writing in every single day, like a light switch they changed it back to the original layout - the one that is functional and user friendly. By the time I transferred around 1300 blogs, the interface changed again. This time I wrote in and completed, they switched it back. Now I'm almost at the finish line, almost done with the transfer and boom, they switched it again. This time I write it and they say, "Well, nothing we can do." What are the issues now? The images are blurry on desktop. So when they upload through my files on Shopify, the images are purposely being compressed and blurred when published. The bullet points and numbering doesn't work - nothing get a bullet point at all. The spacing is terrible, if I space something too much it created this large white space that looks unclean. Images between the text can no longer be done either. When you high space between the image and the text the text beneath it shrinks! So the article will have some large text and some small text, completely unclean and unprofessional. Heading - we can no longer add H3 headings and H2 headings without the whole text duplicating the heading. Again, unclean. The whole blog function is useless. Now, I have had to resort to using a third party app which is an extra $25/month on top of $39/month for Shopify. I've already found a lawyer because if I'm paying to use a blog (a base function that comes with the platform) I shouldn't be forced to pay additional for an app in their app store to satisfy their partners. This was deliberate and clearly intentional and I should have known the second that rep said what he said to me. I have used Shopify on and off since 2007 and their blogs have NEVER changed, why would it? There was nothing wrong with it. I come along and now it's completely unfunctional. Shady business, shady business practice and unethical behavior. They will hear from my attorney. **What problems is Shopify solving and how is that benefiting you?** They are not solving anything. Over 30 days of begging and pleading, they have solved nothing. I finally realized that they wanted me to add this third party site who I am sure paid them well to mess up the blogs for stores they consider "heavy bloggers" to ensure these apps are paid well. ### 40. Superbe easy and the AI bot is fantastic **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** May 08, 2025 **What do you like best about Shopify?** It is so easy to use / it can be daunting a the start but do not worry take your time and your will quickly learn - especially that the AI bot is to easy to use! **What do you dislike about Shopify?** Nothing, I love it! It has everything I need and more! **What problems is Shopify solving and how is that benefiting you?** It makes it so easy for someone to start a e-comm store! ### 41. The best for Ecommerce **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** September 18, 2025 **What do you like best about Shopify?** So easy to use and grow with, pretty much the standard use case for any kind of direct e commerce **What do you dislike about Shopify?** Pricing is increasingly pricier and pricier **What problems is Shopify solving and how is that benefiting you?** ecommerce and discounting issues ### 42. Shopify features and performance. **Rating:** 5.0/5.0 stars **Reviewed by:** Nisari K. | Technology analyst, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** March 06, 2025 **What do you like best about Shopify?** I have been a user of Shopify from last 2 years. This platform is very easy to use even for the beginners. Shopify offers a vast collection of themes and easy customization. **What do you dislike about Shopify?** The limited customization options is a minus as more advanced options are available for paid themes or apps only. Also cart page customization is not easy unless it is Shopify plus. **What problems is Shopify solving and how is that benefiting you?** Shopify provides a user-friendly platform that makes it easy to use even for beginners. Also the inventory management, marketing tools etc. are helpful to business growth. ### 43. Have been using Shopify for almost a year now and the experience have been great. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** June 09, 2025 **What do you like best about Shopify?** I can easily keep track of all my orders and it helps in maintaining the customer database **What do you dislike about Shopify?** Sometimes i have to keep re-entering the details because it does not appear in a single search **What problems is Shopify solving and how is that benefiting you?** Shopify is helping my company get new orders and keep a record of each and every customer and also helps maintain the database. It also helps with the customer history and is a great tool to run and grow your new order running e-comm business. ### 44. Good product **Rating:** 4.0/5.0 stars **Reviewed by:** armani e. | Sales Staff, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** July 01, 2025 **What do you like best about Shopify?** Easy to use, simple system - easy to install plugins **What do you dislike about Shopify?** When there are bugs in software and website, can be hard to fix **What problems is Shopify solving and how is that benefiting you?** Having a system for online shop orders ### 45. Increase Business with Integration **Rating:** 4.0/5.0 stars **Reviewed by:** Pravin P. | Senior Quality Assurance Specialist, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** July 02, 2025 **What do you like best about Shopify?** Inventory management systems are widely used by our organization and clients for internal purposes due to their ease of use and seamless integration with our infrastructure systems. They are also monitored for any internal failures to address errors in inventory management. **What do you dislike about Shopify?** Nothing as of now. This is what I have observed so far. **What problems is Shopify solving and how is that benefiting you?** Inventory management and integration with our systems ### 46. Shopify is still the best, but the dashboard needs more customization. **Rating:** 3.5/5.0 stars **Reviewed by:** Ahmed S. | Content Manager, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** July 01, 2025 **What do you like best about Shopify?** It’s so comprehensive that as my business grows, I’ll have to use it for its high efficiency **What do you dislike about Shopify?** It should focus more on tailoring the dashboard by business type and size, and leverage AI to speed up store setup and product listing **What problems is Shopify solving and how is that benefiting you?** Having a store with external apps and easy payment gateway integration is fantastic, and it runs on autopilot, needing only minimal oversight ### 47. Easy to set up **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** June 24, 2025 **What do you like best about Shopify?** Easy to set up a new store, especially if you are using their templates. Easy to go live as well. Lots of out of the box items to work with like analytics. **What do you dislike about Shopify?** the basic plan is pretty limited and the templates don't give that much flexibility unless you know how to code. **What problems is Shopify solving and how is that benefiting you?** setting up an e-commerce platform for a retail brand ### 48. The Best CMS for Ecommerce players **Rating:** 4.5/5.0 stars **Reviewed by:** Fahad S. | Associate Director Growth, Information Technology and Services, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** December 26, 2024 **What do you like best about Shopify?** Shopify is very easy to use and allows you to choose a plan depending upon where you at with your business growth. Its scalable and offers all possible integration with external systems. ( Almost All). What i like the best about it is its own marketplace that has tons of apps you can choose from. It's custimizable right from the front end to the check out process. I have used Shopify POS but I am going to give it a try and hopefully update my review pretty soon. **What do you dislike about Shopify?** I don't like the contact support/ customer success manager assigned. I've been working on Shopify Plus for more than 5 years and never have I ever been able to contact/got my success manager to schedule a call outside of his own busy schedule. They need to update themeselves in the markets there clients are working in. I worked in the MENA region is Fashion/Retail category and had to make my account manager understand the Yearly Sales cycle everytime from scratch from inventory planning to upselling at the checkout level etc. **What problems is Shopify solving and how is that benefiting you?** We've made some customization at the back end for it to be integrated with our ERP system that we are using. We had some challenges there and decided to use a middle ware to handle the probelm. The cost of the apps itself is quite high too. However, its quite easy from inventory management to UI. Alot of good themes for customization. But if you dont have an inhouse team of web designers/developers who understand Shopify coding language, you may also choose an expert to hire and get your tasks sorted ### 49. Love this software for my business **Rating:** 5.0/5.0 stars **Reviewed by:** Shimonta D. | Administrative Assistant, Sr., Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** March 25, 2025 **What do you like best about Shopify?** Shopify is relatively easy to use. It is a quick solution to the issue of an e-commerce website without using tons of plugins (which frequently need to be updated) and provides a professional look for my business. **What do you dislike about Shopify?** It still lacks some features, such as multiple-print capability of shipping labels when multiple packages are needed to fill an order, and more robust plug-and-play templates for non-programming people. **What problems is Shopify solving and how is that benefiting you?** As a small business, Shopify solves the need to offer multiple products to my customers in a professional and concise manner. The checkout process is secure so it gives the customer peace of mind for their purchase. ### 50. Best in the business! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** August 03, 2025 **What do you like best about Shopify?** Great platform, easy to use, extremely user friendly - outstanding customer support. **What do you dislike about Shopify?** A little bit over-reliant on apps and add-ons, forcing you in to their ecosystem. **What problems is Shopify solving and how is that benefiting you?** It is running our whole e-commerce store as well as multiple POS locations. ## Shopify Discussions - [What is Shopify used for?](https://www.g2.com/discussions/what-is-shopify-used-for) - 5 comments, 5 upvotes - [How are entrepreneurs leveraging Shopify to build and grow their online retail businesses?](https://www.g2.com/discussions/how-are-entrepreneurs-leveraging-shopify-to-build-and-grow-their-online-retail-businesses) - 3 comments, 4 upvotes - [How is Shopify being used to enhance operational efficiency and user experience in its specific field?](https://www.g2.com/discussions/how-is-shopify-being-used-to-enhance-operational-efficiency-and-user-experience-in-its-specific-field) - 2 comments, 3 upvotes - [Fix the server](https://www.g2.com/discussions/fix-the-server) - 1 comment, 2 upvotes - [Does Shopify integrate with Netsuite or Salesforce? If so, what is the duration and difficulty of deployment experienced by those customers?](https://www.g2.com/discussions/shopify-erp-crm-integration) - 1 comment, 2 upvotes - [View Shopify pricing details and edition comparison](https://www.g2.com/products/shopify/reviews?open_modal_url=%2Fes%2Fproducts%2Fshopify%2Fwishlists%3Fhost_path%3D%252Fproducts%252Fshopify%252Freviews%253Fpage%253D5&source=sticky_header_pin&page=10§ion=pricing&secure%5Bexpires_at%5D=2026-09-19+09%3A03%3A29+-0500&secure%5Bsession_id%5D=68885a59-f09d-47ff-94a3-1af740381ba7&secure%5Btoken%5D=e901d8cf516eaa62440811f84c2f4237147c0bb6d9cdd44f23c07385cff1cef1&format=llm_user) ## Shopify Features **Headless Commerce** - Decoupling - REST APIs - Data Orchestration - Customization - Extensibility **Payment processing - Merchant of Record** - Automation - Cross Border - Payment Options - Multi-Currency - Reconciliation - Chargeback **Generative AI** - AI Text Generation - AI Text Summarization - Generative AI **Tax management - Merchant of Record** - Automated tax calculation - Standard compliance - Tax reporting **Security and Compliance - Merchant of Record** - AML-KYC - Secure SLC - PCI-DSS - Encryption and tokenization **Agentic AI - E-Commerce Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Accounting Integration **Additional Functionality** - Inventory Control - AI Copilot - Reordering - Bulk Ordering - Multi-Currency - Customer Accounts - Multi-Location - Reporting & Statistics - Drag & Drop - Shopping Cart - Alerts/Notifications - Data Synchronization - Order Tracking - Email Marketing - Activity Dashboard - Loyalty Program - Multi-Channel Marketing - Templates - Customizable Templates - Inventory Tracking - Customizable Branding - CRM - Kitting - Customer Touchpoints - Customer Segmentation - Web/Mobile App Development - Product Catalog - Inventory Optimization - De-Coupled Front & Back Ends - Customer Database - Activity Tracking - Conversion Tracking - Search/Filter - Access Controls/Permissions - Barcode/Ticket Scanning - Product Configurator - Data Import/Export - Inventory Auditing - Quotes/Estimates - Customer History - Invoice Creation - For Small Businesses - Abandoned Cart Saver - Sales Trend Analysis **Administration - Merchant of Record** - E-commerce Integration - Reporting & Analytics - Customer support **Merchandising/Marketing** - Storefront Design Tools - Product Visualization - Recommendations / Personalization - Promotions and Discounts - Shopping Cart Abandonment - Product Reviews - SEO **Product Catalog** - Content Management - Product Configuration - Product Search and Filtering - Intangible Products - Discount Management **Order Process** - Checkout Process - Shipping Options - Tax Display and Processing - Payment Processing - Order Management - Returns / Refunds - Retail Inventory Management - Multi-Channel Fulfillment - Returns Management - Order Processing - Order Fulfillment - Purchase Order Management - Backorder Management - Special Order Management - Payment Options - Sales Order Management - Purchase Order Management - Credit Card Processing **Multi-Channel Support** - Omnichannel - Mobile - Social Commerce - Customer Service - Store Locator - 3rd-Party Store Integration - B2B - Multi-Store - Point of Sale (POS) Integration - Social Media Integration - Mobile Commerce **Platform** - APIs - Customization - Integrations to Add-on Tools - User Management - Reporting / Analytics - Security - Multi-Channel Management - Admin Access Rights - Test-to-Product Migration - Internationalization - Cross Browser Support - Performance and Reliability - Mobile Access - SEO Management - Shipping Management - Campaign Management - Catalog Management - Website Management - Promotions Management - Reviews Management - eCommerce Management - Price/Margin Management - Application Management - Product Data Management - Template Management - Multi-Channel Management - Invoice Management - Workflow Management - Warehouse Management - Sales Tax Management - Customer Management - Communication Management - Data Security ## Top Shopify Alternatives - [2Checkout Monetization Platform](https://www.g2.com/products/2checkout-monetization-platform/reviews) - 3.9/5.0 (187 reviews) - [FastSpring](https://www.g2.com/products/fastspring/reviews) - 4.5/5.0 (178 reviews) - [Cleverbridge](https://www.g2.com/products/cleverbridge/reviews) - 4.4/5.0 (59 reviews)