Permutive Reviews & Product Details

Permutive provides a robust platform for managing first-party data, offering insights that enhance campaign effectiveness and audience engagement. Review collected by and hosted on G2.com.

The account manager was very supportive and responded quickly to custom requests from our team. That support helped us showcase the power of Permutive at critical times, especially when many people were watching projects that depended on deliverables from Permutive. Review collected by and hosted on G2.com.

I've been using Permutive for over two years, and it's been particularly helpful for our first-party data offering. I appreciate how well it works when there's a variety of genres across a site, allowing more cohorts to target. The "modeled cohorts" section is especially useful for reaching a wider audience relevant to targeting. The dashboard always runs smoothly, which is great. Permutive's optimization tool helps us assess which cohorts perform best and provides suggestions for improvement, and the insights tool is useful for checking overlap between cohorts. Overall, it has been a positive experience with great account management when issues arise. The initial setup was fairly easy too. Review collected by and hosted on G2.com.

I think Permutive could improve by offering 3rd party data as part of their packages. Adding this would allow for wider targeting and contextual data, especially for platforms that cover areas like sports, where having variety in cohorts is essential. Right now, the lack of variety from our own first party data limits how many audiences we can target, which is a bit of a restriction. Review collected by and hosted on G2.com.

I really like the large variety of features in Permutive that are mostly easy to understand and use. It's the most attractive Data Management Platform (DMP) in the market for me because of their offering. They are continuously developing useful and relevant features while listening to customer and market feedback. I appreciate that they're actively trying to solve challenges in the market, like data collaboration, curation, identity management, and improving the RFP process with features like AI keyword/audience explorer or recommendations. Tools like Planning help my team make our work and the entire RFP workflow more efficient, allowing us to reduce the lead time for offers and provide quicker responses to stakeholders. Review collected by and hosted on G2.com.

- New features are often not proactively shared with us, and we're not asked if we want to join a beta. We usually have to screen the change log ourselves or encounter new features late. I'd appreciate a more transparent and collaborative approach here. - Tech Support: Although the quality and response times of Permutive's tech support have improved significantly, we don't always receive satisfactory responses to our inquiries. Sometimes it's due to a lack of necessary knowledge or because no suitable solution is available (e.g., classification modeling). - The classification modeling feature feels like it's still in beta, despite being released years ago. Features like cohort membership or simple cohort name editing are missing. The output of the models is often inexplicable and disappointing, which is why we actively avoid using this feature. Review collected by and hosted on G2.com.

I like the ease of use and functionality of Permutive's dashboard. Everything is user-friendly with drop-downs and easy prompts, which makes it very straightforward to navigate. Although I'm not on the dev/tech side, I found the initial setup to be very easy, with any issues being on our side of things. I also appreciate how it connects seamlessly to our ad server GAM. Review collected by and hosted on G2.com.

I don't like the third party beta section in the audience insights section. Review collected by and hosted on G2.com.

I like the ease of use of Permutive; the UX is clean, making it easy to navigate and train someone on. The wide variety of features is brilliant and allows for full management of the digital audience lifecycle. I find the targeting optimization particularly beneficial, especially when cohorts are underperforming and we can't quite figure out why. Also, the initial setup was very easy. Review collected by and hosted on G2.com.

I would love to see expanded capability not only across digital but social too. I would love the ability to create and prospect social-specific audiences. Review collected by and hosted on G2.com.

It relieves and eases the creation of audiences and it helps building audiences and measure its performance Review collected by and hosted on G2.com.

Not dislike properly, but mass edit for cohorts could function better and easier. also, we need to create a cohort to assure data is being bucketed although is already being collected. Review collected by and hosted on G2.com.

Permutive has recently helped build out standardised audiences across multiple publishers for a new marketplace leading to more direct conversations with staff and experiencing great service levels Review collected by and hosted on G2.com.

Deeper reporting and detail on audiences, access to measurement tools Review collected by and hosted on G2.com.

Provides Look a Like audiences and optimisation tools for campaigns. Review collected by and hosted on G2.com.

Not knowing what the dropdown options are sometimes. Review collected by and hosted on G2.com.

Permutive is a DMP with a very user-friendly interface and an easy-to-navigate structure. The event collection process is excellent, which simplifies audience creation. The connectivity via BigQuery significantly speeds up data import, especially for companies with a huge volume of data. Furthermore, it boasts various integrations with key market platforms like Google DV360, Facebook, and Google Ad Manager. The reports for audience analysis are outstanding, allowing for diverse audience cross-referencing. Review collected by and hosted on G2.com.

Information loading can be a bit slow depending on the volume of data and the number of audiences being analyzed, but it doesn't negatively impact performance. However, it would be important to improve this. The pixel option is somewhat limited when you need to send it to capture audiences on other platforms. It would be interesting to also have a clicktracker option. Review collected by and hosted on G2.com.

Permutive constantly takes publisher feedback on how their product works, how it can work with other vendors, while keeping the publishers main goals in mind. Having a DMP is nice, having an integrated solution that is a DMP plus so much more is what Permutive is evolving into each year. It is an easy to use platform that many teams see value in besides the sales org. It helps us drive more informed decisions across all areas of our business. If we do not see a function we need or would like, the Support team is patient with trouble shooting. Review collected by and hosted on G2.com.

Transparency of information or sourcing in certain areas makes future work a bit more difficult. If the connection is not something, you can toggle after creation. Every team is built differently, though, and our team might be only one of the few challenged by this. Review collected by and hosted on G2.com.