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# Salesforce B2C Commerce vs Shopify Plus Comparison - What are their main differences?

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Salesforce B2C CommerceShopify Plus[+ Add Product](#)

Reviews

**Salesforce B2C Commerce** [

4.3/5(704)

](https://www.g2.com/products/salesforce-b2c-commerce/reviews#reviews)

**Shopify Plus** [

4.4/5(873)

](https://www.g2.com/products/shopify-plus/reviews#reviews)

Pricing

**Salesforce B2C Commerce**
 **Contact Us** Per Year · B2C Commerce - Growth 

**Shopify Plus**
No pricing available

**Pricing Insights**
from reviews

Time to Implement

**Salesforce B2C Commerce**
5 months

Based on 47 responses

**Shopify Plus**
3 monthsFaster

Based on 229 responses

Return on Investment

**Salesforce B2C Commerce**
16 months

Based on 42 responses

**Shopify Plus**
12 months4 months sooner

Based on 202 responses

Perceived Cost

**Salesforce B2C Commerce**
$$$$$

**Shopify Plus**
$$$$$

Average Discount

**Salesforce B2C Commerce**
19%11% more

**Shopify Plus**
8%

 ![Salesforce B2C Commerce](https://images.g2crowd.com/uploads/product/hd_favicon/c0057e64e14280fb9bd130283d103b99/salesforce-b2c-commerce.svg "Salesforce B2C Commerce")

 ![Shopify Plus](https://images.g2crowd.com/uploads/product/hd_favicon/fcdd25678a56ddde6ecef634ec61af75/shopify-plus.svg "Shopify Plus")

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Pros & Cons

**Salesforce B2C Commerce**
[
Ease of Use (52)
](https://www.g2.com/products/salesforce-b2c-commerce/reviews?filters%5Bsentiment_snippet%5D=1806440&qs=pros-and-cons#reviews)[
Features (35)
](https://www.g2.com/products/salesforce-b2c-commerce/reviews?filters%5Bsentiment_snippet%5D=1805250&qs=pros-and-cons#reviews)[
Complex Setup (33)
](https://www.g2.com/products/salesforce-b2c-commerce/reviews?filters%5Bsentiment_snippet%5D=1806095&qs=pros-and-cons#reviews)[
Expensive (32)
](https://www.g2.com/products/salesforce-b2c-commerce/reviews?filters%5Bsentiment_snippet%5D=1802730&qs=pros-and-cons#reviews)

**Shopify Plus**
[
Ease of Use (97)
](https://www.g2.com/products/shopify-plus/reviews?filters%5Bsentiment_snippet%5D=1399081&qs=pros-and-cons#reviews)[
Customer Support (42)
](https://www.g2.com/products/shopify-plus/reviews?filters%5Bsentiment_snippet%5D=1401251&qs=pros-and-cons#reviews)[
Expensive (59)
](https://www.g2.com/products/shopify-plus/reviews?filters%5Bsentiment_snippet%5D=1399601&qs=pros-and-cons#reviews)[
Limited Customization (39)
](https://www.g2.com/products/shopify-plus/reviews?filters%5Bsentiment_snippet%5D=1400160&qs=pros-and-cons#reviews)

Integrations

**Salesforce B2C Commerce**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_2ede6c93edfdf1e40aa77e95f22cfdc0/cin7-core.jpg "Product Avatar Image")

Cin7 Core

](https://www.g2.com/products/cin7-core/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_4c697348c4308e45662f69fd954993d8/docusign.png "Product Avatar Image")

Docusign

](https://www.g2.com/products/docusign/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_cde2dc1378e0584bb1d52c7e577b0c7e/natterbox.png "Product Avatar Image")

Natterbox

](https://www.g2.com/products/natterbox/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9e189c9a0582c6b3467658109ad95bd9/oracle-netsuite.png "Product Avatar Image")

NetSuite

](https://www.g2.com/products/oracle-netsuite/reviews)[
View all
](https://www.g2.com/products/salesforce-b2c-commerce/integrations)

**Shopify Plus**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9fee325af54b7164fb0726a552801492/acumatica.png "Product Avatar Image")

Acumatica

](https://www.g2.com/products/acumatica/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_8fec2885c1049899b41ff8e1a0b4a1bd/aftership.png "Product Avatar Image")

AfterShip

](https://www.g2.com/products/aftership/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_a7f38efa4b9fe85f50058ebcf5cd5433/aimerce.png "Product Avatar Image")

Aimerce

](https://www.g2.com/products/aimerce/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9a8d0a4a8dc9efc9c8c769bac61b8f27/aims-360-fashion-erp.jpg "Product Avatar Image")

AIMS 360 Fashion ERP

](https://www.g2.com/products/aims-360-fashion-erp/reviews)[
View all
](https://www.g2.com/products/shopify-plus/integrations)

Screenshots

**Salesforce B2C Commerce**
 ![Salesforce B2C Commerce screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/175288/b2c-device-1.png)

**Shopify Plus**
No screenshot available

Ratings

Meets Requirements

**Salesforce B2C Commerce**

8.7

8.7349

**Shopify Plus**

8.6

8.6671

Ease of Use

**Salesforce B2C Commerce**

8.2

8.2544

**Shopify Plus**

9.0

9.0677

Ease of Setup

**Salesforce B2C Commerce**

7.8

7.8372

**Shopify Plus**

8.7

8.7492

Ease of Admin

**Salesforce B2C Commerce**

8.2

8.2132

**Shopify Plus**

8.8

8.8406

Quality of Support

**Salesforce B2C Commerce**

8.3

8.3329

**Shopify Plus**

8.4

8.4655

Has the product been a good partner in doing business?

**Salesforce B2C Commerce**

8.6

8.6130

**Shopify Plus**

8.5

8.5402

Product Direction (% positive)

**Salesforce B2C Commerce**

8.7

8.7331

**Shopify Plus**

8.9

8.9643

Features

E-Commerce Platforms[Hide 133 FeaturesShow 133 Features](javascript:void(0);)

8.4

401

8.1

602

Headless Commerce

Decoupling

8.1(won by 0.4)

99

7.7

254

REST APIs

8.5(won by 0.6)

102

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.9

268

Data Orchestration

8.4(won by 0.5)

98

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.9

257

Customization

8.5(won by 0.3)

103

8.2

286

Extensibility

8.4(won by 0.3)

102

8.1

276

Generative AI

AI Text Generation

8.1(won by 0.7)

81

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.4

222

AI Text Summarization

7.9(won by 0.3)

85

7.6

214

Generative AI

Not enough data

Not enough data

Agentic AI - E-Commerce Platforms

Autonomous Task Execution

8.8(won by 1.8)

18

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.0

28

Cross-system Integration

8.8(won by 1.5)

24

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.3

29

Adaptive Learning

8.6(won by 1.1)

18

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.5

28

Natural Language Interaction

8.6(won by 1.2)

18

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.4

29

Proactive Assistance

8.6(won by 1.2)

18

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.4

28

Decision Making

8.6(won by 1.0)

18

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.6

28

Accounting Integration

Not enough data

Not enough data

Additional Functionality

CRM

10.0(won by default)

8

Not enough data

Inventory Control

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Reordering

Not enough data

Not enough data

Bulk Ordering

Not enough data

Not enough data

Multi-Currency

Not enough data

Not enough data

Customer Accounts

Not enough data

Not enough data

Multi-Location

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Shopping Cart

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Data Synchronization

Not enough data

Not enough data

Order Tracking

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Loyalty Program

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Templates

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Inventory Tracking

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Kitting

Not enough data

Not enough data

Customer Touchpoints

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Web/Mobile App Development

Not enough data

Not enough data

Product Catalog

Not enough data

Not enough data

Inventory Optimization

Not enough data

Not enough data

De-Coupled Front & Back Ends

Not enough data

Not enough data

Customer Database

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Barcode/Ticket Scanning

Not enough data

Not enough data

Product Configurator

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Inventory Auditing

Not enough data

Not enough data

Quotes/Estimates

Not enough data

Not enough data

Customer History

Not enough data

Not enough data

Invoice Creation

Not enough data

Not enough data

For Small Businesses

Not enough data

Not enough data

Abandoned Cart Saver

Not enough data

Not enough data

Sales Trend Analysis

Not enough data

Not enough data

Merchandising/Marketing

Storefront Design Tools

8.3

222

8.4(won by 0.1)

471

Product Visualization

8.2

162

8.5(won by 0.3)

485

Recommendations / Personalization

8.3(won by 0.4)

254

7.9

477

Promotions and Discounts

8.1(won by 0.2)

235

7.9

489

Shopping Cart Abandonment

7.8

209

7.9(won by 0.1)

461

Product Reviews

8.1(won by 0.4)

206

7.7

450

SEO

8.1(won by 0.1)

205

8.0

460

Product Catalog

Content Management

8.5(won by 0.1)

233

8.4

481

Product Configuration

8.2

215

8.3(won by 0.1)

466

Product Search and Filtering

8.3(won by 0.2)

229

8.1

458

Intangible Products

8.2(won by 0.4)

196

7.8

389

Discount Management

Not enough data

Not enough data

Order Process

Checkout Process

8.4

228

8.7(won by 0.3)

488

Shipping Options

8.2(tied score)

211

8.2(tied score)

464

Tax Display and Processing

8.3(tied score)

210

8.3(tied score)

459

Payment Processing

8.3

218

8.8(won by 0.5)

473

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Order Management

8.3

226

8.6(won by 0.3)

469

Returns / Refunds

7.9

202

8.1(won by 0.2)

458

Retail Inventory Management

8.3(won by 0.3)

208

8.0

456

Multi-Channel Fulfillment

8.2(tied score)

186

8.2(tied score)

413

Returns Management

Not enough data

Not enough data

Order Processing

Not enough data

Not enough data

Order Fulfillment

Not enough data

Not enough data

Purchase Order Management

Not enough data

Not enough data

Backorder Management

Not enough data

Not enough data

Special Order Management

Not enough data

Not enough data

Payment Options

Not enough data

Not enough data

Sales Order Management

Not enough data

Not enough data

Purchase Order Management

Not enough data

Not enough data

Credit Card Processing

Not enough data

Not enough data

Multi-Channel Support

Omnichannel

8.4(won by 0.2)

210

8.2

429

Mobile

8.2

204

8.6(won by 0.4)

450

Social Commerce

8.3(won by 0.1)

187

8.2

418

Customer Service

8.3

214

8.4(won by 0.1)

464

Store Locator

8.0(won by 0.3)

192

7.7

374

3rd-Party Store Integration

8.1

134

8.2(won by 0.1)

399

B2B

8.3(won by 0.8)

187

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.5

374

Multi-Store

Not enough data

Not enough data

Point of Sale (POS) Integration

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Mobile Commerce

Not enough data

Not enough data

Platform

APIs

8.2

206

8.4(won by 0.2)

430

Customization

8.1

259

8.2(won by 0.1)

494

Integrations to Add-on Tools

8.3

243

8.4(won by 0.1)

479

User Management

8.4

216

8.5(won by 0.1)

459

Reporting / Analytics

8.2(tied score)

223

8.2(tied score)

467

Security

8.6

211

8.7(won by 0.1)

456

Multi-Channel Management

8.7(won by 0.4)

198

8.3

377

Admin Access Rights

8.5(tied score)

202

8.5(tied score)

437

Test-to-Product Migration

8.3(won by 0.5)

188

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.8

401

Internationalization

8.5(won by 0.3)

185

8.2

389

Cross Browser Support

8.4

193

8.5(won by 0.1)

421

Performance and Reliability

8.6

246

8.8(won by 0.2)

473

Catalog Management

9.4(won by default)

8

Not enough data

eCommerce Management

10.0(won by default)

12

Not enough data

Mobile Access

Not enough data

Not enough data

SEO Management

Not enough data

Not enough data

Shipping Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Website Management

Not enough data

Not enough data

Promotions Management

Not enough data

Not enough data

Reviews Management

Not enough data

Not enough data

Price/Margin Management

Not enough data

Not enough data

Application Management

Not enough data

Not enough data

Product Data Management

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Multi-Channel Management

Not enough data

Not enough data

Invoice Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Warehouse Management

Not enough data

Not enough data

Sales Tax Management

Not enough data

Not enough data

Customer Management

Not enough data

Not enough data

Communication Management

Not enough data

Not enough data

Data Security

Not enough data

Not enough data

Omnichannel Commerce[Hide 9 FeaturesShow 9 Features](javascript:void(0);)

8.4

30

8.0

89

Reporting

Reports & Analytics

8.6(won by 0.6)

28

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.0

80

Data Transfer Tools

8.5(won by 0.9)

28

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.6

73

Omnichannel Features 

Retail Management

8.1

28

8.3(won by 0.2)

77

POS Integration

8.0

27

8.1(won by 0.1)

76

Social Media Integration

8.2(won by 0.3)

26

7.9

78

Customer Service Integration

8.6(won by 0.5)

27

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.1

80

Marketing Tools

8.6(won by 0.6)

27

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.0

77

E-commerce Integration

8.6

29

8.7(won by 0.1)

82

ERP Integration

8.2(won by 0.8)

28

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.4

76

Mobile E-Commerce[Hide 11 FeaturesShow 11 Features](javascript:void(0);)

8.4

29

Not enough data

Design

Templates - Mobile E-Commerce

8.3(won by default)

27

Not enough data

Versions - Mobile E-Commerce

8.6(won by default)

28

Not enough data

Testing - Mobile E-Commerce

8.5(won by default)

27

Not enough data

Multichannel - Mobile E-Commerce

8.5(won by default)

27

Not enough data

Personalization

Branding - Mobile E-Commerce

8.3(won by default)

27

Not enough data

Localization - Mobile E-Commerce

8.3(won by default)

27

Not enough data

Digital Content - Mobile E-Commerce

8.5(won by default)

28

Not enough data

Geofencing - Mobile E-Commerce

8.5(won by default)

26

Not enough data

Analysis

Dashboards - Mobile E-Commerce

8.3(won by default)

26

Not enough data

User Behavior - Mobile E-Commerce

8.7(won by default)

25

Not enough data

Sales - Mobile E-Commerce

8.3(won by default)

24

Not enough data

E-Merchandising[Hide 9 FeaturesShow 9 Features](javascript:void(0);)

9.1

25

Not enough data

Merchandising

Product Recommendations

9.2(won by default)

23

Not enough data

Product Search

9.3(won by default)

23

Not enough data

Product Display

9.3(won by default)

22

Not enough data

Media File Storage

8.6(won by default)

22

Not enough data

Web Content Management

8.8(won by default)

22

Not enough data

Analytics

Reports & Analytics

9.2(won by default)

22

Not enough data

Customer Data

9.2(won by default)

22

Not enough data

Administration

Integrations

9.2(won by default)

22

Not enough data

Dashboard

9.0(won by default)

21

Not enough data

Shopping Cart[Hide 50 FeaturesShow 50 Features](javascript:void(0);)

8.6

29

Not enough data

Administration

Reporting

9.0(won by default)

27

Not enough data

Cart Management

8.7(won by default)

26

Not enough data

Shipping Information Collection

8.8(won by default)

27

Not enough data

Inventory Management

Not enough data

Not enough data

Promotions Management

Not enough data

Not enough data

Tax Management

Not enough data

Not enough data

Multi-Channel Management

Not enough data

Not enough data

Catalog Management

Not enough data

Not enough data

Gift Card Management

Not enough data

Not enough data

Refund Management

Not enough data

Not enough data

Returns Management

Not enough data

Not enough data

Order Management

Not enough data

Not enough data

Invoice Management

Not enough data

Not enough data

SEO Management

Not enough data

Not enough data

Discount Management

Not enough data

Not enough data

eCommerce Management

Not enough data

Not enough data

Integrations

Payment Gateway Integration

8.8(won by default)

27

Not enough data

E-commerce Platform Integration

9.0(won by default)

27

Not enough data

Email Integration

8.6(won by default)

27

Not enough data

Social Media Integration

Not enough data

Not enough data

Shipping Services Integration

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Cart Management

Multi Cart

8.3(won by default)

28

Not enough data

Products

8.5(won by default)

27

Not enough data

Customizable Templates

8.6(won by default)

26

Not enough data

Embed

8.6(won by default)

27

Not enough data

Email Templates

Not enough data

Not enough data

Additional Functionality

Reporting & Statistics

Not enough data

Not enough data

Abandoned Cart Saver

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

API

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Multi-Currency

Not enough data

Not enough data

Payment Options

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Product Catalog

Not enough data

Not enough data

Credit Card Processing

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Rewards Points

Not enough data

Not enough data

Customer Accounts

Not enough data

Not enough data

Customizable Fields

Not enough data

Not enough data

SSL Security

Not enough data

Not enough data

CRM

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![Salesforce B2C Commerce](https://images.g2crowd.com/uploads/product/hd_favicon/c0057e64e14280fb9bd130283d103b99/salesforce-b2c-commerce.svg "Salesforce B2C Commerce")](https://www.g2.com/products/salesforce-b2c-commerce/reviews)

Salesforce B2C Commerce

Small-Business(50 or fewer emp.)

26.7%

Mid-Market(51-1000 emp.)

40.1%

Enterprise(\> 1000 emp.)

33.2%

[![Shopify Plus](https://images.g2crowd.com/uploads/product/hd_favicon/fcdd25678a56ddde6ecef634ec61af75/shopify-plus.svg "Shopify Plus")](https://www.g2.com/products/shopify-plus/reviews)

Shopify Plus

Small-Business(50 or fewer emp.)

68.9%

Mid-Market(51-1000 emp.)

27.5%

Enterprise(\> 1000 emp.)

3.6%

Small-Business

(50 or fewer emp.)

26.7%

68.9%

Mid-Market

(51-1000 emp.)

40.1%

27.5%

Enterprise

(\> 1000 emp.)

33.2%

3.6%

Reviewers' Industry

[![Salesforce B2C Commerce](https://images.g2crowd.com/uploads/product/hd_favicon/c0057e64e14280fb9bd130283d103b99/salesforce-b2c-commerce.svg "Salesforce B2C Commerce")](https://www.g2.com/products/salesforce-b2c-commerce/reviews)
Salesforce B2C Commerce

Retail

12.9%

Information Technology and Services

10.3%

Computer Software

7.3%

Apparel & Fashion

5.2%

Accounting

4.3%

Other

60.0%

[![Shopify Plus](https://images.g2crowd.com/uploads/product/hd_favicon/fcdd25678a56ddde6ecef634ec61af75/shopify-plus.svg "Shopify Plus")](https://www.g2.com/products/shopify-plus/reviews)
Shopify Plus

Retail

21.4%

Apparel & Fashion

13.7%

Consumer Goods

7.4%

Information Technology and Services

5.2%

Health, Wellness and Fitness

4.9%

Other

47.4%

FAQs

## Salesforce B2C Commerce vs Shopify Plus FAQs

Generated using AI

Last updated: August 14, 2026

### What is the difference between Salesforce B2C Commerce vs Shopify Plus?

Shopify Plus stands out for its higher ease of use and setup scores, while Salesforce B2C Commerce is favored for its enterprise-grade features and integration capabilities.

| | [Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews) | [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) |
| --- | --- | --- |
| G2 Rating (reviews) | 4.3/5 (593 reviews) | 4.4/5 (872 reviews) |
| Largest Segment | Mid-Market | Small-Business |
| Ease of Setup score | 7.9 | 8.7 |
| Quality of Support score | 8.3 | 8.4 |
| Top Reviewer-Cited Strength | Integrations (35 all-time mentions) | Ease of Use (97 all-time mentions) |

### How do the pricing models of Salesforce B2C Commerce and Shopify Plus compare?

Shopify Plus is rated higher for value, with reviewers expressing greater satisfaction with its pricing compared to Salesforce B2C Commerce.

- **Salesforce B2C Commerce:** In recent reviews, many cite high costs and a pricing model that escalates with business growth, making it more suitable for enterprise-scale operations.
- **Shopify Plus:** Reviewers describe Shopify Plus as expensive but generally worth the price for its features and scalability, with several noting that the value remains strong even as the platform introduces new innovations.
- **Switching reasons:** Reviewers mention switching to Shopify Plus for its lower total cost of ownership and more predictable pricing structure compared to Salesforce B2C Commerce.

### What are the best alternatives to Salesforce B2C Commerce and Shopify Plus?

The top three alternatives to Salesforce B2C Commerce and Shopify Plus are Adobe Commerce (Magento), BigCommerce, and WooCommerce.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews) | 4.3/5 (593 reviews) | Mid-Market | High cost, enterprise-focused | Integrations (35 all-time mentions) |
| [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) | 4.4/5 (872 reviews) | Small-Business | Expensive but strong value for features | Ease of Use (97 all-time mentions) |
| [Adobe Commerce (Magento)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) | 4.0/5 (623 reviews) | Small-Business | — | Customizability and flexibility |
| [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) | 4.2/5 (580 reviews) | Small-Business | — | Ease of use and scalability |

### Which E-Commerce Platforms features should I prioritize when comparing Salesforce B2C Commerce and Shopify Plus?

Buyers should prioritize ease of use, customization, integration capabilities, scalability, and support quality when comparing Salesforce B2C Commerce and Shopify Plus.

- **Ease of Use:** Shopify Plus scores 9.0, Salesforce B2C Commerce 8.2; Shopify Plus has 97 all-time mentions for ease of use, Salesforce B2C Commerce 52.
- **Customization:** Salesforce B2C Commerce has 18 all-time mentions for flexibility and 18 for difficult customization; Shopify Plus has 39 all-time mentions for limited customization and 18 for difficult customization.
- **Integration Capabilities:** Salesforce B2C Commerce has 35 all-time mentions for integrations; Shopify Plus reviewers highlight broad integration options, though with fewer quantified mentions.
- **Scalability:** Shopify Plus has 26 all-time mentions for scalability; Salesforce B2C Commerce is frequently cited for enterprise-grade scalability in recent reviews.
- **Support Quality:** Shopify Plus scores 8.4, Salesforce B2C Commerce 8.3 on Quality of Support; Shopify Plus has 42 all-time mentions for customer support, Salesforce B2C Commerce 24 for reliability.

### What are the pros and cons of Salesforce B2C Commerce vs Shopify Plus?

Shopify Plus is strongest in ease of use and automation, while Salesforce B2C Commerce excels in integration and enterprise-grade features.

- **Salesforce B2C Commerce strengths:** Integrations (35 all-time mentions), features (35), personalization (29), flexibility (18), reliability (24), and unified customer experience (23).
- **Salesforce B2C Commerce trade-offs:** Complex setup (33 all-time mentions), expensive (32), complexity (26), difficult customization (18), and vendor lock-in.
- **Shopify Plus strengths:** Ease of use (97 all-time mentions), customer support (42), reliability (40), scalability (26), automation, and continuous improvement (12).
- **Shopify Plus trade-offs:** Limited customization (39 all-time mentions), difficult customization (18), developer dependency (11), high cost for small businesses, and reliance on third-party apps for advanced features.

### Is Salesforce B2C Commerce or Shopify Plus better for small businesses?

Shopify Plus is the better fit for small businesses, as reflected by its largest reviewer segment and positive small-business sentiment.

- **Salesforce B2C Commerce:** Largest segment is Mid-Market; reviewers note the platform is best suited for enterprise-scale operations and cite high costs as a barrier for small businesses.
- **Shopify Plus:** Largest segment is Small-Business; reviewers consistently highlight ease of use, fast setup, and automation as key benefits for small teams and growing businesses.

### Which E-Commerce Platforms platform has better integrations?

Salesforce B2C Commerce is favored for integrations, with more reviewer-cited mentions and broader integration capabilities.

- **Salesforce B2C Commerce:** 35 all-time mentions for integrations, with reviewers highlighting integration with the broader Salesforce ecosystem and third-party systems.
- **Shopify Plus:** Reviewers mention integration with Avalara and a wide range of apps, but with fewer quantified mentions and some feedback on integration limitations with specific tools.

### How do Salesforce B2C Commerce and Shopify Plus compare on customer support?

Shopify Plus and Salesforce B2C Commerce are rated at parity on Quality of Support, with scores of 8.4 and 8.3 respectively.

- **Salesforce B2C Commerce:** Reviewers describe support as generally good, with positive experiences using Trailhead resources, but note slow response times and a need for more practical documentation.
- **Shopify Plus:** Reviewers highlight responsive and helpful support, with several citing fast access to real support staff, though some mention slower responses for complex issues and reliance on self-service or generic answers.

### Which is easier to implement, Salesforce B2C Commerce or Shopify Plus?

Shopify Plus is easier to implement, with an Ease of Setup score of 8.7 compared to Salesforce B2C Commerce's 7.9.

- **Salesforce B2C Commerce:** Reviewers frequently mention a steep learning curve, complex onboarding, and the need for specialized expertise, especially for advanced customization and integrations.
- **Shopify Plus:** Reviewers consistently praise its straightforward setup, user-friendly interface, and fast time to launch, even for small teams or those without technical backgrounds.

### Which product has better Customization?

Salesforce B2C Commerce is favored for customization, with reviewers citing its flexibility and ability to support complex business requirements.

- **Salesforce B2C Commerce:** 18 all-time mentions for flexibility, 18 for difficult customization, and reviewers highlight robust customization options for enterprise needs.
- **Shopify Plus:** 39 all-time mentions for limited customization, 18 for difficult customization, and reviewers note platform limits and developer dependency for advanced customizations.

Alternatives

**Salesforce B2C Commerce Alternatives**

 ![Adobe Commerce (formerly Magento Commerce)](https://images.g2crowd.com/uploads/product/hd_favicon/d05e573f5a86935da5bdf3ce23fd5ac5/adobe-commerce-formerly-magento-commerce.svg "Adobe Commerce (formerly Magento Commerce)")

[
Adobe Commerce (formerly...
](/products/adobe-commerce-formerly-magento-commerce/reviews)

 ![BigCommerce](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_4b28e3cdd2631bee0e36ddcf3ebd77c3/bigcommerce.png "BigCommerce")

[
BigCommerce
](/products/bigcommerce/reviews)

 ![SAP Commerce Cloud](https://images.g2crowd.com/uploads/product/hd_favicon/b0844d5fcc6ad47046cbf81bed040395/sap-commerce-cloud.svg "SAP Commerce Cloud")

[
SAP Commerce Cloud
](/products/sap-commerce-cloud/reviews)

 ![Magento Open Source](https://images.g2crowd.com/uploads/product/hd_favicon/5757bf9a9fcd66f1549eccbd4de55394/magento-open-source.svg "Magento Open Source")

[
Magento OS
](/products/magento-open-source/reviews)

**Shopify Plus Alternatives**

 ![BigCommerce](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_4b28e3cdd2631bee0e36ddcf3ebd77c3/bigcommerce.png "BigCommerce")

[
BigCommerce
](/products/bigcommerce/reviews)

 ![Salesforce B2B Commerce](https://images.g2crowd.com/uploads/product/hd_favicon/faf72291f2b3105983b24a5b0bc6543d/salesforce-b2b-commerce.svg "Salesforce B2B Commerce")

[
Salesforce B2B Commerce
](/products/salesforce-b2b-commerce/reviews)

 ![SAP Commerce Cloud](https://images.g2crowd.com/uploads/product/hd_favicon/b0844d5fcc6ad47046cbf81bed040395/sap-commerce-cloud.svg "SAP Commerce Cloud")

[
SAP Commerce Cloud
](/products/sap-commerce-cloud/reviews)

 ![Magento Open Source](https://images.g2crowd.com/uploads/product/hd_favicon/5757bf9a9fcd66f1549eccbd4de55394/magento-open-source.svg "Magento Open Source")

[
Magento OS
](/products/magento-open-source/reviews)