# Profound Reviews **Vendor:** Profound **Category:** [Answer Engine Optimization (AEO) Tools](https://www.g2.com/categories/answer-engine-optimization-aeo) **Average Rating:** 4.5/5.0 **Total Reviews:** 887 ## About Profound Profound helps the world’s biggest brands, including 10% of the Fortune 500, win more business from ChatGPT, Gemini, and other LLMs. With Profound, marketers get the full cycle of insight, action, and measurement. We provide the proprietary data, AI agents, and analytics you need to build high-impact campaigns that improve your visibility in AI search. As a result, teams at Ramp, DocuSign, and Figma use Profound daily to monitor their brand presence, identify high-value opportunities, and deploy AI agents that move the needle for agent engine optimization (AEO). Here’s what you get with Profound: Insights backed by data. Prompt Volumes is a proprietary dataset that creates the first accurate estimation of search conversations on LLMs. This lets you can pinpoint real, high-volume conversations relevant to your business, and inject your brand voice at scale. And, Answer Engine Insights then analyzes your brand's presence across ChatGPT, Perplexity, Gemini, and Copilot, showing how often you're mentioned, how you rank against competitors, sentiment trends, and which platforms drive the most visibility. Opportunities listed by highest potential impact. The Opportunities feature pinpoints where your brand visibility is weakest and tells you exactly what content will help you break into more AI search conversations. Each Opportunity is ranked by effort and impact, from net new content to existing optimizations. Profound Agents to take action autonomously. Agents autonomously use Profound's data to draft highly relevant articles, content briefs, landing pages, and optimizations. Through our integrations, they can notify teams for review via Slack, stage and publish directly in CMSs like WordPress, Sanity, and Contentful, or build presentations with Gamma. Our Agents can also perform deep research, use LLMs, build site maps, and more. Embedded analytics to measure true impact. Agent Analytics tracks what traditional analytics platforms like GA4 and Cloudflare miss. With infrastructure-level monitoring, see how bots and crawlers from AI platforms access your website: which pages crawlers visit, how often they return, and traffic and conversions from real users who were referred to your site via AI search. The Answer Engine Optimization (AEO) platform that drives results. Ramp used Profound to become the 5th most visible fintech brand in the world in a matter of weeks. "Profound allowed us to uncover behavioral patterns that traditional SEO tools couldn't capture. By analyzing long-tail queries in LLMs, we gained data-driven insights that let us run more targeted tests and stay ahead in AI-driven search." — Ashley Nguyen, SEO Strategist at Ramp Join the industry-leading marketing teams using Profound to control how their brands show up in AI search. ## Profound Reviews ### 1. Valuable Platform for Understanding and Improving AI Search Visibility **Rating:** 5.0/5.0 stars **Reviewed by:** Patrick B. | Sr. Director, Acquisition and Growth Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** May 22, 2026 **What do you like best about Profound?** What I like best about Profound is that it gives our team actual visibility into how Highspot is showing up across AI-powered search experiences like ChatGPT, Perplexity, and Copilot. Instead of guessing how AI models are interpreting our brand and content, we now have actionable insights that help shape our SEO/GEO strategy, content priorities, and authority-building efforts. I also appreciate that the platform continues to evolve quickly beyond reporting into workflow automation and operational insights, which has helped us think more strategically about how AI search will impact demand generation long term. **What do you dislike about Profound?** Because AI search is evolving so quickly, some parts of the platform and integrations still feel early. We ran into challenges integrating certain analytics capabilities into our hosting and caching infrastructure, which limited visibility in a few areas without additional custom work. We’ve also had internal conversations about where Profound fits best strategically, particularly around broader localization workflows versus AI search optimization specifically. That said, the team has been very responsive to feedback, and the pace at which they’re shipping improvements has been impressive. **What problems is Profound solving and how is that benefiting you?** Profound is helping us solve a problem that most marketing teams are only starting to recognize: traditional SEO visibility is no longer enough as buyer discovery shifts into AI-powered search experiences like ChatGPT, Perplexity, and Copilot. Before Profound, we had very little visibility into how Highspot was appearing inside AI-generated answers, what content was influencing those responses, or how we compared against competitors in AI search environments. The platform has helped us better understand and operationalize Generative Engine Optimization (GEO) by giving our team actionable insights into AI visibility, citation sources, content performance, and authority signals across major AI search platforms. That visibility has directly influenced how we approach content strategy, SEO/GEO prioritization, and broader AI search readiness. Since implementing the platform, we’ve seen a significant increase in our overall AI visibility and now track 50+ high-intent keywords across AI search experiences. More recently, we’ve also started leveraging some of Profound’s newer agentic capabilities to support content optimization recommendations and automate parts of our reporting and insight workflows, helping our team operate more efficiently as this space continues to evolve. ### 2. Profound Delivers Powerful LLM Visibility Insights and Automation at Scale **Rating:** 5.0/5.0 stars **Reviewed by:** Matthew N. | Sr. Channel Manager, Organic Search, Enterprise (> 1000 emp.) **Reviewed Date:** May 22, 2026 **What do you like best about Profound?** Profound helps us understand how we show up in LLMs and, more importantly, what that message looks like. We use it to track visibility, how often our content is being cited, and which prompts we’re being mentioned for. We also rely on prompt responses at scale to get a clearer picture of how we’re represented in LLMs overall. It’s one thing to be visible; it’s another for that information to be accurate and up to date. We’ve built workflows around the data Profound provides, both with external AI tools and with Profound’s agents. We coordinate with our PR team on outreach to the domains being cited for the prompts we track, especially when we need to remediate incorrect or outdated information. We’ve also shaped parts of our content strategy around ways to better “train” the models, based on insights we glean from the platform. A lot of that comes from identifying visibility gaps, particularly around our intended market and target audience. We also use the agent functionality to automate repeatable workflows. One agent we built in Profound reduced our content briefing process from 6+ hours to under 60 seconds, while still maintaining our internal standards. Functionality continues to be added and the Profound team is shipping updates at a rapid pace. The sheets functionality means we can run agents across many pages at once, so if we need revised headers, FAQs, or some other content we can do so at scale. These features, alongside the prompt tracking, visibility into LLM performance, and deep understanding of our data provide a strong ROI as not only is this a platform that provides analytics, but it also executes work for our team, letting us build and iterate much faster. **What do you dislike about Profound?** The only issue we've had is an occasional lag in page load times. There is a lot of information being pulled into the platform, so every once in awhile I'll head to my dashboard and it'll take a bit longer than usual to display the data. **What problems is Profound solving and how is that benefiting you?** The biggest is where we show up in LLMs and how we are being represented as a brand. Beyond that, we are able to build agentic workflows that save us time and allow us to take the data, execute on improvements or changes, and track progress, in a much shorter timeframe than we used to and all in the same platform. ### 3. Profound Turns AI Insights into Action with Intuitive Reports and Top-Tier Support **Rating:** 4.5/5.0 stars **Reviewed by:** Richard S. | SEO Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** May 22, 2026 **What do you like best about Profound?** The main reason I found Profound useful over competitors is that it focuses on action and not just measurement. The amount of data available is far superior, having real numbers for prompts, makes a meaningful difference. The agentic AI actions and integrations make it even more powerful for teams to be able to speed up action taking. The UX is incredibly intuitive and each report has a neat ability to be able to drill deeper into the data. The support team and the onboarding materials are second-to-none. The application loads quickly and is very easy to use. The pricing is fair, considering how quickly the team improves and iterates new features. **What do you dislike about Profound?** The main thing is that it is more expensive than the competition, but ultimately you get what you pay for. The pricing structure can make it tempting to add more topics than you need and ultimately make you less focused as a result, by measuring way more than you are capable to act on. **What problems is Profound solving and how is that benefiting you?** It fills in data gaps when working on GEO. The ability to have real numbers behind the prompts that people are using. To benchmark and compare against competitors and ultimately to take action on filling the gaps that exist. ### 4. Clean, Intuitive UI with Actionable AEO/GEO Optimization Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Sajid M. | Staff UX Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** May 22, 2026 **What do you like best about Profound?** What I like best about Profound is its clean and intuitive user interface. The platform is very easy to navigate, which makes it simple to find the information I need without spending time figuring out where things are. I also really appreciate the overall user experience — it feels streamlined and well organized. The most valuable part for me is the insights it provides around opportunities for improving AEO/GEO performance. Instead of just showing data, it helps identify areas that can be optimized and gives actionable direction, which makes it much more useful in day-to-day work. **What do you dislike about Profound?** Nothing specific at the moment. Overall I like profound so far. **What problems is Profound solving and how is that benefiting you?** Profound is helping us solve the challenge of adapting to the shift from traditional SEO to an AEO-focused approach. Earlier, we were still figuring out AEO and GEO and understanding how they fit into our strategy. Profound helped us move from an SEO mindset to thinking more strategically about answer engine optimization and visibility opportunities. It provides valuable insights and identifies areas for improvement, making it easier to understand where we stand and what actions can help increase visibility. This has given us more clarity, improved our decision-making, and helped us focus efforts on areas that can drive better results. ### 5. Review **Rating:** 4.0/5.0 stars **Reviewed by:** Marie B. | consultante SEO/GEO, Mid-Market (51-1000 emp.) **Reviewed Date:** May 22, 2026 ### 6. A Powerful Platform for Measuring AI Search Presence **Rating:** 4.5/5.0 stars **Reviewed by:** Davide R. | SEO/AEO director, Mid-Market (51-1000 emp.) **Reviewed Date:** May 22, 2026 **What do you like best about Profound?** I like Profound because it helps me understand how AI search engines talk about my brand, what prompts drive visibility, and where opportunities exist to improve AI-generated recommendations. The platform turns AI search from a black box into actionable insights and gives me a practical way to optimize for the future of search. **What do you dislike about Profound?** What I dislike about Profound is that it can be complex to navigate at first, some metrics aren't always straightforward to translate into actions, and the cost and feature set may be more than smaller teams need. The rapidly changing nature of AI search also means that results can fluctuate, making long-term measurement challenging. **What problems is Profound solving and how is that benefiting you?** Profound solves the problem of understanding and measuring brand visibility in AI-powered search and answer engines. Traditional SEO tools show how a website ranks in search results, but they don't explain how AI platforms like ChatGPT, Gemini, Claude, or Perplexity mention, recommend, or cite a brand. Profound gives visibility into those AI-generated responses, helping identify which prompts drive brand mentions, how competitors are represented, and where content gaps exist. This benefits me by providing actionable insights into how my brand is perceived across AI platforms, allowing me to optimize content and messaging for the channels where more users are discovering information. Instead of guessing how AI systems are representing my brand, I can monitor performance, track changes over time, and make data-driven decisions to improve visibility and market share in AI-driven search experiences. ### 7. Must-have for understanding how your brand appears in LLMs **Rating:** 5.0/5.0 stars **Reviewed by:** Roberta R. | Outreach Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** May 22, 2026 **What do you like best about Profound?** The Answer Engine Insights tab gives a clear, fast view of how your content performs across LLMs and drilling into specific prompts takes seconds. Citation Shares shows exactly which external sites get cited and you can see the specific landing pages, prompts, and actual quotes pulled by AI models, which makes for a great rabbit hole of analysis. **What do you dislike about Profound?** Data exports feel clunky, and the chart in the Visibility tab seems pretty limited. I’d really like more flexibility there, especially around date ranges and comparisons as well as the ability to zoom out and get a bigger-picture view. **What problems is Profound solving and how is that benefiting you?** I can track visibility across specific topics, see how our content performs across LLMs, and understand what it takes to get cited. That turns directly into action: it informs our outreach strategy by highlighting which external sites AI models actually pull from, and it helps prioritize the topics where we still have room to grow. Less guessing, more doing. ### 8. Actionable Citation Insights with an Intuitive, Self-Serve Dashboard **Rating:** 5.0/5.0 stars **Reviewed by:** Jesus R. | Marketing Web Developer/Drupal Developer/Front-End Developer, Mid-Market (51-1000 emp.) **Reviewed Date:** May 21, 2026 **What do you like best about Profound?** After about nine months using Profound, the citation and source analysis is what I keep coming back to. Being able to see exactly which URLs and domains AI engines are pulling from when our brand (or our category) comes up has changed how we think about content and PR priorities, and it's much more actionable than just tracking mention rates in isolation. The UI deserves a real call-out here. The dashboard makes it easy to slice citation data by provider, competitor, or time range without needing to export everything to a spreadsheet, and the filters are intuitive enough that other people on my team can self-serve answers instead of routing everything through me. The breakdown of citation share over time, and the ability to dig into which sources are driving visibility for competitors vs. us, has helped us identify earned-media and partnership opportunities we wouldn't have spotted otherwise. **What do you dislike about Profound?** Honestly, no major complaints. The one area I'd flag is around onboarding and ongoing enablement. We came on as an early customer, before a lot of the current AI features and agent capabilities had rolled out, and as new functionality has shipped, I've sometimes felt like we're discovering it on our own rather than being walked through it. A bit more proactive training or structured walkthroughs when major features launch, especially for existing customers, would help us get value from new releases faster instead of catching up to them later. It's a relatively small gripe given how quickly the product has evolved, but it's the one thing I'd want to see improve. **What problems is Profound solving and how is that benefiting you?** Profound is addressing the core challenge of measuring our brand presence in AI-generated answers, a channel we previously had little to no real visibility into. We use it to understand how often our brand appears and in what context across the major AI engines, to track which sources and URLs those engines cite when answering questions in our category, and to benchmark our share of voice against competitors. The biggest benefit has been having real data where we used to rely on guesswork. AI search was becoming an increasingly important discovery channel for our buyers, but we didn’t have a way to quantify it or discuss it internally with much confidence. Profound has given us a defensible measurement layer, which has changed both how we prioritize content and PR investment and how we report on the channel to leadership. ### 9. User-Friendly Prompt Tracking Across LLMs with Powerful AI and Stellar Support **Rating:** 5.0/5.0 stars **Reviewed by:** Ryan F. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 21, 2026 **What do you like best about Profound?** It's ability to track prompts across LLMs to give us an understanding of our citations, visibility and market share across our competitors. I also love its AI capabilities as it helps speed up the process on creating content to optimize towards our tracked prompts. Their support and account team has been such a huge help, providing us guidance on strategy and identifying new ways within the product to streamline process or access data. The product is easy to use and very user friendly. **What do you dislike about Profound?** It would be helpful if we could see the volume of some of our tracked prompts or recommendations on non-tracked prompts to focus on. The topic / prompt level is a little confusing and required some critical thinking to organize this correctly. **What problems is Profound solving and how is that benefiting you?** Profound is helping us gain visibility into where we appear in LLMs for our branded prompts, and where we appear for additional industry related prompts. It's also helping us improve our positioning within these prompts, which is especially valuable when monitoring competitors to ensure our product is recommended more oftenly. ### 10. Profound Supercharged Our Search Channel **Rating:** 5.0/5.0 stars **Reviewed by:** Kathleen F. | Director of Content Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** February 04, 2026 **What do you like best about Profound?** I love the prompt tracking in Profound because it allows us to see the direct impact of our LLM efforts clearly and understand what LLMs are saying about our most important prompts. This helps us to know when to refresh our content to maintain visibility. I also appreciate that Profound is evolving constantly with new betas being added regularly, making it an industry leader and incredibly valuable for leveling up our content in the AI era. The workflow features look promising, and I can't wait to see what they can do for our content program. Their onboarding process was great, and I feel far less despair about being an SEO professional now. Profound is the real deal! Profound is also very reasonably priced considering other options on the market require an upfront, year-long $100k commitment. I came back to update this post because I recently went through Profound University. It was a total game changer. Profound was very useful before they released this 101 content, but when I first started using Profound, it kind of felt like a luxury car that was amazing to drive but had a few buttons and switches you didn't know what to do with. After going through Profound University, I feel like we're utilizing Profounds full potential. And we've used it to achieve AEO leadership in our industry. Our onboarding and account manager have also been very helpful and prompt every time we have a question or request a meeting. Our AEO citations and traffic have surged over 250% in the last few months and the conversions have followed. We couldn't be happier with our subscription. **What do you dislike about Profound?** I was overwhelmed by the platform's potential before I went through the Profound University 101 content. Now I feel like I'm optimizing Profound to the fullest. **What problems is Profound solving and how is that benefiting you?** Profound provides insights into LLM narratives about us, boosting our presence and LLM success. It has helped us understand how to rank and maintain our rankings in this new search age. Prompt tracking clarifies our impact and helps refresh content, maintaining visibility. It keeps us less worried about SEO, adding value with competitive new AI tools. ### 11. Profound Brings Clarity to GEO/AEO Visibility Across LLMs **Rating:** 5.0/5.0 stars **Reviewed by:** Raveesh M. | Demand Gen, Small-Business (50 or fewer emp.) **Reviewed Date:** May 21, 2026 **What do you like best about Profound?** Profound helped me gain clarity on how our brand is showing up in GEO/AEO/LLMs (there are a dozen names for it). It pulls in data from most LLMs, which makes it easier to understand what’s being surfaced and where. It’s also really helpful to see how we compare against competitors. The best part is being able to act on the gaps directly within Profound. It suggests what content to write, which can improve our ranking/visibility, where to get backlinks from and so on. **What do you dislike about Profound?** Nothing significant to note at this point. **What problems is Profound solving and how is that benefiting you?** It helps make something complex very easy to measure, which is where we do we stand when people ask AI something relevant to what we do. It regularly monitors how are we doing over time and also make it really easy to improve our metrics with content suggestions and automations. We reported change in our AI visibility this last quarter and seeing AI search drive leads for our business. ### 12. Intuitive Platform with Outstanding Support and Onboarding **Rating:** 5.0/5.0 stars **Reviewed by:** Graciela O. | Studio Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 21, 2026 **What do you like best about Profound?** What I appreciate most about Profound is how intuitive the platform feels once you’ve had a little time to get comfortable with it. As someone who’s still relatively new to AI tools, I did run into an initial learning curve, but our account representative has been incredibly supportive the whole way—quickly answering questions, addressing concerns, and making the onboarding process much smoother. From a workflow standpoint, once I had a stronger grasp of the platform, I was able to adjust and refine existing agents so they better matched our specific business needs. After that, I joined Profound’s Pod 8 program, which really took my understanding to the next level. Through the pod, I learned how to build agents from scratch, and that has opened up even bigger opportunities to use Profound in a more meaningful and impactful way in my day-to-day work. **What do you dislike about Profound?** I wouldn’t say I have any strong dislikes about Profound. Most of the challenges I’ve run into feel more personal than platform-related. Since I’m still building my understanding of AI tools, my biggest frustration has been getting the AI assistant to produce the exact output I’m looking for. That said, I recognize this is less an issue with the platform itself and more about me continuing to learn how to write effective prompts and guide the assistant toward better results. As my prompt-writing improves, I expect this to become less of a challenge over time. **What problems is Profound solving and how is that benefiting you?** Profound has been instrumental in helping me identify and prioritize content that needs attention. In particular, it helps me pinpoint blogs with low citation scores so I can focus my optimization efforts where they’ll have the most impact on LLM visibility. It has also streamlined the process of refreshing existing blogs that need updates, so they better align with AI search standards. I’ve also been using Profound to spot articles where competitor products or topics are being cited. That makes it easier to reach out to those publications and suggest relevant REP Fitness blogs or products for inclusion. This has directly supported our link-building and citation strategy in a way that would have been very time-consuming to do manually. ### 13. Robust and easy-to-use platform for AIO/GEO metrics **Rating:** 4.5/5.0 stars **Reviewed by:** Lauren T. | Social Media Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** May 21, 2026 **What do you like best about Profound?** AIO/GEO is developing quickly and evolving fast. We tested a number of tools and found that Profound offers a robust, easy-to-use platform. Because these metrics are still new, they can be confusing at times, but Profound was the easiest for SEO teams to follow and understand. **What do you dislike about Profound?** There’s really nothing to dislike, per se, aside from customer service—while thorough, it can feel less high-touch than some others. I think the Profound team is great; they just seem a bit spread thin at times. The upside is that the platform is easy enough to use that you don’t need as much high-touch support. Ultimately not a criticism, just a comment. **What problems is Profound solving and how is that benefiting you?** The SEO world is changing quickly, especially with the rise of AI chatbots and agentic services. Our teams needed a clear way to make sure our business’s offerings continue to show up in these newly defined spaces. Allowing our growth and web teams to utilize AI for showing up within AI. ### 14. Responsive Team, Intuitive UI, and Fast Feature Releases **Rating:** 4.5/5.0 stars **Reviewed by:** Kyle P. | Manager, Design Strategy, Enterprise (> 1000 emp.) **Reviewed Date:** May 21, 2026 **What do you like best about Profound?** In general, the responsiveness of Profound when discussing unique requirements, integrations, capabilities, etc. Related, a fast and consistent release of new features. Intuitive UI/UX is easy to navigate, platform speed as I am rarely waiting for anything to load/be generated, and support has been exceptional. **What do you dislike about Profound?** Pricing. With the AEO/GEO space being relatively new, it is difficult to calculate ROI. Although trending up, we are seeing relatively low LLM traffic at the moment. **What problems is Profound solving and how is that benefiting you?** 1. How are we showing up to LLMs? What is our visibility, and how desirable are we as a retailer? Answering these questions helps us understand what’s working today and what needs to improve. 2. What can we do to improve how we show up to LLMs (i.e., how do we turn insights into action)? As stated earlier, it is a relatively new space and knowing how we show up isn't good enough. It is critical that these insights are turned into action plans. ### 15. Sleek, Intuitive Platform That Boosted Our Visibility Fast **Rating:** 5.0/5.0 stars **Reviewed by:** Oryna S. | PR specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** May 21, 2026 **What do you like best about Profound?** I like that we can track progress, or the lack of it, across different keywords and themes. It also helps us understand which actions to take to improve visibility and sentiment. The UX is intuitive, and the platform looks sleek. We didn’t run into any issues integrating the features available on our plan, and we haven’t had any performance problems either. When we change the timeframe, the data updates instantly. Onboarding was easy, and the team was attentive to our questions throughout. It’s definitely worth the price: after a month of consistent work, we improved our visibility beyond that of the competitors we’re also tracking. My colleague also likes their AI agents a lot. **What do you dislike about Profound?** There are a lot of tabs on their platform, which isn’t a bad thing in itself, because it provides an exhaustive coverage of all aspects. But from time to time, it can make it a little harder to find a specific piece of information. That said, it’s a really minor issue overall. **What problems is Profound solving and how is that benefiting you?** It removes uncertainty from the GEO optimization process by giving a clear overview of the current situation and outlining the actions to take to improve it. ### 16. Profound Delivers Fast, Clear Answer Engine Insights for a Strong Content Improvement Loop **Rating:** 5.0/5.0 stars **Reviewed by:** Kimberly P. | Senior Manager, Content Strategy, Mid-Market (51-1000 emp.) **Reviewed Date:** May 21, 2026 **What do you like best about Profound?** As a B2B SaaS content manager, Profound gives me daily feedback and insights on how my content is performing with answer engines. I can see AI bot activity, AI referral visits, and where our company ranks across core topics and against competitors. I've never had access to this kind of data so clearly and so fast. Plus, based on Profound's recommendations, I can immediately update and publish content, optimized for answer engines. It's an amazing improvement loop. My favorite feature is "Ask". I'm still learning the platform so if I don't understand something, the Ask chat is very helpful. **What do you dislike about Profound?** The tool can be a little buggy. Sometimes I have to logout and log back into the platform to get items on the menu to work properly. So far, the "Opportunities" feature has not offered relevant suggestions. **What problems is Profound solving and how is that benefiting you?** Profound is helping our company improve visibility, AI bot visits, and citations across LLMs. Our referral traffic has increased and organic search has increased because of the content improvements we are making as a result of the insights from Profound. Our visibility score is up 6% and AI referral traffic is up 147%. ### 17. Clean, Reliable AI Search Visibility Insights for Brands and SEO Teams **Rating:** 5.0/5.0 stars **Reviewed by:** Mateo V. | Operations Support Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 21, 2026 **What do you like best about Profound?** Profound does something genuinely useful: it tells you how AI platforms like ChatGPT, Perplexity, and Gemini talk about your brand or your clients' brands. For anyone doing SEO or content work, that visibility is becoming table stakes. The UI is clean and intuitive. It doesn't take long to find what you're looking for, and the dashboards make it easy to spot trends without digging through raw data. On integrations, it's still growing. Exporting data into other reporting tools takes some manual work, and connecting it to platforms like Whatagraph isn't seamless yet. That said, the data it produces is solid enough that the extra effort is usually worth it. Performance is reliable. Queries run quickly and the sentiment and citation tracking feel accurate and consistent. Pricing is on the higher end, but if you're managing multiple brands or clients, the ROI case is easy to make. For a single small brand, it might be harder to justify. Support has been responsive and the onboarding is straightforward. You're not left figuring it out alone. Overall, it's one of the more mature tools in the GEO space right now. If AI search visibility is part of your reporting or strategy, Profound earns its place in the stack. **What do you dislike about Profound?** The main friction point is integrations. Getting data out of Profound and into external reporting tools still requires more manual effort than it should. Native connectors to platforms like Whatagraph or Google Looker Studio would go a long way. Pricing can also be a stretch for smaller teams or single brand use cases. The value is there, but the cost structure is better suited for agencies or larger operations. Those are minor gripes for a tool that is still relatively new in a space that is evolving fast. More of a wishlist than a dealbreaker. **What problems is Profound solving and how is that benefiting you?** The core problem Profound solves is visibility into how AI platforms actually talk about your brand. As more users turn to ChatGPT, Perplexity, and Gemini for recommendations instead of Google, traditional SEO metrics stop telling the full story. Profound fills that gap. For us, the benefit is concrete. We can show clients where they stand in AI generated responses, track sentiment over time, and tie content and optimization work to real movement in how the brand is being represented. That kind of reporting did not exist in a clean, packaged way before. It has also pushed our strategy conversations forward. Instead of just talking about rankings and traffic, we can talk about brand authority in AI search, which is where client attention is increasingly going anyway. ### 18. Powerful, Fast, and Actionable Insights from Natural-Language Analysis **Rating:** 5.0/5.0 stars **Reviewed by:** Hannah R. | Senior Product Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 21, 2026 **What do you like best about Profound?** I like that I can ask it questions in natural language. So far, it’s been pretty easy to use. The performance has been strong, and it analyzed large data sets quickly while keeping the insights succinct. It doesn’t just answer what I ask; it goes a step further and surfaces things I didn’t even realize I wanted to know. Overall, I think it’s very powerful, and we’re already making changes to our strategy and website based on its analysis. It integrates with everything we need, and onboarding has been straightforward so far. I also feel like we’re getting our money’s worth. **What do you dislike about Profound?** I'm not sure, I'm still getting used to it! **What problems is Profound solving and how is that benefiting you?** We need to understand what content shows up well in LLMs and what doesn't so that way we can change what we produce. We also didn't have visibility on how we were showing up compared to our competitors. This surfaces their tactics super quickly and gives a way more complete picture of how we show up in the market. ### 19. Pivotal in Understanding Brand Accuracy and Citations in LLMs **Rating:** 4.5/5.0 stars **Reviewed by:** Jacob P. | SEO Manager, Enterprise (> 1000 emp.) **Reviewed Date:** May 21, 2026 **What do you like best about Profound?** I like being able to see how our brand is performing with answer engines like ChatGPT, Claude, and Google AIO. It's very helpful to know since measurement is much trickier than with traditional SEO. Being able to see if we're mentioned in queries that matter to our brand as well as see what LLMs are saying about us is hugely important. There is a lot of depth here and it allows us to slice and dice the data in many different ways. Also, being able to export almost every dataset is a huge +1 for me. Their team is also very helpful and is always willing to show us how to utilize new and upcoming tools, They feel much more like a partner than a traditional vendor. I also feel that they're constantly moving the ball down the court with AI workflows within the platform. The agent builder is a familiar canvas style setup, but the platform also allows built-in nodes to do everything you could ever want. The more context I can give an LLM the better and these account for that nicely. The ability to integrate these into a table format has been intuitive for me. This is a great way to utilize AI at scale, while still keeping a human in the loop. I can simply place my agent in the table with the required fields and run the agent for up to 100 rows at a time. Overall, I think this is one of the best platforms for AEO out there right now and I enjoy using it. **What do you dislike about Profound?** This is likely subjective, but it took me quite a while to really grasp how their tool could fit into/expand existing SEO workflows. I totally understand positioning the platform something separate from traditional SEO, but it might be interesting to explore the positioning of the tools and how they compare and contrast from familiar practices. This is more of a "nice to have" rather than a dislike, but most of the data seems deeply coupled to tracked prompts. Basically, if you happen to miss out on important prompts there is no way to have visibility into those. Which would be fine except that there isn't a super rock solid way to do prompt research currently. I'd love to have more visibility into general trends, themes, and data that I could pull. The prompt research is being released and I am hoping this will solve for this, but as a general experience I've felt a little bit less confident that I'm getting a good sample of all available themes and have had to augment with data from other tools to generate good prompts. **What problems is Profound solving and how is that benefiting you?** We have real visibility into not only the kinds of prompts that users search, but also how each popular AI model interprets and understands our brand. Knowing where AI gets those answers allows us to account for that. This alone makes the tool so valuable. ### 20. A Category-Defining Tool for LLM Analytics **Rating:** 4.0/5.0 stars **Reviewed by:** Graham H. | Senior Director, Marketing & Distribution, Mid-Market (51-1000 emp.) **Reviewed Date:** May 21, 2026 **What do you like best about Profound?** The Profound team is responsive, transparent about methodology, and treats us like a partner rather than just a customer. The platform is intuitive enough that editorial leads (not just analytics folks) can pull insights and act on them directly. Being able to benchmark share-of-voice against competitors inside LLM answers is something we couldn't measure at all before. **What do you dislike about Profound?** Honestly, most of what I'd flag is less about Profound itself and more about the early-stage nature of the LLM measurement category as a whole. The space is moving incredibly fast, and there are areas where the tooling is still catching up to where we'd like it to be - things like deeper historical trend data, more granular filtering, etc. The other piece is the learning curve. Because LLM analytics is so new, there's real onboarding work involved in getting a full team fluent in what the metrics mean and how to act on them. **What problems is Profound solving and how is that benefiting you?** The biggest problem Profound solves for us is the visibility gap in AI search. Before Profound, LLM presence was essentially a black box, we knew users were increasingly turning to ChatGPT, Gemini, and Google AI Overviews to make decisions, but we couldn't see what they were asking, how our brands were showing up in the answers, or what content was earning citations. Now Profound has turned that black box into a measurable, optimizable channel, whch has become a meaningful competitive differentiator - being able to show partners exactly what's happening inside LLMs, with data to back it, is something most publishers can't currently offer. ### 21. Powerful AI visibility insights and prioritisation—still needs expertise and cleaner citation data **Rating:** 3.5/5.0 stars **Reviewed by:** Parinaaz S. | Digital Marketing Lead UK & Ireland, Enterprise (> 1000 emp.) **Reviewed Date:** May 21, 2026 **What do you like best about Profound?** What I value most about Profound is that it turns AI search from something abstract into something actionable. It doesn’t just show where Knorr appears in LLM answers — it helps us understand why we appear (or don’t), and what specific actions will move the needle. The biggest strength is how Profound allows us to break visibility down prompt by prompt, diagnose the real gap (authority, structure, narrative, or category framing), and then prioritise quick wins versus longer‑term bets. This made it possible to identify “jewel wins”, where one content or structural fix unlocks multiple prompts at once — which is critical in a resource‑constrained environment. I also really like that Profound bridges measurement and execution. The Content Creator is especially useful for drafting LLM‑ready explanations and stress‑testing whether content actually answers the prompts we’re targeting, before investing heavily in full production. Used this way, it accelerates progress while still leaving brand, claims and tone decisions with the team. Overall, Profound gave us a clear, confident way to prioritise, explain decisions to stakeholders, and move faster on AI visibility with focus rather than guesswork. **What do you dislike about Profound?** he main limitation with Profound today is that it still requires a fair amount of interpretation and expertise to turn insights into action. The platform surfaces excellent prompt‑level data, but newer users may struggle to distinguish incidental visibility from true opportunity without guidance. It’s powerful, but not yet fully self‑explanatory. Citation data can also be inconsistent or glitchy at times, which means teams need to rely more on qualitative citation review than the aggregated metrics. While this is manageable, it does add manual effort and can slow decision‑making if teams expect the dashboard to provide a single definitive answer. Finally, the Content Creator is most effective as a drafting and testing accelerator, not a complete content solution. It still needs strong brand, claims and tone‑of‑voice oversight, which means teams must be clear on how to integrate it into existing workflows rather than expecting a push‑button outcome. Overall, Profound is extremely strong for analysis and prioritisation, but it works best when paired with clear strategic thinking and internal ownership of execution. **What problems is Profound solving and how is that benefiting you?** Profound solves the problem of not knowing where or why a brand wins or loses visibility in LLM‑driven answers. Before using it, AI search felt opaque — we could see outputs in tools like ChatGPT, but we couldn’t systematically identify the gaps behind those answers or prioritise what to fix first. What Profound does well is break this down prompt by prompt and surface the specific reason for underperformance — whether it’s an authority gap, content structure gap, narrative gap, category mis‑framing, or purchase‑path issue. That clarity allowed us to move away from generic content creation and instead map a focused strategy to fill those gaps. The biggest benefit has been efficiency. By analysing prompts across topics, Profound helped us identify “jewel wins”, where one action (for example, strengthening owned explanatory content, clarifying category language, or consolidating purchase pathways) unlocks multiple prompts at once. This made it much easier to prioritise workstreams and be realistic about what we could improve quickly versus what required longer‑term brand repositioning. Overall, Profound enabled us to design a strategy that is LLM‑efficient: creating content and signals that directly answer how AI systems reason, rather than guessing or over‑producing content. It turned AI visibility from a reactive exercise into a structured, defensible plan that we could clearly explain and align on with the Knorr team. ### 22. Structured Insights Into How AI Engines Talk About My Clients **Rating:** 4.5/5.0 stars **Reviewed by:** Amy B. | SEO Strategist, Mid-Market (51-1000 emp.) **Reviewed Date:** May 21, 2026 **What do you like best about Profound?** The biggest win for me is being able to actually see how AI engines are talking about my clients, not by spot-checking prompts manually or guessing from vibes, but with structured, repeatable data. Profound pulls back the curtain on ChatGPT, Perplexity, Gemini, and Google AI Overviews in a way nothing else I've tried really does. **What do you dislike about Profound?** The biggest downfall for me is the lack of local and state-level granularity. I can see how AI engines are talking about a brand at a national or general level, but when I need to understand how a brand shows up in a specific region or state, which matters a lot for clients with local footprints, there's no real way to slice the data that way. That's a gap I'd love to see closed. **What problems is Profound solving and how is that benefiting you?** It's solving the AI search visibility black box. Before Profound, I could tell clients AI search mattered, but I couldn't quantify their position or prove progress. Now I can show clients exactly how they appear in AI-generated answers, where they're losing ground to competitors, and where content effort will move the needle. Conversations about AEO/GEO investment have gone from speculative to grounded, which makes the work a lot easier to champion internally on their side. ### 23. Fast, Insightful Dashboard with Solid Support and Competitive Analytics **Rating:** 4.5/5.0 stars **Reviewed by:** Grant N. | Director, Performance Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** May 21, 2026 **What do you like best about Profound?** The product experience is good. The initial dashboard page provides a real-time summary of rank changes and competitive positioning using generative ai, which makes it easy to quickly grasp how optimization efforts are progressing. The overall layout of the dashboard is logical and easy to use. The analytics data loads quickly and it is easy to compare performance against competitors. The platform integrates with google analytics for richer insights into the overall impact of AEO and additional site tagging provides visibility into frequency of site crawls by LLMs. The support from the profound team is also solid, with the team readily available through a dedicated slack channel. **What do you dislike about Profound?** Some of the product features that our team has been looking forward to leveraging, especially those related to content generation, have been slower to roll out than we were initially led to believe. **What problems is Profound solving and how is that benefiting you?** LLMs don't provide data to brands reporting the frequency their models have referenced their products in chat sessions. Profound is helping us gain insight into how LLMs are framing our products and services and identifying opportunities to improve AEO performance. ### 24. Answer Engine Insights Makes Prompt Visibility and Sentiment Actionable **Rating:** 4.5/5.0 stars **Reviewed by:** Max B. | SEO Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** May 21, 2026 **What do you like best about Profound?** I think the 'Answer Engine Insights' section is most helpful. I particularly find the Prompts, Query Fanouts, Sentiment, and Citation sections super valuable. Within the "prompts" section, you are able to see a brand's visibility across several hundred prompts, you get metrics such as 'visibility rank', 'visibility score' (which is on a scale of 1-100%), share of voice, etc. This has been really helpful for crafting targeted content optimizations such as key takeaways, FAQs, and so on. Within the 'Sentiment' section. You can identify common pain points for customers or users. This allows you to help a brand craft content around resolving these issues, address common concerns within their website or app content and respond directly to poor reviews mentioning these negative items. **What do you dislike about Profound?** The "Agents" section is undoubtedly valuable. But it is not user-friendly. I think clear direction on how to set Agents up, with a step-by-step process would be incredibly helpful and allow people to get the most out of it. **What problems is Profound solving and how is that benefiting you?** It is helping to improve AEO/AI SEO visibility. You get a better understanding of a brand's presence across Google's AI Overviews, LLMs such as ChatGPT, Gemini, Grok, etc. It allows you to measure performance across LLMs and see what strengths and weaknesses you have. You can then assess how different LLMs parse and present data, content, etc. and get a sense of what each LLM values and how they integrate website content and data into their prompt answers. ### 25. Great AI Search Tracking Tool, Intuitive Interface, Exceptional Educational Support **Rating:** 5.0/5.0 stars **Reviewed by:** Charlie M. | CEO, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** June 20, 2025 **What do you like best about Profound?** I like Profound's interface and their marketing efforts, especially how they try to educate their customers through initiatives like Profound University. I find their tool really clear and useful. The interface is valuable to us because we're able to use the information within it for reporting and in conversations with our clients, showing how their websites are performing in AI search visibility in ChatGPT answers and other AI platforms. Also, Profound provides interesting and useful first-party data about what's happening in AI search, which helps inform our AI search and SEO marketing strategies for clients. **What do you dislike about Profound?** They have recently launched AI agents, and I have found that they sometimes work well, but sometimes could be improved or are not working as smoothly as they intend. I know they are working to continue developing these, which is exciting! **What problems is Profound solving and how is that benefiting you?** Profound tracks AI search visibility across platforms like ChatGPT, helping us report and discuss website performance with clients. Their educational efforts provide valuable first-party data, aiding our AI search and SEO strategies. ### 26. Keeps Our Clients Ahead with AEO Tech and Visibility **Rating:** 4.5/5.0 stars **Reviewed by:** Jimmy P. | VP, Small-Business (50 or fewer emp.) **Reviewed Date:** May 21, 2026 **What do you like best about Profound?** I use Profound to track multiple clients for visibility and citations against competitors, and it helps me accurately poll various platforms on those metrics and understand the differences between platforms. Profound provides a tool that I can trust for visibility and citation information. They stay up to date on various AEO changes within the industry and make frequent updates to their tools, sharing this information in release notes, events, and articles. As an agency, I have direct access to people inside Profound via email or Slack, which allows me to get answers quickly when I have any questions. Profound also provides guidance on workarounds in their knowledge area, which has been helpful. The initial setup is straightforward and our clients get value out of the insights within days. **What do you dislike about Profound?** The aspect I would like to see improvement is in Shopify analytics data, but I think this is more of a Shopify limitation than Profound as all other tools have this issue as well. I am hoping that with Profound leading the industry here, that they will be able to exert more influence on getting better data out of Shopify. They have provided guidance on workarounds in their knowledge area, which has been helpful. **What problems is Profound solving and how is that benefiting you?** I use Profound to track multiple clients for visibility and citations against competitors. It helps me accurately poll various platforms on those metrics and understand the differences between platforms. ### 27. Powerful AI Visibility Platform with Outstanding Support **Rating:** 5.0/5.0 stars **Reviewed by:** Marco S. | SEO Strategist, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** May 21, 2026 **What do you like best about Profound?** What stands out most about Profound is how intuitive and polished the platform feels, even while handling extremely complex AI search and GEO data. The UI is clean and easy to navigate, and it makes it straightforward to pull meaningful insights on brand visibility, prompt performance, and AI-generated search results without requiring a heavy onboarding process. I also appreciate how quickly the team ships updates and adapts to changes in the AI landscape. New models and search behaviors emerge constantly, and Profound consistently stays ahead with new capabilities and improvements. In our evaluation, its monitoring accuracy was stronger than other tools we looked at, especially for understanding how brands appear across different AI engines and for tracking crawler activity. Another major advantage is the support team. They’re highly responsive, knowledgeable, and genuinely strategic in how they work with clients. Instead of simply answering questions, they actively help identify opportunities to improve workflows, reporting, and overall GEO strategy. Onboarding was smooth, and integrating the platform into our existing processes was straightforward. Profound has become an important part of how we monitor and understand our visibility in the evolving zero-click and AI search ecosystem. It delivers actionable insights that are difficult to find elsewhere, and it continues to improve at a very fast pace. **What do you dislike about Profound?** There are still a few advanced reporting and visualization features I’d like to see expanded over time, especially to better support broader, non-brand monitoring use cases. That said, the team is clearly iterating quickly, and it’s encouraging to see many improvements already being rolled out on a regular basis. **What problems is Profound solving and how is that benefiting you?** Profound is helping us tackle one of the biggest challenges in today’s AI search landscape: understanding how, where, and in what context our brand shows up across AI-generated search experiences and answer engines. With Profound, we can monitor our visibility across different AI engines, track how our brand is referenced in prompts and responses, and get a clearer view of how AI crawlers interact with our content. That visibility translates into actionable insights, allowing us to shape both our SEO and GEO strategies in a far more data-driven way. The platform has also meaningfully reduced the amount of manual analysis our team used to do. Rather than piecing together fragmented information from multiple tools, we now have a centralized, reliable source for AI visibility monitoring. Another major benefit is how quickly we can adapt to changes in the AI ecosystem. Because Profound continuously releases updates and new features, we feel better prepared to respond to evolving AI search behaviors and maintain visibility in an increasingly zero-click environment. ### 28. Effortless GEO Tracking and Competitive Visibility with Profound **Rating:** 4.5/5.0 stars **Reviewed by:** Tara P. | Senior Organic Search Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** May 21, 2026 **What do you like best about Profound?** Profound helps my team efficiently track GEO metrics for our brand, saving hours of manual work monitoring rankings across ChatGPT, AI Overviews, and other answer engines. It also gives us clear visibility into competitor performance, helping us maintain a strong presence and consistently rank highly in AI-driven search results. **What do you dislike about Profound?** I wouldn’t say there’s anything I specifically dislike about Profound. They were quick to innovate as one of the first platforms focused on GEO and AI search visibility, which gave brands valuable early insight into their performance across emerging answer engines. As the space has evolved and more competitors have entered the market, there’s an opportunity for Profound to continue expanding its feature set to stay at the forefront of innovation. **What problems is Profound solving and how is that benefiting you?** Profound helps us track brand visibility, sentiment, Share of Voice and competitor positioning across a variety of AI search platforms. It saves us significant time by centralising insights that would otherwise require manual monitoring, whilst helping us understand how our brand is being represented in AI-generated responses. This gives us a clearer view of our performance and helps us stay competitive as AI search continues to evolve. ### 29. Powerful visibility insights. More directly actionable suggestions would be great! **Rating:** 5.0/5.0 stars **Reviewed by:** Anand V. | Head of Demand Gen, Small-Business (50 or fewer emp.) **Reviewed Date:** May 21, 2026 **What do you like best about Profound?** I use Profound the most for prompt-level visibility, helping me understand how my product's visibility compares against competitors. I like how easy and simple the navigation is, as well as the ability to deep-dive into product related broader themes, finding prompts that are either improving or reducing their visibility on LLMs, which is highly useful. The ease of going deeper into the data is what made me incline towards profound when I was shopping for an AEO tool. **What do you dislike about Profound?** It's a premium tool so the pricing is of course on the steeper side. But one area I think needs improvement is the immediate action items. What I today see is a bit limited and so I have to spend time understanding the data - which is good, but then creating action items from that data is time-taking. So if Profound starts giving me ample action items to work on, I could directly assign it to my team. **What problems is Profound solving and how is that benefiting you?** Profound provides visibility by tracking the right prompts for my brand and helps me understand how I compare to competitors in terms of visibility and brand voice share. ### 30. Profound Makes AIO/LLM Copywriting Easy with Clear Data and Time-Saving Content Tools **Rating:** 4.0/5.0 stars **Reviewed by:** Emily H. | Copywriter, Small-Business (50 or fewer emp.) **Reviewed Date:** May 20, 2026 **What do you like best about Profound?** I've really enjoyed utilizing Profound in my copywriting role and with my entire content team. One of our major goals for the year was learning how to approach copywriting in the new AIO/LLM space, and Profound has helped us navigate that. One of my favorite things is how easy the data is to read and what you're able to track. We can easily see our visibility rating and how that compares to other competitors. We can also see sentiment rankings which is super interesting and has allowed us to fine tune strategy for platforms like Reddit. The other major benefit our team has seen is with the "content" features which allow us to create new content (briefs and all), or optimize existing content. These both save us a ton of time. There's also a cool tool allowing us to track URLS after we implement or optimize which is great for looking at growth with specific pieces of content. One feature that Profound has introduced that I really appreciate is the "Ask" feature, which is a chat interface that allows you to talk back and forth with a bot (like LLM style) but the difference in this case is that it can run data reports and other things for you. It's been nice to use instead of digging around through the data manually - for example, you can ask it to run a visibility report for specific prompts, etc. Our rep is so helpful and available by email or our biweekly meeting to answer any questions we have. He really takes the time to respond! **What do you dislike about Profound?** I think there is a bit of a learning curve with how to input certain info that you want if you're using a prompt tool or generating content, but that's to be expected with any tool like this I think. **What problems is Profound solving and how is that benefiting you?** Profound is helping our business track data in a more easily digestible way. The tool is helping us stay relevant in the time of SEO, AIO and GEO. ### 31. Helpful platform for understanding and improving our AI search visibility **Rating:** 5.0/5.0 stars **Reviewed by:** Constance W. | Digital Marketing Contractor | Website, CMS & Content Optimisation, Enterprise (> 1000 emp.) **Reviewed Date:** May 20, 2026 **What do you like best about Profound?** What I like best about Profound is how easy it makes it to understand where we rank in AI search, where competitors are gaining visibility, and what we can do to optimise our presence. The platform is intuitive and makes trends easy to interpret, which helps turn AI visibility data into practical actions. I also really value how responsive the team is. They listen to feedback, iterate quickly, and are open to developing new features that support what teams actually need. **What do you dislike about Profound?** There isn’t anything I strongly dislike. The main thing would be making it easier to pull insights into a format that can be shared internally, especially with stakeholders who are less close to AI search day to day. **What problems is Profound solving and how is that benefiting you?** Profound is helping us understand how visible we are in AI search and where we sit against competitors. It makes it much easier to see which prompts, topics and sources are influencing how brands are being surfaced, rather than guessing or relying only on traditional SEO data. ### 32. Clear, Structured AI Visibility Tracking with Actionable Strategy Support **Rating:** 5.0/5.0 stars **Reviewed by:** Amy L. | Search Engine Optimization Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** February 19, 2026 **What do you like best about Profound?** I use Profound daily as an in-house SEO, and it gives me a clear view of how our brand shows up across AI platforms. The biggest value is being able to understand AI visibility in a structured way, rather than relying on guesswork. I can track progress over time, compare our coverage against competitors, and use the data to set content priorities. The strategy calls with our dedicated AI strategist are another strong part of the experience. They help translate what we’re seeing in the data into practical actions we can apply to our ongoing SEO work. Overall, the platform makes it easier to explain AI performance to internal teams, since the reporting is straightforward and easy to follow. **What do you dislike about Profound?** There’s a lot of data in the platform, so there’s definitely a learning curve when you first get started, especially with some of the newer AI-focused metrics. A few workflows could be faster and feel more streamlined, and I’d also like more flexibility with exports as well as more options to customize reporting. **What problems is Profound solving and how is that benefiting you?** Profound helps me understand where our brand shows up in AI-generated answers and where we still need to improve. It supports planning, tracking progress, and having more strategic internal conversations. Rather than relying only on traditional rankings, I can see how AI platforms interpret our content and then adjust our SEO strategy with clearer direction and more confidence. ### 33. A Powerful Platform for Understanding AI Search Visibility **Rating:** 5.0/5.0 stars **Reviewed by:** Raluca C. | Senior SEO Manager, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** August 13, 2025 **What do you like best about Profound?** What I like best about Profound is how clearly it helps connect AI visibility data to actual optimization decisions. The platform makes it easy to understand not just whether your brand appears in AI-generated answers, but why certain brands and sources are being cited across platforms like ChatGPT, Gemini, and Google AI Overviews. I especially like the citation analysis features because it provides actionable insights into retrieval behavior, content gaps, and competitive positioning. The platform also does a great job visualizing trends across visibility, citations, sentiment, and platforms in a way that feels strategic instead of overwhelming. **What do you dislike about Profound?** One thing I dislike about Profound is the slight learning curve for new users. The platform surfaces a lot of data and insights across citations, visibility, fan-out, sentiment, and platforms, which can feel a bit overwhelming at first. However, once you understand the framework and workflows, the data becomes much easier to interpret and very actionable. Practice makes it perfect. Get into the platform and start playing around! **What problems is Profound solving and how is that benefiting you?** Profound is solving the challenge of understanding how brands appear and are represented across AI-generated search experiences. Instead of relying solely on traditional SEO metrics, the platform helps uncover where a brand is cited, how often it appears in AI answers, which competitors dominate certain topics, and which sources influence those responses. This is beneficial by giving clearer direction on where to focus content optimization, messaging, earned media efforts, and AI visibility strategy. As AI platforms become more influential in how users discover and evaluate brands, these insights help us make more informed marketing and optimization decisions. ### 34. Helps us plan and execute our AI visibility strategy **Rating:** 4.5/5.0 stars **Reviewed by:** Charles R. | Senior Content Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 05, 2026 **What do you like best about Profound?** I really like how easy it is to use. Profound has a very intuitive interface with a clean UI overall. There’s a lot of detail in the platform, and you can go really deep if you want to. But it’s not overwhelming to just get a quick high-level gut check of how your visibility is performing and how it’s trending over time. The detailed analytics help us understand where to put our content efforts to boost AI visibility and optimize our presence in AI tools. Tracking which pages are being cited by AI more than others, as well as seeing competitor and third-party pages, helps us a lot with our content creation. **What do you dislike about Profound?** The one thing that would be the big unlock, which is probably just hard to get from LLMs, is specific prompt volumes. Right now, we basically get a rough estimate of total queries by phrase or prompt cluster, which is helpful directionally, but it would be really helpful to better understand, down basically to the specific word, how many times a particular prompt is being searched in a given week, month, or year. **What problems is Profound solving and how is that benefiting you?** Profound helps us track our visibility for selected prompts, shows which website pages are seen by AI tools, aids in content creation for AI reviews, and monitors AI sentiment about our brand, optimizing AI search visibility. ### 35. Powerful AI Visibility and Data Insights That Elevate Workflows **Rating:** 5.0/5.0 stars **Reviewed by:** Ellen W. | Search Engine Optimization Project Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 20, 2026 **What do you like best about Profound?** There are agents and insight into the data shown for AI visibility and citations, also developing out workflows with profound data readily available to help weigh its success based on historical data is amazing! **What do you dislike about Profound?** I believe this is something that they are working to roll out, as I have seen more and more of this since I started using the tool back in late 2025, but if more data points could be more interactive and exportable, as well as easier connections with third party reporting tools, that would be great! **What problems is Profound solving and how is that benefiting you?** Knowing which pages from certain domains are getting cited, what the LLMs are actually saying in snapshot form about your brand or topic, and the historical data charts/brand competitor metrics are great. I also love the agents, that helps save time and stay on top of strategy. There is also a suggestion/opportunity section that usually references and pin points projects that can be done to help improve content for visibility and citations. ### 36. Exceptional Support and Innovative Features **Rating:** 5.0/5.0 stars **Reviewed by:** Maxwell F. | Sr Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** May 20, 2026 **What do you like best about Profound?** I really appreciate Profound's customer support and their success team, who are fantastic and lovely to talk to. They're constantly updating with new features, which is great. Their price point is very reasonable compared to competitors. I enjoy talking to our contacts who inform us of ways to be more efficient with our strategy and the tool itself. They're constantly developing new tools, like the one for fact checking, which is really useful for my government clients. Profound also makes it easy for me to craft a strong narrative and refine my strategy to present to clients effectively. The initial setup was super easy because they handle a large portion of the work but also allow me to take control of elements if I want. **What do you dislike about Profound?** I have no complaints for Profound and find their tool and capabilities are more than sufficient for our needs. **What problems is Profound solving and how is that benefiting you?** I use Profound to connect the dots on our standing against competitors. It helps us identify areas for improvement, insights we can't get from Google Analytics or server analytics. ### 37. AVP, SEO at Level Agency **Rating:** 4.0/5.0 stars **Reviewed by:** Stacey H. | Digital Marketing Strategist, Mid-Market (51-1000 emp.) **Reviewed Date:** May 20, 2026 **What do you like best about Profound?** Being on Profound puts you at the cutting edge of a space that's moving fast. AI visibility is still early enough that having any structured data around how LLMs answer questions — and where your clients show up — is more than most agencies can say. It's forced our team to think differently about what "search visibility" even means, and that thinking has real value regardless of where the tooling goes. **What do you dislike about Profound?** There's not much flexibility for early adopters who took a bet on the space before it was proven, and the per-domain model makes it hard to scale across a client portfolio without the math working against you, especially when pricing options didn't exist when we first engaged **What problems is Profound solving and how is that benefiting you?** It gives us a structured way to track brand visibility in AI-generated answers which is a problem that has no good solution in traditional SEO tools. For clients in competitive categories, being able to show where they appear (or don't) across LLMs is a new and increasingly important conversation. It's helped us get ahead of that shift before most agencies are even talking about it. ### 38. A Game-Changer for AI Visibility and Website Optimization Recommendations **Rating:** 5.0/5.0 stars **Reviewed by:** Claire B. | Sr. Manager SEO Strategy, Enterprise (> 1000 emp.) **Reviewed Date:** August 08, 2025 **What do you like best about Profound?** I’ve been using Profound for months and transformed how we approach AI-driven search optimization. The platform gives us much-needed clarity and control over how our brand appears across generative search engines like ChatGPT, Perplexity, and Google AI Overviews which is an area that previously felt like a black box. One of the most valuable capabilities is the ability to build agents that can perform recurring weekly or monthly workflows for us. For example, we can use agents to monitor the health of our website, track visibility trends, surface content or technical issues, and provide regular updates without needing to manually pull all of that information together ourselves. That has the potential to save a lot of time while helping us stay proactive about our AI search performance. The one thing to note is that agents can take a while to complete when the workflows are especially long or complex. But overall, the ability to automate ongoing analysis and turn AI search insights into repeatable processes has been incredibly valuable. **What do you dislike about Profound?** While Profound is powerful, the workflows can be tricky to build at first. Even with the help of the workflow agent, it can take a fair amount of back and forth to get more complex workflows set up correctly and running the way we want them to. Once they’re working, they’re very useful, but the initial setup process can require patience and iteration. Another area we’d love to see improved is page-level performance tracking. Right now, we can track specific page performance by manually adding web pages to a list, which works, but it can be time-consuming if we want visibility across a larger portion of the website. It would be helpful to have an easier, more scalable way to monitor performance across pages on the site without needing to manually curate every URL. **What problems is Profound solving and how is that benefiting you?** Profound solves the challenge of tracking and improving our brand’s visibility in generative AI search results, like Google AI Overviews, ChatGPT, and other LLM-driven search experiences, where traditional SEO tools fall short. With Profound, we can see exactly where and how our brand is mentioned, understand how our messaging is being summarized, and benchmark our visibility against competitors. This helps us optimize our content strategy, maintain brand consistency, and identify opportunities to improve how we show up across AI search. The Semrush integration is also especially helpful because it connects more traditional SEO data with LLM performance insights. It makes it easier to answer questions around which pages, topics, and keywords are performing well, where we may have gaps, and how our website content is influencing our visibility in AI-generated results. Overall, Profound gives us a clearer view into an emerging channel that is becoming increasingly important for brand awareness, qualified traffic, and demand generation. It helps us move from guessing how we appear in AI search to making more informed, data-backed decisions. ### 39. Powerful AI visibility and agentic workflows with exceptional feature velocity **Rating:** 5.0/5.0 stars **Reviewed by:** Jordan H. | Senior Growth Marketing Manager (Organic Growth), Mid-Market (51-1000 emp.) **Reviewed Date:** August 05, 2025 **What do you like best about Profound?** The dashboards are easy to read and quick to load. We get useful trends and actionable insights almost immediately. There is transparent and granular prompt tracking, where we can see the exact response for all major LLM models, rather than just an aggregate visibility score. The competitive benchmarking feature works well and gives us a clearer view of how we stack up against others in our space. The sentiment and brand analysis tools are especially useful, not only can we see what AI is saying about us, but we can detect hallucinations or inaccuracies and respond accordingly (great for reputation management). Profound Agents have made it easy to build agentic workflows, completing time-intensive tasks quickly and in the background, freeing me up for bigger thinking. They have the ability to connect to multiple data sources (including Profound data) and chain LLM requests. Evergreen content refreshes and content ideation are now a breeze. Strong, responsive customer support through Slack. Pricing is fair and transparent. **What do you dislike about Profound?** The platform is constantly improving, which is great, but sometimes new features change the layout or move things around. It can take a minute to reorient and find what you need after an update. **What problems is Profound solving and how is that benefiting you?** Profound is helping solve two key problems for us. First, it bridges the gap between AI visibility and traditional traffic attribution. We're no longer limited to tracking just referral traffic, we can now see how our brand is showing up in AI-generated answers, even when there's no direct click involved. That's given us a much clearer picture of performance in this new search landscape. Second, it's changed how the SEO team operates day-to-day. We can now build agentic workflows, automate once tedious and time-consuming tasks, and analyze huge data sets to build strategies, all in ways that simply weren't possible before. ### 40. Intuitive UI, Fast Updates, and Top-Tier Support **Rating:** 4.5/5.0 stars **Reviewed by:** Korie W. | VP, Media Tech Solutions, Enterprise (> 1000 emp.) **Reviewed Date:** May 20, 2026 **What do you like best about Profound?** First off, the UI is incredibly well-designed. When you're dealing with complex metrics like prompt volumes and tracking specific bot crawl behaviors (Agent Analytics), things can get cluttered fast. Profound manages to keep the interface clean and highly intuitive. Looking through the platform, it was obvious my team would be able to dive right in and start pulling Answer Engine Insights without needing weeks of onboarding. It’s very user-friendly and easy to use. Another huge plus is their development velocity. The AI search space literally changes week to week, and Profound is consistently pushing out meaningful updates to keep pace with new models and shifting algorithms. You never feel like the tool is falling behind. On top of that, their team is top-tier—they actually understand the technical weeds of LLM data ingestion and were incredibly responsive and consultative throughout our entire review process. I’ll be upfront: it is expensive. It definitely sits in the premium tier when comparing competitors in the market. You absolutely get what you pay for. Having granular, actionable data on AI search visibility is now table stakes for clients. If your team has the budget and is serious about owning the zero-click landscape, Profound easily justifies the cost. **What do you dislike about Profound?** The price it is expensive. But you also get what you pay for. **What problems is Profound solving and how is that benefiting you?** Working on the media agency side, shifting our focus from traditional SEO to AEO (Answer Engine Optimization) has been a massive hot topic. We recently did a deep dive into AEO platforms to navigate this shift, and Profound immediately stood out during our evaluation. ### 41. Reliable Monitoring + Excellent Cost-Benefit **Rating:** 4.5/5.0 stars **Reviewed by:** Natália P. | Analista de SEO, Enterprise (> 1000 emp.) **Reviewed Date:** May 20, 2026 **What do you like best about Profound?** I like how up-to-date the Profound tool is and appreciate that their team is always attentive to new topics. I also find it valuable to be able to monitor my brand's presence in AIs and organize my prompts into categories. The ability to integrate with my log to analyze bot visits to my pages is very useful. Profound offers the best value for money among monitoring options, as it is cheaper than some other tools and delivers quality that makes it worthwhile. The tool has proven to be reliable, and I consider its monitoring to be more accurate than that of other GEO tools. I follow the founder on LinkedIn, and he always shares interesting topics. Furthermore, the monitoring process was easy to set up. **What do you dislike about Profound?** What I miss in Profound is being able to monitor things beyond my brand name and the names of other brands. There is no visualization interface for this, which forces us to export the data and view it externally. The prompt generation and volume features are also not 100%, but I understand there are market limitations and anonymity issues. **What problems is Profound solving and how is that benefiting you?** I use Profound to monitor my brand's presence in AIs. It is a good value for money, reliable, and accurate. I can organize prompts by category and monitor external publications, analyzing their impact on AI bots. ### 42. Boosts AI Visibility and Competitor Insights **Rating:** 4.5/5.0 stars **Reviewed by:** Kassy E. | Director, Earned and Owned Strategy, Mid-Market (51-1000 emp.) **Reviewed Date:** August 08, 2025 **What do you like best about Profound?** I like that I'm able to track whether my clients are being cited or mentioned in AI answers, which is super beneficial. I also really like being able to monitor competitor visibility within AI search; I think that's something that a lot of other third-party platforms are lacking. Profound has the most functionality and is the most effective for measuring AI visibility and finding opportunities. **What do you dislike about Profound?** I think an external dashboard to be able to share with clients would be really helpful. Being able to send them the dashboard and then being able to toggle dates instead of having to send individual reports for certain date ranges. I know that there are agents, but sometimes clients just want a simple dashboard to look at data. Setting up the prompts can definitely be finicky. For some clients, it had to be a lot more specific, and it felt very manual. And at the time, there was no monthly search volume or prompt volume available, so I was just going off of keyword volume from a keyword tracking platform. **What problems is Profound solving and how is that benefiting you?** I use Profound for tracking AI visibility and improving AI-generated answers with the brands I work on. It helps find opportunities for my clients to appear more in AI answers and learn what LLMs prefer from competitors. ### 43. Clear, Easy Insights into Our Brand’s AI Search Visibility **Rating:** 5.0/5.0 stars **Reviewed by:** Sam S. | Website Development Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 20, 2026 **What do you like best about Profound?** Profund makes it really easy to understand how our brand is showing up in AI search. Before using it it was hard to know what ChtGPT, Perplexity, Gemini etc were actually saying about our competitors or us. The platform gives a clear view of where we are being mentioned, what sources are influencing the answers, and where we have gaps. I also like that it does not feel overly complicated. The insights are easy to understand and actually useful for marketing **What do you dislike about Profound?** There is a bit of a learning curve at the start, mainly because AI search visibility is a fairly new area. Some of the terminology and reports take a little time to get your head around. I would also like to see more guidance on what actions to take next from certain insights. The data is strong, but sometimes you still need to work out the best next step yourself. Overall though, it is really useful too and feels ahead of the others we have tried. **What problems is Profound solving and how is that benefiting you?** It's helping us understand a part of search that used to feel pretty invisible. Peeople are using AI tools more and more to research brands, products and solutions, but without Profound it is hard to know if we are mentioned. ### 44. The Best Platform for Tracking AI Share of Voice and Scaling Reach Through Agentic Workflows **Rating:** 5.0/5.0 stars **Reviewed by:** George K. | Director of Organic Growth, Enterprise (> 1000 emp.) **Reviewed Date:** May 20, 2026 **What do you like best about Profound?** The strongest feature of Profound, for our use case, is how it takes incredibly complex AI search data and makes it accessible through a highly intuitive UI/UX. Before using it, figuring out if models like ChatGPT or Perplexity were citing us over competitors required hours of manual prompting. Now, Profound's clean dashboards give us an immediate, easy-to-read benchmark of our AI Share of Voice (SOV) and brand citations in real-time. The platform performs incredibly well, loading vast amounts of data without any lag. The intelligence of the platform doesn't stop at passive analytics, it extends to execution. The Agentic Workflows feature provides massive, tangible ROI by allowing us to take direct action on the data. We are actively using these AI agents to automate and scale our content projects, boosting our reach, impressions, and direct conversions in a fraction of the time it used to take. Furthermore, the Prompt Volumes Analytics and Agent Crawler Insights have become indispensable to our broader strategy. Getting visibility into actual AI search demand, seeing the specific prompts users feed into these models and how AI crawlers interact with our pages, has helped us uncover high-value gaps we would have completely missed otherwise. **What do you dislike about Profound?** Really had to say as the platform does exactly what it promises really well. If I had to provide a "wishlist" item for future updates, it would simply be around closed-loop attribution. Right now, Profound is incredible for tracking top-of-funnel AI visibility, brand citations, and Share of Voice. However, cleanly tying those specific AI metrics directly to bottom-line revenue or downstream conversions for executive reporting still requires some manual data stitching on our end. Having a direct, automated bridge between our AI performance metrics and tangible revenue would make reporting to senior management completely effortless. That said, I know AI search attribution is a brand new, industry-wide challenge right now, and Profound is already leaps and bounds ahead of the curve in giving us visibility! **What problems is Profound solving and how is that benefiting you?** Before using Profound, we had a massive blind spot when it came to understanding how our brand was surfacing in generative AI engines compared to our competitors. Profound completely solved this problem by giving us the tools to accurately track our AI citations, brand mentions, and overall AI Share of Voice. Instead of relying on guesswork, we now have a crystal-clear understanding of exactly how we perform in the AI landscape, which allows us to confidently benchmark our presence against competitors using hard data. Uncovering those insights is really only half the battle, though. Having the bandwidth to actually act on them to drive growth is a separate challenge entirely. Profound solves this execution bottleneck through its agentic workflows. Instead of just staring at static dashboards, we are actively using these workflows to manage projects that scale our reach, boost our impressions, and drive targeted conversions at a speed we simply couldn't achieve manually. It perfectly bridges the gap between finding a data point and doing something about it. What makes this platform truly invaluable, however, is the hands-on support we receive regarding those agentic workflows. Instead of just handing us a tool and leaving us to figure it out, the Profound team is working closely with us to build custom AI agents tailored to our specific use cases. Having their active partnership and expertise in constructing these bespoke workflows is already streamlining our operations, and it is going to save us tons of time and manual effort as we continue to scale. ### 45. One of the more forward-looking platforms in digital marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Joe R. | Digital Marketing Senior Manager, Enterprise (> 1000 emp.) **Reviewed Date:** May 20, 2026 **What do you like best about Profound?** What I like best about Profound is that it gives me visibility into how LLMs are discussing and surfacing our brand, competitors, and topics across AI-generated responses. The platform makes it easier to understand which prompts matter. The ability to monitor trends, prompts, competitive visibility, and sentiment in one place has been valuable for me. **What do you dislike about Profound?** There's a learning curve when it comes to using Agents, but that's with every new technology. Fortunately, there are templates pre-built into Profound and I have found those worthwhile. **What problems is Profound solving and how is that benefiting you?** Profound is helping solve a growing visibility gap created by the shift from traditional search engines to AI generated discovery experiences. Another major benefit is helping me communicate internally that search behavior is changing. And with all the questions around AI and LLMs, not only can I speak to it, but also provide very specific details in what people are prompting LLMs, and how we're perceived. ### 46. Leader for AI Tracking, Monitoring and Insights that enable LLMO **Rating:** 4.5/5.0 stars **Reviewed by:** Mike D. | SVP, Head of SEO, Enterprise (> 1000 emp.) **Reviewed Date:** May 20, 2026 **What do you like best about Profound?** The user experience and UI is easy to understand. Navigationg through the interface enables users to find key visibilty metrics that showcase benchmarks vs competitors. Data can be viewed in lots of segmentations if the configurations are thoughfully set up to drive the right insights. The roadmap continues to evolve with the space. The service team has also been very responsive and open to feedback. Integrations with brand's CDN offers unique agent analytics that will continue to be a growing area of analysis that this integration supports. Agentic workflows are an interesting starting point for powering content recommendations and assets. Pricing is competitive vs competion. The performance of the platform has been reliable, we've seen some data issues, but when flaggeed our reps and their engineering team take it seriously and respond very quickly. **What do you dislike about Profound?** Not too many dislikes, but it would be great if it also enabled insights for traditional Google / Bing web rankings in addtion to pure generative answer/response analysis. Google is still the big player, blending rankings and unversal results in their traditioanal SERP. This is still the dominate mainstream platform for seaarch and would be nice to track, monitor and optimiize the full spectrum of the search experience. **What problems is Profound solving and how is that benefiting you?** The are solving how zero click visiblty is driving impact down stream. They are supporting new ways of evaluating 3rd party "offsite" signals to support content strategy and influence brands can prioritize. ### 47. Best-in-Class LLM Monitoring with Truly Actionable Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Jessica G. | SEO Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** May 20, 2026 **What do you like best about Profound?** I've worked with a lot of LLM monitoring tools over the last year trying to find the best one for my clients, and Profound is truly the best-in-class option. It doesn't just give you a number to share with leadership; it gives you actionable data you can use to improve your visibility in LLMs. I spend as much time in Profound these days doing LLM research as I do in Ahrefs doing SEO research. **What do you dislike about Profound?** There's nothing I dislike about the platform. There are a lot of features I don't use, but when it comes to the features I do use, it does exactly what I need it to do. **What problems is Profound solving and how is that benefiting you?** Profound helps me 1) understand the impact that the work I'm doing has on our LLM visibility, 2) share that data with leadership, and 3) find new opportunities to further refine our tactics for greater success. At the end of the day, customer-reported signups from LLMs is our north-star metric, but Profound offers great leading performance data that allows us to adjust quickly if something's not working instead of having to wait for months to see the results in customer-reported data. ### 48. Essential for tracking higher-ed Share of Voice in AI search **Rating:** 5.0/5.0 stars **Reviewed by:** Brian Z. | Digital Marketing Director, Mid-Market (51-1000 emp.) **Reviewed Date:** May 20, 2026 **What do you like best about Profound?** Profound has completely transformed how we approach our AI search and Generative Engine Optimization (GEO) strategy at Yale SOM. Instead of treating AI search like a black box, the platform gives us clear, actionable visibility into how our brand is being mentioned, cited, and recommended across major platforms like ChatGPT, Gemini, and others. It provides an enterprise-grade framework and user-interface that bridges the gap between traditional SEO and the new era of AI-driven discovery. **What do you dislike about Profound?** I haven't found anything that I dislike about Profound. Their customer service and platform simplicity is top notch. **What problems is Profound solving and how is that benefiting you?** In digital marketing, we struggled to track how Yale SOM's programs and faculty research were being surfaced in AI search engines, leaving a blind spot in our multi-channel strategies. Profound solves this by giving us direct visibility into our Share of Voice and citation tracking across LLMs like ChatGPT and Perplexity. This benefits our team by allowing us to treat generative AI as a measurable marketing channel, ensuring our brand narrative is accurate and optimized where future students are searching. ### 49. Clean dashboard for structured AI search visibility and prompt tracking insights **Rating:** 5.0/5.0 stars **Reviewed by:** Hiten D. | SEO Manager, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** May 20, 2026 **What do you like best about Profound?** What I like best about Profound is its ability to provide visibility into how AI platforms like ChatGPT, Gemini, and Perplexity mention and recommend brands. As an SEO Manager working in B2B SaaS, this gives us a completely new layer of insight beyond traditional SEO and keyword rankings. The platform helps us understand AI search visibility, brand mentions, competitive positioning, and prompt-level performance in a very structured way. I also like that it connects AI visibility data with actionable content opportunities, which is extremely valuable for modern AEO/GEO strategies. The dashboard is clean, reporting is easy to understand, and the prompt tracking capabilities are especially useful for monitoring how our products and solutions appear across different AI-generated responses. **What do you dislike about Profound?** One area where Profound can improve is expanding the depth of analytics and historical trend reporting for larger enterprise SEO teams. Since the AI search/AEO space is evolving rapidly, there are still some workflows and benchmarks that are developing compared to traditional SEO platforms. In some cases, we would also like more granular recommendations around content optimization and stronger integrations with existing SEO reporting ecosystems. However, the platform is evolving quickly, and new features are being added regularly, which is promising for long-term adoption. **What problems is Profound solving and how is that benefiting you?** > Profound is helping us solve one of the biggest emerging challenges in digital marketing: understanding how AI platforms mention, rank, and recommend our brand and solutions in AI-generated answers. Traditional SEO tools mainly focus on Google rankings, but they do not provide enough visibility into platforms like ChatGPT, Gemini, or Perplexity. > With Profound, we can track AI search visibility, analyze prompt-level brand mentions, compare our positioning against competitors, and identify content gaps that influence AI-generated responses. This has helped our team start building a more structured AEO/GEO strategy alongside traditional SEO. > The biggest benefit is that we now have measurable insights into AI-driven discovery channels, which helps us make better content, optimization, and brand visibility decisions for the future of search. ### 50. Intuitive Dashboards with Deep Insight into AI Answer Visibility **Rating:** 5.0/5.0 stars **Reviewed by:** Alexander F. | Head of Affiliate Marketing, Information Technology and Services, Enterprise (> 1000 emp.) **Reviewed Date:** May 20, 2026 **What do you like best about Profound?** I really like the level of insight we’re getting from this tool. The interface feels intuitive, and the dashboards are straightforward and easy to use. From an affiliate and performance perspective, it’s extremely valuable to see which partners, content types, and queries are actually driving visibility within AI-generated answers. **What do you dislike about Profound?** Profound is great at showing where visibility exists, but connecting that to measurable business impact still requires additional work. From an affiliate and performance perspective, I would like to see stronger links between AI visibility and actual outcomes like traffic or revenue. **What problems is Profound solving and how is that benefiting you?** The main problem Profound solves is the lack of transparency in AI search. It gives us a clear view of how our brand is positioned across LLMs and provides useful competitive insights. We can now track prompts, citations, and competitor performance in a structured, consistent way. As a result, we’re able to prioritise our affiliate strategy, content investment, and optimisation efforts based on real data rather than assumptions. - [View Profound pricing details and edition comparison](https://www.g2.com/products/profound/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-24+12%3A49%3A59+-0500&secure%5Bsession_id%5D=d4e0840a-470c-435a-b5eb-1d75a4dfd183&secure%5Btoken%5D=4e7e9a92c9f42ef26a56e8c42ff3c88762b7fc2c30b48e0664deb4aa9000db0d&format=llm_user) ## Profound Integrations - [Akamai Content Delivery Solutions (CDN)](https://www.g2.com/products/akamai-content-delivery-solutions-cdn/reviews) - [AWS and Cloud Services](https://www.g2.com/products/aws-and-cloud-services/reviews) - [BaseHub](https://www.g2.com/products/basehub/reviews) - [Claude](https://www.g2.com/products/anthropic-claude/reviews) - [Claude](https://www.g2.com/products/claude-2025-12-11/reviews) - [Cloudflare Application Security and Performance](https://www.g2.com/products/cloudflare-application-security-and-performance/reviews) - [Cloudflare One (SASE)](https://www.g2.com/products/cloudflare-one-sase/reviews) - [Contentful](https://www.g2.com/products/contentful/reviews) - [Fastly Content Delivery](https://www.g2.com/products/fastly-content-delivery/reviews) - [Ga4Auditor](https://www.g2.com/products/ga4auditor/reviews) - [Gamma](https://www.g2.com/products/gamma-gamma/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Google Cloud Platform (GCP) - Alliance](https://www.g2.com/products/google-cloud-platform-gcp-alliance/reviews) - [Google Search Console](https://www.g2.com/products/google-search-console/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [n8n](https://www.g2.com/products/n8n/reviews) - [Netlify](https://www.g2.com/products/netlify/reviews) - [Parallel](https://www.g2.com/products/withparallel-parallel/reviews) - [Perplexity](https://www.g2.com/products/perplexity/reviews) - [Sanity](https://www.g2.com/products/sanity/reviews) - [Slack](https://www.g2.com/products/slack/reviews) - [Tableau](https://www.g2.com/products/tableau/reviews) - [v0](https://www.g2.com/products/vercel-v0/reviews) - [Vercel](https://www.g2.com/products/vercel/reviews) - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews) - [YouTube Transcripts](https://www.g2.com/products/youtube-transcripts/reviews) ## Profound Features **AI Visibility & Tracking** - AI Mention Tracking - AI Search Ranking Insights **AI Content Structuring - AI Search Visibility Optimization tools ** - AI-Optimized Content Structuring - Schema & Structured Data Optimization - AI-Readable Content Formatting - LLM-Ready Content Preparation **Sentiment & Brand Analysis** - AI Sentiment Monitoring - AI Hallucination Detection **Semantic Optimization & Entity Intelligence - AI Search Visibility Optimization tools ** - Entity Recognition & Mapping - Knowledge Graph & Entity Linking - Semantic Content Analysis - Topic Authority Optimization **Competitive Benchmarking** - Industry AI Sentiment Benchmarking - Competitor AI Presence Comparison **AI Retrieval Optimization - AI Search Visibility Optimization tools ** - Passage & Chunk Optimization - AI Citation Optimization - Retrieval Readiness Analysis - AI Query Matching Analysis **AI Content Optimization** - Semantic Optimization for AI Models - AI-Driven Content Recommendations **AI Visibility Monitoring & Analytics - AI Search Visibility Optimization tools ** - AI Citation Monitoring - AI Answer Visibility Tracking - Generative Search Performance Analytics **Reporting & Alerts** - Real-Time AI Mention Alerts - AI Visibility Reporting **Workflow & Platform Integrations - AI Search Visibility Optimization tools ** - CMS & Publishing Workflow Integrations ## Top Profound Alternatives - [Semrush](https://www.g2.com/products/semrush/reviews) - 4.5/5.0 (3,280 reviews) - [Scrunch AI](https://www.g2.com/products/scrunch-ai/reviews) - 4.6/5.0 (72 reviews) - [BrightEdge](https://www.g2.com/products/brightedge/reviews) - 4.4/5.0 (807 reviews)