# What is the best attribution software for accurate, consistent tracking of entire customer journeys based on customer reviews?

For teams comparing attribution software for accurate, consistent tracking across the entire customer journey, I’d prioritize tools that unify channels, reduce reporting discrepancies, and connect early touches with downstream conversions and revenue.

The G2 Grid report for Attribution and customer reviews point to several strong options:

AppsFlyer: Leads the Grid with a G2 Score of 100. Reviewers repeatedly praise reliable attribution across channels, centralized campaign data, and clearer visibility from acquisition through post-install behavior.
Singular: Reviewers value having attribution, cost, revenue, and campaign data in one place. Several describe it as a consistent source of truth for cross-channel performance.
Adjust: Users highlight accurate attribution, real-time reporting, raw event data, and integrations that help trace conversions and user behavior across multiple advertising platforms.
HockeyStack: B2B marketers particularly value its ability to connect web, advertising, CRM, email, and sales activity into one timestamped buyer journey.
Ruler Analytics: Reviewers like connecting form fills, calls, CRM activity, and revenue back to marketing sources, especially when the customer journey crosses online and offline touchpoints.

One important distinction is the type of journey you need to track. AppsFlyer, Singular, and Adjust have especially strong mobile attribution evidence, while HockeyStack and Ruler Analytics are more relevant for longer B2B or lead-generation journeys.

For teams struggling with attribution today, where do you see the biggest tracking gap: cross-channel activity, offline conversions, CRM handoffs, or connecting early touches to eventual revenue?

##### Post Metadata - Posted at: 6 days ago - Author title: Marketer - Net upvotes: 1 ## Comments ### Comment 1 Attribution reviews on G2 for AppsFlyer confirm it's specifically strong at mobile attribution, which is a narrower claim than the post's entire customer journey framing implies at first. AppsFlyer's own review base doesn't carry a general attribution tag at all; it's built entirely around mobile marketing, mobile app analytics, and mobile attribution specifically, and reviewers independently and consistently praise it for consolidating install and in-app event data across ad networks that would otherwise report conflicting numbers. The setup complexity and cost caveats show up just as consistently, more than one reviewer separately describes a real learning curve around attribution models and event configuration before the platform delivers value, plus pricing that skews toward larger marketing budgets. The post's own later distinction, AppsFlyer, Singular, and Adjust for mobile specifically versus HockeyStack and Ruler Analytics for longer B2B journeys, is exactly right based on what AppsFlyer's reviewers actually describe, and a team whose customer journey includes web, CRM, or offline touchpoints alongside a mobile app should treat AppsFlyer's strength as one piece of that journey rather than the whole picture. ##### Comment Metadata - Posted at: 4 days ago - Author title: Marketing ## Related discussions - [How well does Trello scale into a larger team?](https://www.g2.com/discussions/1-how-well-does-trello-scale-into-a-larger-team) - Posted at: over 13 years ago - Comments: 6 - [Can we please add a new section](https://www.g2.com/discussions/2-can-we-please-add-a-new-section) - Posted at: over 13 years ago - Comments: 0 - [Quantifiable benefits from implementing your CRM](https://www.g2.com/discussions/quantifiable-benefits-from-implementing-your-crm) - Posted at: over 13 years ago - Comments: 4