# Profound Reviews **Vendor:** Profound **Category:** [Answer Engine Optimization (AEO) Tools](https://www.g2.com/categories/answer-engine-optimization-aeo) **Average Rating:** 4.6/5.0 **Total Reviews:** 369 ## About Profound Profound helps the world’s biggest brands, including 10% of the Fortune 500, win more business from ChatGPT, Gemini, and other LLMs. With Profound, marketers get the full cycle of insight, action, and measurement. We provide the proprietary data, AI agents, and analytics you need to build high-impact campaigns that improve your visibility in AI search. As a result, teams at Ramp, DocuSign, and Figma use Profound daily to monitor their brand presence, identify high-value opportunities, and deploy AI agents that move the needle for agent engine optimization (AEO). Here’s what you get with Profound: Insights backed by data. Prompt Volumes is a proprietary dataset that creates the first accurate estimation of search conversations on LLMs. This lets you can pinpoint real, high-volume conversations relevant to your business, and inject your brand voice at scale. And, Answer Engine Insights then analyzes your brand's presence across ChatGPT, Perplexity, Gemini, and Copilot, showing how often you're mentioned, how you rank against competitors, sentiment trends, and which platforms drive the most visibility. Opportunities listed by highest potential impact. The Opportunities feature pinpoints where your brand visibility is weakest and tells you exactly what content will help you break into more AI search conversations. Each Opportunity is ranked by effort and impact, from net new content to existing optimizations. Profound Agents to take action autonomously. Agents autonomously use Profound's data to draft highly relevant articles, content briefs, landing pages, and optimizations. Through our integrations, they can notify teams for review via Slack, stage and publish directly in CMSs like WordPress, Sanity, and Contentful, or build presentations with Gamma. Our Agents can also perform deep research, use LLMs, build site maps, and more. Embedded analytics to measure true impact. Agent Analytics tracks what traditional analytics platforms like GA4 and Cloudflare miss. With infrastructure-level monitoring, see how bots and crawlers from AI platforms access your website: which pages crawlers visit, how often they return, and traffic and conversions from real users who were referred to your site via AI search. The Answer Engine Optimization (AEO) platform that drives results. Ramp used Profound to become the 5th most visible fintech brand in the world in a matter of weeks. "Profound allowed us to uncover behavioral patterns that traditional SEO tools couldn't capture. By analyzing long-tail queries in LLMs, we gained data-driven insights that let us run more targeted tests and stay ahead in AI-driven search." — Ashley Nguyen, SEO Strategist at Ramp Join the industry-leading marketing teams using Profound to control how their brands show up in AI search. ## Profound Reviews ### 1. Profound is a game-changer for AEO and content-led growth **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** July 15, 2025 **What do you like best about Profound?** Profound gives us a clear roadmap for creating content that ranks in AI-driven search. We’ve seen a big lift in AEO-referred leads since we started using it. The insights are specific, actionable, and help us structure content in ways that actually drive traffic and conversions. **What do you dislike about Profound?** There’s a bit of a learning curve in figuring out how to translate the insights into net-new content. Once you get the hang of it, it’s incredibly valuable but it takes some upfront effort to connect the dots. **What problems is Profound solving and how is that benefiting you?** Profound is helping us stay ahead in an AI-first search landscape by optimizing our content for answer engines like ChatGPT and Perplexity, not just traditional SEO. It’s solving the challenge of visibility in emerging search channels by guiding us to create structured, high-intent content that ranks. Since using Profound, we’ve seen a clear uptick in organic leads from AEO sources and a stronger return on our content investment. ### 2. Transforming How We Discover Growth Opportunities in AI Search **Rating:** 5.0/5.0 stars **Reviewed by:** Ben L. | SEO Strategist, Mid-Market (51-1000 emp.) **Reviewed Date:** July 16, 2025 **What do you like best about Profound?** Profound’s ability to surface where and why our clients are (or aren't) appearing in search engines like ChatGPT, Perplexity, and other AI-driven platforms gives us a whole new layer of visibility. It’s like SEO intelligence for the next generation of search. **What do you dislike about Profound?** Because AI search platforms like ChatGPT and Perplexity are still so new, the data surrounding visibility and performance is only just becoming accessible. As a result, insights in Profound can occasionally lack precision, but that’s a natural growing pain of this evolving search landscape. **What problems is Profound solving and how is that benefiting you?** We are trying to measure and track visibility of our clients in AI search. Profound is the first tool we have found that provides tangible findings. ### 3. Witnessing the future of marketing and customer acquisition. **Rating:** 5.0/5.0 stars **Reviewed by:** Tom S. | Growth Consultant, Mid-Market (51-1000 emp.) **Reviewed Date:** June 23, 2025 **What do you like best about Profound?** Profound provides organizations to have the first mover advantage when it comes to optimizing their product visibility for LLMs. Profound lets you tailor your LLM insights to whatever level of complexity is needed. Whether its super niche keywords, or general prompts for overview of a large category, prompts can be tailored for them. **What do you dislike about Profound?** The excess of data may be overwhelming at first. The platform does have a bit of a learning curve due to it being up to the user to create their strategy from scratch. **What problems is Profound solving and how is that benefiting you?** Profound is helping us see where to deploy capital in the most effective may. Profound has helped our organization in pinpointing exact media/advertising partners to target, and minimize inefficient spending. ### 4. Great AI Insights That Boosted Our SEO **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospitality | Small-Business (50 or fewer emp.) **Reviewed Date:** May 18, 2026 **What do you like best about Profound?** Their insights about AI are great and have helped us with SEO **What do you dislike about Profound?** Not a lot of clarity about how to implement or have exact ROI **What problems is Profound solving and how is that benefiting you?** SEO in our wepage and increase traffic thour LLM ### 5. Great AI Search tracking took **Rating:** 5.0/5.0 stars **Reviewed by:** JJ K. | Director of SEO and AI Search, Mid-Market (51-1000 emp.) **Reviewed Date:** July 31, 2025 **What do you like best about Profound?** I’ve evaluated a lot of SEO tools over a decade plus leading agencies and in-house programs. After demoing and testing several different platforms, our team chose Profound the track LLM AI search visibility for relevant target prompts. It is easy to use, informative, and allows us to analyze ranking signals for citation placement. We have been able to increase our visibility from less than 2% to 15%+ in the first month. 10/10 recommend for SEO professionals. **What do you dislike about Profound?** I use the lite version which does what I need but the full enterprise platform is expensive. **What problems is Profound solving and how is that benefiting you?** AI search LLM prompt visibility tracking and citation analysis. ### 6. A must-have tool in AI search era **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** July 17, 2025 **What do you like best about Profound?** Profound started delivering AI search data and insights long before any other platform, which helped me in the conversations around chatbots that my clients were keen to have. New search behaviours needed new models to measure performance and I believe Profound have done a great job so far. The platform is intuitive and is easy to use for anyone who used traditional SEO marketing tools. **What do you dislike about Profound?** The launch and inclusion of new LLMs/Chatbots data into Profound feels rushed, while Profound customer support team is always willing to provide context, communication within UX around new features could be improved to manage expectations. **What problems is Profound solving and how is that benefiting you?** The biggest challenge it helps deal with is the monitoring and measurement of AI search performance, clients see this as an important area to monitor and Profound does provides insights and recommendations to navigate this new and to some extent unknown world of search experiences. ### 7. Agent Analytics That Clearly Tracks LLM Bot Behavior Over Time **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** February 12, 2026 **What do you like best about Profound?** Agent analytics; it lets me see how different LLM bots move through the website, which pages they interact with, and how their behavior changes over time. **What do you dislike about Profound?** Not necessarily a dislike, but I’d love to see a stronger connection between AI visibility metrics, bot movement across the site, and actual downstream traffic or performance impact. **What problems is Profound solving and how is that benefiting you?** It helps me understand our performance inside LLMs by showing where and how we appear, and how that visibility translates into real traffic and impact. ### 8. Perfect for AI visibility tracking and insights **Rating:** 5.0/5.0 stars **Reviewed by:** Maryia F. | DIgital PR & Content Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** August 07, 2025 **What do you like best about Profound?** The interface is clear and straightforward, there is not really any steep learning curve. I like the insights readily summarized by Profound, which makes it easier to immediately spot what's good and what's not so much without diving deep into the data. The functionality is top-notch and always improving, which is essential since things are moving fast in the AI space. **What do you dislike about Profound?** The support took quite a long time to respond to my ticket, however, the problem was solved well. **What problems is Profound solving and how is that benefiting you?** Tracking AI visibility of our product and getting insights on how our actions are contributing to it. ### 9. Love Profound - Great for increasing AI brand visibility **Rating:** 5.0/5.0 stars **Reviewed by:** Kathleen S. | Marketing Director, Mid-Market (51-1000 emp.) **Reviewed Date:** July 16, 2025 **What do you like best about Profound?** Profound has helped a lot with boosting our brand's AI visibility. I no longer have to run tons of queries on my own, and can rely on Profound to find areas of opportunity. We are able to get a good pulse on where we stand in the market, along with a better understanding of the narrative surrounding our brand. The tool is easy to use and the support is quick to reply. **What do you dislike about Profound?** They are developing the product so quickly that it is hard to keep up with all of the great new features :) **What problems is Profound solving and how is that benefiting you?** Helping with AI search result rankings. ### 10. Profound is the unlock we've been waiting for **Rating:** 5.0/5.0 stars **Reviewed by:** Austin M. | Director of Partnerships, Mid-Market (51-1000 emp.) **Reviewed Date:** July 14, 2025 **What do you like best about Profound?** Profound's ease of use and customer support has been outstanding. The tool has been an unlock for our team in determining where to focus our efforts to optimize our AI visibility. **What do you dislike about Profound?** Profound is innovating at a rapid pace, so occasionally I feel behind on some of the features/functionalities I may not be utilizing to the fullest extent. **What problems is Profound solving and how is that benefiting you?** Profound is allowing us to better consult our clients on how they should be thinking about AI visibility. Profound is the only way to tell the full story for companies in our space when it comes to GEO. It has benefitted us by unlocking new expertise for our client base. ### 11. Profound Is the SEO Solution We've Been Waiting For **Rating:** 5.0/5.0 stars **Reviewed by:** Gissel V. | Director of SEO, Mid-Market (51-1000 emp.) **Reviewed Date:** July 24, 2025 **What do you like best about Profound?** The platform is intuitive and easy to navigate, with a wide range of features that help us refine and optimize our strategy. What really sets Profound apart is the team; they're incredibly responsive, knowledgeable, and consistently go above and beyond to support us. **What do you dislike about Profound?** As the platform is still relatively new, there are occasional areas where refinement is needed. However, the team is receptive to feedback and has been proactive in implementing updates and new features based on my team's needs. **What problems is Profound solving and how is that benefiting you?** Profound is helping us better understand the modern buyer journey, especially in the context of AI-driven search experiences. It removes much of the guesswork from optimizing for AI platforms, which is an area where many legacy SEO tools have struggled to keep up. Profound fills a gap and gives us the clarity and direction we need to stay competitive. ### 12. Would highly recommend. Saves tones of time on what used to be manual work. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Mid-Market (51-1000 emp.) **Reviewed Date:** February 10, 2026 **What do you like best about Profound?** Saves so much time on what I used to do manually **What do you dislike about Profound?** Not as intuitive as I’d like it to be. Has a learning curve to it. **What problems is Profound solving and how is that benefiting you?** Automates and optimizes for AI search. Speeds up processes. Eliminated need of growing headcount ### 13. Powerful data and quick to ship new features **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** July 24, 2025 **What do you like best about Profound?** What I really like about Profound is how much data they provide and that it's updated often. The platform provides a really comprehensive view of AI model visibility and citation mix across a wide range of AI models. They’re also incredibly fast at shipping new features, and their team is great to work with. Anytime I have a question or need help, they’re quick to respond on Slack. **What do you dislike about Profound?** The platform can be a bit buggy at times, and fixes have sometimes taken several weeks. While the data the platform is really interesting, they don't provide a lot of support on how to optimize based on it. There aren’t many resources or best practices available to help turn those insights into an effective GEO strategy. **What problems is Profound solving and how is that benefiting you?** Profound is helping our team know how our company is showing in AI search. ### 14. Excellent for Assessing Client Visibility in LLMs **Rating:** 5.0/5.0 stars **Reviewed by:** Nicole S. | Content Director, Mid-Market (51-1000 emp.) **Reviewed Date:** February 11, 2026 **What do you like best about Profound?** Assessing my client's visibility in LLMs and where we should focus our efforts. **What do you dislike about Profound?** Has similar capabilities as other reporting tools like BrightEdge **What problems is Profound solving and how is that benefiting you?** Helping understand where to focus our client's content strategy to get more citations in LLMs ### 15. Popular AEO Tracker, But Free Trial Didn't Work and Support Unresponsive **Rating:** 1.5/5.0 stars **Reviewed by:** Nicolas B. | Growth, Small-Business (50 or fewer emp.) **Reviewed Date:** October 15, 2025 **What do you like best about Profound?** This is the most widely recognized AEO tracker tool **What do you dislike about Profound?** It simply doesn't work. I began their free trial on October 15th and attempted to add a topic to track, but the page remained blank. I also reached out to their support team, but I still haven't received any response **What problems is Profound solving and how is that benefiting you?** I am working on monitoring my company's AEO performance. ### 16. Easy to Use, but Expensive with Limited AI Prompt SV Data **Rating:** 3.5/5.0 stars **Reviewed by:** Jessica B. | Director of Content, Mid-Market (51-1000 emp.) **Reviewed Date:** February 11, 2026 **What do you like best about Profound?** Easy to use and log into. I enjoyed being able to see some real time data for my clients. **What do you dislike about Profound?** Pretty expensive tool, with limited AI prompt SV data **What problems is Profound solving and how is that benefiting you?** Reporting on AI visibility for brands ### 17. Intuitive, Fast-Growing Platform with a Highly Responsive Team **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** February 10, 2026 **What do you like best about Profound?** Fast growing, really reactive, great team and support, really intuative platform **What do you dislike about Profound?** Not all features are unlocked yet - can’t wait for them to come! **What problems is Profound solving and how is that benefiting you?** Our visibility on LLMs making us more seen by customers ### 18. Solid product with a lot of promise **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** February 09, 2026 **What do you like best about Profound?** Helps us understand how to better navigate LLM content creation. **What do you dislike about Profound?** They are growing a lot and are building the product at the same time so not super stable. **What problems is Profound solving and how is that benefiting you?** Drive LLM traffic to our website. ### 19. Simple UX and Constant Innovation **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** May 18, 2026 **What do you like best about Profound?** Simplicity of ux and constant innovation **What do you dislike about Profound?** Designed for broader topics and larger orgs **What problems is Profound solving and how is that benefiting you?** Reputation management for clients ### 20. Highly Beneficial Data Insights **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Mid-Market (51-1000 emp.) **Reviewed Date:** February 11, 2026 **What do you like best about Profound?** The insights you are able to develop from the data that is provided is very beneficial. **What do you dislike about Profound?** I wish there was a way you are able to use it on the fly, and not have to set up a specific domain to track ongoing. **What problems is Profound solving and how is that benefiting you?** Helping us answer questions on AI, specifically around what types of prompts people are using around specific brands and categories. ### 21. Profound has been a great tool for us! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 07, 2025 **What do you like best about Profound?** Profound has been really helpful in showing us how we appear within LLMs. They provide actionable insights which we have used to drive growth and strategy for the channel. They are great partners and we are excited to be working with them. It was really easy to set up and I love that they were able to show us a dashboard before we clicked "buy!" I have already recommended Profound to friends and colleagues so my "10" is genuine. **What do you dislike about Profound?** Some of the features aren't fully fleshed out yet. It gave us a couple of boneheaded recommendations so far. But the good outweighs the bad and they are always improving! **What problems is Profound solving and how is that benefiting you?** Profound is helping us grow AEO as a channel. ### 22. Profound: Best-In-Class Information Organization **Rating:** 5.0/5.0 stars **Reviewed by:** Jesse A. | SVP Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** October 16, 2025 **What do you like best about Profound?** I appreciate Profound for its excellent reputation and ease of setup. The software proves to be incredibly useful in organizing information, making it easily digestible. Its topics and query features are particularly helpful. Additionally, I find it to be the best in class. **What do you dislike about Profound?** Profound does not directly aid in ASR and AI ad strategy enhancement despite its usefulness in other areas. **What problems is Profound solving and how is that benefiting you?** I use Profound to rank my business among competitors and track site citations, making strategic decisions easier and improving my organization's efficiency. ### 23. Profound is great **Rating:** 5.0/5.0 stars **Reviewed by:** nick s. | Growth Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** June 02, 2025 **What do you like best about Profound?** Profound gives us clear insights into our AI visibility, helping us better understand performance and exposure across key channels. The team behind Profound is incredibly supportive and responsive, and the pricing structure works well for us. It’s a big focus going forward as we scale our efforts. **What do you dislike about Profound?** Nothing major stands out at the moment. If anything, we'd like to see even more customization options for dashboards in the future and ideas for content that will help us rank better. **What problems is Profound solving and how is that benefiting you?** Profound helps us solve the problem of limited visibility into how our AI content is being discovered, engaged with, and ranked across different platforms. Before using Profound, it was difficult to pinpoint where we were gaining traction or falling short. Now, we get actionable insights into performance trends, keyword visibility, and competitive benchmarks. This has helped us make more informed decisions, prioritize the right initiatives, and ultimately improve our reach and results. ### 24. Perfect Review for Tracking AI searches **Rating:** 4.5/5.0 stars **Reviewed by:** Justin F. | Head of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** July 20, 2025 **What do you like best about Profound?** We wouldn't have an AI strategy without Profound. The tool gave us insight on how we are performing today and where opportunities are. This enabled us to built a robust AI strategy for how we were going to improve our visbility, citation, and sentiment. The best part is we are then able to track how our changes impact AI driven acquisitions over time and monitor success of our initiatives. Being able to analyze where key queries are sourced from is also extremely helpful information to feed to our partnership and affiliate channels. **What do you dislike about Profound?** It's a new tool in an evolving landscape. As such bugs are somewhat common, but the team works to resolve them fast for us. **What problems is Profound solving and how is that benefiting you?** Provides visibilty into Found's impression share across different AI platforms. ### 25. Great replacement for new search era to conventional SEO platforms **Rating:** 4.5/5.0 stars **Reviewed by:** Adam W. | Chief Marketing Officer, Mid-Market (51-1000 emp.) **Reviewed Date:** August 01, 2025 **What do you like best about Profound?** Very clear and easy to set up domains and corresponding prompts to measure AI visibility. The competitive sets are very valuable and the customer support has been highly responsive. **What do you dislike about Profound?** So far the setup process has required manual implementation from the Profound team. It may be related to the service level we're using, but would be nice to input whichever domains you want after the first one - like traditional SEO paltforms. **What problems is Profound solving and how is that benefiting you?** AI visibility as search behavior has changed materially with consumers. ### 26. Real visibility into how AI views and cites your brand **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** July 24, 2025 **What do you like best about Profound?** Profound gives us a crystal clear view of how our brand shows up across AI platforms like ChatGPT, Perplexity, and Google AI Overviews. The dashboards are detailed but intuitive, and the sentiment analysis actually adds context, not just color-coded fluff. Compared to other tools we tried, Profound just feels more complete and less gimmicky. **What do you dislike about Profound?** The pricing can feel a bit steep for smaller teams, but it makes sense given the depth of what it offers. **What problems is Profound solving and how is that benefiting you?** Profound gives us clear visibility into how AI platforms like ChatGPT and Perplexity mention our brand. We can now track citations, gauge sentiment, and use those insights to guide content strategy and improve AI search performance. It’s become essential for staying ahead in the AI-driven search landscape. ### 27. Meaningful insights that create actionable opportunities. **Rating:** 4.5/5.0 stars **Reviewed by:** Adam F. | SEO Manager, Enterprise (> 1000 emp.) **Reviewed Date:** August 08, 2025 **What do you like best about Profound?** Understanding the sentiment surrounding the prompt responses through the different Answer Engines. Additionally the share of voice and visibility metrics provide good resources for benchmarking activities. **What do you dislike about Profound?** The understanding of what and how the prompts are created and if they are too specific to your website or brand in order to help draw positive reinforcement of the product. **What problems is Profound solving and how is that benefiting you?** Obtaining a benchmark for GEO strategies and overall insights into how the brand is being referenced and discussed through LLMs. ### 28. Essential Tool for Tracking Brand Performance in AI **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** November 24, 2025 **What do you like best about Profound?** The dashboard is clean, intuitive, and easy to draw the conclusions I need to build my AEO strategy. **What do you dislike about Profound?** I wish there was an easier way to know if we're tracking the most frequent prompts in our industry. **What problems is Profound solving and how is that benefiting you?** Profound gives me a way to track brand performance in LLMs and AI overviews so I can create and execute a strategy for AEO. ### 29. Excellent product that gives us not just tracking, but tangible recommendations and help **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** July 07, 2025 **What do you like best about Profound?** The most useful is their ability to accurately track the impact of our AI SEO activities and see how we are performing on these new channels. I enjoy how easy it is to view our performance and find out where our projects have had impact. I use Profound multiple times a day, and I'm not even an SEO manager. However, the value doesn't stop there! Their product gives tangible next steps, helps identify keywords, and even helps create new content. Additionally, their team has been a great thought partner in the space and is always responsive when we have questions. **What do you dislike about Profound?** Genuinely a great product and nothing to dislike. Still a few features in beta, but they're continuing to get better as they roll out. **What problems is Profound solving and how is that benefiting you?** Increasing our AI SEO presence. ### 30. Outstanding Onboarding Support Made All the Difference **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** October 21, 2025 **What do you like best about Profound?** The team who worked with us through the set up and getting accustomed with the tool is just the best - thank you Sapphira Ching! the integration within our company has run very smoothly. **What do you dislike about Profound?** It would be great if the tool could be conversational too, ask questions and get answers from the data in the dashboard, it would definitely increase my frequency of use **What problems is Profound solving and how is that benefiting you?** I wanted to know whats my brand visibility vs competiton ### 31. Profound is user friendly, insightful, and actionable just from the UX. **Rating:** 4.0/5.0 stars **Reviewed by:** Kassy E. | Director, Earned and Owned Strategy, Small-Business (50 or fewer emp.) **Reviewed Date:** August 08, 2025 **What do you like best about Profound?** My favorite thing about Profound are the actionable insights it gives you without further analysis. The visuals, particularly in when comparing competitors, makes it really easy to understand where your website sits amongst the competition. **What do you dislike about Profound?** I wish data could be historical, which would allow for quicker turnarounds for analyses. **What problems is Profound solving and how is that benefiting you?** Profound is giving me AI search data that goes beyond Google, something that fills a huge gap in my day to day work. ### 32. Profound is really powerful, has great design, and is very easy to get started with. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** July 22, 2025 **What do you like best about Profound?** I found the design of Profound very easy to use. The amount of data is enlightening and powerful. I'm just getting started incorporating the learnings into our marketing process, but I can see how this would positively impact things for us. **What do you dislike about Profound?** I wish there was a bit more power in helping me understand which prompts I should add. I also wish there was some scoring or feedback on the quality of the prompts, and if I'm even tracking the right topics. Finally, I wish that the installation with Webflow was easier for us. **What problems is Profound solving and how is that benefiting you?** Profound is helping me understand if our website and product are showing up in LLM queries and if we are being discovered by LLMs. ### 33. A Transformative Approach to Modern SEO Needs **Rating:** 5.0/5.0 stars **Reviewed by:** Ale D. | Enterprise (> 1000 emp.) **Reviewed Date:** August 13, 2025 **What do you like best about Profound?** I appreciate the well-built UIs in Profound, which focus on enhancing customer experience with clear navigation. The data manipulation insights are very helpful, allowing us to understand the shift in consumer behavior better. The collaboration with the Profound team has been key to navigating this new space effectively. **What do you dislike about Profound?** Because it is a new domain altogether, it is very hard to understand so it's definitely some handholding is needed at the beginning to understand what the app tries to communicate **What problems is Profound solving and how is that benefiting you?** Profound helps us adapt to shifts from traditional SEO to LLMs, offering valuable insights and enabling us to strategically adjust our content exposure and consumer engagement. ### 34. Profoundly insightful and efficient for market research **Rating:** 5.0/5.0 stars **Reviewed by:** Stefan Z. | Head of Organic, Enterprise (> 1000 emp.) **Reviewed Date:** July 23, 2025 **What do you like best about Profound?** Profound offers a streamlined way to access high-quality market research reports from a wide range of industries. The platform’s intuitive interface and powerful search filters make it easy to find exactly what I need. I especially appreciate the ability to filter by platform. **What do you dislike about Profound?** Summary feature would enhance the experience - easier way to do research. **What problems is Profound solving and how is that benefiting you?** Generating insight into how brands are being cited and used in LLM and AI tools - it's my Brightedge for AIO ### 35. Leader in AI SEO **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** August 07, 2025 **What do you like best about Profound?** Being able to see, from an industry perspective, where ChatGPT and other AI platforms are pulling their information from is like getting a map of the places we should be reaching out to for partnership opportunities. **What do you dislike about Profound?** i wish the platform was a bit more prescriptive - would be great if it could comb blog content and the website and highlight more specific areas or articles for optimization and improvement **What problems is Profound solving and how is that benefiting you?** Looking to Profound to see what keywords we are showing up for in AI and also identifying areas of opportunity to improve how we are cited, both internally and through potential content partnerships or on external platforms. ### 36. Excellent tool, kind of expensive **Rating:** 4.5/5.0 stars **Reviewed by:** Brad D. | Founder, Internet, Mid-Market (51-1000 emp.) **Reviewed Date:** August 13, 2025 **What do you like best about Profound?** The product is absolutely awesome. It helped us better understand how and when LLMs are recommending our product and gave us novel ideas for how to influence and increase the traffic. It was really easy to get started and use and the depth of data was pretty good. We spent a few solid days digging into all of the data and coming up with action items based on the insights. **What do you dislike about Profound?** It's too expensive; we plan to just turn it on every once in a while to gather new insights. **What problems is Profound solving and how is that benefiting you?** Understanding and increasing traffic from LLMs like ChatGPT, Perplexity, and Gemini. ### 37. Powerful visibility and insights to get you ready for the future, room for improvement with UX **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** July 28, 2025 **What do you like best about Profound?** • Provides visibility into how answer engines interpret and present our content • Shows how our brand appears in LLM responses across different AI platforms • Identifies which content pieces are being cited most frequently by AI systems • Delivers actionable intelligence that directly informs our content strategy optimization • Support team is responsive and knowledgeable **What do you dislike about Profound?** • UI performance is slow and can be frustrating during daily use • Performance issues have gotten worse as our data volume has increased **What problems is Profound solving and how is that benefiting you?** • Visibiility into to AI search performance • See competitor performance • Prove optimization efforts actually work • Actually have something to show in meetings and conversations ### 38. Helped us understand and boost AI visibility fast **Rating:** 4.5/5.0 stars **Reviewed by:** Gal D. | CTO, Small-Business (50 or fewer emp.) **Reviewed Date:** August 13, 2025 **What do you like best about Profound?** It shows exactly how AI platforms see and talk about our brand. The insights are clear, actionable, and easy to integrate into our workflow. The templates and analytics save us a ton of time. **What do you dislike about Profound?** Honestly very little. Sometimes I wish the platform had even more automation for publishing changes, but the core tools already make a big impact. **What problems is Profound solving and how is that benefiting you?** Profound helps us see exactly how AI platforms talk about our brand and where we appear in AI answers. This means we can focus our content and marketing efforts where they’ll have the biggest impact, saving time and improving visibility fast. ### 39. "Profound makes AI Search Data analysis simple yet comprehensive" **Rating:** 4.5/5.0 stars **Reviewed by:** Febin J. | Search Engine Optimization Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** July 18, 2025 **What do you like best about Profound?** The feature that I love the most is the 'Actions' section, where they share practical AI visibility recommendations. I am also a fan of their Sentiment Analysis report. **What do you dislike about Profound?** I would have loved if Profound also had the feature to integrate with analytics to provide actual traffic data **What problems is Profound solving and how is that benefiting you?** Personally I use profound to fuel our AIO strategies and find opportunities from the answers received from the large pool of prompts for each keyword categories. ### 40. We use Profound to stay ahead of SEO trends in AI search **Rating:** 5.0/5.0 stars **Reviewed by:** Bryan D. | CEO, Mid-Market (51-1000 emp.) **Reviewed Date:** July 15, 2025 **What do you like best about Profound?** Learning what is working in AI Search versus traditional Google/Bing is critical. This has helped us with SEO and our blog writing for traffic. It is easy to use and implement. The team is supportive and great to work with to support us. **What do you dislike about Profound?** Nothing specific. They continue to adapt their product. We have a few product lines and we noticed early that we need to be at the product level. They adapted quickly and great learnings for all. **What problems is Profound solving and how is that benefiting you?** Specifically it is search in the newer AI tools. 50% of my search is now in ChatGPT and it works differently. Understanding this is enabling us to keep our traffic up with SEO. ### 41. Profound makes AI visibility simple and powerful **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 22, 2025 **What do you like best about Profound?** We look at Profound as the new generation of analytics for an AI-first world. Just like SEO tools helped reverse engineer Google, Profound lets us see in real time how our brand shows up across AI engines like ChatGPT, Gemini, and Perplexity. It does the work we would otherwise try to do manually. What would take a person or more on our team, Profound delivers instantly in a clear and digestible way. That helps us make high impact decisions quickly. **What do you dislike about Profound?** There is not much to dislike. More integrations with dashboard tools would be nice, but it is already delivering strong value on its own. **What problems is Profound solving and how is that benefiting you?** Yes. For any company leader who wants clarity on how their brand is represented in the new AI landscape, Profound is an amazing tool. ### 42. Try Profound - Really Give Them a Try **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** July 16, 2025 **What do you like best about Profound?** Profound stands out with its ability to provide crystal-clear insights into a brand's AI presence and share of voice, helping marketers and businesses make informed, strategic decisions. Its intuitive dashboard and actionable recommendations simplify complex data, turning it into a powerful tool for driving visibility and competitive advantage. **What do you dislike about Profound?** We are new to the platform. No dislikes to report at this time. **What problems is Profound solving and how is that benefiting you?** Profound solves the challenge of measuring AI presence and share of voice by providing actionable insights that empower marketers and businesses to refine strategies, outperform competitors, and amplify their visibility across platforms. With its intuitive dashboard and data-driven clarity, it turns complex analytics into a competitive advantage. ### 43. Great product for AEO **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** October 07, 2025 **What do you like best about Profound?** The insights are excellent. AEO felt like shooting in the dark before Profound, and now we have actionable insights that are driving real uplift. The team is great and easy to work with since day 1. I would highly recommend them. **What do you dislike about Profound?** No downsides to report. They have been nothing short of excellent and have been constantly shipping requested features. **What problems is Profound solving and how is that benefiting you?** Insights and analytics for AEO ### 44. Profound Delivers Great Insights Into Our AEO Performance **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** February 10, 2026 **What do you like best about Profound?** Profound gives great insight into my and my competitors' AEO performance. **What do you dislike about Profound?** Since it’s a relatively new tool, many features are still in development or feel incomplete at this stage. **What problems is Profound solving and how is that benefiting you?** Profound is helping us with AEO research and ongoing improvements. ### 45. A Platform That Keeps Getting Better **Rating:** 4.0/5.0 stars **Reviewed by:** Tanmay S. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 08, 2025 **What do you like best about Profound?** It has a simple and clean UI. A great tool to track your AI visibility. If you are looking for a tool for your GEO strategy, this can be a great option. **What do you dislike about Profound?** They still need to add Claude, Deepseek, Gemini and Grok on their platform. There’s still some room for improvement in terms of suggested action items. **What problems is Profound solving and how is that benefiting you?** It is helping brands to know their AI visibility metrics and how can they improve it. You can say it is an analytics tool for GEO. ### 46. The cutting edge of LLM insights **Rating:** 5.0/5.0 stars **Reviewed by:** Graham M. | Senior Web Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 04, 2025 **What do you like best about Profound?** Provides insights into how LLMs handle prompts and give answers **What do you dislike about Profound?** It's still a new space so while it's currently the best there are still ao many unknowns. **What problems is Profound solving and how is that benefiting you?** How is the messaging about our company being perceived by LLMs, and if it's not visible or the sentiment is negative, which actions we can take. ### 47. Deep LLM Visibility + Fast Paced Development **Rating:** 4.0/5.0 stars **Reviewed by:** Erik E. | SEO Manager, Enterprise (> 1000 emp.) **Reviewed Date:** June 20, 2025 **What do you like best about Profound?** - The best method of calculating Share of Voice and Citation Share across LLMs - Feels like there's a meaningful product update every other week **What do you dislike about Profound?** - Need to work on the actionability of the data (not specific to just Profound, haven't seen a tool that does this well yet) **What problems is Profound solving and how is that benefiting you?** - Profound helps us understand our visibility across LLMs by each product area - Helps us measure the impact of our LLM search strategy ### 48. Profound provided brand visibility in a comprehensive way. **Rating:** 4.0/5.0 stars **Reviewed by:** Chris L. | Head of Marketing and eCommerce, Mid-Market (51-1000 emp.) **Reviewed Date:** August 01, 2025 **What do you like best about Profound?** It was easy to move around the platform to evaluate where our brand was presented in LLM prompts and searches. Plus it is helpful to view our brand against competitors. **What do you dislike about Profound?** Some of the agentic setup was a little confusing. More out of the box type tools would be helpful. **What problems is Profound solving and how is that benefiting you?** Visibility into where our brand is showing up in LLM prompts and searches. That helps us understand the exact prompts where we should focus content and relevance around especially if competitors are showing up and we are not. ### 49. A Powerful Tool to Navigate the AI Search Landscape **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 13, 2025 **What do you like best about Profound?** Profound has helped unlock AI search visibility tracking and analysis capabilities I didn't previously have access to. **What do you dislike about Profound?** There is a slight learning curve with understanding the nuances of the tool. It also doesn't replace traditional SEO tools, so teams still require supplementary tools on top of Profound. **What problems is Profound solving and how is that benefiting you?** It helps to understand a client's AI visibility and provides specific recommendations on how to further increase their presence in LLMs, something that was previously more difficult to identify without the tool. ### 50. great start **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 28, 2025 **What do you like best about Profound?** Profound is clearly solving a problem that many businesses are having: how do we know what LLM searches are saying about me? They've solved it cleverly - by approximating what people might search for when they're asking about your business. The UI is intuitive and everyone we've talked to has been smart and happy to help us with what we need. **What do you dislike about Profound?** There's a general challenge in the space -- how does my business get visibility into when we're *actually* mentioned in LLM searches and how does it convert into real business? If Profound could give me visibility into what people are *actually* searching for on LLM searches, that would be the holy grail. **What problems is Profound solving and how is that benefiting you?** Profound helps us answer the question: what is being searched for? - [View Profound pricing details and edition comparison](https://www.g2.com/products/profound/reviews?page=7§ion=pricing&secure%5Bexpires_at%5D=2026-05-19+12%3A24%3A26+-0500&secure%5Bsession_id%5D=d6c3fea7-b6e8-49a1-a488-ee2e96adcfe6&secure%5Btoken%5D=7131eb3ddd0149b8e7c509b1fbf193f95ae72dff97f3d913940b00c06fd34370&format=llm_user) ## Profound Integrations - [Akamai Content Delivery Solutions (CDN)](https://www.g2.com/products/akamai-content-delivery-solutions-cdn/reviews) - [AWS and Cloud Services](https://www.g2.com/products/aws-and-cloud-services/reviews) - [BaseHub](https://www.g2.com/products/basehub/reviews) - [Claude](https://www.g2.com/products/anthropic-claude/reviews) - [Claude](https://www.g2.com/products/claude-2025-12-11/reviews) - [Cloudflare Application Security and Performance](https://www.g2.com/products/cloudflare-application-security-and-performance/reviews) - [Cloudflare One (SASE)](https://www.g2.com/products/cloudflare-one-sase/reviews) - [Contentful](https://www.g2.com/products/contentful/reviews) - [Fastly Content Delivery](https://www.g2.com/products/fastly-content-delivery/reviews) - [Ga4Auditor](https://www.g2.com/products/ga4auditor/reviews) - [Gamma](https://www.g2.com/products/gamma-gamma/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Google Cloud Platform (GCP) - Alliance](https://www.g2.com/products/google-cloud-platform-gcp-alliance/reviews) - [Google Search Console](https://www.g2.com/products/google-search-console/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [n8n](https://www.g2.com/products/n8n/reviews) - [Netlify](https://www.g2.com/products/netlify/reviews) - [Parallel](https://www.g2.com/products/withparallel-parallel/reviews) - [Perplexity](https://www.g2.com/products/perplexity/reviews) - [Sanity](https://www.g2.com/products/sanity/reviews) - [Slack](https://www.g2.com/products/slack/reviews) - [Tableau](https://www.g2.com/products/tableau/reviews) - [v0](https://www.g2.com/products/vercel-v0/reviews) - [Vercel](https://www.g2.com/products/vercel/reviews) - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews) - [YouTube Transcripts](https://www.g2.com/products/youtube-transcripts/reviews) ## Profound Features **AI Visibility & Tracking** - AI Mention Tracking - AI Search Ranking Insights **AI Content Structuring - AI Search Visibility Optimization tools ** - AI-Optimized Content Structuring - Schema & Structured Data Optimization - AI-Readable Content Formatting - LLM-Ready Content Preparation **Sentiment & Brand Analysis** - AI Sentiment Monitoring - AI Hallucination Detection **Semantic Optimization & Entity Intelligence - AI Search Visibility Optimization tools ** - Entity Recognition & Mapping - Knowledge Graph & Entity Linking - Semantic Content Analysis - Topic Authority Optimization **Competitive Benchmarking** - Industry AI Sentiment Benchmarking - Competitor AI Presence Comparison **AI Retrieval Optimization - AI Search Visibility Optimization tools ** - Passage & Chunk Optimization - AI Citation Optimization - Retrieval Readiness Analysis - AI Query Matching Analysis **AI Content Optimization** - Semantic Optimization for AI Models - AI-Driven Content Recommendations **AI Visibility Monitoring & Analytics - AI Search Visibility Optimization tools ** - AI Citation Monitoring - AI Answer Visibility Tracking - Generative Search Performance Analytics **Reporting & Alerts** - Real-Time AI Mention Alerts - AI Visibility Reporting **Workflow & Platform Integrations - AI Search Visibility Optimization tools ** - CMS & Publishing Workflow Integrations ## Top Profound Alternatives - [Semrush](https://www.g2.com/products/semrush/reviews) - 4.5/5.0 (3,275 reviews) - [Scrunch AI](https://www.g2.com/products/scrunch-ai/reviews) - 4.6/5.0 (72 reviews) - [BrightEdge](https://www.g2.com/products/brightedge/reviews) - 4.4/5.0 (794 reviews)