--- title: Qualtrics Market Research Reviews meta\_title: 'Qualtrics Market Research Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 3018 reviews by the users' company size, role or industry to find out how Qualtrics Market Research works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 3018 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Collaboration & Productivity url: https://www.g2.com/categories/collaboration-productivity --- # Qualtrics Market Research Reviews & Product Details Visit Website Decision-grade insights at business speed. The AI-native research platform where research becomes the thing every decision runs through — not the thing every decision waits for. Most organizations are making high-stakes decisions — product launches, market entry, pricing, campaigns — without the market intelligence to back them up. Not because teams lack expertise, but because the tools and timelines they're working with were built for a slower era, and business decisions can't wait. • Eight to twelve weeks from question to answer. • Five to seven disconnected vendors per study. • Insights that arrive after the decision has already been made. • Business teams route around research — using unvalidated generic AI tools. Qualtrics Market Research replaces that infrastructure. We're the only platform where research expertise, validated methodology, and AI are natively embedded, not bolted on — built on 20+ years of experience insights and trained on millions of proprietary and unique market research survey responses that generic AI tools can’t replicate. Research platform, human and synthetic panels, advanced methodology, and AI-powered synthesis — integrated natively, not stitched together. And uniquely: research sits in the same system as CX and EX data, closing the loop between insight and measurable business outcomes in a way no agency or point solution can. The result: research shifts from scarcity to abundance. • Decision-grade insights in 24–48 hours instead of 6–8 weeks. • Research costs cut 50–85%. • Insights compound into institutional knowledge instead of disappearing into slide decks. • Research becomes the thing every business decision runs through. Customers see the difference quickly. • Gabb cut time-to-insight from 7 days to 4 hours and runs research at 50% lower cost. • Navy Federal Credit Union delivers strategic research in under 4 hours versus 5 days. • Workday generated 1,700 product improvement ideas in 3 months. • Booking.com cut fielding costs 50% with synthetic panels. • Victoria's Secret runs 200%+ more research projects on the same team. • Across deployments, Nucleus Research finds an average 100% ROI with 1.5-year payback. Qualtrics is also named a Strong Performer in The Forrester Wave™ for Experience Research Platforms (https://www.qualtrics.com/ebooks-guides/experience-research-wave-report/). \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ Why teams choose Qualtrics Market Research 1) Research platform + research expertise + research-grade AI — purpose-built to work together Most platforms give you survey software. Qualtrics gives you a research system. 20+ years of market research expertise embedded in the platform itself. AI trained on real market research data, not internet scraping. Panel access, study design, advanced analytics, and synthesis — integrated natively, not stitched together through APIs. And when you need to connect to your BI tools (Tableau, Power BI, Looker) or bring in specialized panels, Qualtrics is built to integrate, not replace. Agencies have the expertise but not the platform. DIY tools have the platform but not the expertise. Generic AI moves fast but has no research foundation. Qualtrics is the only option where all three exist natively — and plays well with the rest of your stack. 2) The only ecosystem that connects research to CX, EX, and operational data Research sits in the same system as the experience data your organization already collects — CX satisfaction scores, EX engagement metrics, operational performance data. Research questions can be triggered by what's happening in your programs. Findings can be validated against real business outcomes. You can prove research ROI by connecting insights to measurable results. No agency, no specialized MR platform, and no AI tool offers this natively — and it cannot be replicated by stitching tools together. This closes the loop between insight and outcome in a way no one else can. 3) Governance that scales research without diluting it The risk of research democratization is confident conclusions built on flawed inputs — more teams running studies, fewer with methodology expertise to run them well. Qualtrics is the only platform with built-in guardrails that prevent flawed studies from being fielded, a published validation framework for synthetic data that survives stakeholder scrutiny, and centralized visibility that lets research leaders see and govern everything running across the organization. Fast and governed. Scaled and rigorous. That combination doesn't exist anywhere else. \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ What you can do with Qualtrics Market Research Move from project to platform. Research becomes always-on infrastructure, not a request queue. Continuous tracking, always-available findings, and AI that surfaces what teams already know before they ask. Every study compounds in Research Hub — the 10th study on a topic makes the 1st study more valuable, not obsolete. Research Agent lets any team member get validated answers without a trained researcher in the room — so research scales beyond the research team without creating governance risk. Get decision-grade insights without the agency wait. Deliver insights in 24–48 hours instead of 6–8 weeks — so findings arrive before the decision, not after it. Synthetic panels compress directional research from weeks to hours at 50% lower cost. Apply advanced methodology (Conjoint with HB analysis, MaxDiff with TURF, Van Westendorp, Gabor-Granger) without an agency — built into the platform so the economics of high-quality research change permanently. AI handles transcript coding, theme detection, and summary generation, so researchers spend their time on interpretation, not mechanics. Govern research as it scales. Built-in methodology guardrails prevent flawed studies from being fielded — Research Agent (early access) enforces best practices at the point of study creation, not after results come back. Federated permissions and branded templates let every team operate within shared quality standards. Audit trails, AI transparency, and a published synthetic validation framework (Generalization, Data Shape, Diversity, Transferability) provide the provenance enterprise stakeholders will ask about. SOC 2, GDPR, HITRUST, ISO 27001, and FedRAMP round out the compliance posture procurement teams already know how to approve. \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ Key Qualtrics Market Research capabilities • Research hub — AI-powered search and synthesis across every study, including external documents; cross-study intelligence surfaces patterns automatically • Advanced survey tools — Drag-and-drop survey builder, advanced logic, quota management, support for 100+ question types, and PhD-backed templates • Research agent (early access) — AI-guided study scoping for Conjoint and MaxDiff, questionnaire drafting, plain-language Q&A against your accumulated research library • Synthetic panels — Launch studies instantly to pre-test survey designs, screen dozens of ideas, explore new populations, or extend first-wave findings with simulated row-level responses from research- grade AI that replicate real-world audience patterns • Integrated human panels — reach 200M+ vetted respondents across 200+ global markets through a curated network of 30+ panel partners, all accessible in the platform • UX research - Moderated and unmoderated user testing, card sorting and tree testing on the same platform as other market research capabilities. • Advanced methodology — Conjoint (CBC with HB analysis), MaxDiff with TURF, Van Westendorp PSM, Gabor-Granger, segmentation, brand tracking, concept testing • AI summary — automated transcript coding, theme detection, and highlight reel generation for qualitative work • Video & audio analysis — Analyzes thousands of open-text responses and automatically surfaces key themes, sentiment trends, and representative quotes with AI. • Conversational feedback — Uncover layers of valuable context with intelligent follow-up questions that dynamically adapts to customer input • ExpertReview — AI-driven survey quality and methodology checks at the point of design • Stats iQ + Text iQ — AI-powered statistical analysis and open-end text analytics CX + EX + MR integration — research connects natively to experience programs, the only platform that does • Prebuilt XM solutions — survey-in-a-box for brand tracking, concept testing, message testing, A&U, and UX research •Advanced analysis — Crosstabs and customizable reporting dashboards REST API, multi-channel distribution including email and SMS, WCAG 2.0 compliant • Enterprise governance — federated permissions, branded templates, audit trails, AI transparency, bias auditing • System integrations — Salesforce, Snowflake, Tableau, Power BI • Compliance — SOC 2, GDPR, HITRUST, ISO 27001, FedRAMP \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ - ABOUT QUALTRICS Qualtrics is the AI-powered experience and research platform organizations use to understand customers, employees, and markets — and act on what they learn. Across customer experience, employee experience, and market research, the Qualtrics platform combines proprietary AI, PhD-backed methodology, and the world's most flexible feedback technology to help teams design better products, deliver better experiences, and make better decisions, faster. \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ - RELATED QUALTRICS PRODUCTS Qualtrics Customer Experience Hear every customer's voice, fix every broken experience, and increase loyalty and lifetime value. Combines an AI-powered listening engine, predictive intelligence, and closed-loop action capabilities so teams can move beyond measurement to drive change across the entire customer journey. https://www.g2.com/products/qualtrics-customer-experience/reviews Qualtrics Employee Experience Gather continuous feedback at every employee moment that matters and take action to improve engagement, talent planning, productivity, and innovation. Pairs AI-driven analytics and IO-psychology-based decision tools with guided manager action planning and real-time automated workflows. https://www.g2.com/products/qualtrics-employee-experience/reviews * * * Product Website Qualtrics Market Research Seller [Qualtrics](https://www.g2.com/sellers/qualtrics) Discussions [Qualtrics Market Research Community](https://www.g2.com/products/qualtrics-market-research/discuss) Languages Supported Arabic, Bengali, Bulgarian, Catalan, Czech, Welsh, Danish, German, Greek, English, Estonian, Persian, Finnish, French, Gujarati, Hebrew, Hindi, Croatian, Hungarian, Armenian, Indonesian, Icelandic, Italian, Japanese, Georgian, Central Khmer, Korean, Latvian, Lithuanian, Malayalam, Marathi, Macedonian, Mongolian, Dutch, Norwegian, Punjabi, Polish, Portuguese, Romanian, Russian, Slovak, Slovenian, Spanish, Albanian, Serbian, Swahili, Swedish, Tamil, Telugu, Thai, Turkish, Ukrainian, Urdu, Vietnamese, Chinese (Simplified) Solution Type All-in-One Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 2 months [ View More Pricing Information ](https://www.g2.com/products/qualtrics-market-research/pricing) Qualtrics Solutions (1) See how Qualtrics products can work together to solve real problems. [ ![Solution Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Solution Avatar Image") Qualtrics XM SolutionBy Qualtrics ](/sellers/qualtrics/solutions/qualtrics-xm) Show More ## Qualtrics Market Research Integrations (12) What do users say about integrations? Verified by Qualtrics Market Research [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Adobe Acrobat ](https://www.g2.com/products/adobe-acrobat/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Agentforce Sales (formerly Salesforce Sales Cloud) ](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Fuel Cycle ](https://www.g2.com/products/fuel-cycle/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Analytics ](https://www.g2.com/products/google-analytics/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Workspace ](https://www.g2.com/products/google-workspace/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Hinterview ](https://www.g2.com/products/hinterview/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") HubSpot Marketing Hub ](https://www.g2.com/products/hubspot-marketing-hub/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Microsoft 365 ](https://www.g2.com/products/microsoft365/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Microsoft Outlook ](https://www.g2.com/products/microsoft-outlook/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Slack ](https://www.g2.com/products/slack/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Snowflake ](https://www.g2.com/products/snowflake/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Tableau ](https://www.g2.com/products/tableau/reviews) Show More ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail") UR Verified User in Retail Enterprise (\> 1000 emp.) 12/17/2025 "Go-to tool for research purposes" 4/5 What do you like best about Qualtrics Market Research? Qualtrics is an extremely powerful tool to conduct research with your target audience. It helps gather both qualitative and quantitative feedback and ensures targetted flow of the questionnaire to show specific questions to a certain audience base. Helps with insights for all research studies Review collected by and hosted on G2.com. What do you dislike about Qualtrics Market Research? The learning curve can be slightly longer than expected to understand all features to make the best use of this tool Review collected by and hosted on G2.com. What problems is Qualtrics Market Research solving and how is that benefiting you? It has helped to streamline the research studies conducted through the year , both annual and pulse surveys. The results from the survey have helped us to take calculated decisions basis insights gathered Review collected by and hosted on G2.com. Show More Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 IconValidated ReviewerIncentivizedSource: G2 invite ![Ankush S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ankush S.") AS Ankush S. Area Manager Enterprise (\> 1000 emp.) 12/13/2025 "Effortless Review and Monitoring with Impressive Results" 4.5/5 What do you like best about Qualtrics Market Research? The Qualtrics Strategy & Reserch has made the review and monitoring so simple to execute that it has helped tremendously to improve the output metrics Review collected by and hosted on G2.com. What do you dislike about Qualtrics Market Research? The interface isn't that user friendly. Sometimes to find the right link takes time Review collected by and hosted on G2.com. What problems is Qualtrics Market Research solving and how is that benefiting you? The consumer insights analytics is helping to understand customer verbatim and effective binning for a better root cause analysis driving a better CX Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ED Emile D. Investment Advisor Representative Small-Business (50 or fewer emp.) 2/19/2026 "Qualtrics Offers In-Depth, Highly Relevant Survey Questions" 5/5 What do you like best about Qualtrics Market Research? Very in-depth questions that are relevant to current concerns. Review collected by and hosted on G2.com. What do you dislike about Qualtrics Market Research? Sometimes redundant scenarios but not usually. Review collected by and hosted on G2.com. What problems is Qualtrics Market Research solving and how is that benefiting you? How AI affects modern financial planning. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Wholesale](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Wholesale") GW Verified User in Wholesale Small-Business (50 or fewer emp.) 3/24/2026 Guest users or non-business users of the software, not included in G2 scores. "Qualtrics Makes Getting the Results I Need Easy" 4.5/5 What do you like best about Qualtrics Market Research? Qualtrics is very easy to use, and it provides the results I need. Review collected by and hosted on G2.com. What do you dislike about Qualtrics Market Research? So far, I haven’t found anything I dislike about Qualtrics. Review collected by and hosted on G2.com. What problems is Qualtrics Market Research solving and how is that benefiting you? Qualtrics helps us create the surveys we need to gather information from our customers. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Higher Education](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Higher Education") UH Verified User in Higher Education Mid-Market (51-1000 emp.) 12/9/2025 "Effortless Setup Makes Onboarding a Breeze" 4/5 What do you like best about Qualtrics Market Research? The seamless integration with the Qualtrics platform enables easy visualization of findings and tracking of progress over time, supporting more informed strategic planning. Review collected by and hosted on G2.com. What do you dislike about Qualtrics Market Research? Overall, while the service is valuable, there is room for more customization and industry-specific depth. Review collected by and hosted on G2.com. What problems is Qualtrics Market Research solving and how is that benefiting you? It helps us sort through all the feedback we receive and determine what actually matters. They make it easier to spot problems, understand what people need, and decide what to focus on. Because of that, we can make smarter decisions and take action based on real insights instead of guesswork. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Sai Krishna V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sai Krishna V.") SV Sai Krishna V. Senior customer success specialist Mid-Market (51-1000 emp.) 1/7/2026 Guest users or non-business users of the software, not included in G2 scores. "Unmatched 360-Degree Company Insights" 5/5 What do you like best about Qualtrics Market Research? This platform allows us to gain a comprehensive, 360-degree perspective on a company. Review collected by and hosted on G2.com. What do you dislike about Qualtrics Market Research? Nothing at the moment. I will be able to tell later. Review collected by and hosted on G2.com. What problems is Qualtrics Market Research solving and how is that benefiting you? This helps me to understand more about any organisation Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite PC Peter James III C. Senior Designer Mid-Market (51-1000 emp.) 10/14/2025 "AI Integration Boosts Research Efficiency—No Complaints" 4/5 What do you like best about Qualtrics Market Research? The AI integration helps me make my research more efficient and productive. Review collected by and hosted on G2.com. What do you dislike about Qualtrics Market Research? There is nothing I dislike about it. I have no negative comments at the moment. Review collected by and hosted on G2.com. What problems is Qualtrics Market Research solving and how is that benefiting you? It helps me in research and surveys. Review collected by and hosted on G2.com. Show More 10/16/2025 Current UserValidated ReviewerIncentivizedSource: G2 invite ![Jessie Chris II B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jessie Chris II B.") JB Jessie Chris II B. Information Security Analyst I Enterprise (\> 1000 emp.) 1/5/2026 "Effortless to Use and Understand—Highly Recommended" 5/5 What do you like best about Qualtrics Market Research? Easy to use and collected data is easy to understand Review collected by and hosted on G2.com. What do you dislike about Qualtrics Market Research? Nothing. This is Highly recommended. No issues found with. Review collected by and hosted on G2.com. What problems is Qualtrics Market Research solving and how is that benefiting you? The collection of data and how it is presented for analysis. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Consumer Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consumer Services") GC Verified User in Consumer Services Small-Business (50 or fewer emp.) 2/3/2026 Guest users or non-business users of the software, not included in G2 scores. "Sophisticated Logic and Text IQ Analysis with Expert-Level Research Templates" 4.5/5 What do you like best about Qualtrics Market Research? Sophisticated logic , text iq analysis it also has built in templates for expert level research Review collected by and hosted on G2.com. What do you dislike about Qualtrics Market Research? Bit pricey also has rigid collaboration and bit less responsive in small scale screen like mobile Review collected by and hosted on G2.com. What problems is Qualtrics Market Research solving and how is that benefiting you? Burried insights in comments it helps in managing and tagging positive and negative review of the items Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Dhilip K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Dhilip K.") DK Dhilip K. Sr. Executive - Customer Success and Social Media Enterprise (\> 1000 emp.) 10/11/2025 "Great tool" 5/5 What do you like best about Qualtrics Market Research? If you're looking to conduct AI based surveys, this is the platform. Review collected by and hosted on G2.com. What do you dislike about Qualtrics Market Research? None. So far, so good. Nothing negative. Review collected by and hosted on G2.com. What problems is Qualtrics Market Research solving and how is that benefiting you? AI based survey creation works super smooth. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ## Questions about Qualtrics Market Research? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Qualtrics Market Research ](https://www.g2.com/products/qualtrics-market-research/discussions/new) GU Guest User • Last activity about 1 year ago What is Qualtrics CoreXM used for? 2 Upvotes 2 [ Join the conversation ](https://www.g2.com/discussions/what-is-qualtrics-corexm-used-for) ![Navaneeth M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Navaneeth M.") NM Navaneeth Mohanan • Last activity 3 months ago What is the best-rated experience management service for tech companies? 1 Upvote 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-the-best-rated-experience-management-service-for-tech-companies) [ View all Discussions ](https://www.g2.com/products/qualtrics-market-research/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 2 months ### Return on Investment 20 months ### Average Discount 14% ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/qualtrics-market-research/pricing) ## How much does Qualtrics Market Research cost? Data powered by [BetterCloud](https://www.bettercloud.com). Estimated Price ### $$k - $$k Per Year Based on data from 17 purchases. Get Price Estimate Qualtrics Market Research Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_d6ffadf9f899197c144496ba95c4ffac/surveymonkey.jpg "Product Avatar Image") SurveyMonkey 4.4/5(23,900) [ Compare Now ](https://www.g2.com/compare/qualtrics-market-research-vs-surveymonkey) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_ee5cd8c3182117a52379aec028acbc45/medallia-customer-experience.jpg "Product Avatar Image") Medallia Customer Experience 4.5/5(210) [ Compare Now ](https://www.g2.com/compare/medallia-customer-experience-vs-qualtrics-market-research) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_1a15c569377490b264a25ebf2db4cd56/alchemer-survey.png "Product Avatar Image") Alchemer Survey 4.4/5(956) [ Compare Now ](https://www.g2.com/compare/alchemer-survey-vs-qualtrics-market-research) ##### ##### Qualtrics Market Research Features Survey Management Survey Builder Customizable Questions Templates Survey Customization Question Branching Branding Multimedia Support Survey Insights Reporting & Analytics BI Tools Integration Data Exporting Brand Signals Comparison [ View More Features ](https://www.g2.com/products/qualtrics-market-research/features) ## Top-Rated Alternatives [ ![SurveyMonkey](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "SurveyMonkey") SurveyMonkey 4.4/5(23,900) ](https://www.g2.com/products/surveymonkey/reviews) [ ![SurveySparrow](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "SurveySparrow") SurveySparrow 4.4/5(2,067) ](https://www.g2.com/products/surveysparrow/reviews) [ ![QuestionPro](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "QuestionPro") QuestionPro 4.5/5(1,149) ](https://www.g2.com/products/questionpro/reviews) [ View All Alternatives ](https://www.g2.com/products/qualtrics-market-research/competitors/alternatives) ##### Categories on G2 [Survey](https://www.g2.com/categories/survey)[Market Intelligence](https://www.g2.com/categories/market-intelligence)[Consumer Insights Platforms](https://www.g2.com/categories/consumer-insights-platforms) [Survey](https://www.g2.com/categories/survey)[Market Intelligence](https://www.g2.com/categories/market-intelligence)[Consumer Insights Platforms](https://www.g2.com/categories/consumer-insights-platforms)[Experience Management](https://www.g2.com/categories/experience-management)[User Research](https://www.g2.com/categories/user-research)[Statistical Analysis](https://www.g2.com/categories/statistical-analysis)[Brand Intelligence](https://www.g2.com/categories/brand-intelligence) [Show MoreShow Less](javascript:void(0);) ##### Explore More [What is the most recommended tool for social media campaigns?](https://www.g2.com/discussions/what-is-the-most-recommended-tool-for-social-media-campaigns)[Which energy management solutions maintain baseline accuracy across seasonal changes and occupancy fluctuations?](https://www.g2.com/discussions/which-energy-management-solutions-maintain-baseline-accuracy-across-seasonal-changes-and-occupancy-fluctuations)[What connected worker platform works best for a mid-sized manufacturing company that wants real-time visibility on the shop floor without a 12-month digital transformation project?](https://www.g2.com/discussions/what-connected-worker-platform-works-best-for-a-mid-sized-manufacturing-company-that-wants-real-time-visibility-on-the-shop-floor-without-a-12-month-digital-transformation-project) [Leading data observability platforms](https://www.g2.com/discussions/leading-data-observability-platforms)[Which community association management systems offer integrated document management and digital record storage?](https://www.g2.com/discussions/which-community-association-management-systems-offer-integrated-document-management-and-digital-record-storage)[Pros and Cons Details](https://www.g2.com/products/qualtrics-market-research/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)