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Pi Datametrics

By Pi Datametrics

4.4 out of 5 stars

How would you rate your experience with Pi Datametrics?

Pi Datametrics Reviews & Product Details

Value at a Glance

Averages based on real user reviews.

Time to Implement

2 months

Pi Datametrics Integrations

(3)
Verified by Pi Datametrics

Pi Datametrics Media

Pi Datametrics Demo - Pi Datametrics Dashboards
Pi Dashboards give you an instant view of market rank, share of voice, visibility and revenue opportunity. Compare performance with competitors, track trends over time and uncover growth opportunities in one clear, customisable dashboard.
Pi Datametrics Demo - Pi’s Feature Explorer
Pi’s Feature Explorer reveals which SERP features dominate your market, including AI Overviews. Track presence, see which competitors are winning, and uncover opportunities to capture more visibility across search features. Understand how Google’s evolving results impact your performance and adap...
Pi Datametrics Demo - Pi's Share of Voice Leaders
Pi’s Share of Voice Leaders reveals which competitors are winning visibility across categories and markets. Track top performers, measure share of voice, and see how each domain contributes to market presence. This makes it easy to benchmark performance, uncover gaps and identify growth opportuni...
Pi Datametrics Demo - Pi's Optimize Now: Quality Signals
Optimize Now’s Quality Signals analyse your content against Google’s Helpful Content Guidelines to deliver a clear quality score. Spot weaknesses, benchmark against top-ranking pages and act on personalised recommendations to improve expertise, relevance and content performance.
Pi Datametrics Demo - Pi's Optimize Now: Internal Linking
Optimize Now uncovers powerful internal linking opportunities to boost authority and visibility. Receive page-specific link and anchor text recommendations that strengthen target URLs, improve rankings and maximise the value of your existing domain authority.
Pi Datametrics Demo - Pi's Optimize Now: Page Content and Theming
Optimize Now matches your on-page content to SERP opportunities with theming analysis. Identify which elements and tags drive rich results, then follow tailored recommendations to optimise content, capture features and grow search visibility.
Optimize Now is an AI-powered content optimisation engine that helps SEO and content teams improve page performance and search visibility.
Play Pi Datametrics Video
Optimize Now is an AI-powered content optimisation engine that helps SEO and content teams improve page performance and search visibility.
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Pi Datametrics Reviews (150)

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Reviews

Pi Datametrics Reviews (150)

View 3 Video Reviews
4.4
150 reviews

Pros & Cons

Generated from real user reviews
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Pete C.
PC
Lead Commercial & SEO analyst
Mid-Market (51-1000 emp.)
"A powerful and flexible search insights platform"
What do you like best about Pi Datametrics?

Pi Datametric's SERP feature reporting and evolutions in the AI/LLM tracking space continue to make them a market leader and invaluable for any business operating in a space being disrupted by these new technologies. Review collected by and hosted on G2.com.

What do you dislike about Pi Datametrics?

A continued evolution and refinement of the UI would be welcome, there are still elements where for the new user the setup journey is far from intuitive or simple. Review collected by and hosted on G2.com.

"Effortless SEO Optimization with Pi Datametrics"
What do you like best about Pi Datametrics?

I appreciate Pi Datametrics for being the SEO tool of choice for Shell, which speaks volumes about its credibility and effectiveness. The product's setup process was smooth and hassle-free because of excellent cap management support, which included a dedicated team member from Pi Datametrics to assist us. I find the tool incredibly valuable for educating third-party marketeers across approximately 50 licensee markets about website optimization, an area they might otherwise overlook. Pi Datametrics allows me to demonstrate improvements and optimization potential through features like share of voice, page ranking, and keyword tracking. This capability is pivotal during crucial campaigns, such as launching a new fuels product or a loyalty program. The tool enables proactive collaboration with marketeers, ensuring they recognize the advantages of optimizing their websites, thereby enhancing traffic and demonstrating value. Review collected by and hosted on G2.com.

What do you dislike about Pi Datametrics?

I don't think its a limitation of PI but a limitation we put on ourselves, which is that external users can't log in. You have to have a company email address. And as we work with Licensees they are all 3rd party companies and don't have share the same email address so we have to use a workaround to give access which is extra effort. Review collected by and hosted on G2.com.

Verified User in Broadcast Media
UB
Mid-Market (51-1000 emp.)
"A really useful tool for staying on top of your SEO projects"
What do you like best about Pi Datametrics?

Seing our visiblity in AI Overviews over the last months has been eye opening and really useful.

I am really enjoying the new content optimisation feature and the feature visibility timeline. The content optimisation tool gives me so many new ideas for our blog strategy. Additionally, it is a lot easier to analyse traffic losses/gains with the feature visbility tool. Also the daily reporting we have is crucial to our strategy. Review collected by and hosted on G2.com.

What do you dislike about Pi Datametrics?

I would love for the cannibalisation report to be less difficult to read once exported to Google sheets

It would be great if we could look at previous versions of reports. Sometimes, if I forget to screenshot the competitor discovery table one month, it's lost forever and I struggle to compare performance. Review collected by and hosted on G2.com.

Response from Bella D'Anzi of Pi Datametrics

Thank you for the fantastic review! We're so pleased to hear that the new Content Optimisation and Feature Visibility tools are giving you fresh strategic insights and making traffic analysis easier. It’s also great to know that daily reporting plays a key role in your SEO strategy.

We really appreciate your feedback on accessing previous report versions - that’s a helpful suggestion, and we’ll pass it on to our product team as we explore ways to enhance historical comparisons. Thanks again for your support and for being a valued Pi user!

MP
Senior SEO Consultant
Marketing and Advertising
Small-Business (50 or fewer emp.)
"Key Organic Search Insights"
What do you like best about Pi Datametrics?

The Pi Datametrics platform is incredibly powerful to provide clear and in-depth reporting at all levels. From super broad multi-market level metrics all the way down to individual keywords, you can see how well your site performs against the wider market, and who your true organic search competitors are.

The range of metrics covers your typical SEO must-haves like visibility, keyword rankings and traffic, but goes beyond the norm with market share and revenue-based metrics that help to visualise where the opportunity is for your site. They've also recently implemented tracking for AI overviews and plan to expand this to cover ChatGPT, which is great news as it means I can keep all of my clients reporting in one place.

A special mention has to go to the customer support function at Pi. Every customer gets a CSM for account health, and a search expert to look at the data and find key insights and focus areas, with options to add-on consultancy. They also have a platform support team based in the Brighton office, who are on hand for any platform queries or if you find any bugs. The whole function is super efficient. Review collected by and hosted on G2.com.

What do you dislike about Pi Datametrics?

It's not the most user-intuitive platform, but the company provide training sessions to ensure you can be onboarded effectively.

You can't connect Google Search Console to it. Review collected by and hosted on G2.com.

Response from Bella D'Anzi of Pi Datametrics

Hey Michael, thank you for such a detailed and thoughtful review! We're thrilled to hear that Pi Datametrics is helping you deliver expert insights and comprehensive reporting for your clients. It’s great to know the inclusion of market share, revenue-based metrics, and now AI Overview tracking is adding real value to your strategy.

We also appreciate your feedback on usability and GSC integration. While our training and support teams are here to help with onboarding and ongoing questions, we know there’s always room to improve—and your comments help us shape that roadmap. Thanks again for your continued partnership and trust!

Verified User in Financial Services
UF
Enterprise (> 1000 emp.)
"Pi Datametrics review Oct 2025"
What do you like best about Pi Datametrics?

Pi Datametrics gives very detail data around how our target keywords are ranking on the day to day basis. This is very easily to see with their amazing UI and their team supports you very closely which provides amazing user experience. They have added new features like tracking AI Overview which are also very handy. I use it on a daily basis to check my rankings. The basic features are very ease to use even if you are new users. Review collected by and hosted on G2.com.

What do you dislike about Pi Datametrics?

There are quite a lot of functions that you can use which can be overwhelming but the Pi Datametrics team are always there to support you. Review collected by and hosted on G2.com.

Response from Bella D'Anzi of Pi Datametrics

Thank you for your review! We're so pleased to hear that Pi Datametrics is helping simplify your keyword tracking with clear visuals and detailed insights, and that our team’s support has made your experience even better. We understand that the range of features can feel overwhelming at times, and we're always here to guide you through it. Thanks for being a valued user!

Verified User in E-Learning
UE
Mid-Market (51-1000 emp.)
"Great SEO platform for traditional and AI search"
What do you like best about Pi Datametrics?

- International dashbaords: They make it simple to track performance across multiple markets and categories. They’re flexible, visual and ideal for sharing progress with senior stakeholders.

- Share of Voice tracking: This is one of Pi Datametrics’ standout features. It provides a clear picture of where we sit against competitors, and how our visibility shifts as markets or categories evolve.

- Keyword tracking across SERPs: The platform goes beyond standard rank-tracking. It helps us understand how we perform across different SERP features, not just traditional blue links, which gives us a truer picture of visibility.

- AI Overview & AI Mode: The new additions are a huge step forward. They show how brands are surfacing in generative AI search results Review collected by and hosted on G2.com.

What do you dislike about Pi Datametrics?

The UI can be clunky at times that said, the recent menu upgrade has improved usability and shows Pi Review collected by and hosted on G2.com.

Simon W.
SW
Senior SEO Executive
Enterprise (> 1000 emp.)
"Excellent for reviewing site performance data"
What do you like best about Pi Datametrics?

It's really easy to use, and it gives accurate results. Reports can be custom-built and are tailored to what you need, which means no sifting through useless information that you aren't looking for. The responsive chat help is an added bonus too. Review collected by and hosted on G2.com.

What do you dislike about Pi Datametrics?

Sometimes takes a while to generate reports but other than that, nothing Review collected by and hosted on G2.com.

Response from Bella D'Anzi of Pi Datametrics

Thank you for your kind review, Simon! We're so glad to hear that Pi Datametrics makes it easy for you to access the data you need and tailor reports to suit your goals. It's great to know our chat support has been helpful too. We appreciate the feedback on report generation speed and are always working to improve the experience. Thanks for your support!

Verified User in Insurance
UI
Enterprise (> 1000 emp.)
"Solid SEO tool for tracking keywords and competitor visibility - could do with being updated"
What do you like best about Pi Datametrics?

1. It's a good tool for tracking positions on a daily basis, and easy to export that data to CSV

2. They've got metrics like share of voice that seem to track closely to overall performance

3. The insights allow you to basically save a view for specific keywords, for a specific market, so you can quickly jump to a precise look and don't need to put in the filters every time. Review collected by and hosted on G2.com.

What do you dislike about Pi Datametrics?

1. I think it hasn't always been the easiest to navigate (they've actually just updated the menu so hopefully this is improved).

2. It can feel a bit clunky at times, as in the way you intuitively want to use the tool isn't always available, or data isn't displayed in a way that best suits it.

3. It can feel like they are a bit behind on certain features, like tracking AI overviews. Review collected by and hosted on G2.com.

Response from Bella D'Anzi of Pi Datametrics

Hi, and many thanks for your review.

We're constantly working to improve all aspects of usability, and we're glad you noticed the new navigation updates — these were designed specifically to make navigation easier and user journeys smoother, so we really appreciate your feedback.

Regarding availability, we’ll certainly investigate the issue you mentioned. However, we can confirm that overall availability has remained at 99.99% over the past 12 months.

As for AI Overview (AIO), this is a feature we've been actively developing and refining over several months, in alignment with our broader LLM search projects. We deployed AIO data across all relevant features in March 2025, and feedback so far has been very positive. We'd be happy to show you how to access and make the most of this feature in the app — feel free to reach out anytime.

Thanks again for taking the time to share your thoughts.

Mark P.
MP
Founder
Small-Business (50 or fewer emp.)
"A Game-Changer for SEO Strategy and Insight"
What do you like best about Pi Datametrics?

What I appreciate most about Pi is its ability to deliver actionable, in-depth search intelligence in a way that’s both comprehensive and accessible. The platform’s keyword tracking is second to none—being able to monitor changes every two hours is a huge advantage in fast-paced markets. I especially value the clear visualisations and the Share of Voice analysis, which makes it easy to communicate progress to stakeholders. The onboarding and customer support are outstanding; the team is knowledgeable and always ready to help. Pi has genuinely empowered us to uncover new opportunities, benchmark against competitors, and drive measurable improvements in organic visibility. Review collected by and hosted on G2.com.

What do you dislike about Pi Datametrics?

While Pi Datametrics is a powerhouse, there’s a bit of a learning curve with the interface, especially for new users. That said, the regular training sessions and helpful support team more than make up for it. Also, while the investment is significant, the ROI and value delivered are absolutely worth it for any organization serious about SEO. Review collected by and hosted on G2.com.

Response from Bella D'Anzi of Pi Datametrics

Thank you so much for your incredible review, Mark! We're thrilled to hear that Pi Datametrics has become such a valuable part of your SEO strategy. It's great to know our keyword tracking, Share of Voice analysis, and Market Intelligence tools are helping you uncover opportunities and drive real business impact.

We also appreciate your honesty around the learning curve, it's something we're always working to improve, and we’re glad our training and support have made a difference. It’s fantastic to hear that Pi is delivering strong ROI and helping you make smarter, data-driven decisions.

Thanks again for your continued support!

Adam H.
AH
Senior SEO and Content Manager
Enterprise (> 1000 emp.)
"Adam Pi review"
What do you like best about Pi Datametrics?

The position summary tool is very useful, I like that it updates daily Review collected by and hosted on G2.com.

What do you dislike about Pi Datametrics?

Lack of historical data, can't see previous weeks/months Review collected by and hosted on G2.com.

Response from Bella D'Anzi of Pi Datametrics

Thank you, Adam! We're glad to hear you're finding the Position Summary tool helpful and that the daily updates are adding value. It's great to know the platform is making keyword grouping and reporting more efficient for you and your team.

We appreciate your feedback on historical data access - that’s a valuable insight, and we’ll share it with our product team as we continue to improve. Thanks again for your review and for choosing Pi!

Pricing Insights

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

14 months

Average Discount

14%

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Pi Datametrics Features
SEO Alerting
SEO Auditing
Technical SEO
Link Building
Keyword Research
SERP Rank Tracking
Competitor Analysis
Data Visualization
Custom Reports
AI Text Generation
AI Text Summarization
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