--- title: Prisma Reviews meta_title: 'Prisma Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 437 reviews by the users' company size, role or industry to find out how Prisma works for a business like yours. aggregate_rating: rating_value: 4.0 review_count: 437 scale: '5' date_modified: '2026-08-07' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Prisma Reviews **Vendor:** Mediaocean **Category:** [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising) **Average Rating:** 4.0/5.0 **Total Reviews:** 437 ## About Prisma As part of Mediaocean, Prisma enables advanced, AI-driven media buying, optimization, and execution. Our platform connects brands, agencies, suppliers, data providers, and ad tech partners within a unified end-to-end workflow across all channels to drive operational efficiency and performance. Independent from day one, we power over 100,000 users around the world with unmatched scale to deliver optimal outcomes. Visit go.prisma.mediaocean.com/ for more information. ## Prisma Pros & Cons **What users like:** - Users find Prisma to be **easy to use and navigate** , appreciating the organized data and daily functionality. (170 reviews) - Users value the **efficiency** of Prisma, appreciating its streamlined approval process that enhances accuracy and job optimization. (55 reviews) - Users value the **streamlined campaign management** features of Prisma, enhancing organization and minimizing manual follow-ups. (54 reviews) - Users value the **intuitive navigation** of Prisma, finding it visually clear and easy to use. (49 reviews) - Users praise Prisma's **clear and easy-to-navigate interface** , enhancing their experience in media planning and budgeting. (49 reviews) - Helpful (33 reviews) - Users appreciate the **comprehensive suite of tools** in Mediaocean, enhancing their advertising operations effectively. (33 reviews) - Users appreciate the **comprehensive campaign management features** of Mediaocean, streamlining all advertising in one platform. (31 reviews) - Campaigns (29 reviews) - Easy Navigation (29 reviews) **What users dislike:** - Users find the **slow performance** of Prisma frustrating, affecting usability and campaign creation efficiency. (67 reviews) - Users experience **error issues** with Prisma, including slow load times and lost changes during data entry. (44 reviews) - Users find the **functionality limitations** of Prisma frustrating, highlighting a steep learning curve and UI clunkiness. (44 reviews) - Users face frequent **technical issues** with Prisma, causing frustration during invoice uploads and data reconciliation. (44 reviews) - Users find Mediaocean **not user-friendly** , citing non-intuitive design and quirks that complicate the learning process. (39 reviews) - Users report experiencing **software bugs** in Prisma, including unlabeled buttons and frustrating glitches affecting usability. (32 reviews) - Users experience **slow loading** times with Prisma, which affects navigation and overall performance during critical tasks. (28 reviews) - Software Errors (28 reviews) - Software Instability (27 reviews) - Campaign Management (26 reviews) ## Prisma Reviews ### 1. Best in the Industry **Rating:** 5.0/5.0 stars **Reviewed by:** Mohammed A. | Sr Recruiter, Small-Business (50 or fewer emp.) **Reviewed Date:** July 09, 2024 **What do you like best about Prisma?** It's a best platform to promote your product in to International market **What do you dislike about Prisma?** Nothing yet come accross any bad about it. **What problems is Prisma solving and how is that benefiting you?** Problem solving with mediaocean is my marketing was very bad now they are doing great job in advertising my product ### 2. User friendly **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Online Media | Small-Business (50 or fewer emp.) **Reviewed Date:** July 08, 2024 **What do you like best about Prisma?** User friendly platform, very easy to use. Everything in one place **What do you dislike about Prisma?** It takes forever to refresh pages sometime It takes time to load **What problems is Prisma solving and how is that benefiting you?** Ability to have everything in one place Ability to add goals Ability to check finance and pacing ### 3. Mediaocean review **Rating:** 4.0/5.0 stars **Reviewed by:** Ankur B. | Automation and Insights Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** July 10, 2024 **What do you like best about Prisma?** Mediaocean as a platform allows to manage all media through single platform with integrated workflows and API **What do you dislike about Prisma?** Lacks support for traditional media. Also User Interface is quite sluggish at times. **What problems is Prisma solving and how is that benefiting you?** Able to manage all platforms in one place. ### 4. Easy to use tool for timesheet and time off management **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** July 08, 2024 **What do you like best about Prisma?** The tool is easy to use and intuitive. There are not too many complicated steps. **What do you dislike about Prisma?** The user interface could be improved. The UI of the website look outdated. **What problems is Prisma solving and how is that benefiting you?** Integrating all platform into once. ### 5. Exceeded Expections: above and beyond **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Graphic Design | Small-Business (50 or fewer emp.) **Reviewed Date:** July 17, 2024 **What do you like best about Prisma?** Mediaocean is very useful when it comes to providing direct access to a huge network of partners across various medias and technology. I think it's definitely the future of ad technology **What do you dislike about Prisma?** the interface might seem a little outdated for a company focusing on advanced technology **What problems is Prisma solving and how is that benefiting you?** Mediaoceab helps me reach a wider audience ### 6. Exceptional products with impeccable service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Staffing and Recruiting | Small-Business (50 or fewer emp.) **Reviewed Date:** July 23, 2024 **What do you like best about Prisma?** Top-of-the-line advertising services at a cost-effective rate **What do you dislike about Prisma?** Mediaocean should be more well-known by the average person so a wider outreach is needed from a marketing perspective. **What problems is Prisma solving and how is that benefiting you?** Gaining greater outreach of my services through the optimization of marketing tools via the use of machine learning. ### 7. Helpful Software **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Banking | Small-Business (50 or fewer emp.) **Reviewed Date:** July 24, 2024 **What do you like best about Prisma?** It was very intuitive and easy to use. Enjoyed the UI/UX! **What do you dislike about Prisma?** Mediaocean could utilize AI better to enhance the tool. **What problems is Prisma solving and how is that benefiting you?** It is helping to expand the reach of our messaging ### 8. Efficient **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** July 10, 2024 **What do you like best about Prisma?** Its easy to use and training was easy as well **What do you dislike about Prisma?** Nothing, it does the work. No complains. **What problems is Prisma solving and how is that benefiting you?** Make the ads reach the clients. It brings more leads ### 9. Pleasant, Easy, Helpful and Necessary **Rating:** 5.0/5.0 stars **Reviewed by:** Ricardo M. | Enterprise (> 1000 emp.) **Reviewed Date:** May 09, 2023 **What do you like best about Prisma?** Personally, I believe the most helpful thing about Mediaocean is that it keeps track the plans and budgets I put together for the clients our agency works with along with any changes that occur from an IO standpoint. It's also the industry standard and you can take it anywhere! Also love how it integrates with Innovid and Google campaign manager making it a seamless transition from one platform to other allowing for streamlined trafficking process. **What do you dislike about Prisma?** For me personally, what I dislike about mediaocean when it comes to prisma is how the budgets can flunk around and get a little bit disorganized when you need to change something in the plan - similarly with whatever Units you're working with (You have to create an export file to change it in some instances which in turn makes the dollars flunk around) **What problems is Prisma solving and how is that benefiting you?** Accurate spending I the main I would say. Mediaocean allows me to see if we're being billed accurately depending on the plan. Definitely a lot more productive and allows us to focus on optimizing campaigns ### 10. The only ad management platform you need **Rating:** 4.5/5.0 stars **Reviewed by:** Lucy T. | Owner & CEO, Furniture, Mid-Market (51-1000 emp.) **Reviewed Date:** August 09, 2023 **What do you like best about Prisma?** Mediaocean has a very large publisher library that can be targeted with low CPMs. It's easy to narrow your targeting down which prevents a huge amount of ad waste, and we didn't have any trouble with setting it up for our advertising efforts **What do you dislike about Prisma?** The charting features don't go far beyond simple linear reports. We've had to use api to integrate it into our data visualisation tool to be able to make half decent reports **What problems is Prisma solving and how is that benefiting you?** We use Mediaocean mainly to advertise product/service launches. It's helped us reach huge audiences with relatively low CPMs. We can easily set up our audiences, manage our whitelisting, set up ads, and start our campaigns from scratch much faster than you can with some of the other platforms I've tried in the past ### 11. Complete experience **Rating:** 5.0/5.0 stars **Reviewed by:** Giovanni L. | Media Account Manager, Enterprise (> 1000 emp.) **Reviewed Date:** February 24, 2023 **What do you like best about Prisma?** I can access all of the campaign details and info on my accounts. So it is my day-a-day most used platform. In addition, I like that the reports are accurate and helped me analyze different topics of the campaigns. **What do you dislike about Prisma?** What I dislike the most is that I cannot quit the invoices tab from my favorites. The star doesn't let me unclick it, so any time I reopen the system, I am transferred to the invoices tab. **What problems is Prisma solving and how is that benefiting you?** Mediaocean give me reports with the status specific campaigns and invoices, so I can focus directly on them instead of creating the reports manually. Mediaocean also helps me showing the missing invoices that I need to add in the system. ### 12. Prisma - A daily tool used that has been pleasant for the most part **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 09, 2023 **What do you like best about Prisma?** - I like the feature that allows you to contact media ocean support within the tool for instant assistance, which is always pleasant and resourceful. - the drag-and-drop feature across tactics is helpful and speeds the inputting process up **What do you dislike about Prisma?** - We encountered a client-wide issue last week after back-end data was transferred from MediaOcean to the agency that had kinks and prevented us from inputting campaigns for 2-3 days. It was also called out on our end which made me think that there should be a testing/review process on Mediaoceans side before going through with a massive change like this. - when clicking on the search bar to search for campaigns, it would be helpful to have the last 5-8 campaigns worked on to show up right there. **What problems is Prisma solving and how is that benefiting you?** generating placement names that we use to traffic creative that different companies will provide to us. Prisma does this efficiently and I appreciate the exporting file it provides ### 13. MediaOcean: the perfect tool for reconciliation, trafficking and media delivery management **Rating:** 5.0/5.0 stars **Reviewed by:** Dan C. | Copywriter & Digital Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** August 10, 2023 **What do you like best about Prisma?** Able to track media spends month over month, track publishers and providers, reconcile invoices in a timely and accurate fashion. The support staff are some of the finest in the industry. **What do you dislike about Prisma?** Given the nature of the service, changes are frequently being made that can often require time and re-education through trial and error that can, at times, slow things down. **What problems is Prisma solving and how is that benefiting you?** Media delivery, especially when it comes to digital media is often difficult to gain oversight into. As media professionals, we don't necessarily want to always rely on delivery reports from third parties or vendors. ### 14. The best way to reach your target audience **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Sports | Small-Business (50 or fewer emp.) **Reviewed Date:** June 28, 2023 **What do you like best about Prisma?** Meadiaocean is so good. It's made my marketing life so much easier. I can track my campaigns, manage my budget, and get my message out there with just a few clicks. I love it! **What do you dislike about Prisma?** When considering potential drawbacks, it is worth noting that while there are no major negative points to mention, it is fair to say that there might be a slight learning curve involved. While the software offers a wide range of features, it may not be the most intuitive option available, requiring users to invest some time to familiarize themselves with its fuctionalities. However, once users overcome this initial learning curve, they can fully leverage the software's extensive capabilities and benefit from its comprehensive set of tools. **What problems is Prisma solving and how is that benefiting you?** Mediaocean is the bee's knees. With its assistance, I am able to efficiently target my audience, monitor my progress, and enjoy the benefits of time, cost, and stress reduction. It's mind-boggling to realize I was oblivious to its existence before. ### 15. It's not super intuitive, but it does the job - just need proper internal training. **Rating:** 3.5/5.0 stars **Reviewed by:** Lucus D. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 24, 2023 **What do you like best about Prisma?** I like how it's a common industry standard. The UI at the top is excellent; the sorting is also okay. Searching for invoices or inputting is self-explanatory once you understand the basics of inputting. **What do you dislike about Prisma?** It's daunting to someone who doesn't know what each term means. They don't point enough to the helpful manual. Also, reconciling has a lot of minor faults that make it more complicated than it should be. **What problems is Prisma solving and how is that benefiting you?** Mediaocean helps me with inputting and reconciling as well as campaign organization in terms of separate campaigns separating spend which can be aggregated into dashboard processes later on. ### 16. Vital for success **Rating:** 5.0/5.0 stars **Reviewed by:** Liv H. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 02, 2023 **What do you like best about Prisma?** The help you receive from the support tram is unparalleled; they're always on hand to ensure you feel confident with your use of the product, and they have so much patience for little problems! **What do you dislike about Prisma?** The only downside that immediately springs to mind is the lack of an undo button. For example, I had to copy and paste placements for a taxonomy, but I hadn't created the right number, so I pasted over extra placements. I then had to redo them all. It would be handy to have the opportunity to undo. **What problems is Prisma solving and how is that benefiting you?** Mediaocean's product means that I can access the history of the document, the financial records that help to make billing so much easier, and it has continuously helped me with all my booking needs. ### 17. I love it. It’s easy and super friendly **Rating:** 5.0/5.0 stars **Reviewed by:** Mailen M. | Enterprise (> 1000 emp.) **Reviewed Date:** February 24, 2023 **What do you like best about Prisma?** The quickness and the user friendly it is. I like prisma very much and that it helps me optimize my job. All the platforms of media ocean are great I would recommend this to any other agency **What do you dislike about Prisma?** i think we need more training since there are many things we can do but we don't know, so we do it manually. **What problems is Prisma solving and how is that benefiting you?** Reconciliation and organizing all data into one platform. Billing, media buys and media spend. Also when there is a issue media ocean it's easy so it's a easy fix. ### 18. Mastery in Time, with Great Support **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** May 16, 2023 **What do you like best about Prisma?** Help is always available when internal teams aren't sure of the problem. This is especially helpful since all different teams don't always face the same hurdles. **What do you dislike about Prisma?** Certain features are required to be completed in order for the system to recognize that a campaign is over, but with how some Sites work, they will not comply with what we need in order to mark their placements as completed. Also, the mediaoceanOX interface is becoming very outdated, and could use some updates to keep up with the ever-changing tech world. There are also some disconnects with how inventory is marked when being sent through Network's different sysytem, whether it's marking as Bonus/ADUs/Mirrors. There needs to be a better system in MBOX to where we can properly account for our inventory based on the contracts that come in -- better translation. **What problems is Prisma solving and how is that benefiting you?** It allows for various ways of organizing inventory and data (OX), as well as flags where there might be possible discrepancies (Buyer Workflow). With large buys and many ways that different internal teams process information, it is useful to be able to have different ways to mark inventory to allow better understanding across workflows. ### 19. A great overall reliable experience with some learning challenges along the way that was overcome. **Rating:** 4.0/5.0 stars **Reviewed by:** Amro F. | Data Platform & Operations, Specialist, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** February 27, 2023 **What do you like best about Prisma?** I like that it's organized and how it's connected throughout the buy tab to the traffic tab. As an Ad ops working with Media planners, I found it easy to collaborate and learn from each other through the two different perspectives. **What do you dislike about Prisma?** The reporting can be more robust in terms of data visualization, as exporting excel documents and pivot tables is a little archaic,in my opinion, it would be a nice feature if it were connected to another platform to generate and visualize reporting data. **What problems is Prisma solving and how is that benefiting you?** Be able to work seamlessly with different agencies to deliver impactful marketing campaigns for some of the biggest brands while measuring and helping improve performance. ### 20. Long time user and avid proponent of Mediaocean **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 09, 2023 **What do you like best about Prisma?** It is a very intuitive platform, however if you run into issues/errors, the Mediaocean Support team is top notch and provides support in a timely manner. Also, the latest certification program has been a great tool for our team and ensures we can have all users in platform certified. **What do you dislike about Prisma?** Compared to its competition, some of the features are lacking. But, once Omni is fully rolled out, it will be interesting to see how it stacks up against other platforms. **What problems is Prisma solving and how is that benefiting you?** Mediaocean is continuing to integrate their platform with other ad serving/DSP platforms which helps our team seamlessly launch media campaigns without complicating budget structure between the two sites. ### 21. Prisma is the best workflow system **Rating:** 5.0/5.0 stars **Reviewed by:** Juan L. | Enterprise (> 1000 emp.) **Reviewed Date:** February 27, 2023 **What do you like best about Prisma?** I like that it is so organized by tabs, and you can only access what your job wants you to do. It is super intuitive and easy to learn and uses great UX **What do you dislike about Prisma?** Sometimes, the limits it has because you don't gain access to all features. Also the time in which reports update on Prisma isn´t the best **What problems is Prisma solving and how is that benefiting you?** It is for sure an excellent way to keep the workflows and scopes of work organized in terms of the versatility it has a lot of great features that makes easy to work on it and also it has a great UX ### 22. Almost everything you would need in order to manage your campaigns budgets and time **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Online Media | Enterprise (> 1000 emp.) **Reviewed Date:** May 15, 2023 **What do you like best about Prisma?** It's easy to access and use then some other competitive servises, all in one place with quick access to other apps all from one menu. However this cam be further imrooved. **What do you dislike about Prisma?** Some elements of the UI/UX should be adjusted i.e. if you're on "Plans" tab you can see 3 different "Report" tabs, very confusing if you're not aware what each of them is doing. **What problems is Prisma solving and how is that benefiting you?** Helping to keep track on all our/client's media plans and time allocated towards those, great source of data for variety of reporting. Helps us keep accountable for the work we're doing. ### 23. One of the best products for your media buying needs **Rating:** 4.5/5.0 stars **Reviewed by:** Ayana C. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 03, 2023 **What do you like best about Prisma?** How easy it is to keep track of all important information related to your media buying. The platform is really customizable and easy to visualize compared to competitors. It has more functionality and fluidity between media buys **What do you dislike about Prisma?** I think the more flexibility, the better in terms of campaign structures. This is constantly improving, so I appreciate the constant evolution. I would like to see more best practices for new users and potential suggestions for the most optimal setup when you are constructing a campaign. **What problems is Prisma solving and how is that benefiting you?** Keeping track of actualizations and reconciling media buys ### 24. It is very smooth **Rating:** 5.0/5.0 stars **Reviewed by:** Jyotish D. | Enterprise (> 1000 emp.) **Reviewed Date:** February 24, 2023 **What do you like best about Prisma?** It is pretty simple to understand and use. As a new user to any platform such as Media Ocean is an excellent experience as it was pretty hassle-free most of the time. **What do you dislike about Prisma?** It can get very rigid sometimes when inputting a campaign. Things do not remain that simple and one has to be very concentrated as minute change here and there can cause a lot of extra work later. **What problems is Prisma solving and how is that benefiting you?** Inputting a campaign is one thing I use this platform the most for. Step by step process is very straightforward and clear. ### 25. Director of Media Strategy and Planning **Rating:** 4.0/5.0 stars **Reviewed by:** Shelly H. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 24, 2023 **What do you like best about Prisma?** Ability to generate custom reports on media buys. Buy clearance is relatively simple. **What do you dislike about Prisma?** Buy entry/data input is not always intuitive and requires some work to identify the issue. There are a lot of things offered in the platform, but sometimes it seems it's more complicated than necessary. **What problems is Prisma solving and how is that benefiting you?** It's an integrated buy platform that offers the ability to see everything in one place and allows our teams to ensure that buy entry matches approved plans. We can bill the client in timely manner and easily reconcile as we go improving cash flow. ### 26. Integral Part of My Day **Rating:** 4.0/5.0 stars **Reviewed by:** Andrew C. | Media Planner, Enterprise (> 1000 emp.) **Reviewed Date:** February 27, 2023 **What do you like best about Prisma?** The most helpful parts of Mediaocean are its Buying and Actualizing Performance tabs. These spaces help our planners and team break out budgets, plan for tactics, and keep up with invoice spend. **What do you dislike about Prisma?** Mediaocean can sometimes be tedious, as campaigns range from small to large. Sometimes I struggle to copy campaigns that run year after year, just to make small adjustments. **What problems is Prisma solving and how is that benefiting you?** Mediaocean allows my team to quickly build campaigns, track spending, and send buys and orders to vendors. The problems that the platform solves include, invoice mishaps, underspend and undelivery. ### 27. Very smooth experience **Rating:** 5.0/5.0 stars **Reviewed by:** Amanda W. | Enterprise (> 1000 emp.) **Reviewed Date:** March 07, 2023 **What do you like best about Prisma?** I like how organized and versatile it is to manage our campaigns and also time off/time sheets **What do you dislike about Prisma?** The formatting of the TIME OFF Section always loads weird for me - I can never see the full calendar on the first time the page loads. I have to refresh or change the view then change it back just to BARELY see 1 week of the calendar to try to manage my time off **What problems is Prisma solving and how is that benefiting you?** Helping streamline processes across teams in an organized way ### 28. Functional and supportive **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 10, 2023 **What do you like best about Prisma?** I like the way reports are set up. It's easy to run missing invoice reports and the report provides the information I need. **What do you dislike about Prisma?** It runs slow at times. Sometimes when i search for something by invoice number it won't pull the information, but when i type in an IO# the invoice comes up that I was looking for. **What problems is Prisma solving and how is that benefiting you?** They keep improving the reports and that is helpful because they are listening to the people that use it and trying to make changes that will benefit the users. ### 29. A pleasant experience to work efficiently **Rating:** 5.0/5.0 stars **Reviewed by:** Joey S. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 11, 2023 **What do you like best about Prisma?** I think how easy it is to navigate on the site. I feel that all tools are easy to use and make sense when setting up campaigns. It has made my work much more accessible and smoother. **What do you dislike about Prisma?** I do not think there are many downsides to the platform. It is very useful everyday. **What problems is Prisma solving and how is that benefiting you?** It allows us to set up our campaigns easily and is our main area of focus. It allows us to bill correctly as well as make sure campaigns are inserted and targeted right. ### 30. A Pleasure to Work with MediaOcean **Rating:** 5.0/5.0 stars **Reviewed by:** Augustine C. | Associate, Investments & Partnerships, Mid-Market (51-1000 emp.) **Reviewed Date:** February 24, 2023 **What do you like best about Prisma?** I love the integrated flexibility and partnership that you're able to facilitate through all of the different options MediaOcean offers. I also cannot even begin to express how helpful and timely the support team is at any time. **What do you dislike about Prisma?** OX is a bit difficult to maneuver, and in my opinion the reports field can be a bit complexing to deal with. These aren't significant dislikes as once you get the hang of the process, it becomes natural. **What problems is Prisma solving and how is that benefiting you?** Mediaocean is a perfect tracking system to be able to produce seamless financial processes as well as reporting guides. As a multi-use daily user, and someone who always has the application open at all times, I'm fascinated by the ability for MediaOcean to continuously solve problems. ### 31. MediaOcean Software has been a frustrating user experience. **Rating:** 1.5/5.0 stars **Reviewed by:** Sagar S. | Enterprise (> 1000 emp.) **Reviewed Date:** March 02, 2023 **What do you like best about Prisma?** MediaOcean support has been great overall. They are fast to respond and helpful. **What do you dislike about Prisma?** Overall the UI is not user-friendly and extremely slow. The Print tool kit looks like it's not been updated since 1997. Prisma is extremely slow when making any updates or switching between campaigns. The need to refresh multiple times is necessary because the team is not confident that the correct data is loading. Bulk uploads are even harder to accomplish. **What problems is Prisma solving and how is that benefiting you?** I don't recall seeing any significant updates recently ### 32. Easy to setup. **Rating:** 4.0/5.0 stars **Reviewed by:** Syed A. | Enterprise (> 1000 emp.) **Reviewed Date:** May 16, 2023 **What do you like best about Prisma?** I feel the campaigns are a bit easier to set up. **What do you dislike about Prisma?** The user interface is quite challenging especially if I compare it with Google Marketing platform. **What problems is Prisma solving and how is that benefiting you?** Keeping a track of our cross channel advertising, purchasing has been quite helpful through Mediaocean. ### 33. Outdated, better polatforms **Rating:** 3.5/5.0 stars **Reviewed by:** Nicole V. | Senior Media Planner, Strategy, Enterprise (> 1000 emp.) **Reviewed Date:** March 22, 2023 **What do you like best about Prisma?** It's not the worst platform ever, depending if you were onboarded correctly. It's a fairly simple platform, but a lot of the duties can be automated. Therefore, making it extremely tedious work where something couldn've been done in 2 seconds. **What do you dislike about Prisma?** How outdated it is, and how nobody from my company knows how utilize it. How there is no direct support for questions, employees must have. It's scary to think about when I'm handling millions of my client's dollars. **What problems is Prisma solving and how is that benefiting you?** Laying the foundation of the annual media investment plan which makes it easier to see if we underdelivered or overdelivered. ### 34. A clean, clear and responsive way to track time **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Mid-Market (51-1000 emp.) **Reviewed Date:** August 22, 2022 **What do you like best about Prisma?** It's easy to create templates, which is helpful since most of us work on the same products each month. Easy to add up time spent on a particular project over the course of a month or year. Highly responsive customer service. **What do you dislike about Prisma?** Best to navigate on a large screen. Can be tricky to navigate on small screens. Also, names of tools in the main menu could be a little clearer - I often have to click on a couple to find the one I'm looking for. **What problems is Prisma solving and how is that benefiting you?** Helps us clearly and consistently track hours spent on various billable and unbillable projects, which aids budget forecasting and keeps us fiscally viable. ### 35. Brilliant Customer service **Rating:** 5.0/5.0 stars **Reviewed by:** alex g. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 28, 2023 **What do you like best about Prisma?** the customer service is brilliant. when im having a problem on media ocean, specifically prisma, the chat function is a great ability to ensure the problem is resolved. **What do you dislike about Prisma?** sometimes media ocean products can be slightly tedious. for example when reconcilling placemnets, it can sometimes not actuallise despite having no errors. this means i have to either cost refresh multiple times or close and re open the app. **What problems is Prisma solving and how is that benefiting you?** Tech difficulties mainly. ### 36. Mediaoceans Prisma for Media Buying **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** July 09, 2023 **What do you like best about Prisma?** The upsides of Mediaocean are the organization and helpful articles **What do you dislike about Prisma?** Mediaocean can be very difficult to get the hang of. There are many quirks that aren't necessarily intuitive. **What problems is Prisma solving and how is that benefiting you?** Mediaocean makes the media buying and billing process a sure thing. ### 37. It makes my work easy **Rating:** 5.0/5.0 stars **Reviewed by:** Carlos Q. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 09, 2023 **What do you like best about Prisma?** It is very intuitive and easy to understand **What do you dislike about Prisma?** It is really annoying when the platform ask me to update my pasword **What problems is Prisma solving and how is that benefiting you?** Mediaocean help with some operational tasks more than solve problems ### 38. Mediaocean connects all media but UI needs some updates. **Rating:** 3.5/5.0 stars **Reviewed by:** Cristina P. | Senior Precision Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** February 27, 2023 **What do you like best about Prisma?** All systems are interconnected, which makes controlling media easier. The support/help in Prisma specifically is always usefully and they can solve issues in a timely manner. **What do you dislike about Prisma?** The UI design is older and not always intuitive to use. Usually need someone to explain how to use the platforms and how they all interconnect. **What problems is Prisma solving and how is that benefiting you?** All of our buys are in one place, making management and finance more seamless. ### 39. easy to enter timesheets **Rating:** 4.0/5.0 stars **Reviewed by:** Richard D. | Enterprise (> 1000 emp.) **Reviewed Date:** February 28, 2023 **What do you like best about Prisma?** the templates are great and help to enter hours quickly **What do you dislike about Prisma?** I'd like every template to contain the rows I picked whether I've entered hours or not. **What problems is Prisma solving and how is that benefiting you?** n/a ### 40. Simple and straightforward **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 10, 2023 **What do you like best about Prisma?** Makes it easy to see the breakdown of each campaign and how much has been spent so far in the month. I really like the actualisation tab, makes billing so much easier **What do you dislike about Prisma?** Sometimes when creating a campaign an error appears and I have to refresh the page a few times for it to work **What problems is Prisma solving and how is that benefiting you?** Can house digital campaigns in one place and easily access spends from different months/years ### 41. Easy to understand system **Rating:** 5.0/5.0 stars **Reviewed by:** Matthew B. | Enterprise (> 1000 emp.) **Reviewed Date:** February 28, 2023 **What do you like best about Prisma?** It's compact and easy to figure out with minimal training. Allows to work with vendors to send IOs and plan budgets efficiently. **What do you dislike about Prisma?** It is hard to find the exact campaign you are looking for if you have hundreds of them. A more accessible search function would be ideal. **What problems is Prisma solving and how is that benefiting you?** It helps keep everything in one place. An makes it easy to track and bill correctly. ### 42. Media Ocean Review **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** May 10, 2023 **What do you like best about Prisma?** A complete data resource, I can look at trends while working on schedule. Avails are live, and you don't have to enter revised rates or email station your estimates. **What do you dislike about Prisma?** The screen defaults to one setting. When you switch up daypart, you must extend the view to ensure the right daypart/length is displayed. The font is too small. **What problems is Prisma solving and how is that benefiting you?** The management of avails and communication with stations. ### 43. Easy budget managment! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** May 09, 2023 **What do you like best about Prisma?** I love the way our budgets are calculated and distributed automatically month over month when it comes to set up buy orders **What do you dislike about Prisma?** Some bugs are showing up when you push to financials. After being sent to provider, still getting the same warning message **What problems is Prisma solving and how is that benefiting you?** With Mediaocean, i can manage all client's budgets in one place. Is a great tool to have control over your spend. ### 44. Helpful Tool for Campaign and Budget Management **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 10, 2023 **What do you like best about Prisma?** The ability for it to be a one-stop shop for partner communication, campaign insertion order issuance and reconciliation throughout the campaign **What do you dislike about Prisma?** When trying to clear historical invoices and the systems locks for any that are more then a few months back and it requires unlocking in order to move forward **What problems is Prisma solving and how is that benefiting you?** Acts as a platform for campaign management and budget reconciliation ### 45. Associate Media Director **Rating:** 4.5/5.0 stars **Reviewed by:** Megan R. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 27, 2023 **What do you like best about Prisma?** very easy to see the week and save accounts as favorites to save time **What do you dislike about Prisma?** hard to search for codes for timesheets and many that are outdated or should be removed **What problems is Prisma solving and how is that benefiting you?** there isnt a perfect answer above to what i use media ocean for. I represent OOH media and use media ocean to fill out timecodes each week ### 46. Easy & clean interface to use, quick and hassel free **Rating:** 3.5/5.0 stars **Reviewed by:** Anna C. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 07, 2023 **What do you like best about Prisma?** Easy timesheet logging MX Stat makes report pulling quick and clear **What do you dislike about Prisma?** Not always hugely intuative, but once you have learned the programmes they are easy to use Could have more detail (i) buttons to explain labels/ terms **What problems is Prisma solving and how is that benefiting you?** I generaly use Media Ocean tools for finance/ reporting and also Aura for logging timesheets ### 47. Quality digital buy management platform with helpful support team **Rating:** 5.0/5.0 stars **Reviewed by:** Matthew W. | Senior Manager, Programmatic, Mid-Market (51-1000 emp.) **Reviewed Date:** February 24, 2023 **What do you like best about Prisma?** The navigation bar makes utilizing the platform very intuitive. Additionally, their support team is always helpful when needed **What do you dislike about Prisma?** When creating a net new campaign that is similar to an existing one, there isn't a clone feature to expedite the process **What problems is Prisma solving and how is that benefiting you?** It provides a streamlined product solution for issuing contracts and managing budgets with media partners ### 48. Mediaocean review **Rating:** 4.5/5.0 stars **Reviewed by:** Kamilah P. | Enterprise (> 1000 emp.) **Reviewed Date:** February 24, 2023 **What do you like best about Prisma?** I like the simplicity of entering in time and the way things are coded with ease for recording time. **What do you dislike about Prisma?** I am not sure how the reporting is done, but if there were a better format for reports to be exported to Excel so the results are easier to sort through. **What problems is Prisma solving and how is that benefiting you?** Organization and structure to workflow. ### 49. Media Ocean and it's Perks **Rating:** 5.0/5.0 stars **Reviewed by:** Aurora M. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 24, 2023 **What do you like best about Prisma?** Media Ocean is user-friendly. The Platform provides instructions and lessons on better use and navigation. **What do you dislike about Prisma?** The chat corner can be more responsive, and perhaps provide more screenshots when reviewing a discrepancy. **What problems is Prisma solving and how is that benefiting you?** Media Ocean is helpful, when updating budgets applied to our campaigns, they are also essential in setting up new client codes and Insertion Orders. ### 50. Enjoyable experience **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Enterprise (> 1000 emp.) **Reviewed Date:** May 10, 2023 **What do you like best about Prisma?** Being able to share workings and sheets with companies outside of my organisation **What do you dislike about Prisma?** The program requires constant saving and if you are working on a project which takes considerable time you risk losing your workins **What problems is Prisma solving and how is that benefiting you?** Buying TV AND REPORTING ON PERFORMANCE STRAIGHT INTO THE SOURCE RATHER THEN DOUBLING UP ON WORK/ APPLICATIONS ## Prisma Discussions - [What is Mediaocean used for?](https://www.g2.com/discussions/what-is-mediaocean-used-for) - [View Prisma pricing details and edition comparison](https://www.g2.com/products/prisma-mediaocean/reviews?page=5§ion=pricing&secure%5Bexpires_at%5D=2026-08-07+10%3A07%3A33+-0500&secure%5Bsession_id%5D=bf171db9-598b-44d0-aa04-f7c8885c7fac&secure%5Btoken%5D=e593b44ab1e69586194082a3cb28537dd2d95c8cd4c887879759aa6fa844cb91&format=llm_user) ## Prisma Integrations - [Google Ads](https://www.g2.com/products/google-ads/reviews) ## Prisma Features **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Sales Workflow Management - Media Sales Software** - Contract & Deal Management - Workflow Automation & Approvals - Order & Booking Management - Proposal & Quote Creation - Rate Card Management **Video Functionality** - Video Functionality **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Video Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Inventory & Forecasting - Media Sales Software** - Multi-Channel Inventory Management - Inventory Forecasting - Audience & Targeting Integration - Yield & Revenue Optimization - Inventory & Availability Management **Social Functionality** - Social Functionality **Campaign Execution & Trafficking - Media Sales Software** - Ad Server Integration - Campaign Booking & Scheduling - Campaign Performance Tracking - DSP & Programmatic Integration - Trafficking & Delivery Management **Mobile Functionality** - Mobile Functionality **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Billing & Revenue Management - Media Sales Software** - Payments & Collections - Revenue Recognition & Tracking - Billing & Invoicing - Financial Reconciliation **Reporting & Integrations - Media Sales Software** - CRM Integration - Revenue & Sales Reporting - Inventory Utilization Reporting - Custom Dashboards & Analytics - Data Export & API Access **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities - Activity Dashboard - Retargeting Ads **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting - Audience Targeting **Mobile** - Mobile Tracking - In-App Ads - Mobile Rich Media Capabilities **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications - Budget Management - Display Ad Management - Campaign Management - Ad Inventory Management - Alerts/Notifications - Document Management - File Management - Workflow Management - Email Management - Display Ad Management - Calendar Management - Task Management - Campaign Management - Deadline Management - Client Management - Project Management ## Top Prisma Alternatives - [Smartly](https://www.g2.com/products/smartly/reviews) - 4.4/5.0 (433 reviews) - [Skai](https://www.g2.com/products/skai/reviews) - 4.0/5.0 (281 reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) - 4.1/5.0 (765 reviews)