Describe the project or task Salted Stone helped with:
Website redesign and full marketing services with a focus on Inbound and account-based marketing emphasis.
Research Phase:
Stakeholder interviews, customer and lost opportunity interviews, influencer research, competitive analysis, industry and analyst research, site design and technical audit, competitive landscape analysis, influencer analysis, sentiment analysis, buyer personas, journeys and keyword research, SWOT analysis, marketing strategy and blueprint, marketing calendar and KPI scorecard.
Inbound Marketing:
Website enhancement, persona-focused campaigns, premium content offers, single-page content offers, persona-aligned blog posts, all associated landing pages and CTAs, lead nurturing workflows, sales enablement, demand generation management, on-page SEO report and updates, marketing platform management, videos, marketing automation setup.
Demand Generation, Content Syndication, Sales Enablement with a focus on ABM.
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