Users like best the ease of use for straightforward store management and deployment, combined with deep CRM integration that enables personalized, account-based buying experiences. They also value the strong customization options and out-of-the-box features like guided store setup and self-serve reordering, which streamline B2B sales processes and enhance customer relationship management. Review collected by and hosted on G2.com.

Users mainly dislike the complex setup and steep learning curve, especially during implementation and customization, which can be particularly difficult for new staff and advanced configurations. High costs are another common frustration, with many citing expensive licensing and implementation fees as a barrier. Review collected by and hosted on G2.com.

What I like best is having commerce connected directly to Salesforce and the broader customer relationship. Organizations can bring products, pricing, purchasing, account data, and service together rather than treating ecommerce as a separate experience. That creates a more seamless experience for customers and gives internal teams much better visibility into the entire relationship. Review collected by and hosted on G2.com.

The biggest drawback is the complexity and cost of implementation. For organizations with relatively straightforward commerce needs, it can feel like a lot of technology and configuration to deliver what should be a simple purchasing experience. I’d like to see an easier, more cost-effective path for organizations that don’t need highly complex B2B commerce. Review collected by and hosted on G2.com.

What I like best about Salesforce B2B Commerce is how seamlessly it integrates with the Salesforce platform, providing a unified experience across sales, customer service, and e-commerce. It enables customers to easily place orders, view pricing, and access account-specific information through a self-service portal.

The platform is highly scalable and configurable, allowing businesses to streamline ordering processes, improve customer experience, and reduce manual effort. Its integration with Salesforce data also provides better visibility into customer activity and supports more informed business decisions. Review collected by and hosted on G2.com.

While Salesforce B2B Commerce is a powerful platform, it can be complex to implement and customize, especially for organizations with unique business processes. Some configurations require specialized technical knowledge, and the overall cost can be significant for smaller organizations. However, its strong Salesforce integration and scalability generally outweigh these challenges. Review collected by and hosted on G2.com.

What I like best is the seamless integration with the broader Salesforce ecosystem and core CRM data. Being able to leverage existing customer accounts, contracts, and pricing structures directly within the storefront saves an incredible amount of time. It provides a robust, highly scalable architecture that handles complex enterprise B2B catalogs and high-volume transactions effortlessly. Review collected by and hosted on G2.com.

The primary downside is the steep learning curve and the complexity of initial setup and configuration. Because it's so tightly integrated into the Salesforce ecosystem, customizing advanced frontend components or troubleshooting backend data flows often requires specialized technical expertise and deep platform knowledge. Review collected by and hosted on G2.com.

What I like best about Salesforce B2B Commerce is how seamlessly it brings complex buying experiences, customer data, and business processes together on one platform. I especially value the flexibility to design scalable, personalized experiences while still leveraging the broader Salesforce ecosystem and automation capabilities. Review collected by and hosted on G2.com.

What I dislike most about Salesforce B2B Commerce is that implementation and customization can become complex quickly, especially when business requirements go beyond standard functionality. It can also require significant technical expertise and ongoing maintenance, which may make it feel less agile than expected. Review collected by and hosted on G2.com.

Native Salesforce integration is the real win: account-based catalogs, contract pricing, and buyer groups use the same Accounts and Orders we already manage. Storefronts on Experience Cloud plus platform automation (Flows, sharing, reports) keep commerce from becoming a separate system of record. Review collected by and hosted on G2.com.

Cost and complexity. Licensing plus implementation is high, the out-of-box storefront often needs heavy customization, and catalog/pricing performance can lag on complex B2B setups. It rewards teams that already live in Salesforce; it is not a lightweight standalone commerce tool. Review collected by and hosted on G2.com.

It’s easy to configure storefronts, which makes it quick to get up and running. Review collected by and hosted on G2.com.

The ability to handle complex, configurable products takes some time to figure out and set up, and the general functionality around this still needs some cleanup. Review collected by and hosted on G2.com.

I like the flexibility and scalability of Salesforce B2B Commerce, along with its ability to integrate with other Salesforce products and business systems. The platform provides a wide range of features for managing B2B commerce processes and offers good customization options to support different business needs. Review collected by and hosted on G2.com.

The platform can have a relatively steep learning curve, especially for users who are new to the Salesforce ecosystem. Some configurations and customizations can also be complex, and managing the platform may require specialized technical knowledge and resources. Review collected by and hosted on G2.com.

As an Identity Engineer, what I appreciate most about Salesforce B2B Commerce is how naturally it maps to complex organizational hierarchies. It doesn’t just treat customers as individual users; it recognizes them as business entities with nuanced procurement rules and negotiated contracts. The platform’s out-of-the-box ability to connect Identity (SSO) with custom pricing and RBAC makes it a strategic asset for engineering-led organizations that want to digitize and manage high-scale B2B relationships. Review collected by and hosted on G2.com.

While the platform is unmatched for complex B2B logic, the GMV-based pricing model can feel like a “success tax,” which makes long-term TCO forecasting harder. On top of that, the architectural overhead involved in migrating away from legacy Visualforce elements into a modern LWR environment represents a substantial engineering investment. It’s a powerful engine, but it demands a very specific—and costly—set of mechanics to keep it operating at peak performance over time. Review collected by and hosted on G2.com.

I like Salesforce B2B Commerce because it makes it easier to manage complex business purchasing experiences in one platform. It supports account-specific pricing, product catalogs, ordering, and self-service while connecting directly with Salesforce CRM data and automation. Review collected by and hosted on G2.com.

What I dislike about Salesforce B2B Commerce is that the setup can be complex, especially when dealing with custom pricing, large product catalogs, integrations, and unique checkout requirements. It can also take significant development and ongoing maintenance to keep everything running smoothly. Review collected by and hosted on G2.com.