# Profound Reviews **Vendor:** Profound **Category:** [Answer Engine Optimization (AEO) Tools](https://www.g2.com/categories/answer-engine-optimization-aeo) **Average Rating:** 4.6/5.0 **Total Reviews:** 323 ## About Profound Profound helps the world’s biggest brands, including 10% of the Fortune 500, win more business from ChatGPT, Gemini, and other LLMs. With Profound, marketers get the full cycle of insight, action, and measurement. We provide the proprietary data, AI agents, and analytics you need to build high-impact campaigns that improve your visibility in AI search. As a result, teams at Ramp, DocuSign, and Figma use Profound daily to monitor their brand presence, identify high-value opportunities, and deploy AI agents that move the needle for agent engine optimization (AEO). Here’s what you get with Profound: Insights backed by data. Prompt Volumes is a proprietary dataset that creates the first accurate estimation of search conversations on LLMs. This lets you can pinpoint real, high-volume conversations relevant to your business, and inject your brand voice at scale. And, Answer Engine Insights then analyzes your brand's presence across ChatGPT, Perplexity, Gemini, and Copilot, showing how often you're mentioned, how you rank against competitors, sentiment trends, and which platforms drive the most visibility. Opportunities listed by highest potential impact. The Opportunities feature pinpoints where your brand visibility is weakest and tells you exactly what content will help you break into more AI search conversations. Each Opportunity is ranked by effort and impact, from net new content to existing optimizations. Profound Agents to take action autonomously. Agents autonomously use Profound's data to draft highly relevant articles, content briefs, landing pages, and optimizations. Through our integrations, they can notify teams for review via Slack, stage and publish directly in CMSs like WordPress, Sanity, and Contentful, or build presentations with Gamma. Our Agents can also perform deep research, use LLMs, build site maps, and more. Embedded analytics to measure true impact. Agent Analytics tracks what traditional analytics platforms like GA4 and Cloudflare miss. With infrastructure-level monitoring, see how bots and crawlers from AI platforms access your website: which pages crawlers visit, how often they return, and traffic and conversions from real users who were referred to your site via AI search. The Answer Engine Optimization (AEO) platform that drives results. Ramp used Profound to become the 5th most visible fintech brand in the world in a matter of weeks. "Profound allowed us to uncover behavioral patterns that traditional SEO tools couldn't capture. By analyzing long-tail queries in LLMs, we gained data-driven insights that let us run more targeted tests and stay ahead in AI-driven search." — Ashley Nguyen, SEO Strategist at Ramp Join the industry-leading marketing teams using Profound to control how their brands show up in AI search. ## Profound Reviews ### 1. Brand Visibility Tracking with Expert Guidance **Rating:** 4.5/5.0 stars **Reviewed by:** Manuela B. | Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** February 09, 2026 **What do you like best about Profound?** What I love most about Profound is the Claude MCP integration. It's incredibly easy to set up and get value from right away. The fact that I can track metrics like run visibility and citation rates directly through Claude makes the workflow so seamless and intuitive. I also like how the AI summary on the homepage gives me a quick digest of what's happened in the last seven days — it's like having an assistant always keeping me in the loop on our AEO and LLM visibility performance. Lastly, I appreciate the mentorship and support from their team. **What do you dislike about Profound?** I would love to see more ongoing mentorship and support. As part of the first cohort, which ran for one week, I found the experience incredibly valuable — and I think offering something similar on a bi-weekly or monthly basis would be a great way to help customers continue learning. Answer engine optimization is such an emerging space, and that kind of consistent guidance would make a real difference. **What problems is Profound solving and how is that benefiting you?** I use Profound to track Fellow's brand visibility and citation rates across AI platforms like ChatGPT, Perplexity, and Claude. It provides the critical metrics and expert guidance I need to execute our answer engine optimization strategy — and it's been instrumental in helping me demonstrate the impact of our AEO content efforts to leadership, showing concrete evidence that our work is driving real improvements in LLM visibility and brand awareness. ### 2. Profound Unlocked a New Conversion Channel for Us **Rating:** 5.0/5.0 stars **Reviewed by:** Kathleen F. | Director of Content Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** February 04, 2026 **What do you like best about Profound?** I love the prompt tracking in Profound because it allows us to see the direct impact of our LLM efforts clearly and understand what LLMs are saying about our most important prompts. This helps us to know when to refresh our content to maintain visibility. I also appreciate that Profound is evolving constantly with new betas being added regularly, making it an industry leader and incredibly valuable for leveling up our content in the AI era. The workflow features look promising, and I can't wait to see what they can do for our content program. Their onboarding process was great, and I feel far less despair about being an SEO professional now. Profound is the real deal! I came back to update this post because I recently went through Profound University. It was a total game changer. Profound was very useful before they released this 101 content, but when I first started using Profound, it kind of felt like a luxury car that was amazing to drive but had a few buttons and switches you didn't know what to do with. After going through Profound University, I feel like we're utilizing Profounds full potential. And we've used it to achieve AEO leadership in our industry. **What do you dislike about Profound?** I was overwhelmed by the platform's potential before I went through the Profound University 101 content. Now I feel like I'm optimizing Profound to the fullest. **What problems is Profound solving and how is that benefiting you?** Profound provides insights into LLM narratives about us, boosting our presence and LLM success. Prompt tracking clarifies our impact and helps refresh content, maintaining visibility. It keeps us less worried about SEO, adding value with competitive new AI tools. ### 3. Incredible AEO Visibility Analytics to Monitor and Optimize AI Engine Presence **Rating:** 5.0/5.0 stars **Reviewed by:** Mark G. | Senior Director, Digital Growth, Mid-Market (51-1000 emp.) **Reviewed Date:** February 26, 2026 **What do you like best about Profound?** Incredible suite of tools to monitor and optimize AEO. Incredibly easy to understand how your brand appears across major AI engines, offering clear visibility analytics that show when and where you’re mentioned in AI‑generated answers. I was impressed by how it reveals what people are asking AI and how different systems represent your brand, giving you actionable insight to improve your presence. Agent templates provide great ways to easily scale our answer engine visibility **What do you dislike about Profound?** Nothing so far. They update the software so quickly any shortcomings are usually fixed quickly. **What problems is Profound solving and how is that benefiting you?** Profound solves the huge challenge of understanding how AI systems like ChatGPT, Gemini, and Perplexity actually interpret and represent your brand, giving you real visibility in a space traditional analytics can’t reach. It also uncovers content gaps and shows what people are asking AI, helping you create smarter, more relevant content that aligns with real demand. Because of this, I now have clear, actionable insights that make improving AI visibility straightforward and directly tied to impact. ### 4. Clear, Structured AI Visibility Tracking with Actionable Strategy Support **Rating:** 5.0/5.0 stars **Reviewed by:** Amy L. | Search Engine Optimization Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** February 19, 2026 **What do you like best about Profound?** I use Profound daily as an in-house SEO, and it gives me a clear view of how our brand shows up across AI platforms. The biggest value is being able to understand AI visibility in a structured way, rather than relying on guesswork. I can track progress over time, compare our coverage against competitors, and use the data to set content priorities. The strategy calls with our dedicated AI strategist are another strong part of the experience. They help translate what we’re seeing in the data into practical actions we can apply to our ongoing SEO work. Overall, the platform makes it easier to explain AI performance to internal teams, since the reporting is straightforward and easy to follow. **What do you dislike about Profound?** There’s a lot of data in the platform, so there’s definitely a learning curve when you first get started, especially with some of the newer AI-focused metrics. A few workflows could be faster and feel more streamlined, and I’d also like more flexibility with exports as well as more options to customize reporting. **What problems is Profound solving and how is that benefiting you?** Profound helps me understand where our brand shows up in AI-generated answers and where we still need to improve. It supports planning, tracking progress, and having more strategic internal conversations. Rather than relying only on traditional rankings, I can see how AI platforms interpret our content and then adjust our SEO strategy with clearer direction and more confidence. ### 5. Profound Really Gets It! - Unmatched Insights & Transparent Datasets **Rating:** 5.0/5.0 stars **Reviewed by:** Ben J. | Associate Director, Technical SEO, Mid-Market (51-1000 emp.) **Reviewed Date:** February 17, 2026 **What do you like best about Profound?** We have a lot of customizability within the platform, and the level of insights you can access is very transparent—down to the actual responses within the full dataset. They’re constantly building new features and they listen to the users on their platform. There is a bit of a learning curve, but we can stay on top of it with all the other features Profound offers as well, like content-creation tools that are specifically tailored to your dataset, which is important for more detailed campaigns. We’ve tried so many different tools over the past year or two, and Profound has everything the other tools had, plus more, with higher levels of reporting and insights available—including insights on your competitors. There really isn’t another platform out there right now that’s doing everything Profound is doing. **What do you dislike about Profound?** There’s a decent learning curve involved. At first, some of the metrics and KPIs can sound the same, or it can feel like there are discrepancies in what different metrics are saying, but I think that’s really just a reflection of how nuanced the insights from Profound can be. Every once in a while, a few reports may seem temporarily wonky. For example, it’s great that you can add tags and organize tracked prompts into groups or topics with a high level of specificity, but sometimes the “modify prompts” section bugs out and you end up having to repeat those changes. **What problems is Profound solving and how is that benefiting you?** Profound is accurately and effectively showing me the real AI Visibility landscape for my clients—especially in comparison to the competitors they care most about—while also giving me the data I need to make real-time decisions that help improve visibility around what matters to them. For example, using the data from the tracked prompts for one of my clients, we were able to leverage the other tools in Profound to develop a strong content strategy. Once it was published, it genuinely started to move the needle in the ways we expected, and we can see that progress directly in Profound, down to the exact URLs (in the Citations Report, for example). That alone has given me the confidence to say Profound is hands-down the best AI Visibility tool out there right now. ### 6. Intuitive, Strategy-Forward AEO Reporting That’s Client-Friendly **Rating:** 5.0/5.0 stars **Reviewed by:** Danielle W. | SEO Manager, Head of Content, Small-Business (50 or fewer emp.) **Reviewed Date:** February 10, 2026 **What do you like best about Profound?** What sets Profound apart from other AEO tools is how intuitive and strategy-forward the platform feels. It doesn’t present data just for data’s sake; it’s structured to support real decision-making around strategy and brand authority. The reporting is clean, easy to navigate, and client-friendly, which makes it much simpler to explain AEO performance without it feeling so abstract. **What do you dislike about Profound?** Because AEO is still such a new space, some of the metrics take a bit of learning and context to interpret. It’s not a set-it-and-forget-it tool, and you get the most value when you pair it with a strong SEO strategy. **What problems is Profound solving and how is that benefiting you?** Profound is solving the growing visibility gap between traditional SEO performance and how brands actually appear in AI-generated answers. As search shifts toward generative experiences, it’s become harder to understand if, where, and why a brand is being surfaced, and traditional SEO tools don’t really answer those questions. By providing clear insight into AI citations, entity coverage, and topical authority, Profound removes a lot of the guesswork around AEO. Instead of speculating about how to optimize for AI-driven search, we can see concrete patterns, identify gaps, and make informed content and technical decisions. ### 7. Actionable LLM Visibility Insights in One Platform **Rating:** 4.5/5.0 stars **Reviewed by:** Natasha G. | SEO Copywriter, Enterprise (> 1000 emp.) **Reviewed Date:** February 10, 2026 **What do you like best about Profound?** I like how much insight Profound surfaces in one platform. The competitor visibility, citation and link tracking, and agent/workflow performance give us a clearer picture of where we’re showing up, where we’re not, and what to prioritize next. It helps turn LLM visibility into something more actionable. **What do you dislike about Profound?** The main area for improvement is the recommendations. They’re helpful conceptually, but I’d love to see clearer guidance on what to change, where to change it, and how to measure impact. **What problems is Profound solving and how is that benefiting you?** Profound solves the problem of not knowing how our content is interpreted and surfaced by LLMs. It benefits us by showing citation share, competitor visibility, sentiment signals and agent/workflow outputs in one place, which helps us identify gaps, validate optimizations and focus effort where it’s most likely to have impact. We've been doing a lot of LLM visibility research on the platform, using it to test SEO ranking findings and etc., which has been beneficial with the optimizations we perform. ### 8. The AI Visibility Tool We Didn't Know We Needed **Rating:** 4.5/5.0 stars **Reviewed by:** Anna G. | SEO Content Manager, Marketing and Advertising, Enterprise (> 1000 emp.) **Reviewed Date:** February 10, 2026 **What do you like best about Profound?** The visibility into our AI and LLM usage has been a game-changer for us. Before Profound, we had no clear picture of which teams were using which AI tools, how much we were spending, or whether we had any security blind spots. Now we can actually see what's happening across the organization in real time. The dashboard is straightforward to navigate, and I appreciate that we can quickly identify shadow AI usage and get a handle on our actual costs. It's given our IT and security teams the oversight they needed without slowing down our teams who are trying to be productive with AI tools. **What do you dislike about Profound?** The reporting capabilities could use some improvement. While the data is there, I'd really like to see more automated reporting options—something where we could schedule regular reports or get automated insights without having to manually pull everything together each time. We've also run into some technical issues with the platform, like pages loading slowly or certain features temporarily not working as expected. Nothing that's been a dealbreaker, but it does require some patience when you're trying to get something done quickly. Overall, though, these are relatively minor compared to the value we're getting from the tool. **What problems is Profound solving and how is that benefiting you?** Profound has given us the enterprise-level visibility and governance we needed as we scaled our AI usage. We needed centralized oversight to track spending, ensure policy compliance, and make strategic decisions about our AI investments. The platform has helped us consolidate redundant subscriptions, optimize our licensing based on actual usage data, and maintain proper documentation for audits and stakeholders. Honestly, I think this kind of visibility would be valuable for smaller businesses too—you don't need to be our size to benefit from knowing where your AI budget is going and whether you're getting value from these tools. For us as an enterprise, it's been essential for turning AI from scattered expenses into a managed strategic asset. ### 9. Rapid Feature Updates, Real User Data, and Helpful Customer Success Support **Rating:** 4.5/5.0 stars **Reviewed by:** Cameron R. | Team Lead, SEO, Mid-Market (51-1000 emp.) **Reviewed Date:** February 09, 2026 **What do you like best about Profound?** Consistently improving and adding to their products is a must in the ever-changing world of GEO / AEO. It seems like every 2 weeks (sprint cycle?) they have useful new features that take Profound from just a simple Visibility monitoring tool (what they were when I started using them) to now also providing real user data, actual AI workflows for optimizations, and more personalized user persona tracking. The dedicated Customer Success Manager is also really helpful and always available, which makes it easy to understand and use new things in the platform. **What do you dislike about Profound?** Sometimes slow loading (but to be fair, they're loading lots and lots of data). Also, I wish that adding new prompts to track didn't cause apples to oranges comparisons of data before the addition vs data after the addition. It'd be nice if there was a way to easily view prompts/topics by date added to the platform so it's more clear when comparing time periods. **What problems is Profound solving and how is that benefiting you?** Profound helps us compare our brand's visibility across varying potential customer prompts, which is really helping us learn and improve in the GEO / AEO space. Being able to compare performance by LLM (Gemini, AI Overview, ChatGPT, Grok, etc.) has provided us with insights into where to focus our efforts on specific tactics (for example, if ChatGPT sends the most traffic to our site, knowing what sources OpenAI cites in reviews of our company has given us the ability to target acquiring more positive reviews in that source and increasing our sentiment from our highest-traffic source LLM. ### 10. Profound Makes AIO/LLM Copywriting Easy with Clear Tracking and Time-Saving Content Tools **Rating:** 4.5/5.0 stars **Reviewed by:** Emily H. | Senior Copywriter, Small-Business (50 or fewer emp.) **Reviewed Date:** February 09, 2026 **What do you like best about Profound?** I've really enjoyed utilizing Profound in my copywriting role and with my entire content team. One of our major goals for the year was learning how to approach copywriting in the new AIO/LLM space, and Profound has helped us navigate that. One of my favorite things is how easy the data is to read and what you're able to track. We can easily see our visibility rating and how that compares to other competitors. We can also see sentiment rankings which is super interesting and has allowed us to fine tune strategy for platforms like Reddit. The other major benefit our team has seen is with the "content" features which allow us to create new content (briefs and all), or optimize existing content. These both save us a ton of time. There's also a cool tool allowing us to track URLS after we implement or optimize which is great for looking at growth with specific pieces of content. We utilize Profound to some extent daily. Our rep is so helpful and available by email or our biweekly meeting to answer any questions we have. He really takes the time to respond! **What do you dislike about Profound?** I think there's a slight learning curve and navigating where everything is can take some time, but that's to be expected I think! **What problems is Profound solving and how is that benefiting you?** Profound has helped us approach content in a way that makes sense for SEO, AIO, and GEO. ### 11. Top-Notch Product and Great Team **Rating:** 5.0/5.0 stars **Reviewed by:** Logan C. | SEO Director, Enterprise (> 1000 emp.) **Reviewed Date:** February 09, 2026 **What do you like best about Profound?** I use Profound daily. The data it collects is extremely valuable to our LLM visibility efforts and our support team is responsive and knowledgeable. The learning curve has been pretty quick as well. So, integrating it into our daily workflow has been a piece of cake. The user interface is top-notch. Everything is clickable and it allows us to connect just about any data points we need while investigating. E.g. if I want to know what ChatGPT said about [insert business feature] on [insert date] when speaking to [insert customer person], I can find it all within just a couple of clicks. And then if I need to change any of those variables, that's an easy change as well. I've gotten to sample a few other LLM visibility tools lately and none of them come even close to Profound. **What do you dislike about Profound?** I think their export-to-spreadsheet features are a little lacking right now. But, it's usually a quick couple of changes to get what we need when the exports are lacking. So, minor inconvenience. **What problems is Profound solving and how is that benefiting you?** Knowing what LLMs are saying about our company and products, knowing what LLMs value when customers ask more generic questions about what we offer, and getting insights into opportunities to improve visibility. ### 12. Our AEO radar and GPS in one platform **Rating:** 5.0/5.0 stars **Reviewed by:** Adam F. | Product Marketing, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** February 07, 2026 **What do you like best about Profound?** We evaluated pretty much every serious player in the AEO/GEO space, and Profound struck the best balance between tooling depth and usability. It’s not just one feature — it’s a thoughtful suite that helps you identify intent keywords, execute against them, optimize content, and monitor results in one place. What really stands out, though, is the team. They feel less like a typical software vendor and more like a hybrid of a technology partner and a consulting/professional services team. They live and breathe AEO, and that domain expertise has been incredibly valuable, especially since we were starting close to zero. They didn’t just hand us a tool — they helped guide us on where to focus, how to prioritize, and how to avoid common pitfalls early on. **What do you dislike about Profound?** This is less a knock on Profound specifically and more a reality of the AEO space overall: it’s a massive, blue-sky opportunity with almost infinite paths you could go down. Without focus, it’s easy to get distracted or overwhelmed. That said, this is actually where Profound helps mitigate the downside. The learning curve is real if you’re new to AEO, but the product and team do a good job helping you stay oriented and focused on what actually matters. **What problems is Profound solving and how is that benefiting you?** AEO is an area companies know they need to invest in, but it’s also one where it’s easy to waste time and effort without clear direction. Profound acts like a GPS and radar — helping you decide where to go, what to prioritize, and how you’re progressing along the way. Specifically, it’s helped us: • Identify core pillars and clusters of high-intent keywords • Surface prompts that strike the right balance between search volume and quality • Benchmark where we stand relative to competitors • Optimize content around the pillars we’re targeting • Monitor progress over time and adjust accordingly We’re still early in our journey, but even in the first few months we’ve seen very noticeable improvements, which has been incredibly encouraging. It gives us confidence that by consistently optimizing with Profound as our guide, we can be much more efficient and effective in our AEO efforts over the long term. ### 13. Incredibly Intuitive and Informative—Clear Insights into Brand Performance **Rating:** 4.5/5.0 stars **Reviewed by:** Rob D. | Senior Director of SEO/GEO Content, Mid-Market (51-1000 emp.) **Reviewed Date:** February 06, 2026 **What do you like best about Profound?** Profound excels in two areas: 1. it is incredibly informative and 2. it is incredibly intuitive. I have both a broad and very specific view into how my company's brand is performing across numerous topics, geos, and LLMs. I can clearly see which of these need attention and there's a clear path for making improvements. And the improvements are meaningful; I can track their positive impact on our performance, which validates our investment in the platform. Oh, and my customer success manager is wonderful! **What do you dislike about Profound?** I haven't found anything yet after several months of daily use. Features are rolled out consistently so any gaps they perceived are ahead of anything I've perceived. **What problems is Profound solving and how is that benefiting you?** Search has changed dramatically, forcing businesses and their marketing teams to re-group on how to attract customers. Profound gives me the tools to be a part of the conversations taking place on leading LLMs, increasing our visibility, citations, and AI referral traffic. ### 14. Unmatched AI search visibility - and the best team **Rating:** 5.0/5.0 stars **Reviewed by:** Aleksandra R. | Head of Growth Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** February 05, 2026 **What do you like best about Profound?** I love the visibility Profound gives us into how we're performing across AI-driven search. The standard SEO tracking tools are just not cutting it. I haven't seen anything as granular as Profound - and with their latest addition of Workflows, it's not just about tracking or recommendations anymore - we can now take actions on those. Beyond the capabilities of the tool, I highly appreciate the team. The level of responsiveness has been a massive value-add for us, with the Head of Growth himself jumping into calls to talk strategy. Can't recommend Profound enough **What do you dislike about Profound?** I can not think of anything at this moment. **What problems is Profound solving and how is that benefiting you?** Profound helps us understand how our brand is showing up in AI-driven search. We use it to see when and where our brand is referenced in AI answers, benchmark that presence against competitors, and break performance down by model, region or topic. Those insights then feed directly into how we create and refine content, so we can be more intentional about where we show up and how we target different markets. ### 15. Turning AI Search Insights into Actionable Strategy **Rating:** 5.0/5.0 stars **Reviewed by:** Robert V. | Digital Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** February 04, 2026 **What do you like best about Profound?** Profound has been an outstanding partner for us. Their customer support is genuinely excellent—responsive, knowledgeable, and proactive, which makes a big difference when you’re moving fast. The AI insights across multiple LLMs have been especially valuable; they don’t just inform our content strategy, but also meaningfully guide our media planning through the analytics they provide. Most importantly, the platform has allowed us to monitor shifts in traffic and search behavior in near real time, enabling us to be proactive rather than reactive as trends evolve. **What do you dislike about Profound?** One area for improvement would be building out deeper data around prompt-level traffic. While the existing insights are strong, it would be valuable to see something that more closely resembles a traditional keyword traffic tool—offering clearer visibility into prompt volume, trends over time, and relative demand. This would help further quantify opportunity sizing and make the insights even more actionable for planning and forecasting. **What problems is Profound solving and how is that benefiting you?** Profound solves the challenge of understanding how our brand and content show up in AI-driven search and LLM experiences—something that’s otherwise very difficult to measure. It allows us to analyze our site traffic through an AI-search lens while also monitoring our brand’s presence and visibility across multiple LLMs. As a result, it’s become a key data input in our digital investment strategy, directly influencing where we allocate spend and how we prioritize content creation both on-site and off-site. ### 16. Clear AI Search Visibility Insights with Helpful Day-by-Day Brand Tracking **Rating:** 4.0/5.0 stars **Reviewed by:** Sunny M. | ISAH Head of SEO, Mid-Market (51-1000 emp.) **Reviewed Date:** February 04, 2026 **What do you like best about Profound?** Understanding how our brands are appearing across AI search. So through the Answer Engine Insights, I'm able to see topics and where our brands are appearing or not appearing in topics associated with us. Through each question in the engine, i can then see day by day how things are changing. I can even drill down to a specific AI platform, such as AI Overviews **What do you dislike about Profound?** As we're a UK-based company. The constant need to keep changing the filter to UK only is something I dislike. Also, I think there is room for improvement in understanding keywords better. For example, we work in the window furnishings industry, so we look for keywords like "blinds", but the tool will pick up a completely different intent, with far greater volumes which are associated with poker blinds. **What problems is Profound solving and how is that benefiting you?** Understanding how big or not AI search is for our market. I appreciate its huge for some industries already, but this lets us understand how/when our demographic of customers will use AI platforms more. I'm curious to understand if a shift happens from traditional search to AI in our niches and i think profound will help us spot that ### 17. Clear AI Search Visibility Insights with Powerful Prompt Tracking and Workflows **Rating:** 5.0/5.0 stars **Reviewed by:** Lesley M. | Director of Organic Growth, Mid-Market (51-1000 emp.) **Reviewed Date:** February 03, 2026 **What do you like best about Profound?** I love that Profound gives me a clear view into how our brand surfaces in AI-driven search. Being able to track prompts, measure performance across LLMs, and benchmark our visibility against competitors has been incredibly valuable. With the addition of workflows, Profound has further improved our ability to translate insights into scalable, repeatable strategic action. **What do you dislike about Profound?** Because Profound is so feature-rich, it can feel a bit overwhelming initially, and it takes some time to figure out the best place to begin. **What problems is Profound solving and how is that benefiting you?** Before Profound, it was incredibly manual and time-consuming to understand which prompts we were showing up in, and LLM visibility felt like a bit of a black hole. Now, I’m able to clearly see which pages surface in AI search results, for which prompts, and how often those prompts are being searched. It also allows me to track what matters most to my brand and monitor visibility over time. Having a visibility score has been especially valuable for reporting progress to stakeholders and demonstrating how we’re improving, particularly in comparison to competitors. ### 18. Makes GEO/AEO Measurable: Easy Tracking, Reporting, and LLM Visibility **Rating:** 5.0/5.0 stars **Reviewed by:** Natalie M. | Head of Growth, Small-Business (50 or fewer emp.) **Reviewed Date:** January 26, 2026 **What do you like best about Profound?** I love how it turns a very abstract concept of GEO/AEO and turns it into something I can plan, track, measure, and report on. Before Profound, we had no idea if the AEO efforts we were making had any impact on our results in LLMs. Now we can actually see how new content or updates to our content not only impact our visibility but also our citation count. You can also get very granular with different LLMs and keyword clusters. It was also very easy to get up and running with Profound; I was able to figure it out with some guidance from the team, but most of it was pretty intuitive. **What do you dislike about Profound?** Not really a dislike but I want to try more of their opportunities and content workflow. Right now, we're using it more to track content performance and identify content gaps, but not create or optimize from within Profound. **What problems is Profound solving and how is that benefiting you?** Visibility into how we show up for AI searches ### 19. Exceptional Tool for Tracking and Strategic Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Mehrisa M. | Senior Performance Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** April 19, 2026 **What do you like best about Profound?** I think the customer support and the onboarding was great. The overall experience was really good. The prompt tracking and visibility scoring has been the most useful feature. The citation and share of voice data has also been really valuable for understanding which domain and content pieces are driving our mentions in AI's answers. It's really helped us be able to prioritize where to focus our content and PR efforts. The initial setup was extremely easy, and the platform is extremely feature rich. Despite a ramp-up period, the team was super helpful. **What do you dislike about Profound?** I think one thing that I've noticed internally might be reporting and exporting. Maybe frequency of data updates. **What problems is Profound solving and how is that benefiting you?** I use Profound for tracking visibility across LLMs, understanding citation frequency, and share of voice against competitors. It offers prompt-level data, helping in content strategy and PR efforts, especially for paid and organic messaging. ### 20. A solid step toward operationalising GEO **Rating:** 4.5/5.0 stars **Reviewed by:** Sophie F. | Head of Digital Growth, Mid-Market (51-1000 emp.) **Reviewed Date:** January 13, 2026 **What do you like best about Profound?** Profound has been a strong addition to our stack for understanding and tracking GEO (Generative Engine Optimisation) visibility. It gives us clarity on how our brand and content are appearing across AI-driven search and answer engines, something that’s becoming increasingly critical but is still poorly served by most tools. What’s particularly exciting is the direction Profound is heading. We’re now expanding from insight into execution with their newly launched workflow capability, which starts to close the gap between visibility tracking and actually taking action on those insights. The product feels thoughtfully built, with a clear understanding of where search and discovery are going. **What do you dislike about Profound?** As with any evolving product in a fast-moving space, some features are still maturing. That said, the pace of iteration is strong, and feedback loops feel very active. **What problems is Profound solving and how is that benefiting you?** Profound helps us make sense of an area that’s quickly becoming important but is still hard to get clear answers on; how our brand and content show up in AI-driven search and discovery, and how that changes over time. Before using Profound, this was largely guesswork. We could see shifts in traffic or engagement, but we didn’t have a reliable way to understand our visibility within AI responses themselves or track progress in a consistent way. Profound gives us a clearer line of sight into that, which makes it easier to have informed conversations internally and plan more intentionally. The newer workflow capability is starting to push this further. It’s helping us connect what we’re seeing to actual next steps, rather than treating GEO as something we monitor in isolation. That’s particularly valuable as this space evolves, it allows us to test, learn, and adapt without over-engineering the process or adding unnecessary complexity to the team. ### 21. Excited for the Future: Rapidly Evolving Platform **Rating:** 4.5/5.0 stars **Reviewed by:** Isa N. | SEO/AEO/GEO Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 13, 2026 **What do you like best about Profound?** What really stands out with Profound is the customer support and how fast the team moves. Support is extremely responsive and genuinely invested in helping us succeed. It feels more like a partnership than a typical vendor relationship. From a product perspective, Profound has become crucial to our GEO strategy. I log into the platform at least 3 to 4 times a week, which says a lot about how useful it is in day to day work. The tool is easy to use, and it is very simple to make changes such as targeting new prompts or removing existing ones without friction. The amount of raw data available is impressive and gives us insights we simply could not access before. On top of that, the roadmap is a monster. New features and improvements are shipped at a very fast pace, which makes the platform better almost every time we log in. You can clearly feel how ambitious and execution driven the team is. **What do you dislike about Profound?** The platform still experiences some occasional glitches, which can be a bit frustrating at times. Also, the content optimization and workflows are still fairly generic and could benefit from more customization and depth. That said, given the speed at which the product is evolving, I’m genuinely excited to see how these areas improve in the near future. **What problems is Profound solving and how is that benefiting you?** Profound solves the problem of limited visibility into how brands appear and perform in generative search and AI driven experiences. It gives us access to large amounts of raw data and insights that would otherwise be extremely difficult to collect or analyze manually. On a very practical level, Profound has helped us with our mention outreach by identifying where our website should be mentioned and which third party content already references competitors but not us. It also helps us prioritize the type of content we need to create or refresh by highlighting the prompts, topics, and gaps that matter most. This has been especially valuable for our GEO strategy, as it allows us to make more informed decisions, move faster, and focus our efforts on actions that actually impact visibility and performance. ### 22. Feature-Rich, Easy to Use, and Backed by Excellent Support **Rating:** 4.5/5.0 stars **Reviewed by:** George K. | SEO & AIO Officer, Mid-Market (51-1000 emp.) **Reviewed Date:** February 12, 2026 **What do you like best about Profound?** I like the variety of features. I especially appreciate being able to add my own prompts and immediately see the results. I also like that I can view the responses from each AI-generated answer engine and then form my own strategy based on them. In addition, I find the way the information is presented very useful (graphs, tables), and the overall experience is easy to use. I value the option to export answers, topics, and more. Last but not least I am very satisfied with the level of support that I get. **What do you dislike about Profound?** For the time being I don't have anything to add. **What problems is Profound solving and how is that benefiting you?** Profound helps us find out how AI generated answers engines perceive our clients, how do we need to structure content in order to increase our chances for appearing in their answers ### 23. Powerful data insights **Rating:** 4.0/5.0 stars **Reviewed by:** Jessica B. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 24, 2026 **What do you like best about Profound?** I find Profound's depth really impressive; once I understood it, I realized how much data I could get from it. It's easy for me to export data and have an LLM help me analyze deeper. I love the way it breaks down all of the insights for easy monitoring. **What do you dislike about Profound?** I think the biggest thing for me is just that it is a bit complex, and there is a lot to it. And so for me to get the most depth from the data, I really need to dig in and understand better how I can leverage everything that's available in Profound. **What problems is Profound solving and how is that benefiting you?** I use Profound to identify content that is doing well, but also to identify opportunities to improve AEO in content that is lagging. It's easy to export the data for weekly or monthly comparisons. I like to use an LLM to help me with deeper data analysis and breaking down important insights and next steps. ### 24. Enhanced AI Visibility **Rating:** 5.0/5.0 stars **Reviewed by:** Armeen A. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 19, 2026 **What do you like best about Profound?** I love how Profound, combined with Profound University, makes numbers really easy to understand and shows me how to make changes to increase our visibility. I also love the insight it provides into how each answer engine thinks. The initial setup was extremely simple, making the experience smooth and straightforward. **What do you dislike about Profound?** For agents that create content or FAQ, it's not ideal to have em dashes since it's a big indicator of AI content. It's not too big of a deal since I use it more for general ideas rather than copy and paste, but something to note. Also, if the dashboards could be set to more dates rather than being fixed on 7 days, that would be helpful. The initial setup was extremely simple, but maybe include the prompt creation tutorial in the setup to help people set up good prompts. I had a hard time deciding what prompts to use until I found the Profound University video. **What problems is Profound solving and how is that benefiting you?** Profound helps our brand stay competitive in AI search by increasing our visibility. It makes it easy to understand numbers and provides insights into how each answer engine thinks. ### 25. Effortless Content Creation, Perfect for LLM Optimization **Rating:** 5.0/5.0 stars **Reviewed by:** Fadua C. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 19, 2026 **What do you like best about Profound?** I love how easy it is to create content with Profound. I just click on a couple of boxes for topics and terms, and the platform writes the content for me. I really like that it generates a brief first, which contains all the thinking behind the content, helping me stay organized. It keeps everything clean and separate, with technical info on one side and content I can easily copy-paste to WordPress on the other. Not having to remember the main keyword all the time is a plus, as it's always right there for me. **What do you dislike about Profound?** You have a number of topics, and then you choose which one to write about. But you can't see anywhere how many times you've created content for each topic. I think it would be helpful if there was a little pop up note that stays on at all times and says, for instance: you've written 3 blogs about X, 5 about Y, and 2 about Z. And maybe even suggest something like: you should explore topic Q, since it was a high commercial intent or something. **What problems is Profound solving and how is that benefiting you?** Profound helps me create content that ranks on LLMs by choosing topics and keywords. It's easy to use, generating content with a few clicks, and it provides a clean, organized brief with all the necessary technical info and content. ### 26. Industry Leading Features **Rating:** 5.0/5.0 stars **Reviewed by:** Iulia M. | Operations Director, Small-Business (50 or fewer emp.) **Reviewed Date:** December 10, 2025 **What do you like best about Profound?** The team consistently provides excellent support and always stays on top of everything. In terms of information and features, they truly stand out as the best in the industry. This tool has played a pivotal role for us, helping us gain a deeper understanding of data and enabling us to better assist our clients. It's also super intuitive and easy to use. I have to use it daily multiple times and it integrated perfect in my workflow. **What do you dislike about Profound?** Honestly, I can't find anything to dislike about it. The quality is truly top notch. **What problems is Profound solving and how is that benefiting you?** We focus on AEO optimisation, so having the ability to track data and make informed decisions, ather than relying on guesswork, is invaluable. It's not just about having data, but the sheer volume and depth of detail provided truly allow us to dive deep, gain clear industry insights, and optimise our strategies as effectively as possible. Additionally, the way the data is presented makes it easy for us to report back to clients, as everything is displayed in a clear and understandable manner. ### 27. Great Visibility and Citation Insights for Stronger AEO Performance Analysis **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** February 23, 2026 **What do you like best about Profound?** For me, the visibility, query fan-outs, citations (absolute count as well as share of citations) that too top page-wise, is a lot of help. Also platform wise distribution of the market captured give a fair idea how the organisation is performing in AEO. These are quite good insights to have while doing performance analysis. **What do you dislike about Profound?** In the Agent Analytics there should be a "topics" drop down added for organisation which have numerous categories, right now it is not available which makes it a lot difficult to analyse for certain categories and the process becomes slower since the load time taken is very high. Also the load time for assets which are big should be reduced for smooth work, which is a little miss at this point. **What problems is Profound solving and how is that benefiting you?** Profound is helping me in visualising AEO presence, which is a lot of help while analysing where the categories stand with respect to competitors on LLM bots. The query fan-out helps in giving us a understanding as to what users are searching for in the LLMs and in turn helps in creating content accordingly. The share of citations is also a huge plus, since it makes a clear differentiation as to how much market we hold as an organisation and also page-wise which helps to make decisions to work on or not. Also to get to know which platform cites are pages more and by what percentage, helps a lot to distinguish the next steps for a bigger plan. ### 28. Comprehensive Competitive Insights That Keep Our Experiments Organized **Rating:** 4.5/5.0 stars **Reviewed by:** Kirsten C. | Partnerships Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 24, 2026 **What do you like best about Profound?** Profound has been amazing. It’s quite comprehensive and lets us see how often our company is being recommended versus our competitors. Tagging our prompts has also made it easy to track our progress and keep our experiments organized. **What do you dislike about Profound?** Honestly, it’s pretty expensive. Since we’re a startup, we have to consistently advocate for it and demonstrate its value month after month in order to keep moving forward. **What problems is Profound solving and how is that benefiting you?** Profound does a great job of pointing out gaps in our content. In addition, the sentiment function helps us understand how consumers are thinking and feeling about our products and services. ### 29. Optimized Our AI Content Strategy with Ease **Rating:** 5.0/5.0 stars **Reviewed by:** Hillary T. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 20, 2026 **What do you like best about Profound?** I appreciate how Profound has helped us optimize our website for AI with measurable results. Nick's instructions provided us with guidance and a plan. We can now analyze prompts we want to target, which puts us on a path for writing articles and blog posts. Their generative AI makes it easy to write around a prompt or two a week. I also like that once we overcame the initial overwhelm of setting up, the process became easier with weekly meetings with Nick, who gave me a lot of confidence. The dashboard feature is helpful, allowing us to track our progress and see improvements in ranking over time. Overall, Profound makes managing our website optimization straightforward. **What do you dislike about Profound?** I think time is the limiting factor, my own time. There are a lot of responsibilities in marketing, and carving out time to generate new content optimized for a machine is the limiting factor. **What problems is Profound solving and how is that benefiting you?** Profound helped us go from having no plan or guidance to seeing measurable results. We now analyze prompts, have a structured plan, and use their generative AI to write targeted blog posts, significantly improving our website's AI optimization. ### 30. Turns AI Visibility Into Measurable, Strategic Insights **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Real Estate | Mid-Market (51-1000 emp.) **Reviewed Date:** February 20, 2026 **What do you like best about Profound?** What I like most about Profound is that it brings structure to a space that is still evolving. It allows us to organise prompts into defined topic clusters, benchmark visibility across models, and track performance over time in a systematic way. Rather than relying on ad hoc prompt testing, it creates a repeatable framework for monitoring AI visibility, which makes internal conversations far more grounded and strategic. **What do you dislike about Profound?** One of the challenges has been consistency in data collection. There have been instances where data is not captured every day across all LLMs, which can make trending and benchmarking less reliable than expected. In a space where credibility is important, that means results sometimes need additional caveating. The concept is strong, but tighter consistency in the data layer would strengthen confidence in the outputs. **What problems is Profound solving and how is that benefiting you?** Profound addresses the lack of native analytics within LLM environments. As AI driven discovery grows, there is no built in reporting that shows how often a brand appears, in what context, or relative to competitors. Profound creates an external measurement layer to fill that gap. The benefit is visibility and foresight. It allows us to monitor how we are represented in AI generated responses, identify areas of strength or weakness across priority topics, and begin treating AI visibility as a measurable strategic signal rather than something anecdotal. ### 31. Empowers Content Creation, Stellar Customer Support **Rating:** 5.0/5.0 stars **Reviewed by:** Sich L. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 18, 2026 **What do you like best about Profound?** I use Profound for GEO tracking and optimization, and to write blogs and technical marketing content. Profound is by far the best content creation service out there, and it's not even close. Their narrative storytelling is unmatched and it requires very little human involvement on our end. Profound has empowered our 2-person marketing team to generate more content than most large marketing organizations. Profound's customer support is very responsive; even though we're not a large company, they treat us like a large and important customer. Their insights are also great, as we now know exactly what's missing from our website. The initial setup of Profound is very easy, and I recommend it to all my friends. **What do you dislike about Profound?** Profound could implement ROI tracking so we can show the c-level how our spending on Profound is paying off. Right now we have to do that ourselves to justify the spend. **What problems is Profound solving and how is that benefiting you?** Before using Profound, we didn't track GEO or know how to improve it. Now, with their best practice guidance and content creation, we've greatly improved our GEO ranking and empowerment as a small team to generate large-scale content. ### 32. Essential for GEO Contracts & Query Optimization **Rating:** 4.5/5.0 stars **Reviewed by:** Pragya K. **Reviewed Date:** February 17, 2026 **What do you like best about Profound?** I find Profound very useful for work, especially with GEO contracts and optimizing target queries. It helps us identify which questions trigger shopping results in LLMs and determine important outlets to be mentioned in. I like how it aggregates across all our target LLMs and provides a useful score, which my clients love because it gives them a high-level view of their performance. The sentiment tab is also valuable, especially when clients want to know what their cited drawbacks are on LLMs and from where these citations are coming. Additionally, the initial setup of Profound was very easy. **What do you dislike about Profound?** It would be nice to be able to see citations broken down more. Right now it just tells you an aggregate across all categories, and it would be nice to get a view on the important citations for sentiment. **What problems is Profound solving and how is that benefiting you?** I find Profound useful for optimizing prompts and knowing our performance in target queries with GEO contracts. It helps identify which questions trigger results in LLMs and shows important outlets to be mentioned. It aggregates data, providing a score that clients appreciate. ### 33. Top-Notch SEO Insights with Easy Integration **Rating:** 5.0/5.0 stars **Reviewed by:** Tyler H. | Senior Enterprise Account Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 17, 2026 **What do you like best about Profound?** I like the breadth of data the platform provides, and I love how it's easy to find areas of opportunity for clients. I love the AI overviews as well, that tell you how performance is, where gains/losses are, etc. I love the integrations with other SEO tools like Ahrefs, Google Search Console, and GA4. The initial setup was very easy. We started with Profound because it had the best data and was the most comprehensive, and I find that really valuable. **What do you dislike about Profound?** I would love to more easily see prompt volumes, difficulty metrics for ranking in/being cited in certain niches, etc. Similar to what Ahrefs and SEMRush do for traditional SEO keywords. I realize Profound may not have the data to provide that yet, but I'm assuming that will be coming over the next few years. **What problems is Profound solving and how is that benefiting you?** I use Profound for SEO and GEO optimization/strategy. It provides valuable insights into citations, visibility, and AI overviews, making it easy to find opportunities for clients. The platform's data breadth helps us optimize performance efficiently. ### 34. Powerful AI Search with Best-in-Class Prompts and Agentic Features **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Mid-Market (51-1000 emp.) **Reviewed Date:** February 17, 2026 **What do you like best about Profound?** It's one of the most powerful AI search tools I've tried (and I've tried dozens). The prompts it generates are the best of any tool I've tried. Its content creation and new agentic features are the best of any tool I've tried. It gives you a lot of data to understand where you stand in AI search, how people are searching for products like yours, and what you can do to improve. **What do you dislike about Profound?** Sometimes it's too much data, and not the easiest to connect the dots. I wish there was some kind of chat feature where you could talk to your data and see if a hunch makes sense based on the numbers. Their new agentic/workflow features are taking care of some of that. **What problems is Profound solving and how is that benefiting you?** Profound answers the question of how visible is your company across the major AI models and Google search features like AI Overviews, as well as the sentiment of what they're saying about you. It gives you a way to improve your owned content to influence the answers AI delivers to your future customers. For us, it's been a huge benefit to see where both we and our clients are showing up and where we have work to do. ### 35. Transforms AI Visibility Tracking with Ease **Rating:** 4.0/5.0 stars **Reviewed by:** Nate K. **Reviewed Date:** February 17, 2026 **What do you like best about Profound?** I like the overall tracking feature in Profound, which helps highlight opportunities for optimizing or creating new content by tracking target prompts. I appreciate the platform's ability to highlight these opportunities for you, and along with manual work, it offers content creation through their AI writers. I also like the workflows you can set up and schedule, which enable more effective AI content creation. The initial setup was pretty easy, which I did alongside another operations person, and their onboarding staff was pretty good to work with, especially Cree. Profound is at the forefront of visibility tracking for LLMs, consistently coming up with new features that make their platform stand out. **What do you dislike about Profound?** The Prompt volume mertic. There's not much insight on how Profound creates those prompt volumes or the data sources, which makes it less trustworthy. It's a small element of the platform, but it could be improved. **What problems is Profound solving and how is that benefiting you?** Profound helps us track AI visibility, eliminating the black box of the LLM AI landscape. It offers insights into our standing compared to competitors and enables content creation and optimization through AI writers. ### 36. Essential Tool for AI Search Visibility **Rating:** 5.0/5.0 stars **Reviewed by:** Aubrey T. **Reviewed Date:** February 13, 2026 **What do you like best about Profound?** I really like the citation level clarity that Profound provides, as it allows us to see which URLs are referenced in AI responses across different platforms with precision. The agent analytics insights are also valuable since they help us understand which pages are most frequently cited and where patterns are forming. Another feature I appreciate is the prompt-level intelligence, which shows how users are actually asking questions and informs decisions on headings, FAQs, and internal linking. Additionally, being able to monitor tracked URLs over time is beneficial for realistically measuring lift after optimizations. The initial setup of Profound was extremely easy, and the team continues to be supportive, helping us navigate the platform and its updates as it refines itself. **What do you dislike about Profound?** Many Profound recommendations lean technical. For example, when using the content optimize tool, a common suggestion is to change the URL or implement schema. It would be great to see more content-level suggestions like 'implement this prompt in the H1'. **What problems is Profound solving and how is that benefiting you?** I use Profound to track citations, understand user queries, identify optimization opportunities, and beat competitors by removing guesswork and improving content strategy. ### 37. Proactive Tool with Stellar Support **Rating:** 4.0/5.0 stars **Reviewed by:** Sophia S. **Reviewed Date:** February 13, 2026 **What do you like best about Profound?** I really appreciate how amazing the team at Profound is. They're super receptive to feedback, very collaborative, and always willing to jump on a call to help troubleshoot or discuss new features. The team's openness to feedback and their willingness to iterate quickly in a customer-centric way stand out. The tool itself is essential for us, providing insights that are hard to measure on our own, and it's incredibly easy to track everything we care about with Profound. The ability to track granular details, like topics and prompts, is made incredibly easy with Profound, which is nearly impossible to achieve in-house. Additionally, the product setup was incredibly easy, with the team ensuring we were set up for success from day one. **What do you dislike about Profound?** I think that they're just a young company, so it's not something that can improve right now. It's just that they're growing a lot, and lots of new features are coming. As their feature capabilities expand, like having accuracy analysis on their prompts, I think that'll be something that'll improve the platform a lot. **What problems is Profound solving and how is that benefiting you?** Profound helps us monitor AI search citations, accuracy, and benchmark competitors, providing insights that are hard to measure ourselves. It's essential for proactive competitiveness. Tracking granular details is easy and would be impossible in-house, and the team is incredibly responsive and collaborative. ### 38. Deep and actionable insights for marketers **Rating:** 3.5/5.0 stars **Reviewed by:** Sidharth Y. **Reviewed Date:** February 12, 2026 **What do you like best about Profound?** I really like the depth of insights on Profound; it's useful from a marketer's point of view. I also appreciate that Profound has inbuilt agents that I can set according to my needs to produce and optimize content at scale. You can use these agents to create fresh content, rewrite existing pieces with insights from Profound, and generate reports. The platform allows me to measure the impact of my content and brand visibility in AI search, linking it to revenue. Another feature is its ability to integrate with Google Analytics, which helps me perform an integrated approach to marketing. **What do you dislike about Profound?** I think Profound needs to create more resources to onboard new users. These resources should be in both written and video formats. I guess the learning curve could be a bit steep. Also, the prompt volume feature can be improved. Currently, you can only look for prompts literally, but not semantically. A semantic view will also make it capture the diversity of search behaviors. The load speed of the platform can be improved, too. **What problems is Profound solving and how is that benefiting you?** I use Profound for content marketing to improve our content's performance in AI search. ### 39. Supercharges Competitive Insights with Ease **Rating:** 4.5/5.0 stars **Reviewed by:** Leslie H. | Vice President / Group Director, Mid-Market (51-1000 emp.) **Reviewed Date:** February 12, 2026 **What do you like best about Profound?** Profound helps me uncover gaps in themes I'm not appearing for in AI search for my clients. I appreciate its ability to show the volume and visibility of certain prompts compared to competitors. The competitive benchmarking section is incredibly helpful as it provides data-backed insights to illustrate to my clients why they should target certain topics or gap areas that competitors are typically owning. The trend tracking over time is beneficial for understanding our growing and losing visibility areas. Citation tracking has been especially useful, and the prompt volume feature is immensely helpful as it shows how often certain prompts are being searched for and the size of opportunities different themes present. Additionally, the UI is pretty easy to navigate, requiring only one training session. **What do you dislike about Profound?** The cost has been difficult to sell in to some clients, as it's pretty pricey. Additionally, finding URL level data could be made easier. **What problems is Profound solving and how is that benefiting you?** Profound uncovers gaps in AI search themes for my clients, tracks citation volume and visibility against competitors, and offers data for influential reports. I find prompt volume and competitive benchmarking particularly useful for identifying growth opportunities. ### 40. Robust Tool with Excellent Insights and Support **Rating:** 4.0/5.0 stars **Reviewed by:** C C. | Senior SEO and AI Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 12, 2026 **What do you like best about Profound?** I use Profound for AI visibility metrics, competitive landscape, and content optimization. I like that it offers AI search metrics, which is essential for us. I also appreciate Profound's good customer service and their dedicated staff who provide helpful training. The platform is easy to use and allows for customization, which is great. There is the ability to use insights from our metrics to create and optimize content all within one platform. Profound also makes content optimization and opportunity identification from the prompts and categories we like to track. **What do you dislike about Profound?** Right now, there are a handful of features in beta, so that can make some of the ability limited. Also the system does not have a name citation metric. That would be a metric that calculates the amount of times a brand name is mentioned in the cited content or results (As a percentage or a absolute number). **What problems is Profound solving and how is that benefiting you?** Profound helps with AI visibility metrics, quicker AI search optimization, and analytics on search traffic of people versus bots scraping. It offers content optimization and opportunity identification. Customization and insights from metrics make it stand out. ### 41. Transforms AI Search Visibility with Robust Support **Rating:** 5.0/5.0 stars **Reviewed by:** Andrea J. | Director of Growth **Reviewed Date:** February 11, 2026 **What do you like best about Profound?** I really appreciate how Profound surfaces insights about where your brand appears in AI search-generated responses and shows where you're strong or need improvement. It provides powerful workflows for building content briefs and generating content based on specific prompts. The engagement manager and customer success team are extremely helpful, supportive, and strategic. Also, the Slack channel for enterprise customers is a great way to stay in touch with their team for questions. The initial setup was extremely easy, and we were onboarded within a few days. **What do you dislike about Profound?** The only thing I can think of is that they have released so many new features and tools it's almost hard to keep up as a customer and ensure you're getting the most out of the tool. I would love to have an ongoing way to learn about all the features and tools. **What problems is Profound solving and how is that benefiting you?** I use Profound to gain insights on brand visibility in AI search engines, compare against competitors, and create content briefs. It turns AEO/GEO-referred leads into a significant revenue channel with supportive workflows and strategic management. ### 42. Easy GEO Tracking with Excellent Customer Support for AI Visibility Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 11, 2026 **What do you like best about Profound?** Profound makes it incredibly easy to track your brand's GEO performance. Their customer support is excellent as well, always showcasing new features to us or adding in features we request. Profound is the best platform for understanding how visible you are in the ever changing world of AI. **What do you dislike about Profound?** There's not much to dislike, we're so well supported navigating the tools they provide there's nothing to complain about. **What problems is Profound solving and how is that benefiting you?** Profound has helped us understand how to reach our customers and answer their questions thoroughly. The platform helps us understand how blogs, reddit posts, youtube videos, and more content appear in answers our customers seek through AI. We've begun deeply understanding how to structure and optimize content for prompts our real customers use, and how we can best appear in a competitive landscape. With a rapidly and constantly changing landscape, Profound has excellently supported our effects in data reporting, data analysis, and content optimization. ### 43. Intuitive, Granular GEO Reporting With Outstanding Onboarding and Support **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** February 11, 2026 **What do you like best about Profound?** Profound is an incredibly intuitive and comprehensive tool that gives our team the visibility we needed to take strategic action on our GEO plans. It’s also been a game-changer for how we report on content performance: it makes it easy to isolate where our team should focus for the biggest impact and to reliably track core metrics over time against our top competitors, which helps us stay grounded. The level of granularity in which we can drill down is amazing. With this tool, it’s been much easier to advocate for continued investment in GEO-led content and report progress back to stakeholders. I especially appreciate how much time the Profound team took in helping us to onboard, as well as the continued guidance and support our AI specialist provides ongoing. **What do you dislike about Profound?** Minor since it's only in Beta, but I don't think we get much value from the recommended Opportunities yet and that could be a huge differentiator in future. **What problems is Profound solving and how is that benefiting you?** Clear visibility into where we should be focusing our time to impact both our visibility and citation scores, as well as increased ongoing insight into these metrics across a variety of LLMs. ### 44. A must-have for modern marketing teams **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Events Services | Mid-Market (51-1000 emp.) **Reviewed Date:** February 11, 2026 **What do you like best about Profound?** We rely on Profound as a core part of our GEO and AI-driven content strategy. What stands out most is how Profound turns abstract AI visibility data into actionable insights that directly inform the content we create and prioritize. The platform’s Answer Engine Insights dashboard gives us a unified view of how our brand and key content are appearing across major AI models: from ChatGPT to Perplexity, Gemini, Claude, etc., and lets us track visibility, sentiment, and citation trends over time. That level of cross-model visibility simply wasn’t possible with the traditional SEO tools we were using before. **What do you dislike about Profound?** While Profound is incredibly powerful for tracking AI search visibility and helping guide our GEO strategy, there is an initial learning curve that teams will need to be patient with. Because the platform surfaces a lot of detailed, data-rich insights, it can feel overwhelming at first; especially if you’re not already familiar with GEO concepts. Having a designated person from Profound’s team to help with onboarding and navigate hurdles has made a big difference for us, but this level of support is typically only available on higher-tier or enterprise plans and may not be included at lower tiers. **What problems is Profound solving and how is that benefiting you?** Before using Profound, our team faced a major gap in our content strategy: we didn’t have reliable insight into how our content was performing in AI-powered search environments like ChatGPT, Perplexity, Gemini, and others. Traditional SEO tools could only show us how we ranked on Google, but as AI assistants increasingly deliver answers directly to users, we had no clear way to measure or improve our visibility in these generative engines. As a result, we often felt like we were guessing which topics or pages AI would surface, which made it difficult to prioritize our efforts and to clearly demonstrate impact. ### 45. Powerful Insights but Pricey and Complex **Rating:** 4.0/5.0 stars **Reviewed by:** Jennifer G. | Web Marketing Senior Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 10, 2026 **What do you like best about Profound?** I like Profound's ability to track visibility of our web properties, understand brand mentions, and alert me to changes in visibility. The sentiment and hallucination detection, along with AI mentions and citation analytics, are standout features for me. These tools help me track brand perception, see trending topics, and analyze demand around keywords, which aids in shaping our content strategy effectively. **What do you dislike about Profound?** It's expensive for the value it brings and can feel overly complex. The most useful features are gated behind more expensive plans. Fully understanding the dashboard and insights takes time. AI visibility is not yet a metric teams are used to, and the concepts it introduces are a bit foreign. Creating tooltips that equate these new LLM metrics with old SEO metrics would be helpful. **What problems is Profound solving and how is that benefiting you?** I use Profound to track web visibility and brand mentions, optimize content using AI citations, and analyze keywords trends. It helps shape our AEO strategy, understand user prompts, and monitor sentiment, which supports responding to AI-driven customer inquiries effectively. ### 46. Opens Up a Whole New World with Ease **Rating:** 4.5/5.0 stars **Reviewed by:** Adam T. | Head of SEO and Content, Small-Business (50 or fewer emp.) **Reviewed Date:** February 10, 2026 **What do you like best about Profound?** I love Profound's incredible dashboards that give me a ton of information about competitor performance, helping me understand complex data easily. I can quickly see if visibility is improving and connect the work we do with real changes in visibility in LLMs. I like being able to see who is citing my content and who is getting mentioned, which helps me make actionable optimization work for clients. I also appreciate the feature that allows me to research prompt topics and understand their importance and volume. It's great how it connects the dots between SEO keywords and AEO topics in a unique way. The initial setup is super easy, taking only a few minutes to get started. **What do you dislike about Profound?** I would love to have an easier way to take the data and export it into external dashboards like Looker Data Studio. Right now, you have to do it with a custom API, so it is possible but a pre-built connector or exporter so I could do it without custom dev work would be great. **What problems is Profound solving and how is that benefiting you?** Profound helps me track brand visibility and content citation in AI searches, offering insights into competitor performance. The dashboards simplify complex data, linking our content work to LLM visibility changes. It also bridges SEO keywords with AEO topics, enhancing optimization strategies for my clients. ### 47. Insightful Tool with Learning Curve Challenges **Rating:** 4.5/5.0 stars **Reviewed by:** Ben L. | Director Digital Experience, Computer Software **Reviewed Date:** February 10, 2026 **What do you like best about Profound?** I like that Profound provides so much data, including insights on how our competitors perform and what strategies work for them. This helps us see what to focus on to be competitive on specific topics. The visibility rankings by topic and top prompts give us a clear view of how the top 10 competitors stack up, which is great because we often don't show up in these rankings. This allows us to prioritize what prompts we want to be more visible for and then generate content to help us appear. **What do you dislike about Profound?** We're still learning the platform. The sheer amount of data is overwhelming, and we don't know where to even start to make the most impact quickly. The platform is also evolving so fast, our rep said that by the time training videos are produced, they're out of date. So it's hard to understand how some of their newest features work as the onboarding training is dozens of steps, so by the time you finish watching the guidethrough, you've already forgotten the beginning. The onboarding is a bunch of animated popups that show you step by step what to do. However, once it's over and you close the popup, it's just the product UX with no guidance. There could be help bubbles on the page, or even a column on the side or a popup with steps listed so that users can follow the steps without having to reopen the onboarding flow and keep rewatching until the relevant step. **What problems is Profound solving and how is that benefiting you?** I use Profound to track and improve our visibility and citation rate on AI platforms. It helps us understand competitor performance and identify areas to focus on for competitiveness. It solves our visibility issues by showing rankings and allows us to prioritize and generate relevant content. Content creation is also super easy - a couple clicks generates a content brief, and then the actual content for us to edit, review and post. ### 48. Maximizing Content Marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Christine B. | Information Technology and Services **Reviewed Date:** February 10, 2026 **What do you like best about Profound?** I really appreciate our engagement managers at Profound. They're incredibly knowledgeable and have guided us on prompt selection and queries. Most of our team is used to SEO, and the Profound team have taught us a lot about how LLM visibility differs from search and worked with us 1:1 to surface topics for different parts of our business. The initial setup of Profound was very easy, and I'm excited to explore new features and workflows they've just launched. Overall, I'm very pleased with the service and would recommend it. **What do you dislike about Profound?** I don't really know the ins and outs as well as I'd like. We see a lot of demos and guided tours, but I probably just need to spend more time in the tool to get a better grasp on what we can get from it. **What problems is Profound solving and how is that benefiting you?** I use Profound to help increase LLM visibility and learn about the queries that people ask AI in our space. We get meaningful analytics to drive optimization and make sure content marketing is a true revenue driver. ### 49. Insightful LLM Tracking with Great Value **Rating:** 5.0/5.0 stars **Reviewed by:** Robert P. **Reviewed Date:** February 10, 2026 **What do you like best about Profound?** I like diving into the data of the LLMs and understanding how they're talking about us and how visible we are. I also appreciate the content creation capabilities of Profound, as there are a variety of ways to create content and Profound is building new capabilities all the time. The query fan-out functionality is very useful for our data-heavy organization, letting us see where our marketing changes are having an impact. For content creation, I find it great that Profound helps integrate actual data from what LLMs are serving to users into content generation workflows, providing valuable insights beyond guessing or a simple Google search. I love how the system supports our need for data-driven proof. Additionally, I find value in their regular updates and responsiveness, which contributes to a great experience. **What do you dislike about Profound?** I think the prompt volumes could be enhanced. There are some gaps there on queries and prompts that have volumes and ones that don't. Broadening the database of prompts and having more data in general would be helpful. **What problems is Profound solving and how is that benefiting you?** Profound lets us track LLM visibility, understand public sentiment, and identify gaps and weaknesses, helping us improve. It shows specific data on prompts, which aids in analyzing marketing impact and content creation based on actual data, not just guesses or Google searches. ### 50. Insightful AEO Tool with Innovative Persona Features **Rating:** 5.0/5.0 stars **Reviewed by:** Tom N. **Reviewed Date:** February 10, 2026 **What do you like best about Profound?** I like that Profound pulls back the curtain of what's being said about us by LLMs. A feature I find very useful is Personas. It lets us build certain Personas and see how our brand performs for different personas in LLMs, like comparing responses for someone in the Healthcare industry versus a grad student studying Creative Arts. I appreciate that it's not just about reviewing data but also taking specific actions to enhance our AEO strategy. The initial setup was quite easy, and their customer success team is good, providing regular calls to help answer questions and introduce new features. I also find Profound's tool more robust, offering more detailed and specific insights than what we used before. **What do you dislike about Profound?** There are very few things I dislike about Profound. They're constantly growing and improving the product. Right now, you can only track 3 personas (I think), so I'm looking forward to see if they can expand that in future. **What problems is Profound solving and how is that benefiting you?** Profound helps us understand our website's performance on AI platforms, offering insights to influence AI outputs and optimize content. It suggests topics and references for AEO, and its workflows promise to automate tasks like FAQ creation, making our strategy more efficient. - [View Profound pricing details and edition comparison](https://www.g2.com/products/profound/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-15+17%3A02%3A18+-0500&secure%5Bsession_id%5D=35fe9e9b-5775-4a1c-b3ab-eb4b25993f97&secure%5Btoken%5D=87e027a42c07b6813e83bce7961e52a9ccdc61ac197aea21aea064db626e7bc8&format=llm_user) ## Profound Integrations - [Akamai Content Delivery Solutions (CDN)](https://www.g2.com/products/akamai-content-delivery-solutions-cdn/reviews) - [AWS and Cloud Services](https://www.g2.com/products/aws-and-cloud-services/reviews) - [BaseHub](https://www.g2.com/products/basehub/reviews) - [Claude](https://www.g2.com/products/anthropic-claude/reviews) - [Claude](https://www.g2.com/products/claude-2025-12-11/reviews) - [Cloudflare Application Security and Performance](https://www.g2.com/products/cloudflare-application-security-and-performance/reviews) - [Cloudflare One (SASE)](https://www.g2.com/products/cloudflare-one-sase/reviews) - [Contentful](https://www.g2.com/products/contentful/reviews) - [Fastly Content Delivery](https://www.g2.com/products/fastly-content-delivery/reviews) - [Ga4Auditor](https://www.g2.com/products/ga4auditor/reviews) - [Gamma](https://www.g2.com/products/gamma-gamma/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Google Cloud Platform (GCP) - Alliance](https://www.g2.com/products/google-cloud-platform-gcp-alliance/reviews) - [Google Search Console](https://www.g2.com/products/google-search-console/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [n8n](https://www.g2.com/products/n8n/reviews) - [Netlify](https://www.g2.com/products/netlify/reviews) - [Parallel](https://www.g2.com/products/withparallel-parallel/reviews) - [Perplexity](https://www.g2.com/products/perplexity/reviews) - [Sanity](https://www.g2.com/products/sanity/reviews) - [Slack](https://www.g2.com/products/slack/reviews) - [Tableau](https://www.g2.com/products/tableau/reviews) - [v0](https://www.g2.com/products/vercel-v0/reviews) - [Vercel](https://www.g2.com/products/vercel/reviews) - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews) - [YouTube Transcripts](https://www.g2.com/products/youtube-transcripts/reviews) ## Profound Features **AI Visibility & Tracking** - AI Mention Tracking - AI Search Ranking Insights **AI Content Structuring - AI Search Visibility Optimization tools ** - AI-Optimized Content Structuring - Schema & Structured Data Optimization - AI-Readable Content Formatting - LLM-Ready Content Preparation **Sentiment & Brand Analysis** - AI Sentiment Monitoring - AI Hallucination Detection **Semantic Optimization & Entity Intelligence - AI Search Visibility Optimization tools ** - Entity Recognition & Mapping - Knowledge Graph & Entity Linking - Semantic Content Analysis - Topic Authority Optimization **Competitive Benchmarking** - Industry AI Sentiment Benchmarking - Competitor AI Presence Comparison **AI Retrieval Optimization - AI Search Visibility Optimization tools ** - Passage & Chunk Optimization - AI Citation Optimization - Retrieval Readiness Analysis - AI Query Matching Analysis **AI Content Optimization** - Semantic Optimization for AI Models - AI-Driven Content Recommendations **AI Visibility Monitoring & Analytics - AI Search Visibility Optimization tools ** - AI Citation Monitoring - AI Answer Visibility Tracking - Generative Search Performance Analytics **Reporting & Alerts** - Real-Time AI Mention Alerts - AI Visibility Reporting **Workflow & Platform Integrations - AI Search Visibility Optimization tools ** - CMS & Publishing Workflow Integrations ## Top Profound Alternatives - [Scrunch AI](https://www.g2.com/products/scrunch-ai/reviews) - 4.6/5.0 (72 reviews) - [BrightEdge](https://www.g2.com/products/brightedge/reviews) - 4.4/5.0 (794 reviews) - [Semrush](https://www.g2.com/products/semrush/reviews) - 4.5/5.0 (3,273 reviews)