We've been selling on Amazon for a while and worked with other agencies along the way-none came close to what Sequence delivers. After nearly two years with them, they feel like part of our internal team. Alex provides strategic direction and helps us think long-term. Bhumika manages day-to-day account needs flawlessly. Sayali continuously optimizes and finds new opportunities. Vanessa's creativity elevates our brand. Jake's analytics give us confidence in our decisions. Together, they've transformed our Amazon business. TACoS dropped from 41% to 13%, we rank organically for hundreds of valuable keywords, and revenue has grown significantly. They've also helped us maintain healthy inventory scores and Buy Box ownership even as we've scaled aggressively. What makes Sequence special is the people. Every interaction is positive and productive. The team is genuinely happy, helpful, and invested in our success. It's clear Alex has built something special with this group Review collected by and hosted on G2.com.

We just wish we had found them sooner. Think of all the money we wasted with other agencies Review collected by and hosted on G2.com.

Bhumika provides regular competitive intelligence -Tracking what our main competitors are doing with their bidding strategies, promotions, and creative. She then adjusts our approach to maintain our advantage. This has been especially valuable during new products launches when we need to quickly establish presence in competitive spaces. The insights have helped us optimize our inventory score by ensuring we're stocked appropriately when launching offensive campaigns.

The team is also constantly pushing us on inventory planning, which honestly we weren't great at before. They've helped us avoid stockouts during peak periods and maintain healthy IPI scores. They even sorted out some suppressed listings we had that were hurting our account health-Issues we didn't even know existed until they flagged them Review collected by and hosted on G2.com.

Sometimes the competitive analysis reveals gaps we need to address, but that's actually helpful information Review collected by and hosted on G2.com.

We tried managing everything with our internal team for almost two years. We thought we were doing pretty well—sales were growing, and ACoS seemed okay. But honestly, agency expertise makes a real difference. The reporting is incredibly detailed but also digestible. We get custom dashboards showing attribution across different campaign types, and Jake's team has set up tracking so we can see which keywords are actually driving incremental sales versus cannibalizing organic. They track Total ACoS, which gives us a much clearer picture of profitability. Having this level of visibility has completely changed how we make decisions about budget allocation. Our internal team was excellent, but they didn't have the depth of knowledge across all Amazon's advertising platforms that Sequence brings. Review collected by and hosted on G2.com.

The first month or two, the amount of data felt overwhelming. But they trained us on how to interpret everything. Review collected by and hosted on G2.com.

We've been selling on Amazon since 2019 and worked with three different agencies before Sequence. The difference is night and day. We were burning through our budget with an ACoS hovering around 45% and didn't know where to start. The team completely restructures our campaigns, breaking out exact, phrase, and broad match into separate campaigns with different bidding strategies. Within the first quarter, we dropped to 19% ACoS, and our TACoS improved significantly as organic sales picked up. Alex, their CEO, personally walked us through the initial strategy and has checked in regularly to ensure we're hitting our goals. This is the caliber of expertise we'd been searching for Review collected by and hosted on G2.com.

Onboarding took a couple of weeks to get everything connected and synced, but i understand why they needed that time to properly audit our account Review collected by and hosted on G2.com.

Our product images and A+ Content were pretty basic before working with Sequence. Vanessa leads their creative team and has completely transformed our listings. The sponsored brand videos they produced are clean, professional, and actually tell our story in a way that resonates. Our click-through rate on video ads improved significantly, and we're seeing much better conversion rates on the PDPs now. The creative work integrates seamlessly with the advertising strategy. Review collected by and hosted on G2.com.

Good creative takes time- Initial development was about three weeks, but the quality made it worthwhile Review collected by and hosted on G2.com.

Alex designed our Brand store like an actual e-commerce website, not just a product catalog. Multi-page layout with collection pages, lifestyle imaginery, brand story content, and strategic navigation that guides shoppers through our full range. he optimized it based on Amazon's store analytics-tracking which sections get attention and adjusting content accordingly. The store gives our Sponsored Brands campaigns a premium destination instead of just linking to product pages Review collected by and hosted on G2.com.

Required Brand registry enrollment, which took three weeks to process through Amazon Review collected by and hosted on G2.com.

The keyword research is way more sophisticated than what we were doing. Sayali doesn't just look at search volume-She analyzes conversion probability, competitive density, and consumer intent. She found a bunch of long-tail keywords that cost less per click but convert at higher rates. This has been crucial for our new product launches too. She helped us identify exactly which terms to target during the launch phase to build organic velocity Review collected by and hosted on G2.com.

The thorough approach takes a bit longer than just throwing up some auto campaigns, but the results justify it Review collected by and hosted on G2.com.

Expanding to Canada and the UK felt overwhelming, but they made it straightforward. The campaigns are structured differently for each marketplace based on local search behavior and competition. Our account manager Bhumika, coordinates everything across all three regions and provides consolidated reporting so we can see the full picture. She's also been helpful with understanding inventory allocation across marketplaces and making sure we're not going out of stock during promotions. Review collected by and hosted on G2.com.

There's sometimes a learning curve with each new marketplace, but that's just the nature of international expansion. Review collected by and hosted on G2.com.

Sequence handled our cross-country Amazon expansion with a level of coordination we couldn't achieve on our own. Instead of treating the US, UK, and Canada as separate challenges, they built cohesive but localized strategies-unique keywords, region-adjusted listings, and competitive positioning suited for each market. Their unified reporting dashboard makes it easy to track everything in one place Review collected by and hosted on G2.com.

Time-zone overlap could be improved, though their weekend response time helps balance it out Review collected by and hosted on G2.com.

Sponsored brand video seemed intimidating, but vanessa's team made the process smooth. They understand amazon's video specs perfectly and create content specifically designed for the platform-not just repurposed social media clips.

The videos grab attention quickly and showcase our keys differentiators. These campaigns consistently deliver strong ROAS and have really helped with brand awareness in our category Review collected by and hosted on G2.com.

Video creative needs refreshing every few months to stay effective, but they've built that into their workflow Review collected by and hosted on G2.com.