--- title: Shopify Plus Reviews meta_title: 'Shopify Plus Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 872 reviews by the users' company size, role or industry to find out how Shopify Plus works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 872 scale: '5' date_modified: '2026-07-21' parent_category: name: E-Commerce url: https://www.g2.com/categories/e-commerce --- # Shopify Plus Reviews **Vendor:** Shopify **Category:** [E-Commerce Platforms](https://www.g2.com/categories/e-commerce-platforms) **Average Rating:** 4.4/5.0 **Total Reviews:** 872 ## About Shopify Plus Shopify Plus is the commerce platform for enterprise high-growth, high-volume brands, coupling speed and agility with the scalable foundation they need to grow bigger, faster. Our platform enables brands to break the rules of commerce through: - Unlimited extensibility, integrations, and customization through Shopify apps and partners - Custom automation with apps like Shopify Flow, Launchpad, and Scripts - Accelerated and customizable checkout - Localized customer experiences with global storefronts Shopify Plus powers 10,000+ of the fastest growing brands in the world, including FashionNova, Budweiser, RedBull, Colourpop, and more. To learn more and see a demo, please visit: https://www.shopify.com/plus ## Shopify Plus Pros & Cons **What users like:** - Users admire the **ease of use** of Shopify Plus, allowing for quick site setup and efficient management of multiple stores. (97 reviews) - Users commend the **exceptional customer support** of Shopify Plus, appreciating its responsiveness and helpfulness throughout their experience. (42 reviews) - Users appreciate the **reliability of Shopify Plus** , excelling in scalability and performance during high traffic periods. (40 reviews) - Users praise the **quick setup** of Shopify Plus, highlighting its helpful documentation and supportive care team for smooth transitions. (36 reviews) - Users find the **easy setup** of Shopify Plus to be highly beneficial and user-friendly for quick customer access. (34 reviews) - Users value the **high customizability** of Shopify Plus, enabling tailored solutions and easy integration for diverse needs. (33 reviews) - Customization Options (28 reviews) - Scalability (26 reviews) - App Integration (25 reviews) - Users highlight the **efficiency and scalability** of Shopify Plus, enhancing their ability to grow and manage online stores. (25 reviews) **What users dislike:** - Users find Shopify Plus **expensive** , particularly for smaller brands, with additional costs for customizations and limited flexibility. (59 reviews) - Users find **limited customization options** frustrating, often requiring developers and added costs for desired flexibility. (39 reviews) - Users find **limited features** in Shopify Plus, often needing developer knowledge and third-party tools for enhancements. (24 reviews) - Users feel the **missing features** in Shopify Plus limit functionality, requiring third-party apps for advanced capabilities. (21 reviews) - Users highlight the **extra costs** associated with Shopify Plus, making it less accessible and budget-friendly for many businesses. (19 reviews) - Users express frustration over **limited reporting** capabilities in Shopify Plus, hindering comprehensive insights on their operations. (19 reviews) - Difficult Customization (18 reviews) - Users express frustration over **poor customer support** from Shopify Plus, complicating issue resolution and assistance with the platform. (16 reviews) - Inadequate Reporting (13 reviews) - Limitations (13 reviews) ## Shopify Plus Reviews ### 1. Easier E-Commerce with Shopify Plus, Needs Better Support **Rating:** 4.5/5.0 stars **Reviewed by:** Karlyn H. | Ecommerce Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 17, 2025 **What do you like best about Shopify Plus?** I really like how Shopify Plus makes customer service management easy and simplifies emails and customer communication. The fast and easy checkout process is another huge plus for us. It's easy to navigate and user-friendly, which is great for our customers. The bulk editing of products and the useful features like Shop Pay and Shopify apps are very valuable. The initial setup was straightforward, and I appreciate how easy it is to use. **What do you dislike about Shopify Plus?** I don't like having to pay for so many different apps. I think customer support needs to be greatly improved. **What problems is Shopify Plus solving and how is that benefiting you?** I find Shopify Plus provides easy customer service management, simplifies emails, improves customer communication, and offers a fast and easy checkout process. ### 2. Excellent Uptime and Support, Effortless Product Loading **Rating:** 4.5/5.0 stars **Reviewed by:** Lance K. | GM, Small-Business (50 or fewer emp.) **Reviewed Date:** December 17, 2025 **What do you like best about Shopify Plus?** The up time is great. Loading product is simple. Customer service is great to work with. There is a lot of apps to help you run your store. **What do you dislike about Shopify Plus?** The B2B isn't that good. It mainly made for real small businesses, to many holes in it. There is some simply features that should be included but are not, you need to pay for an app. **What problems is Shopify Plus solving and how is that benefiting you?** It give a stable and safe platform for our retail customer to sop. ### 3. Unmatched Front-End Experience for Seamless Order Processing **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** December 17, 2025 **What do you like best about Shopify Plus?** From a front end user - i don't think there is a system that competes. Customers and staff alike are able to process orders in a simple and effective way. From returns to sales, i cannot fault the front end experience. **What do you dislike about Shopify Plus?** Backend has some peculiar's. Reporting not being done by date of fulfilment is not standard practice in Australia. Unable to change customer pick-up location. ability to make bulk edits for shipping profiles are a few of the issues we've faced. For companies such as ours with 60k+ sku's it hasn't been the easiest to set-up certain functions such as shipping as id expect (within base line Shopify Plus). **What problems is Shopify Plus solving and how is that benefiting you?** Connection between online and in-store. ### 4. Shopify Plus: The Best Fit for Building a Scalable Creator-Led E-Commerce Business **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** April 29, 2026 **What do you like best about Shopify Plus?** It has helped us start a highly scalable business through our creators. We’re building our e-commerce business around our creator ecosystem, and Shopify Plus has been the best fit for what we’re trying to do. **What do you dislike about Shopify Plus?** Pricing is a barrier for small businesses. There are also limitations with third-party integrations on the platform, and that restricts us from growing faster. **What problems is Shopify Plus solving and how is that benefiting you?** The best thing about it is that it helps me manage and scale a high-volume ecommerce business, while addressing operational inefficiencies through automation tools and customer segmentation. ### 5. Advanced Customization, Seamless API Integrations and great hosting **Rating:** 4.0/5.0 stars **Reviewed by:** Jacopo Z. | Marketing specialist, Retail, Small-Business (50 or fewer emp.) **Reviewed Date:** December 12, 2025 **What do you like best about Shopify Plus?** A wide range of advanced customizations possibilities and powerful automations with Shopify Flow. An ideal platform for systems integration thanks to higher API limits. Fast and secure hosting handled directly by Shopify. **What do you dislike about Shopify Plus?** The backend is still quite limited compared to other similar and open-source platforms. The monthly fee can be quite high at first without large volumes of traffic and sales. **What problems is Shopify Plus solving and how is that benefiting you?** Last year we moved to Shopify Plus to take advantage of Shopify Flow, to automate fraud checks and inventory routing, and also to launch separate localized shops for UK and EU under one admin. We had smoother operations and we reduced manual tasks, but the monthly fee was quite high for our average sales volume. ### 6. Shopify Plus Supercharges Growth and Checkout Experience **Rating:** 5.0/5.0 stars **Reviewed by:** Sam F. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** December 17, 2025 **What do you like best about Shopify Plus?** Shopify as a whole is an extremely helpful platform for many reasons. Using Plus has enabled us to improve reporting and checkout functionality as we scale the business. **What do you dislike about Shopify Plus?** There can possibly be better reporting, with better analysis to help us make better decisions. For the moment, we're using a few third-party apps to help. **What problems is Shopify Plus solving and how is that benefiting you?** Besides slightly better reporting, Shop Plus has allowed us to use better themes and checkout integrations with slightly better reporting capabilities. ### 7. Reliable, easy to use **Rating:** 5.0/5.0 stars **Reviewed by:** Canhdy R. | Business Systems Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 19, 2024 **What do you like best about Shopify Plus?** I like the on-going improvements to the platform. It's very easy to use and customize. The AI function in help is very impressive **What do you dislike about Shopify Plus?** When I get used to the navigation it sometimes changes so i have to learn where to get to the same place. **What problems is Shopify Plus solving and how is that benefiting you?** Easy of theme changes and customizations. There are many other Shopify users so it's not difficult to get custom support outside of Shopify. There are so many experts already. ### 8. Awesome experience for b2b and dtc brand that need a solution that combine both channel. **Rating:** 5.0/5.0 stars **Reviewed by:** Gabriel N. | eCom Strategist/Graphic Designer, Small-Business (50 or fewer emp.) **Reviewed Date:** August 19, 2024 **What do you like best about Shopify Plus?** Creating multi store, get access to Shopify Audience and have a better access to edit the checkout and B2B feature a most have for us. **What do you dislike about Shopify Plus?** For a multi store, you have to pay for the same app 2 times. So if you need an app on both store, you can't have a discount for multi store, you need to pay for the app on each store. **What problems is Shopify Plus solving and how is that benefiting you?** Private retail store, b2b store and dtc store. ### 9. Secure and Fast Checkout with Shopify Plus **Rating:** 4.5/5.0 stars **Reviewed by:** Paul B. | Web Programmer, Mid-Market (51-1000 emp.) **Reviewed Date:** December 17, 2025 **What do you like best about Shopify Plus?** I like Shopify Plus for its secure and fast website with secure checkout and order processing. I appreciate how it keeps the checkout quick, especially with the Shop Pay option and single page checkout. It really streamlines the checkout process, allowing for more conversions. The initial setup was fairly simple as well. **What do you dislike about Shopify Plus?** I would like to be able to edit the checkout section just to add a banner or pop-up that says potential shipping delays. **What problems is Shopify Plus solving and how is that benefiting you?** Shopify Plus provides a secure, fast website with efficient checkout and order processing. I like how it keeps the checkout quick with tools like Shop Pay and single page checkout, streamlining the process and boosting conversions. ### 10. Simplifies Processes with Robust Data Management **Rating:** 4.0/5.0 stars **Reviewed by:** Riley W. **Reviewed Date:** December 17, 2025 **What do you like best about Shopify Plus?** I love how Shopify Plus simplifies things with the ability to install third-party apps, reducing the need to develop from scratch. I really enjoy features like checkout upsells, subscription apps, and content management. The meta fields and meta objects are especially great because they allow me to store and categorize advanced data in my products, which I can then filter or display as needed. **What do you dislike about Shopify Plus?** The only complaint is the very high pricing. With such high pricing, the shipping rates and processing fees should be better. **What problems is Shopify Plus solving and how is that benefiting you?** Shopify Plus simplifies our operations with third-party apps, reducing development needs. It enables advanced data storage with meta fields, supporting better product categorization and display. ### 11. Global Reach and Versatility with Shopify Plus **Rating:** 4.5/5.0 stars **Reviewed by:** Chris H. **Reviewed Date:** December 18, 2025 **What do you like best about Shopify Plus?** I like that Shopify Plus gives us a way to have multiple sites, cheaper fees, and B2B wholesale options. It provides a one-stop shop to do all these things under one umbrella. **What do you dislike about Shopify Plus?** I would like to see a way for B2B and B2C pricing to be separate, similar to how POS locations can be adjusted separately. I also want the B2B catalog to look a bit more modern, with more filters, search options, and an overall better appearance. **What problems is Shopify Plus solving and how is that benefiting you?** Shopify Plus lets us sell globally and on other platforms, creates multiple sites and offers cheaper fees. It provides B2B wholesale options and acts as a one-stop shop for our needs. ### 12. Established SaaS Ecosystem Makes Finding Extended Features Easy **Rating:** 5.0/5.0 stars **Reviewed by:** Phoebe M. | senior ecomm manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 16, 2026 **What do you like best about Shopify Plus?** SaaS eco system is more established, looking for extended features are easier **What do you dislike about Shopify Plus?** pricy, relay heavily on 3rd party apps that adds up the cost **What problems is Shopify Plus solving and how is that benefiting you?** easier for merchant to update things for the site on their own with out web developer helps ### 13. Effortless Order Processing with Shopify Plus **Rating:** 5.0/5.0 stars **Reviewed by:** Endrica M. | Administrative Assistant, Mid-Market (51-1000 emp.) **Reviewed Date:** January 23, 2026 **What do you like best about Shopify Plus?** I love using Shopify Plus because it really helps me with processing orders for my clients, and that makes me super happy and excited. It's easy to understand and easy to navigate, which I like a lot. You don't need to use a lot of brain cells to understand it, so it's quite user-friendly. The initial setup was super easy, even a child could do it if they're good with computers. **What do you dislike about Shopify Plus?** None **What problems is Shopify Plus solving and how is that benefiting you?** Shopify Plus helps with processing orders from my customers, and I'm happy and excited to work with it. ### 14. Easy to Navigate and Add the Right Apps for Our Business **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Shopify Plus?** Easy to navigate and add appropriate apps to for our business. **What do you dislike about Shopify Plus?** Not a fan of the new forced AI features, there can be difficult syncing at times and outages **What problems is Shopify Plus solving and how is that benefiting you?** As a small business, we needed a solid sales platform and Shopify offers that. ### 15. Effortless Ecommerce Management Made Simple **Rating:** 5.0/5.0 stars **Reviewed by:** Omar C. | Head Of Ecommerce, Small-Business (50 or fewer emp.) **Reviewed Date:** December 09, 2025 **What do you like best about Shopify Plus?** It simplified everything i needed for ecommerce, from web maintenance, updates and the checkout, it is the most simple and robust system for ecommerce **What do you dislike about Shopify Plus?** The cost may be on the higher side, but it can be seen as similar to having a dedicated developer working for you. **What problems is Shopify Plus solving and how is that benefiting you?** I don't have to worry about updating the core of the website or handling any updates to the checkout process. It is a very secure platform. ### 16. Feature-Rich Platform with Intuitive Setup and Powerful Analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Cammie M. | Graphic Design and Ecommerce Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** December 17, 2025 **What do you like best about Shopify Plus?** Tons of features and apps to make your business better. Lots of flexibility but not too overwhelming for someone who has never set up a website before. Great analytics. Good customer support. **What do you dislike about Shopify Plus?** Wish there were more native features. Website can be slow with a lot of apps if you need them to run your website. **What problems is Shopify Plus solving and how is that benefiting you?** Shopify is starting to be better in the wholesale ecommerce space with Shopify B2B. ### 17. Shopify Plus Makes It Easy to Structure My Shop and Websites **Rating:** 4.5/5.0 stars **Reviewed by:** kadejah L. | Customer Service Agent, Small-Business (50 or fewer emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Shopify Plus?** Shopify plus is very much so my favorite way on how to create structure for my shop and websites **What do you dislike about Shopify Plus?** I dislike that the app is sometimes not user friendly **What problems is Shopify Plus solving and how is that benefiting you?** It helps solve the challenge of hiring multiple people just to figure out one thing. ### 18. Shopify Plus Delivers the Best Checkout Experience and Saves on Transaction Fees **Rating:** 5.0/5.0 stars **Reviewed by:** Jessica L. | Quality coordinator, Information Services, Enterprise (> 1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Shopify Plus?** I love Shopify plus! it allows me to save on transaction fees and has the best checkout experience **What do you dislike about Shopify Plus?** there is no downside of using this platform it has been very helpful **What problems is Shopify Plus solving and how is that benefiting you?** allowing easy and fast automated inventory management and also been good for wholesale ### 19. Shopify Unlocks Limitless Potential for Our Business **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** December 17, 2025 **What do you like best about Shopify Plus?** Shopify is like a breath of fresh air after WooCommerce. The sky is the limit we feel! We did hire an agency for implementation and it went smoothly for the most part. Customer support is good, and the newer AI agent is awesome. Very few features are missing but I like how often updates are occurring. **What do you dislike about Shopify Plus?** Shopify Plus is much more costly than WooCommerce, plus less personalization can happen. **What problems is Shopify Plus solving and how is that benefiting you?** Our WooCommerce site was in a precarious position because we could not do anymore site improvements without the site imploding. So many thing are native to Shopify that we had to have plug-ins for in the past. ### 20. Scalable, Reliable, and Perfect for High-Growth Brands **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Business Supplies and Equipment | Mid-Market (51-1000 emp.) **Reviewed Date:** December 21, 2025 **What do you like best about Shopify Plus?** What I like most about Shopify Plus is its scalability and reliability for high-growth brands. The biggest upsides are advanced automation tools, deeper checkout and store customization, multi-store and international selling capabilities, and strong enterprise-level support. It makes it easier to manage complex operations while maintaining performance during high-traffic periods. **What do you dislike about Shopify Plus?** What I dislike about Shopify Plus is its high cost and the fact that many of the best customizations often require developer support. Even on Plus, there are still some platform limitations compared to fully custom or self-hosted solutions. **What problems is Shopify Plus solving and how is that benefiting you?** Shopify Plus solves problems related to scaling and complexity. It handles high traffic and global selling reliably, automates repetitive tasks, and allows deeper customization of the checkout and store experience. This benefits me by reducing manual work, improving performance during peak sales, and giving more flexibility to run international and multi-store operations. ### 21. Shopify Plus Review – Enterprise Ecommerce Made Simple **Rating:** 4.5/5.0 stars **Reviewed by:** Ana B. | Business support, Small-Business (50 or fewer emp.) **Reviewed Date:** December 17, 2025 **What do you like best about Shopify Plus?** Scalable platform that handles high-volume stores effortlessly. Strong integration ecosystem with apps, marketplaces, and custom APIs. Dedicated support and account management for Plus merchants. **What do you dislike about Shopify Plus?** Some advanced features require developer knowledge or customization. Reporting and analytics are limited; often need third-party tools for deep insights. **What problems is Shopify Plus solving and how is that benefiting you?** Using Shopify Plus for high-volume stores. Automation through Shopify Flow, robust integrations, and dedicated support make operations easier. It’s strong for enterprise retailers. ### 22. Global Scale with Seamless Omni-Channel Experience **Rating:** 4.0/5.0 stars **Reviewed by:** Fikayo T. | IT & E Commerce Manger, Small-Business (50 or fewer emp.) **Reviewed Date:** December 17, 2025 **What do you like best about Shopify Plus?** I like the benefits that come with having a Shopify Plus account, especially the priority support. It's great for managing my multiple Shopify stores, including B2C, B2B, and operations. Shopify Plus helps scale globally with its support for international storefronts and high-performance checkout. I also appreciate the seamless omni-channel experience it provides for both POS and online channels. **What do you dislike about Shopify Plus?** I don't like the high fees from the third-party apps because the store has a Shopify Plus plan. **What problems is Shopify Plus solving and how is that benefiting you?** I use Shopify Plus to manage multiple stores, support international storefronts, optimize high-performance checkout, and offer a seamless omni-channel experience. I appreciate the priority support included with the account. ### 23. Efficient Dropshipping Management, Easy Setup **Rating:** 4.5/5.0 stars **Reviewed by:** Sushant Y. **Reviewed Date:** October 31, 2025 **What do you like best about Shopify Plus?** I find Shopify Plus incredibly useful for managing my dropshipping business. The platform allows me to efficiently list products, process orders, and ensure deliveries to customers, which streamlines my operations significantly. I appreciated how easy the setup process was, with helpful support from the Dropship-India team and guidance from a YouTube video. The feature that allows me to add tags to orders, identifying potential risks like delivery issues or cancellations, is particularly beneficial as it helps me handle transactions more effectively. Overall, Shopify Plus meets my business needs well and I have found no major issues that I would like changed. **What do you dislike about Shopify Plus?** nothing as such. **What problems is Shopify Plus solving and how is that benefiting you?** I use Shopify Plus to list products, manage orders, and streamline delivery processes with features like risk tagging, enhancing my e-commerce operations. ### 24. Solid Platform with Great Themes and Apps **Rating:** 4.0/5.0 stars **Reviewed by:** AC C. | Senior Project Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 18, 2025 **What do you like best about Shopify Plus?** I think its a solid platform with great themes and apps to guide you in building a successful website. The quality of life it bring is good. **What do you dislike about Shopify Plus?** Not that many customisable options and Shop pay support is not the best. **What problems is Shopify Plus solving and how is that benefiting you?** We have scaled our business online over the past year using Shopify and hope it can do better by exploring more customisable apps etc. ### 25. APIs Boost Functionality, But Support Needs Work **Rating:** 4.0/5.0 stars **Reviewed by:** Dawid F. **Reviewed Date:** December 17, 2025 **What do you like best about Shopify Plus?** I like the additional features enabled by Shopify Plus, especially the APIs. It's more worth it for large stores compared to the advanced plan. The setup was super easy, I would rate it 10/10. **What do you dislike about Shopify Plus?** I find the support sometimes difficult to reach, especially when trying to get a technical person on the other side. They sometimes talk to us like we were dumb. I also think there could be improvements to the function APIs to cover everything that was possible on Scripts. **What problems is Shopify Plus solving and how is that benefiting you?** Shopify Plus enables additional APIs and is more worth than advanced on large stores, which is why we're on Plus. ### 26. Easy-to-Use Platform with High Potential **Rating:** 4.5/5.0 stars **Reviewed by:** Gary Z. **Reviewed Date:** December 17, 2025 **What do you like best about Shopify Plus?** I like that Shopify Plus is easy to use and has a good user experience. The educational information is really helpful, and we can learn best practices from industry leaders. It's also beneficial to know about apps like loyalty programs and coupon apps that help us grow our business. The initial setup was very intuitive. **What do you dislike about Shopify Plus?** Many customization tasks require the involvement of the development team. **What problems is Shopify Plus solving and how is that benefiting you?** Shopify Plus helps me generate revenue and promote brand-related information easily. I appreciate its good UX and educational insights that introduce me to apps for business growth like loyalty programs and coupon apps. ### 27. Effortless eCommerce Management with Shopify Plus **Rating:** 5.0/5.0 stars **Reviewed by:** Marc P. | Controller / CFO , Mid-Market (51-1000 emp.) **Reviewed Date:** December 17, 2025 **What do you like best about Shopify Plus?** I appreciate that Shopify Plus is an all-in-one solution. It makes linking payment processors with our ecommerce sites straightforward and connects seamlessly with our accounting and warehouse software. Updating the sites is easy and uniform, which saves us from building custom sites. **What do you dislike about Shopify Plus?** Some of the integrations don't perform as well as I hoped. It's hard to track orders from Shopify to the accounting system once fulfilled. **What problems is Shopify Plus solving and how is that benefiting you?** With Shopify Plus, I don't have to build custom sites, and updating is easy and uniform. It's an all-in-one solution that links payment processors and integrates with our accounting and warehouse software. ### 28. Best place to host our store **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Building Materials | Small-Business (50 or fewer emp.) **Reviewed Date:** August 16, 2024 **What do you like best about Shopify Plus?** What I like most is the support experience—when we submit tickets or have questions, we’re able to get answers quickly, which keeps projects moving and reduces downtime. **What do you dislike about Shopify Plus?** The main improvement I’d like to see is better product archiving/segmentation. We want to keep discontinued or legacy products for reference, but we don’t want them showing up in active inventory views or standard product lists. More robust tools for separating “reference-only” items from active items would be a big win. **What problems is Shopify Plus solving and how is that benefiting you?** Overall, Shopify Plus has been a reliable platform with strong support and a clean, efficient workflow for day-to-day use. ### 29. Reliable Ecommerce Solution with Global Reach **Rating:** 4.5/5.0 stars **Reviewed by:** Brandon A. **Reviewed Date:** December 17, 2025 **What do you like best about Shopify Plus?** I find Shopify Plus to be a fast and reliable tool for hosting our website and processing our orders. Its usability is really good, and I like the innovative features like markets, which are very useful for selling into multiple countries. The initial setup was very simple and easy. **What do you dislike about Shopify Plus?** I find it frustrating that apps like Matrixify, which significantly aid in running the store by speeding up certain aspects, are paid features. These should be integrated already. **What problems is Shopify Plus solving and how is that benefiting you?** Shopify Plus is a fast, reliable tool for hosting our website, taking orders, and supporting sales in multiple countries. ### 30. Great Analytics, But Shopify Markets and Support Need Improvement **Rating:** 3.0/5.0 stars **Reviewed by:** Sean W. | Owner/art director, Small-Business (50 or fewer emp.) **Reviewed Date:** December 17, 2025 **What do you like best about Shopify Plus?** Additional in-depth analytics, lower fees. **What do you dislike about Shopify Plus?** Shopify markets, it’s a terrible addition and causes a TON of issues when trying to process pre-orders. Global E has borderline no customer service and it’s extremely difficult to solve any issues that come up. **What problems is Shopify Plus solving and how is that benefiting you?** More in depth analytics make it much easier to target the right audience with the right products. ### 31. Scalable and Powerful, But Costs and Customization Can Add Up **Rating:** 5.0/5.0 stars **Reviewed by:** Aniket M. | Product - Offers platform, Mid-Market (51-1000 emp.) **Reviewed Date:** October 27, 2025 **What do you like best about Shopify Plus?** Shopify Plus offers excellent scalability and robust features for enterprise-level e-commerce. The platform's ability to handle high traffic volumes during peak sales periods is outstanding, and the automation tools significantly reduce manual workload. **What do you dislike about Shopify Plus?** The pricing can be quite steep for smaller businesses transitioning to enterprise level. Additionally, some advanced customizations require technical expertise or hiring developers, which adds to the overall cost. **What problems is Shopify Plus solving and how is that benefiting you?** Shopify Plus solves critical challenges like handling massive traffic spikes during flash sales and holiday seasons without performance issues. It streamlines our multi-channel sales operations, consolidates inventory management, and provides advanced automation features that save our team countless hours. The platform's reliability and scalability have allowed us to grow our business confidently while maintaining excellent customer experience. ### 32. Consistently Reliable with Exciting New Features **Rating:** 5.0/5.0 stars **Reviewed by:** Zachary Z. | Business Manager / E-commerce manager, Small-Business (50 or fewer emp.) **Reviewed Date:** December 17, 2025 **What do you like best about Shopify Plus?** Very reliable, uptime and constant development and new features always being rolled out **What do you dislike about Shopify Plus?** Sometimes new features cause issues or glitches when being rolled out. A new feature might affect a previous workflow and no notice is often given of these updates. **What problems is Shopify Plus solving and how is that benefiting you?** It is helping us bring an omnichannel experience between our online and in-store shopping programs. ### 33. The best tool for an ecommerce **Rating:** 5.0/5.0 stars **Reviewed by:** Nicolás A. | Media Buyer, Mid-Market (51-1000 emp.) **Reviewed Date:** October 07, 2025 **What do you like best about Shopify Plus?** It is extremely easy to operate an ecommerce with Shopify. To have an ecommerce running, it is not necessary to use code, especially with Sidekick, the new AI from Shopify. **What do you dislike about Shopify Plus?** At some point, you may end up relying on paid apps to implement certain solutions, which increases the monthly Shopify fee. **What problems is Shopify Plus solving and how is that benefiting you?** Everything related to an ecommerce. It integrates perfectly with physical points of sale, which centralizes the entire operation and data in one place. It also integrates perfectly with digital marketing tools. ### 34. Reliable Checkout, Room for Backend Improvements **Rating:** 3.5/5.0 stars **Reviewed by:** Sameer M. **Reviewed Date:** December 17, 2025 **What do you like best about Shopify Plus?** I get a great checkout experience with Shopify Plus, and it's up 100% of the time. I appreciate the new updates every 6 months, which give me new insights. **What do you dislike about Shopify Plus?** I think there is room for improvement. The store logging can be better, meaning currently we just see what staff person changed something and it's a lot harder to find. Plus, there should be a mechanism to see what products, metafields, etc., were changed by which user. **What problems is Shopify Plus solving and how is that benefiting you?** I get a great checkout experience and it is up 100% of the time. ### 35. Solid System **Rating:** 4.0/5.0 stars **Reviewed by:** Andee H. | Customer Service Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2026 **What do you like best about Shopify Plus?** It was easy to use. Customer support was fast, helpful, and friendly. Daily use allowed for quick updates to our website and live inventory. **What do you dislike about Shopify Plus?** Expensive and needed one person to be fully conversant with the system. **What problems is Shopify Plus solving and how is that benefiting you?** Shopify Plus supported our e-commerce platform and made shopping for our customers easy. ### 36. Shopify Plus has been a game changer! **Rating:** 4.5/5.0 stars **Reviewed by:** Blue Sky B. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** December 17, 2025 **What do you like best about Shopify Plus?** Support Level, Audience and other features unique to Plus--including free POS. Shop Pay/payments have definitely increased sales in switching from BigCommerce. **What do you dislike about Shopify Plus?** It is expensive, but if you are at Enterprise levels with other hosting platforms--it is comparable. **What problems is Shopify Plus solving and how is that benefiting you?** So many apps are integrated with Shopify, that it makes building custom solutions so easy. ### 37. Ecommerce Simplified with Flexible Customization **Rating:** 5.0/5.0 stars **Reviewed by:** Shaun D. | Chief Marketing Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** March 02, 2024 **What do you like best about Shopify Plus?** I like Shopify Plus for its catalog of themes and drag-and-drop builds, which make it easy to use. I also appreciate the level of customization it offers. **What do you dislike about Shopify Plus?** Available features outside of Shopify Payments. **What problems is Shopify Plus solving and how is that benefiting you?** Shopify Plus provides a flexible DTC solution with a catalog of themes and drag-and-drop builds, enhancing customization. ### 38. Shopify Plus: Innovative Platform That Empowers Brands **Rating:** 4.5/5.0 stars **Reviewed by:** Joost H. | Co-founder, MD, Small-Business (50 or fewer emp.) **Reviewed Date:** December 17, 2025 **What do you like best about Shopify Plus?** We love Shopify Plus, the innovation, the dedication to make life easier for brands is tremendous. **What do you dislike about Shopify Plus?** We find it hard to understand Shopify makes it too easy for copycats to quickly set up shops, with fake business registrations. **What problems is Shopify Plus solving and how is that benefiting you?** Multi platforms, multiple countries, easy global roll out. ### 39. Shopify Plus Makes Checkout Customization and Branding Easy **Rating:** 5.0/5.0 stars **Reviewed by:** Chourouk M. | Lead Management Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** January 29, 2026 **What do you like best about Shopify Plus?** With Shopify Plus, I can customize the checkout experience to align with your brand. I have access to the Checkout Branding API for visual modifications, direct editing capabilities through Shopify Extensions , and the ability to create unique checkout flows. **What do you dislike about Shopify Plus?** Its disadvantages come from cost, customisation limits and reliance on apps. **What problems is Shopify Plus solving and how is that benefiting you?** Shopify makes wholesale easy with built-in tools designed for modern commerce. ### 40. Easy to Use, But Requires Multiple Shopify Apps for Key Features **Rating:** 2.5/5.0 stars **Reviewed by:** Kelsey W. | Wholesale account manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 10, 2026 **What do you like best about Shopify Plus?** It is easy to use. The interface for both the customer and shop owner is easy and simple. **What do you dislike about Shopify Plus?** Needing to add different apps to shopify to use different features. **What problems is Shopify Plus solving and how is that benefiting you?** It is used as our ecommerce website and it is pretty to use. ### 41. Constantly Improving Platform with Excellent Support **Rating:** 5.0/5.0 stars **Reviewed by:** Angel . | Co-founder, Small-Business (50 or fewer emp.) **Reviewed Date:** December 17, 2025 **What do you like best about Shopify Plus?** The continuous improvement of the platform, new features, training, and support. **What do you dislike about Shopify Plus?** Nothing that I can think of at this time. **What problems is Shopify Plus solving and how is that benefiting you?** Shopify makes it easy for me to gain insights into the data and understand how adaptable the platform is. The data is a big component. ### 42. No Server Headaches and a Fast Checkout Experience **Rating:** 5.0/5.0 stars **Reviewed by:** sandip r. | Assistant, Small-Business (50 or fewer emp.) **Reviewed Date:** April 27, 2026 **What do you like best about Shopify Plus?** No server headache, dedicated sport ,fast check out experience **What do you dislike about Shopify Plus?** Platform dependency and liquid coding language **What problems is Shopify Plus solving and how is that benefiting you?** No technical debat ### 43. Flexibility and Exceptional Support, but B2C Needs Improvement **Rating:** 5.0/5.0 stars **Reviewed by:** Eric F. | Co-fondateur **Reviewed Date:** December 17, 2025 **What do you like best about Shopify Plus?** I love the flexibility of Shopify Plus and the dedicated support they offer. When I have a problem, they have really good customer service. The initial setup was easy. **What do you dislike about Shopify Plus?** The management of a franchise system is terrible, it's built for corporates, so it doesn't work very well. We can only link one bank account, so it's problematic and we must find alternatives for it to work. **What problems is Shopify Plus solving and how is that benefiting you?** Shopify Plus improves B2B management with better rates, thus reducing fees. ### 44. Comprehensive E-commerce Solution with Great Support **Rating:** 5.0/5.0 stars **Reviewed by:** John B. **Reviewed Date:** December 17, 2025 **What do you like best about Shopify Plus?** I appreciate the support from Shopify Plus. I also like the gift card platform because it helps give our customers a way to purchase items everywhere. Additionally, the initial setup of Shopify Plus was very easy for our team. **What do you dislike about Shopify Plus?** I find that multistore transactions and third-party gift cards need help as well. **What problems is Shopify Plus solving and how is that benefiting you?** Shopify Plus solves ecommerce issues by helping us manage everything in one site. I also value the gift card platform for giving our customers a way to purchase items everywhere. ### 45. Good software to get things done fast **Rating:** 4.0/5.0 stars **Reviewed by:** Tony M. | Customer Support, Consumer Services, Small-Business (50 or fewer emp.) **Reviewed Date:** August 01, 2025 **What do you like best about Shopify Plus?** What I liked best about Shopify Plus is how user-friendly and efficient it is compared to other platforms I’ve worked with. I only had around three months of experience using Shopify while working for an electrolyte drinks company, but even within the first month of training, I was able to learn the system quickly. Adding products, checking orders, and tracking delivery progress felt smooth and organized. To me, it felt like working with an advanced version of ERP software, but much easier to understand. One of the best parts was that everything—from product uploads to customer delivery updates—was handled within a single tool. In my past experience with other systems, we had to rely on different departments or tools just to get basic information, which caused delays. But Shopify Plus brought everything under one roof, with clear visibility and fewer approval wait times. Also, the automation features and built-in analytics make it not just a backend tool, but a complete business solution that helps improve both workflow and customer satisfaction. **What do you dislike about Shopify Plus?** One thing I disliked about Shopify Plus was that sometimes it felt a bit overwhelming because of the large amount of details required while adding or managing products. For example, in my case, I once got confused while entering the product code needed to complete a customer's order. A small mistake there could affect the entire process. I feel it would be helpful if Shopify had a simpler or more guided solution for handling such key inputs, especially for new users. **What problems is Shopify Plus solving and how is that benefiting you?** Shopify Plus solves the problem of managing eCommerce tasks separately by bringing everything together in one platform. It helps with handling high-volume sales, quick product updates, bulk editing, and automation without needing extra tools or people. This saves time and reduces errors. For me, it made things easier because I could handle tasks like product setup, inventory tracking, and checking delivery progress without depending on anyone else. It also helped understand customer issues quickly because all order and shipping data was available in one place. It improved my speed and confidence while working. ### 46. Fully Featured and Highly Customizable for Store Owners **Rating:** 4.5/5.0 stars **Reviewed by:** Naomi N. | Ecommerce Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 17, 2025 **What do you like best about Shopify Plus?** Fully featured and customisation for my store **What do you dislike about Shopify Plus?** The back office of shopify doesnt have enough searchable features in the products section and isnt a reactive screen for larger desktops **What problems is Shopify Plus solving and how is that benefiting you?** Creating a working and safe environment for our customers to process orders and checkout securely ### 47. Effortless Revenue Growth Across All Channels **Rating:** 4.5/5.0 stars **Reviewed by:** Wyatt B. | Web Designer/Social Media, Public Relations and Communications, Mid-Market (51-1000 emp.) **Reviewed Date:** December 17, 2025 **What do you like best about Shopify Plus?** Very easy and helped us grow our revenue across all channels **What do you dislike about Shopify Plus?** Sometimes the AI sidekick gets things wrong often and ii wish there was more checkout customization. **What problems is Shopify Plus solving and how is that benefiting you?** Better personalization and ease of connection to new app partners making new features and channels more accessible ### 48. Effortless Integration, User-Friendly Design **Rating:** 4.5/5.0 stars **Reviewed by:** Joe D. **Reviewed Date:** December 17, 2025 **What do you like best about Shopify Plus?** I like that the integrations with Shopify Plus are rather simple, even for older ERPs. The front end design part is very easy, and you don't need to be a front end expert to design. **What do you dislike about Shopify Plus?** I think that pricing gets a bit complicated, but that might just be our pricing and how Shopify lays that out for a typical customer. **What problems is Shopify Plus solving and how is that benefiting you?** I use Shopify Plus to integrate orders with our ERP and provide customers visibility into open orders and inventory tracking. ### 49. Excellent Platform That Delivers Value, well integrated and very smooth **Rating:** 4.0/5.0 stars **Reviewed by:** Franco C. | Manager, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** December 15, 2025 **What do you like best about Shopify Plus?** Integrated with ERP and CRM so inventory and customer data are easy to sync. Customized checkout experience improves conversion on frequent buyers. Very smooth migration process from different platforms. **What do you dislike about Shopify Plus?** High monthly costs for a small business and some multistore content management issues. Not always easy to maintain in-house. **What problems is Shopify Plus solving and how is that benefiting you?** Unlike other platforms, the migration from our old e-commerce was very smooth, thanks to the Shopify Plus support. The automated workflows reduced manual order tagging and fulfillment steps, saving many hours at week. ### 50. Shopify Plus: Enterprise Power with a Few Trade-Offs **Rating:** 5.0/5.0 stars **Reviewed by:** Hassnain A. | Ecommerce Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 25, 2025 **What do you like best about Shopify Plus?** What I like best about Shopify Plus is its scalability and flexibility for high-growth businesses. It provides robust features like customizable checkout, advanced automation through Shopify Flow, and seamless integrations with third-party tools and enterprise systems. The platform handles high-volume traffic and transactions effortlessly, which gives brands the confidence to scale without worrying about infrastructure. Additionally, the dedicated account management and priority support make a big difference for teams looking for expert guidance and fast resolution. Overall, Shopify Plus combines enterprise-level power with user-friendly design, which is rare to find in eCommerce platforms. **What do you dislike about Shopify Plus?** While Shopify Plus offers many powerful features, one limitation is the platform's dependency on apps or workarounds for certain advanced customizations. For example, full backend flexibility isn't always possible without relying on third-party apps or APIs, which can add complexity and cost. Additionally, the cost structure can be a concern for some businesses—especially if they’re not yet fully leveraging the enterprise-level features. And while Shopify's ecosystem is vast, features like multi-language or multi-currency support still require some manual setup or external tools to be fully optimized. That said, many of these limitations are balanced by Shopify’s consistent improvements and strong ecosystem, but it’s worth knowing where the trade-offs are depending on your business needs. **What problems is Shopify Plus solving and how is that benefiting you?** Shopify Plus solves several key problems that growing eCommerce businesses like mine face — especially around scalability, performance, and automation. As our order volume increased, we needed a platform that could handle high traffic and spikes during sales events without crashing or slowing down — and Shopify Plus delivers on that. The robust infrastructure and fast checkout experience help us maintain high conversion rates, even during peak times. Another major benefit is Shopify Flow, which allows us to automate repetitive tasks like tagging customers, managing inventory, or sending alerts — saving us valuable time and reducing manual errors. We also benefit from customizable checkout and access to exclusive APIs, which give us more control over customer experience and deeper integrations with our tech stack. Overall, Shopify Plus helps us focus on growing the business, not worrying about technical limitations. ## Shopify Plus Discussions - [How can I earn financially with Shopify Plus](https://www.g2.com/discussions/comment-puis-je-gagner-financierement-avec-shopify-plus) - 1 comment, 1 upvote - [In this way, we should investigate what you can make with Shopify In addition to.](https://www.g2.com/discussions/in-this-way-we-should-investigate-what-you-can-make-with-shopify-in-addition-to) - 1 comment, 1 upvote - [Who is Shopify Plus' target market?](https://www.g2.com/discussions/who-is-shopify-plus-target-market) - 1 comment, 1 upvote - [What differentiates Shopify Plus?](https://www.g2.com/discussions/what-differentiates-shopify-plus) - 2 comments, 1 upvote - [How does Shopify plus work?](https://www.g2.com/discussions/how-does-shopify-plus-work) - 2 comments - [View Shopify Plus pricing details and edition comparison](https://www.g2.com/products/shopify-plus/reviews?page=3§ion=pricing&secure%5Bexpires_at%5D=2026-07-21+05%3A24%3A39+-0500&secure%5Bsession_id%5D=d3d6d5c7-0963-4a4b-a9b5-71a9a1c40072&secure%5Btoken%5D=807de928421583f57267331836359028df0119148b7e659f85435126dd64342e&format=llm_user) ## Shopify Plus Integrations - [Acumatica](https://www.g2.com/products/acumatica/reviews) - [AfterShip](https://www.g2.com/products/aftership/reviews) - [Aimerce](https://www.g2.com/products/aimerce/reviews) - [AIMS 360 Fashion ERP](https://www.g2.com/products/aims-360-fashion-erp/reviews) - [Algolia](https://www.g2.com/products/algolia/reviews) - [Attentive](https://www.g2.com/products/attentive/reviews) - [Avalara](https://www.g2.com/products/avalara/reviews) - [Brightpearl](https://www.g2.com/products/brightpearl/reviews) - [CedCommerce](https://www.g2.com/products/cedcommerce/reviews) - [Cegid Retail](https://www.g2.com/products/cegid-retail/reviews) - [Celigo](https://www.g2.com/products/celigo/reviews) - [ConnectBooks](https://www.g2.com/products/connectbooks/reviews) - [Descartes Sellercloud](https://www.g2.com/products/descartes-sellercloud/reviews) - [eCommerce 21](https://www.g2.com/products/ecommerce-21/reviews) - [Extensiv Order Manager](https://www.g2.com/products/extensiv-order-manager/reviews) - [Fishbowl Inventory](https://www.g2.com/products/fishbowl-inventory/reviews) - 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Decoupling - REST APIs - Data Orchestration - Customization - Extensibility **Reporting** - Reports & Analytics - Data Transfer Tools **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - E-Commerce Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Merchandising/Marketing** - Storefront Design Tools - Product Visualization - Recommendations / Personalization - Promotions and Discounts - Shopping Cart Abandonment - Product Reviews - SEO **Omnichannel Features ** - Retail Management - POS Integration - Social Media Integration - Customer Service Integration - Marketing Tools - E-commerce Integration - ERP Integration **Product Catalog** - Content Management - Product Configuration - Product Search and Filtering - Intangible Products **Order Process** - Checkout Process - Shipping Options - Tax Display and Processing - Payment Processing - Order Management - Returns / Refunds - Inventory Management - Multi-Channel Fulfillment **Multi-Channel Support** - Omnichannel - Mobile - Social Commerce - Customer Service - Store Locator - 3rd-Party Store Integration - B2B **Platform** - APIs - Customization - Integrations to Add-on Tools - User Management - Reporting / Analytics - Security - Multi-Site Management - Admin Access Rights - Test-to-Product Migration - Internationalization - Cross Browser Support - Performance and Reliability ## Top Shopify Plus Alternatives - [Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews) - 4.3/5.0 (558 reviews) - [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) - 4.2/5.0 (572 reviews) - [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) - 4.3/5.0 (295 reviews)