---
title: Prisma Reviews
meta_title: 'Prisma Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 437 reviews by the users' company size, role or industry
  to find out how Prisma works for a business like yours.
aggregate_rating:
  rating_value: 4.0
  review_count: 437
  scale: '5'
date_modified: '2026-08-04'
parent_category:
  name: Digital Advertising Tech
  url: https://www.g2.com/categories/digital-advertising-tech
---

# Prisma Reviews
**Vendor:** Mediaocean  
**Category:** [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising)  
**Average Rating:** 4.0/5.0  
**Total Reviews:** 437
## About Prisma
As part of Mediaocean, Prisma enables advanced, AI-driven media buying, optimization, and execution. Our platform connects brands, agencies, suppliers, data providers, and ad tech partners within a unified end-to-end workflow across all channels to drive operational efficiency and performance. Independent from day one, we power over 100,000 users around the world with unmatched scale to deliver optimal outcomes. Visit go.prisma.mediaocean.com/ for more information.



## Prisma Pros & Cons
**What users like:**

- Users find Prisma to be **easy to use and navigate** , appreciating the organized data and daily functionality. (170 reviews)
- Users value the **efficiency** of Prisma, appreciating its streamlined approval process that enhances accuracy and job optimization. (55 reviews)
- Users value the **streamlined campaign management** features of Prisma, enhancing organization and minimizing manual follow-ups. (54 reviews)
- Users value the **intuitive navigation** of Prisma, finding it visually clear and easy to use. (49 reviews)
- Users praise Prisma&#39;s **clear and easy-to-navigate interface** , enhancing their experience in media planning and budgeting. (49 reviews)
- Helpful (33 reviews)
- Users appreciate the **comprehensive suite of tools** in Mediaocean, enhancing their advertising operations effectively. (33 reviews)
- Users appreciate the **comprehensive campaign management features** of Mediaocean, streamlining all advertising in one platform. (31 reviews)
- Campaigns (29 reviews)
- Easy Navigation (29 reviews)

**What users dislike:**

- Users find the **slow performance** of Prisma frustrating, affecting usability and campaign creation efficiency. (67 reviews)
- Users experience **error issues** with Prisma, including slow load times and lost changes during data entry. (44 reviews)
- Users find the **functionality limitations** of Prisma frustrating, highlighting a steep learning curve and UI clunkiness. (44 reviews)
- Users face frequent **technical issues** with Prisma, causing frustration during invoice uploads and data reconciliation. (44 reviews)
- Users find Mediaocean **not user-friendly** , citing non-intuitive design and quirks that complicate the learning process. (39 reviews)
- Users report experiencing **software bugs** in Prisma, including unlabeled buttons and frustrating glitches affecting usability. (32 reviews)
- Users experience **slow loading** times with Prisma, which affects navigation and overall performance during critical tasks. (28 reviews)
- Software Errors (28 reviews)
- Software Instability (27 reviews)
- Campaign Management (26 reviews)

## Prisma Reviews
  ### 1. Solid platform, but don't fix what isn't broken

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.)

**Reviewed Date:** October 13, 2025

**What do you like best about Prisma?**

Prisma is very easy to understand and work with. I have no problems with using it every day.

**What do you dislike about Prisma?**

I don't like the new order tab - i think the previous one was perfect, but now the new IO section is buried under an additional layer. As a team member who works with IOs pretty often, I far preferred the old version where they were more readily available.

**What problems is Prisma solving and how is that benefiting you?**

n/a

  ### 2. User-Friendly for Beginners, but Load Times Can Lag

**Rating:** 4.5/5.0 stars

**Reviewed by:** Aaliyah C. | Investment Associate, Enterprise (> 1000 emp.)

**Reviewed Date:** October 14, 2025

**What do you like best about Prisma?**

I like how easy it is to use, especially for beginners.

**What do you dislike about Prisma?**

Sometimes the load times are a little slow.

**What problems is Prisma solving and how is that benefiting you?**

Prisma makes making a campaign for video advertising simple and easy.

  ### 3. Prisma is terrible. Bring back DDS/Donnovan!

**Rating:** 0.0/5.0 stars

**Reviewed by:** Chimere S. | Associate Director, Broadcast Traffic Operations, Mid-Market (51-1000 emp.)

**Reviewed Date:** October 13, 2025

**What do you like best about Prisma?**

That I can somewhat access it from my cell phone if needed.

**What do you dislike about Prisma?**

It lacks almost all of the functionality of the legacy system. It's not user friendly. It's slow.

**What problems is Prisma solving and how is that benefiting you?**

none

  ### 4. Great for Team Budget Organization

**Rating:** 4.0/5.0 stars

**Reviewed by:** Jeanette A. | Senior Associate, Enterprise (> 1000 emp.)

**Reviewed Date:** October 14, 2025

**What do you like best about Prisma?**

helps the team be organized on budgets/spend

**What do you dislike about Prisma?**

very delayed on changes made and a 24 hr wait for updated exports/reports

**What problems is Prisma solving and how is that benefiting you?**

keeping track on any budgets/spend and non billable media

  ### 5. Great Usability and Pinning, but Limited Customization After IO Acceptance

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** October 13, 2025

**What do you like best about Prisma?**

I like its ease of use and flow on the site. I find it very easy to find the things I need, and i love the pinning/favoriting option

**What do you dislike about Prisma?**

I feel like customization can be limited at times, once IOs are accepted/Traffic is pushed. Would love if corrections/adjustments could be made after accepting IOs

**What problems is Prisma solving and how is that benefiting you?**

Its wonderful the way it lays out flighting and aids in tagging purposes

  ### 6. Easy Campaign Creation and Helpful Multi-Placement Management

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 15, 2025

**What do you like best about Prisma?**

Creating Campaigns is an easy process, plus the ability to manage multiple placements per campaign is helpful.

**What do you dislike about Prisma?**

New to this year a bunch of our commonly used supply codes have went unrecognized by the prisma system making us have to re activate. Also the new order view is complex.

**What problems is Prisma solving and how is that benefiting you?**

For my instance, mostly 1st party tracking is the most beneficial tool when using prisma.

  ### 7. Improved Campaign Search, But Navigation Still Clunky

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Restaurants | Enterprise (> 1000 emp.)

**Reviewed Date:** October 14, 2025

**What do you like best about Prisma?**

With new updates I can easily find my campaigns within the platform.

**What do you dislike about Prisma?**

Once I am in the campaign, navigating can be challenging. Sometimes, I have to unclick and then reclick buttons just to get my information to appear.

**What problems is Prisma solving and how is that benefiting you?**

The software integrates smoothly with my other Mediaocean programs, making it easy to organize my clients' campaigns. Sending IOs is straightforward, which helps streamline my workflow.

  ### 8. User friendly experience

**Rating:** 0.0/5.0 stars

**Reviewed by:** Verified User in Media Production | Enterprise (> 1000 emp.)

**Reviewed Date:** October 13, 2025

**What do you like best about Prisma?**

It is a versatile platform. Easy to use and understand.

**What do you dislike about Prisma?**

Waiting times sometimes are way longer than they should be.

**What problems is Prisma solving and how is that benefiting you?**

The data management features are notable.

  ### 9. Prisma Makes Campaign Management Easy and Organized

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** October 14, 2025

**What do you like best about Prisma?**

I really like how easy Prisma makes campaign management and how organized everything is in one place.

**What do you dislike about Prisma?**

Sometimes Prisma can be a bit slow to load or lag when switching between different sections.

**What problems is Prisma solving and how is that benefiting you?**

Prisma helps streamline campaign tracking and communication, making it easier to manage multiple projects in one platform. It saves time, reduces errors, and keeps everything organized and up to date.

  ### 10. Great Search Function, But Overwhelming Amount of Information

**Rating:** 0.0/5.0 stars

**Reviewed by:** Joshua P. | Retail Media Manager, Enterprise (> 1000 emp.)

**Reviewed Date:** October 14, 2025

**What do you like best about Prisma?**

The search function is intuitive and easy to use

**What do you dislike about Prisma?**

Mass amounts of information make it hard to navigate

**What problems is Prisma solving and how is that benefiting you?**

Tracking billing info and actualizing budgets

  ### 11. Prisma Review for Media Planning.

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.)

**Reviewed Date:** October 13, 2025

**What do you like best about Prisma?**

I like that prisma is organized and accurate. I also appreciate it has solid email notifications so it is easy to track when someone needs something. I cannot speak to the customer support as I have not used it specifically. We do not use it to request plans from publishers, instead we use it for billing and reconciliation.

**What do you dislike about Prisma?**

I dislike the lack of flexibility. I find it can be difficult for many channels like Social. It also can be difficult when working with multiple currencies.

**What problems is Prisma solving and how is that benefiting you?**

Prisma is solving our billing problems. It does make it easier to pay invoices.

  ### 12. Strategy and Planning for Media

**Rating:** 3.5/5.0 stars

**Reviewed by:** Emma B. | Supervisor, Media Planning &amp; Strategy, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 13, 2025

**What do you like best about Prisma?**

I like how you can create different campaigns and bill in platform

**What do you dislike about Prisma?**

The different layouts - i wish everything could be under one

**What problems is Prisma solving and how is that benefiting you?**

Billing

  ### 13. Prisma is user friendly and intuitive. Support is easy to get.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 13, 2025

**What do you like best about Prisma?**

I most enjoy the functionality of Prisma. It is very intuitive and meets all of my needs. I use it everyday. It helps me organize my workflow.

**What do you dislike about Prisma?**

There are some very specific rules you have to follow when building campaigns, that can be confusing for beginners.

**What problems is Prisma solving and how is that benefiting you?**

Organizing billing for all campaigns, monitoring to do items on one page, ease of invoicing.

  ### 14. Functional for my needs.

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.)

**Reviewed Date:** October 13, 2025

**What do you like best about Prisma?**

This tool helps keep the team organized and features an easy-to-use interface. It also makes sure that all teams are able to work together cohesively.

**What do you dislike about Prisma?**

At times, it can be difficult to track things down, and I think it would benefit from having more notes sections to ensure that any revisions are properly tracked.

**What problems is Prisma solving and how is that benefiting you?**

Financial intelligence and accountability across the team.

  ### 15. We're not stressed about campaign performance anymore

**Rating:** 4.5/5.0 stars

**Reviewed by:** Graham Z. | Media Analytics Specialist, Marketing and Advertising, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 15, 2025

**What do you like best about Prisma?**

Mediaocean has very robust automation capabilities. It does a really nice job of clicking around a couple of times simply to refresh media plans and create reports. We cannot say how much it has saved us during project deadlines but this has indeed saved our team hours to focus on more strategic tasks. Real time analytics dashboard feature is also another outstanding feature of cFdot. It gets you the insights about the campaign performance that you can used to pivot your strategies on the fly.

**What do you dislike about Prisma?**

The software is complex and may be difficult for the new users to navigate because of the many options available. It is not an easy task to master, and it may take a while before one is fully conversant with the system. For instance, our new interns had some difficulties at the beginning in terms of interface and all the features.

**What problems is Prisma solving and how is that benefiting you?**

Overall, Mediaocean has changed the media planning and buying game for us. We use to drown in emails, and in spreadsheets as we tried to keep in track of all those campaigns on various platforms. Only after that did data flow smoothly and all communication is centralized so it’s easy to manage and analyze. This has saved a lot of wasted time and reduced the risk of errors. The complexity of media buying is one of its main other important problem solved.

  ### 16. working with media

**Rating:** 4.5/5.0 stars

**Reviewed by:** Dayana A. | media supervisor, Enterprise (> 1000 emp.)

**Reviewed Date:** October 13, 2025

**What do you like best about Prisma?**

organization of budget, clients and reports

**What do you dislike about Prisma?**

a little bit slow sometimes with the invoices

**What problems is Prisma solving and how is that benefiting you?**

organizing my clients budget and getting a detailed report

  ### 17. Game-changer

**Rating:** 4.5/5.0 stars

**Reviewed by:** Susan H. | Accounting Specialist, Mid-Market (51-1000 emp.)

**Reviewed Date:** October 13, 2025

**What do you like best about Prisma?**

Prisma is intuitive, reliable and easy to navigate

**What do you dislike about Prisma?**

The support is not always the most ifficient.

**What problems is Prisma solving and how is that benefiting you?**

Streamlines processes and makes them more efficient

  ### 18. Easy to use

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Media Production | Enterprise (> 1000 emp.)

**Reviewed Date:** October 13, 2025

**What do you like best about Prisma?**

Easy to use, the automation for reconciling invoices has been a great tool. Media Ocean support has also been very helpful when needed. integrating our invoice platform with Prisma has been a great success.

**What do you dislike about Prisma?**

adding new placements once invoices have been reconciled and locking the campaign for that month. We get an error message.

**What problems is Prisma solving and how is that benefiting you?**

2 way match system for invoicing.

  ### 19. Prisma can be easy to use however, there are many niche errors and workarounds that are difficult

**Rating:** 3.0/5.0 stars

**Reviewed by:** Emma S. | Manager, Client Success, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 13, 2025

**What do you like best about Prisma?**

Number of features and frequency of use.

**What do you dislike about Prisma?**

Number of errors and lack of support in.

**What problems is Prisma solving and how is that benefiting you?**

Prisma helps us input our media buys

  ### 20. Intuitive Layout with Well-Placed Features

**Rating:** 4.5/5.0 stars

**Reviewed by:** Kevin X. | Digital Coordinator, Enterprise (> 1000 emp.)

**Reviewed Date:** October 14, 2025

**What do you like best about Prisma?**

All the features and buttons make sense and are located in easily accessible areas of each page.

**What do you dislike about Prisma?**

Occasional bugs that feel intentional? The UI is well thought out but beginners may find the size of features like buttons to be hard to find at first.

**What problems is Prisma solving and how is that benefiting you?**

Keeping a high level management view of the campaigns that come in and out

  ### 21. Good Features but Needs Better Usability and Fewer Glitches

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.)

**Reviewed Date:** October 14, 2025

**What do you like best about Prisma?**

The autocalculation for spend/units/CPM is very helpful and the trafficking feature helps our team in our daily use

**What do you dislike about Prisma?**

Some buttons are unlabeled and the site could be more user friendly - there are also glitches that often appear such as budgets incorrectly loading, etc.

**What problems is Prisma solving and how is that benefiting you?**

Prisma allows us to have our trafficking, flighting, and billing reconciliation consolidated in one place

  ### 22. Great Team Connectivity, but Needs Better Campaign Organization

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 13, 2025

**What do you like best about Prisma?**

I love how easy it is to use and how it connects all teams, partners, and more!

**What do you dislike about Prisma?**

It is hard to find your campaigns within the large list. I wish you could categorize it by channel/tactic and hide past campaigns.

**What problems is Prisma solving and how is that benefiting you?**

Prisma allows us to keep our investment teams on track and share budgets, track changes, and bill the client.

  ### 23. Great for Budget Tracking, but UI Issues with Prisma-Buy Traffic Tab

**Rating:** 3.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.)

**Reviewed Date:** October 14, 2025

**What do you like best about Prisma?**

Easy way to keep track of budgets month over month and to keep finance records in one place

**What do you dislike about Prisma?**

The UI is sometimes laggy and oftentimes does not reconcile changes quickly and erases it all especially when entering supplier delivery data in the traffic tab for the Prisma-Buy tool.

**What problems is Prisma solving and how is that benefiting you?**

It helps with finance management and trafficking for placements

  ### 24. Useful but errors and downtime can be an issue

**Rating:** 3.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.)

**Reviewed Date:** October 13, 2025

**What do you like best about Prisma?**

User interface is clear visually and somewhat easy to navigate.

**What do you dislike about Prisma?**

When changing placements and packages, sometimes will not save changes. Also will auto-redistribute entered budgets after they have been saved, which causes errors on orders and extra work to go back and reenter the budgets a second time.

**What problems is Prisma solving and how is that benefiting you?**

System is used to place orders and manage billing.

  ### 25. very confusing in the beginning.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.)

**Reviewed Date:** October 14, 2025

**What do you like best about Prisma?**

It's a good software with many features built in one place.

**What do you dislike about Prisma?**

Prisma layout is very confusing for the beginner user. Need a guide like sitemap. which buttons have which options embedded and meaning of it.

**What problems is Prisma solving and how is that benefiting you?**

I can see all the active campaigns and can see via reports the status of billing whether reconciled or not.

  ### 26. Easy Navigation Once Learned, but Frustrating Refresh and Taxonomy Issues

**Rating:** 2.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 13, 2025

**What do you like best about Prisma?**

Once familiar with the layout most things can be found very easily.

**What do you dislike about Prisma?**

Things not refreshing properly. Limitations on what you need to do first in order for other updates to go through. One tiny error in taxonomy means you have to redo the whole thing like with 1x1's for example.

**What problems is Prisma solving and how is that benefiting you?**

Managing campaigns with relative ease.

  ### 27. Easy for Beginners, but Slow Performance

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** October 14, 2025

**What do you like best about Prisma?**

It is very straightforward and user friendly for first time users.

**What do you dislike about Prisma?**

Prisma is slow -- waiting for the estimates to come up from Print Toolkit takes a while and when inputting a lot of numbers it lags often and sometimes needs to be refreshed.

**What problems is Prisma solving and how is that benefiting you?**

Inputting of campaigns is easier and budget tracking.

  ### 28. User-Friendly Platform with Efficient Billing, but Confusing Naming Conventions

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.)

**Reviewed Date:** October 14, 2025

**What do you like best about Prisma?**

I appreciate how user-friendly Prisma as a platform is. Navigating billing for our team is a lot more efficient through all the different offerings Prisma provides.

**What do you dislike about Prisma?**

The naming conventions are a little confusing but overall just takes time to get used to.

**What problems is Prisma solving and how is that benefiting you?**

Billing communication between our agency and the client

  ### 29. Needs Multi-Filter Option for Faster Placement Searches

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.)

**Reviewed Date:** October 14, 2025

**What do you like best about Prisma?**

Ease of placement upload, budget changes, fee updates, easily flags errors.

**What do you dislike about Prisma?**

I wish we could use multiple filters when filtering for placements. We tend to have hundreds of placements uploaded and would make process faster if we can refine our search.

**What problems is Prisma solving and how is that benefiting you?**

Helps billing process and placement checks.

  ### 30. Modern and User-Friendly, But Missing Key OX Features

**Rating:** 3.0/5.0 stars

**Reviewed by:** Verified User in Broadcast Media | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 13, 2025

**What do you like best about Prisma?**

Looks modern, web based, easy to learn to use

**What do you dislike about Prisma?**

Certain features that were in OX are not available in Prisma, like the ability to traffic by package or even just see the package numbers on screen.

**What problems is Prisma solving and how is that benefiting you?**

It helps generate traffic instructions and seed units for usage reports

  ### 31. Prisma Review

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.)

**Reviewed Date:** October 13, 2025

**What do you like best about Prisma?**

It has the ability to push placements to DCM

**What do you dislike about Prisma?**

It's hard to delete placements if you mess up or don't need it anymore

**What problems is Prisma solving and how is that benefiting you?**

Prisma solves bandwidth problems because you can send IOs, do billing, and push placements all in one place. That's also how it's benefitting me.

  ### 32. Great & Helpful

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Investment Management | Enterprise (> 1000 emp.)

**Reviewed Date:** October 11, 2021

**What do you like best about Prisma?**

The help desk chat, super-effective when i run into an issue

**What do you dislike about Prisma?**

when actualizing I can't leave the dollars as-is for each placement; I have to choose "invoice weighted," which changes dollars slightly, and partners complain about that

**What problems is Prisma solving and how is that benefiting you?**

very easy to work through & send partner IOs

  ### 33. Prisma Review

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Online Media | Enterprise (> 1000 emp.)

**Reviewed Date:** October 13, 2025

**What do you like best about Prisma?**

It is pretty easy to navigate once you've been given training.

**What do you dislike about Prisma?**

It can be very slow at times and it can be slow to recover

**What problems is Prisma solving and how is that benefiting you?**

It helps to streamline our orders and keep accurate records of what is being agreed upon between RMN and UM

  ### 34. Prisma is always easy to work with. Very user-friendly.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Automotive | Small-Business (50 or fewer emp.)

**Reviewed Date:** October 13, 2025

**What do you like best about Prisma?**

The ability to be able to easily edit and change things. The site is easy to navigate.

**What do you dislike about Prisma?**

Sometimes it glitches and then my work is unsaved.

**What problems is Prisma solving and how is that benefiting you?**

Prisma is solving the issue of making it easy to insert our budgets into an easy to operate format.

  ### 35. Neutral Experience: No Strong Likes or Dislikes

**Rating:** 4.5/5.0 stars

**Reviewed by:** Daniel P. | Senior Programmatic Analyst, Enterprise (> 1000 emp.)

**Reviewed Date:** October 14, 2025

**What do you like best about Prisma?**

Customer Support, they are always available to help

**What do you dislike about Prisma?**

Ease of Integration, linking the placements to any vendor might be a little tricky

**What problems is Prisma solving and how is that benefiting you?**

invoices, orders, and placements tracking at different levels are quite clear, allowing us to keep an easy visual of our campaigns' shell

  ### 36. No Strong Feelings Yet

**Rating:** 2.5/5.0 stars

**Reviewed by:** Verified User in Food & Beverages | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 14, 2025

**What do you like best about Prisma?**

I like that it is organized and accessible.

**What do you dislike about Prisma?**

I do think that it could be a bit more user friendly.

**What problems is Prisma solving and how is that benefiting you?**

It is solving how we do billing within our agnecy and making it easier for me to track exact numbers by quarter for brands

  ### 37. Great for Multitasking, but Undo Function Needs Improvement

**Rating:** 2.5/5.0 stars

**Reviewed by:** Verified User in Broadcast Media | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 14, 2025

**What do you like best about Prisma?**

It allows me to complete multiple tasks and is a staple tool in my workplace.

**What do you dislike about Prisma?**

Some times to go back on certain actions you have to undo a lot of other steps to then have to redo.

**What problems is Prisma solving and how is that benefiting you?**

Allows my company to bill our clients.

  ### 38. Great Navigation, But Frustrating Login and Password Requirements

**Rating:** 3.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.)

**Reviewed Date:** October 14, 2025

**What do you like best about Prisma?**

It's easy to navigate around between authorizations and campaign settings

**What do you dislike about Prisma?**

The password and log in situation is so horrible. The requirements for a password need to go away and move to single sign on our something.

**What problems is Prisma solving and how is that benefiting you?**

Organizing invoices and payments for our finance team

  ### 39. User friendly

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.)

**Reviewed Date:** October 13, 2025

**What do you like best about Prisma?**

The platform is user-friendly and easy to use.

**What do you dislike about Prisma?**

Although the training has good customer service, it's harder to receive support for issues that need to be addressed quickly.

**What problems is Prisma solving and how is that benefiting you?**

Booking ad campaigns in one place. The it easy to find all information about a campaign.

  ### 40. Fast Processing, but Needs Easier Location Favorites in Prisma

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Accounting | Enterprise (> 1000 emp.)

**Reviewed Date:** October 14, 2025

**What do you like best about Prisma?**

The processing speed of Prisma is amazing.

**What do you dislike about Prisma?**

I work on several campaign locations, but I would like to favorite the one I use the most instead of clicking on the location code everytime.

**What problems is Prisma solving and how is that benefiting you?**

Find the location of where the invoice was uploaded to

  ### 41. Great Integrations, but Buggy and Complicated Workflows

**Rating:** 2.5/5.0 stars

**Reviewed by:** Ignacio G. | Media Director, Mid-Market (51-1000 emp.)

**Reviewed Date:** October 14, 2025

**What do you like best about Prisma?**

The integration with vendors and platforms is effective, and the processes for reconciliations and invoicing are handled smoothly.

**What do you dislike about Prisma?**

Constant bugs
Changes to workflows that add unnecessary complexity to media buying process
Support is not ideal and low flexibility

**What problems is Prisma solving and how is that benefiting you?**

Streamed media buying process

  ### 42. Easy to Use and Time-Saving, but Glitchy Updates

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 14, 2025

**What do you like best about Prisma?**

Easy to understand & use.
Clear way to upload media plans to save time

**What do you dislike about Prisma?**

There are glitches that prevent updates that are fixed once refreshing, so can be annoying

**What problems is Prisma solving and how is that benefiting you?**

Keeping track of spends and sending IOs & media spends to media partners.

  ### 43. Well-Organized and Bug-Free, but Duplication Process Needs Improvement

**Rating:** 4.0/5.0 stars

**Reviewed by:** Manoshee P. | Digital Media Buyer, Mid-Market (51-1000 emp.)

**Reviewed Date:** October 14, 2025

**What do you like best about Prisma?**

I appreciate its organization and the fact that it doesn't have any bugs. It's also very simple to use.

**What do you dislike about Prisma?**

One thing I find frustrating is that every time you duplicate an item, you have to enter the information line by line.

**What problems is Prisma solving and how is that benefiting you?**

n/a

  ### 44. Its okay but could be better

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.)

**Reviewed Date:** October 13, 2025

**What do you like best about Prisma?**

I think prisma is useful to send automatic authorizations and work collaboratively with my team.

**What do you dislike about Prisma?**

Certain features could be updated to make everything run smoother.

**What problems is Prisma solving and how is that benefiting you?**

It allows us to keep track of media budgets and send it to the client for authorization.

  ### 45. Prisma media buy experience

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.)

**Reviewed Date:** October 13, 2025

**What do you like best about Prisma?**

I like that Prisma is easy to help track media buys.

**What do you dislike about Prisma?**

A few functions/insertions can be time consuming as manual inputs are needed.

**What problems is Prisma solving and how is that benefiting you?**

Prisma is helping me stay on top of month over month delivery and billing for media buys.

  ### 46. Very good, it's user friendly and easy to manage budgets!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 13, 2025

**What do you like best about Prisma?**

Very user friendly, and the fact that you can track every change you make.

**What do you dislike about Prisma?**

I dont have anything in mind right now, it's a pretty good platform.

**What problems is Prisma solving and how is that benefiting you?**

Tracking budget without missing anything! We can always look back to what changed.

  ### 47. Easy to understand and helps streamline buying.

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 13, 2025

**What do you like best about Prisma?**

You can make the media buying process much more streamlined.

**What do you dislike about Prisma?**

The training modules are not the most helpful. Some of them are out of order and outdated.

**What problems is Prisma solving and how is that benefiting you?**

It is making our buying process more streamlined and a lot less manual.

  ### 48. Prisma Review

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** October 13, 2025

**What do you like best about Prisma?**

I like the electronic RFP. I like the reporting.  I like the grid options.

**What do you dislike about Prisma?**

Nothing happens in real time.  It glitches every now & then.

**What problems is Prisma solving and how is that benefiting you?**

The EDIs and electronic invoicing are good features, and they save a lot of time.

  ### 49. AWESOME EXPERIANCE WITH THE ALL NEW FEATURES

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Media Production | Enterprise (> 1000 emp.)

**Reviewed Date:** October 13, 2025

**What do you like best about Prisma?**

EASY TO USE ui AND ALSO HAVEING ALL THE NECESSORY TABS AT ONE PLACE

**What do you dislike about Prisma?**

SOMETIMES WENT SLOW AND NOT GETTING REFRESHED

**What problems is Prisma solving and how is that benefiting you?**

IT GIVES US THE ABILITY TO HAVE ALL DATE AT ONE PLACE AND ITS VERY EASY TO RECONCILE

  ### 50. Easy Tab Access, but Occasional Lag Issues

**Rating:** 4.0/5.0 stars

**Reviewed by:** Anthony A. | buy enablement, Mid-Market (51-1000 emp.)

**Reviewed Date:** October 14, 2025

**What do you like best about Prisma?**

The ease of access to different tabs and how all the icons are laid out.

**What do you dislike about Prisma?**

It does lag sometime and the response time could be better.

**What problems is Prisma solving and how is that benefiting you?**

streamlining all the operations and having access to everything at one place.


## Prisma Discussions
  - [What is Mediaocean used for?](https://www.g2.com/discussions/what-is-mediaocean-used-for)

- [View Prisma pricing details and edition comparison](https://www.g2.com/products/prisma-mediaocean/reviews?page=3&section=pricing&secure%5Bexpires_at%5D=2026-08-06+11%3A31%3A07+-0500&secure%5Bsession_id%5D=9b291d05-514f-47d3-8bd7-e221e9ccbe3b&secure%5Btoken%5D=1fef181c51653fe3770a76088276307900565d94c92fe23978ab4ab6ed09d460&format=llm_user)
## Prisma Integrations
  - [Google Ads](https://www.g2.com/products/google-ads/reviews)

## Prisma Features
**Platform Interoperability**
- Close Ecosystem API

**Platform Interoperability**
- Close Ecosystem API

**Platform Interoperability**
- Close Ecosystem API

**Agentic AI - Cross-Channel Advertising**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Sales Workflow Management - Media Sales Software**
- Contract & Deal Management
- Workflow Automation & Approvals
- Order & Booking Management
- Proposal & Quote Creation
- Rate Card Management

**Video Functionality**
- Video Functionality

**Agentic AI - Social Media Advertising**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Agentic AI - Video Advertising**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Inventory & Forecasting - Media Sales Software**
- Multi-Channel Inventory Management
- Inventory Forecasting
- Audience & Targeting Integration
- Yield & Revenue Optimization
- Inventory & Availability Management

**Social Functionality**
- Social Functionality

**Campaign Execution & Trafficking - Media Sales Software**
- Ad Server Integration
- Campaign Booking & Scheduling
- Campaign Performance Tracking
- DSP & Programmatic Integration
- Trafficking & Delivery Management

**Mobile Functionality**
- Mobile Functionality

**Agentic AI - Mobile Advertising**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Billing & Revenue Management - Media Sales Software**
- Payments & Collections
- Revenue Recognition & Tracking
- Billing & Invoicing
- Financial Reconciliation

**Reporting & Integrations - Media Sales Software**
- CRM Integration
- Revenue & Sales Reporting
- Inventory Utilization Reporting
- Custom Dashboards & Analytics
- Data Export & API Access

**Campaign Management**
- Campaign Dashboard
- Campaign Optimization
- Reach
- Bulk Editing
- Batch Uploading
- Brand Safety
- Fraud Protection
- Frequency Capping
- Budget Pacing
- Creative Optimization
- Rich Media Capabilties
- In-App Ads
- Mobile Rich Media Capabilities
- Activity Dashboard
- Retargeting Ads

**Targeting**
- Targeting
- Retargeting
- Geo-Targeting
- Contextual Targeting
- Audience Targeting

**Mobile**
- Mobile Tracking
- In-App Ads
- Mobile Rich Media Capabilities

**Platform**
- API / Integrations
- Custom Reports
- User, Role, and Access Management
- Performance and Reliability
- Enterprise Scalability
- Customization
- Workflow Capability
- Internationalization
- Notifications
- Budget Management
- Display Ad Management
- Campaign Management
- Ad Inventory Management
- Alerts/Notifications
- Document Management
- File Management
- Workflow Management
- Email Management
- Display Ad Management
- Calendar Management
- Task Management
- Campaign Management
- Deadline Management
- Client Management
- Project Management

## Top Prisma Alternatives
  - [Smartly](https://www.g2.com/products/smartly/reviews) - 4.4/5.0 (433 reviews)
  - [Skai](https://www.g2.com/products/skai/reviews) - 4.0/5.0 (281 reviews)
  - [AdRoll](https://www.g2.com/products/adroll/reviews) - 4.1/5.0 (765 reviews)

