--- title: Qualtrics Market Research Reviews meta_title: 'Qualtrics Market Research Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 3018 reviews by the users' company size, role or industry to find out how Qualtrics Market Research works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 3018 scale: '5' date_modified: '2026-08-09' parent_category: name: Collaboration & Productivity url: https://www.g2.com/categories/collaboration-productivity --- # Qualtrics Market Research Reviews **Vendor:** Qualtrics **Category:** [Survey Software](https://www.g2.com/categories/survey) **Average Rating:** 4.4/5.0 **Total Reviews:** 3,018 ## About Qualtrics Market Research Decision-grade insights at business speed. The AI-native research platform where research becomes the thing every decision runs through — not the thing every decision waits for. Most organizations are making high-stakes decisions — product launches, market entry, pricing, campaigns — without the market intelligence to back them up. Not because teams lack expertise, but because the tools and timelines they're working with were built for a slower era, and business decisions can't wait. • Eight to twelve weeks from question to answer. • Five to seven disconnected vendors per study. • Insights that arrive after the decision has already been made. • Business teams route around research — using unvalidated generic AI tools. Qualtrics Market Research replaces that infrastructure. We're the only platform where research expertise, validated methodology, and AI are natively embedded, not bolted on — built on 20+ years of experience insights and trained on millions of proprietary and unique market research survey responses that generic AI tools can’t replicate. Research platform, human and synthetic panels, advanced methodology, and AI-powered synthesis — integrated natively, not stitched together. And uniquely: research sits in the same system as CX and EX data, closing the loop between insight and measurable business outcomes in a way no agency or point solution can. The result: research shifts from scarcity to abundance. • Decision-grade insights in 24–48 hours instead of 6–8 weeks. • Research costs cut 50–85%. • Insights compound into institutional knowledge instead of disappearing into slide decks. • Research becomes the thing every business decision runs through. Customers see the difference quickly. • Gabb cut time-to-insight from 7 days to 4 hours and runs research at 50% lower cost. • Navy Federal Credit Union delivers strategic research in under 4 hours versus 5 days. • Workday generated 1,700 product improvement ideas in 3 months. • Booking.com cut fielding costs 50% with synthetic panels. • Victoria's Secret runs 200%+ more research projects on the same team. • Across deployments, Nucleus Research finds an average 100% ROI with 1.5-year payback. Qualtrics is also named a Strong Performer in The Forrester Wave™ for Experience Research Platforms (https://www.qualtrics.com/ebooks-guides/experience-research-wave-report/). \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ Why teams choose Qualtrics Market Research 1) Research platform + research expertise + research-grade AI — purpose-built to work together Most platforms give you survey software. Qualtrics gives you a research system. 20+ years of market research expertise embedded in the platform itself. AI trained on real market research data, not internet scraping. Panel access, study design, advanced analytics, and synthesis — integrated natively, not stitched together through APIs. And when you need to connect to your BI tools (Tableau, Power BI, Looker) or bring in specialized panels, Qualtrics is built to integrate, not replace. Agencies have the expertise but not the platform. DIY tools have the platform but not the expertise. Generic AI moves fast but has no research foundation. Qualtrics is the only option where all three exist natively — and plays well with the rest of your stack. 2) The only ecosystem that connects research to CX, EX, and operational data Research sits in the same system as the experience data your organization already collects — CX satisfaction scores, EX engagement metrics, operational performance data. Research questions can be triggered by what's happening in your programs. Findings can be validated against real business outcomes. You can prove research ROI by connecting insights to measurable results. No agency, no specialized MR platform, and no AI tool offers this natively — and it cannot be replicated by stitching tools together. This closes the loop between insight and outcome in a way no one else can. 3) Governance that scales research without diluting it The risk of research democratization is confident conclusions built on flawed inputs — more teams running studies, fewer with methodology expertise to run them well. Qualtrics is the only platform with built-in guardrails that prevent flawed studies from being fielded, a published validation framework for synthetic data that survives stakeholder scrutiny, and centralized visibility that lets research leaders see and govern everything running across the organization. Fast and governed. Scaled and rigorous. That combination doesn't exist anywhere else. \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ What you can do with Qualtrics Market Research Move from project to platform. Research becomes always-on infrastructure, not a request queue. Continuous tracking, always-available findings, and AI that surfaces what teams already know before they ask. Every study compounds in Research Hub — the 10th study on a topic makes the 1st study more valuable, not obsolete. Research Agent lets any team member get validated answers without a trained researcher in the room — so research scales beyond the research team without creating governance risk. Get decision-grade insights without the agency wait. Deliver insights in 24–48 hours instead of 6–8 weeks — so findings arrive before the decision, not after it. Synthetic panels compress directional research from weeks to hours at 50% lower cost. Apply advanced methodology (Conjoint with HB analysis, MaxDiff with TURF, Van Westendorp, Gabor-Granger) without an agency — built into the platform so the economics of high-quality research change permanently. AI handles transcript coding, theme detection, and summary generation, so researchers spend their time on interpretation, not mechanics. Govern research as it scales. Built-in methodology guardrails prevent flawed studies from being fielded — Research Agent (early access) enforces best practices at the point of study creation, not after results come back. Federated permissions and branded templates let every team operate within shared quality standards. Audit trails, AI transparency, and a published synthetic validation framework (Generalization, Data Shape, Diversity, Transferability) provide the provenance enterprise stakeholders will ask about. SOC 2, GDPR, HITRUST, ISO 27001, and FedRAMP round out the compliance posture procurement teams already know how to approve. \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ Key Qualtrics Market Research capabilities • Research hub — AI-powered search and synthesis across every study, including external documents; cross-study intelligence surfaces patterns automatically • Advanced survey tools — Drag-and-drop survey builder, advanced logic, quota management, support for 100+ question types, and PhD-backed templates • Research agent (early access) — AI-guided study scoping for Conjoint and MaxDiff, questionnaire drafting, plain-language Q&A against your accumulated research library • Synthetic panels — Launch studies instantly to pre-test survey designs, screen dozens of ideas, explore new populations, or extend first-wave findings with simulated row-level responses from research- grade AI that replicate real-world audience patterns • Integrated human panels — reach 200M+ vetted respondents across 200+ global markets through a curated network of 30+ panel partners, all accessible in the platform • UX research - Moderated and unmoderated user testing, card sorting and tree testing on the same platform as other market research capabilities. • Advanced methodology — Conjoint (CBC with HB analysis), MaxDiff with TURF, Van Westendorp PSM, Gabor-Granger, segmentation, brand tracking, concept testing • AI summary — automated transcript coding, theme detection, and highlight reel generation for qualitative work • Video & audio analysis — Analyzes thousands of open-text responses and automatically surfaces key themes, sentiment trends, and representative quotes with AI. • Conversational feedback — Uncover layers of valuable context with intelligent follow-up questions that dynamically adapts to customer input • ExpertReview — AI-driven survey quality and methodology checks at the point of design • Stats iQ + Text iQ — AI-powered statistical analysis and open-end text analytics CX + EX + MR integration — research connects natively to experience programs, the only platform that does • Prebuilt XM solutions — survey-in-a-box for brand tracking, concept testing, message testing, A&U, and UX research •Advanced analysis — Crosstabs and customizable reporting dashboards REST API, multi-channel distribution including email and SMS, WCAG 2.0 compliant • Enterprise governance — federated permissions, branded templates, audit trails, AI transparency, bias auditing • System integrations — Salesforce, Snowflake, Tableau, Power BI • Compliance — SOC 2, GDPR, HITRUST, ISO 27001, FedRAMP \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ - ABOUT QUALTRICS Qualtrics is the AI-powered experience and research platform organizations use to understand customers, employees, and markets — and act on what they learn. Across customer experience, employee experience, and market research, the Qualtrics platform combines proprietary AI, PhD-backed methodology, and the world's most flexible feedback technology to help teams design better products, deliver better experiences, and make better decisions, faster. \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ - RELATED QUALTRICS PRODUCTS Qualtrics Customer Experience Hear every customer's voice, fix every broken experience, and increase loyalty and lifetime value. Combines an AI-powered listening engine, predictive intelligence, and closed-loop action capabilities so teams can move beyond measurement to drive change across the entire customer journey. https://www.g2.com/products/qualtrics-customer-experience/reviews Qualtrics Employee Experience Gather continuous feedback at every employee moment that matters and take action to improve engagement, talent planning, productivity, and innovation. Pairs AI-driven analytics and IO-psychology-based decision tools with guided manager action planning and real-time automated workflows. https://www.g2.com/products/qualtrics-employee-experience/reviews ## Qualtrics Market Research Pros & Cons **What users like:** - Users find Qualtrics Market Research to be **extremely user-friendly** , enabling quick and efficient survey creation and management. (296 reviews) - Users appreciate the **ease of survey creation** in Qualtrics, enjoying its workflow options and powerful features. (246 reviews) - Users value the **ease of building sophisticated surveys** with Qualtrics, benefiting from its versatile features and automation options. (109 reviews) - Users find Qualtrics Market Research to be **intuitive and user-friendly** , allowing for easy survey creation and data analysis. (99 reviews) - Users value the **ease of creation** in Qualtrics, enabling quick and intuitive survey development with diverse options. (82 reviews) - User Interface (70 reviews) - Insights (69 reviews) - Templates (60 reviews) - Helpful (59 reviews) - Data Analysis (58 reviews) **What users dislike:** - Users face **survey collaboration issues** with Qualtrics, as full control limits sharing and complicates feedback processes. (79 reviews) - Users find **survey limitations** frustrating, citing issues with interactivity, customization, and outdated features affecting engagement. (62 reviews) - Users find a **steep learning curve** in Qualtrics Market Research, making survey design and troubleshooting challenging. (53 reviews) - Users find the **limited customization** in Qualtrics CoreXM restricts their ability to tailor surveys effectively. (47 reviews) - Users find the **pricing issues** of Qualtrics Market Research concerning, feeling it's too expensive compared to alternatives. (47 reviews) - Expensive (46 reviews) - Steep Learning Curve (46 reviews) - Complexity (36 reviews) - UX Improvement (35 reviews) - Not Intuitive (34 reviews) ## Qualtrics Market Research Reviews ### 1. Options and shortcuts proves worthwhile **Rating:** 5.0/5.0 stars **Reviewed by:** Fred W. | Xborder eCommerce Advisor, Logistics and Supply Chain, Small-Business (50 or fewer emp.) **Reviewed Date:** October 04, 2023 **What do you like best about Qualtrics Market Research?** The diverse selection of templates and features enables the creation of any project. The versions comprehensive view of all questions was truly impressive.The algorithm configuration for survey logic is perplexing at times; fortunately support is available to assist with any confusion. **What do you dislike about Qualtrics Market Research?** Beginners find the platform overwhelming due to its complexity. Compared to survey tools on the market the cost of this software tends to be relatively high. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Qualtrics DesignXM provides a solution to create appealing and interactive survey designs. It has supported our business by enabling us to present surveys. DesignXM elevates the appearance of our surveys enhancing our brand image and instilling credibility. ### 2. Very sophisticated Surveying and Analytics Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Prathamesh W. | Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** September 03, 2023 **What do you like best about Qualtrics Market Research?** It is the most sophisticated tool that I have used for surveying. It has all the tools that are required for preparing a survey. The ability to create workflows and department-wise approvals is very useful for us. The pre-filled rating scales make it very easy to quickly prepare a survey. **What do you dislike about Qualtrics Market Research?** The UI being very user-friendly it is very hard to learn all the features. The UI is so rich that it takes a lot of time to learn it and get used to it. The learning curve is high. Apart from that the only complaint is there is no monthly pricing and the pricing is very high. **What problems is Qualtrics Market Research solving and how is that benefiting you?** We needed to conduct surveys that required ID tracking. Qualtrics allowed that. ### 3. Easy to use survey tool **Rating:** 4.5/5.0 stars **Reviewed by:** Jennifer P. | Sr Student Success Specialist, University Research, Arts & Design Network (URAD), Small-Business (50 or fewer emp.) **Reviewed Date:** May 22, 2023 **What do you like best about Qualtrics Market Research?** Qualtrics is a very easy tool to use to develop surveys whether they are quick and simple or more complicated and involved. It is intuitive and user friendly. I had previously used Opinio for creating surveys and found that much more difficult to use. **What do you dislike about Qualtrics Market Research?** One glitch seems to happen when you need to delete a response (e.g., an incomplete entry), it will not complete the request to delete until you refresh the browser. I had to look up this solution online as I didn't find anything on the Qualtrics site to help me. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Qualtrics makes it easy to do quick surveys of our student populations. Not only is it easy to put together, but it is easy for users to respond and there are many options to make it visually appealing as well. ### 4. Wide variety of analytics for surveys **Rating:** 5.0/5.0 stars **Reviewed by:** Danilo R. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 04, 2023 **What do you like best about Qualtrics Market Research?** What I like best about Qualtrics is that it is designed to help me recover any type of data, without asking unnecessary questions. Also, their surveys are designed to be compatible on different devices, including mobile, and without any additional design input. **What do you dislike about Qualtrics Market Research?** I have to say here that there is nothing I don't like about Qualtrices. I really appreciate the power and in-depth analysis that this platform gives us. It was quite easy to learn to use and to adapt according to our needs. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Qualtrics helps us receive fairly accurate analytics from our surveys, questionnaires, and other tools in real time. Also, it allows us to receive all the information necessary to analyze our data as it develops. ### 5. Create surveys with Qualtrics CoreXM **Rating:** 4.5/5.0 stars **Reviewed by:** Georgino J. | Brand Manager , Enterprise (> 1000 emp.) **Reviewed Date:** June 30, 2023 **What do you like best about Qualtrics Market Research?** Qualtrics CoreX is easy to use, making it ideal for beginners as well as experts. It provides an intuitive platform with a variety of powerful features such a recoding feature, validation features, and logic for flow of the survey, etc. that allow me to create complex surveys with professionalism. Its integration with Salesforce provides even more options for how we can use the technology internally - I've been really impressed with our new hires who can complete onboarding forms in no time thanks to this connection. **What do you dislike about Qualtrics Market Research?** I do not like the fact that Qualtrics CoreXM has a steep learning curve. I needed help from members of my class as well as outside sources such as online tutorials to understand how it worked properly. Even now, while I'm assisting other users to take advantage of its features and benefits, without this early support system available during the onboarding process, other users may not be able to get started at all. **What problems is Qualtrics Market Research solving and how is that benefiting you?** With Qualtrics CoreXM, I'm able to easily manage my company's customer experience without juggling multiple systems. ### 6. If you want to capture any type of customer data Qualtrics is the solution **Rating:** 5.0/5.0 stars **Reviewed by:** Edward B. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 06, 2023 **What do you like best about Qualtrics Market Research?** I like Qualtrics because it works as a form tool, quiz engine, LMS course enrollment, and much more. It allows you to program advanced routing and conditional logic and incorporate means in the surveys to test and export the data to the different reports. **What do you dislike about Qualtrics Market Research?** I have nothing negative to say about Qualtrics at home, we were impressed with everything they had to offer from the start and I continue to be impressed with the innovations and improvements they have made over the years. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Thanks to this platform we have been developing many ways to automate processes in our organization. Qualtrics has become the engine that drives automation, but also the primary interface to the end user. ### 7. I like that it was easy to use and quick to use **Rating:** 5.0/5.0 stars **Reviewed by:** Isadora G. | Mid-Market (51-1000 emp.) **Reviewed Date:** October 20, 2023 **What do you like best about Qualtrics Market Research?** This is a tool that definitely aims to obtain the most efficient information in the shortest time possible. Additionally, the interface was easy to use and one of the biggest differences from other survey services. **What do you dislike about Qualtrics Market Research?** The only thing I didn't like was the cost of using the service. and Spam comments that could even destroy a business. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Qualtrics CoreXM makes it easy for me to carry out both internal and external surveys. It can also be as simple or as complex as you need. and I can easily obtain survey responses for my research. ### 8. Professional Surveys taken at ease **Rating:** 4.5/5.0 stars **Reviewed by:** Aashumi V. | Mid-Market (51-1000 emp.) **Reviewed Date:** October 19, 2023 **What do you like best about Qualtrics Market Research?** The user interface, the ease of usage, the clarity of instructions, the analysis of the results It has good features which can be accessed easily **What do you dislike about Qualtrics Market Research?** It is a bit difficult to use when just starting out but as you use more, you get used to it **What problems is Qualtrics Market Research solving and how is that benefiting you?** Market research for studies are made easy using Qualtrics ### 9. Qualtrics CoreXM gives me Ease of use, templates, speed to complete the form **Rating:** 5.0/5.0 stars **Reviewed by:** Vicente L. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 17, 2023 **What do you like best about Qualtrics Market Research?** I love that it's easy to create surveys and the instructions are easy to follow. In addition, the general configuration was easy to navigate and simple. is a tool that automatically helps you with statistics. **What do you dislike about Qualtrics Market Research?** I don't really like that I have to pay for more advanced features. and I wish most survey websites would limit their questions. but overall the product is Good. **What problems is Qualtrics Market Research solving and how is that benefiting you?** In addition to having a configuration process, it is simple and the data is always useful. With this tool you can keep track of your data and easily transfer it to presentations. This helps us establish protocols so that all clients leave happy. ### 10. Survey creation interface is easy to use **Rating:** 5.0/5.0 stars **Reviewed by:** Roberta L. | Mid-Market (51-1000 emp.) **Reviewed Date:** October 21, 2023 **What do you like best about Qualtrics Market Research?** So far, the tool has allowed us to achieve everything we set out to do. and gives me Ease of use of response reports and overall easy to use website. **What do you dislike about Qualtrics Market Research?** I don't like the fact that they keep raising the price and don't consider us, also. We would like to ask more complex questions or do more interactive research exercises. **What problems is Qualtrics Market Research solving and how is that benefiting you?** I like the variety of features when it comes to question types. It also allowed my workplace to gather thoughts and opinions on upcoming topics to discuss in a meeting. ### 11. The best tool for enterprise level surveys **Rating:** 5.0/5.0 stars **Reviewed by:** Renata E. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 31, 2023 **What do you like best about Qualtrics Market Research?** I like Qualtrics Core mainly because it allows me to receive open ended and multiple choice questions from customers, all of which help me with beneficial and necessary feedback and ideas to make changes within the company. **What do you dislike about Qualtrics Market Research?** There is no aspect of Qualtrics Core that I don't like, in our organization it has worked best as a pulse check between multiple workgroups or teams. It really is an excellent tool to get fast and accurate results. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Thanks to this platform, we now have the ability to create custom questions and send quizzes through multiple channels. Qualtrics Core has simplified the data collection process for us by making everything more accessible to the end user. ### 12. Qualtrics is very helpful! **Rating:** 5.0/5.0 stars **Reviewed by:** Shelly M. | Small-Business (50 or fewer emp.) **Reviewed Date:** June 19, 2023 **What do you like best about Qualtrics Market Research?** I love being able to use Qualtrics for both the survey and data results. It has been super helpful to have it all located in one place. Training is available if you have issues. **What do you dislike about Qualtrics Market Research?** One issue I dislike about Qualtrics is not having the chat feature available 24 hours. Customer service has always gotten back promptly, but it would be nice to be able to have the option of chatting with someone when I am working at night, past the normal 9-5 hours. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Qualtrics has helped me by producing a professional survey that is easy to use for both the designer and the user. Surveys are a direct reflection of the organization. ### 13. Reliable and simple experience management platform **Rating:** 5.0/5.0 stars **Reviewed by:** Ricardo O. | Mid-Market (51-1000 emp.) **Reviewed Date:** October 24, 2023 **What do you like best about Qualtrics Market Research?** I like that it has a simple and easy to configure system. I love that it provides very complete and efficient functionalities for all types of surveys, in addition. **What do you dislike about Qualtrics Market Research?** I really have nothing to complain about this software, there is a bit of a learning curve, but it's a matter of getting used to the system. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Generates surveys at high speed, and allows surveys to be executed offline. Something that is a positive point for this tool is that they are constantly making updates to the system. ### 14. CJO Product-Journey is next! **Rating:** 4.5/5.0 stars **Reviewed by:** Kelly W. | Director of Innovation and Member Experience, Mid-Market (51-1000 emp.) **Reviewed Date:** February 07, 2024 **What do you like best about Qualtrics Market Research?** We like the journey products, we believe this is going to change the world for us! **What do you dislike about Qualtrics Market Research?** Onboarding complexity- Scalability, sterict schema structure, lack of etl transformation- puts it on customer. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Journey analytics and orchestrations ### 15. I did a survey on CoreXM and it is useful because it made the survey easy **Rating:** 5.0/5.0 stars **Reviewed by:** Joyce S. | Mid-Market (51-1000 emp.) **Reviewed Date:** October 05, 2023 **What do you like best about Qualtrics Market Research?** I like that surveys can be published instantly, plus it is a powerful tool that offers numerous benefits for conducting surveys. **What do you dislike about Qualtrics Market Research?** I think the purchase price is a little high, but the quality it offers makes it totally worth it. In addition to being a very flexible and adaptable tool. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Qualtrics CoreXM is an excellent survey management software, it is intuitive and flexible. It has also allowed us to considerably improve our data collection process and what I like most is that the platform offers several templates that can be adjusted to meet our needs. ### 16. A simple and effective survey solution **Rating:** 4.5/5.0 stars **Reviewed by:** Brigid O. | Manager of Corporate FP&A, Enterprise (> 1000 emp.) **Reviewed Date:** June 14, 2023 **What do you like best about Qualtrics Market Research?** I particularly appreciate the user-friendly interface of Qualtrics CoreXM. It is extremely easy to develop and deploy surveys, while also offering a library of survey formats to meet the needs of different industries. It also allows for the creation of customised surveys with a variety of question types - such as multiple choice, sliding scale or group ranking - which not all competitors offer at this level. Its superior features undoubtedly put it ahead of any other similar service on the market today. **What do you dislike about Qualtrics Market Research?** I find Qualtrics CoreXM to be rather limited in its reporting capabilities and report formats. I often have to take the data it produces and export it as a CSV so that I can further process it with third party software, which is quite tedious. In addition, many of our email distributions end up being lacklustre due to a lack of attractive features or engaging content - making it harder than necessary for us to engage respondents. **What problems is Qualtrics Market Research solving and how is that benefiting you?** With Qualtrics CoreXM, I can synthesise large amounts of data quickly and easily. This saves me a significant amount of time, allowing me to focus on what matters most: translating the insights from my surveys into actionable plans for success. ### 17. To do a quick survey and quickly analyze it, Qualtrics is perfect **Rating:** 5.0/5.0 stars **Reviewed by:** Douglas B. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 29, 2023 **What do you like best about Qualtrics Market Research?** It is very easy to use and create surveys for work uses. In addition, the program makes it easy for me to gather information quickly. I love that it is easy to customize according to the needs of each one. **What do you dislike about Qualtrics Market Research?** I think it would be useful to be able to collect data from different questions. y For a new user, it may be difficult to discover the functions. **What problems is Qualtrics Market Research solving and how is that benefiting you?** I like that I can have graphs of the data obtained easily and quickly. You can create your own or choose from pre-built templates that streamline the process. In addition to all this, it has a large library and connectors for logical questions. ### 18. Offers easy creation of surveys for research **Rating:** 4.5/5.0 stars **Reviewed by:** Helson M. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 09, 2023 **What do you like best about Qualtrics Market Research?** I like that you can create a great survey quickly. It has great design options. Makes it easy to create attractive surveys. Allows you to easily build surveys. **What do you dislike about Qualtrics Market Research?** It would be an improvement to be able to include new elements. I think it lacks some tools to consider it a top-level platform. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Helps create customizable survey questions as per requirements. You have many options for adding slides. There are many options for creating the survey. ### 19. The interface is simple and easy to navigate, use and install, and can be used by any user **Rating:** 5.0/5.0 stars **Reviewed by:** Henrique G. | Mid-Market (51-1000 emp.) **Reviewed Date:** October 09, 2023 **What do you like best about Qualtrics Market Research?** The customization that I can give to each survey is fascinating because you can have a unique format, and we can also customize the form according to our needs. **What do you dislike about Qualtrics Market Research?** If I had to pick one thing to change, it would be the reporting feature. and it is also expensive for small businesses to manage and integrate it into their business. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Qualtrics CoreXM has an easier and simpler interface to use. It has also helped me in the inspection process of my business and I can coordinate and manage it well. ### 20. Conduct surveys efficiently with Qualtrics CoreXM **Rating:** 4.5/5.0 stars **Reviewed by:** Shari C. | Human Resources Generalist- Payroll & Onboarding Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** June 09, 2023 **What do you like best about Qualtrics Market Research?** I am amazed at the capabilities of Qualtrics CoreXM. The level of privacy and customisation it offers is truly remarkable, allowing us to create specific surveys for our team members without worry or hesitation. Furthermore, its versatility allows us to use the data in a number of initiatives aimed at improving internal processes within our organisation - this makes me incredibly excited about what we can achieve by using and leveraging this powerful platform. **What do you dislike about Qualtrics Market Research?** We strongly believe that the price of Qualtrics CoreXM is not commensurate with what it offers. In addition, unlike its competitors, this application lacks flexible payment options, which can be a barrier to immediate use. To make matters worse, their customer support team let us down by providing inadequate assistance and falling short of our expectations. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Qualtrics CoreXM makes creating and participating in surveys a breeze. Its customisable features allow me to tailor each survey I create to my needs, giving the results greater accuracy and depth without having to retype them each time. ### 21. I love the simplicity of the app and the intuitive nature of the program **Rating:** 5.0/5.0 stars **Reviewed by:** Sergio B. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 11, 2023 **What do you like best about Qualtrics Market Research?** Everything is available on a single platform. It also provides me with survey templates and examples of survey questions written by experts. It really has perfectly solved all the known obstacles related to collecting feedback for surveys. **What do you dislike about Qualtrics Market Research?** The site crashes sometimes but overall it is fantastic programming to use. Only on top of this, you can only ask 10 questions in the free version, which can be a challenge. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Qualtrics CoreXM has helped us track my organization's data. and Makes it very easy to collect information from everyone in the company. Surveys are really easy to create and send to many different people. ### 22. Qualtrics CoreXM is one of my favorite tools in my job **Rating:** 5.0/5.0 stars **Reviewed by:** Josimar E. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 21, 2023 **What do you like best about Qualtrics Market Research?** I appreciate having a tool that understands my work model and knows what I need to help my stakeholders progress. They also have everything I need to carry out a reliable and integrated consumer market study. **What do you dislike about Qualtrics Market Research?** I think that in terms of the panels, there could be more diversity of age and race. and I would like the dashboard to be a bit more flexible and visual. Apart from all this I consider that Qualtrics CoreXM is an excellent tool. **What problems is Qualtrics Market Research solving and how is that benefiting you?** With this tool we can publish a survey and get data the next day that is relevant and informative! and gives us the ability to be both proactive and responsive to our customers. ### 23. Best in the markets **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Animation | Small-Business (50 or fewer emp.) **Reviewed Date:** March 20, 2024 **What do you like best about Qualtrics Market Research?** Best to optimize research around the customer, employee, product, and brand experiences of your customers, constituents, and colleagues. **What do you dislike about Qualtrics Market Research?** I believe everything is good, but ease of use could be one thing to work on **What problems is Qualtrics Market Research solving and how is that benefiting you?** Difficulty in maintaining quality's and assurances is solved by this amazing tool ### 24. Mature and responsive platform when developing surveys **Rating:** 5.0/5.0 stars **Reviewed by:** Benjamim G. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 05, 2023 **What do you like best about Qualtrics Market Research?** Customer service is excellent. It provides many different options for creating the forms. It offers a wide range of functions. I like how easy it is to set up forms. **What do you dislike about Qualtrics Market Research?** Advanced features have a somewhat steep learning curve. There are some aspects that can be improved. There are still bugs that need to be fixed. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Fantastic data management platform. It allows me to collect the information I need. Enables unique capabilities for working with data. ### 25. Survey design made easy **Rating:** 5.0/5.0 stars **Reviewed by:** Debbie D. | Enterprise (> 1000 emp.) **Reviewed Date:** May 22, 2023 **What do you like best about Qualtrics Market Research?** I like the many features offered to design your survey. The suggestions make sense and are what I am looking for. The ease of constructing from scratch is also something that I love, but I also love the option of choosing a template. So much to love! **What do you dislike about Qualtrics Market Research?** I don't like how many clicks you need to make to format text and how you have to do that for each item on the same survey. I would like to see improvements in the area of formatting. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Qualtrics is helping us collect data to make more informed decisions at our institution. It provides us the opportunity to be more efficient and hit the mark more with our employees and our external customers. ### 26. Using CoreXM, our research team effortlessly designed and analyzed customer satisfaction survey **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Airlines/Aviation | Small-Business (50 or fewer emp.) **Reviewed Date:** August 21, 2023 **What do you like best about Qualtrics Market Research?** The standout feature of Qualtrics CoreXM is its user-friendly interface and versatile survey creation tools, enabling effortless design of surveys tailored to our specific needs. The platform's comprehensive analytics capabilities provide deep insights from collected data, empowering informed decision-making. The upsides include its ability to swiftly distribute surveys through multiple channels, efficient data analysis, and the option to collaboratively develop action plans based on the gathered insights. Overall, Qualtrics CoreXM streamlines the entire survey process, from creation to analysis, making it an invaluable asset for enhancing customer experiences and driving business improvements. **What do you dislike about Qualtrics Market Research?** While Qualtrics CoreXM offers a robust suite of features for survey creation and analysis, some users have reported that the learning curve for more advanced functionalities can be steep, and the platform's pricing structure may be restrictive for smaller organizations. Additionally, the extensive range of options can sometimes lead to a slightly overwhelming interface, requiring users to invest time in familiarizing themselves with the tool's capabilities. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Qualtrics CoreXM solves challenges related to gathering and analyzing customer feedback, improving employee engagement, enhancing market research insights, and advancing academic research. These solutions lead to better-informed decision-making, improved customer experiences, higher employee satisfaction, and more effective strategies. ### 27. Versatile and intuitive platform for document analysis and automation **Rating:** 5.0/5.0 stars **Reviewed by:** Gisele A. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 20, 2023 **What do you like best about Qualtrics Market Research?** I love that it has very helpful and responsive customer service that helps you resolve any issues that may arise. **What do you dislike about Qualtrics Market Research?** I don't like that there are features that require me to repeat the same process instead of it being an automated process. Sometimes edits are not saved or are lost completely. **What problems is Qualtrics Market Research solving and how is that benefiting you?** This tool has data analysis that is quite clear, and provides the ability to download the data to a CSV file. Designing surveys is really simple, intuitive and easy to understand. ### 28. Easy, feature-packed **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.) **Reviewed Date:** June 02, 2023 **What do you like best about Qualtrics Market Research?** I use Qualtrics from most of my studies and it is able to do almost everything I need from randomization to branching to survey archiving. It is great to have all of my surveys in one place so I can reference them later even after running them. There are a lot of customization options as well and it integrates nicely with other platforms I use like Prolific. **What do you dislike about Qualtrics Market Research?** The new Qualtrics seems a little less intuitive to me than the last one, but this is possibly just a bias because I learned on the earlier version. I find it annoying/difficult to move blocks around and it is a bit tedious to have to manually name variables. It could help to add a find and replace feature or a way to append numbers to an existing variable name (unless I am missing something which is possible!) I also sometimes find the response output (either numbers OR choice text) to be limiting and it could be helpful to choose these options at an item-level rather than a survey-level for output purposes. **What problems is Qualtrics Market Research solving and how is that benefiting you?** I use Qualtrics to run research studies, and it makes it quick and easy to code up the surveys in a familiar and aesthetically pleasing way for my participants. ### 29. The best software ever **Rating:** 5.0/5.0 stars **Reviewed by:** Jhonatan R. | Enterprise (> 1000 emp.) **Reviewed Date:** August 28, 2023 **What do you like best about Qualtrics Market Research?** the thing is that is a pretty easy software that we can use to costumer service and it is able to provide you and help you with all the analytics of each costumer **What do you dislike about Qualtrics Market Research?** the thing is that in this software the metrics come thru but a little bit later it will be great if you can see the metrics right away so we don't have to be like on a expectative **What problems is Qualtrics Market Research solving and how is that benefiting you?** it is solving regarding help the agents to see their statistics and metrics so they can improve and be better agents and things to prevent bad surveys and bad things to not do on the calls ### 30. An easy-to-use survey creation tool **Rating:** 4.5/5.0 stars **Reviewed by:** Erica N. H. | Senior Business Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** June 01, 2023 **What do you like best about Qualtrics Market Research?** I really appreciate Qualtrics' CoreXM for its variety of customization options and robust analysis tools. Its templates make it easy to create an engaging survey that is easy to deploy, allowing me to quickly gather data from stakeholders or customers to support decision-making processes. The segmentation feature is particularly useful; I can easily break down my results by demographics or other factors. In addition, the real-time reporting capabilities continually update changes made during the survey, so I always have access to up-to-date information. **What do you dislike about Qualtrics Market Research?** I also dislike the complexity of having to navigate between multiple Qualtrics CoreXM dashboards to create an appropriately comprehensive report. As more data is collected and communicated through this software platform, it becomes increasingly difficult for novice users or those with minimal computer experience to effectively manage all of the available resources. **What problems is Qualtrics Market Research solving and how is that benefiting you?** This is beneficial to me because I can use the data generated from surveys to target our services and products more accurately. By having a better understanding of our customers' needs, we can tailor our offerings to their individual desires. ### 31. Very useful program for conducting surveys **Rating:** 5.0/5.0 stars **Reviewed by:** Michelle B. | Mid-Market (51-1000 emp.) **Reviewed Date:** October 01, 2023 **What do you like best about Qualtrics Market Research?** It is a very useful platform for conducting surveys. It includes many of the features I like. It has all the types of questions I need. I like how easy the tool is to use. **What do you dislike about Qualtrics Market Research?** I wish we could receive a notice by email. There are some design options missing that I would like. Some bugs need to be fixed. **What problems is Qualtrics Market Research solving and how is that benefiting you?** It has helped us formulate evaluations for programs. It offers a perfect experience for users of all levels. It has a variety of question types to meet your needs. ### 32. Qualtrics Core XM is a holistic platform for creating and managing large-scale surveys **Rating:** 5.0/5.0 stars **Reviewed by:** Vagner N. | Mid-Market (51-1000 emp.) **Reviewed Date:** October 19, 2023 **What do you like best about Qualtrics Market Research?** It's hard to pick a favorite aspect because I love everything about Qualtrics, especially that you can create advanced surveys with multiple logics or paths for users to take. **What do you dislike about Qualtrics Market Research?** I really don't dislike anything about Quatrics, it has adapted perfectly to the needs of the team, without any type of inconvenience. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Qualtrics has many different use cases built in: employee, customer success, product, etc. Also, it gives our organization the ability to reach consumers and business users wherever they are. ### 33. Easy and Effective! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Mental Health Care | Small-Business (50 or fewer emp.) **Reviewed Date:** May 29, 2023 **What do you like best about Qualtrics Market Research?** Qualtrics CoreXM is an easy-to-use platform that enhances research and maximizes data collection. I have greatly appreciated the multitude of research tools and layout options that have allowed me to build my ideal research study and ensure quality data. My favorite tools are the skip, display, and branch logic! These tools have allowed me to create complex surveys, significantly elevating my research. **What do you dislike about Qualtrics Market Research?** While useful, the report feature of Qualtrics CoreXM is relatively limited in its capabilities and can be challenging to use. The limit of 20 widgets per page restricts your layout options, requiring some creativity to design your ideal report. Additionally, the widgets are highly sensitive, often moving around the page with a simple misclick, and require much patience. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Qualtrics CoreXM is helping my business monitor service outcomes and pinpoint areas that need improvement. Through Qualtrics CoreXM, customers can provide detailed feedback and complete necessary questionnaires in an efficient and streamlined way. The data we have collected through Qualtrics CoreXM has allowed us to quickly implement feedback received and improve our outcomes. ### 34. My Experience with Qualtrics - A great platform for data analytics! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Services | Small-Business (50 or fewer emp.) **Reviewed Date:** August 24, 2023 **What do you like best about Qualtrics Market Research?** The survey builder of Qualtrics is really great. It is very insightful and provides great ideas that can be put to use while creating the survey. That's what I like the most. **What do you dislike about Qualtrics Market Research?** Not really a dislike, but when I come to think of it, the mobile UI or when a survey is accessed from a mobile device, the UI can be improved in some ways. That's the only improvement area I could say. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Qualtrics helps us in creating very crucial and insightful surveys that are utilized and adopted at a large scale in our organization. It helps us to analyze the resultant data in an useful manner. ### 35. Qualtrics CoreXM makes it easy to develop and distribute surveys **Rating:** 5.0/5.0 stars **Reviewed by:** Mateus R. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 24, 2023 **What do you like best about Qualtrics Market Research?** I like Qualtrics for its ease of use, it has predefined templates for the different categories, perfect for beginners who need to evaluate the responses of employees, suppliers or customers in order to offer a better product. **What do you dislike about Qualtrics Market Research?** I have nothing negative to say about this tool. On the contrary, thanks to its ability to allow custom dashboards for different users or administrators, it has fit perfectly with our work needs, I wouldn't change it for anything. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Using Qualtrics Core has improved our ability to collect information without trying too hard. We can create many surveys, comments, see the evolution of the course, questionnaire, form, event registration, etc. ### 36. the power of state-of-the-art survey creation! **Rating:** 4.5/5.0 stars **Reviewed by:** Jennifer KS R. | Business Process Owner, Enterprise (> 1000 emp.) **Reviewed Date:** May 29, 2023 **What do you like best about Qualtrics Market Research?** My favorite feature of Qualtrics CoreXM is the Dashboard. It provides an instantly accessible, easy-to-use view of all survey activity in my account, including a comprehensive audit trail and graphical display for better understanding. It also provides complex data that allows me to examine multiple qualities from different programs or scenarios in a single research trip. This saves time when comparing massive amounts of data, as I can easily identify potential problems without spending countless hours studying raw numbers alone. **What do you dislike about Qualtrics Market Research?** I find that Qualtrics CoreXM survey results are less effective when presented to a larger group. In addition, it makes communication between project members difficult because updates are only delivered individually. Finally, I am also limited by the skip logic technique and feel there should be more options available to create reliable responses from each user. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Qualtrics CoreXM solves the problem of streamlining my survey creation process, saving me time and effort. ### 37. Excellent way to obtain a large amount of data with great ease **Rating:** 5.0/5.0 stars **Reviewed by:** Shane F. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 01, 2023 **What do you like best about Qualtrics Market Research?** It is popular today due to its free availability. It is a research platform to help companies. Provided an efficient and easy to use platform. **What do you dislike about Qualtrics Market Research?** So far my experience has been very positive and I am very satisfied with their services. I don't have anything negative to mention. **What problems is Qualtrics Market Research solving and how is that benefiting you?** It has helped us get quick information. Its benefits include better access to diverse audiences. They have templates to help you set up your survey. ### 38. It helped us intuitively construct questions based on probable answers **Rating:** 5.0/5.0 stars **Reviewed by:** Helio B. | Mid-Market (51-1000 emp.) **Reviewed Date:** October 06, 2023 **What do you like best about Qualtrics Market Research?** I liked that it allowed me to customize reports. and it's also easy to set up and use. In addition to a wide variety of selection boxes. **What do you dislike about Qualtrics Market Research?** I didn't really like that When creating a survey, it is not possible to customize the drop-down menu of the matrix. **What problems is Qualtrics Market Research solving and how is that benefiting you?** It offers the best tools so that our surveys are of quality, and it has brought me great benefits when evaluating customer satisfaction. and also I have used this for marketing, this is really useful for me. ### 39. It is very clear and intuitive for new users **Rating:** 5.0/5.0 stars **Reviewed by:** Lila M. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 07, 2023 **What do you like best about Qualtrics Market Research?** Qualtrics CoreXM is A cheap and fast way to get feedback from employees and customers. It also helps me come up with ideas, gather information and simple opinions. It's also a great tool for students, especially those looking to collect audience data. **What do you dislike about Qualtrics Market Research?** I think sometimes there are bugs that change the wording or sentence structure and maybe the mobile app needs more features. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Qualtrics CoreXM makes it convenient to share my surveys across multiple media thus improving the number of survey participants and I love the ability to anonymously ask questions through surveys and share them across multiple media. ### 40. The most customizable questionnaire builder **Rating:** 4.5/5.0 stars **Reviewed by:** Teresa W. | Executive Assistant to Bob Feury, Chief Culture and People Officer, Enterprise (> 1000 emp.) **Reviewed Date:** May 27, 2023 **What do you like best about Qualtrics Market Research?** I really like how easy to use Qualtrics CoreXM is. The intuitive design allows me to quickly create and modify surveys from anywhere with internet access. It saves me a lot of time because my progress in building a questionnaire is automatically updated without having to manually save each step along the way. The ability to share your survey with others makes it easier to collaborate, and you can track who's responded, which helps when you're awarding points or calculating results based on the number of respondents over a period of time. Qualtrics CoreXM is truly convenient and time-saving. **What do you dislike about Qualtrics Market Research?** I find that Qualtrics CoreXM can be a little frustrating at times. When something goes wrong, it can take some detective work to determine the cause; there are red alert windows that pop up without giving any helpful details as to what is causing the problem, and sometimes I have to go through each question in my survey individually to make sure they all contain relevant information. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Qualtrics CoreXM helps me save time and money by providing an efficient way to collect data. Its easy-to-use tools allow organizations of all sizes - from small startups to large corporations - to easily collect, collate, and analyze information quickly and cost-effectively. ### 41. Qualtrics is suitable for all everyday surveys and online experiments **Rating:** 5.0/5.0 stars **Reviewed by:** Sophia G. | Mid-Market (51-1000 emp.) **Reviewed Date:** October 07, 2023 **What do you like best about Qualtrics Market Research?** I like Qualtrics because it has great tools for adding flow logic, randomization, and validation checks. **What do you dislike about Qualtrics Market Research?** Qualtrics adapts well to any company, size and need. In all the time I have used this tool, I have not had any problems. **What problems is Qualtrics Market Research solving and how is that benefiting you?** I use Qualtrics to create custom research surveys. In addition, it allows us to better understand our clients and anticipate their needs in order to provide them with the best experience by being able to understand, analyze and tell a story with their data. ### 42. Excellent platform for online survey process **Rating:** 5.0/5.0 stars **Reviewed by:** Louis M. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 31, 2023 **What do you like best about Qualtrics Market Research?** I like about Qualtrics Core that there are ready-to-use templates that can make it easy to create surveys in no time. Through the "technical validation" option, product managers can turn test or survey results into case studies. **What do you dislike about Qualtrics Market Research?** There's really nothing to dislike about Qualtrics Core, it's a great platform that has performed great all this time and lets us know how customers feel about our software and services. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Qualtrics core makes my job easy when importing or exporting report results through its integrations with other platforms. Also, it helps us to better understand customers or any other audience we are working with. ### 43. I love the customization of options when creating forms **Rating:** 5.0/5.0 stars **Reviewed by:** Allison V. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 24, 2023 **What do you like best about Qualtrics Market Research?** I really like how intuitive the user interface is and how anyone can quickly use it, and it helped me a lot during the recruiting phases of several of my projects. **What do you dislike about Qualtrics Market Research?** I think it would be interesting to have other types of questions, plus there are some limitations in the reports that prevent us from using the data in a more powerful way. **What problems is Qualtrics Market Research solving and how is that benefiting you?** I found the customer service helpful and professional, they are also helping me get the information I need about my clients, and they offer ease of use. ### 44. Maximize survey creation with extreme efficiency **Rating:** 4.5/5.0 stars **Reviewed by:** Dominika B. | Co-Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** May 25, 2023 **What do you like best about Qualtrics Market Research?** I continue to be impressed with the comprehensive capabilities of Qualtrics CoreXM. All of our needs, from automated email responses to two-factor authentication to survey logic/flow integration with embedded data, are expertly handled by this platform. I particularly appreciate the anonymous link feature, which enhances information extraction via a query string attached to the URL parameters, allowing us to capture pre-existing details about members, thus saving them additional inquiries along the journey. **What do you dislike about Qualtrics Market Research?** I wish Qualtrics CoreXM had better automated configurations so that the data in reports and dashboards would remain consistent regardless of any setup issues. Additionally, I find it unfortunate that the platform does not offer more flexibility for smaller programs that do not necessarily warrant the use of text IQ services. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Qualtrics CoreXM helps me gain valuable insights from customer surveys. This allows me to better understand my target market and tailor my offerings accordingly, providing a much more personalized experience that is sure to increase customer satisfaction. ### 45. Great, one-stop shop for experience managment! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** May 23, 2023 **What do you like best about Qualtrics Market Research?** Qualtrics CoreXM has completely transformed my approach to gathering feedback, evaluating programs, and creating surveys as a Learning and Development professional. This powerful experience management platform offers an intuitive survey creation process, diverse distribution options, and robust analytics and reporting capabilities. Creating surveys with Qualtrics CoreXM is a breeze, thanks to its user-friendly interface and drag-and-drop functionality. The platform provides a wide range of question types, customizable themes, and survey flow options, allowing me to design engaging and interactive surveys tailored to my needs. When it comes to distributing surveys, Qualtrics CoreXM offers a variety of options including email invitations, embedded surveys, and social media channels. This flexibility ensures that I can reach my target audience effectively and gather feedback from diverse participants. The platform's analytics and reporting features are impressive, enabling me to transform raw data into actionable insights. With customizable dashboards, charts, and graphs, I can present data in a visually appealing and easily understandable format. Real-time reporting allows for timely decision-making and interventions. Qualtrics CoreXM also provides a comprehensive suite of tools for evaluating program effectiveness. From 360-degree assessments to advanced statistical analysis, it offers a range of features to measure learning outcomes and identify areas for improvement. In summary, Qualtrics CoreXM is a game-changer for Learning and Development professionals. It streamlines survey creation, facilitates effective data collection, and empowers data-driven decision-making. With its user-friendly interface and robust features, Qualtrics CoreXM is an invaluable asset in enhancing feedback gathering and program evaluation processes. **What do you dislike about Qualtrics Market Research?** While Qualtrics CoreXM has greatly enhanced my Learning and Development experience, there are a couple of aspects that I found challenging. Firstly, there was a learning curve when I first started using the platform. It took some time to become fully acquainted with all the features and functionalities. However, once I got past the initial learning phase, the platform became much more intuitive and user-friendly. Another area that can be confusing at times is exporting data for analysis. While Qualtrics CoreXM offers robust analytics and reporting features, navigating the export options can be a bit overwhelming. It took me some trial and error to figure out the best export settings for my specific analysis needs. However, once I found my way around it, exporting data became more manageable. Despite these minor challenges, I must emphasize that the overall benefits and positive impact of Qualtrics CoreXM far outweigh any drawbacks. The learning curve and occasional confusion in data exporting are small trade-offs compared to the immense value and efficiency this platform brings to my Learning and Development initiatives. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Qualtrics CoreXM is helping me to quickly and effectively gather feedback from program participants. I can understand participant sentiments, score their responses, and generate reports from one platform -- which reduces the time it take me! ### 46. Qualtrics CoreXM is a robust and highly versatile survey application **Rating:** 5.0/5.0 stars **Reviewed by:** Constanca A. | Mid-Market (51-1000 emp.) **Reviewed Date:** October 18, 2023 **What do you like best about Qualtrics Market Research?** I like that the interface is simple enough to make it easy to create and distribute survey data. In addition, Qualtrics CoreXM solves many needs in a simple and efficient way. **What do you dislike about Qualtrics Market Research?** I consider that the cost is quite high, so I would like to see more discount and promotional rates for different uses. **What problems is Qualtrics Market Research solving and how is that benefiting you?** What I appreciate most about the tool is its willingness to explain technological problems, its prices and products far exceed what the competitors have. ### 47. Qualtrics: Great Survey Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Carmen Kay K. | Communications Coordinator, Education Management, Small-Business (50 or fewer emp.) **Reviewed Date:** May 22, 2023 **What do you like best about Qualtrics Market Research?** Qualtrics is provided by my employer and it is the only survey tool we like to use because it is beneficial for colaborating and easy to use. If I had to choose, this would be the only survey tool I would ever use. **What do you dislike about Qualtrics Market Research?** When creating a survey, there are inclusions that are hard to find. The titling of some aspects within the software are not as descriptive as would be needed for new users to utilize the survey tools. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Qualtrics makes it easy to capture different forms of information and provides users with updates on how their survey is doing. It also helps us to register and engage more effienciently with our respondents. ### 48. Solid survey software, easy to work with. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Research | Enterprise (> 1000 emp.) **Reviewed Date:** May 22, 2023 **What do you like best about Qualtrics Market Research?** - Good user interface within the survey creator - Easy to copy items within/between surveys - Good core set of tools, expandable via javascript if necessary. Most things you would want to do in a survey are possible, although for niche things you may need to learn javascript. - Data export to csv is very convenient for analysis with other software. - Embedded data is an extremely flexible tool. **What do you dislike about Qualtrics Market Research?** I have only minor issues: - moving questions within a survey feels clunkier than it needs to. - no quick way to name/rename a large block of questions (used to be that "tab" would move you directly to the next name text box) - randomization within a block has its limits, most notably that it's very difficult to randomize differently based on embedded data, and that it's impossible (to my knowledge) to pair elements together within the randomization to ensure they are always presented on the same page. Both would be extremely helpful. **What problems is Qualtrics Market Research solving and how is that benefiting you?** I use Qualtrics to design and run Psychology studies, both survey and experimental designs. Aside from the issues I listed earlier, it's really excellent for this purpose and leaves little to be desired. ### 49. Great survey platform for simple and complex surveys (and in between) **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.) **Reviewed Date:** May 22, 2023 **What do you like best about Qualtrics Market Research?** I use Qualtrics CoreXM for simple surveys (asking students about a new teaching method) through the most complex (nested branching with subroutines and categories). It contains all kinds of different question formats. The best thing is that Qualtrics tells me when I can use a better design to make my surveys more easy-to-use, reducing friction for participants. And the phone support I received to debug a complex set of nested conditional sub-questions saved my project (me). **What do you dislike about Qualtrics Market Research?** I haven't experienced many things I dislike about Qualtrics CoreXM. Navigating the report interface is a skill to be learned, but I when I think about all the complex data behind it and what it is doing, I've got no reason to complain. **What problems is Qualtrics Market Research solving and how is that benefiting you?** 1. I need data on how new teaching methods are working in my classrooms. Because we've published and presented on our teaching methods, faculty at other schools are trying them out, and we are using Qualtrics to capture student and faculty feedback wherever possible. 2. I conduct an ongoing, rolling survey of 3,000 organizations. It's a complex survey because it has conditional branching throughout, and the product can handle it without issues. ### 50. Clinical Practice Specialist - applications for licensure/non-licensure students for internships **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.) **Reviewed Date:** May 22, 2023 **What do you like best about Qualtrics Market Research?** I like how it is customizable and has vast options to customize. I like that it has multiple distribution options and can be routed to various users. I also like the email confirmations. **What do you dislike about Qualtrics Market Research?** I do not like that it cannot integrate with other systems at George Mason University in order to upload items to the survey so that students are reminded of their test scores and requirements. I wish that it was easier to run a spell check and find specific words without expanding the various sections. I wish that GMU could use this system to collect sensitive information. Because it cannot collect some of our student identifying data, I have to have a separate application that does this before the student can use Qualtrics to collect the rest of the information I need. **What problems is Qualtrics Market Research solving and how is that benefiting you?** It helps gather information for student application purposes. This information is collected and routed to all approvers. Because of this solution, we no longer have paper applications which saves a ton of time, space and saves us from some user error. ## Qualtrics Market Research Discussions - [What is Qualtrics CoreXM used for?](https://www.g2.com/discussions/what-is-qualtrics-corexm-used-for) - 2 comments, 2 upvotes - [How we can delete mass bad respondents while scrubing data?](https://www.g2.com/discussions/24318-how-we-can-delete-mass-bad-respondents-while-scrubing-data) - 1 comment, 2 upvotes - [Is qualtrics better than SurveyMonkey?](https://www.g2.com/discussions/is-qualtrics-better-than-surveymonkey) - 3 comments, 1 upvote - [What are some ways to ensure that surveys are not linked to participant emails?](https://www.g2.com/discussions/what-are-some-ways-to-ensure-that-surveys-are-not-linked-to-participant-emails) - 1 comment, 1 upvote - [Is there a possibility of adding customer support in IST time?](https://www.g2.com/discussions/49676-is-there-a-possibility-of-adding-customer-support-in-ist-time) - 3 comments, 1 upvote - [View Qualtrics Market Research pricing details and edition comparison](https://www.g2.com/products/qualtrics-market-research/reviews?page=4&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-08-13+13%3A39%3A55+-0500&secure%5Bsession_id%5D=b4c06d53-5bfe-4b47-88d1-ba29a7297d62&secure%5Btoken%5D=640dd47410bcff92690a506dfe8b1a58b2cae700a3664c2b9fa7cb75bf6b5738&format=llm_user) ## Qualtrics Market Research Integrations - [Adobe Acrobat](https://www.g2.com/products/adobe-acrobat/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Fuel Cycle](https://www.g2.com/products/fuel-cycle/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Google Workspace](https://www.g2.com/products/google-workspace/reviews) - [Hinterview](https://www.g2.com/products/hinterview/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [Microsoft 365](https://www.g2.com/products/microsoft365/reviews) - [Microsoft Outlook](https://www.g2.com/products/microsoft-outlook/reviews) - [Slack](https://www.g2.com/products/slack/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) - [Tableau](https://www.g2.com/products/tableau/reviews) ## Qualtrics Market Research Features **Additional Functionality** - Third-Party Integrations - To-Do List - @mentions - Single Sign On - File Management - Activity Dashboard - Drag & Drop - Alerts/Notifications - Prioritization - Access Controls/Permissions - Screen Sharing - Content Management - Brainstorming - AI Copilot - File Transfer - Calendar Management - Status Tracking - Real-Time Notifications - Version Control - Task Management - Activity Tracking - Real Time Editing - Communication Management - Chat/Messaging - Tagging - Generative AI - Assignment Management - Task Scheduling - Project Management - Collaboration Tools - Workflow Management - Secure Data Storage - File Sharing - Document Storage - Task Progress Tracking - Discussions/Forums - Commenting/Notes - Reporting & Statistics - Contact Management - Video Conferencing - Progress Tracking - Mobile Access - API - Document Management - Customizable Branding **User Response Methods** - Survey - Video Snippets - Video Interview - Photo Submission - Text/Notes - Commenting/Notes **Administration** - Quality Control - Data Sampling - Collaboration - Multiple Data Sources - Real-Time Data - Statistical Process Control **Analytics** - Net Promoter Score (NPS) - Customer Satisfaction (CSAT) Score - Customer Effort Score (CES) - Gamification **Data collection** - Natural Language Processing (NLP) - Data Sources - Custom Research Sources - Lead Enrichment - Advanced Data Collection **Survey Management** - Survey Builder - Customizable Questions - Templates - Survey Distribution - Mobile Survey - Site Intercept Survey - Pulse Surveys **Brand Signals** - Comparison - AI - Brand Health **Survey Design - Consumer Insights Platforms** - Multi-Use Methodologies - Industry & Locale Adaptability - Behavioral & Adaptive Logic Guidance - Self-Serve Survey Builder - AI Smart Probes - Question Branching - Conditional Logic **Participant Selection** - In-App - In-Store - On-Site - Recruitment Pool - Single Sign On **Capabilities** - Data Visualization - Survival Analysis - Risk Data Attributes - Cost Analysis - Multivariate Analysis - What-if Analysis - Statistical Analysis - Bayesian Analysis - Trend Analysis - Regression Analysis **Customization** - Stakeholder Management - Multilanguage Support - Multiple Branding Support - Vertical-specific Solutions - Customizable Branding - Knowledge Management - Workflow Management - Email Management - Feedback Management - Survey/Poll Management - Negative Feedback Management **Segment Trending** - Web - Social - Benchmarks - Finance **Survey Customization** - Question Branching - Branding - Multimedia Support - Multilingual Surveys **Brand Analytics** - Trend Analysis - Tracking **Audience Access - Consumer Insights Platforms** - Flexible Audience Options - Customer Data Upload - Consumer Panels - Real-Time Data **Insights** - Analytics - Collaboration - Sorting - Visual Analytics **Methodology** - ANOVA Support - Regression - Time Series Analysis **Analysis** - Custom Dashboards - Reports - Integrations **Survey Insights** - Reporting & Analytics - BI Tools Integration - Data Exporting - Permissions - Collaboration Tools - Presentation Tools - Data Analysis Tools - Real-Time Data - Visual Analytics **Generative AI** - AI Text Generation - AI Text Summarization - Generative AI **Data Collection - Consumer Insights Platforms** - Rapid Research - Quality Assurance - Mobile / Mixed Mode **Platform** - Search - User, Role, And Access Management - Mobile User Support - Alerts - Collaboration - Compliance **Generative AI** - AI Text Generation - AI Text Summarization - Generative AI **Generative AI** - AI Text Summarization - Generative AI **Agentic AI - Experience Management** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Third-Party Integrations - Social Media Integration - Multi-Language **Agentic AI - Survey** - Adaptive Learning - Proactive Assistance - Decision Making - Dynamic Content **Analytics - Consumer Insights Platforms** - AI-Powered Insights - Qualitative Research Support - Benchmarking & Norms - Generative AI **Additional Functionality** - Single Sign On - Phone Polling - Online Polling - Support Audio/Images/Video - Engagement Tracking - Question Library - Data Visualization - Survey/Poll Management - Generative AI - Word Clouds - Alerts/Notifications - AI Copilot - Customizable Fields - Template Management - Email Management - Interactive Content - Q&A Management - Surveys & Feedback - Activity Tracking - Feedback Management - API - Data Cleansing - Email Marketing - Data Security - Anonymous Feedback - URL Customization - Question Piping - Offline Response Collection - Activity Dashboard - NPS Survey Structure - Drag & Drop - Data Import/Export - Response Validation - Customer Segmentation - Response Quotas - Multi-Language - Sentiment Analysis - Email Reminders - Gamification - Randomization **Additional Functionality** - User Journeys - Usability Testing - Engagement Tracking - For Mobile - A/B Testing - Search/Filter - AI Copilot - Data Visualization - API - Drag & Drop - Unmoderated Testing - Screen Activity Recording - Behavior Tracking - Software Testing Management - Performance Metrics - Customizable Questions - Heatmaps - Prototype Creation - Activity Dashboard - Customer Segmentation - Data Import/Export - Trend Analysis - User Research Analysis - Monitoring - Third-Party Integrations - For Websites - Issue Tracking - Collaboration Tools - Surveys & Feedback - Customizable Branding - User Management - Customizable Templates - Design Management - Multi-Language - Real-Time Data - Project Management - Customizable Fields - Moderated Usability Testing - Quantitative Metrics - Alerts/Notifications - Categorization/Grouping - Tagging - Conversion Rate Optimization - Reporting & Statistics - Video recording/Transcriptions - Customizable Categories - Annotations - Performance Testing - Benchmarking - Question Library - Customizable Reports - Projections - Survey/Poll Management - Assessment Management - Activity Tracking - Video Support - Demographic Data - Customer Experience Management - Workflow Management - Geotargeting - Access Controls/Permissions - Email Reminders - Audience Targeting **Additional Functionality** - Compliance Tracking - Real-Time Reporting - Statistical Simulation - Forecasting - Neural Network Modeling - Visual Analytics - Access Controls/Permissions - Data Connectors - Customizable Reports - Drag & Drop - Self Service Data Preparation - Performance Metrics - Data Transformation - Activity Dashboard - Data Extraction - Reporting/Analytics - Predictive Analytics - API - AI Copilot - Association Discovery - Ad hoc Reporting - Reporting & Statistics - Third-Party Integrations - Customization - Search/Filter - Monitoring - Data Clustering - Data Import/Export - SSL Security - File Storage - Decision Tree - Multiple Scoring Models **Additional Functionality** - Real-Time Reporting - Drag & Drop - Surveys & Feedback - Dashboard - NPS Survey Structure - Customizable Forms - Visual Analytics - Data Visualization - Customer Segmentation - Tagging - Customer Journey Mapping - Text Analysis - Customizable Reports - Real-Time Notifications - Alerts/Notifications - Access Controls/Permissions - CRM - Multi-Channel Data Collection - Multi-Channel Communication - Customizable Fields - Real-Time Analytics - Predictive Analytics - Collaboration Tools - Sentiment Analysis - Trend Analysis - API - AI Copilot - Engagement Tracking - Customizable Templates - Reporting/Analytics **Agentic AI - Market Intelligence** - Cross-system Integration - Proactive Assistance **Collaboration - Consumer Insights Platforms** - Dashboards & Embedded Integrations - Embeddable Reports - Shared Workspaces - Third-Party Integrations - Social Media Integration - Customizable Reports **Additional Functionality** - Customizable Questions - Alerts/Notifications - Reporting & Statistics - Surveys & Feedback - Sentiment Analysis - Activity Tracking - Search/Filter - Trend Analysis - Charting - Real-Time Reporting - Face-to-Face - Survey Sample Management - Multi-Channel Distribution - Customer Segmentation - SSL Security - Reporting/Analytics - Multi-Language - Data Visualization - Monitoring - Drag & Drop - Offline Access - Data Import/Export - Customizable Fields - Phone-Based - Template Management - Reminders - Visual Analytics - Real-Time Analytics - Customizable Branding - Panel Management - Question Library - Paper-Based - Benchmarking - API - Single Sign On - Survey/Poll Management - Customizable Templates - Access Controls/Permissions - Multiple User Accounts - Email Management - Statistical Analysis - Email Reminders - AI Copilot ## Top Qualtrics Market Research Alternatives - [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) - 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