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# Lotame Spherical Platform vs Permutive Comparison - What are their main differences?

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Lotame Spherical PlatformPermutive[+ Add Product](#)

Reviews

**Lotame Spherical Platform** [

4.3/5(117)

](https://www.g2.com/products/lotame-spherical-platform/reviews#reviews)

**Permutive** [

4.5/5(91)

](https://www.g2.com/products/permutive/reviews#reviews)

Pricing

**Lotame Spherical Platform**
No pricing available

**Permutive**
No pricing available

**Pricing Insights**
from reviews

Time to Implement

**Lotame Spherical Platform**
3 months

Based on 18 responses

**Permutive**
3 months

Based on 10 responses

Return on Investment

**Lotame Spherical Platform**
12 months5 months sooner

Based on 5 responses

**Permutive**
17 months

Based on 8 responses

Perceived Cost

**Lotame Spherical Platform**
$$$$$

**Permutive**
$$$$$

Average Discount

**Lotame Spherical Platform**
12%

**Permutive**
Not enough reviews yet

Pros & Cons

**Lotame Spherical Platform**
Not enough data

**Permutive**
[
Ease of Use (6)
](https://www.g2.com/products/permutive/reviews?filters%5Bsentiment_snippet%5D=1360111&qs=pros-and-cons#reviews)[
Customer Support (5)
](https://www.g2.com/products/permutive/reviews?filters%5Bsentiment_snippet%5D=1359904&qs=pros-and-cons#reviews)[
Data Accessibility (3)
](https://www.g2.com/products/permutive/reviews?filters%5Bsentiment_snippet%5D=1359889&qs=pros-and-cons#reviews)[
Data Inaccuracy (3)
](https://www.g2.com/products/permutive/reviews?filters%5Bsentiment_snippet%5D=1997074&qs=pros-and-cons#reviews)

Integrations

**Lotame Spherical Platform**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_71b3279994498356444c5ab8c8cb23ae/meta-audience-network.png "Product Avatar Image")

Meta Audience Network

](https://www.g2.com/products/meta-audience-network/reviews)[
View all
](https://www.g2.com/products/lotame-spherical-platform/integrations)

**Permutive**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_68bafabb95e6c3c7366db8d1e3014929/google-ad-manager.jpg "Product Avatar Image")

Google Ad Manager

](https://www.g2.com/products/google-ad-manager/reviews)[
View all
](https://www.g2.com/products/permutive/integrations)

Screenshots

**Lotame Spherical Platform**
 ![Lotame Spherical Platform screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/201399/Lotame-Platform-Homepage.png)

**Permutive**
 ![Permutive screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1541517/thumb-_7_.jpg)

Ratings

Meets Requirements

**Lotame Spherical Platform**

8.3

8.398

**Permutive**

8.6

8.666

Ease of Use

**Lotame Spherical Platform**

8.6

8.697

**Permutive**

8.6

8.665

Ease of Setup

**Lotame Spherical Platform**

8.4

8.449

**Permutive**

8.1

8.140

Ease of Admin

**Lotame Spherical Platform**

8.5

8.549

**Permutive**

8.9

8.929

Quality of Support

**Lotame Spherical Platform**

9.1

9.195

**Permutive**

9.0

9.064

Has the product been a good partner in doing business?

**Lotame Spherical Platform**

9.3

9.350

**Permutive**

9.0

9.031

Product Direction (% positive)

**Lotame Spherical Platform**

8.6

8.689

**Permutive**

8.8

8.858

Features

Data Management Platform (DMP)[Hide 69 FeaturesShow 69 Features](javascript:void(0);)

8.2

74

8.0

55

Data Integration

1st-Party Data Integration

8.8(tied score)

65

8.8(tied score)

50

2nd-Party Data Integration

8.0(won by 0.3)

46

7.7

40

3rd-Party Data Integration

8.1(won by 0.9)

63

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.2

40

Offline Data Integration

6.9

31

7.3(won by 0.4)

33

Mobile Data Integration

7.9(tied score)

42

7.9(tied score)

37

Data Import/Export

8.6(won by 0.8)

52

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.8

39

Collaboration Tools

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Ad Network Integration

Not enough data

Not enough data

Agentic AI - Data Management Platform (DMP)

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

Data Analysis & Optimization

Audience Segmentation

9.0

67

9.1(won by 0.1)

50

Recommendations

8.1(won by 0.1)

63

8.0

42

Standard Dashboards

8.0

64

8.2(won by 0.2)

45

Custom Reports

7.6(won by 0.1)

60

7.5

38

Campaign Segmentation

Not enough data

Not enough data

Platform

Data Permissions

8.2(won by 0.5)

55

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.7

41

User, Role, and Access Management

8.7(won by 0.6)

56

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.1

47

Performance and Reliability

8.7(won by 0.1)

63

8.6

47

Enterprise Scalability

8.3

52

8.7(won by 0.4)

44

Internationalization

8.3(won by 0.6)

41

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.7

37

Advertising Management

Not enough data

Not enough data

Performance Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Data Storage Management

Not enough data

Not enough data

Customer Experience Management

Not enough data

Not enough data

Additional Functionality

Contact Database

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Data Migration

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Audience Targeting

Not enough data

Not enough data

Data Capture and Transfer

Not enough data

Not enough data

Competitive Analysis

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Data Synchronization

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Content Library

Not enough data

Not enough data

Data Mapping

Not enough data

Not enough data

Customer Journey Mapping

Not enough data

Not enough data

API

Not enough data

Not enough data

SMS Marketing

Not enough data

Not enough data

Data Recovery

Not enough data

Not enough data

Drip Campaigns

Not enough data

Not enough data

Customer Database

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Data Profiling

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Click Tracking

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Data Transformation

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Data Verification

Not enough data

Not enough data

Data Extraction

Not enough data

Not enough data

Behavioral Analytics

Not enough data

Not enough data

Multiple Data Sources

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

ROI Tracking

Not enough data

Not enough data

Predictive Analytics

Not enough data

Not enough data

Data Clean Room[Hide 2 FeaturesShow 2 Features](javascript:void(0);)

Not enough data

8.6

6

Centralized computation

Centralized Computation

Not enough data

8.7(won by default)

5

Localized computation

Localized computation

Not enough data

8.6(won by default)

6

Show 1 feature category with incomplete data

Audience Data Providers[Hide 9 FeaturesShow 9 Features](javascript:void(0);)

Not enough data

Not enough data

Audience Data - Audience Data Providers

Third-Party Data Access

Not enough data

Not enough data

Audience Segmentation

Not enough data

Not enough data

Audience Insights

Not enough data

Not enough data

Custom Audience Creation

Not enough data

Not enough data

Activation - Audience Data Providers

Cross-Channel Targeting

Not enough data

Not enough data

DSP Integration

Not enough data

Not enough data

Data Enrichment

Not enough data

Not enough data

Audience Activation

Not enough data

Not enough data

AI Capabilities - Audience Data Providers

Predictive Audience Modeling

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![Lotame Spherical Platform](https://images.g2crowd.com/uploads/product/hd_favicon/da0e976995671904139942de06a79bb3/lotame-spherical-platform.svg "Lotame Spherical Platform")](https://www.g2.com/products/lotame-spherical-platform/reviews)

Lotame Spherical Platform

Small-Business(50 or fewer emp.)

27.4%

Mid-Market(51-1000 emp.)

58.4%

Enterprise(\> 1000 emp.)

14.2%

[![Permutive](https://images.g2crowd.com/uploads/product/hd_favicon/1de8a82f811eeea5c9220ebcb9a6e535/permutive.svg "Permutive")](https://www.g2.com/products/permutive/reviews)

Permutive

Small-Business(50 or fewer emp.)

18.4%

Mid-Market(51-1000 emp.)

47.1%

Enterprise(\> 1000 emp.)

34.5%

Small-Business

(50 or fewer emp.)

27.4%

18.4%

Mid-Market

(51-1000 emp.)

58.4%

47.1%

Enterprise

(\> 1000 emp.)

14.2%

34.5%

Reviewers' Industry

[![Lotame Spherical Platform](https://images.g2crowd.com/uploads/product/hd_favicon/da0e976995671904139942de06a79bb3/lotame-spherical-platform.svg "Lotame Spherical Platform")](https://www.g2.com/products/lotame-spherical-platform/reviews)
Lotame Spherical Platform

Marketing and Advertising

47.8%

Online Media

11.5%

Publishing

9.7%

Automotive

3.5%

Information Technology and Services

3.5%

Other

23.9%

[![Permutive](https://images.g2crowd.com/uploads/product/hd_favicon/1de8a82f811eeea5c9220ebcb9a6e535/permutive.svg "Permutive")](https://www.g2.com/products/permutive/reviews)
Permutive

Publishing

37.3%

Marketing and Advertising

24.1%

Online Media

19.3%

Newspapers

6.0%

Media Production

6.0%

Other

7.2%

FAQs

## Lotame Spherical Platform vs Permutive FAQs

Generated using AI

Last updated: August 15, 2026

### What is the difference between Lotame Spherical Platform vs Permutive?

Permutive stands out for its slightly higher G2 rating and reviewer-cited strengths in ease of use and integrations, while Lotame Spherical Platform is noted for its robust support and audience management capabilities.

| | [Lotame Spherical Platform](https://www.g2.com/products/lotame-spherical-platform/reviews) | [Permutive](https://www.g2.com/products/permutive/reviews) |
| --- | --- | --- |
| G2 Rating (reviews) | 4.3/5 (117 reviews) | 4.5/5 (87 reviews) |
| Largest Segment | Mid-Market | Mid-Market |
| Ease of Setup score | 8.4 | 8.2 |
| Quality of Support score | 9.1 | 9.0 |
| Top Reviewer-Cited Strength | Audience management and segmentation | Ease of use and integrations (5 all-time mentions each) |

### How do the pricing models of Lotame Spherical Platform and Permutive compare?

Permutive is rated higher for value, with reviewers expressing greater satisfaction with its pricing and cost-related experience.

- **Lotame Spherical Platform:** Reviewers highlight its flexibility and independence, but some note that support for certain regions and technical integrations can be challenging.
- **Permutive:** Reviewers describe it as an expensive product, but consistently praise its feature set, integrations, and the value delivered for first-party data strategies.

### What are the best alternatives to Lotame Spherical Platform and Permutive?

The top 3 alternatives to Lotame Spherical Platform and Permutive are MediaMath by Infillion, BigQuery, and Adobe Audience Manager.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Lotame Spherical Platform](https://www.g2.com/products/lotame-spherical-platform/reviews) | 4.3/5 (117 reviews) | Mid-Market | — | Audience management and segmentation |
| [Permutive](https://www.g2.com/products/permutive/reviews) | 4.5/5 (87 reviews) | Mid-Market | Expensive (recent reviews) | Ease of use and integrations |
| [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) | 3.9/5 (126 reviews) | Mid-Market | — | — |
| [BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews) | 4.5/5 (1224 reviews) | Enterprise | — | — |
| [Adobe Audience Manager](https://www.g2.com/products/adobe-audience-manager/reviews) | 4.0/5 (28 reviews) | Enterprise | — | — |

### Which Data Management Platform (DMP) features should I prioritize when comparing Lotame Spherical Platform and Permutive?

Buyers should prioritize Audience Segmentation, Ease of Use, Integrations, Quality of Support, and Data Activation when comparing Lotame Spherical Platform and Permutive.

- **Audience Segmentation:** Both products are frequently praised for segmentation capabilities; Permutive has 1 all-time mention for Audience Targeting, and Lotame Spherical Platform is consistently cited for audience management in recent reviews.
- **Ease of Use:** Permutive has 5 all-time mentions for Ease of Use and a score of 8.7; Lotame Spherical Platform scores 8.6.
- **Integrations:** Permutive has 5 all-time mentions for Easy Integrations and 4 for Integrations; Lotame Spherical Platform is noted for integration flexibility in recent reviews.
- **Quality of Support:** Lotame Spherical Platform scores 9.1, Permutive 9.0, both with strong reviewer sentiment for support.
- **Data Activation:** Lotame Spherical Platform is cited in recent reviews for enabling data activation across channels and platforms.

### What are the pros and cons of Lotame Spherical Platform vs Permutive?

Lotame Spherical Platform's headline strength is audience management and segmentation, while Permutive is most recognized for ease of use and integrations.

- **Lotame Spherical Platform strengths:** Audience management and segmentation, robust support (Quality of Support score 9.1), flexibility for publishers, and strong data activation capabilities.
- **Lotame Spherical Platform trade-offs:** Some reviewers note challenges with technical integrations, regional data coverage, and support for certain markets.
- **Permutive strengths:** Ease of use (5 all-time mentions), easy integrations (5 all-time mentions), strong feature set (5 all-time mentions), and high satisfaction with customer support (3 all-time mentions).
- **Permutive trade-offs:** Reviewers mention the product is expensive, occasional data inaccuracy (3 all-time mentions), and some complexity in setup and data accessibility.

### Is Lotame Spherical Platform or Permutive better for small businesses?

Both Lotame Spherical Platform and Permutive are primarily used by mid-market companies, with no clear small-business leader in reviewer sentiment.

- **Lotame Spherical Platform:** Largest reviewer segment is Mid-Market; reviewers highlight its flexibility and support for publishers.
- **Permutive:** Largest reviewer segment is Mid-Market; reviewers praise its ease of use and integrations, but also note its higher cost.

### Which Data Management Platform (DMP) platform has better integrations?

Permutive is favored by reviewers for integrations, with multiple all-time mentions for easy integrations and connectivity to key platforms.

- **Lotame Spherical Platform:** Reviewers note integration flexibility with DSPs and SSPs in recent reviews.
- **Permutive:** Integrations are cited in 4 all-time mentions, with reviewers specifically highlighting connections to Google DV360, Facebook, and Google Ad Manager.

### How do Lotame Spherical Platform and Permutive compare on customer support?

Lotame Spherical Platform and Permutive are rated at parity for Quality of Support, with scores of 9.1 and 9.0 respectively.

- **Lotame Spherical Platform:** Reviewers consistently praise the support team for responsiveness, training, and ongoing assistance, with several reviews highlighting personalized service and proactive communication.
- **Permutive:** Reviewers cite excellent customer support, high-touch service, and knowledgeable technical and client teams, with 3 all-time mentions for Customer Support.

### Which is easier to implement, Lotame Spherical Platform or Permutive?

Lotame Spherical Platform and Permutive are rated at parity for Ease of Setup, with scores of 8.4 and 8.2 respectively.

- **Lotame Spherical Platform:** Reviewers describe the setup process as straightforward, with helpful documentation and support, though some note that integrating data from various sources can require additional technical resources.
- **Permutive:** Reviewers highlight the platform's intuitive onboarding, clean UX, and easy initial setup, with some noting that implementation is quick and training is effective even for non-technical users.

### Which product has better Audience Segmentation?

Both Lotame Spherical Platform and Permutive are highly rated for Audience Segmentation, with reviewers citing strong segmentation capabilities and ease of building custom audiences.

- **Lotame Spherical Platform:** Frequently cited for audience management and segmentation in recent reviews; segmentation and targeting are core benefits mentioned by reviewers.
- **Permutive:** 1 all-time mention for Audience Targeting, with reviewers highlighting ease of building and managing cohorts, and advanced segmentation features.

Alternatives

**Lotame Spherical Platform Alternatives**

 ![MediaMath by Infillion](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_5cac44261320d7bb675da29ff25cf5c0/mediamath-by-infillion.png "MediaMath by Infillion")

[
MediaMath by Infillion
](/products/mediamath-by-infillion/reviews)

 ![Adobe Audience Manager](https://images.g2crowd.com/uploads/product/hd_favicon/c72755fcd8e693fbaaa4c38e0d4fc360/adobe-audience-manager.svg "Adobe Audience Manager")

[
Adobe
](/products/adobe-audience-manager/reviews)

 ![Oracle BlueKai Data Management Platform](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_3c2702bc2e36596df5622cb13fbb3cce/oracle-bluekai-data-management-platform.png "Oracle BlueKai Data Management Platform")

[
Oracle BlueKai Data...
](/products/oracle-bluekai-data-management-platform/reviews)

 ![Data 360 (formerly Salesforce Data Cloud)](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/data-360-formerly-salesforce-data-cloud.svg "Data 360 (formerly Salesforce Data Cloud)")

[
Data 360 (formerly Salesforce Data Cloud)
](/products/data-360-formerly-salesforce-data-cloud/reviews)

**Permutive Alternatives**

 ![Data 360 (formerly Salesforce Data Cloud)](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/data-360-formerly-salesforce-data-cloud.svg "Data 360 (formerly Salesforce Data Cloud)")

[
Data 360 (formerly Salesforce Data Cloud)
](/products/data-360-formerly-salesforce-data-cloud/reviews)

 ![Google Cloud BigQuery](https://images.g2crowd.com/uploads/product/hd_favicon/875b8a68eca98ce3458f26e9dd34cdf9/google-cloud-bigquery.svg "Google Cloud BigQuery")

[
BigQuery
](/products/google-cloud-bigquery/reviews)

 ![AppsFlyer](https://images.g2crowd.com/uploads/product/hd_favicon/11157f7d75709fe06d54eb91a2f45d94/appsflyer.svg "AppsFlyer")

[
AppsFlyer
](/products/appsflyer/reviews)

 ![Snowflake](https://images.g2crowd.com/uploads/product/hd_favicon/1544409170/snowflake.svg "Snowflake")

[
Snowflake
](/products/snowflake/reviews)

## Lotame Spherical Platform vs Permutive

When assessing the two solutions, reviewers found them equally easy to use. However, Lotame Spherical Platform is easier to set up, and do business with, while Permutive is easier to administer.

- Reviewers felt that Permutive meets the needs of their business better than Lotame Spherical Platform.
- When comparing quality of ongoing product support, reviewers felt that Lotame Spherical Platform is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Permutive over Lotame Spherical Platform.