--- title: Prisma Reviews meta_title: 'Prisma Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 437 reviews by the users' company size, role or industry to find out how Prisma works for a business like yours. aggregate_rating: rating_value: 4.0 review_count: 437 scale: '5' date_modified: '2026-07-30' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Prisma Reviews **Vendor:** Mediaocean **Category:** [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising) **Average Rating:** 4.0/5.0 **Total Reviews:** 437 ## About Prisma As part of Mediaocean, Prisma enables advanced, AI-driven media buying, optimization, and execution. Our platform connects brands, agencies, suppliers, data providers, and ad tech partners within a unified end-to-end workflow across all channels to drive operational efficiency and performance. Independent from day one, we power over 100,000 users around the world with unmatched scale to deliver optimal outcomes. Visit go.prisma.mediaocean.com/ for more information. ## Prisma Pros & Cons **What users like:** - Users find Prisma to be **easy to use and navigate** , appreciating the organized data and daily functionality. (170 reviews) - Users value the **efficiency** of Prisma, appreciating its streamlined approval process that enhances accuracy and job optimization. (55 reviews) - Users value the **streamlined campaign management** features of Prisma, enhancing organization and minimizing manual follow-ups. (54 reviews) - Users value the **intuitive navigation** of Prisma, finding it visually clear and easy to use. (49 reviews) - Users praise Prisma's **clear and easy-to-navigate interface** , enhancing their experience in media planning and budgeting. (49 reviews) - Helpful (33 reviews) - Users appreciate the **comprehensive suite of tools** in Mediaocean, enhancing their advertising operations effectively. (33 reviews) - Users appreciate the **comprehensive campaign management features** of Mediaocean, streamlining all advertising in one platform. (31 reviews) - Campaigns (29 reviews) - Easy Navigation (29 reviews) **What users dislike:** - Users find the **slow performance** of Prisma frustrating, affecting usability and campaign creation efficiency. (67 reviews) - Users experience **error issues** with Prisma, including slow load times and lost changes during data entry. (44 reviews) - Users find the **functionality limitations** of Prisma frustrating, highlighting a steep learning curve and UI clunkiness. (44 reviews) - Users face frequent **technical issues** with Prisma, causing frustration during invoice uploads and data reconciliation. (44 reviews) - Users find Mediaocean **not user-friendly** , citing non-intuitive design and quirks that complicate the learning process. (39 reviews) - Users report experiencing **software bugs** in Prisma, including unlabeled buttons and frustrating glitches affecting usability. (32 reviews) - Users experience **slow loading** times with Prisma, which affects navigation and overall performance during critical tasks. (28 reviews) - Software Errors (28 reviews) - Software Instability (27 reviews) - Campaign Management (26 reviews) ## Prisma Reviews ### 1. Well-Organized and Efficient, but Sometimes Slow **Rating:** 4.0/5.0 stars **Reviewed by:** Juliana C. | Assistant Digital Media Planner, Enterprise (> 1000 emp.) **Reviewed Date:** October 14, 2025 **What do you like best about Prisma?** What I like best about Prisma is that it keeps my campaigns highly organized and easy to access. **What do you dislike about Prisma?** What I dislike about Prisma is that it can be very slow, making it a headache to deal with at times. **What problems is Prisma solving and how is that benefiting you?** Prisma is solving the problem of potential disorganization within each of my campaigns, which in hand benefits me in reducing potential stress and extra work needed to maintain campaigns. ### 2. Absolutely Love It **Rating:** 4.0/5.0 stars **Reviewed by:** Angie F. | Paid Social Senior Associate, Small-Business (50 or fewer emp.) **Reviewed Date:** October 14, 2025 **What do you like best about Prisma?** Prisma is such a great tool as its easy to navigate, implement and the customer support line is extremely helpful and always available. Prisma also detects budget errors for integrated platforms which is helpful for all teams on the agency side. **What do you dislike about Prisma?** I personally don't have anything I dislike about Prisma! **What problems is Prisma solving and how is that benefiting you?** Prisma solves for budget errors! Benefits all agency teams as it ensures we're tracking to correct budgets! ### 3. Great for Organizing Campaign Data, but Needs Smoother Performance **Rating:** 4.5/5.0 stars **Reviewed by:** Maria D. | Programmatic Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** October 14, 2025 **What do you like best about Prisma?** how it keeps all receipts, data and budgets within a single section for our campaigns **What do you dislike about Prisma?** It glitches sometimes, which can be a bit burdensome. Also, it would be nice to display the campaigns list as favorites at the beginning when you log in **What problems is Prisma solving and how is that benefiting you?** It's being a hub for our billing data and it's helping us keeping organize all important invoices that come in the way ### 4. Overall great platform **Rating:** 4.0/5.0 stars **Reviewed by:** Emma R. | Media Supervisor, Enterprise (> 1000 emp.) **Reviewed Date:** October 13, 2025 **What do you like best about Prisma?** I like that there are a lot of aspects of my job that can be completed through Prisma, also very user friendly from my perspective **What do you dislike about Prisma?** While updates are necessary, oftentimes they come at the end of the month or quarter which is when most agencies are working through reconciliation and billing - this makes these processes very difficult **What problems is Prisma solving and how is that benefiting you?** Authorizations and campaigns work well together ### 5. Best platform for media buying, but can be very finnicky **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** October 13, 2025 **What do you like best about Prisma?** Prisma is the best platform to lay out and organize media buys, push to ad server, send IOs, manage budgets, billing, etc. **What do you dislike about Prisma?** Prisma can have a very complicated order of operations in order to get certain things done. For example, you sometime can't change a date or a budget in the details tab, but you can in the buy tab. **What problems is Prisma solving and how is that benefiting you?** It is allowing us to use a dedicated platform which hosts and formats media buys, send IOs, push to ad servers, and bill. It is an all in 1 platform for us to manage a media buy in an organization sense. ### 6. Great Tool Variety, But Needs Better Organization **Rating:** 4.0/5.0 stars **Reviewed by:** Annie M. | Media Planner, Enterprise (> 1000 emp.) **Reviewed Date:** October 15, 2025 **What do you like best about Prisma?** the numerous uses, being able to send out a MAF and receive invoices within a campaign while also being able to go into the tool and see things directly. **What do you dislike about Prisma?** the lack of organization within the tool. **What problems is Prisma solving and how is that benefiting you?** the platform keeps all of our authorizations in one place and keeps things in order by housing all of the steps that come with it. ### 7. Digital vs. Linear **Rating:** 2.5/5.0 stars **Reviewed by:** Isabelle W. | Negotiator, Mid-Market (51-1000 emp.) **Reviewed Date:** October 13, 2025 **What do you like best about Prisma?** The digital/streaming campaign management is very user friendly **What do you dislike about Prisma?** Compared to DS, there are a lot of roadblocks in the linear system that make the processes very tedious and time consuming, **What problems is Prisma solving and how is that benefiting you?** Prisma allows us to house all of our linear and digital video buys in one place. It allows us to be in sync across several teams within our agency. ### 8. Easy to Implement, No Major Drawbacks **Rating:** 5.0/5.0 stars **Reviewed by:** ratnadeep m. | Manager, Enterprise (> 1000 emp.) **Reviewed Date:** October 13, 2025 **What do you like best about Prisma?** Ease of Implementation, I like Prisma for its vibrant culture, collaborative spirit, and innovative mindset that encourages learning, creativity, and impact. The team’s energy and commitment make every project truly rewarding. **What do you dislike about Prisma?** At times, cross-team communication can feel a bit fragmented, leading to delays or misalignment. Also, workload spikes during key periods can be intense, making work-life balance occasionally challenging. **What problems is Prisma solving and how is that benefiting you?** Prisma streamlines campaign management by centralizing data, automating workflows, and improving transparency across teams. This saves time, reduces manual errors, and provides clearer insights — making campaign tracking, billing, and optimization much more efficient for me. ### 9. Improved Workflow Over Excel, but Manual Updates Still Needed **Rating:** 3.5/5.0 stars **Reviewed by:** Anna H. | Media Planner, Mid-Market (51-1000 emp.) **Reviewed Date:** October 14, 2025 **What do you like best about Prisma?** Better than what we were doing before, e.g. sending IOs via Excel. **What do you dislike about Prisma?** A lot of manual updates, for example, if a new publisher is not already in Prisma we have to manually add it in and create a new campaign because it won't show up in existing campaigns. **What problems is Prisma solving and how is that benefiting you?** Easily manage both campaigns and orders in one place. ### 10. Best cross-channel media management platform **Rating:** 4.5/5.0 stars **Reviewed by:** ALEJANDRA M. | Media Administrator, Enterprise (> 1000 emp.) **Reviewed Date:** October 14, 2025 **What do you like best about Prisma?** Centralized media buying: Everything from planning to reconciliation in one place. Clear reporting: Makes reconciliation and campaign tracking smoother. **What do you dislike about Prisma?** Certain workflows still require manual adjustments based on the specific partner involved. **What problems is Prisma solving and how is that benefiting you?** Automates media buying across platforms like CTV, OLV, and search. Integrates with partners like Magnite, Microsoft, and Protected Media. Streamlines workflows from planning to reconciliation. ### 11. Excellent software for completing buys **Rating:** 5.0/5.0 stars **Reviewed by:** Christopher M. | Campaign Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 13, 2025 **What do you like best about Prisma?** The thing I like the most about Prisma is the accessibility and ease of use. It is extremely user friendly. **What do you dislike about Prisma?** Prisma has a tendency to glitch and not allow me to see orders completed. **What problems is Prisma solving and how is that benefiting you?** Prisma is solving all of my buying issues and it is benefiting me by allowing me to properly execute my job ### 12. User-Friendly but Laggy with Occasional Glitches **Rating:** 4.5/5.0 stars **Reviewed by:** Gabriella K. | senior integrated investment associate, Enterprise (> 1000 emp.) **Reviewed Date:** October 14, 2025 **What do you like best about Prisma?** super user friendly and visually appealing **What do you dislike about Prisma?** very laggy and can display the incorrect information due to glitches sometimes **What problems is Prisma solving and how is that benefiting you?** keeping track of our inventory and its delivery / also IOs are handy for keeping track of historical changes to the campaign and help us and the partner understand how we should be delivering ### 13. So far, so good! **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** October 13, 2025 **What do you like best about Prisma?** Once I realized how the IOIDs work, it was very easy to split out the IOIDs for invoices and append them to my prisma campaign. **What do you dislike about Prisma?** I don't like how I've gotten the "Profile rate changes don't apply" memo when trying to reconcile campaigns. Since it's locked, I have to reach out and submit the form to have an AP unlock the campaign for 2 hours and it's frustrating and timely. **What problems is Prisma solving and how is that benefiting you?** It easily shows the actuals and reconciled invoices in platform. Additionally, it has spent budgets/invoices all in one place. ### 14. best platform and tool for your daily work **Rating:** 5.0/5.0 stars **Reviewed by:** Georgina B. | Senior Executive Social, Enterprise (> 1000 emp.) **Reviewed Date:** October 13, 2025 **What do you like best about Prisma?** I really like how easy Prisma is to use and that you can find everything in one place. Also is ease implementation and ease integration **What do you dislike about Prisma?** sometimes has some bugs that make the platform be kinda slowly **What problems is Prisma solving and how is that benefiting you?** I use it to make purchases, send invoices, and review the billing for my campaigns. ### 15. Solid platform with a few redundancies and time consuming processes **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 13, 2025 **What do you like best about Prisma?** It is very well organized and the fact that it is linked to our ad server is extremely useful. This makes it easy to manage our buys and ensure all platforms match **What do you dislike about Prisma?** Clearing credit invoices is extremely frustrating especially for larger clients that receive quite a few. The fact that we have to clear upwards of 20 credits in a month, one by one, takes far too long **What problems is Prisma solving and how is that benefiting you?** Prisma helps us maintain balance of our budgets and ensures our financials match. It is a wonderful tool for that ### 16. Good for Tracking Finances, but Overly Complicated and Prone to Issues **Rating:** 2.0/5.0 stars **Reviewed by:** Joseph O. | Account Director, Enterprise (> 1000 emp.) **Reviewed Date:** October 14, 2025 **What do you like best about Prisma?** While it does keep track of finances, I find that everything needs to be checked multiple times and must be absolutely accurate. **What do you dislike about Prisma?** This product is far too complicated, and there are numerous problems that can occur when using it. **What problems is Prisma solving and how is that benefiting you?** It does track finance but its not user friendly ### 17. Prisma Makes Billing Easy, But Needs Better Undo and Larger Text Box **Rating:** 4.0/5.0 stars **Reviewed by:** Dynasty S. | Campaign Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 13, 2025 **What do you like best about Prisma?** Prisma is helpful for billing and sending orders. **What do you dislike about Prisma?** I don't like that there's not a ctrl + z option. Also not a fan of the small text box for additional info when sending orders. **What problems is Prisma solving and how is that benefiting you?** The ability to see if orders are in error. Helps when investigating for mistakes. ### 18. Easy to Learn, But Disappointing Customer Service **Rating:** 4.0/5.0 stars **Reviewed by:** Ariana P. | Media Coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** October 14, 2025 **What do you like best about Prisma?** Easy to learn when introduced, and straight forward for campaign creation **What do you dislike about Prisma?** Bad customer service- Help takes forever to get back, and issues will occur over a month- two before issue is resolved **What problems is Prisma solving and how is that benefiting you?** I use for clients and create and plan their campaigns and send to vendors ### 19. Great Budget Organization, But Lacks Change History Tracking **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Pharmaceuticals | Small-Business (50 or fewer emp.) **Reviewed Date:** October 14, 2025 **What do you like best about Prisma?** I appreciate the way the organization and structure allow us to set up budgets in line with our plans. This approach helps us maintain consistency and makes it easier to track everything. **What do you dislike about Prisma?** After a change is made, there is no option to view the previous history. This means that if something doesn't add up, we are forced to manually trace the source of the error ourselves. **What problems is Prisma solving and how is that benefiting you?** It has been very helpful for us in managing invoices and keeping our DSP budgets well organized. ### 20. Great Layout Options, But Struggles with Large File Uploads **Rating:** 3.5/5.0 stars **Reviewed by:** Saurabh B. | BE, Enterprise (> 1000 emp.) **Reviewed Date:** October 14, 2025 **What do you like best about Prisma?** Different layout options and the default layout are pretty informative. **What do you dislike about Prisma?** Cannot handle large upload files well and takes a lot of time to estimate to upload from DDS and also changes to reflect when changes are made in DDS **What problems is Prisma solving and how is that benefiting you?** Better understanding and easier to interpret. ### 21. While Industry Standard, Prisma still has kinks to work out **Rating:** 3.5/5.0 stars **Reviewed by:** Rosie W. | President, Small-Business (50 or fewer emp.) **Reviewed Date:** October 13, 2025 **What do you like best about Prisma?** The new interface is much cleaner and easier to use for TV/Radio buys than SpectraOX. **What do you dislike about Prisma?** There is often a delay in updating info, requiring refreshes and sometimes loops. I would not call it intuitive, but once learned is relatively easy to use. **What problems is Prisma solving and how is that benefiting you?** Primarily media buying. ### 22. Prisma is Great, but Error Handling Needs Improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** October 13, 2025 **What do you like best about Prisma?** The tool is quite straightforward to use, and it receives frequent updates. **What do you dislike about Prisma?** Sometimes, the errors that appear in the tool are confusing or don't seem logical, and there are situations where you can't fix a problem yourself. For instance, I accidentally set my campaign to the wrong year, and now I can't change it back to the correct one. I wish the tool kept track of changes easier or changes could be reversed. **What problems is Prisma solving and how is that benefiting you?** Media IOs with vendors and billing processes are involved. ### 23. Sometimes less is more **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Accounting | Enterprise (> 1000 emp.) **Reviewed Date:** October 13, 2025 **What do you like best about Prisma?** It is easy to use. The features of the platform are very friendly with new users. **What do you dislike about Prisma?** sometimes when I'm uploading a invoice and the number is already in use, it's kind of frustrating that the system shows that up at the last moment, when I already uploaded the invoice, same thing when I need to reverse an invoice and I can't, but the system allows me to zero out the same invoice. **What problems is Prisma solving and how is that benefiting you?** It is way easier to categorize invoices using the platform. ### 24. User-Friendly Interface with Great Customer Support **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 14, 2025 **What do you like best about Prisma?** The interface is highly user-friendly and simple to navigate. I use Prisma everyday for my role, and it is easy to use with great customer support if it is ever needed. **What do you dislike about Prisma?** There are often quite a few glitches that appear in specific situations, which can be frustrating to deal with. However, I usually find that there are workarounds available. **What problems is Prisma solving and how is that benefiting you?** This is an inclusive space where our company can purchase all the media we use, helping us maintain consistency across our operations. ### 25. Relatively Intuitive Software **Rating:** 3.5/5.0 stars **Reviewed by:** Cathal O. | Media Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** October 13, 2025 **What do you like best about Prisma?** I appreciate how simple it is to locate campaigns by using the filters available on the campaign page. **What do you dislike about Prisma?** Setting up campaigns that include multiple media elements can be quite confusing. **What problems is Prisma solving and how is that benefiting you?** It enables us to efficiently monitor the financial aspects of our digital media activities. ### 26. User-Friendly Layout Interface **Rating:** 4.0/5.0 stars **Reviewed by:** Jaskaran S. | Accounts Payable Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** October 14, 2025 **What do you like best about Prisma?** The layout interface is easy to navigate and use. **What do you dislike about Prisma?** The new updates where the processing for searching invoices has changed, the new process is more detailed however I found the old process with less filters a lot simpler to use. **What problems is Prisma solving and how is that benefiting you?** Easy reconciliation process ### 27. Modern Look and Feel, but PO Syncing Needs Improvement **Rating:** 4.5/5.0 stars **Reviewed by:** Hayden S. | Digital Account Executive, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** October 14, 2025 **What do you like best about Prisma?** It's looks and feels very modern compared to other finance systems I've used. **What do you dislike about Prisma?** Our POs need to be added on another app which doesn't have the fastest syncing. **What problems is Prisma solving and how is that benefiting you?** It's removing the complexity that other finance system give. Very simple to use and understand. ### 28. Great for Campaign Planning, but Can Be Slow at Times **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 14, 2025 **What do you like best about Prisma?** The ease and easy to link campaigns and build campaigns. I use it for day to day as I am a planner and we authorize everything from A to Z on Prisma. **What do you dislike about Prisma?** It is a bit slow at times from working on it day to day, I have realized at times we get stuck and in spite of refreshing it things wont refresh or work well. **What problems is Prisma solving and how is that benefiting you?** It solves the ease by bringing in all the steps involved on one platform ### 29. Helpful Tool for Planning and Buying **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** October 13, 2025 **What do you like best about Prisma?** This tool streamlines the entire campaign workflow, covering everything from planning to buying and billing, all within a single platform. It helps keep processes organized and minimizes the need for manual follow-ups between teams. **What do you dislike about Prisma?** While Prisma is great for managing workflows, it can sometimes feel slow when handling large campaigns or multiple placements. The interface could also be more modern and intuitive — especially when switching between sections or reviewing detailed campaign data. **What problems is Prisma solving and how is that benefiting you?** Prisma helps streamline the entire media planning and buying process by bringing all campaign data, budgets, and workflows into one system. It reduces manual errors, improves coordination between teams, and ensures transparency across every campaign stage — saving both time and effort in daily operations. ### 30. Media Planner User **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** October 15, 2025 **What do you like best about Prisma?** The platform is user-friendly and makes it simple to view the history of an authorization, as well as track how funds are distributed between authorizations and the campaigns they support. Sharing links is also straightforward. **What do you dislike about Prisma?** The way decimals are rounded here sometimes differs from how it's done on other platforms, such as Excel. **What problems is Prisma solving and how is that benefiting you?** As a media planner, I find it straightforward to share budgets and get approvals between clients and investment teams. The process is mostly easy and efficient. ### 31. Effective, but not perfect. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** October 13, 2025 **What do you like best about Prisma?** Prisma might seem scary at first, but with time becomes intuitive and extremely useful. I appreciate the way there are multiple checks and balances in place so that you always know what has changes and whether or not it requires something else from you. It's proved to be effective and efficient for my job. **What do you dislike about Prisma?** Prisma has odd errors and bugs from time to time. However, their customer support is kind and speedy, typically. **What problems is Prisma solving and how is that benefiting you?** Keeping everything cohesive in a large company ### 32. Convenient Billing and Ad Server Integration, but System Lags and Needs Faster Campaign Input **Rating:** 3.0/5.0 stars **Reviewed by:** Jatin H. | Media Buyer, Mid-Market (51-1000 emp.) **Reviewed Date:** October 13, 2025 **What do you like best about Prisma?** I like that it is convenient for billing purposes and to input for connections to ad servers. **What do you dislike about Prisma?** I find that the system lags fairly often. I also wish there were faster methods to input/autofill campaigns (e.g. give me a preset package with lines for all standard displays and I just fill in the placements accordingly). **What problems is Prisma solving and how is that benefiting you?** It is creating a central hub for the Agency in that this is where all campaign spend information will go for all accounts. ### 33. Good but work to be done **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Mid-Market (51-1000 emp.) **Reviewed Date:** October 13, 2025 **What do you like best about Prisma?** Ability to copy from one booking to another! **What do you dislike about Prisma?** Lack of communication - Prisma will often throw up errors without explicitly stating what is wrong leading to lots of time wasted going through everything. Inability to amend financial settings - should be way clearer what needs to be changed where/when in order to amend initial settings. **What problems is Prisma solving and how is that benefiting you?** I don't remember a time not using Prisma to book Video to be honest, it's all i've known in the last 11 years! ### 34. Easy to Use, but Prone to Crashes **Rating:** 4.5/5.0 stars **Reviewed by:** Josephine W. | Programmatic, Enterprise (> 1000 emp.) **Reviewed Date:** October 14, 2025 **What do you like best about Prisma?** It's easy to use and you can star campaigns you use a lot, which is nice when you're dealing with many campaigns. Customer support is very responsive. **What do you dislike about Prisma?** It can sometimes crash and glitch/not save my progress. **What problems is Prisma solving and how is that benefiting you?** Managing campaigns ### 35. One of the worst softwares I have ever used **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** October 13, 2025 **What do you like best about Prisma?** It is such a hassle to use Prisma that it gives me job security because none of my superiors want to use it **What do you dislike about Prisma?** It is extremely slow, glitchy, and unintuitive. **What problems is Prisma solving and how is that benefiting you?** Prisma is the software that we have to use for media planning at my agency. It solves the problem of needing a platform to manage campaigns, and I suppose it benefits me in the sense that it is better than having to send IOs manually. ### 36. Organized Data, but Can Be Slow and Finicky **Rating:** 3.0/5.0 stars **Reviewed by:** Jaden P. | Media Manager, Enterprise (> 1000 emp.) **Reviewed Date:** October 14, 2025 **What do you like best about Prisma?** Of how neat and organized the data is that I input and knowing where everything is **What do you dislike about Prisma?** Its very finnicky and sometimes slow. Its not always user-friendly **What problems is Prisma solving and how is that benefiting you?** Prisma allows online contracts between clients and vendors for seamless transaction ### 37. I simply love it **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 14, 2025 **What do you like best about Prisma?** Prisma has so many great qualities, one I would like to highlight is that it's easy for me to use. **What do you dislike about Prisma?** I would really appreciate a feature similar to Excel, where you can quickly calculate numbers by highlighting or clicking on them while creating or editing media plans. This would make it much easier to double-check our totals. **What problems is Prisma solving and how is that benefiting you?** So far, I don't have any problems that Prisma is solving for me. ### 38. Helpful Onboarding and User-Friendly UI, but Difficult to Track Financial Errors **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** October 13, 2025 **What do you like best about Prisma?** Initially Prisma is intimidating to learn, but the courses offered to help me onboard helped tremendously. After practice, it became a lot easier to use. The UI is very is to follow. **What do you dislike about Prisma?** If there is a financial mistake entered into the system, it is hard to track where it came from sometimes. **What problems is Prisma solving and how is that benefiting you?** Making actualizations for month to months over the course of a year and being able to have all data accounted for. ### 39. Great for Campaign Management, But Reporting Needs Improvement **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 04, 2025 **What do you like best about Prisma?** It helps keep all my campaign information in one place, and allows for finance to bill clients. **What do you dislike about Prisma?** Sometimes it is slow to update when making lots of changes to the campaign, along with the reporting feature could be easier to use. **What problems is Prisma solving and how is that benefiting you?** It helps to create placements, which once pushed to our DCM ad server, our adops team creates tags for campaign tracking. ### 40. Great for Real-Time Collaboration, but Glitches and Lags Are Frustrating **Rating:** 4.0/5.0 stars **Reviewed by:** Sreetama B. | Assistant Media Planner, Enterprise (> 1000 emp.) **Reviewed Date:** October 14, 2025 **What do you like best about Prisma?** Being able to collaborate in real time with different teams **What do you dislike about Prisma?** The glitches and lags, there is always some issue that causes disruption in the workflow **What problems is Prisma solving and how is that benefiting you?** It is helping streamline the planning and buying process ### 41. Prisma Review **Rating:** 4.0/5.0 stars **Reviewed by:** Lydia P. | Campaign Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** October 13, 2025 **What do you like best about Prisma?** Prisma is helpful in ordering packages on the back end **What do you dislike about Prisma?** The website is slow every few days, leading to work delays **What problems is Prisma solving and how is that benefiting you?** Prisma helps us connect with the back end users to get orders placed ### 42. Personal Experience **Rating:** 4.0/5.0 stars **Reviewed by:** Abril C. | Bussiness Asistant, Enterprise (> 1000 emp.) **Reviewed Date:** October 13, 2025 **What do you like best about Prisma?** Organized and detailed dashboards, which allows to a great day to day workflow. **What do you dislike about Prisma?** The system can get a little slow in processing actions. **What problems is Prisma solving and how is that benefiting you?** An upgrade on the speed of the system would be great. ### 43. Powerful All-in-One Platform, but Slow Load Times Frustrate **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Online Media | Enterprise (> 1000 emp.) **Reviewed Date:** October 13, 2025 **What do you like best about Prisma?** Although the platform can be somewhat confusing to navigate initially, with time and patience, it becomes an effective way to bring together multiple use cases within a single environment. **What do you dislike about Prisma?** The load times are extremely slow, and sometimes changes don't go through, so I often have to reload the page several times. **What problems is Prisma solving and how is that benefiting you?** The platform covers billing, budget management, and trafficking. These features are essential for handling financial aspects and campaign delivery efficiently. ### 44. Useful **Rating:** 4.0/5.0 stars **Reviewed by:** Gabriela B. | Assistant Media Planner, Enterprise (> 1000 emp.) **Reviewed Date:** October 14, 2025 **What do you like best about Prisma?** Campaigns and packages are easily to find because everything is organized. **What do you dislike about Prisma?** There is usually a lag in between updating IOs and getting finance reports to match. **What problems is Prisma solving and how is that benefiting you?** I am not aware of any problems. ### 45. Great Organization for Investments, but Billing Can Be Confusing **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** October 13, 2025 **What do you like best about Prisma?** The organization that Prisma provides allows for confidence and peace of mind when tracking complex investment across clients and campaigns. **What do you dislike about Prisma?** Sometimes I think Prisma actualization/billing reconciliation is over complicated and confusing for people who are not super in the weeds. **What problems is Prisma solving and how is that benefiting you?** Investment management across platforms and tactics. You are able to understand and manage budgets by month and by campaign and ensure you do not go over budget in any vertical. ### 46. User-Friendly Platform with Convenient Campaign Management **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** October 14, 2025 **What do you like best about Prisma?** I find it extremely user-friendly, and I truly appreciate being able to access all the campaign details, which are conveniently organized in one central location. Sending orders is easy, and with the new updates, it's now simpler to review the changes made to each order ID. **What do you dislike about Prisma?** The main drawback of Prisma is that it operates very slowly and often glitches, which ultimately results in the incorrect budget being displayed for each month. There is no proper customer support like before where a chat box could help us at anytime. **What problems is Prisma solving and how is that benefiting you?** Prisma allows me to keep all my budgets organized in one place, making it easy to track them. ### 47. Great Interface and Versatile Formats, but Backend Is Overly Complicated **Rating:** 3.5/5.0 stars **Reviewed by:** daniel s. | Finance Associate, Enterprise (> 1000 emp.) **Reviewed Date:** October 13, 2025 **What do you like best about Prisma?** It nice user interface and multiple different formats and things to work in **What do you dislike about Prisma?** Media Ocean OX is too complicated and its too hard to understand things in the backend **What problems is Prisma solving and how is that benefiting you?** Organization of budgets ### 48. Wonderful **Rating:** 5.0/5.0 stars **Reviewed by:** Deeksha s. | Media Reconciliation., Enterprise (> 1000 emp.) **Reviewed Date:** October 13, 2025 **What do you like best about Prisma?** Ease of Implementation, Ease of Use, Ease of Integration **What do you dislike about Prisma?** In the Prisma I am not particularly fond of invoice tab **What problems is Prisma solving and how is that benefiting you?** Prisma helps me alot with the Campaign finding and Reconciling the invoices. ### 49. Great Budgeting Tools and Easy Placement Management, but Miss Live Chat Support **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** October 15, 2025 **What do you like best about Prisma?** I appreciate the trafficking and budgeting tools provided by the platform. It is easy to search placements, easy to edit placements, easy to switch placement types. Finding what is needed is pretty easy for the way that my current agency uses Prisma. **What do you dislike about Prisma?** The removal of the live chat customer support. Sometimes the actualization portion of the Buy tab can be slow. **What problems is Prisma solving and how is that benefiting you?** Organizing media buys from end to end. ### 50. Intuitive Features, but Navigation Could Be Smoother **Rating:** 2.5/5.0 stars **Reviewed by:** Sara G. | Paid Social Manager, Enterprise (> 1000 emp.) **Reviewed Date:** October 14, 2025 **What do you like best about Prisma?** Most of it's functions are intuitive to use. **What do you dislike about Prisma?** I don't like how you have to toggle to different sections of the site to fully use. **What problems is Prisma solving and how is that benefiting you?** Keeping budgets straight between campaigns/audiences/creative/platforms/quarters ## Prisma Discussions - [What is Mediaocean used for?](https://www.g2.com/discussions/what-is-mediaocean-used-for) - [View Prisma pricing details and edition comparison](https://www.g2.com/products/prisma-mediaocean/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-08-03+23%3A50%3A08+-0500&secure%5Bsession_id%5D=1641631d-e204-464f-940e-c5dadf7edafe&secure%5Btoken%5D=edd9474dd234e6bd1e37d89b9a49fa12795d6e5032cab47825ca96e3be911d62&format=llm_user) ## Prisma Integrations - [Google Ads](https://www.g2.com/products/google-ads/reviews) ## Prisma Features **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Sales Workflow Management - Media Sales Software** - Contract & Deal Management - Workflow Automation & Approvals - Order & Booking Management - Proposal & Quote Creation - Rate Card Management **Video Functionality** - Video Functionality **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Video Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Inventory & Forecasting - Media Sales Software** - Multi-Channel Inventory Management - Inventory Forecasting - Audience & Targeting Integration - Yield & Revenue Optimization - Inventory & Availability Management **Social Functionality** - Social Functionality **Campaign Execution & Trafficking - Media Sales Software** - Ad Server Integration - Campaign Booking & Scheduling - Campaign Performance Tracking - DSP & Programmatic Integration - Trafficking & Delivery Management **Mobile Functionality** - Mobile Functionality **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Billing & Revenue Management - Media Sales Software** - Payments & Collections - Revenue Recognition & Tracking - Billing & Invoicing - Financial Reconciliation **Reporting & Integrations - Media Sales Software** - CRM Integration - Revenue & Sales Reporting - Inventory Utilization Reporting - Custom Dashboards & Analytics - Data Export & API Access **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Mobile** - Mobile Tracking - In-App Ads - Mobile Rich Media Capabilities **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top Prisma Alternatives - [Smartly](https://www.g2.com/products/smartly/reviews) - 4.4/5.0 (433 reviews) - [Skai](https://www.g2.com/products/skai/reviews) - 4.0/5.0 (281 reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) - 4.1/5.0 (765 reviews)