--- title: Qualtrics Market Research Reviews meta\_title: 'Qualtrics Market Research Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 3018 reviews by the users' company size, role or industry to find out how Qualtrics Market Research works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 3018 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Collaboration & Productivity url: https://www.g2.com/categories/collaboration-productivity --- # Qualtrics Market Research Reviews & Product Details Visit Website Decision-grade insights at business speed. The AI-native research platform where research becomes the thing every decision runs through — not the thing every decision waits for. Most organizations are making high-stakes decisions — product launches, market entry, pricing, campaigns — without the market intelligence to back them up. Not because teams lack expertise, but because the tools and timelines they're working with were built for a slower era, and business decisions can't wait. • Eight to twelve weeks from question to answer. • Five to seven disconnected vendors per study. • Insights that arrive after the decision has already been made. • Business teams route around research — using unvalidated generic AI tools. Qualtrics Market Research replaces that infrastructure. We're the only platform where research expertise, validated methodology, and AI are natively embedded, not bolted on — built on 20+ years of experience insights and trained on millions of proprietary and unique market research survey responses that generic AI tools can’t replicate. Research platform, human and synthetic panels, advanced methodology, and AI-powered synthesis — integrated natively, not stitched together. And uniquely: research sits in the same system as CX and EX data, closing the loop between insight and measurable business outcomes in a way no agency or point solution can. The result: research shifts from scarcity to abundance. • Decision-grade insights in 24–48 hours instead of 6–8 weeks. • Research costs cut 50–85%. • Insights compound into institutional knowledge instead of disappearing into slide decks. • Research becomes the thing every business decision runs through. Customers see the difference quickly. • Gabb cut time-to-insight from 7 days to 4 hours and runs research at 50% lower cost. • Navy Federal Credit Union delivers strategic research in under 4 hours versus 5 days. • Workday generated 1,700 product improvement ideas in 3 months. • Booking.com cut fielding costs 50% with synthetic panels. • Victoria's Secret runs 200%+ more research projects on the same team. • Across deployments, Nucleus Research finds an average 100% ROI with 1.5-year payback. Qualtrics is also named a Strong Performer in The Forrester Wave™ for Experience Research Platforms (https://www.qualtrics.com/ebooks-guides/experience-research-wave-report/). \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ Why teams choose Qualtrics Market Research 1) Research platform + research expertise + research-grade AI — purpose-built to work together Most platforms give you survey software. Qualtrics gives you a research system. 20+ years of market research expertise embedded in the platform itself. AI trained on real market research data, not internet scraping. Panel access, study design, advanced analytics, and synthesis — integrated natively, not stitched together through APIs. And when you need to connect to your BI tools (Tableau, Power BI, Looker) or bring in specialized panels, Qualtrics is built to integrate, not replace. Agencies have the expertise but not the platform. DIY tools have the platform but not the expertise. Generic AI moves fast but has no research foundation. Qualtrics is the only option where all three exist natively — and plays well with the rest of your stack. 2) The only ecosystem that connects research to CX, EX, and operational data Research sits in the same system as the experience data your organization already collects — CX satisfaction scores, EX engagement metrics, operational performance data. Research questions can be triggered by what's happening in your programs. Findings can be validated against real business outcomes. You can prove research ROI by connecting insights to measurable results. No agency, no specialized MR platform, and no AI tool offers this natively — and it cannot be replicated by stitching tools together. This closes the loop between insight and outcome in a way no one else can. 3) Governance that scales research without diluting it The risk of research democratization is confident conclusions built on flawed inputs — more teams running studies, fewer with methodology expertise to run them well. Qualtrics is the only platform with built-in guardrails that prevent flawed studies from being fielded, a published validation framework for synthetic data that survives stakeholder scrutiny, and centralized visibility that lets research leaders see and govern everything running across the organization. Fast and governed. Scaled and rigorous. That combination doesn't exist anywhere else. \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ What you can do with Qualtrics Market Research Move from project to platform. Research becomes always-on infrastructure, not a request queue. Continuous tracking, always-available findings, and AI that surfaces what teams already know before they ask. Every study compounds in Research Hub — the 10th study on a topic makes the 1st study more valuable, not obsolete. Research Agent lets any team member get validated answers without a trained researcher in the room — so research scales beyond the research team without creating governance risk. Get decision-grade insights without the agency wait. Deliver insights in 24–48 hours instead of 6–8 weeks — so findings arrive before the decision, not after it. Synthetic panels compress directional research from weeks to hours at 50% lower cost. Apply advanced methodology (Conjoint with HB analysis, MaxDiff with TURF, Van Westendorp, Gabor-Granger) without an agency — built into the platform so the economics of high-quality research change permanently. AI handles transcript coding, theme detection, and summary generation, so researchers spend their time on interpretation, not mechanics. Govern research as it scales. Built-in methodology guardrails prevent flawed studies from being fielded — Research Agent (early access) enforces best practices at the point of study creation, not after results come back. Federated permissions and branded templates let every team operate within shared quality standards. Audit trails, AI transparency, and a published synthetic validation framework (Generalization, Data Shape, Diversity, Transferability) provide the provenance enterprise stakeholders will ask about. SOC 2, GDPR, HITRUST, ISO 27001, and FedRAMP round out the compliance posture procurement teams already know how to approve. \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ Key Qualtrics Market Research capabilities • Research hub — AI-powered search and synthesis across every study, including external documents; cross-study intelligence surfaces patterns automatically • Advanced survey tools — Drag-and-drop survey builder, advanced logic, quota management, support for 100+ question types, and PhD-backed templates • Research agent (early access) — AI-guided study scoping for Conjoint and MaxDiff, questionnaire drafting, plain-language Q&A against your accumulated research library • Synthetic panels — Launch studies instantly to pre-test survey designs, screen dozens of ideas, explore new populations, or extend first-wave findings with simulated row-level responses from research- grade AI that replicate real-world audience patterns • Integrated human panels — reach 200M+ vetted respondents across 200+ global markets through a curated network of 30+ panel partners, all accessible in the platform • UX research - Moderated and unmoderated user testing, card sorting and tree testing on the same platform as other market research capabilities. • Advanced methodology — Conjoint (CBC with HB analysis), MaxDiff with TURF, Van Westendorp PSM, Gabor-Granger, segmentation, brand tracking, concept testing • AI summary — automated transcript coding, theme detection, and highlight reel generation for qualitative work • Video & audio analysis — Analyzes thousands of open-text responses and automatically surfaces key themes, sentiment trends, and representative quotes with AI. • Conversational feedback — Uncover layers of valuable context with intelligent follow-up questions that dynamically adapts to customer input • ExpertReview — AI-driven survey quality and methodology checks at the point of design • Stats iQ + Text iQ — AI-powered statistical analysis and open-end text analytics CX + EX + MR integration — research connects natively to experience programs, the only platform that does • Prebuilt XM solutions — survey-in-a-box for brand tracking, concept testing, message testing, A&U, and UX research •Advanced analysis — Crosstabs and customizable reporting dashboards REST API, multi-channel distribution including email and SMS, WCAG 2.0 compliant • Enterprise governance — federated permissions, branded templates, audit trails, AI transparency, bias auditing • System integrations — Salesforce, Snowflake, Tableau, Power BI • Compliance — SOC 2, GDPR, HITRUST, ISO 27001, FedRAMP \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ - ABOUT QUALTRICS Qualtrics is the AI-powered experience and research platform organizations use to understand customers, employees, and markets — and act on what they learn. Across customer experience, employee experience, and market research, the Qualtrics platform combines proprietary AI, PhD-backed methodology, and the world's most flexible feedback technology to help teams design better products, deliver better experiences, and make better decisions, faster. \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ - RELATED QUALTRICS PRODUCTS Qualtrics Customer Experience Hear every customer's voice, fix every broken experience, and increase loyalty and lifetime value. Combines an AI-powered listening engine, predictive intelligence, and closed-loop action capabilities so teams can move beyond measurement to drive change across the entire customer journey. https://www.g2.com/products/qualtrics-customer-experience/reviews Qualtrics Employee Experience Gather continuous feedback at every employee moment that matters and take action to improve engagement, talent planning, productivity, and innovation. Pairs AI-driven analytics and IO-psychology-based decision tools with guided manager action planning and real-time automated workflows. https://www.g2.com/products/qualtrics-employee-experience/reviews * * * Product Website Qualtrics Market Research Seller [Qualtrics](https://www.g2.com/sellers/qualtrics) Discussions [Qualtrics Market Research Community](https://www.g2.com/products/qualtrics-market-research/discuss) Languages Supported Arabic, Bengali, Bulgarian, Catalan, Czech, Welsh, Danish, German, Greek, English, Estonian, Persian, Finnish, French, Gujarati, Hebrew, Hindi, Croatian, Hungarian, Armenian, Indonesian, Icelandic, Italian, Japanese, Georgian, Central Khmer, Korean, Latvian, Lithuanian, Malayalam, Marathi, Macedonian, Mongolian, Dutch, Norwegian, Punjabi, Polish, Portuguese, Romanian, Russian, Slovak, Slovenian, Spanish, Albanian, Serbian, Swahili, Swedish, Tamil, Telugu, Thai, Turkish, Ukrainian, Urdu, Vietnamese, Chinese (Simplified) Solution Type All-in-One Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 2 months [ View More Pricing Information ](https://www.g2.com/products/qualtrics-market-research/pricing) Qualtrics Solutions (1) See how Qualtrics products can work together to solve real problems. [ ![Solution Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Solution Avatar Image") Qualtrics XM SolutionBy Qualtrics ](/sellers/qualtrics/solutions/qualtrics-xm) Show More ## Qualtrics Market Research Integrations (12) What do users say about integrations? Verified by Qualtrics Market Research [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Adobe Acrobat ](https://www.g2.com/products/adobe-acrobat/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Agentforce Sales (formerly Salesforce Sales Cloud) ](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Fuel Cycle ](https://www.g2.com/products/fuel-cycle/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Analytics ](https://www.g2.com/products/google-analytics/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Workspace ](https://www.g2.com/products/google-workspace/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Hinterview ](https://www.g2.com/products/hinterview/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") HubSpot Marketing Hub ](https://www.g2.com/products/hubspot-marketing-hub/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Microsoft 365 ](https://www.g2.com/products/microsoft365/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Microsoft Outlook ](https://www.g2.com/products/microsoft-outlook/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Slack ](https://www.g2.com/products/slack/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Snowflake ](https://www.g2.com/products/snowflake/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Tableau ](https://www.g2.com/products/tableau/reviews) Show More ![Relaxing Vibes P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Relaxing Vibes P.") RP Relaxing Vibes P. Chief Executive Officer Small-Business (50 or fewer emp.) 5/31/2025 Guest users or non-business users of the software, not included in G2 scores. "Reliable insights tool for collecting detailed feedback" 4.5/5 What do you like best about Qualtrics Market Research? It offers powerful features for building custom surveys and analyzing data in depth. The logic tools and reporting dashboards help us identify patterns and improve strategy across multiple teams. Review collected by and hosted on G2.com. What do you dislike about Qualtrics Market Research? The learning curve can be steep, especially for new users. Some features feel buried under layers of menus, and the pricing is on the higher end for small businesses. Review collected by and hosted on G2.com. What problems is Qualtrics Market Research solving and how is that benefiting you? It helps us gather structured feedback from clients and team members, improving our services and identifying operational gaps. We use it to support data-driven decisions in high-risk project planning and customer experience. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Fausat Y.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Fausat Y.") FY Fausat Y. Education Officer Small-Business (50 or fewer emp.) 12/12/2025 "Delivers the Best Answers and Strategies for Complex Cases" 5/5 What do you like best about Qualtrics Market Research? It gives the best answer and strategies to every complicated case Review collected by and hosted on G2.com. What do you dislike about Qualtrics Market Research? I don't dislike anything about the project Review collected by and hosted on G2.com. What problems is Qualtrics Market Research solving and how is that benefiting you? It solves the problem of security issues and it performance is top notch Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Josh K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Josh K.") JK Josh K. Owner Small-Business (50 or fewer emp.) 9/30/2025 Guest users or non-business users of the software, not included in G2 scores. "Qualtrics Strategy and Research Review" 5/5 What do you like best about Qualtrics Market Research? Streamlined, straightforward, clean User interface and user experience. Review collected by and hosted on G2.com. What do you dislike about Qualtrics Market Research? Could have advanced polling features and customizable queries. Review collected by and hosted on G2.com. What problems is Qualtrics Market Research solving and how is that benefiting you? Collecting public opinion from a refined user group. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Robin W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Robin W.") RW Robin W. Leader Finamce Enterprise (\> 1000 emp.) 10/7/2025 "Qualtrics is reliable and credible" 5/5 What do you like best about Qualtrics Market Research? Thorough results. The questions asked goes deep enough to make the data meaningful amd useful. Review collected by and hosted on G2.com. What do you dislike about Qualtrics Market Research? Mailing surveys. They should be completed online or you should be given an option. Review collected by and hosted on G2.com. What problems is Qualtrics Market Research solving and how is that benefiting you? Providing business insights about my work. Helps eith process improvement. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Thank You page ![Kit K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kit K.") KK Kit K. Chief Polymath Small-Business (50 or fewer emp.) 10/30/2018 "Qualtrics Research Core – My Go-To" 3/5 What do you like best about Qualtrics Market Research? The power. There's so much that I can do with Qualtrics – and I keep on figuring out new ways to use the platform to deliver value to my clients. Review collected by and hosted on G2.com. What do you dislike about Qualtrics Market Research? There's a learning curve, and while Qualtrics does a fine job with support its educational roots are obvious, and it could stand to be a little more intuitive. My biggest hangup is with customer service and support. It's deteriorated markedly since I first signed on with Qualtrics, with a new account manager every year who doesn't even do me the courtesy of reaching out to talk in person. I may seem like small potatoes to them, but I teach how to use Qualtrics at the local university in addition to using it in my business, so I'm actually influencing the next generation of Qualtrics users ... and they can't grasp that. Finally, every change that's been made to the product over the last five years has made it worse. I'm paying more for an arguably inferior product. Review collected by and hosted on G2.com. Recommendations to others considering Qualtrics Market Research: Choose your options carefully – they can really add up. If you're used to "light" research platforms with limited capabilities you may need to devote some significant resources to learning this platform. But I guarantee it'll be worth it. Review collected by and hosted on G2.com. What problems is Qualtrics Market Research solving and how is that benefiting you? I'm using Research Core to create research projects that can then be used to generate content, like blog posts and white papers. Not only does the research I do with Research Core help indicate new business directions, but it also helps establish thought leadership. Review collected by and hosted on G2.com. Show More 12/5/2024 Current UserValidated ReviewerIncentivizedSource: G2 invite JR Jake R. Vice President of Marketing & CX Mid-Market (51-1000 emp.) 11/15/2024 "All the features you need and then some (possibly too many)" 4.5/5 What do you like best about Qualtrics Market Research? Qualtrics is simply the best-in-class product for experience management, especially surveys. It's got all the features you could ever want (possibly too many), and if you can dream of what insights you want to gather, Qualtrics has a way to do it. Review collected by and hosted on G2.com. What do you dislike about Qualtrics Market Research? The user interface is too complicated, leading to the necessity for dedicated training on the tool, which they seem to outsource to other firms for some reason. The ramp-up is a bit rough, and it's somewhat hard to integrate with other tools. Once you're up and running, it's great, but the learning curve is a bit too steep. I've found that we utilize probably a tenth of the feature set that we could use, which is great and powerful for us, but it is a little over-built and unnecessarily complex for our needs. Review collected by and hosted on G2.com. What problems is Qualtrics Market Research solving and how is that benefiting you? It's helping us to understand our customer experience better, so we can take the appropriate steps to improve and provide more value. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller CF Caleb F. Senior Customer Experience Analyst Enterprise (\> 1000 emp.) 11/15/2024 "Qualtrics Strategy & Research is a robust & flexible platform." 4.5/5 What do you like best about Qualtrics Market Research? Qualtrics is a robust platform with flexible features to meet nearly any need. It's pretty user friendly & intuitive, especially from a survey design standpoint. Surveys look nice. We use Qualtrics daily. The live dashboarding is second to none. Review collected by and hosted on G2.com. What do you dislike about Qualtrics Market Research? Qualtrics can be too advanced for its own good in some cases. Certain tasks that should be simple are more complex than they should be. The platform I used prior to Qualtrics was a tenth of the cost and made certain things easier. Regardless, Qualtrics offers too many advantages to go back. Customer support is lackluster, but there's a large library of articles that typically can help. Calling support is much better than online chat. Review collected by and hosted on G2.com. What problems is Qualtrics Market Research solving and how is that benefiting you? Before I had Qualtrics, I was using Excel for all my survey dashboard needs. While it worked, it was much more difficult to provide fresh data, as it took me time to process it all. WIth Qualtrics, my key stakeholders can get in and look at their survey results in real-time via dashboards I've built specific to their needs. They can filter for nearly anything they could ever want to see. It has far advanced our ability to digest data & gather insights. The survey design itself provides advanced logic, allowing me to tailor any survey to our needs. The design looks slick & professional. Hundreds of leaders are able to look at the survey results I'm providing, and they are loving it! Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 12/9/2025 "Flexible Survey Design and Customizable Interface" 4.5/5 What do you like best about Qualtrics Market Research? The flexibility in being able to design and implement survey features and interface. Review collected by and hosted on G2.com. What do you dislike about Qualtrics Market Research? Updates that remove features, not being able to edit all user privileges at once. Review collected by and hosted on G2.com. What problems is Qualtrics Market Research solving and how is that benefiting you? Data analysis and survey collection Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Research](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Research") UR Verified User in Research Enterprise (\> 1000 emp.) 3/6/2025 "Qualtrics is a well designed, user-friendly tool to conduct surveys" 3.5/5 What do you like best about Qualtrics Market Research? Qualtrics is very user-friendly and intuitive to use. Beyond the many different question types, there are countless ways to customize your survey to achieve your goals. The addition of CSS and javascript code is a very useful function. When you are encountering challenges implementing something, the customer support and Qualtrics forums have proven to be useful tools. Additionally, it is very simple to integrate Qualtrics into Prolific (a participant recruiting platform), which also makes it a wonderful tool to conduct survey-based research. Review collected by and hosted on G2.com. What do you dislike about Qualtrics Market Research? The biggest downside of Qualtrics is the cost associated with it. I am lucky enough to access it through my institution. Otherwise, it would be unaffordable. Review collected by and hosted on G2.com. What problems is Qualtrics Market Research solving and how is that benefiting you? Qualtrics is providing a very intuitive and user-friendly platform to build complex surveys that can achieve the complex research we aim to conduct. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail") GR Verified User in Retail Mid-Market (51-1000 emp.) 5/22/2025 Guest users or non-business users of the software, not included in G2 scores. "The platform is very powerful but is a bit difficult to manage" 4.5/5 What do you like best about Qualtrics Market Research? What I like the most is that don’t only allows to get data driven insights that are important for our stakeholders in the decision making process; the methodology used allows us to deep dive into the market insights much more than other tools, actually the innovation part is a big plus for this tool, that’s very valuable for creating strategies. Review collected by and hosted on G2.com. What do you dislike about Qualtrics Market Research? I enjoy using qualtrics strategy, but something that i find it’s a bit challenging is that there are many innovative tools every few months and that make us destinate time to master them, it’s very time consuming. Review collected by and hosted on G2.com. What problems is Qualtrics Market Research solving and how is that benefiting you? Allows to get insights and to dive deep on the market research’s. The insights are very clear and appreciated by our clients who rely not only on us but also in the platform. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ## Questions about Qualtrics Market Research? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Qualtrics Market Research ](https://www.g2.com/products/qualtrics-market-research/discussions/new) ![Navaneeth M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Navaneeth M.") NM Navaneeth Mohanan • Last activity 3 months ago What is the best-rated experience management service for tech companies? 1 Upvote 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-the-best-rated-experience-management-service-for-tech-companies) GU Guest User • Last activity about 1 year ago What is Qualtrics CoreXM used for? 2 Upvotes 2 [ Join the conversation ](https://www.g2.com/discussions/what-is-qualtrics-corexm-used-for) [ View all Discussions ](https://www.g2.com/products/qualtrics-market-research/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 2 months ### Return on Investment 20 months ### Average Discount 14% ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/qualtrics-market-research/pricing) ## How much does Qualtrics Market Research cost? Data powered by [BetterCloud](https://www.bettercloud.com). Estimated Price ### $$k - $$k Per Year Based on data from 17 purchases. 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