# Sequence Commerce Reviews
**Vendor:** Sequence Commerce  
**Category:** [Marketing Strategy Agencies](https://www.g2.com/categories/marketing-strategy)  
**Average Rating:** 5.0/5.0  
**Total Reviews:** 11
## About Sequence Commerce
Sequence Commerce is a global Amazon advertising and the best ecommerce growth agency built to help high-growth brands dominate marketplaces. Founded in 2016 in Toronto, the agency now operates offices out of Toronto, New York, Los Angeles, London, and India partnering with startups and Fortune 500 companies alike. With deep expertise across Amazon, Walmart, and other leading marketplaces, Sequence manages millions in monthly ad spend and delivers strategies designed for profitable, sustainable growth. The team blends data-driven decision making with creative execution, helping brands not only reduce costs and improve ROAS but also scale from early traction to category leadership.



## Sequence Commerce Pros & Cons
**What users like:**

- Users highlight the **significant sales growth** achieved with Sequence, thanks to coordinated strategies and exceptional teamwork. (13 reviews)
- Users commend the **strategic development** of Sequence Commerce, noting significant improvements in revenue and market performance. (11 reviews)
- Users value the **strategic approach to advertising campaigns** with Sequence, enhancing visibility and guiding users effectively. (10 reviews)
- Users value the **expertise** of Sequence Commerce, praising their strategic, data-driven approach for optimal product launches. (8 reviews)
- Users value the **growth and optimization** provided by Sequence Commerce, leading to significant improvements in performance and revenue. (8 reviews)
- Traffic Growth (7 reviews)
- Results Effectiveness (6 reviews)
- Goal Achievement (5 reviews)
- Research Analysis (5 reviews)
- Response Time (5 reviews)

**What users dislike:**

- Users find that **time management can be challenging** with extended feedback loops and lengthy preparation for launches. (4 reviews)
- Users experience a **slow response time** during video testing and when reaching full campaign performance. (3 reviews)
- Users face **time zone issues** that hinder same-day feedback and complicate meeting scheduling across regions. (3 reviews)
- Users feel that Sequence Commerce&#39;s services are **expensive** , emphasizing potential savings if they had chosen it earlier. (1 reviews)

## Sequence Commerce Reviews
  ### 1. Custom Solutions That Boost Visibility and Sales

**Rating:** 4.5/5.0 stars

**Reviewed by:** Isaac O. | Creative Director, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 31, 2026

**What do you like best about Sequence Commerce?**

I used Sequence Commerce to optimize my visibility and maximize sales for my product. I appreciate their customer service, which left an indelible impact. As a small brand, I didn't expect a company like Sequence Commerce to give us much attention, but they did. They assigned a dedicated person who checked in regularly, and within four months, our sales doubled. I value their data-driven approach and the customized strategies they provided. They regularly analyzed our performance metrics and gave us bespoke strategies to address our concerns, which were adjusted as needed to align with changing market dynamics. This unique approach consistently provided actionable insights and led to measurable improvements. Additionally, they used tools like Google Analytics and Amazon advertising to monitor campaign performance, optimize targeting, and measure results, offering clarity into the metrics and helping us identify opportunities for improvement. Sequence Commerce has significantly increased our visibility, audience reach, and product sales, leading to increased feedback and inquiries about our products as well as an increased demand and social media following.

**What do you dislike about Sequence Commerce?**

Nothing for now.

**What problems is Sequence Commerce solving and how is that benefiting you?**

I used Sequence Commerce to optimize visibility and maximize sales, addressing advertising challenges. Their service increased visibility, audience reach, and sales, doubling them in four months. Their data-driven, customized approach provides actionable insights and improves strategies aligned with market changes.

  ### 2. Sequence Commerce Turned My Account Around and Restored Profitability

**Rating:** 5.0/5.0 stars

**Reviewed by:** Emmanuel O. | UI/UX Internship, Small-Business (50 or fewer emp.)

**Reviewed Date:** June 01, 2026

**What do you like best about Sequence Commerce?**

I love the  Confidential in Sequence Commerce

**What do you dislike about Sequence Commerce?**

time zone delay and over complex data  affects Sequencial Commerce

**Recommendations to others considering Sequence Commerce:**

Sequence Commerce  has helped my brands improve how they sell online, especially through e-commerce strategy, marketing, and operations support by growing my online revenue , Support with strategy, tech, and execution, and Increase customer acquisition and retention.

**What problems is Sequence Commerce solving and how is that benefiting you?**

Sequence Commerce have help me from a really bad situation, a collegue of mine have previously run my account into the ground. Sequence Commerce came in, did a full audit for my firm in the first week, and within few weeks  I was actually profitable again.

  ### 3. Finally Understanding Our Numbers

**Rating:** 5.0/5.0 stars

**Reviewed by:** Tarun L. | President and CEO , Telecommunications, Enterprise (> 1000 emp.)

**Reviewed Date:** October 09, 2025

**What do you like best about Sequence Commerce?**

We tried managing everything with our internal team for almost two years. We thought we were doing pretty well—sales were growing, and ACoS seemed okay. But honestly, agency expertise makes a real difference. The reporting is incredibly detailed but also digestible. We get custom dashboards showing attribution across different campaign types, and Jake's team has set up tracking so we can see which keywords are actually driving incremental sales versus cannibalizing organic. They track Total ACoS, which gives us a much clearer picture of profitability. Having this level of visibility has completely changed how we make decisions about budget allocation. Our internal team was excellent, but they didn't have the depth of knowledge across all Amazon's advertising platforms that Sequence brings.

**What do you dislike about Sequence Commerce?**

The first month or two, the amount of data felt overwhelming. But they trained us on how to interpret everything.

**Recommendations to others considering Sequence Commerce:**

Good so far

**What problems is Sequence Commerce solving and how is that benefiting you?**

We had zero visibility into what was actually working before. Our internal team was stretched thin trying to keep up with algorithm changes and new ad types. Now we know exactly which campaigns are profitable and which need adjustment. This has allowed us to scale confidently without fear of wasting money.

  ### 4. Creative That Actually Converts

**Rating:** 5.0/5.0 stars

**Reviewed by:** Denis B. | Director, Information Technology and Services, Enterprise (> 1000 emp.)

**Reviewed Date:** October 09, 2025

**What do you like best about Sequence Commerce?**

Our product images and A+ Content were pretty basic before working with Sequence. Vanessa leads their creative team and has completely transformed our listings. The sponsored brand videos they produced are clean, professional, and actually tell our story in a way that resonates. Our click-through rate on video ads improved significantly, and we're seeing much better conversion rates on the PDPs now. The creative work integrates seamlessly with the advertising strategy.

**What do you dislike about Sequence Commerce?**

Good creative takes time- Initial development was about three weeks, but the quality made it worthwhile

**Recommendations to others considering Sequence Commerce:**

They're awesome and good to work with

**What problems is Sequence Commerce solving and how is that benefiting you?**

We were competing in a crowded category with mediocre visuals. The upgraded creativity has helped us stand out and communicate our value proposition effectively. Our Buy Box percentage improved, too, since the better conversion rate signals to Amazon that our listing performs well.

  ### 5. Intended Keyword Strategy That Makes Sense

**Rating:** 5.0/5.0 stars

**Reviewed by:** Dikshith R. | Founder &amp; CEO, Computer Software, Mid-Market (51-1000 emp.)

**Reviewed Date:** October 12, 2025

**What do you like best about Sequence Commerce?**

The keyword research is way more sophisticated than what we were doing. Sayali doesn't just look at search volume-She analyzes conversion probability, competitive density, and consumer intent. She found a bunch of long-tail keywords that cost less per click but convert at higher rates. This has been crucial for our new product launches too. She helped us identify exactly which terms to target during the launch phase to build organic velocity

**What do you dislike about Sequence Commerce?**

The thorough approach takes a bit longer than just throwing up some auto campaigns, but the results justify it

**Recommendations to others considering Sequence Commerce:**

They're so great

**What problems is Sequence Commerce solving and how is that benefiting you?**

We were wasting money on broad, expensive keywords with terrible conversion. The refined keyword strategy has dramatically improved our advertising efficiency. Plus, our organic rank has climbed for many valuable search terms

  ### 6. After Years of Disappointment, Finally an Agency That Delivers

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 10, 2025

**What do you like best about Sequence Commerce?**

We've been on Amazon for a while now and tried a couple other agencies before finding
Sequence. The others talked a big game but delivered mediocre results. We were stuck at around $150K monthly revenue and couldn't figure out how to grow without tanking our margins.
The strategy they implemented focused on improving organic rank through strategic advertising, defending our brand terms aggressively, and using competitor ASIN targeting to steal market share. Revenue is now consistently over $450K per month, and our ACoS actually improved from 36% to 21%. Having Alex provide strategic oversight on the account has been invaluable—he thinks several steps ahead and helps us plan for seasonal peaks. What really
stands out is how genuinely happy the team is. Every call with them, you can feel the positive energy. I love that Alex has built such an enthusiastic, passionate team. It makes working together so much better.

**What do you dislike about Sequence Commerce?**

Honestly, nothing comes to mind. Results have exceeded expectations.

**Recommendations to others considering Sequence Commerce:**

It's nice if you work with them

**What problems is Sequence Commerce solving and how is that benefiting you?**

We needed to scale but didn't want to just throw money at ads and hope for the best. Our previous agencies would make changes once a month if we were lucky. Their approach is methodical, data-driven, and proactive. They've helped us grow sustainably while actually improving unit economics.

  ### 7. A Strategic Partner For Improving Campaigns Structure and Shopper Flow

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Outsourcing/Offshoring | Enterprise (> 1000 emp.)

**Reviewed Date:** December 12, 2025

**What do you like best about Sequence Commerce?**

Sequence brings structure to both retargeting and creative execution. Their team understands shopper behavior and sets up campaigns that guide users from discovery to conversion. The way they break down audiences and paid them with tailored assets helps maintain visibility at every touchpoint.

**What do you dislike about Sequence Commerce?**

Campaigns that rely on audience data take time to reach full performance, especially when targeting niche segments.

**Recommendations to others considering Sequence Commerce:**

If you're launching new audiences or creatives, give the learning period time to play out. Performance grows steadily once enough data is collected.

**What problems is Sequence Commerce solving and how is that benefiting you?**

We used to have disconnected ads across formats, which created gaps in our funnel. Sequence helped unify our approach, ensuring shoppers are re-engaged and consistently guided toward purchase

  ### 8. Prime Day Success Thanks to Sequence Team's Proactive Planning- Thanks Guys

**Rating:** 5.0/5.0 stars

**Reviewed by:** Evan W. | Chief Executive Officer, Mid-Market (51-1000 emp.)

**Reviewed Date:** October 15, 2025

**What do you like best about Sequence Commerce?**

The Sequence team took our Prime Day strategy to a whole new level. They started planning months ahead, making sure every part of our campaign was perfectly aligned—from lightning deals to ads and inventory tracking. Alex personally stayed on top of our budget pacing and bids, so we went into Prime Day prepared instead of panicking. We beat our targets and saw the lift continue for weeks afterward.

**What do you dislike about Sequence Commerce?**

It’s definitely a heavy prep season, but honestly, that’s the price of serious growth.

**Recommendations to others considering Sequence Commerce:**

They deliver as wanted

**What problems is Sequence Commerce solving and how is that benefiting you?**

Before working with them, our Prime Day approach was hit or miss. Now, we have an actual playbook that turns big events into profit drivers rather than stress points.

  ### 9. Sponsored Brand Videos With A Clear Strategy Behind Them

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.)

**Reviewed Date:** December 14, 2025

**What do you like best about Sequence Commerce?**

Their team plans Sponsored Brands Videos carefully, from the opening hook to the call-to-action. The videos appear to be designed for Amazon search, rather than being reused from other platforms.

**What do you dislike about Sequence Commerce?**

Video testing takes longer than static ads due to production timelines.

**Recommendations to others considering Sequence Commerce:**

Have clear product benefits ready before starting video work.

**What problems is Sequence Commerce solving and how is that benefiting you?**

We lacked a video strategy before. Now our brand stands out more in search results, and shoppers engage earlier in the buying journey.

  ### 10. I highly recommend Sequence

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Food & Beverages | Mid-Market (51-1000 emp.)

**Reviewed Date:** April 10, 2024

**What do you like best about Sequence Commerce?**

I have had a great time working with the Sequence/AMZ Prep team. They are knowledgeable, proactive and responsive in their craft.

**What do you dislike about Sequence Commerce?**

Not having them internally! It would be great if I could have them full-time on our biz but that's ok.

**Recommendations to others considering Sequence Commerce:**

I love working with Sequence! Reach out if you have more specific questions

**What problems is Sequence Commerce solving and how is that benefiting you?**

Sequence stepped in to assist with leading our AMZ operations. They took reign of our account/strategy and continuously grew it MoM, fueled by their recommendations and work.

  ### 11. Team of talented Amazon consultants

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 12, 2024

**What do you like best about Sequence Commerce?**

I enjoyed their ability to properly consult and share a roadmap and strategy to drive profit was a big

**What do you dislike about Sequence Commerce?**

I've had a great experience so far, all challenges they've accepted head-on and supported with

**Recommendations to others considering Sequence Commerce:**

Be clear of your goals before hand, as they can do it.

**What problems is Sequence Commerce solving and how is that benefiting you?**

Growth on Amazon was the challenge as our advertising fees increased and FBA fees were impacting our profitability



- [View Sequence Commerce pricing details and edition comparison](https://www.g2.com/products/sequence-commerce-sequence-commerce/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-04+16%3A52%3A48+-0500&secure%5Bsession_id%5D=f78b19a2-a462-4453-9f52-1631b006b24c&secure%5Btoken%5D=0b47ebaf86e7ff7c585dcbd0fffe59a1dc937af0d1ab5e4c97c66dc4bcce6b1f&format=llm_user)

## Sequence Commerce Features
**Planning**
- Needs Assessment
- Resource Allocation
- Stayed within Budget
- Statement of Work
- Best Practices

**Other Platform Features**
- Notifications & Reminders
- Contract Database
- Contract Compliance
- Integrations / APIs
- E-Signature

**Delivery**
- Technical Expertise
- Met Deadlines
- Meeting Management
- Project Updates
- Scope Management
- Roll-out

**Team Quality**
- Change Management Skills
- Executive Presence
- Vertical Expertise
- Technology Partnerships

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