1st party real time data platform that allows us to fully understand and action our fully permissioned user data and build visualisation tools from the data warehouse
Building segments could improve purely from a legacy POV whereby some of the query parameters are not clearly described - a minor thing as it is in the documentation
Permutive still seems to be relatively unknown in comparison to other DMP's most likely as they are an independent. Most of the companies we speak to did comparative trials with their existing platforms or proposed platforms so if you were unsure I'm certain that they would be happy to take that challenge on
We started working with Permutive more than four years ago and have been on their journey from the start. Permutive sit at the heart of our marketing capabilities allowing us to manage our first party data and build reactions to re-market to our users for internal promotions and also manage interest segments for external clients pushing GDPR compliant data into ad networks, our own inventory, Facebook, Email, Twitter and extended ad networks.
Given Permutive works on 1st impression we have seen a significant increase in our ad availability.
In addition we use the Permutive data warehouse capabilities to analyse every interaction in our content database to understand and inform the business on how people are using our sites, consuming content and understanding variances over time.
By using data studio on top of their instance of big query we have been able to also build out dashboards for every part of the business