Introducing G2.ai, the future of software buying.Try now
Compare Lotame Spherical Platform and Permutive 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
AdLib DSP
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Plauti
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
PostGrid Address Verification
Visit Website
At a Glance
Market Segments
Mid-Market (58.9% of reviews)
Mid-Market (48.8% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Lotame Spherical Platform
Star Rating
(116)4.4 out of 5
Market Segments
Mid-Market (58.9% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Lotame Spherical PlatformPermutive
Star Rating
(84)4.5 out of 5
Market Segments
Mid-Market (48.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about PermutiveLotame Spherical Platform vs Permutive
When assessing the two solutions, reviewers found Permutive easier to use and administer. However, reviewers preferred the ease of set up, and doing business with Lotame Spherical Platform overall.
- Reviewers felt that Permutive meets the needs of their business better than Lotame Spherical Platform.
- When comparing quality of ongoing product support, reviewers felt that Lotame Spherical Platform is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Permutive over Lotame Spherical Platform.
Pricing
Entry-Level Pricing
Lotame Spherical Platform
No pricing availablePermutive
No pricing availableFree Trial
Lotame Spherical Platform
No trial information availablePermutive
No trial information availableRatings
Meets Requirements
8.4
97
8.6
63
Ease of Use
8.6
96
8.7
62
Ease of Setup
8.4
48
8.2
37
Ease of Admin
8.5
49
8.9
28
Quality of Support
9.2
94
9.0
61
Has the product been a good partner in doing business?
9.3
50
9.1
30
Product Direction (% positive)
8.7
88
9.4
55
Features by Category
Data Integration
8.8
64
8.8
49
8.0
46
7.7
40
8.2
62
7.1
39
6.9
31
7.3
33
7.9
42
7.9
37
8.6
52
7.7
38
Agentic AI - Data Management Platform (DMP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis & Optimization
9.0
67
9.1
49
8.1
63
8.0
42
8.0
64
8.2
45
7.6
60
7.5
38
Platform
8.2
55
7.7
41
8.7
56
8.1
47
8.7
63
8.6
47
8.3
52
8.7
44
8.3
41
7.7
37
Centralized computation
Not enough data
8.7
5
Localized computation
Not enough data
8.3
5
Categories
Categories
Shared Categories
Lotame Spherical Platform and Permutive are categorized as Data Management Platform (DMP)
Unique Categories
Lotame Spherical Platform has no unique categories
Permutive is categorized as Data Clean Room
Reviews
Reviewers' Company Size
Lotame Spherical Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Permutive
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
47.3%
Online Media
11.6%
Publishing
9.8%
Media Production
3.6%
Leisure, Travel & Tourism
3.6%
Other
24.1%
Publishing
38.8%
Marketing and Advertising
23.8%
Online Media
18.8%
Newspapers
6.3%
Media Production
6.3%
Other
6.3%
Alternatives
Discussions
What is lotame?
2 Comments
DD
Lotame is a Data Management Platform DMP (or a hybrid of DMP + Consumer Data Platform (CDP)).Read more
What does the word "Lotame" mean?
1 Comment
Official Response from Lotame Spherical Platform
When Lotame was founded in 2006 as the first DMP, the name meant Locate, Target, Message. The original use case of the DMP was very advertising-driven,...Read more
Can I use my data in other platforms or DSPs?
1 Comment
Official Response from Lotame Spherical Platform
Lotame is a fully media agnostic platform, meaning that we don’t dictate which channels you use to activate your data. Instead, we have set up direct...Read more
How are you getting on educating the agency side of the benefits to Permutive?
1 Comment
MO
Thanks for the question, Robyn. We have seen great interest from the agency side of the market on the importance of 1st Party publisher data and the benefits...Read more
What does Permutive do?
1 Comment
MO
The Permutive Audience platform offers more than traditional DMPs. It empowers publishers and advertisers to address their full audience, in-the-moment,...Read more
What is Hello amp Permutive?
1 Comment
MO
Permutive's AMP solution allows targeting without third-party cookies on Google AMP. This means publishers can now enjoy the benefits of Permutive's...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
